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2016 Market Survey Of Overseas Travel
2
AB-ROAD Overseas Travel Survey 20163
Index
Prologue: Outline of the Report 51) Outline of the Survey 6
2) Profile of the Respondents 7
Reference: Overseas Travel in 2015 111) Outline of the Survey 12
2) Overseas Travel in 2015 13
Part 1: Trends in Overseas Travel Booking in 2015
Chapter 1: Outline of Overseas Travel in 2015 151. Number of Overseas Trips in 2015 16
2. Destinations in 2015 17
【Reference】 Overseas destinations ever visited 20
3. Trigger for Overseas Travel in 2015 21
4. Style of Travel 22
5. Number of Accompanying Travelers 23
6. Travel Expenses 24
7. Number of Days Traveled 28
8. Purpose of Travel 299. Actions at Destination
1) Total 312) What was Included in Package Tours 323) What was Booked Prior to Departure 334) What was Booked at Destinations 34
10. Amount of Money Used at Destinations
1) Total 352) Shopping Costs 363) Meal Costs 374) Sightseeing and Activity Costs 38
11. Use of Airlines 39
Chapter 2: Actions Taken for Prior Consideration of Travel 411. Destinations Considered / Destinations Decided on 42
2. Reason for Deciding on Destinations 45
3. Degree of Involvement in Consideration Process 46
4. Timing of Travel Consideration and Booking 47
5. Sources of Information Used to Compare for Consideration 50
Chapter 3: Process of Package Tour Selection 511. Use of Package Tours 52
2. Reasons for Selection of Package Tour 53
3. Source of Information from Which Package Tour was Found 54
4. Points Considered Important When Selecting Package 55
5. Means of Inquiring to Travel Agencies and Airlines 56
6. Means of Booking with Travel Agencies and Airlines 57
Chapter 4: Process of Arranged Travel Selection 591. Matters Arranged Prior to Departure 60
2. Sources of Information Used to Find Air Tickets 61
3. Means of Arranging Air Tickets 62
4. Key Factors When Choosing Airlines 63
AB-ROAD Overseas Travel Survey 20164
Index
Part 2: Satisfaction with Travel Destinations 651. Satisfaction with Travel Destinations
1) Overall 66
2) Sightseeing / Viewing 67
3) Sports / Hands-on Activities 68
4) Meals 69
5) Shopping 70
6) Relaxation / Beauty Treatments and Massages 71
7) Local Hospitality 72
8) Safety / Hygiene 73
9) Nightlife 74
Part 3: Future Overseas Travel 751. Countries / Areas Wish to Travel to Overseas in Future 76
2. Countries / Areas Wish to Travel to Overseas in 2016 78
Part 4: First Ever Overseas Trip 791. Destination of first ever trip abroad 80
2. First ever trip abroad: Timing of trip 82
3. Trigger for first ever trip abroad 83
4. Style of first ever trip abroad 85
5. Source of information for first ever trip abroad 86
5
Prologue
Outline of the Report
6
●Purpose
To determine details regarding booking, expenses, and degree of satisfaction among those who traveled overseas in
2015.
●Respondents
Those who traveled overseas in 2015 (whose month of departure was in 2015) were selected from INTAGE’s Intage
Net Panel (the three regions of Kanto, Kansai, and Tokai).
●Period
Mar 22 (The.) through Mar 30 (Wed.), 2016
●Method
Internet survey
●Sample Size
4,802 respondents (7,883 approached, 4,934 collected from for a collection rate of 62.6%)
●Tabulation Method
The survey results were subjected to tabulation (weight-back tabulation) by converting to the sex and age
composition of leisure travelers. The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma,
Tochigi, Ibaragi prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai
(Gifu, Shizuoka, Aichi, Mie prefectures).
Weighting
●Analysis Axis
The "number of trips taken" categories of "light," "middle," and "heavy" are defined as follows.
Light: Those who have thus far traveled overseas 1-3 times
Middle: Those who have thus far traveled overseas 4-9 times
Heavy: Those who have thus far traveled overseas 10 times or more
The classifications of "long distance," "medium distance," and "short distance" used for "Distance of the last destination"
were based on the following definition.
Long distance: Those whose last travel destination in 2015 was the following countries/areasUK, France, Germany, Spain, Italy, other nations in west Europe, Greece, countries of eastern Europe,
countries of northern Europe, Turkey, Morocco, Egypt, Dubai, Kenya, other Middle East or Africa, USA east,
USA west, USA south, Canada, Alaska, Mexico, Jamaica, Caribbean islands, other Central/South America, Tahiti,
other Islands in South Pacific of Indian Ocean
Medium distance: Those whose last travel destination in 2015 was the following countries/areasHawaii (Oahu), Hawaii (other than Oahu), Palau, other Micronesia, Fiji, New Caledonia, Maldives, Singapore, Phuket,
Thai beaches (other than Phuket), Thailand (other than beach resorts), Bali, Indonesian beaches (other than Bali),
Indonesia (other than beach resorts), Malaysian beaches, Malaysia (other than beach resorts),
Vietnam cities (Ho Chi Minh, Hanoi), Vietnam beaches, Vietnam (other than cities and beach resorts), Cambodia,
India, Sri Lanka, other places in Asia, Australia, New Zealand, other places in Oceania
Short distance: Those whose last travel destination in 2015 was the following countries/areas Guam, Saipan, Shanghai, Beijing, Hong Kong, Macau, other places in China, Taiwan, Korea, Cebu Island,
Philippine beaches (other than Cebu Island), Philippines (other than beach resorts)
† Among the life stage categories in this report, "unmarried women in 20s and 30s" includes female teens.
●How the country names are indicated
The names of countries used in this report were asked about in the questionnaire as follows.
・Other countries in western Europe were asked about as "Countries in western Europe (Austria, Switzerland, Croatia, the
Netherlands, Belgium, Portugal, Vatican, Malta, Monaco, etc.)" In the last survey (implemented in 2014), they were asked about
as "Countries in western Europe (other than United Kingdom, France, Germany, Spain, Italy)."
・Countries of eastern Europe included in the rest of Europe were asked about as "Countries of eastern Europe (Czech Republic,
Poland, Hungary, Bulgaria, Romania, Russia, etc.)" In the last survey (implemented in 2014), they were asked about as
"Countries of eastern Europe (including Russia)."
・Countries of northern Europe included in the rest of Europe were asked about as "Countries of northern Europe (Finland, Norway,
Denmark, Sweden, Iceland)." In the last survey (implemented in 2014), they were asked about as "Countries of northern Europe."
Addenda:(1) Figures from past versions of this survey are quoted as time-series data.
2015 survey: Mar 23-26, 2015; tabulation sample size of 5,000
2014 survey: Mar 24-27, 2014; tabulation sample size of 4,936 ;
(2) For single answers, since figures for each option are rounded off to the second decimal place, the total of all
options may not add up to exactly 100%.
(3) Since figures are rounded off, figures of 0.04% or less (including 0%) are all indicated as "-".
(4) Because the tabulated results were based on weight-back tabulation, there are sample sizes (n) in this report
that do not match the tabulation sample sizes that were actually yielded by the survey.
1) Outline of the Survey
18-29yrs 30-39yrs 40-49yrs 50-59yrs 60yrs+
Male 0.7175579 1.0022098 1.2042349 0.9484497 1.2310514
Female 1.2349039 0.9952853 0.9173323 0.7756231 0.9790302
AB-ROAD Overseas Travel Survey 2016
(%)
Officeworkers/
General(clerical)
Office
workers/General
(researchor
technical)
Officeworkers/
General(sales)
Officeworkers/
General(others)
Office
workers/Manager
class,company
directors
2016 survey total 4,802 19.2 8.3 5.2 5.8 9.0 4.9 5.1 2.2 9.9 4.0 15.7 9.4 1.1
2015 survey total 5,000 19.1 9.5 5.8 5.5 9.0 4.9 4.0 2.6 9.5 4.1 15.2 9.9 1.0
Self-employed
FreelancePart-timers
StudentsFull-time
housewivesUnemployed
Sample
Office workers
Civilservants /
Educators
Other
(%)
No children
Youngest
child 6 yrs
or younger
Youngest
child 7 yrs
or older
No children
Youngest
child 6 yrs
or younger
Youngest
child 7 yrs
or older
4,802 16.1 9.9 4.3 20.9 18.1 10.9 3.0 16.8
5,000 16.3 10.1 4.4 21.3 17.5 11.1 3.0 16.4
Male 2,457 31.4 19.3 8.4 40.9 - - - -
Female 2,345 - - - - 37.1 22.4 6.0 34.5
Male 18-29 yrs 341 71.8 22.5 5.5 0.2 - - - -
Male 30-39 yrs 475 45.6 24.9 21.9 7.6 - - - -
Male 40-49 yrs 580 35.7 23.0 12.2 29.0 - - - -
Male 50-59 yrs 465 16.3 21.0 2.2 60.4 - - - -
Male 60 yrs or older 596 4.8 7.9 0.2 87.2 - - - -
Female 18-29 yrs 573 - - - - 73.7 20.0 6.3 -
Female 30-39 yrs 483 - - - - 41.9 35.3 16.1 6.8
Female 40-49 yrs 434 - - - - 33.0 29.0 5.9 32.1
Female 50-59 yrs 378 - - - - 16.0 18.9 0.4 64.7
Female 60 yrs or older 478 - - - - 9.0 8.8 0.2 82.0
Sex & age
2016 survey total
2015 survey total
Unmarried
MaleSample
Sex
Married Male
Unmarried
Female
Married Female
(%)
KitaKanto
4prefectures
KeihanshinOtherKinki
2016 survey total 4,802 62.9 4.3 58.6 13.1 23.9 20.6 3.3
2015 survey total 5,000 61.6 3.9 57.7 13.2 25.2 21.7 3.5
Sample
TokaiKantoTotal
KansaiTotal
Sample
Jan. Feb. Mar. Apr. May Jun. Jul. Aug. Sept. Oct. Nov. Dec.
Year-end &
NewYear'stotal
GWtotal
Obontotal
SWtotal
2016 survey total 4,802 5.4 5.7 6.0 5.0 6.3 6.7 7.0 10.5 13.2 10.3 10.1 13.9 7.7 3.2 2.8 3.5
2015 survey total 5,000 4.7 5.2 6.0 5.0 6.1 6.1 8.1 11.4 11.2 11.0 10.6 14.6 8.3 2.8 2.9 *† "*":No applicable data
0
5
10
15
20
2016 survey total
2015 survey total
(%)
7
■Timing of departure of last overseas travel (Total/Single answer)
■Area of residence (Total/Single answer)
■Life stage (Total/Single answer)
■Age (Total/Single answer)■Sex (Total/Single answer)
■Occupation (Total/Single answer)
Male Female
●Legend
2016 survey total (n=4,802)
2015 survey total (n=5,000)
51.2%
52.0
48.8
48.0
20s and
under30s 40s 50s
60s and
over
●Legend
2016 survey total (n=4,802) 45.6
2015 survey total (n=5,000) 45.4
Average
(yrs)
19.0%
18.2
19.9
20.9
21.1
21.4
17.5
18.8
22.4
20.7
2) Profile of the Respondents (1)
AB-ROAD Overseas Travel Survey 2016
Once 2-3 times 4-6 times 7-9 times10 times or
more
●Legend
2016 survey total (n=4,802) 16.1
2015 survey total (n=5,000) 15.9
Sex Male (n=2,457) 17.0
Female (n=2,345) 15.2
Sex & age Male 18-29 yrs (n=341) 5.8
Male 30-39 yrs (n=475) 11.0
Male 40-49 yrs (n=580) 18.6
Male 50-59 yrs (n=465) 22.7
Male 60 yrs or older (n=596) 22.0
Female 18-29 yrs (n=573) 7.9
Female 30-39 yrs (n=483) 12.6
Female 40-49 yrs (n=434) 19.2
Female 50-59 yrs (n=378) 20.0
Female 60 yrs or older (n=478) 19.4
Area of
residenceKanto (n=3,021) 16.9
Kansai (n=1,150) 14.6
Tokai (n=631) 15.4
Life
stageWorker (child 7 yrs and over) (n=1,813) 17.3
Worker (child 2-6 yrs) (n=231) 13.8
Worker (child 1 yr and under) (n=116) 11.1
Worker (married, no children) (n=995) 17.6
Worker (unmarried) (n=1,455) 15.7
Unmarried male (n=772) 15.8
Unmarried female 20s/30s (n=624) 9.4
Unmarried female 40s and over (n=247) 24.6
Student (n=192) 7.1
Number of
trips takenLight (n=786) 2.1
Middle (n=1,235) 6.0
Heavy (n=2,782) 24.6
Average
(times)
5.1%
5.0
6.6
3.6
21.3
10.5
4.1
1.6
1.2
9.3
3.5
0.4
2.1
1.2
5.0
4.9
6.5
1.9
6.5
13.1
6.7
6.3
10.4
5.5
0.4
12.4
31.5
―
―
11.2
11.8
11.8
10.6
26.7
15.8
11.2
5.1
5.8
22.8
10.9
5.5
6.6
3.5
10.1
14.1
11.4
7.1
12.6
17.8
11.4
13.4
15.6
18.7
3.4
26.9
68.5
―
―
16.3
15.3
16.0
16.6
25.3
23.2
13.9
12.4
9.9
28.0
17.9
9.9
11.5
11.7
15.8
17.5
16.8
13.5
19.3
22.7
15.0
18.7
19.0
24.6
7.1
24.6
―
63.5
―
9.4
9.9
8.0
10.9
8.2
8.6
7.7
8.0
7.6
12.3
13.4
8.9
9.7
9.4
9.0
9.8
10.6
9.6
8.8
5.1
8.5
10.2
8.9
12.5
8.1
9.8
―
36.5
―
57.9
58.0
57.6
58.3
18.5
41.8
63.1
72.9
75.4
27.6
54.2
75.3
70.2
74.2
60.2
53.7
54.8
67.9
52.9
41.3
58.4
51.4
46.0
38.7
81.1
26.3
―
―
100.0
8
■Number of overseas trips thus far (Total/Single answer)
2) Profile of the Respondents (2)
AB-ROAD Overseas Travel Survey 20169
■Overseas destinations ever visited (Total/Multiple answers)
(%)
TOTAL
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA westUSA
south
Canada or
AlaskaCanada Alaska
TOTAL2016 survey total 4,802 63.3 33.3 44.4 33.1 26.1 40.0 31.1 25.9 23.8 15.3 17.5 51.3 31.3 40.6 14.8 24.9 24.3 3.0
2015 survey total 5,000 64.1 33.0 45.2 31.3 24.6 40.3 30.0 24.9 22.2 14.2 16.4 50.3 30.6 40.7 14.5 24.8 24.1 2.5
男性 Male 2,457 58.9 31.3 40.5 32.8 25.1 35.6 29.3 24.0 21.9 13.9 16.2 51.2 32.3 41.3 16.1 24.0 23.4 3.4
女性 Female 2,345 68.0 35.4 48.4 33.3 27.1 44.6 33.0 27.8 25.8 16.8 18.9 51.4 30.2 39.8 13.4 25.8 25.2 2.6
男性 18~29歳Male 18-29 yrs 341 45 .9 18 .3 24 .4 15 .2 14 .7 19 .4 13 .7 9 .1 9 .3 4 .4 6 .7 28 .8 15 .8 18 .9 5 .1 10 .3 10 .1 1.1
男性 30~39歳Male 30-39 yrs 475 51 .9 25 .1 31 .9 25 .9 15 .2 26 .8 19 .8 18 .1 17 .5 8 .4 14.6 43 .5 27.8 32 .7 11.6 16 .7 16 .2 2.1
男性 40~49歳Male 40-49 yrs 580 53 .3 28 .2 35 .9 27 .8 20 .7 31 .1 26.6 21.8 20.1 11.2 15.6 52.9 31.5 42.1 16.4 21.2 20.7 2.5
男性 50~59歳Male 50-59 yrs 465 60.4 33.1 45.3 36.1 26.3 36.7 31.4 25.7 18 .4 10.8 15.1 60.4 37.6 51.6 21.4 28.4 26.9 4.1
男性 60歳以上Male 60 yrs or older 596 76.2 45.5 57.4 50.8 42.1 55.6 46.7 38.0 37.0 28.5 24.6 61.2 41.9 52.1 21.7 37.2 36.6 6.2
女性 18~29歳Female 18-29 yrs 573 53 .9 21 .6 33 .0 19 .0 14 .2 28 .2 15 .9 12 .5 12 .9 7 .8 8 .4 38 .4 21 .3 24 .4 7 .5 12 .5 12 .5 0.4
女性 30~39歳Female 30-39 yrs 483 64.3 28.7 42.5 26 .0 20 .4 35.9 27.4 19 .2 22.5 13.0 15.3 44 .3 26.8 30 .9 9 .5 20.0 19.8 0.4
女性 40~49歳Female 40-49 yrs 434 68.5 41.0 50.7 32.8 25.8 46.3 34.5 30.4 27.3 15.4 22.4 59.6 36.4 49.7 17.8 29.2 28.5 2.7
女性 50~59歳Female 50-59 yrs 378 73.7 41.9 56.7 40.5 31.2 51.3 37.2 31.2 25.7 16.0 18.7 60.4 35.1 51.7 21.4 30.8 30.0 4.3
女性 60歳以上Female 60 yrs or older 478 83.6 48.6 64.3 52.9 47.1 66.4 54.5 49.8 43.4 33.2 32.0 59.4 34.8 49.0 13.9 40.4 39.1 6.1
関東 Kanto 3,021 64.5 35.7 46.1 34.4 27.6 41.1 33.0 27.5 24.7 16.3 17.6 54.0 33.9 42.8 16.4 25.5 24.9 3.0
関西 Kansai 1,150 61.1 29.3 40.8 30.4 22.0 37.8 26.9 23.4 22.0 14.1 16.5 46.9 28.3 36.8 12.2 25.1 24.3 3.5
東海 Tokai 631 62.0 29.3 42.7 31.7 25.9 39.0 29.4 22.5 22.5 12.4 19.1 46 .1 24 .3 36.7 11.6 21.7 21.4 2.4
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,813 69.3 38.7 50.8 40.9 32.1 48.1 38.0 31.3 28.1 19.9 19.8 57.4 35.4 47.8 18.3 30.6 29.7 3.9
社会人(子供2~6歳)Worker (child 2-6 yrs) 231 59.2 27 .6 41.4 29.7 24.4 37.6 22 .9 19 .0 19.3 9 .5 14.1 49.0 31.1 37.8 17.1 20.8 20.8 2.3
社会人(子供1歳以下)Worker (child 1 yr and under) 116 48 .4 21 .6 25 .7 20 .5 11 .7 25 .3 21 .8 11 .9 12 .6 6 .4 10 .9 33 .2 22 .5 28 .5 9 .3 17 .1 17 .1 4.0
社会人(既婚・子供無)Worker (married, no children) 995 63.2 31.5 46.1 29.8 26.1 40.8 30.5 25.7 23.0 13.5 17.8 51.1 30.7 41.1 15.4 24.8 24.0 3.4
社会人(独身) Worker (unmarried) 1,455 60.7 31.3 40.1 28.9 21.7 34 .4 27.1 23.4 22.9 14.0 17.4 47.4 28.9 35 .1 10.9 20.5 20.1 2.2
独身男性 Unmarried male 772 51 .5 27 .1 33 .1 27 .9 19 .5 27 .4 23 .4 18 .9 17 .7 10.8 13.8 43 .4 27.4 32 .9 10.4 17 .5 17 .3 2.1
独身女性20・30代 Unmarried female 20s/30s 624 58.7 25 .4 36 .3 21 .3 15 .4 29 .2 20 .1 16 .3 17 .9 10.8 11 .4 42 .2 23 .4 26 .9 8 .1 15 .9 15 .8 0.2
独身女性40代以上 Unmarried female 40s and over 247 79.9 52.1 58.4 44.2 37.2 54.5 46.8 46.1 39.4 23.5 33.6 64.9 39.5 52.8 17.7 36.4 35.3 5.7
学生 Student 192 42 .0 21 .2 22 .2 19 .8 12 .1 15 .0 14 .9 10 .5 6 .7 2 .9 4 .2 36 .2 18 .7 22 .5 8 .3 14 .5 14 .5 ―
ライト Light 786 32 .3 9 .0 15 .0 8 .7 4 .4 11 .4 5 .6 4 .0 3 .4 2 .1 1 .8 16 .7 8 .0 10 .6 2 .6 5 .0 4 .9 0.2
ミドル Middle 1,235 54 .3 21 .0 32 .1 19 .6 14 .5 26 .8 18 .4 12 .5 10 .6 5 .5 7 .1 38 .6 19 .5 25 .7 7 .6 13 .8 13 .7 0.5
ヘビー Heavy 2,782 76.1 45.7 58.1 46.0 37.3 54.0 43.9 37.9 35.4 23.3 26.6 66.7 43.1 55.7 21.4 35.4 34.5 5.0
Sample
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other
than
Oahu)
Guam or
SaipanGuam Saipan
South
Pacific
islands or
other
islands
China
(excluding
Hong
Kong and
Macau)
Shanghai Beijing
Other
China
(exc. Hong
Kong /
Macau)
Hong
Kong or
Macau
Hong
KongMacau Taiwan Korea
TOTAL2016 survey total 4,802 14.7 54.2 48.5 28.4 46.7 42.1 20.6 13.6 37.0 26.3 22.0 20.1 41.6 41.0 21.7 48.5 51.4
2015 survey total 5,000 13.9 54.9 49.2 28.1 46.4 42.4 20.2 12.5 36.4 25.6 20.9 19.4 43.8 42.9 23.1 47.8 52.2
男性 Male 2,457 15.6 52.8 47.4 27.8 45.8 41.3 21.4 13.3 40.9 29.8 25.2 22.7 41.3 40.7 23.4 47.2 46 .2
女性 Female 2,345 13.7 55.7 49.6 29.0 47.6 43.0 19.8 13.9 33.0 22.6 18.8 17.3 42.0 41.3 20.0 49.9 56.9
男性 18~29歳Male 18-29 yrs 341 4 .2 29 .1 24 .2 12 .0 36 .0 32 .8 8 .0 5 .3 17 .9 11 .6 9 .5 6 .3 16 .8 16 .0 6 .9 27 .8 26 .7
男性 30~39歳Male 30-39 yrs 475 12.0 42 .6 35 .2 20 .7 38 .4 35 .2 14 .1 12.2 30 .8 20 .3 18.6 13 .7 33 .3 32 .5 19.8 40 .1 37 .8
男性 40~49歳Male 40-49 yrs 580 17.2 51.7 45.9 25.3 51.2 45.2 27.4 17.4 43.4 31.3 24.9 23.2 42.9 42.3 24.1 44.8 47.3
男性 50~59歳Male 50-59 yrs 465 19.0 65.9 62.0 35.7 57.3 51.6 31.4 17.1 45.7 32.7 26.9 27.8 50.4 50.0 27.8 51.6 53.9
男性 60歳以上Male 60 yrs or older 596 20.9 65.3 60.5 38.8 43.0 39.3 21.3 11.6 55.8 44.2 38.2 34.7 53.1 52.5 31.6 62.8 56.8
女性 18~29歳Female 18-29 yrs 573 4 .3 36 .2 30 .4 12 .1 39 .9 36 .6 10 .8 6 .7 18 .8 11 .2 8 .4 6 .9 19 .6 18 .8 8 .4 39 .0 50.2
女性 30~39歳Female 30-39 yrs 483 8 .9 51.5 44.5 23.7 49.7 44.3 20.8 14.2 29 .3 17 .9 13 .8 13 .8 35 .5 34 .6 16 .3 48.0 59.4
女性 40~49歳Female 40-49 yrs 434 18.8 65.1 60.0 33.2 58.1 51.4 29.8 18.0 35.9 25.8 19.0 16.5 56.7 55.8 24.9 48.0 62.8
女性 50~59歳Female 50-59 yrs 378 19.5 70.0 64.7 40.7 54.2 49.9 25.1 19.9 35.3 24.4 23.2 18.7 51.7 51.1 23.4 54.0 53.6
女性 60歳以上Female 60 yrs or older 478 20.5 63.5 56.4 41.6 39 .8 36 .1 16.4 13.9 49.4 36.7 32.6 33.0 54.3 53.9 30.5 63.3 59.6
関東 Kanto 3,021 16.2 56.0 50.8 29.2 48.8 43.1 23.8 15.0 36.6 25.6 21.9 20.0 42.4 41.8 22.4 48.9 49.4
関西 Kansai 1,150 11.5 50.9 44.4 25.8 42.0 39.7 14 .3 10.6 37.5 26.8 21.1 19.8 40.5 39.5 20.9 48.7 55.0
東海 Tokai 631 12.8 51.8 45.0 29.3 44.8 41.8 17.1 12.2 38.4 28.6 24.5 21.0 40.2 39.3 20.3 46.1 54.5
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,813 17.5 65.0 59.2 37.6 48.4 44.3 21.9 12.7 43.1 31.4 27.8 25.8 46.9 46.3 24.4 53.2 52.3
社会人(子供2~6歳)Worker (child 2-6 yrs) 231 12.7 55.4 49.5 27.0 61.2 54.8 28.1 18.5 37.0 26.1 18.8 18.1 43.4 42.0 18.9 37 .3 51.0
社会人(子供1歳以下)Worker (child 1 yr and under) 116 7 .3 45 .4 41 .6 19 .5 55.8 52.9 21.8 19.2 26 .9 22.9 14 .8 10 .2 25 .2 24 .3 16 .4 43 .1 39 .2
社会人(既婚・子供無)Worker (married, no children) 995 16.5 55.7 50.0 27.6 48.5 42.2 23.6 18.9 35.6 24.0 20.8 17.3 43.0 42.3 21.5 46.4 51.9
社会人(独身) Worker (unmarried) 1,455 12.3 43 .7 37 .7 20 .6 42.5 38.3 17.9 11.2 33.6 23.5 18.5 17.5 39.1 38.2 21.8 48.7 53.0
独身男性 Unmarried male 772 11.5 38 .7 33 .2 18 .3 38 .0 34 .2 15.8 10.1 35.7 25.5 21.0 19.3 36 .5 35 .9 22.1 42 .5 43 .1
独身女性20・30代 Unmarried female 20s/30s 624 6 .2 37 .1 31 .3 14 .9 40 .6 36 .8 13 .3 6 .4 21 .2 13 .5 9 .2 8 .5 24 .1 23 .0 11 .6 45.7 54.4
独身女性40代以上 Unmarried female 40s and over 247 23.8 64.2 57.8 35.5 50.8 47.1 26.0 20.8 47.1 34.5 27.7 27.3 65.2 64.9 33.6 62.1 68.0
学生 Student 192 3 .8 28 .2 24 .6 12 .2 29 .1 27 .8 4 .5 3 .2 19 .4 13 .3 9 .3 8 .1 12 .9 12 .9 4 .5 30 .9 36 .2
ライト Light 786 1 .1 26 .4 22 .1 9 .8 20 .0 17 .4 4 .6 3 .2 8 .7 4 .4 3 .8 3 .2 7 .1 7 .0 3 .4 21 .0 17 .5
ミドル Middle 1,235 5 .2 47 .6 40 .2 19 .5 41 .6 37.3 11 .3 6 .1 20 .7 11 .7 10 .1 8 .1 25 .6 24 .7 9 .9 38 .0 41 .4
ヘビー Heavy 2,782 22.7 65.0 59.6 37.6 56.4 51.3 29.3 19.9 52.3 39.0 32.5 30.1 58.5 57.8 32.2 60.9 65.4
Sample
Southeast
AsiaSingapore Phuket
Thai
beaches
(other
than
Phuket)
Bangkok
or other
Thai cities
Bali
Indonesian
beaches
(other
than Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
Long
distance
Medium
distance
Short
distance
TOTAL2016 survey total 4,802 64.9 38.8 12.6 9.4 31.1 21.6 4.3 9.0 22.6 13.6 21.8 14.2 13.0 38.5 34.7 12.9 79.1 85.0 86.6
2015 survey total 5,000 63.9 37.8 11.9 9.5 30.6 21.1 4.6 8.3 21.9 13.4 20.9 13.3 12.4 37.5 33.3 12.8 79.2 84.3 86.7
男性 Male 2,457 64.0 37.4 12.4 11.2 33.5 19.1 4.9 9.7 24.0 15.9 20.9 13.9 14.3 36.2 32.7 13.1 75.7 84.3 84.8
女性 Female 2,345 65.9 40.2 12.8 7.5 28.5 24.1 3.7 8.3 21.1 11.2 22.9 14.5 11.7 40.9 36.8 12.6 82.8 85.7 88.6
男性 18~29歳Male 18-29 yrs 341 45 .7 22 .7 3 .2 4 .2 16 .8 5 .9 1.5 3 .8 11 .6 7 .6 9 .1 8 .8 5 .9 20 .6 18 .5 4 .0 61 .5 68 .6 68 .0
男性 30~39歳Male 30-39 yrs 475 55 .3 29 .3 10.1 9.5 27.4 14 .8 2.7 9.1 17 .5 11.4 16 .2 11.6 12.2 29 .5 26 .4 10.5 69 .2 77 .4 80 .6
男性 40~49歳Male 40-49 yrs 580 66.0 38.2 14.1 13.7 37.1 21.8 4.4 10.2 25.5 19.1 20.7 14.1 16.4 38.8 35.7 12.0 73 .7 86.3 87.3
男性 50~59歳Male 50-59 yrs 465 69.6 41.8 20.8 14.5 40.2 26.5 6.1 10.4 26.5 19.0 23.3 11.6 15.3 41.6 37.8 15.5 80.4 90.8 92.7
男性 60歳以上Male 60 yrs or older 596 75.2 47.9 11.2 11.4 39.0 21.7 8.1 12.6 32.9 18.6 29.5 20.0 18.0 43.8 39.0 19.4 87.2 91.5 89.0
女性 18~29歳Female 18-29 yrs 573 53 .0 25 .2 6 .9 3 .0 16 .6 17.0 1.3 4.3 9 .9 7 .3 12 .5 9.7 5 .2 32 .8 29 .3 6 .5 71 .6 75 .9 82.8
女性 30~39歳Female 30-39 yrs 483 62.1 32 .4 10.9 6.6 25 .4 24.3 2.5 7.0 16 .3 10.1 21.6 15.1 9.7 37.3 33.8 8.0 79.8 84.1 88.5
女性 40~49歳Female 40-49 yrs 434 75.1 47.6 20.9 11.4 34.2 30.2 4.9 9.3 27.3 15.6 24.9 12.5 14.0 48.4 43.6 13.3 86.9 90.9 93.2
女性 50~59歳Female 50-59 yrs 378 69.6 51.5 16.0 11.9 33.9 28.5 5.7 11.7 29.0 13.8 25.5 14.8 12.9 46.8 43.1 16.6 86.9 90.3 89.5
女性 60歳以上Female 60 yrs or older 478 73.8 50.6 11.7 6.8 36.5 23.4 5.3 10.9 27.5 11.1 32.6 21.1 18.6 42.8 37.9 20.9 92.2 90.8 90.6
関東 Kanto 3,021 66.1 40.3 13.3 10.3 31.4 22.4 4.6 10.0 23.8 14.9 22.5 13.6 13.7 37.5 33.8 11.9 80.6 85.6 86.8
関西 Kansai 1,150 61.8 36.2 10.6 7.0 29.8 20.6 4.1 7.6 20.1 10.7 20.8 14.2 10.9 40.1 36.2 14.5 76.8 83.5 86.5
東海 Tokai 631 64.7 36.3 12.7 9.4 31.5 19.4 3.4 7.1 21.3 12.7 20.7 16.9 14.1 40.6 36.4 14.4 76.1 84.8 86.0
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,813 69.5 44.6 12.6 9.2 33.0 21.0 5.4 9.6 24.9 12.7 24.7 14.2 13.3 41.6 37.6 16.1 83.9 90.4 89.3
社会人(子供2~6歳)Worker (child 2-6 yrs) 231 63.5 35.3 13.9 10.9 26 .0 20.3 4.6 9.0 17 .1 17.8 15 .9 7 .7 9.9 34.6 31.7 9.9 74.9 83.3 87.7
社会人(子供1歳以下)Worker (child 1 yr and under) 116 54 .9 23 .9 14.9 7.4 22 .5 21.8 2.7 8.2 13 .9 14.7 14 .6 12.3 9.8 23 .8 20 .4 9.6 64 .4 80.4 79 .3
社会人(既婚・子供無)Worker (married, no children) 995 65.0 38.4 14.9 10.5 32.0 26.5 4.7 9.3 23.1 13.2 22.2 15.1 13.7 39.7 36.6 12.3 80.3 85.8 85.9
社会人(独身) Worker (unmarried) 1,455 62.6 35.4 11.6 9.7 31.2 21.2 3.2 8.9 22.1 14.9 21.2 15.8 14.3 36.8 32.9 10.7 76.2 80.8 85.5
独身男性 Unmarried male 772 58 .3 33 .0 9.9 11.6 32.8 15 .9 3.0 9.6 24.0 16.3 19.5 13.9 14.9 32 .3 28 .4 10.3 67 .6 76 .9 81 .5
独身女性20・30代 Unmarried female 20s/30s 624 56 .3 28 .0 7.9 3 .7 19 .8 18.0 1.5 4.1 13 .4 9.2 16 .6 13.6 7 .8 35.2 31.6 7 .2 77.5 76 .1 85.5
独身女性40代以上 Unmarried female 40s and over 247 79.4 53.5 21.5 13.0 44.6 34.1 6.5 14.8 31.7 20.6 30.0 19.6 21.1 49.0 42.9 18.0 91.0 92.4 91.8
学生 Student 192 46 .3 24 .6 4 .7 2 .5 17 .9 5 .9 1.0 3 .4 13 .5 9.1 9 .9 5 .6 3 .9 29 .0 23 .9 6 .9 64 .5 65 .3 76 .9
ライト Light 786 24 .5 7 .8 1 .8 0 .6 6 .4 4 .5 0.2 1 .0 2 .6 2 .9 2 .5 2 .3 1 .7 12 .3 11 .1 2 .2 47 .0 54 .3 56 .5
ミドル Middle 1,235 52 .2 22 .7 4 .9 3 .0 15 .7 10 .6 0.4 1 .5 8 .7 5 .7 11 .1 8 .2 4 .2 27 .7 24 .1 6 .8 74.6 83.3 86.6
ヘビー Heavy 2,782 82.0 54.7 19.0 14.7 44.8 31.2 7.2 14.6 34.4 20.1 32.1 20.1 20.2 50.7 46.1 18.6 90.2 94.4 95.1
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Sex & age
Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska
Sex
Southeast Asia Oceania
Area of
residence
Life
stage
Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau
Number of
trips taken
Sex
Sex & age
Area of
residence
Life
stage
Number of
trips taken
Number of
trips taken
Sex
Sex & age
Area of
residence
Life
stage
10
11
Reference
Overseas Travel in 2015
AB-ROAD Overseas Travel Survey 201612
1) Outline of the Survey
●Purpose
To get a picture of what travel abroad was in 2015.
●Respondents
Whose who were selected from INTAGE’s Intage Net Panel (the three regions of Kanto, Kansai, and
Tokai).
●Period
Mar 9 (Wed.) through Mar 15 (The.), 2016
●Method
Internet survey
●Sample Size
66,310 respondents (204,786 approached, 66,719 collected from for a collection rate of 32.6%)
† Of the 66,310 respondents included in this survey, only the 19,993 evenly collected on the basis of
gender and age were subjected to the following method of weight-back tabulation for displaying here
●Tabulation Method
The results of this survey were subjected to tabulation (weight-back tabulation) to conform to the gender
and age population breakdowns of the three areas as based on the 2010 National Census (Bureau of
Statistics Ministry of Internal Affairs and Communications).
The three areas covered were Kanto (Tokyo, Kanagawa, Chiba, Saitama, Gunma, Tochigi, Ibaraki
prefectures), Kansai (Osaka, Kyoto, Hyogo, Nara, Shiga, Wakayama prefectures), and Tokai (Gifu,
Shizuoka, Aichi, Mie prefectures).
Weighting
●Prior to the main part of this report, booking status, cost, degree of satisfaction (from
page 15 on), the results such as rate of overseas travel in 2015 are indicated from the
following survey results.
Male18-29yrs 30-39yrs 40-49yrs 50-59yrs 60yrs+ 18-29yrs 30-39yrs 40-49yrs 50-59yrs 60yrs+
0.75193552 0.78848723 0.93698177 0.72336238 1.67149382 0.71858455 0.75749785 0.90361129 0.71083588 2.03832924
Female
AB-ROAD Overseas Travel Survey 201613
Went overseas Didn't go
●Legend
2016 survey total (n=19,993)
2015 survey total (n=20,744)
Sex Male (n=9,738)
Female (n=10,255)
Sex & age Male 18-29 yrs (n=1,503)
Male 30-39 yrs (n=1,577)
Male 40-49 yrs (n=1,874)
Male 50-59 yrs (n=1,446)
Male 60 yrs or older (n=3,338)
Female 18-29 yrs (n=1,437)
Female 30-39 yrs (n=1,515)
Female 40-49 yrs (n=1,807)
Female 50-59 yrs (n=1,421)
Female 60 yrs or older (n=4,075)
Area of
residenceKanto (n=11,648)
Kansai (n=5,364)
Tokai (n=2,981)
14.9%
14.8
14.0
15.7
13.8
10.3
12.4
14.2
16.6
16.9
11.8
11.4
14.2
19.2
16.3
12.4
13.6
85.1
85.2
86.0
84.3
86.2
89.8
87.7
85.8
83.4
83.2
88.2
88.6
85.8
80.8
83.7
87.6
86.4
2) Overseas Travel in 2015 (1)
■Overseas travel experienced in 2015 (Total/Single answer)
AB-ROAD Overseas Travel Survey 2016
Leisure Business
To visit friends/
acquaintances/
family/relatives
Study abroad/
TrainingOther
●Legend
2016 survey total (n=2,972)
2015 survey total (n=3,077)
Sex Male (n=1,361)
Female (n=1,611)
Sex & age Male 18-29 yrs (n=208)
Male 30-39 yrs (n=162)
Male 40-49 yrs (n=231)
Male 50-59 yrs (n=205)
Male 60 yrs or older (n=555)
Female 18-29 yrs (n=242)
Female 30-39 yrs (n=179)
Female 40-49 yrs (n=206)
Female 50-59 yrs (n=201)
Female 60 yrs or older (n=783)
Area of
residenceKanto (n=1,902)
Kansai (n=664)
Tokai (n=405)
† "Leisure" is the total of "Sightseeing," "Sports viewing," and "Hobbies/Sports." "To visit friends/acquaintances/family/relatives" is the total of
"To visit friends/acquaintances/family/relatives (stay of less than one year)" and "To visit friends/acquaintances/family/relatives
(stay of one year or more)."
"Study abroad / training" is the total of "Study abroad / training (stay of less than one year)" and "Study abroad / training (stay of one year or more)."
76.9%
77.9
69.6
83.1
71.0
63.4
59.9
55.6
80.1
78.3
83.5
84.2
83.4
84.1
77.0
78.9
73.4
11.2
10.6
22.6
1.6
11.6
31.2
36.8
39.1
12.0
2.4
3.0
3.1
2.1
0.5
11.6
9.7
11.8
7.5
7.0
4.6
10.0
5.1
2.9
3.2
4.9
5.4
5.6
9.7
11.8
12.0
10.4
7.5
7.4
8.1
1.9
1.6
2.0
1.7
10.9
1.0
-
-
0.6
8.3
0.8
-
-
0.8
1.7
1.9
2.8
2.5
2.8
1.2
3.6
1.4
1.5
-
0.4
1.8
5.3
3.0
0.9
2.5
4.2
2.3
2.1
3.9
14
2) Overseas Travel in 2015 (2)
■Purpose of overseas travel in 2015 (2015 overseas travelers/Single answer)
15
Outline of Overseas Travel in 2015
Chapter 1
Part 1
Trends in Overseas Travel Booking in 2015
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
Once 2 times 3 times 4 times5 times or
moreNo ans.
●Legend
2016 survey total (n=4,802) 1.7
2015 survey total (n=5,000) 1.6
Sex Male (n=2,457) 1.7
Female (n=2,345) 1.6
Sex & age Male 18-29 yrs (n=341) 1.6
Male 30-39 yrs (n=475) 1.7
Male 40-49 yrs (n=580) 1.7
Male 50-59 yrs (n=465) 1.7
Male 60 yrs or older (n=596) 1.7
Female 18-29 yrs (n=573) 1.5
Female 30-39 yrs (n=483) 1.6
Female 40-49 yrs (n=434) 1.7
Female 50-59 yrs (n=378) 1.6
Female 60 yrs or older (n=478) 1.8
Area of
residenceKanto (n=3,021) 1.7
Kansai (n=1,150) 1.6
Tokai (n=631) 1.6
Life
stageWorker (child 7 yrs and over) (n=1,813) 1.6
Worker (child 2-6 yrs) (n=231) 1.6
Worker (child 1 yr and under) (n=116) 1.4
Worker (married, no children) (n=995) 1.6
Worker (unmarried) (n=1,455) 1.8
Unmarried male (n=772) 2.0
Unmarried female 20s/30s (n=624) 1.5
Unmarried female 40s and over (n=247) 1.8
Student (n=192) 1.5
Number of
trips takenLight (n=786) 1.1
Middle (n=1,235) 1.3
Heavy (n=2,782) 2.0
Average
(times)
66.1%
66.8
65.9
66.3
73.9
68.4
64.9
65.7
60.5
68.8
69.7
66.2
64.3
61.7
65.1
67.4
68.4
67.1
75.1
77.8
66.7
61.7
61.2
65.2
60.0
68.9
87.2
80.4
53.8
21.1
20.7
20.4
21.8
16.0
19.8
20.7
18.2
24.8
21.6
22.1
18.6
22.8
24.2
21.5
21.3
19.0
21.1
14.2
16.6
21.0
22.8
20.9
24.2
22.1
19.1
10.7
15.5
26.5
7.3
7.4
7.3
7.3
5.3
5.3
7.9
9.2
7.9
6.9
4.7
7.8
8.2
9.0
7.4
6.6
8.0
7.0
3.4
4.5
7.0
8.4
8.9
7.6
8.9
8.4
2.1
2.0
11.0
2.2
2.3
2.6
1.7
1.5
2.3
1.7
2.9
4.1
0.4
1.6
3.6
1.8
1.6
2.4
1.9
1.9
2.1
0.9
-
2.2
2.7
3.2
1.2
4.0
1.4
-
0.4
3.6
3.3
2.8
3.8
2.8
3.4
4.2
4.8
4.1
2.7
2.4
1.9
3.8
2.9
3.5
3.7
2.9
2.6
2.6
6.5
1.1
3.0
4.4
5.7
1.9
5.0
2.3
-
1.6
5.1
16
■Number of overseas trips in 2015 (Total/Single answer)
1. Number of Overseas Trips in 2015
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
17
■Destinations in 2015 (Total/Multiple answers)
(%)2015
destination
2014
destination
2013
destination
2012
destination
(n=4,802) (n=5,000) (n=4,936) (n=5,078)
UK 4.2 3.8 0.4 4.2 4.2France 6.0 7.7 ▲ 1.7 7.5 7.5Germany 4.8 4.0 0.8 4.6 4.7Spain 3.9 3.6 0.3 3.5 2.9Italy 5.8 5.5 0.3 5.7 5.8Other countries in western Europe 5.8 5.2 0.6 5.6 6.3Greece 0.7 0.6 0.1 0.5 0.5Countries of eastern Europe 3.1 2.4 0.7 3.1 2.6Countries of northern Europe 2.2 1.8 0.4 1.9 1.2Turkey 1.2 1.9 ▲ 0.7 2.2 2.9Morocco 0.4 0.7 ▲ 0.3 0.6 0.6Egypt 0.1 0.2 ▲ 0.1 0.5 0.7Dubai 0.9 0.8 0.1 0.8 0.9Kenya ― 0.1 ▲ 0.1 0.2 0.2Other Middle East or Africa 0.8 1.0 ▲ 0.2 1.1 1.9USA east 4.7 4.3 0.4 3.6 4.1USA west 5.2 5.1 0.1 5.6 5.5USA south 1.3 1.4 ▲ 0.1 1.3 1.4Canada 2.3 2.4 ▲ 0.1 1.9 2.0Alaska 0.2 0.1 0.1 0.1 0.4Mexico 0.5 0.8 ▲ 0.3 0.6 0.6Jamaica ― 0.1 ▲ 0.1 0.1 0.1Caribbean islands 0.3 0.3 ― 0.4 0.3Other Central/South America 0.9 0.8 0.1 1.3 1.1Hawaii (Oahu) 13.0 13.5 ▲ 0.5 12.7 13.5Hawaii (other than Oahu) 3.5 3.7 ▲ 0.2 3.7 4.2Guam 7.0 6.5 0.5 7.7 8.4Saipan 0.8 1.1 ▲ 0.3 1.4 1.7Palau 0.4 0.5 ▲ 0.1 0.5 0.6Other Micronesia 0.2 0.1 0.1 0.1 0.2Fiji 0.1 ― 0.1 0.1 0.1Tahiti 0.2 0.1 0.1 0.3 0.2New Caledonia 0.2 0.2 ― 0.2 0.4Maldives 0.5 0.5 ― 0.6 0.4Other Islands in South Pacific of Indian Ocean 0.1 0.1 ― 0.2 0.3Shanghai 2.3 2.2 0.1 2.5 4.3Beijing 1.0 0.8 0.2 0.7 2.7Other China 2.4 2.0 0.4 1.9 3.4Hong Kong 5.4 5.7 ▲ 0.3 5.0 6.9Macau 2.1 1.9 0.2 2.1 3.0Taiwan 15.9 14.3 1.6 12.8 12.1Korea 10.0 12.5 ▲ 2.5 15.4 20.3Singapore 6.1 5.0 1.1 5.4 4.8Phuket 1.2 1.1 0.1 1.2 1.4Thai beaches (other than Phuket) 1.1 1.2 ▲ 0.1 1.4 1.8Thailand (other than beach resorts) 6.2 5.6 0.6 6.6 6.6Bali 2.7 2.7 ― 3.2 2.9Indonesian beaches (other than Bali) 0.4 0.2 0.2 0.3 0.4Indonesia (other than beach resorts) 0.7 0.6 0.1 0.7 0.7Malaysian beaches 0.9 0.9 ― 0.9 1.0Malaysia (other than beach resorts) 2.1 2.2 ▲ 0.1 2.1 2.1Cebu Island 1.2 1.0 0.2 0.8 0.9Philippine beaches (other than Cebu Island) 0.6 0.2 0.4 0.5 0.6Philippines (other than beach resorts) 1.0 1.2 ▲ 0.2 0.8 0.9Vietnam cities (Ho Chi Minh, Hanoi) 3.8 3.9 ▲ 0.1 4.0Vietnam beaches 1.3 0.5 0.8 0.4Vietnam (other than cities and beach resorts) 0.8 0.5 0.3 0.6Cambodia 1.9 2.3 ▲ 0.4 2.2 1.7India 0.9 1.0 ▲ 0.1 0.9 1.2Sri Lanka 0.5 0.5 ― 0.5 *Other Asia 1.0 1.2 ▲ 0.2 1.3 1.6Australia 3.6 3.3 0.3 3.1 3.8New Zealand 1.2 1.1 0.1 1.2 0.9Other Oceania 0.1 0.1 ― 0.1 0.1
Europe/total 25.7 25.4 0.3 26.5 24.5Middle East or Africa/total 3.0 4.1 ▲ 1.1 4.7 6.2USA (exc. Hawaii and Alaska)/total 10.3 9.8 0.5 9.4 9.6Canada or Alaska/total 2.4 2.5 ▲ 0.1 2.0 2.3Central/South America or Caribbean/total 1.5 1.8 ▲ 0.3 2.0 1.9Hawaii/total 15.3 15.7 ▲ 0.4 14.4 15.3Guam or Saipan/total 7.7 7.4 0.3 8.8 9.5South Pacific islands or other islands/total 1.6 1.5 0.1 1.8 1.9China (ex. Hong Kong / Macau)/total 5.0 4.5 0.5 4.4 8.8Hong Kong or Macau/total 5.9 6.3 ▲ 0.4 5.7 7.5Southeast Asia/total 24.3 22.5 1.8 23.6 21.8Other places in Asia/total 2.2 2.6 ▲ 0.4 2.6 2.7Oceania/total 4.8 4.3 0.5 4.2 4.5Long distance/total 37.7 39.2 ▲ 1.5 39.5 38.3Medium distance/total 42.5 41.1 1.4 41.0 39.8Short distance/total 41.0 40.7 0.3 42.2 49.0
† "*":No applicable data
4.2
Oceania
Guam or
Saipan
South Pacific
islands or other
islands
Other places in
Asia
Southeast Asia
China (excluding
Hong Kong and
Macau)Hong Kong or
Macau
increase
/decrease
2014→2015
Hawaii
USA (excluding
Hawaii and
Alaska)Canada or
Alaska
Europe
Middle East
or Africa
Central/South
America or
Caribbean
0 5 10 15 20 25 30 35 40 45
2015
destination
2014
destination
2. Destinations in 2015 (1)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
(%)
TOTAL
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA westUSA
south
Canada or
AlaskaCanada Alaska
TOTAL2016 survey total 4,802 25.7 4.2 6.0 4.8 3.9 5.8 5.8 5.6 3.0 1.2 2.0 10.3 4.7 5.2 1.3 2.4 2.3 0.2
2015 survey total 5,000 25.4 3.8 7.7 4.0 3.6 5.5 5.2 4.5 4.1 1.9 2.5 9.8 4.3 5.1 1.4 2.5 2.4 0.1
男性 Male 2,457 23.7 4.1 5.8 5.0 3.9 5.5 5.3 5.0 3.2 1.3 2.1 9.9 4.9 4.9 1.3 2.3 2.2 0.3
女性 Female 2,345 27.7 4.3 6.3 4.7 3.9 6.0 6.4 6.2 2.7 1.0 1.8 10.7 4.5 5.5 1.3 2.5 2.5 0.2
男性 18~29歳Male 18-29 yrs 341 24.8 4.8 7.6 5.1 5.5 5.5 4.4 2.5 3.2 1.3 2.5 9.5 3.2 5.5 2.1 2.1 1.9 0.2
男性 30~39歳Male 30-39 yrs 475 20 .7 5.7 6.3 6.1 1.7 4.6 2.7 3.6 2.7 0.8 1.9 12.9 7.6 6.1 1.5 3.2 3.0 0.2
男性 40~49歳Male 40-49 yrs 580 17 .0 3.3 6.2 4.8 2.7 3.5 3.5 3.7 2.7 1.2 2.1 8.3 4.6 4.4 0.4 1.7 1.7 ―
男性 50~59歳Male 50-59 yrs 465 18 .4 2.7 4.3 2.2 3.3 4.9 3.5 3.7 2.0 0.8 1.4 9.2 3.3 6.1 0.6 1.8 1.8 0.2
男性 60歳以上Male 60 yrs or older 596 36.2 4.1 5.2 6.4 6.4 8.5 11.0 9.9 5.0 2.3 2.7 9.7 5.4 3.1 2.1 2.7 2.5 0.6
女性 18~29歳Female 18-29 yrs 573 22.8 5.0 6.9 5.6 3.4 6.5 4.7 3.0 1.5 0.4 1.1 12.7 5.2 5.8 2.8 1.5 1.5 ―
女性 30~39歳Female 30-39 yrs 483 26.0 3.9 7.6 3.7 3.1 5.4 4.7 4.5 1.9 0.8 1.0 10.1 4.7 4.5 1.0 2.1 2.1 0.2
女性 40~49歳Female 40-49 yrs 434 20 .3 3.6 4.7 2.3 2.5 1.9 4.7 7.2 3.0 0.6 2.5 9.3 3.4 6.3 0.8 1.9 1.7 0.4
女性 50~59歳Female 50-59 yrs 378 29.0 4.1 6.6 6.2 5.1 5.7 5.7 5.3 1.8 0.6 1.4 10.5 4.7 5.5 0.8 3.5 3.5 0.2
女性 60歳以上Female 60 yrs or older 478 41.0 4.9 5.3 5.5 5.5 10.2 12.3 11.5 5.5 2.7 3.3 10.2 4.5 5.5 0.6 4.1 4.1 ―
関東 Kanto 3,021 26.9 4.6 6.3 5.4 4.0 5.6 6.3 6.0 2.8 1.2 1.9 11.3 5.2 5.7 1.6 2.4 2.4 0.2
関西 Kansai 1,150 23.9 3.8 5.8 3.8 3.2 6.1 4.3 5.5 3.4 1.3 2.3 8.3 4.1 4.0 0.9 2.3 2.0 0.3
東海 Tokai 631 22.9 3.2 5.0 3.8 4.4 5.9 6.4 3.7 2.9 1.0 2.0 9.0 3.7 5.2 0.9 2.6 2.6 0.2
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,813 27.9 4.1 4.8 4.5 4.7 6.3 7.3 6.7 3.7 1.6 2.4 9.0 4.2 4.4 1.1 2.4 2.3 0.2
社会人(子供2~6歳)Worker (child 2-6 yrs) 231 13 .8 3.5 5.2 4.0 1.0 3.0 1.4 1.2 1.8 1.1 0.7 9.7 4.7 6.3 1.3 2.5 2.2 0.3
社会人(子供1歳以下)Worker (child 1 yr and under) 116 15 .1 6.0 3.8 4.5 1.7 1.7 1.5 0.9 1.1 ― 1.1 6.5 3.5 3.0 ― 1.0 1.0 ―
社会人(既婚・子供無)Worker (married, no children) 995 28.3 3.3 7.8 4.1 4.0 7.1 7.1 5.8 2.3 0.9 1.6 10.3 4.3 5.4 1.4 3.1 3.0 0.4
社会人(独身) Worker (unmarried) 1,455 23.5 4.5 6.5 5.2 3.1 5.1 4.2 5.7 2.9 1.1 2.1 11.2 5.5 5.6 1.3 2.0 1.9 0.1
独身男性 Unmarried male 772 21.2 5.3 6.6 6.9 3.4 4.6 3.7 4.0 3.8 1.5 2.9 11.7 6.0 5.9 1.7 1.9 1.8 0.1
独身女性20・30代 Unmarried female 20s/30s 624 24.7 4.5 6.7 5.5 3.4 5.2 4.2 4.2 1.2 0.5 0.7 13.1 5.8 5.9 2.1 2.0 2.0 ―
独身女性40代以上 Unmarried female 40s and over 247 30.6 3.9 6.4 2.8 3.7 5.5 7.0 11.2 4.0 1.1 2.9 10.4 4.3 6.4 ― 3.0 3.0 0.3
学生 Student 192 27.8 6.7 7.4 9.7 6.3 4.7 5.9 1.0 1.8 0.4 1.8 17.7 6.6 8.8 3.6 2.8 2.8 ―
ライト Light 786 21.3 4.4 7.0 3.6 2.6 5.4 2.5 1.6 1.8 1.0 0.8 8.1 3.4 4.1 1.5 1.2 1.2 0.1
ミドル Middle 1,235 21.6 3.3 4.7 4.1 3.5 4.6 3.9 3.2 1.6 0.6 1.1 8.9 4.0 3.8 1.5 2.2 2.2 ―
ヘビー Heavy 2,782 28.7 4.5 6.3 5.5 4.5 6.4 7.6 7.8 3.9 1.5 2.7 11.5 5.4 6.2 1.2 2.9 2.7 0.3
Sample
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other
than
Oahu)
Guam or
SaipanGuam Saipan
South
Pacific
islands or
other
islands
China
(excluding
Hong
Kong and
Macau)
Shanghai Beijing
Other
China
(exc. Hong
Kong /
Macau)
Hong
Kong or
Macau
Hong
KongMacau Taiwan Korea
TOTAL2016 survey total 4,802 1.5 15.3 13.0 3.5 7.7 7.0 0.8 1.6 5.0 2.3 1.0 2.4 5.9 5.4 2.1 15.9 10.0
2015 survey total 5,000 1.8 15.7 13.5 3.7 7.4 6.5 1.1 1.5 4.5 2.2 0.8 2.0 6.3 5.7 1.9 14.3 12.5
男性 Male 2,457 1.9 15.0 12.6 3.6 8.1 7.2 1.0 1.5 6.7 3.0 1.5 3.3 6.9 6.0 2.7 16.4 7.6
女性 Female 2,345 1.2 15.6 13.4 3.5 7.3 6.7 0.7 1.6 3.2 1.6 0.5 1.5 5.0 4.7 1.5 15.3 12.5
男性 18~29歳Male 18-29 yrs 341 1.3 14.1 11.8 3.4 9.9 9.3 0.6 1.5 5.5 3.4 1.3 1.7 4.2 3.8 1.1 15.8 7.6
男性 30~39歳Male 30-39 yrs 475 2.1 18.4 14.6 4.4 9.7 8.2 1.9 2.1 7.2 3.0 2.7 3.0 7.2 5.9 3.4 17.7 8.6
男性 40~49歳Male 40-49 yrs 580 1.7 14.3 12.4 3.3 10.0 9.1 1.0 1.7 6.2 3.3 1.5 2.9 10.6 9.3 4.6 14.1 9.3
男性 50~59歳Male 50-59 yrs 465 1.2 15.3 13.1 3.5 7.1 6.3 0.8 1.6 7.8 3.5 1.2 4.1 7.6 6.9 1.8 18.8 7.8
男性 60歳以上Male 60 yrs or older 596 2.7 13.2 11.4 3.5 4.5 4.1 0.4 0.8 6.6 2.3 1.0 4.1 3.9 3.5 1.9 16.1 5 .0
女性 18~29歳Female 18-29 yrs 573 0.4 16.2 14.4 2.6 9.7 8.8 0.9 2.2 1.7 0.6 0.6 0.9 3.4 3.2 1.3 14.2 15.5
女性 30~39歳Female 30-39 yrs 483 0.8 17.1 14.6 4.3 8.7 8.5 0.4 2.3 3.7 2.1 0.6 1.4 5.4 5.4 1.6 13.6 12.4
女性 40~49歳Female 40-49 yrs 434 1.5 16.7 15.2 2.7 8.9 7.6 1.3 1.3 3.6 1.7 0.8 1.5 7.8 7.0 2.1 15.9 13.1
女性 50~59歳Female 50-59 yrs 378 1.4 14.2 11.7 3.9 5.7 5.1 0.6 1.0 3.3 2.1 0.2 1.4 5.5 5.5 1.2 19.7 13.3
女性 60歳以上Female 60 yrs or older 478 2.0 13.3 10.5 3.9 2.9 2.9 0.4 1.0 3.9 1.6 0.2 2.5 3.5 3.1 1.4 14.3 8.0
関東 Kanto 3,021 1.7 16.8 14.4 3.7 7.7 6.7 1.1 1.7 5.0 2.7 1.2 2.1 6.1 5.5 2.1 15.7 8.9
関西 Kansai 1,150 1.0 12.6 10.6 3.5 7.1 6.8 0.3 1.1 4.4 1.1 0.4 3.0 5.7 5.0 2.1 17.2 12.8
東海 Tokai 631 1.9 12.8 10.7 3.1 8.9 8.7 0.3 1.6 6.0 2.8 1.3 2.6 5.8 5.3 2.0 14.2 10.2
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,813 1.6 15.8 13.1 3.9 6.7 6.2 0.6 0.7 5.3 2.1 0.9 2.9 5.0 4.5 1.6 15.2 8.0
社会人(子供2~6歳)Worker (child 2-6 yrs) 231 0.4 24.4 19.9 5.3 19.1 17.6 1.9 1.7 4.4 1.9 1.7 1.8 6.9 5.5 1.9 10 .1 8.7
社会人(子供1歳以下)Worker (child 1 yr and under) 116 ― 17.4 17.4 ― 18.7 18.7 1.0 3.0 5.7 4.0 1.1 1.7 4.7 4.7 1.1 12.7 8.6
社会人(既婚・子供無)Worker (married, no children) 995 2.2 18.0 15.8 4.0 6.4 5.8 0.8 3.6 4.0 2.3 1.1 1.3 5.4 4.8 2.3 14.8 9.3
社会人(独身) Worker (unmarried) 1,455 1.4 12.1 10.3 3.0 7.2 6.2 1.1 1.4 5.3 2.5 1.1 2.8 7.9 7.3 3.0 18.5 12.5
独身男性 Unmarried male 772 1.8 11.2 9.0 3.0 6.5 5.5 1.0 1.5 8.4 4.0 1.7 4.6 10.4 9.4 4.0 19.5 10.0
独身女性20・30代 Unmarried female 20s/30s 624 0.7 12.5 10.8 3.1 8.6 7.6 1.1 0.8 1.9 0.8 0.4 0.9 3.9 3.7 1.2 16.6 16.5
独身女性40代以上 Unmarried female 40s and over 247 1.5 10.8 10.1 1.8 5.7 5.3 0.4 1.4 2.9 1.5 1.1 1.1 6.1 6.1 2.2 18.7 13.8
学生 Student 192 0.6 8 .3 7 .0 1.9 6.8 6.8 ― ― 4.0 2.5 0.7 1.5 2.5 2.5 ― 16.1 16.7
ライト Light 786 0.2 15.5 12.8 3.7 8.9 8.0 0.8 1.8 3.2 1.6 0.8 0.8 2.9 2.6 1.3 15.7 7.6
ミドル Middle 1,235 1.3 15.0 13.0 2.8 8.6 7.9 0.9 1.1 3.0 1.0 0.4 1.6 4.5 4.0 1.3 15.8 9.0
ヘビー Heavy 2,782 2.0 15.3 13.0 3.8 7.0 6.3 0.8 1.7 6.4 3.1 1.4 3.2 7.4 6.8 2.7 15.9 11.1
Sample
Southeast
AsiaSingapore Phuket
Thai
beaches
(other
than
Phuket)
Bangkok
or other
Thai cities
Bali
Indonesian
beaches
(other
than Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
Long
distance
Medium
distance
Short
distance
TOTAL2016 survey total 4,802 24.3 6.1 1.2 1.1 6.2 2.7 0.4 0.7 2.7 2.5 4.9 1.9 2.2 4.8 3.6 1.3 37.7 42.5 41.0
2015 survey total 5,000 22.5 5.0 1.1 1.2 5.6 2.7 0.2 0.6 2.7 2.3 4.5 2.3 2.6 4.3 3.3 1.1 39.2 41.1 40.7
男性 Male 2,457 26.9 6.2 1.3 1.6 9.1 2.2 0.3 0.7 3.0 3.0 4.9 2.0 2.5 4.6 3.7 1.2 35.1 44.0 41.6
女性 Female 2,345 21.6 6.0 1.2 0.7 3.3 3.1 0.5 0.7 2.4 1.9 4.9 1.8 1.9 4.9 3.6 1.4 40.3 40.9 40.3
男性 18~29歳Male 18-29 yrs 341 23.6 8.0 0.2 0.6 5.7 2.1 0.4 1.1 3.2 2.7 4.0 2.5 2.1 3.6 2.9 0.8 35.6 40.6 39.8
男性 30~39歳Male 30-39 yrs 475 23.4 7.4 1.1 0.2 7.6 2.5 0.2 0.8 2.3 2.7 2.5 1.3 2.1 3.6 3.4 0.2 34.0 42.4 44.5
男性 40~49歳Male 40-49 yrs 580 30.5 8.1 1.9 3.1 12.2 2.5 0.4 0.8 2.7 3.1 5.4 1.5 3.3 4.8 4.6 0.6 27 .0 49.0 44.6
男性 50~59歳Male 50-59 yrs 465 29.8 4.1 2.2 1.0 10.8 2.4 0.2 ― 3.9 4.5 5.5 2.7 2.0 4.3 2.9 1.6 28 .6 44.9 46.9
男性 60歳以上Male 60 yrs or older 596 25.6 3.9 0.8 2.1 7.9 1.4 0.2 0.6 3.1 2.3 6.2 2.5 2.7 6.2 4.1 2.5 48.8 41.7 33 .3
女性 18~29歳Female 18-29 yrs 573 22.2 6.7 1.3 0.4 2.8 4.7 ― 0.2 2.4 1.3 3.0 3.0 0.9 5.2 4.7 0.4 36.2 41.6 42.2
女性 30~39歳Female 30-39 yrs 483 18 .4 4.3 0.6 1.0 3.9 1.6 0.2 0.6 2.1 1.6 3.5 1.6 1.6 4.3 3.5 0.8 38.1 40.0 39.4
女性 40~49歳Female 40-49 yrs 434 24.7 7.8 2.1 1.5 3.2 3.0 1.1 0.8 2.3 4.0 5.7 0.8 1.7 4.9 3.8 1.1 32 .3 42.9 45.9
女性 50~59歳Female 50-59 yrs 378 19.5 6.2 1.0 0.4 2.7 3.7 0.4 1.4 2.5 1.6 4.3 1.4 1.8 5.5 3.3 2.5 41.7 38.2 44.1
女性 60歳以上Female 60 yrs or older 478 22.7 4.9 0.8 0.2 3.7 2.5 0.8 0.8 2.7 1.0 8.4 1.8 3.5 4.7 2.5 2.5 53.7 41.2 30 .7
関東 Kanto 3,021 23.9 6.1 1.2 1.0 6.3 2.7 0.4 0.8 2.5 2.5 4.8 1.7 2.2 4.7 3.5 1.4 39.1 43.7 39.6
関西 Kansai 1,150 24.4 6.6 1.1 1.1 5.5 2.8 0.3 0.5 3.2 2.2 5.1 2.0 2.4 5.1 3.8 1.5 35.1 40.5 43.9
東海 Tokai 631 25.6 4.8 1.5 1.6 7.3 2.2 0.1 0.3 2.5 2.9 5.0 2.8 1.9 4.6 4.0 0.6 35.3 40.3 42.4
社会人(子供7歳以上)Worker (child 7 yrs and over) 1,813 23.7 5.6 1.0 1.1 5.8 1.9 0.3 0.5 2.5 1.9 6.5 1.9 2.0 5.6 3.7 2.1 39.2 42.7 38.0
社会人(子供2~6歳)Worker (child 2-6 yrs) 231 21.5 9.6 1.4 1.0 4.2 0.7 0.3 0.7 1.3 1.8 3.5 ― 0.9 4.2 3.8 0.4 23 .0 46.6 45.8
社会人(子供1歳以下)Worker (child 1 yr and under) 116 22.3 5.3 0.9 1.9 1.6 4.1 ― ― 2.5 5.3 3.4 0.9 1.0 3.6 1.9 1.7 22 .7 42.0 48.2
社会人(既婚・子供無)Worker (married, no children) 995 22.4 4.5 1.5 1.2 5.8 3.7 0.7 0.7 2.6 2.6 3.8 1.4 2.1 4.2 3.4 0.8 40.4 43.9 36.2
社会人(独身) Worker (unmarried) 1,455 27.7 6.9 1.5 1.2 8.3 3.2 0.4 0.8 3.3 3.1 4.2 2.9 3.0 4.3 3.8 0.8 36.4 42.5 46.0
独身男性 Unmarried male 772 31.0 8.0 1.4 1.7 12.0 2.3 0.3 1.3 3.8 3.8 3.9 2.5 3.9 4.0 3.7 0.8 33.8 44.9 48.0
独身女性20・30代 Unmarried female 20s/30s 624 21.9 6.2 1.1 0.7 3.8 3.6 0.2 0.4 2.6 1.6 3.6 2.8 1.6 4.2 4.0 0.2 39.1 36 .2 45.1
独身女性40代以上 Unmarried female 40s and over 247 24.4 6.5 1.8 0.4 3.8 3.6 0.7 1.0 2.9 3.7 5.8 2.9 2.1 5.4 3.6 2.1 43.7 39.5 42.1
学生 Student 192 17 .6 8.2 ― 0.7 2.8 1.0 ― 1.4 2.1 1.5 2.7 1.0 0.7 4.6 4.2 0.4 44.5 28 .0 45.5
ライト Light 786 15 .8 4.1 1.0 0.3 3.5 2.4 0.1 0.2 1.4 1.4 1.0 0.9 0.7 5.1 4.6 0.7 31 .2 36 .4 38.5
ミドル Middle 1,235 19.5 5.9 0.5 0.4 3.5 2.1 ― 0.1 1.7 1.6 4.2 1.8 0.6 4.1 3.2 0.8 33.3 37 .5 40.0
ヘビー Heavy 2,782 28.7 6.7 1.7 1.7 8.2 3.0 0.6 1.1 3.5 3.2 6.3 2.3 3.3 5.0 3.6 1.7 41.4 46.4 42.1
50.0 …Figures 5 or more points or higher than the 2015 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2015 survey total are shaded.
Number of
trips taken
Canada or Alaska
Guam or Saipan
Europe USA (excluding Hawaii and Alaska)
Hong Kong or Macau
Middle East or Africa
Hawaii China (excluding Hong Kong and Macau)
Sex
Life
stage
Life
stage
Area of
residence
Area of
residence
Sex
Sex & age
Number of
trips taken
Oceania
Area of
residence
Number of
trips taken
Life
stage
Sex & age
Sex
Southeast Asia
Sex & age
18
■Destinations in 2015: by demographic (Total/Multiple answers)
2. Destinations in 2015 (2)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
19
■Last destination repeat percentage (†1) (Total/Multiple answers)
(%)
UK (n=132) 61.7 (n=127) 43.7France (n=196) 53.7 (n=275) 46.0Germany (n=150) 46.9 (n=137) 44.4Spain (n=121) 26.1 (n=116) 29.6Italy (n=205) 49.7 (n=193) 39.7Other countries in western Europe (n=190) 60.7 (n=180) 51.2Greece (n=14) ― (n=17) 21.6Countries of eastern Europe (n=90) 53.3 (n=72) 32.4Countries of northern Europe (n=65) 30.6 (n=68) 31.9Turkey (n=23) 27.1 (n=56) 19.3Morocco (n=12) ― (n=13) 7.8Egypt (n=1) 48.1 (n=5) 17.1Dubai (n=21) 21.4 (n=25) 19.4Kenya (n=1) ― (n=1) 100.0Other Middle East or Africa (n=17) 66.3 (n=23) 43.9USA east (n=150) 50.2 (n=141) 55.4USA west (n=180) 68.9 (n=179) 60.3USA south (n=44) 45.9 (n=50) 48.1Canada (n=73) 47.3 (n=89) 47.2Alaska (n=3) 26.4 (n=5) ―Mexico (n=15) 40.2 (n=26) 21.6Jamaica (n=0) ― (n=2) 66.3Caribbean islands (n=7) 13.1 (n=9) 25.2Other Central/South America (n=25) 30.6 (n=26) 24.9Hawaii (Oahu) (n=507) 70.3 (n=560) 72.0Hawaii (other than Oahu) (n=121) 59.6 (n=146) 58.6Guam (n=271) 58.7 (n=250) 53.2Saipan (n=32) 49.2 (n=42) 42.8Palau (n=14) 50.6 (n=17) 24.9Other Micronesia (n=4) 46.7 (n=4) 45.7Fiji (n=2) ― (n=1) ―Tahiti (n=6) 15.5 (n=4) ―New Caledonia (n=4) ― (n=10) 8.4Maldives (n=18) 22.5 (n=15) 40.8Other Islands in South Pacific of Indian Ocean (n=2) 44.8 (n=6) 46.4Shanghai (n=63) 68.6 (n=62) 75.4Beijing (n=23) 56.2 (n=27) 38.3Other China (n=73) 74.5 (n=56) 70.3Hong Kong (n=158) 62.7 (n=157) 65.0Macau (n=54) 48.0 (n=45) 35.3Taiwan (n=579) 53.1 (n=517) 46.8Korea (n=340) 81.8 (n=472) 77.0Singapore (n=200) 48.5 (n=150) 46.4Phuket (n=37) 37.5 (n=27) 24.2Thai beaches (other than Phuket) (n=27) 69.3 (n=31) 83.9Thailand (other than beach resorts) (n=211) 70.5 (n=212) 76.8Bali (n=86) 37.4 (n=96) 36.0Indonesian beaches (other than Bali) (n=7) 60.5 (n=3) 26.5Indonesia (other than beach resorts) (n=11) 40.8 (n=16) 30.6Malaysian beaches (n=25) 38.8 (n=26) 80.4Malaysia (other than beach resorts) (n=62) 40.0 (n=46) 52.7Cebu Island (n=36) 15.8 (n=39) 23.8Philippine beaches (other than Cebu Island) (n=16) 37.5 (n=8) 75.4Philippines (other than beach resorts) (n=28) 80.1 (n=47) 71.2Vietnam cities (Ho Chi Minh, Hanoi) (n=119) 29.1 (n=132) 27.2Vietnam beaches (n=33) 24.7 (n=12) 26.9Vietnam (other than cities and beach resorts) (n=22) 14.3 (n=11) 24.8Cambodia (n=53) 15.1 (n=72) 10.5India (n=28) 46.6 (n=31) 27.2Sri Lanka (n=12) 16.1 (n=12) 7.5Other placesin Asia (n=24) 57.5 (n=38) 58.9Australia (n=129) 49.8 (n=111) 54.1New Zealand (n=36) 26.8 (n=40) 24.4Other Oceania (n=5) 31.9 (n=3) 16.2
†Reference data for areas with samples of less than 30
Southeast Asia
Other places
in Asia
Oceania
(†1) Percentage of repeat visit to last destination: percentage of those who have been to their last destination a second time or more
China (excluding
Hong Kong and
Macau)
Hong Kong or
Macau
Central/South
America
or
Caribbean
Hawaii
Guam or
Saipan
South Pacific
islands or other
islands
Repeat Rate for Last
Travel Destination in
2016
Repeat Rate for Last
Travel Destination in
2015
Europe
Middle East
or Africa
USA (excluding
Hawaii and Alaska)
Canada or
Alaska
0 20 40 60 80 100
Repeat Rate for Last Travel Destination in 2016
Repeat Rate for Last Travel Destination in 2015
2. Destinations in 2015 (3) (last destination)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
(%)
TOTAL
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle East
or AfricaTurkey
Other
Middle East
or Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA west USA southCanada or
AlaskaCanada Alaska
2016 survey total 4,802 63.3 33.3 44.4 33.1 26.1 40.0 31.1 25.9 23.8 15.3 17.5 51.3 31.3 40.6 14.8 24.9 24.3 3.0
2015 survey total 5,000 64.1 33.0 45.2 31.3 24.6 40.3 30.0 24.9 22.2 14.2 16.4 50.3 30.6 40.7 14.5 24.8 24.1 2.5
UK 132 100.0 100.0 68.8 43.0 38.9 47.1 43.9 33.8 29.9 15.8 24.2 54.7 37.4 43.1 20.2 28.2 27.4 4.8
France 196 100.0 41.2 100.0 49.9 37.5 51.9 44.1 30.4 26.2 13.7 21.3 44 .0 32.2 35 .1 13.5 18 .7 18 .3 1.9
Germany 150 100.0 44.7 61.8 100.0 42.4 52.5 56.4 41.8 34.4 25.4 23.8 47.7 31.7 39.8 12.3 20.6 20.6 0.5
Spain 121 100.0 54.7 74.2 52.0 100.0 67.9 48.5 36.3 38.2 28.3 26.1 45 .3 32.4 40.7 14.3 28.3 27.5 2.4
Italy 205 100.0 49.7 63.2 48.6 42.6 100.0 44.4 36.3 33.2 21.6 25.9 53.0 35.1 43.4 14.0 28.5 28.0 4.8
Other countries in western Europe 190 100.0 47.0 75.1 64.0 59.7 65.7 100.0 58.4 42.9 34.9 28.8 46 .1 29.5 40.2 13.7 31.2 29.2 3.0
Other places in Europe 167 100.0 62.4 73.5 66.3 55.1 70.0 71.3 100.0 53.5 36.7 45.2 56.4 36.9 48.9 9 .1 44.0 42.8 3.6
Turkey 23 91.7 29.8 43.5 37.5 57.3 58.4 50.8 43.9 100.0 100.0 29.5 53.0 42.5 36.2 4.2 25.6 25.6 ―
Other Middle East or Africa 53 88.1 62.1 64.3 58.7 41.5 55.5 57.0 55.0 100.0 43.3 100.0 55.0 38.5 47.6 20.3 39.3 39.3 2.3
USA east 150 68.1 46.6 48.3 37.1 29.5 40.5 34.4 29.1 20.2 14.2 13.4 100.0 100.0 51.6 23.4 40.0 39.5 5.1
USA west 180 55 .4 41.2 42.5 32.5 20 .3 36.8 26.4 19 .3 20.5 13.0 16.7 100.0 48.6 100.0 30.8 34.3 33.1 5.8
USA south 44 50 .3 22 .8 25 .6 22 .7 13 .0 25 .3 22 .4 12 .5 17 .3 10.7 8 .8 100.0 35.1 44.7 100.0 27.0 27.0 2.8
Canada 73 71.5 43.2 56.1 43.5 37.1 50.3 43.0 40.7 25.5 17.4 20.7 78.7 54.9 58.2 23.7 100.0 100.0 12.9
Central/South America or Caribbean 44 77.0 40.3 58.7 48.1 47.5 54.9 50.9 49.2 53.2 34.8 45.3 69.4 41.3 56.0 31.6 47.4 47.4 14.0
Hawaii (Oahu) 507 49 .2 24 .7 34 .0 23 .6 14 .4 31 .7 19 .4 14 .5 11 .8 6 .3 8 .2 50.2 26.9 41.9 16.3 20.3 19.4 2.4
Hawaii (other than Oahu) 121 48 .6 28.8 30 .2 18 .2 14 .8 28 .9 21 .1 16 .5 12 .4 6 .3 11 .6 48.0 35.7 43.0 17.2 26.8 25.2 5.0
Guam 271 42 .7 21 .1 30 .7 17 .8 13 .3 25 .7 10 .3 10 .8 8 .7 4 .9 6 .1 36 .7 17 .9 28 .9 8 .9 11 .9 11 .5 1.0
Saipan 32 47 .8 32.3 18 .3 13 .4 9 .2 28 .9 15 .1 15 .8 9 .9 3 .8 6 .1 38 .5 17 .6 30 .8 3 .8 12 .4 12 .4 ―
South Pacific islands or other islands 51 41 .3 11 .9 31 .2 25 .3 16 .6 39.4 25 .7 11 .5 34.7 14.7 29.1 46.7 21 .4 38.7 10.9 19 .5 17 .7 1.8
Shanghai 63 42 .8 17 .8 28 .4 18 .5 10 .7 19 .8 12 .1 15 .7 12 .3 9 .2 11 .0 34 .1 19 .3 19 .7 6 .3 13 .0 13 .0 ―
Beijing 23 46.3 19.1 29.9 14.9 9.4 5.4 14.7 10.6 14.8 5.2 14.8 42.0 13.5 32.6 5.4 14.7 14.7 4.1
Other China (exc. Hong Kong / Macau) 73 56 .5 25 .1 41.0 32.8 29.8 35.6 26.2 25.8 33.5 23.5 20.8 45 .9 24 .7 38.5 9 .1 25.7 24.0 4.3
Hong Kong 158 63.4 30.1 44.1 28.6 20 .7 36.2 27.5 21.2 19.1 11.0 14.2 52.1 27.7 41.8 15.6 21.3 20.5 2.1
Macau 54 51 .4 26 .1 36 .2 20 .3 21.6 35.2 22 .6 11 .7 14 .7 11.1 9 .0 52.5 23 .8 44.3 12.2 21.9 21.9 1.8
Taiwan 579 52 .4 26 .0 35 .8 24 .0 17 .5 30 .3 20 .8 18 .0 18 .4 10 .2 12.8 42 .9 25 .0 33 .6 10.0 22.9 22.9 1.7
Korea 340 43 .7 22 .3 30 .5 18 .4 13 .3 26 .3 17 .7 14 .9 13 .7 8 .0 10 .3 42 .3 25 .8 31 .5 10.1 18 .1 18 .1 1.1
Singapore 200 63.8 32.8 43.4 28.4 22.6 38.0 28.9 18 .2 20.8 11.3 15.4 48.6 30.4 38.3 11.1 25.7 24.9 3.8
Phuket 37 55 .5 17 .3 47.1 25 .7 14 .4 27 .5 31.6 17 .6 15 .0 7 .7 15.0 66.5 29.8 57.4 17.5 30.0 30.0 5.7
Thai beaches (other than Phuket) 27 38.6 15.6 22.8 19.1 15.9 19.1 30.6 15.8 11.6 7.9 11.6 55.3 30.4 47.6 20.1 20.0 20.0 ―
Bangkok or other Thai cities 211 49 .5 25 .6 35 .1 31.2 19 .7 30 .9 26.9 20 .7 22.2 16.6 17.1 44 .0 26 .1 35 .3 15.6 21.1 20.7 3.2
Bali 86 43 .4 22 .1 27 .0 17 .8 17 .2 25 .5 25 .1 21.6 27.8 12.9 21.6 44 .6 33.0 32 .4 18.3 16 .9 16 .9 2.2
Indonesian cities 11 65.0 30.5 15.5 30.5 23.1 30.5 21.8 17.7 42.6 8.1 34.5 56.3 42.6 37.3 6.9 25.4 25.4 ―
Malaysia 82 65.4 38.8 49.8 41.2 33.5 46.0 43.5 30.1 26.0 12.8 22.7 54.2 31.7 40.8 26.0 24.7 24.7 5.1
Philippines 77 45 .2 19 .6 30 .7 21 .0 17 .5 23 .6 14 .6 16 .8 15 .9 14.6 9 .9 45 .7 28.3 33 .2 13.6 19 .7 18 .5 3.8
Vietnam 154 57 .8 25 .9 42.4 33.2 25.4 39.1 32.3 26.9 30.9 18.6 21.8 48.0 26 .3 36.5 13.3 22.3 21.7 2.4
Cambodia 53 67.0 19 .1 39 .3 30.4 28.0 35.6 21 .2 21.1 32.8 28.6 10 .2 44 .8 33.3 32 .7 10.1 25.4 23.6 4.1
Other places in Asia 64 71.8 36.5 45.9 42.6 28.2 50.0 40.5 43.1 52.9 48.3 42.7 49.3 32.9 43.5 16.4 23.7 23.7 8.2
Australia 129 63.2 32.7 45.0 37.7 25.7 42.1 27.6 26.9 18.9 10.9 15.7 51.5 37.5 45.3 21.9 24.7 23.8 4.5
New Zealand or other Oceania 41 62.3 32.3 40.7 43.8 26.3 49.3 48.1 30.5 38.8 28.8 24.2 62.4 38.6 51.7 11.3 37.9 36.0 7.1
Sample
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other
than Oahu)
Guam or
SaipanGuam Saipan
South
Pacific
islands or
other
islands
China
(excluding
Hong Kong
and Macau)
Shanghai Beijing
Other
China (exc.
Hong Kong
/ Macau)
Hong Kong
or MacauHong Kong Macau Taiwan Korea
2016 survey total 4,802 14.7 54.2 48.5 28.4 46.7 42.1 20.6 13.6 37.0 26.3 22.0 20.1 41.6 41.0 21.7 48.5 51.4
2015 survey total 5,000 13.9 54.9 49.2 28.1 46.4 42.4 20.2 12.5 36.4 25.6 20.9 19.4 43.8 42.9 23.1 47.8 52.2
UK 132 12.8 43 .7 39 .5 26.9 27 .3 24 .2 11 .2 13.6 35.3 25.8 21.8 21.3 36.8 36.2 17.6 27 .1 34 .8
France 196 16.8 39 .3 33 .5 24.2 30 .7 24 .4 13 .2 12.6 31 .4 22.6 17.1 17.3 31 .5 30 .9 14 .1 32 .0 35 .3
Germany 150 15.4 39 .5 34 .4 21 .6 34 .8 31 .6 11 .2 9.8 32.9 18 .6 24.3 15.8 35 .4 34 .9 19.0 37 .0 39 .4
Spain 121 16.8 49 .1 44.4 23 .4 35 .5 29 .6 18.8 11.3 37.5 29.2 24.9 24.2 40.8 40.0 21.7 44.1 47.1
Italy 205 15.0 53.0 46.6 30.2 40 .8 36 .3 17.3 11.4 41.3 31.6 24.3 19.2 37.4 36.9 26.2 45.1 51.5
Other countries in western Europe 190 18.6 47 .3 40 .6 27.6 29 .4 24 .4 12 .5 9.7 45.6 32.0 27.3 25.1 45.2 44.8 20.3 47.4 51.5
Other places in Europe 167 21.3 48 .5 43 .0 31.8 36 .2 30 .2 14 .7 10.6 49.7 36.7 30.5 30.2 48.2 48.2 22.9 54.4 54.2
Turkey 23 13.6 30.2 25.9 26.3 36.2 36.2 13.4 13.5 54.0 40.6 28.1 41.6 49.9 45.6 40.7 48.8 41.7
Other Middle East or Africa 53 38.4 47 .1 39 .2 32.8 43.5 39.8 18.6 16.2 53.5 39.8 44.0 38.3 51.2 51.2 27.8 43 .5 59.4
USA east 150 17.5 50.3 45.2 26.2 37 .3 34 .4 17.4 10.7 34.6 22.9 19.8 13 .0 38.5 38.5 15 .3 34 .3 40 .9
USA west 180 21.1 51.4 49.5 30.3 44.6 38.7 21.4 13.0 29 .2 20 .7 18.0 15 .1 38.6 36.9 22.2 35 .2 42 .5
USA south 44 26.3 47 .4 40 .9 26.8 51.3 49.2 35.2 15.1 27 .3 19 .4 22.3 15 .1 31 .9 31 .9 13 .9 23 .2 26 .7
Canada 73 28.6 49.4 39 .8 33.8 30 .4 27 .7 10 .3 7 .7 25 .7 18 .6 13 .6 19.0 37.5 37.5 20.7 37 .5 36 .8
Central/South America or Caribbean 44 100.0 41 .2 38 .9 25.3 49.7 45.3 26.6 18.5 57.0 28.3 39.2 40.9 32 .4 30 .7 22.9 45.7 47.4
Hawaii (Oahu) 507 9 .0 100.0 100.0 42.1 57.3 52.6 26.4 11.8 24 .9 17 .2 13 .0 11 .2 34 .2 33 .8 13 .2 33 .7 40 .4
Hawaii (other than Oahu) 121 17.3 100.0 57.3 100.0 49.7 47.5 25.2 14.5 30 .6 20 .8 17.6 15.2 34 .1 34 .1 14 .3 30 .2 38 .4
Guam 271 5 .7 53.7 47.2 24.3 100.0 100.0 31.1 18.6 24 .8 18 .0 11 .2 11 .1 32 .9 32 .2 15 .0 30 .2 45 .9
Saipan 32 6 .3 41 .4 32 .2 26.2 100.0 47.1 100.0 23.1 22 .5 16 .1 18.7 6 .8 22 .9 22 .9 3 .2 22 .4 21 .6
South Pacific islands or other islands 51 27.0 50.8 46.4 17 .7 51.3 45.1 36.4 100.0 28 .1 14 .8 11 .5 7 .1 32 .7 32 .7 16 .7 20 .9 34 .9
Shanghai 63 7 .0 29 .0 22 .3 14 .6 32 .5 32 .5 6 .6 10.0 100.0 100.0 46.9 32.8 49.5 49.5 25.8 39 .2 46 .3
Beijing 23 10.6 51.6 36.5 23.4 30.7 20.1 26.7 4.1 100.0 38.0 100.0 29.5 39.4 39.4 21.5 48.3 46.3
Other China (exc. Hong Kong / Macau) 73 18.7 39 .5 31 .5 25.0 36 .5 32 .2 15 .1 4 .4 100.0 67.9 59.2 100.0 69.2 69.2 37.4 52.9 56.2
Hong Kong 158 12.1 49 .2 45.7 26.1 42.5 39.9 18.7 12.2 42.4 27.5 21.0 28.9 100.0 100.0 57.9 56.1 57.6
Macau 54 8 .1 39 .0 39 .0 11 .7 34 .9 34 .9 9 .4 9.0 43.6 23.8 18.9 30.7 100.0 91.1 100.0 48.9 56.5
Taiwan 579 10.4 48 .8 43 .5 23.6 41 .7 38.7 16.8 10.9 35.8 23.4 21.5 17.5 43.0 41.9 22.7 100.0 55.4
Korea 340 10.2 43 .5 36 .7 24.2 40 .4 37.4 17.2 10.8 30 .4 21.4 15 .9 14 .5 36 .2 36.2 18.5 40 .4 100.0
Singapore 200 14.1 48 .4 44.1 27.2 48.3 44.8 19.1 12.2 34.8 25.8 20.8 18.7 46.4 45.8 22.3 45.4 51.6
Phuket 37 25.2 50.5 50.5 30.6 52.1 44.1 35.2 28.4 37.3 21.5 19.6 16.9 32 .4 29 .7 10 .6 38 .5 49.6
Thai beaches (other than Phuket) 27 15.0 61.4 57.0 28.9 54.6 54.6 23.8 15.8 47.1 30.3 20.1 35.9 43.9 43.9 15.8 45.2 63.7
Bangkok or other Thai cities 211 13.0 45 .6 40 .2 19 .6 43.0 38.3 19.9 12.2 41.7 25.5 27.5 29.3 46.5 45.1 26.4 50.0 55.6
Bali 86 20.5 52.7 49.0 28.9 54.8 46.2 30.7 24.4 26 .9 21 .2 12 .7 12 .8 33 .0 31 .6 14 .4 35 .8 38 .6
Indonesian cities 11 22.4 54.6 47.7 39.6 21.3 13.2 8.1 23.6 57.3 57.3 24.1 50.5 65.5 65.5 25.9 63.7 43.1
Malaysia 82 15.2 53.4 49.5 28.3 47.3 41.4 26.9 22.4 49.6 39.6 32.7 33.0 52.9 52.9 37.1 58.4 61.1
Philippines 77 12.8 53.7 50.9 21 .7 63.5 52.2 40.0 22.5 34.5 27.5 20.9 18.7 38.2 38.2 20.9 36 .5 38 .5
Vietnam 154 14.2 48 .2 41 .8 25.0 44.2 36 .5 19.5 7 .8 44.7 36.2 33.7 23.1 49.0 47.6 30.9 71.2 64.6
Cambodia 53 12.9 43 .1 41 .2 16 .6 45.6 41.5 12 .0 4 .1 41.0 31.3 28.5 24.8 36 .3 36.3 32.6 53.8 55.8
Other places in Asia 64 35.8 38 .0 36 .1 17 .2 35 .0 25 .7 21.5 21.8 64.3 51.0 44.9 51.6 59.2 59.2 41.1 66.3 65.6
Australia 129 15.9 52.6 49.3 31.0 46.8 44.4 24.6 18.3 39.8 29.8 27.9 18.3 35 .5 34 .8 16 .7 39 .9 44 .3
New Zealand or other Oceania 41 15.0 45 .9 35 .6 30.5 47.8 39.6 23.3 14.0 39.6 32.4 27.4 20.3 28 .8 28 .8 14 .9 41 .0 35 .3
Sample
Southeast
AsiaSingapore Phuket
Thai
beaches
(other
than
Phuket)
Bangkok or
other Thai
cities
Bali
Indonesian
beaches
(other
than Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
2016 survey total 4,802 64.9 38.8 12.6 9.4 31.1 21.6 4.3 9.0 22.6 13.6 21.8 14.2 13.0 38.5 34.7 12.9
2015 survey total 5,000 63.9 37.8 11.9 9.5 30.6 21.1 4.6 8.3 21.9 13.4 20.9 13.3 12.4 37.5 33.3 12.8
UK 132 45 .5 28 .9 6 .8 5.7 21 .8 16.8 5.2 6.0 14 .2 9.2 13 .2 7 .9 4 .7 36.4 31.4 16.8
France 196 48 .0 26 .1 8.2 6.8 21 .8 11 .2 3.0 6.5 14 .5 8 .3 12 .2 6 .9 8 .0 31 .8 26 .0 14.3
Germany 150 56 .8 31 .3 8.6 7.7 28.7 14 .3 2.3 6.2 12 .5 6 .8 17.4 13.3 11.6 33 .0 26 .3 15.9
Spain 121 61.6 35.6 14.9 8.9 33.0 16 .1 5.5 7.4 19.7 6 .4 21.2 15.0 15.6 39.1 35.9 15.6
Italy 205 63.6 40.1 12.1 4 .1 20 .8 21.1 4.2 9.3 19.1 7 .3 20.9 14.9 14.3 44.7 41.7 17.4
Other countries in western Europe 190 66.0 39.8 7 .4 7.0 30.5 22.4 4.1 12.8 23.2 11.9 30.7 25.3 19.4 37.0 32.5 15.6
Other places in Europe 167 70.4 44.7 7 .2 7.2 34.8 25.3 7.7 15.0 28.8 12.3 31.3 24.2 21.7 52.3 48.0 19.4
Turkey 23 61.7 39.6 12.4 4.2 48.0 31.3 8.1 16.7 30.4 17.9 40.7 22.0 35.4 28.4 28.4 12.6
Other Middle East or Africa 53 74.2 54.9 9.3 12.0 45.0 30.4 11.7 20.0 34.6 25.8 42.5 24.4 45.3 40.5 38.7 14.8
USA east 150 53 .3 35.2 9.0 8.1 16 .3 11 .3 3.3 6.9 21.1 7 .5 15 .3 10.4 6 .9 40.5 37.6 16.2
USA west 180 56 .4 36.9 11.7 10.0 26.7 16.7 2.0 7.1 22.8 10.4 18.7 10.4 8.5 40.5 38.5 10.6
USA south 44 51 .7 30 .6 26.4 9.5 16 .1 22.3 4.3 7.9 17 .2 11.8 6 .5 8 .8 5 .1 48.0 43.6 12.4
Canada 73 48 .7 33 .6 6 .0 2 .8 23 .7 16.9 2.7 10.1 21.7 14.9 13 .3 12.3 12.2 44.1 41.3 14.8
Central/South America or Caribbean 44 79.8 42.5 15.6 15.8 49.1 27.2 4.9 12.5 29.6 17.1 31.9 41.4 32.5 50.9 46.5 25.1
Hawaii (Oahu) 507 51 .1 29 .8 9.0 5.5 19 .6 17.9 1.6 3 .2 12 .0 9.8 10 .1 3 .8 4 .3 32 .4 29 .7 8.1
Hawaii (other than Oahu) 121 45 .3 31 .4 8.8 3 .9 21 .9 18.2 1.8 4.7 15 .7 14.2 14 .4 8 .9 7 .0 37.0 34.2 11.3
Guam 271 48 .9 25 .1 10.6 5.9 21 .4 21.4 3.6 5.9 10 .4 8 .0 6 .2 3 .7 4 .9 31 .5 28 .5 8.6
Saipan 32 44 .4 20 .0 5 .9 12.5 14 .0 21.7 ― 3 .8 6 .2 12.5 12 .3 7 .0 5 .6 27 .3 24 .4 6 .8
South Pacific islands or other islands 51 66.8 31 .8 15.4 17.6 19 .1 32.2 8.0 6.3 21.8 30.0 5 .3 7 .8 7 .5 40.1 31.0 12.8
Shanghai 63 51 .3 25 .0 10.9 12.1 22 .8 12 .7 4.7 12.9 32.4 11.9 19.1 15.7 16.5 18 .6 18 .6 4 .4
Beijing 23 56.9 36.5 10.6 4.1 28.6 13.6 4.1 14.9 9.5 13.6 5.2 ― 9.6 17.9 17.9 4.4
Other China (exc. Hong Kong / Macau) 73 68.2 38.9 10.7 4 .4 39.1 15 .1 8.4 9.7 31.2 7 .3 26.2 18.9 21.5 27 .8 26 .5 10.6
Hong Kong 158 64.5 43.0 11.4 9.3 32.4 16 .0 4.2 7.4 22.0 13.2 19.0 14.1 11.4 36.9 34.1 10.5
Macau 54 66.8 41.3 14.8 9.3 23 .8 9 .3 6.3 7.2 23.8 16.8 25.3 15.4 12.1 36.3 36.3 5 .3
Taiwan 579 59 .8 34.3 8.7 5.6 29.0 17.1 2.7 6.7 18.9 9.8 20.4 10.8 10.6 34.0 30.2 11.9
Korea 340 49 .5 32 .7 7.9 5.8 20 .9 13 .9 2.8 6.0 16 .6 11.1 14 .2 8 .8 10.0 29 .7 28 .4 6 .5
Singapore 200 100.0 100.0 11.9 7.1 30.1 20.2 5.6 10.1 32.0 10.3 17.6 11.6 8.8 39.9 37.3 10.7
Phuket 37 100.0 39.9 100.0 35.0 47.9 54.3 10.5 18.6 52.4 29.3 44.1 20.5 18.8 43.0 43.0 2 .7
Thai beaches (other than Phuket) 27 100.0 47.6 39.5 100.0 72.8 36.0 7.9 23.7 44.6 29.1 33.4 33.6 22.8 31.6 28.1 7.8
Bangkok or other Thai cities 211 100.0 47.2 24.7 32.3 100.0 24.8 7.0 16.3 31.9 27.9 31.5 28.6 25.7 37.0 34.6 12.1
Bali 86 100.0 49.3 25.7 13.3 30.4 100.0 12.7 16.3 32.2 20.5 22.1 15.9 13.4 40.1 38.7 8.5
Indonesian cities 11 100.0 67.3 21.8 8.1 65.5 30.5 24.2 100.0 39.1 14.5 30.9 25.9 48.7 37.4 30.5 22.4
Malaysia 82 100.0 54.6 20.7 14.2 46.4 38.4 12.1 16.2 100.0 19.4 39.5 17.8 21.0 43.5 38.3 19.0
Philippines 77 100.0 45.7 16.4 13.5 36.1 35.2 8.8 14.6 29.1 100.0 22.9 17.8 22.7 42.7 35.8 16.6
Vietnam 154 100.0 47.2 19.5 14.1 49.2 31.4 6.0 14.6 35.8 14.4 100.0 24.2 15.1 34.7 30.7 11.7
Cambodia 53 100.0 41.6 16.1 16.6 55.6 26.2 4.6 14.7 26.8 17.0 52.1 100.0 20.7 46.9 44.6 14.8
Other places in Asia 64 78.4 53.1 16.8 15.2 63.2 32.6 10.9 20.2 40.3 19.6 55.7 57.3 100.0 36.4 31.0 17.8
Australia 129 59 .4 38.7 18.3 11.6 22 .7 17.4 5.8 12.9 24.1 17.8 15 .9 9.9 7 .8 100.0 100.0 21.3
New Zealand or other Oceania 41 66.4 37.6 14.4 10.3 29.4 30.1 6.5 10.9 23.4 7 .7 24.4 20.7 21.4 100.0 47.7 100.0
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded. † Items with under 10 samples are not indicated in the table.
Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska
Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau
Last
destination
(middle
classification)
Last
destination
(middle
classification)
Last
destination
(middle
classification)
Southeast Asia Oceania
20
【Reference】 Overseas destinations ever visited
■Overseas destinations ever visited: last destination in 2015 (Total/Multiple answers)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
21
■Triggers for overseas travel in 2015 (Total/Multiple answers)
3. Triggers for Overseas Travel in 2015
Sample
Invi
ted
by fam
ily (fa
mily
trip)
As
an a
nnual
eve
nt
(one r
egu
lar
ove
rseas
trip
)
Was
abl
e t
o g
et
an e
xtende
d holid
ay
Invi
ted
by friend/
acqu
ainta
nce/colle
ague
(tra
vel o
ther
than
gra
duat
ion t
rip
or
em
ploye
e t
rip)
Hav
e fam
ily/re
lative
/fr
iend/
acqu
ainta
nce
to s
ee t
here
Sav
ed
up
the m
oney
to b
e a
ble t
o a
fford
ove
rseas
tra
vel
Hobb
ies
or
sport
s
Holid
ay c
alenda
r w
ork
ed
out
well
at t
he
tim
e o
f tr
avel
Sav
ed
up
mile
s, m
iles
on t
he v
erg
e o
f
exp
irin
g
Invi
ted
by friend/
acqu
ainta
nce/colle
ague
(gra
duat
ion t
rip,
em
ploye
e t
rip,
etc
.)
Mar
riag
e (ow
n o
r so
mebo
dy a
round
me)
Serv
ice b
y LC
C (lo
w c
ost
car
rier)
App
recia
ting
yen /
Depr
ecia
ting
yen
Hear
d ab
out
frie
nd/
acqu
ainta
nce w
ho
went
abro
ad
Bre
ak fro
m w
ork
or
term
inat
ion o
f
tem
pora
ry o
r pa
rt-tim
e jo
b, e
tc.
Saf
ety
/hyg
iene o
f th
e d
est
inat
ion
TV
pro
gram
Com
mem
ora
tive
dat
e /
anniv
ers
ary
of
fam
ily o
r fr
iend
Decre
ase in
the fuel s
urc
har
ge a
nd
oth
er
cost
s
Par
ticip
atio
n in
an e
vent
With a
new
job
/ c
han
ge in
job
in m
ind
Retire
ment
age (ow
n o
r sp
ouse
’s)
Abl
e t
o t
ake a
bre
ak fro
m p
arenting
Rom
antic r
ela
tionsh
ip /
Mar
riag
e h
unting
Saw
socia
l medi
a of sh
ow
biz
pers
on /
cele
brity
Job
tran
sfer
Movi
ng
hom
e
Loss
of ro
man
tic r
ela
tionsh
ip
Oth
er
None o
f th
e a
bove
2016 survey total 4,802 22.1 20.9 17.7 11.3 9.7 8.2 8.0 7.5 5.8 5.0 5.0 4.3 4.1 4.0 3.8 3.4 3.1 2.8 2.3 2.2 1.9 1.6 1.3 1.0 0.6 0.3 0.3 0.3 3.4 9.7
2015 survey total 5,000 * 29.4 25.4 * 15.2 17.1 12.2 11.6 7.3 * 5.7 4.0 4.5 * 6.0 5.6 * 4.7 1.9 4.8 2.0 1.8 1.9 0.8 * 0.6 0.2 0.3 6.5 10.1
Male 2,457 19.3 20.6 18.8 8.9 8.6 9.1 9.1 7.1 7.5 5.1 4.4 5.2 5.3 3.6 3.7 3.7 3.5 2.5 3.4 2.0 1.5 2.3 1.1 1.1 0.5 0.4 0.3 0.3 2.8 11.0
Female 2,345 25.1 21.2 16.5 13.9 10.9 7.2 6.8 7.8 4.0 5.0 5.6 3.4 2.8 4.5 4.0 3.1 2.7 3.2 1.3 2.3 2.3 0.9 1.5 0.8 0.7 0.2 0.4 0.2 4.1 8.2
Male 18-29 yrs 341 11 .8 9 .1 17.7 10.1 4 .4 7.8 9.1 5.1 2.3 12.2 15.4 5.5 7.2 7.2 3.2 3.6 2.5 1.9 1.5 1.7 1.7 0.2 ― 3.4 0.6 1.1 0.6 0.6 2.9 10.9
Male 30-39 yrs 475 17.5 14 .1 26.8 8.0 7.0 8.2 8.9 9.9 6.3 3.0 8.0 5.7 8.9 5.3 4.4 3.6 4.0 2.7 4.6 3.4 3.4 0.2 1.1 1.1 1.3 0.8 0.8 0.4 0.8 11.8
Male 40-49 yrs 580 21.0 22.0 26.3 8.7 6.4 10.6 9.8 8.9 11.2 4.8 1.5 6.0 5.0 2.5 3.5 2.7 3.1 2.3 4.1 3.1 1.7 0.2 0.6 1.0 0.2 0.4 0.2 0.4 2.9 9.3
Male 50-59 yrs 465 21.6 21.2 16.9 6.5 10.4 8.0 9.2 7.8 8.6 4.7 0.8 5.7 4.1 2.2 4.3 2.9 2.2 2.7 2.2 1.4 1.0 0.6 1.6 0.8 ― 0.2 ― 0.2 3.5 12.7
Male 60 yrs or older 596 21.7 30.6 7 .2 10.7 13.0 9.9 8.7 3.9 6.8 3.5 1.0 3.3 2.5 2.3 3.3 5.6 5.0 2.9 3.5 0.6 ― 8.7 1.7 0.2 0.4 ― ― ― 3.7 10.7
Female 18-29 yrs 573 21.8 9 .5 16.2 19.0 9.9 8.4 6.9 7.8 1.5 11.2 12.5 5.4 3.2 6.9 4.7 2.6 1.7 2.2 0.4 2.4 6.0 ― 0.4 2.2 1.1 0.2 0.2 0.4 4.7 7.8
Female 30-39 yrs 483 21.6 19.2 25.8 8.9 10.5 6.6 7.0 7.6 3.3 3.9 9.7 3.7 4.5 5.2 5.2 1.6 3.1 3.3 1.2 2.3 2.3 ― 0.6 0.8 1.4 0.2 0.8 0.4 2.3 7.6
Female 40-49 yrs 434 23.5 24.3 19.5 10.4 10.4 6.8 8.2 12.9 6.8 1.7 0.6 3.8 2.1 3.2 5.3 3.8 2.1 3.4 1.7 3.2 1.1 0.2 1.5 0.4 0.6 0.6 0.2 ― 5.1 8.7
Female 50-59 yrs 378 29.6 25.7 15.6 12.1 10.9 8.6 5.1 7.4 6.4 1.6 1.4 3.3 2.3 4.1 2.9 3.7 2.5 4.1 1.6 2.1 0.6 1.8 3.9 ― ― 0.2 0.2 ― 4.3 7.8
Female 60 yrs or older 478 30.3 30.7 5 .3 17.6 12.9 5.7 6.6 3.7 3.5 4.1 0.8 0.6 1.6 2.3 1.4 4.3 4.1 3.3 1.6 1.6 0.2 2.7 1.8 ― ― ― 0.4 0.2 4.1 9.4
Kanto 3,021 22.8 21.3 18.1 10.9 9.3 8.2 8.1 7.4 6.2 4.8 4.5 3.6 4.3 3.9 4.1 3.8 3.3 2.7 2.4 2.4 1.8 1.7 1.2 1.1 0.5 0.5 0.4 0.3 3.3 9.9
Kansai 1,150 21.2 19.1 16.9 12.4 9.7 8.2 8.4 7.5 4.7 5.8 5.7 6.2 3.8 4.9 3.5 3.1 2.4 3.1 2.6 1.6 2.2 1.4 1.2 0.9 0.5 0.1 0.1 0.1 3.5 9.2
Tokai 631 20.4 22.3 16.8 11.4 11.7 8.2 6.7 7.6 5.8 4.8 6.0 4.1 3.3 3.2 3.4 2.5 3.5 2.9 1.8 2.3 1.4 1.7 1.9 0.5 1.0 0.3 0.6 0.3 4.0 9.2
Worker (child 7 yrs and over) 1,813 30.4 24.8 10 .8 9.6 11.3 8.3 6.0 5.9 5.7 3.7 1.0 3.3 3.2 2.8 3.0 4.1 3.8 4.1 2.2 1.4 0.7 3.7 2.6 0.3 0.3 0.3 0.2 0.2 3.8 9.4
Worker (child 2-6 yrs) 231 33.0 12 .4 25.7 7.4 10.3 9.8 6.2 6.4 7.5 2.8 0.9 6.7 11.1 3.8 3.2 1.0 3.4 5.4 2.7 2.6 2.2 ― 2.2 0.8 1.3 0.8 0.4 0.7 2.8 8.8
Worker (child 1 yr and under) 116 23.0 12 .3 14.7 3 .7 7.7 2 .6 4.7 4.7 3.8 3.0 24.4 3.0 9.1 3.4 4.4 2.6 4.3 4.5 4.4 2.7 4.7 1.0 1.9 1.7 1.1 0.9 0.9 1.1 3.6 9.5
Worker (married, no children) 995 21.1 23.0 21.7 6 .2 7.1 5.5 7.8 7.3 5.8 2.3 18.1 3.6 4.1 2.4 3.2 3.2 2.1 2.5 2.5 2.3 1.4 0.5 ― 0.6 0.5 0.4 0.7 0.1 2.7 8.9
Worker (unmarried) 1,455 10 .6 18.1 23.8 17.1 9.3 9.7 10.9 10.0 6.4 8.0 0.7 5.5 3.7 6.3 5.5 3.3 3.0 1.3 2.4 2.9 3.1 0.3 0.4 1.7 0.8 0.3 0.3 0.3 3.2 10.1
Unmarried male 772 7 .8 17.8 24.4 13.7 8.0 10.9 11.9 9.0 8.4 8.3 0.8 6.7 5.3 6.2 4.1 3.8 3.7 1.1 3.6 2.5 1.6 0.4 0.3 1.9 0.6 0.4 0.2 0.3 3.1 12.0
Unmarried female 20s/30s 624 18.3 13 .9 19.8 20.9 10.7 9.5 9.1 9.7 2.1 11.5 0.5 5.2 2.3 7.8 6.1 2.6 1.8 1.4 0.7 3.2 5.6 ― ― 2.4 1.1 0.2 0.4 0.4 3.4 8.9
Unmarried female 40s and over 247 9 .7 23.2 18.8 19.8 12.0 7.7 11.7 10.9 6.9 2.6 ― 3.5 2.2 3.3 6.5 3.2 2.6 0.7 1.5 2.3 1.8 0.4 1.8 0.4 0.4 0.4 0.4 ― 5.7 10.1
Student 192 23.4 9 .2 7 .0 19.2 12.0 10.6 9.6 6.4 1.0 13.3 0.5 6.7 3.6 7.0 2.9 3.1 1.5 ― ― 1.7 3.4 ― ― 3.4 ― 0.4 ― ― 6.7 13.8
Light 786 17.2 3 .8 11 .3 10.4 5.4 7.8 6.3 3.6 1.3 9.4 14.5 4.0 6.1 6.0 3.3 1.8 1.6 2.6 1.4 3.3 3.4 1.1 1.5 1.4 0.2 0.4 0.5 0.5 5.0 9.8
Middle 1,235 24.1 11 .5 18.7 12.7 8.3 8.4 5.8 8.0 2.8 5.3 4.9 2.8 3.4 4.6 4.6 3.8 2.9 3.1 1.2 2.1 1.8 2.0 1.8 1.3 0.6 0.3 0.4 0.2 3.2 9.1
Heavy 2,782 22.7 29.9 19.0 11.0 11.6 8.2 9.4 8.3 8.4 3.7 2.3 5.1 3.8 3.2 3.7 3.7 3.6 2.8 3.1 1.9 1.5 1.6 1.0 0.7 0.7 0.3 0.3 0.2 3.1 9.9
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† "*":No applicable data
† In the last survey, the results of "Saved up the money so that I could afford it" were indicated as the results of having asked "Saved up the money to be able to afford overseas travel"
and the results of "Service by LCC (low cost carrier)" were indicated as the results of asking "Service by LCC (low cost carriers)."
Sex
Sex & age
Area of
residence
Life
stage
Number
of
trips taken
0
10
20
30
40
2016 survey total
2015 survey total
(%)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
22
■Style of travel (Total/Single answer)
Sample
Married
couple
travel
Travel alone
Family travel
(with
children)
With friend
(alone)
With friends
(3 or more)
Family travel
(with
parents)
Couple
travel
Family
travel (3
generations)
Other
Travel with
children/
total
2016 survey total 4,802 29.3 16.4 14.0 12.0 9.8 6.5 4.3 3.0 4.6 17.1
2015 survey total 5,000 30.4 15.1 13.4 11.1 10.3 6.1 5.0 3.1 5.5 16.6
Male 2,457 32.1 20.8 13.3 7 .0 10.3 4.3 5.5 2.7 4.0 16.0
Female 2,345 26.3 11.9 14.8 17.3 9.3 8.7 3.1 3.4 5.2 18.2
Male 18-29 yrs 341 19 .2 19.8 1 .3 8.8 19.6 11.4 12.8 1.5 5.7 2 .7
Male 30-39 yrs 475 23 .2 23.0 13.7 8.4 9.9 5.7 8.2 3.8 4.0 17.5
Male 40-49 yrs 580 22 .0 27.0 20.5 6 .8 7.7 5.0 3.9 2.3 4.8 22.8
Male 50-59 yrs 465 35.1 18.8 20.6 5 .5 9.6 1 .0 4.7 1.2 3.5 21.8
Male 60 yrs or older 596 54.1 15.1 7 .2 6 .0 8.5 1 .2 1.2 3.9 2.7 11 .2
Female 18-29 yrs 573 15 .5 9 .9 2 .6 28.0 14.4 16.4 5.4 1.9 5.8 4 .5
Female 30-39 yrs 483 26.0 14.0 12.8 14.6 7.0 12.6 4.5 3.3 5.2 16.1
Female 40-49 yrs 434 23 .7 15.6 25.6 15.2 4 .7 7.2 2.5 3.0 2.5 28.5
Female 50-59 yrs 378 30.8 10 .1 23.4 11.5 8.8 4.3 1.2 3.9 6.0 27.3
Female 60 yrs or older 478 38.3 10 .0 14.8 13.7 10.2 0 .2 0.8 5.3 6.6 20.1
Kanto 3,021 30.7 16.8 14.2 11.1 9.2 6.2 4.9 2.9 4.1 17.1
Kansai 1,150 25.5 15.4 14.2 14.2 11.0 7.6 3.4 3.3 5.4 17.5
Tokai 631 29.5 16.3 13.0 12.7 11.0 5.4 3.4 3.3 5.4 16.3
Worker (child 7 yrs and over) 1,813 35.3 10 .4 27.5 6 .8 8.4 1 .4 1.1 5.0 4.1 32.5
Worker (child 2-6 yrs) 231 5 .7 9 .0 57.5 2 .3 9.1 2.3 1.3 9.9 3.0 67.4
Worker (child 1 yr and under) 116 45.8 6 .8 21.7 5 .4 4 .3 5.5 ― 8.5 2.1 30.2
Worker (married, no children) 995 69.9 7 .3 0 .2 6 .6 4 .1 6.0 2.4 0.7 2.8 0 .9
Worker (unmarried) 1,455 0 .2 32.2 0 .9 23.3 14.4 11.4 10.7 0.6 6.4 1 .5
Unmarried male 772 0 .1 40.7 0 .4 13.1 16.1 9.9 13.1 0.4 6.2 0 .8
Unmarried female 20s/30s 624 0 .3 17.1 0 .7 32.0 16.7 17.9 7.1 1.1 7.1 1 .9
Unmarried female 40s and over 247 ― 31.4 2 .9 30.6 10.2 10.4 6.1 1.8 6.7 4 .7
Student 192 0 .5 16.2 1 .2 19.8 22.9 25.2 2.6 3.2 8.5 4 .4
Light 786 27.6 12.6 8 .7 14.3 15.1 7.9 4.5 3.1 6.1 11 .8
Middle 1,235 26.3 12.5 15.7 13.4 11.0 7.7 5.6 2.5 5.4 18.2
Heavy 2,782 31.1 19.2 14.8 10.8 7.8 5.5 3.7 3.2 3.8 18.0
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† "Travel with children/total" is the sum of "Family travel (with children)" and "Family travel (3 generations)."
Sex
Life
stage
Sex & age
Number
of
trips taken
Area of
residence
0
10
20
30
40
2016 survey total 2015 survey total
(%)
4. Style of Travel
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
23
■Number of accompanying travelers (Total/Single answer)
Sample
Alone 2 3 4 5 or more2016
survey
2015
survey
2015comparison(difference)
2016 survey total 4,802 17.0 52.1 11.5 8.8 10.6 3.1 ▲ 0.1
2015 survey total 5,000 15.6 53.3 12.0 9.0 10.0 3.2
Male 2,457 21.1 46 .9 10.9 9.2 11.9 3.3 3.3 0.0
Female 2,345 12.6 57.6 12.2 8.3 9.3 2.9 3.1 ▲ 0.2
Male 18-29 yrs 341 20.0 44 .2 9.9 8.6 17.3 4.4 4.1 0.3
Male 30-39 yrs 475 23.0 42 .0 12.9 10.8 11.4 2.9 3.4 ▲ 0.5
Male 40-49 yrs 580 27.4 35 .5 13.7 11.8 11.6 3.6 3.1 0.5
Male 50-59 yrs 465 19.2 48.8 12.7 9.6 9.8 3.4 3.4 0.0
Male 60 yrs or older 596 15.7 62.0 6 .0 5.4 11.0 2.7 2.9 ▲ 0.2
Female 18-29 yrs 573 11 .2 59.3 11.2 7.5 10.8 3.4 4.1 ▲ 0.7
Female 30-39 yrs 483 14.4 54.4 14.6 8.5 8.0 2.8 2.7 0.1
Female 40-49 yrs 434 16.1 50.3 14.4 11.2 8.0 2.6 3.1 ▲ 0.5
Female 50-59 yrs 378 11 .1 58.1 14.6 9.2 7.0 2.7 2.5 0.2
Female 60 yrs or older 478 10 .7 65.0 7.0 5.7 11.7 3.0 3.1 ▲ 0.1
Kanto 3,021 17.3 52.9 11.8 8.4 9.7 3.0 3.1 ▲ 0.1
Kansai 1,150 16.1 49.9 11.3 10.1 12.6 3.6 3.4 0.2
Tokai 631 17.3 52.4 10.7 8.2 11.4 3.1 3.3 ▲ 0.2
Worker (child 7 yrs and over) 1,813 11 .0 51.1 14.1 11.9 12.0 3.2 3.2 0.0
Worker (child 2-6 yrs) 231 9 .3 10 .5 35.6 18.0 26.5 3.9 5.2 ▲ 1.3
Worker (child 1 yr and under) 116 6 .8 53.7 16.9 9.8 12.9 3.8 3.2 0.6
Worker (married, no children) 995 7 .4 82.5 3 .7 2 .2 4 .1 2.3 2.3 0.0
Worker (unmarried) 1,455 32.9 41 .7 9.4 7.0 9.0 3.1 3.0 0.1
Unmarried male 772 41.0 30 .3 8.0 8.5 12.2 3.6 3.2 0.4
Unmarried female 20s/30s 624 18.6 50.6 11.9 8.8 10.1 3.5 4.0 ▲ 0.5
Unmarried female 40s and over 247 32.1 48.0 9.2 4.0 6.8 2.5 2.9 ▲ 0.4
Student 192 17.4 32 .6 12.7 14.6 22.6 5.7 6.5 ▲ 0.8
Light 786 12.9 51.1 11.0 9.1 15.9 4.3 4.7 ▲ 0.4
Middle 1,235 13.0 52.7 13.5 10.2 10.7 3.2 3.5 ▲ 0.3
Heavy 2,782 19.9 52.2 10.8 8.1 9.0 2.8 2.7 0.1
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Number
of
trips taken
Average (people)
Sex
Sex & age
Area of
residence
Life
stage
0
20
40
60
2016 survey total
2015 survey total
(%)
5. Number of Accompanying Travelers
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
49,999
yen
or less
50,000-
99,999
yen
100,000-
149,999
yen
150,000-
199,999
yen
200,000-
299,999
yen
300,000-
399,999
yen
400,000
yen
or more
No ans.
●Legend
2016 survey total (n=3,979) 17.9
2015 survey total (n=4,198) 18.2
Sex Male (n=2,047) 18.1 18.2
Female (n=1,932) 17.8 18.2
Sex & age Male 18-29 yrs (n=278) 16.5 17.8
Male 30-39 yrs (n=417) 15.4 16.1
Male 40-49 yrs (n=483) 15.8 15.6
Male 50-59 yrs (n=380) 18.1 17.9
Male 60 yrs or older (n=489) 23.4 22.8
Female 18-29 yrs (n=472) 14.7 15.9
Female 30-39 yrs (n=422) 15.8 16.0
Female 40-49 yrs (n=378) 16.2 17.2
Female 50-59 yrs (n=316) 18.9 19.4
Female 60 yrs or older (n=345) 25.2 25.1
Area of
residenceKanto (n=2,517) 18.2 18.4
Kansai (n=935) 17.9 17.8
Tokai (n=526) 16.9 17.9
Accompanying
travelerTravel alone (n=1,429) 20.7 16.0
Couple travel (n=196) 15.7 16.2
Married couple travel (n=105) 17.4 23.3
With friend (alone) (n=862) 19.1 13.2
With friends (3 or more) (n=1,250) 14.9 13.2
Family travel (with children) (n=652) 15.2 17.2
Family travel (with parents) (n=515) 12.9 17.6
Other (n=217) 18.1 18.5
Life
stageWorker (child 7 yrs and over) (n=135) 13.6 20.1
Worker (child 2-6 yrs) (n=769) 17.5 14.1
Worker (child 1 yr and under) (n=191) 15.2 14.0
Worker (married, no children) (n=1,222) 22.8 21.4
Worker (unmarried) (n=507) 13.2 15.1
Unmarried male (n=305) 12.3 15.5
Unmarried female 20s/30s (n=641) 17.0 13.9
Unmarried female 40s and over (n=227) 17.0 15.4
Student (n=116) 16.5 12.7
Long distance (n=1,323) 28.0 28.2
Medium distance (n=1,412) 17.3 17.9
Short distance (n=1,277) 8.1 8.0
† Travel expenses refer to:
† The average was tabulated without "No ans."
Distance of
the last
destination
Those who went on package tours: The total amount paid for one adult, including all miscellaneous expenses (airport tax, local taxes, fuel surcharge, insurance, etc.) Those who went on travel other than package tours : Air ticket expenses for one adult (including various expenses) + expenses for hotels and accommodation
facilities for one adult (the total amount if answered separately)
2016
survey
Average
(tens of
1000s
of yen)
2015
survey
Average
(tens of
1000s
of yen)
12.8%
12.5
12.0
13.6
16.3
10.8
15.2
11.2
7.8
17.8
15.6
15.0
11.1
6.3
11.6
14.9
14.4
10.2
12.7
13.8
11.2
15.6
14.6
19.6
12.9
22.0
14.9
13.4
7.3
20.3
15.9
11.8
14.4
15.3
2.1
6.6
30.5
23.3
22.3
24.7
21.8
24.5
28.1
27.4
25.7
18.4
24.3
21.7
23.3
21.4
17.0
23.1
22.7
25.2
21.4
25.2
16.1
21.5
26.6
28.8
25.9
21.8
25.8
25.6
22.8
17.4
26.8
31.9
23.2
26.9
26.6
5.3
22.1
43.1
16.9
15.9
17.5
16.1
18.6
20.7
16.0
17.5
15.9
18.6
16.5
15.8
15.5
13.4
17.2
16.5
16.1
15.7
22.3
17.8
15.7
17.5
18.5
19.4
12.5
22.1
17.3
20.3
13.7
16.4
21.0
19.9
17.4
14.6
14.2
22.2
13.9
13.2
13.5
12.0
14.4
11.1
12.3
12.2
12.5
11.8
11.5
16.3
17.0
15.2
12.5
14.1
11.0
12.8
12.4
12.7
11.4
12.7
15.0
14.1
13.5
18.3
9.7
13.4
16.7
12.6
14.4
13.5
13.1
10.2
12.2
16.8
16.2
6.0
16.5
17.1
16.1
16.8
12.7
13.9
15.5
18.5
18.9
14.9
17.0
16.0
16.0
20.7
16.8
16.8
14.4
18.1
12.1
20.0
18.2
14.4
12.6
14.8
16.7
11.0
11.4
14.5
21.5
15.0
13.0
17.2
13.5
17.5
25.3
19.0
4.6
8.2
9.3
7.7
8.8
6.7
8.9
6.5
6.0
9.6
6.8
8.3
7.0
10.1
12.8
8.2
8.3
7.9
9.3
9.1
13.8
9.8
5.8
5.2
4.5
8.9
2.4
8.8
6.2
11.9
3.7
3.4
7.8
7.0
5.5
15.5
7.5
1.2
9.3
9.3
10.0
8.5
10.1
5.3
7.2
8.7
17.6
6.0
4.7
5.8
10.8
17.3
9.1
9.8
9.2
12.9
1.3
7.1
10.9
5.0
6.2
2.4
8.9
7.1
8.6
6.1
15.6
1.8
1.3
7.0
10.6
8.3
0.5
6.3
0.7
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
24
■Travel expenses (Those involved in considering travel plans/Single answer)
6. Travel Expenses (1)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
49,999
yen
or less
50,000-
99,999
yen
100,000-
149,999
yen
150,000-
199,999
yen
200,000-
299,999
yen
300,000-
399,999
yen
400,000
yen
or more
No ans.
●Legend
2016 survey total (n=2,284) 19.7
2015 survey total (n=2,405) 20.0
Sex Male (n=1,071) 20.4 20.6
Female (n=1,213) 19.0 19.5
Sex & age Male 18-29 yrs (n=163) 19.7 20.2
Male 30-39 yrs (n=206) 16.2 18.6
Male 40-49 yrs (n=225) 17.8 17.9
Male 50-59 yrs (n=170) 20.8 19.2
Male 60 yrs or older (n=307) 25.4 25.0
Female 18-29 yrs (n=306) 15.6 16.5
Female 30-39 yrs (n=258) 16.7 17.6
Female 40-49 yrs (n=210) 16.2 18.7
Female 50-59 yrs (n=195) 20.2 20.1
Female 60 yrs or older (n=244) 27.1 26.6
Area of
residenceKanto (n=1,443) 19.6 20.1
Kansai (n=539) 20.0 19.7
Tokai (n=302) 19.3 20.3
Accompanying
travelerTravel alone (n=917) 22.5 22.5
Couple travel (n=106) 14.4 15.9
Married couple travel (n=62) 19.7 24.8
With friend (alone) (n=502) 21.7 14.3
With friends (3 or more) (n=626) 15.5 14.1
Family travel (with children) (n=265) 16.5 18.1
Family travel (with parents) (n=307) 13.0 18.3
Other (n=123) 18.7 20.5
Life
stageWorker (child 7 yrs and over) (n=70) 13.4 21.9
Worker (child 2-6 yrs) (n=212) 22.9 15.3
Worker (child 1 yr and under) (n=119) 15.3 16.7
Worker (married, no children) (n=822) 25.2 23.4
Worker (unmarried) (n=345) 13.9 16.3
Unmarried male (n=174) 12.3 17.5
Unmarried female 20s/30s (n=391) 17.0 14.2
Unmarried female 40s and over (n=143) 17.1 17.6
Student (n=78) 19.6 13.5
Long distance (n=765) 31.3 30.9
Medium distance (n=824) 18.5 19.6
Short distance (n=721) 8.7 8.4
† Package tour expenses is the total expenses paid per adult to the travel agent, including miscellaneous expenses (airport tax, local taxes, fuel surcharge, insurance, etc)
† The average was tabulated without "No ans."
2016
survey
Average
(tens of
1000s
of yen)
2015
survey
Average
(tens of
1000s
of yen)
Distance of
the last
destination
10.6%
11.0
9.5
11.6
14.1
9.2
10.7
7.8
7.2
14.9
13.1
13.5
10.3
5.2
10.6
11.4
9.1
8.1
12.3
7.6
10.5
13.5
11.8
17.2
10.5
18.9
7.4
12.3
6.2
19.8
15.5
9.4
15.1
9.1
1.5
5.3
26.1
22.0
20.0
21.8
22.1
21.6
27.7
23.0
22.3
16.9
25.0
21.6
25.3
21.0
16.9
21.6
21.6
24.1
20.5
26.1
9.5
17.8
27.1
28.6
27.3
25.3
30.5
16.6
23.9
15.6
26.4
35.3
24.3
28.9
26.6
3.7
18.9
44.5
13.9
13.7
13.9
13.9
14.1
18.4
14.4
14.0
10.4
15.7
14.3
14.4
12.7
11.6
14.1
13.6
13.7
13.3
20.1
18.2
12.4
14.2
14.3
16.8
8.6
17.1
13.9
17.0
10.9
13.2
19.1
18.3
13.6
10.7
9.3
19.2
13.4
13.7
12.9
13.2
14.1
10.6
11.7
16.6
15.6
11.6
12.5
15.1
16.6
16.3
11.2
14.2
11.8
14.3
12.8
14.2
16.6
11.5
16.5
16.8
13.9
19.5
11.2
15.1
17.9
12.0
14.8
14.7
15.3
9.1
13.0
14.7
17.7
7.8
18.1
18.7
18.7
17.6
15.4
17.0
19.3
20.7
20.1
16.5
20.1
16.2
15.1
19.7
18.2
19.3
15.7
18.4
15.5
22.5
20.3
16.3
15.1
17.9
14.9
15.7
15.6
17.8
21.5
17.3
9.6
17.6
15.3
20.1
24.9
22.7
6.0
10.3
12.1
9.7
10.8
7.9
10.2
8.6
7.8
12.0
8.5
10.4
8.7
10.7
16.1
10.4
9.8
10.6
11.7
7.2
17.0
12.4
7.2
5.6
5.7
12.0
2.8
18.2
5.7
14.0
4.2
4.8
8.9
7.5
8.2
20.0
8.9
1.3
11.5
11.7
13.2
9.9
16.3
5.8
7.5
11.7
21.7
6.9
5.4
5.2
13.9
19.3
10.8
12.5
12.6
15.3
4.7
8.7
15.1
5.3
7.8
1.2
9.2
3.8
13.4
5.5
19.7
4.2
1.0
6.1
10.6
12.3
25.8
7.4
0.9
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
25
■Package tour expenses (Users of package tours who were involved in the consideration of travel plans/Single answer)
6. Travel Expenses (2)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
9,999
yen or
less
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
39,999
yen
40,000-
49,999
yen
50,000-
99,999
yen
100,000
-
149,999
yen
150,000
yen or
more
No ans.
●Legend
2016 survey total (n=1,694) 10.0
2015 survey total (n=1,793) 10.5
Sex Male (n=976) 9.9 10.0
Female (n=719) 10.2 11.2
Sex & age Male 18-29 yrs (n=115) 8.0 9.3
Male 30-39 yrs (n=210) 9.5 8.7
Male 40-49 yrs (n=258) 9.0 9.0
Male 50-59 yrs (n=211) 10.4 11.2
Male 60 yrs or older (n=182) 12.2 12.1
Female 18-29 yrs (n=165) 8.6 9.5
Female 30-39 yrs (n=164) 9.2 9.6
Female 40-49 yrs (n=168) 10.8 10.5
Female 50-59 yrs (n=120) 10.4 12.5
Female 60 yrs or older (n=101) 13.3 16.5
Area of
residenceKanto (n=1,074) 10.3 10.9
Kansai (n=396) 9.8 10.0
Tokai (n=224) 9.0 9.7
Accompanying
travelerTravel alone (n=512) 11.3 9.3
Couple travel (n=90) 10.9 10.9
Married couple travel (n=43) 9.2 13.1
With friend (alone) (n=360) 9.8 7.8
With friends (3 or more) (n=624) 9.2 8.0
Family travel (with children) (n=387) 9.2 11.5
Family travel (with parents) (n=208) 8.5 9.5
Other (n=94) 10.3 10.8
Life
stageWorker (child 7 yrs and over) (n=66) 8.8 12.1
Worker (child 2-6 yrs) (n=557) 9.9 9.3
Worker (child 1 yr and under) (n=72) 9.3 7.3
Worker (married, no children) (n=401) 11.1 11.4
Worker (unmarried) (n=162) 8.0 9.2
Unmarried male (n=132) 8.1 9.3
Unmarried female 20s/30s (n=249) 11.3 9.2
Unmarried female 40s and over (n=84) 10.5 7.7
Student (n=38) 7.5 7.9
Long distance (n=558) 15.7 16.9
Medium distance (n=587) 10.0 10.3
Short distance (n=556) 4.3 4.6
† Air ticket expenses is the amount paid per adult, including miscllaneous expenses† The average was tabulated without "No ans."
2016
survey
Average
(tens of
1000s
of yen)
2015
survey
Average
(tens of
1000s of
yen)
Distance of
the last
destination
4.8%
4.9
4.8
4.8
4.4
3.8
7.0
2.7
5.4
6.0
3.0
6.0
3.9
4.9
4.6
3.5
8.1
4.6
6.0
7.4
4.7
4.7
3.9
4.6
7.6
4.1
4.8
1.0
5.2
3.3
6.6
4.6
5.0
9.0
3.6
3.5
7.3
4.7
3.9
4.5
4.9
3.8
3.3
7.5
4.1
2.7
7.5
3.0
5.5
5.8
1.9
4.1
6.2
4.7
4.1
1.0
5.2
4.4
5.5
5.6
6.8
3.7
8.2
5.8
4.7
4.6
6.2
1.9
3.9
2.3
3.2
0.7
2.3
11.2
6.5
5.8
6.4
6.6
10.0
7.6
6.1
5.9
4.1
5.2
9.7
7.7
5.2
3.9
4.7
9.9
9.5
5.9
4.9
10.0
6.8
6.6
6.6
7.4
6.5
8.9
5.6
8.7
4.7
9.9
8.2
6.7
7.0
12.1
0.3
3.4
16.1
6.9
6.6
7.4
6.1
8.1
8.6
6.5
8.6
5.4
9.0
7.3
3.8
5.8
3.9
6.4
8.5
6.0
6.1
4.7
5.2
6.5
8.4
9.1
7.0
5.3
4.1
9.2
6.4
3.9
13.1
4.1
5.7
2.3
5.9
1.4
3.7
15.8
5.8
6.1
5.7
5.8
7.5
7.1
5.1
6.8
2.7
6.0
6.7
4.9
6.5
4.9
6.0
6.0
4.3
4.7
2.5
9.2
5.8
6.9
7.8
5.9
4.7
5.2
6.4
7.9
3.8
6.6
5.9
5.0
7.5
11.0
1.6
4.1
12.0
31.3
29.5
35.6
25.5
30.6
34.8
38.8
32.9
38.5
23.9
30.3
24.6
22.6
25.2
32.9
26.4
32.4
30.5
43.3
21.1
30.2
32.1
35.3
27.6
24.9
27.4
33.8
24.4
29.5
29.3
37.2
29.9
32.1
23.7
16.8
44.5
31.9
18.5
19.4
14.5
23.8
21.9
14.3
7.9
14.9
18.9
23.9
23.0
22.4
26.5
24.3
19.0
19.1
14.8
19.3
13.6
20.4
20.6
16.7
12.1
24.5
22.5
22.7
13.6
29.5
21.7
17.8
25.4
17.3
17.6
23.0
32.0
19.8
3.5
21.6
23.7
21.0
22.4
13.8
20.5
21.0
24.3
22.3
18.7
17.0
25.1
23.9
31.1
22.3
20.4
20.2
24.7
23.9
21.5
21.1
19.2
19.5
16.2
24.8
19.5
20.8
17.4
26.8
13.8
10.8
27.0
26.3
12.3
43.6
18.7
2.2
26
■Air ticket expenses (Those who arranged travel and were involved in the consideration of travel plans/Single answer)
6. Travel Expenses (3)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
9,999
yen or
less
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
39,999
yen
40,000-
49,999
yen
50,000-
99,999
yen
100,000
-
149,999
yen
150,000
yen or
more
No ans.
●Legend
2016 survey total (n=1,694) 5.6
2015 survey total (n=1,793) 5.2
Sex Male (n=976) 5.6 5.3
Female (n=719) 5.6 5.0
Sex & age Male 18-29 yrs (n=115) 4.0 4.8
Male 30-39 yrs (n=210) 5.2 4.2
Male 40-49 yrs (n=258) 5.1 5.0
Male 50-59 yrs (n=211) 5.4 5.5
Male 60 yrs or older (n=182) 7.8 7.2
Female 18-29 yrs (n=165) 4.5 5.0
Female 30-39 yrs (n=164) 5.2 4.2
Female 40-49 yrs (n=168) 5.4 5.2
Female 50-59 yrs (n=120) 6.3 5.9
Female 60 yrs or older (n=101) 7.4 4.8
Area of
residenceKanto (n=1,074) 5.9 5.5
Kansai (n=396) 5.3 5.1
Tokai (n=224) 4.7 3.9
Accompanying
travelerTravel alone (n=512) 6.1 4.5
Couple travel (n=90) 6.3 5.8
Married couple travel (n=43) 4.8 7.4
With friend (alone) (n=360) 5.7 3.0
With friends (3 or more) (n=624) 5.1 3.7
Family travel (with children) (n=387) 5.1 4.5
Family travel (with parents) (n=208) 4.2 6.7
Other (n=94) 7.0 4.6
Life
stageWorker (child 7 yrs and over) (n=66) 5.1 5.2
Worker (child 2-6 yrs) (n=557) 5.5 3.4
Worker (child 1 yr and under) (n=72) 5.8 4.0
Worker (married, no children) (n=401) 6.8 6.9
Worker (unmarried) (n=162) 3.6 4.6
Unmarried male (n=132) 4.2 4.6
Unmarried female 20s/30s (n=249) 5.8 4.2
Unmarried female 40s and over (n=84) 6.3 5.1
Student (n=38) 2.7 3.8
Long distance (n=558) 7.8 7.5
Medium distance (n=587) 5.7 5.3
Short distance (n=556) 3.1 3.0
† Accommodation expenses is the hotel and accommodation facility expenses paid per adult
† The average was tabulated without "No ans."
2016
survey
Average
(tens of
1000s
of yen)
2015
survey
Average
(tens of
1000s of
yen)
Distance of
the last
destination
15.9%
19.1
12.0
21.2
21.9
11.0
11.2
9.0
11.5
29.1
23.0
18.6
16.1
15.5
15.2
15.7
19.6
14.5
18.2
17.0
12.9
16.4
12.5
28.7
17.4
33.5
16.5
12.7
10.3
17.7
13.9
19.8
16.8
42.7
11.7
16.3
19.6
12.3
12.5
12.5
12.0
14.4
15.2
12.1
11.7
9.5
11.9
15.2
13.7
9.7
6.8
10.4
15.0
16.4
12.0
12.3
17.0
11.4
12.9
12.8
12.9
11.3
9.6
14.0
11.0
9.0
15.0
15.6
11.6
6.1
17.5
5.4
10.2
21.4
12.0
11.3
13.1
10.5
16.9
9.5
17.8
12.6
8.8
10.4
7.3
15.8
12.3
4.9
11.9
11.7
12.7
10.9
6.3
10.3
13.1
13.3
15.5
10.3
9.3
11.1
12.4
11.5
7.8
18.1
15.2
13.3
11.8
6.9
5.9
9.2
20.9
11.2
11.3
12.7
9.3
9.4
13.3
14.0
16.7
7.4
9.7
9.7
9.8
12.9
2.9
11.5
10.5
11.2
10.4
13.3
9.8
8.8
13.3
14.7
11.5
8.6
10.0
12.8
12.5
9.6
14.3
12.6
8.2
12.8
2.4
7.8
13.2
13.1
6.9
6.8
7.3
6.4
7.5
8.1
5.6
7.7
8.1
9.0
6.1
4.9
2.6
9.7
6.9
8.7
3.7
6.7
8.2
6.8
6.4
7.0
6.5
9.4
4.9
8.9
7.4
4.7
5.1
5.9
11.2
6.0
12.3
5.2
7.2
8.7
4.8
23.6
21.1
24.8
21.9
21.3
26.7
23.8
25.7
25.0
14.2
23.6
19.7
23.2
34.0
25.1
21.2
20.2
24.0
21.0
10.2
27.6
23.3
24.4
16.3
26.9
12.5
20.9
29.4
31.1
23.3
21.8
20.3
15.8
17.6
31.5
25.4
13.5
9.6
10.1
9.7
9.3
5.0
9.5
8.4
8.6
16.2
8.2
6.7
9.3
11.6
12.6
9.8
8.2
10.9
11.4
9.2
26.7
11.2
6.6
6.9
4.2
8.3
3.8
7.2
6.2
15.8
3.2
6.4
10.7
14.4
4.4
14.8
8.8
5.0
8.6
7.8
8.0
9.4
3.8
6.7
7.0
8.1
13.5
2.9
8.5
8.2
11.6
13.6
9.2
9.0
5.2
10.0
1.8
2.5
8.7
7.2
6.6
6.7
13.3
2.0
8.7
11.9
11.3
2.6
3.3
10.0
10.0
3.2
15.7
8.2
1.8
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
27
■Accommodation expenses
(Those who arranged travel and were involved in the consideration of travel plans/Single answer)
6. Travel Expenses (4)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
28
■Number of days traveled (Total/Single answer)
3 days
or less4 days 5 days 6 days 7 days
8-
9 days
10-
14 days
15 days
or moreNo ans.
●Legend
2016 survey total (n=4,802) 7.2
2015 survey total (n=5,000) 7.3
Sex Male (n=2,457) 6.9 7.1
Female (n=2,345) 7.5 7.4
Sex & age Male 18-29 yrs (n=341) 6.9 7.1
Male 30-39 yrs (n=475) 6.3 6.4
Male 40-49 yrs (n=580) 6.0 6.8
Male 50-59 yrs (n=465) 6.4 6.2
Male 60 yrs or older (n=596) 8.7 8.7
Female 18-29 yrs (n=573) 7.3 7.3
Female 30-39 yrs (n=483) 7.8 6.7
Female 40-49 yrs (n=434) 6.5 7.1
Female 50-59 yrs (n=378) 7.0 7.1
Female 60 yrs or older (n=478) 8.5 9.2
Area of
residenceKanto (n=3,021) 7.3 7.4
Kansai (n=1,150) 6.9 7.2
Tokai (n=631) 7.3 6.6
Accompanying
travelerTravel alone (n=1,813) 7.3 9.6
Couple travel (n=231) 6.2 6.0
Married couple travel (n=116) 6.5 7.8
With friend (alone) (n=995) 6.9 5.6
With friends (3 or more) (n=1,455) 6.9 5.7
Family travel (with children) (n=772) 6.8 6.6
Family travel (with parents) (n=624) 8.0 6.9
Other (n=247) 7.5 7.3
Life
stageWorker (child 7 yrs and over) (n=192) 10.9 7.4
Worker (child 2-6 yrs) (n=789) 9.6 6.0
Worker (child 1 yr and under) (n=207) 6.2 7.3
Worker (married, no children) (n=1,405) 7.6 7.1
Worker (unmarried) (n=578) 5.5 7.1
Unmarried male (n=473) 6.0 7.4
Unmarried female 20s/30s (n=819) 6.4 7.2
Unmarried female 40s and over (n=310) 6.4 7.6
Student (n=221) 7.3 8.8
Long distance (n=1,531) 9.8 9.7
Medium distance (n=1,694) 7.1 7.3
Short distance (n=1,613) 4.8 5.0
2016
survey
Average
(days)
2015
survey
Average
(days)
Distance of
the last
destination
13.5%
13.4
13.7
13.3
18.5
17.1
18.5
11.8
5.2
18.8
12.6
16.1
11.3
6.4
11.8
18.0
13.3
10.7
13.2
17.7
10.9
18.7
18.6
19.1
12.5
11.6
13.8
12.9
6.6
23.1
20.5
10.5
15.6
24.9
2.1
3.7
34.3
16.7
14.8
16.3
17.0
16.6
17.3
17.6
18.2
12.6
19.4
16.7
18.6
18.5
11.9
16.7
16.2
17.4
15.0
21.9
15.7
14.2
19.1
19.6
19.4
18.5
20.9
13.7
17.5
11.4
21.8
22.5
18.7
21.2
19.5
2.1
13.6
33.6
17.8
17.1
18.3
17.2
20.2
21.3
18.3
21.2
12.6
19.6
22.1
15.4
15.4
12.5
17.6
17.3
19.4
16.7
18.2
24.1
17.7
18.5
20.1
19.1
12.1
17.8
15.6
19.6
16.0
17.6
21.3
22.1
16.1
15.0
10.0
24.9
17.9
11.3
10.5
10.9
11.7
9.9
11.6
12.2
10.4
9.9
9.9
13.0
12.3
11.3
12.5
11.7
10.6
10.6
11.2
15.4
14.5
13.0
9.9
9.7
9.8
8.9
7.3
8.1
16.0
11.9
9.5
9.2
15.2
12.4
7.5
9.9
19.6
3.8
11.7
12.3
12.2
11.3
12.8
10.8
12.7
13.5
11.6
11.0
12.2
12.5
10.9
9.8
12.0
11.2
11.6
11.9
13.1
10.4
13.0
10.7
9.6
9.8
15.6
10.6
10.6
13.4
13.7
10.6
10.2
12.5
10.3
6.9
15.4
15.7
4.1
13.6
15.2
13.6
13.7
10.1
10.8
11.8
12.9
20.0
8.4
9.1
11.8
16.8
23.8
13.5
13.8
13.7
17.0
6.6
8.6
16.9
9.6
8.6
7.6
15.9
7.0
13.4
9.2
21.5
8.0
7.3
10.6
12.4
9.4
28.6
11.1
2.2
10.9
12.7
11.0
10.7
7.4
8.9
6.6
9.4
20.2
6.7
9.1
10.6
11.5
16.8
11.7
9.4
9.3
13.4
8.8
5.5
11.7
7.9
7.7
7.7
11.2
11.1
13.0
9.5
15.5
7.5
7.1
7.0
9.0
8.4
24.1
7.1
2.2
4.6
4.1
4.0
5.1
4.4
2.3
2.3
2.7
7.9
6.3
5.4
2.7
4.3
6.4
4.9
3.5
4.8
4.2
2.9
3.4
2.5
5.5
6.0
7.5
5.3
13.7
11.8
2.0
3.4
1.9
1.8
3.3
2.9
8.5
7.8
4.3
1.7
7. Number of Days Traveled
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
29
■Purpose of travel (Total/Multiple answers)
2016
survey
2015
survey
(n=4,802) (n=5,000)
To stroll around town 49.7 49.1
To eat good food 46.7 49.7
To see famous sites and historic spots (other than World Heritage) 38.1 46.4
To shop 36.9 39.7
To escape from the routine 26.1 26.5
To see World Heritage sites 26.1 *
To create memories 20.9 21.4
To experience a different culture 19.7 21.2
Relax at hotel 16.7 16.9
To enjoy nature 16.0 17.2
To relax on the beach 14.5 14.7
Just to try getting to a foreign country 13.2 14.4
Engage in sports / hands-on activities 12.3 7.1
To view art 12.3 13.9
To see stimulation 10.7 10.9
Beauty treatments and massages 10.5 12.7
To stay at luxury hotels 7.4 7.3
In expectation of interactions and new encounters with local people 7.2 7.9
To see Japanese friends and acquaintances who live there 6.4 7.4
For my children 5.1 5.9
To improve my language ability 3.8 3.5
To visit a place that is in my memories 3.2 3.0
To experience places off the beaten track / adventures 2.9 3.8
To see an event held during a particular time 2.6 2.5
To enjoy a concert / musical performance 2.6 3.0
For my parents 2.4 3.0
For my own overseas wedding / honeymoon 2.3 2.8
To get a better grounding in hobbies and studies pursued 2.0 2.0
To view a sport event 1.9 2.1
To tour locations of filming 1.2 1.2
To attend a wedding ceremony 1.1 1.2
To do a home-stay / study abroad 0.7 0.5
To benefit my career opportunities 0.5 0.4
Working holiday 0.1 -
Other 4.8 5.2
† "*":No applicable data
† In the last survey, the results of "To visit famous sites and historic spots (other than World Heritage)" were indicated as the results of having asked "To visit famous sites and historic spots."
0 10 20 30 40 50 60
2016 survey total 2015 survey total
(%)
8. Purpose of Travel (1)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
(%)
Sightseeing Purposes Activity PurposesComfort
Purposes
Sample
To stroll
around town
To eat good
food
To see
famous sites
and historic
spots (other
than World
Heritage)
To shopTo see World
Heritage sites
Beauty
treatments
and massages
To stay at
luxury hotelsTo view art
Engage in
sports /
hands-on
activities
To experience
places off the
beaten track
/ adventures
To enjoy a
concert /
musical
performance
To see an
event held
during a
particular time
To get a
better
grounding in
hobbies and
studies
pursued
To view a
sport event
To tour
locations of
filming
To escape
from the
routine
Relax at hotelTo enjoy
nature
2016 survey total 4,802 49.7 46.7 38.1 36.9 26.1 10.5 7.4 12.3 12.3 2.9 2.6 2.6 2.0 1.9 1.2 26.1 16.7 16.0
2015 survey total 5,000 49.1 49.7 46.4 39.7 * 12.7 7.3 13.9 7.1 3.8 3.0 2.5 2.0 2.1 1.2 26.5 16.9 17.2
Sex Male 2,457 ①47.4 ②43.2 ③39.2 32.2 26.2 8.4 7.5 11.2 12.5 3.2 2.1 2.7 1.8 2.7 1.4 23.1 17.2 14.8
Female 2,345 ①52.1 ②50.3 36.9 ③41.8 25.9 12.7 7.3 13.5 12.2 2.7 3.1 2.5 2.1 1.1 0.9 29.2 16.1 17.2
Male 18-29 yrs 341 ①46.9 ③38 .9 ②39.2 31 .6 25.1 5 .5 3.4 9.3 11.8 3.4 2.1 2.1 2.1 2.7 1.5 22.9 9 .5 8 .2
Male 30-39 yrs 475 ①46.8 ②46.2 ③35.4 31 .6 24.1 8.0 5.5 9.3 12.0 5.1 2.3 4.2 2.1 4.0 2.5 24.7 19.6 12.2
Male 40-49 yrs 580 ①48.5 ②47.7 33.4 ③34.9 18 .7 9.3 8.3 8.3 15.1 3.3 1.9 3.1 2.5 3.5 0.8 28.8 21.8 13.3
Male 50-59 yrs 465 ①46.9 ②43.1 ③37.8 32.7 20 .4 11.4 9.0 10.2 13.3 1.6 1.6 1.8 1.6 2.7 0.8 24.3 18.8 13.9
Male 60 yrs or older 596 ②47.5 39 .0 ①49.0 30 .2 ③40.3 7.0 9.5 17.4 9.9 2.7 2.7 2.3 0.8 0.8 1.4 15 .3 14.0 22.7
Female 18-29 yrs 573 ①55.6 ②52.6 36.2 ③48.9 20 .7 15.3 3.2 12.1 18.5 1.9 2.6 2.4 3.9 1.3 1.1 35.6 14.2 12.7
Female 30-39 yrs 483 ②54.4 ①55.3 32 .6 ③44.7 20 .8 14.4 5.6 11.8 11.5 2.3 2.7 2.5 1.6 1.2 0.8 33.8 17.9 16.3
Female 40-49 yrs 434 ②47.8 ①55.6 28 .3 ③41.9 17 .8 12.7 8.9 9.3 12.5 4.4 4.9 2.5 1.5 1.9 1.1 28.8 19.7 15.0
Female 50-59 yrs 378 ①49.3 ②46.2 ③38.6 ③38.6 27.9 10.7 9.7 15.0 8.8 1.0 3.1 1.2 1.4 0.6 1.6 26.7 14.8 13.6
Female 60 yrs or older 478 ①51.8 40 .8 ②48.6 32.6 ③43.2 9.2 10.7 19.5 7.6 3.7 2.5 3.5 1.6 0.2 0.2 19 .3 14.3 28.5
Kanto 3,021 ①50.8 ②46.8 ③37.2 35.7 26.1 10.3 7.7 12.6 12.8 2.9 2.7 2.7 1.9 2.0 1.0 26.0 17.0 16.3
Kansai 1,150 ①48.3 ②45.8 38.6 ③38.7 23.6 10.9 6.7 11.5 10.6 3.0 2.2 2.5 2.2 1.8 1.0 26.0 16.2 15.0
Tokai 631 ②47.1 ①47.4 ③41.5 39.3 30.2 10.7 7.1 12.3 13.4 2.9 2.7 2.1 1.8 1.8 2.2 26.5 16.0 16.4
Worker (child 7 yrs and over) 1,813 ①47.1 ③42.6 ②43.2 36.0 31.4 8.6 9.2 14.3 11.2 2.6 2.2 2.2 1.4 0.8 1.1 20 .1 14.9 19.5
Worker (child 2-6 yrs) 231 ②44 .0 ①45.7 20 .7 ③39.5 12 .2 10.6 7.8 7.5 16.8 3.8 3.4 5.3 1.7 3.7 1.6 26.4 25.7 11.9
Worker (child 1 yr and under) 116 ③37 .2 ①45.1 25 .1 ②37.8 15 .7 11.0 3.6 8.5 13.2 2.5 ― 1.7 1.9 4.5 ― 20 .9 22.5 10 .5
Worker (married, no children) 995 ①51.0 ①51.0 34.2 ③36.8 24.6 10.2 8.7 11.2 13.0 3.0 2.9 2.5 0.6 2.7 0.6 28.5 19.9 17.2
Worker (unmarried) 1,455 ①53.8 ②49.8 ③38.7 37.0 24.3 13.6 5.4 11.6 12.4 3.4 3.0 3.0 3.3 2.3 1.6 32.8 16.1 12.9
Unmarried male 772 ①51.4 ②43.4 ③40.8 27 .7 24.7 8.7 5.3 8.8 11.3 3.3 2.0 2.7 2.4 3.1 1.7 27.0 17.9 10 .7
Unmarried female 20s/30s 624 ①57.6 ②54.9 36.3 ③49.3 21 .0 17.0 2.9 13.6 15.3 2.2 3.4 2.5 4.5 1.6 1.5 37.8 12.1 12.8
Unmarried female 40s and over 247 ②49.8 ①50.1 34.8 ③38.1 27.5 13.8 8.4 16.3 9.1 4.9 5.0 3.7 4.0 0.7 1.4 29.5 13.4 15.4
Student 192 ①51.3 ③40 .8 34.0 ②41.3 19 .4 5 .1 0 .7 12.0 13.4 1.1 2.7 1.7 4.7 1.0 1.4 21.8 7 .0 7 .8
Light 786 ①46.5 ②41 .4 ③40.1 36.4 23.6 9.3 3.7 10.9 12.8 2.9 1.9 1.7 2.2 1.2 1.0 20 .1 12.4 12.0
Middle 1,235 ①51.7 ②48.3 41.7 ③42.2 24.4 8.6 6.0 12.3 13.2 2.3 2.2 2.6 2.2 2.6 1.6 27.1 14.9 15.5
Heavy 2,782 ①49.8 ②47.4 ③35.9 34.7 27.5 11.6 9.1 12.7 11.8 3.2 3.0 2.9 1.8 1.8 1.0 27.3 18.7 17.3
Comfort
PurposesVague Purposes Personal Purposes Other Purposes
Sample
To relax on
the beach
To create
memories
To experience
a different
culture
Just to try
getting to a
foreign
country
To see
stimulation
In expectation
of
interactions
and new
encounters
with local
people
To improve my
language
ability
To benefit my
career
opportunities
To see
Japanese
friends and
acquaintances
who live there
To visit a
place that is in
my memories
For my
children
For my
parents
For my own
overseas
wedding /
honeymoon
To attend a
wedding
ceremony
To do a
home-stay /
study abroad
Working
holidayOther
2016 survey total 4,802 14.5 20.9 19.7 13.2 10.7 7.2 3.8 0.5 6.4 3.2 5.1 2.4 2.3 1.1 0.7 0.1 4.8
2015 survey total 5,000 14.7 21.4 21.2 14.4 10.9 7.9 3.5 0.4 7.4 3.0 5.9 3.0 2.8 1.2 0.5 ― 5.2
Sex Male 2,457 14.4 17.9 20.3 11.3 11.1 7.7 3.3 0.4 6.1 3.2 5.2 2.1 1.9 1.0 0.5 0.2 5.5
Female 2,345 14.6 24.0 19.0 15.2 10.2 6.7 4.3 0.5 6.7 3.2 5.0 2.8 2.8 1.2 1.0 0.1 4.1
Male 18-29 yrs 341 9.9 24.8 23.8 21.3 16.0 8.2 5.5 0.8 3.2 1.3 0.8 2.3 7.4 1.1 1.5 0.2 4.4
Male 30-39 yrs 475 18.6 18.6 18.1 12.4 15.8 8.0 3.8 0.6 5.3 3.2 4.4 3.0 3.0 2.1 0.4 0.2 4.0
Male 40-49 yrs 580 19.1 20.3 19.7 13.7 14.3 5.4 2.9 0.4 4.6 2.7 8.7 2.7 0.8 0.8 ― ― 6.0
Male 50-59 yrs 465 15.1 11 .8 18.4 6 .5 7.1 8.2 2.9 0.2 7.1 4.1 6.3 1.8 0.4 0.8 0.4 0.4 5.5
Male 60 yrs or older 596 8 .7 15 .7 21.9 6 .2 4 .3 9.1 2.5 0.2 9.1 4.1 4.1 0.8 ― 0.4 0.6 0.2 6.8
Female 18-29 yrs 573 18.8 36.4 19.8 22.8 15.9 9.1 6.5 1.5 5.6 2.4 1.1 3.0 6.3 0.6 2.8 0.2 3.0
Female 30-39 yrs 483 17.7 28.0 17.5 18.1 15.3 6.2 4.7 0.6 7.4 5.4 3.7 4.1 5.4 1.9 0.4 ― 2.5
Female 40-49 yrs 434 16.1 20.5 17.1 14.8 9.1 5.5 2.7 0.2 6.8 1.9 9.9 3.6 0.2 0.4 ― ― 4.4
Female 50-59 yrs 378 11.5 16.0 17.5 8.6 5 .3 5.7 3.7 ― 5.7 4.3 6.6 2.9 0.8 2.1 0.2 0.2 5.5
Female 60 yrs or older 478 7 .4 14 .3 22.5 8.6 3 .3 6.4 3.1 ― 8.2 2.5 5.3 0.4 ― 1.0 0.8 ― 5.5
Kanto 3,021 15.6 19.2 19.5 12.7 10.5 7.0 3.6 0.3 6.8 3.1 5.0 2.4 2.0 1.0 0.6 0.2 4.9
Kansai 1,150 12.6 23.7 19.7 14.0 11.6 7.9 4.4 0.6 5.9 3.1 5.2 2.1 2.4 1.2 0.9 ― 4.5
Tokai 631 12.9 23.4 20.1 14.4 10.0 6.9 3.5 1.1 5.5 3.8 5.6 3.3 3.7 1.1 1.0 0.2 5.2
Worker (child 7 yrs and over) 1,813 13.0 17.9 20.8 8.6 6.5 6.3 2.7 0.1 7.4 3.5 10.1 1.8 0.2 1.2 0.6 0.2 5.4
Worker (child 2-6 yrs) 231 30.3 27.1 16.3 12.1 10.5 6.3 4.1 1.2 5.5 4.6 19.7 4.7 0.8 4.0 ― ― 4.4
Worker (child 1 yr and under) 116 25.1 24.1 11 .7 13.3 9.7 4.7 0.6 ― 3.8 ― 8.5 2.3 11.2 1.1 ― ― 3.8
Worker (married, no children) 995 18.0 22.2 16.8 11.9 9.3 6.5 3.2 0.3 4.7 3.7 0.1 2.4 9.1 0.7 0.2 ― 4.8
Worker (unmarried) 1,455 11.4 21.5 20.1 18.5 15.7 8.3 4.5 0.6 6.5 2.6 0.3 2.5 0.1 0.9 0.5 0.2 4.2
Unmarried male 772 10.5 17.1 21.9 17.8 16.7 9.5 4.5 0.6 6.2 2.2 0.1 2.4 0.1 1.1 0.8 0.2 5.0
Unmarried female 20s/30s 624 12.8 32.7 22.1 23.8 19.0 9.4 7.3 1.5 7.9 3.2 0.4 2.9 0.2 0.5 2.5 0.2 3.1
Unmarried female 40s and over 247 8 .2 11 .0 16.5 12.4 7.4 6.5 4.6 0.4 5.2 2.5 1.1 4.2 ― 0.8 0.4 0.3 5.3
Student 192 8 .6 26.6 28.9 25.4 19.7 14.3 13.1 3.3 7.9 2.6 1.2 5.7 1.2 ― 8.4 0.4 4.8
Light 786 15.3 26.5 21.4 19.1 9.8 6.7 4.2 0.8 3.5 1.3 3.4 1.8 8.5 1.6 1.6 0.4 3.3
Middle 1,235 16.1 25.9 22.1 15.6 12.9 7.9 4.5 0.4 5.7 2.6 4.9 2.3 2.2 0.9 1.0 0.2 3.8
Heavy 2,782 13.5 17.0 18.1 10.5 9.9 7.1 3.4 0.4 7.6 4.0 5.7 2.7 0.6 1.0 0.4 0.1 5.7
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† ①, ② , and ③ are the top three responses for each segment (excluding "Other" and "No ans.")
† "*":No applicable data
† In the last survey, the results of "To visit famous sites and historic spots (other than World Heritage)" were indicated as the results of having asked "To visit famous sites and historic spots."
Number of
trips taken
Life
stage
Sex & age
Area of
residence
Life
stage
Sex & age
Area of
residence
Number of
trips taken
30
■Purpose of travel (Total/Multiple answers)
8. Purpose of Travel (2)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
(%)
Sample
City
sightseeing /
Tour to
surrounding
area
Island tourPleasure
cruise
Visit famous
and historic
places
Theme park
Art museums
and historic
museums
Aquariums/
zoos
Shopping
tour
To tour
locations of
filming
Famous
dishes
Dinner
cruise
Beauty
treatments,
spa, massage,
hot springs
GolfingDiving and
snorkeling
Other marine
sports
Skiing and
snowboarding
2016 survey total 4,802 33.4 7.6 10.4 20.6 4.6 13.5 3.6 7.0 1.1 18.7 3.4 7.0 2.2 6.0 3.5 0.3
2015 survey total 5,000 35.7 6.9 10.2 21.1 4.2 14.2 2.9 6.8 1.1 18.9 3.8 8.2 1.8 5.7 2.9 0.2
UK 132 ①42.0 10.6 14.3 ③28.4 12.5 ②35.4 8.6 8.6 4.7 20.3 7.1 1 .5 1.5 3.2 ― ―
France 196 ①41.9 9.4 11.8 ③35.0 7.2 ②38.3 4.0 6.9 2.0 27.6 4.6 1 .5 1.7 1.7 0.6 ―
Germany 150 ①49.4 5.1 13.8 ②38.7 5.4 ③34.4 4.0 7.7 2.0 23.5 0.7 1 .3 1.1 1.1 0.7 0.5
Spain 121 ①56.1 5.0 10.9 ③45.3 3.4 ②47.3 2.6 8.7 3.0 31.9 0.8 ― ― 1.8 ― ―
Italy 205 ①55.2 23.9 18.3 ③45.9 2.3 ②49.1 1.1 11.4 0.5 35.3 2.0 ― ― ― ― 0.6
Other countries in western Europe 190 ①53.6 5.8 13.5 ②42.7 2.1 32.7 0.4 4.2 0.4 ③35.2 1.7 0 .4 ― ― 0.5 0.5
Other places in Europe 167 ①50.2 5.5 19.8 ②38.5 3.4 ③31.4 0.6 3.2 0.7 25.9 5.8 1 .5 ― ― 0.7 ―
Turkey 23 ①70.7 8.2 20.5 ②65.7 8.6 36.6 4.3 23.0 ― ③50.2 ― 10.5 ― ― ― ―
Other Middle East or Africa 53 ①41.4 5.6 11.5 ②36.9 6.0 18.9 2.3 12.8 2.3 ③19.8 2.3 3.7 ― 10.0 2.3 ―
USA east 150 ②32.0 8.2 19.4 21.7 12.7 ③24.9 5.6 9.0 2.2 18.0 2.7 3.3 1.5 2.6 1.5 ―
USA west 180 ①29.7 5.6 6.0 ③14 .2 ②17.1 9.2 3.4 5.4 1.2 11 .5 1.0 1 .8 1.6 1 .0 1.1 1.8
USA south 44 ②22 .4 16.3 ③21.4 15.8 ①28.8 5 .1 7.9 2.3 ― 14.6 8.4 ― ― 2.8 5.1 ―
Canada 73 ①51.8 4.0 13.2 ②26.5 4.1 5 .3 1.3 8.9 1.0 ③22.1 ― 1 .7 4.0 1.4 ― 4.3
Central/South America or Caribbean 44 ①55.5 12.4 20.5 ②49.9 4.0 20.3 2.8 5.0 ― ③25.7 9.0 2.2 ― 10.1 1.6 ―
Hawaii (Oahu) 507 ①25 .7 9.7 13.8 7 .7 2.7 2 .5 4.1 7.6 0.9 ③14.4 9.8 5.1 4.0 13.5 11.1 0.4
Hawaii (other than Oahu) 121 ①32.0 14.8 ③16.4 10 .7 7.7 4 .9 5.5 5.3 1.5 12 .4 6.5 7.4 8.6 16.2 7.8 0.8
Guam 271 ②18 .0 8.3 12.2 6 .4 4.0 1 .5 3.7 7.1 0.7 13 .5 4.6 7.4 5.5 ①25.8 ③15.6 0.3
Saipan 32 ③29.0 ②42.1 13.1 12 .4 3.2 3 .2 3.2 3.2 ― 16.2 3.2 13.8 7.7 ①57.5 26.6 ―
South Pacific islands or other islands 51 ②26 .9 ③26.4 11.5 1 .4 ― 2 .4 2.4 3.3 ― 6 .3 4.7 5.8 ― ①61.0 17.9 ―
Shanghai 63 ①25 .9 1 .6 6.7 ②17.7 ― 10.0 ― 9.4 1.9 13 .7 1.9 6.5 ― ― ― ―
Beijing 23 ①23.6 8.5 8.5 ①23.6 12.9 18.0 ― 4.4 8.7 4.4 8.7 4.1 4.4 ― ― ―
Other China (exc. Hong Kong / Macau) 73 ①33.2 ― 7.3 ③16.1 1.4 9.0 6.4 5.1 ― ②16.5 ― 7.7 1.3 1.7 ― ―
Hong Kong 158 ①28.5 1 .0 7.0 ③14 .7 6.5 0 .8 0.6 9.3 ― ②20.3 2.3 3.4 ― 0 .8 ― ―
Macau 54 ①27 .9 ― 6.2 ③15 .1 1.7 4 .0 ― 8.9 ― ②15.8 ― 2.3 ― 2.3 ― ―
Taiwan 579 ①33.6 1 .1 2 .3 ③21.4 2.5 15.6 0.6 11.0 0.8 ②21.6 1.3 10.4 1.0 0 .5 ― ―
Korea 340 ①13 .6 1 .0 2 .0 7 .8 1.1 4 .3 0.8 6.0 2.0 9 .7 0.6 ②11.5 1.1 0 .3 ― 0.3
Singapore 200 ①32.4 8.2 7.5 10 .4 13.6 3 .6 ②21.6 3.4 0.5 ③17.1 3.2 8.2 1.0 0 .6 0.5 ―
Phuket 37 11 .1 ①35.2 10.6 6 .0 2.7 ― 6.0 1 .9 2.7 9 .4 ― ③17.1 2.7 9.1 12.6 ―
Thai beaches (other than Phuket) 27 11.3 ②14.8 6.8 4.5 ― ― ― ― ― 4.4 ― ①15.1 ③12.3 7.7 ― ―
Bangkok or other Thai cities 211 ①21 .0 2 .2 5.9 ②13 .2 1.8 1 .4 2.7 1 .5 0.5 11 .1 4.6 ③12.3 10.1 ― 0.5 ―
Bali 86 ①37.4 9.3 2 .6 ③21.3 ― 5 .1 2.3 8.8 1.1 14.2 ― ②35.2 1.1 13.3 8.5 1.4
Indonesian cities 11 ②27.1 ― ― ③21.8 ― ― ― 8.7 ― 16.8 ― ①33.5 8.1 ― ― ―
Malaysia 82 ①29.2 ③14.6 11.5 14 .0 5.2 3 .5 7.5 3.2 ― ②18.7 2.3 11.3 3.8 4.5 5.9 ―
Philippines 77 8 .0 10.2 5 .1 4 .2 1.3 2 .8 1.2 3.5 1.3 6 .3 2.6 ②17.8 0.9 ①25.9 ③11.8 ―
Vietnam 154 ①56.4 8.0 ③33.1 ②38.3 2.2 8.6 0.7 6.0 ― 24.9 3.7 15.5 ― 0 .7 ― ―
Cambodia 53 ②45.8 8.8 19.0 ①54.9 ― 8 .3 ― 10.7 ― ③25.0 ― 24.1 ― ― ― ―
Other places in Asia 64 ①52.4 3.4 9.6 ②39.9 ― 6 .6 1.6 10.8 1.1 ③22.2 ― 10.7 1.1 ― ― ―
Australia 129 ①39.5 ②33.3 ③23.4 22.5 13.4 11.4 22.7 7.1 2.3 18.9 11.2 1 .7 2.3 15.3 6.2 ―
New Zealand or other Oceania 41 ①50.5 12.9 ②37.5 ③31.5 7.7 13.3 9.5 16.6 7.2 15.5 4.9 ― 1.8 4.9 2.3 ―
Used 2,284 ①53.8 11.8 16.3 ②35.2 6.4 19.9 4.7 12.3 1.6 ③28.9 5.8 8.8 1.9 8.7 5.0 0.5
Didn't use 1,694 ①12 .2 2 .6 4 .2 6 .5 3.4 ③8.7 2.9 1 .5 0.7 8 .6 1.0 4.9 2.6 3.5 2.2 0.3
Sample
Outdoor
(fishing,
climbing, etc.)
Riding
(horseback,
rafting, etc.)
Other sportsSafari jungle
tour
Viewing of
theater,
musicals,
concert,
shows, etc.
Sports
viewing
Other event
viewing
Government
operated
gambling
(casinos,
horse racing,
etc.)
Night tour Instruction
Ethnic
cultural
experiences
Trains Car rental Other Nothing
Don't know
or don't
remember
2016 survey total 4,802 2.7 3.4 1.6 1.4 8.2 1.7 1.1 0.9 4.2 0.2 2.1 7.3 4.8 3.7 20.0 10.2
2015 survey total 5,000 2.5 3.3 1.6 1.3 8.4 2.0 0.9 1.2 4.3 0.2 2.6 6.9 5.1 3.8 20.3 8.8
UK 132 3.7 3.5 5.4 1.5 15.2 6.5 3.3 0.9 3.3 ― 0.8 14.8 5.8 3.8 16.4 5.9
France 196 5.0 3.6 3.2 1.0 14.4 2.5 1.1 1.0 3.0 ― 0.6 14.7 5.1 2.9 16.3 5 .1
Germany 150 3.0 4.1 2.2 2.0 10.3 5.1 ― 0.7 2.7 0.5 1.1 20.6 3.6 2.5 11 .1 11.7
Spain 121 1.8 1.8 2.6 ― 17.6 6.4 1.4 1.4 6.5 ― 1.5 17.8 ― 5.3 6 .8 6.7
Italy 205 3.7 1.8 1.5 ― 5.6 2.1 1.0 0.4 2.6 ― 0.4 19.7 1.0 3.1 8 .1 4 .2
Other countries in western Europe 190 7.1 1.2 0.5 ― 13.9 1.0 0.5 ― 2.1 ― 0.8 23.7 2.8 2.5 8 .9 9.5
Other places in Europe 167 1.9 1.3 ― 0.5 13.4 1.5 1.0 ― 6.6 ― 2.9 19.4 1.8 7.3 8 .0 13.6
Turkey 23 5.3 8.2 ― ― 5.3 3.1 ― ― 12.7 ― 9.5 5.3 ― 4.2 9.2 12.7
Other Middle East or Africa 53 1.9 12.7 4.1 9.2 5.6 2.3 2.3 2.3 5.6 ― 6.1 5.1 ― 2.3 9 .2 9.8
USA east 150 3.7 3.6 4.6 0.7 ①33.9 8.0 0.7 1.1 4.2 ― ― 9.3 2.0 3.4 14 .2 5.8
USA west 180 1.7 4.4 2.6 1.7 13.6 6.2 0.6 4.5 5.5 1.1 1.1 3.5 12.6 5.2 17.1 12.3
USA south 44 ― ― 5.1 2.3 8.4 4.5 2.8 ― 2.8 ― ― ― 2.3 2.8 14 .1 9.4
Canada 73 13.1 10.2 1.0 1.0 6.1 4.2 1.0 1.4 5.1 1.4 5.1 12.3 8.0 7.9 12 .8 4 .7
Central/South America or Caribbean 44 6.1 ― ― 2.3 16.2 ― 2.2 ― 9.0 ― 9.5 14.5 4.4 7.9 4 .9 3 .7
Hawaii (Oahu) 507 4.2 5.0 4.0 0.9 3 .0 0.4 0.8 0.1 2.5 0.6 1.3 0 .2 ②14.9 5.4 19.5 7.2
Hawaii (other than Oahu) 121 2.3 4.7 6.1 3.1 5.9 0.8 3.5 0.8 4.1 0.8 2.5 0 .8 ②23.4 4.9 10 .0 10.9
Guam 271 2.8 3.9 1.4 1.0 6.6 0.3 0.7 0.3 3.4 ― 2.1 ― 10.8 6.9 15.4 8.6
Saipan 32 7.0 6.0 5.4 3.1 2 .3 ― ― 3.0 3.2 ― ― ― 3.0 ― 4 .9 10.2
South Pacific islands or other islands 51 3.4 2.4 ― 1.9 ― ― ― ― 3.7 ― 2.4 ― 2.0 2.4 10 .1 6.3
Shanghai 63 ― 2.7 3.1 ― ③14.1 3.1 ― ― 2.8 ― ― 1 .5 ― ― 35.1 13.7
Beijing 23 ― 13.1 4.1 4.1 ③22.2 4.4 13.7 ― 4.4 5.2 ― 4.4 ― ― 27.6 14.1
Other China (exc. Hong Kong / Macau) 73 3.0 2.9 1.4 1.4 6.4 1.4 3.0 ― 4.7 1.6 2.6 6.3 1.4 ― 28.9 13.7
Hong Kong 158 ― 0.6 ― 0.6 2 .0 ― 2.0 3.2 6.2 ― ― 2.5 1.4 4.9 36.8 10.8
Macau 54 ― ― ― ― 8.1 2.2 2.2 5.4 8.2 ― ― 1 .7 ― ― 23.5 18.9
Taiwan 579 0.7 0.7 0.4 0.2 3.4 0.7 0.7 0.3 4.9 ― 2.9 12.5 0.7 2.6 27.4 15.0
Korea 340 0.3 0.6 0.3 ― ③10.1 0.8 0.6 1.7 1.2 0.3 2.1 2 .3 0.7 2.5 39.1 15.0
Singapore 200 0.4 3.1 0.5 11.6 3.6 1.2 1.0 4.1 10.2 0.5 1.7 4.0 0.8 2.1 23.4 8.8
Phuket 37 2.7 ②19.6 2.7 ― 13.5 ― 2.7 ― 1.9 ― ― 2.7 3.2 4.9 28.3 3 .3
Thai beaches (other than Phuket) 27 3.3 ― 2.6 ― ― ― ― ― ― ― ― 4.4 7.9 ― 36.1 4.4
Bangkok or other Thai cities 211 1.6 8.6 ― 0.6 4.0 1.3 0.9 ― 2.0 ― 1.6 3.2 4.8 3.3 34.4 8.1
Bali 86 3.2 10.3 1.4 4.8 14.0 1.1 1.4 ― 0.8 ― 6.6 ― 5.4 0.9 8 .5 8.9
Indonesian cities 11 6.9 ― ― ― 8.7 ― ― ― ― 8.1 8.7 ― 6.9 ― 13.7 24.1
Malaysia 82 2.4 2.1 ― 6.1 ― 2.3 ― 1.1 10.4 ― 0.9 10.1 2.3 3.7 18.9 7.4
Philippines 77 2.2 0.9 5.4 ― 0 .9 1.3 2.2 1.3 5.1 ― ― ― 1.3 2.5 16.9 20.4
Vietnam 154 1.2 2.1 ― 0.6 15.4 ― ― ― 5.0 ― 4.6 1 .3 0.6 2.0 16.8 8.2
Cambodia 53 ― 2.3 ― ― 15.1 ― ― 2.3 7.8 ― 1.8 ― 1.8 3.6 7 .8 14.7
Other places in Asia 64 6.6 5.0 ― 2.8 7.2 ― ― ― 6.9 ― 8.1 3.8 3.1 3.5 19.9 14.6
Australia 129 9.1 12.9 3.9 5.5 4.0 1.5 1.0 1.9 9.0 ― 4.4 14.2 5.7 1.0 9 .1 4 .4
New Zealand or other Oceania 41 20.4 11.2 ― ― 9.1 2.3 2.4 ― 12.4 ― 6.0 11.7 21.0 6.8 1 .8 9.7
Used 2,284 3.7 4.7 2.3 2.3 9.1 1.7 1.2 1.2 6.4 0.2 2.8 6.7 3.0 3.2 13 .1 2 .0
Didn't use 1,694 1.9 2.1 0.9 0.5 8.0 2.2 1.0 0.8 1.8 0.3 1.4 ②10.1 7.8 4.4 39.1 3 .7
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded. † Items with under 10 samples are not indicated in the table.
† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember").
† "Actions as destination" is the total of "that which was incorporated in the package tour," "that which was applied for prior to departure," and "that which was applied for locally"
† In the last survey, the results of "Government operated gambling (casinos, horse racing, etc.)" were indicated as the results of having asked "Gambling."
Package
use
Last
destination
(middle
classification)
Last
destination
(middle
classification)
Package
use
31
■Actions at destination (Total/Multiple answers)
9. Actions at Destination
1) Total
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
32
■That which was incorporated into the package tour (Package tour users who were involved in the consideration of the trip/Multiple answers)
(%)
Sample
City
sightseeing /
Tour to
surrounding
area
Island tourPleasure
cruise
Visit famous
and historic
places
Theme park
Art museums
and historic
museums
Aquariums/
zoos
Shopping
tour
To tour
locations of
filming
Famous
dishes
Dinner
cruise
Beauty
treatments,
spa, massage,
hot springs
GolfingDiving and
snorkeling
Other marine
sports
Skiing and
snowboarding
2016 survey total 2,284 42.4 7.2 10.9 29.3 2.8 15.1 1.9 9.6 0.8 21.0 2.5 1.7 0.5 2.3 0.7 0.1
2015 survey total 2,405 44.4 6.1 11.0 29.4 2.8 16.2 1.2 9.2 0.7 21.4 3.0 1.6 0.4 2.0 0.6 0.2
UK 60 ①54.5 12.7 22.8 ③30.1 10.3 ②36.1 7.1 14.4 3.7 28.1 4.1 ― ― ― ― ―
France 99 ①57.0 12.3 11.6 ②41.5 5.1 ③30.2 1.0 6.2 1.0 26.5 2.3 1.0 2.4 1.2 1.2 ―
Germany 80 ①73.7 4.0 20.7 ②58.2 1.3 ③32.9 1.3 9.6 1.3 31.7 ― ― 1.3 ― 1.3 ―
Spain 67 ①68.8 4.3 13.5 ②52.0 ― ③47.1 ― 6.7 2.6 40.0 1.4 ― ― 1.5 ― ―
Italy 122 ①74.9 27.3 24.3 ②60.6 1.0 43.6 ― 10.5 ― ③47.1 3.4 ― ― ― ― 1.0
Other countries in western Europe 110 ①84.1 6.5 16.8 ②69.7 2.0 40.3 ― 6.5 0.7 ③50.5 2.0 ― ― ― ― ―
Other places in Europe 85 ①84.8 7.1 28.9 ②59.5 5.5 38.1 ― 6.3 ― ③40.2 7.4 ― ― ― ― ―
Turkey 17 ①94.0 5.9 17.3 ②88.3 12.1 ③51.6 ― 32.4 ― 51.2 ― 7.4 ― ― ― ―
Other Middle East or Africa 31 ①60.3 9.4 6.3 ②38.4 6.9 11.8 ― 19.5 ― ③21.8 ― 4.0 ― 4.0 4.0 ―
USA east 59 ①40.2 10.7 ③24.9 ②30.3 6.7 19.2 8.8 8.3 2.1 13 .7 ― 1.7 3.7 2.0 2.0 ―
USA west 65 ①29 .0 4.9 4 .9 ②18 .2 1.5 6 .0 1.9 7.5 1.9 ③8.8 ― ― ― 1.1 ― ―
USA south 17 ②33.9 22.2 ①37.0 ③28.2 7.4 7.4 13.4 ― ― 7.4 14.8 ― ― ― ― ―
Canada 33 ①63.5 3.8 ③21.1 ②40.8 3.0 ― ― 13.8 ― 20.5 ― ― ― ― ― ―
Central/South America or Caribbean 26 ①66.8 17.2 31.7 ②62.0 ― 17.2 4.8 4.7 ― ③32.5 4.8 ― ― 7.8 ― ―
Hawaii (Oahu) 284 ①18 .6 5.2 ②7.3 ③5 .9 1.6 0 .8 2.6 5.1 ― 4 .3 4.4 0.8 ― 1.9 ― 0.3
Hawaii (other than Oahu) 67 ①21 .3 ②9.9 6.2 4 .5 6.0 3 .3 5.6 ③9.6 2.7 3 .0 4.7 3.0 1.5 7.3 3.0 1.5
Guam 166 ①9.9 5.5 5 .1 4 .2 3.0 1 .2 1.6 ③5.8 0.6 3 .5 1.6 2.0 1.0 ②7.2 3.4 ―
Saipan 23 ― ③4.0 ― 3.1 ― ― ― ― ― ③4.0 ― ― ― ①6.3 ― ―
South Pacific islands or other islands 39 ②18 .8 ③18.2 10.7 ― ― ― 3.2 1 .8 ― 2 .6 3.1 3.2 ― ①30.3 12.8 ―
Shanghai 17 ①52.5 5.7 10.2 ②26.8 ― 17.9 ― 21.2 ― ③23.9 ― ― ― ― ― ―
Other China (exc. Hong Kong / Macau) 20 ①83.0 ― 9.8 ②41.1 5.0 23.7 12.5 18.7 ― ③35.8 ― ― ― ― ― ―
Hong Kong 62 ①40.5 1 .3 3 .2 ②26.8 3.9 ― ― 14.5 ― ③24.6 1.3 ― ― ― ― ―
Macau 17 ①27.4 ― ― ③22.0 ― ― ― 15.8 ― ①27.4 ― ― ― ― ― ―
Taiwan 264 ①46.7 1 .5 2 .6 ②32.8 2.5 23.5 0.3 21.7 1.0 ③30.8 0.4 3.5 ― 0.6 ― ―
Korea 134 ①20 .5 1 .7 3 .8 ②11 .2 0.5 3 .6 ― ③10.2 3.7 7 .3 ― 0.7 1.4 0.7 ― ―
Singapore 96 ①33 .9 8.8 4 .3 7 .5 7.1 2 .2 ③10.0 4 .0 1.0 ②10 .8 2.2 1.0 1.0 ― ― ―
Phuket 10 7.1 7.1 7.1 ― ― ― ― 7.1 ― ①9.9 ― ― ①9.9 ― ①9.9 ―
Bangkok or other Thai cities 52 ①28 .9 4.6 6.8 ②18 .8 1.9 ― ― 2 .9 ― 7 .5 10.4 4.3 ― ― ― ―
Bali 49 ①24 .9 7.0 2 .5 ②10 .1 ― ― ― 6.5 ― ③9 .6 ― 7.9 ― 2.0 ― ―
Malaysia 33 ①33 .4 14.9 15.6 ②23 .9 5.0 2 .8 5.8 5.2 ― ③17.0 2.8 5.9 ― 2.4 ― ―
Philippines 27 ②3.6 ②3.6 ― ②3.6 ― ― ― ― ― ②3.6 ― ― ― ①12.5 ― ―
Vietnam 88 ①66.6 8.8 ③35.2 ②49.6 2.5 10 .0 ― 9.5 ― 31.0 3.4 3.9 ― ― ― ―
Cambodia 31 ②57.7 11.0 11.8 ①78.7 ― 6 .3 ― 18.3 ― ③34.9 ― 13.4 ― ― ― ―
Other places in Asia 28 ①85.1 7.9 12.3 ②83.4 ― 15.0 ― 20.3 ― ③43.0 ― 3.5 ― ― ― ―
Australia 64 ①35 .6 ②24.8 18.6 ③19 .7 7.7 6 .8 11.9 8.9 ― 16.8 13.8 1.9 1.9 10.9 1.9 ―
New Zealand or other Oceania 22 ①68.3 14.3 ③35.5 ②50.0 10.1 11.2 5.7 16.9 ― 21.2 ― ― ― ― ― ―
Sample
Outdoor
(fishing,
climbing, etc.)
Riding
(horseback,
rafting, etc.)
Other sportsSafari jungle
tour
Viewing of
theater,
musicals,
concert,
shows, etc.
Sports
viewing
Other event
viewing
Government
operated
gambling
(casinos,
horse racing,
etc.)
Night tour Instruction
Ethnic
cultural
experiences
Trains Car rental Other Nothing
Don't know
or don't
remember
Free
activity at
destination
beyond
roundtrip
air ticket,
hotel
accommodations,
and local
transportation
2016 survey total 2,284 2.1 1.7 1.1 1.1 3.7 0.6 0.5 0.5 3.6 0.1 2.1 4.5 0.2 0.6 1.8 0.7 44.6
2015 survey total 2,405 1.6 1.6 0.9 1.2 4.7 0.6 0.7 0.7 3.2 0.1 3.3 3.1 0.3 1.0 1.9 0.6 42.1
UK 60 3.0 2.0 3.4 1.7 2.0 1.7 1.7 ― 3.7 ― ― 4.9 ― ― ― 1.2 18 .0
France 99 7.8 2.5 3.9 1.0 3.5 2.2 ― ― ― ― ― 8.2 ― ― 1.2 1.2 25 .6
Germany 80 2.8 2.8 1.3 2.5 5.3 2.5 ― 1.3 3.5 ― 1.2 9.9 ― ― ― 2.4 11 .7
Spain 67 1.5 ― ― ― 13.5 1.4 ― 1.4 8.0 ― 1.2 6.8 ― ― ― ― 20 .9
Italy 122 5.2 ― ― ― 4.2 ― ― ― 1.6 ― 0.6 4.9 ― ― ― ― 17 .2
Other countries in western Europe 110 9.4 0.9 0.9 ― 6.8 ― ― ― 3.6 ― 1.4 16.4 ― ― ― 2.0 8 .6
Other places in Europe 85 ― ― ― 1.1 7.2 ― 0.9 ― 7.8 ― 3.7 18.1 ― 2.6 ― ― 11 .7
Turkey 17 7.4 ― ― ― 7.4 ― ― ― 11.8 ― 13.3 7.4 ― ― ― ― ―
Other Middle East or Africa 31 ― 7.9 3.1 5.5 3.9 ― ― ― 4.0 ― 3.2 3.9 ― ― ― ― 23 .3
USA east 59 4.1 1.7 5.4 1.7 7.5 3.4 ― 1.6 5.8 ― ― 4.1 ― ― 2.1 ― 38 .4
USA west 65 ― 1.5 2.6 ― 3.0 2.6 ― 1.5 1.5 1.5 1.5 1.5 ― 3.0 2.6 ― 61.3
USA south 17 ― ― 13.4 6.0 7.4 6.0 7.4 ― ― ― ― ― ― ― ― ― 45.2
Canada 33 9.1 8.4 ― ― 3.1 ― ― 3.1 8.4 3.1 6.0 8.4 ― 3.1 ― ― 36 .5
Central/South America or Caribbean 26 4.8 ― ― ― 16.2 ― ― ― 11.4 ― 12.3 11.3 ― ― ― ― 10.4
Hawaii (Oahu) 284 1.0 0.8 2.4 0.4 ― 0.4 0.4 ― 1.1 ― 1.0 0.4 0.4 0.8 2.1 1.0 66.9
Hawaii (other than Oahu) 67 3.0 4.2 4.5 1.5 4.5 1.5 1.5 1.5 3.3 1.5 1.5 1.5 1.5 ― 3.3 ― 62.1
Guam 166 ― 2.6 ― 1.2 1.2 ― ― 0.6 1.2 ― 0.9 ― ― 0.7 4.0 ― 68.8
Saipan 23 ― ― ― ― ― ― ― ― ②4.4 ― ― ― ― ― 4.4 ― 80.9
South Pacific islands or other islands 39 1.8 ― ― ― ― ― ― ― ― ― 3.1 ― ― ― 14.0 ― 37 .4
Shanghai 17 ― ― 5.8 ― 5.5 5.8 ― ― 10.2 ― ― ― ― ― ― 9.9 19.2
Other China (exc. Hong Kong / Macau) 20 11.2 ― 5.0 ― 12.5 ― ― ― 11.2 ― 9.5 6.2 ― ― 6.1 ― 6.2
Hong Kong 62 ― ― ― ― 1.5 ― 3.1 3.2 4.7 ― ― ― ― 1.6 3.9 2.8 46.9
Macau 17 ― ― ― ― ― ― ― ― ― ― ― ― ― ― 7.1 5.8 53.8
Taiwan 264 0.7 0.3 ― ― 2.1 ― 0.4 0.3 5.9 ― 2.8 11.1 ― 0.8 2.0 0.4 43.7
Korea 134 0.7 0.7 ― ― 1.4 0.6 ― 0.5 0.7 ― 0.9 ― ― ― 0.9 0.7 69.4
Singapore 96 ― 1.0 1.0 8.6 1.3 1.0 ― 2.2 7.9 ― 0.8 1.3 ― ― 1.3 ― 61.5
Phuket 10 ①9.9 ― ― ― ― ― ― ― ― ― ― ― ― ― ― ― 73.1
Bangkok or other Thai cities 52 ― ③10.8 ― ― ― ― 3.8 ― ― ― 2.4 ― ― ― 2.4 ― 62.8
Bali 49 ― 7.1 ― 4.0 ― ― ― ― ― ― 2.5 ― ― ― 5.9 2.5 59.7
Malaysia 33 ― 3.0 ― 2.8 ― ― ― 2.8 9.6 ― ― 6.1 ― ― ― ― 49.1
Philippines 27 ― ― ― ― ― ― ― ― ― ― ― ― ― ― 11.8 2.7 69.3
Vietnam 88 ― 2.2 ― ― 17.9 ― ― ― 7.3 ― 4.7 ― 1.1 1.1 0.9 0.9 28 .8
Cambodia 31 ― ― ― ― 21.9 ― ― ― 5.5 ― 3.1 ― 3.1 3.1 ― 3.1 15 .0
Other places in Asia 28 11.5 ― ― 6.4 7.0 ― ― ― 11.4 ― 18.6 4.3 ― ― ― ― 6.9
Australia 64 6.0 4.6 3.8 5.7 ― 1.6 1.9 ― 5.7 ― 1.9 9.3 1.9 ― 2.6 ― 39.7
New Zealand or other Oceania 22 14.6 3.3 ― ― 5.7 ― ― ― 4.5 ― 5.5 ― ― ― ― ― 31.7
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded. † Items with under 10 samples are not indicated in the table.
† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing," "Don't know or don't remember,"
"Free activity at destination beyond roundtrip air ticket, hotel accommodations, and local transportation")
† In the last survey, the results of "Government operated gambling (casinos, horse racing, etc.)" were indicated as the results of having asked "Gambling."
Last
destination
(middle
classification)
Last
destination
(middle
classification)
9. Actions at Destination
2) What was Included in Package Tours (package tour users)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
(%)
Sample
City
sightseeing /
Tour to
surrounding
area
Island tourPleasure
cruise
Visit famous
and historic
places
Theme park
Art museums
and historic
museums
Aquariums/
zoos
Shopping
tour
To tour
locations of
filming
Famous
dishes
Dinner
cruise
Beauty
treatments,
spa, massage,
hot springs
GolfingDiving and
snorkeling
Other marine
sports
Skiing and
snowboarding
2016 survey total 4,802 13.1 3.2 3.9 5.7 2.2 3.1 1.2 1.8 0.4 4.8 1.6 2.7 1.2 3.6 1.8 0.1
2015 survey total 5,000 14.1 3.3 3.6 5.2 1.9 3.4 1.1 1.8 0.4 5.1 1.7 2.8 1.1 3.2 1.8 0.1
UK 132 ①21.1 3.2 3.3 ②14.1 6.2 ③8.2 4.1 3.5 2.3 5.9 6.2 ― 1.5 0.9 ― ―
France 196 ①15.8 3.0 4.8 ②12.6 5.1 ③12.1 1.4 3.3 0.5 7.9 2.6 ― ― 1.2 ― ―
Germany 150 ①13.6 2.3 3.5 ③9.8 3.8 7.2 ― 2.6 1.3 5.1 0.7 ― 0.7 ― ― ―
Spain 121 ①21.1 2.4 2.6 ③13.5 2.9 ②15.0 ― 2.8 ― 5.9 ― ― ― 1.0 ― ―
Italy 205 ①20.8 7.4 4.5 9.7 1.7 ②17.2 ― 4.2 ― 5.3 ― ― ― ― ― ―
Other countries in western Europe 190 ③7.3 1.0 2.2 5.8 0.9 2.7 ― ― ― 3.9 0.5 ― ― ― ― 0.5
Other places in Europe 167 ①10.8 2.4 4.9 ②9.2 ― 6.0 0.6 ― 0.7 4.2 2.0 ― ― ― ― ―
Turkey 23 ②11.4 4.1 ③8.2 ― ― ― ― ― ― ①13.8 ― 5.3 ― ― ― ―
Other Middle East or Africa 53 ①13.7 ― ③7.8 ②10.9 ― 5.9 2.3 2.3 ― 4.1 2.3 ― ― 4.0 ― ―
USA east 150 ②15.0 3.1 7.7 ③8.3 5.9 6.8 2.1 3.7 2.2 5.6 2.0 1.3 ― 1.5 ― ―
USA west 180 ①17.1 2.2 2.2 6.1 ②12.5 2.2 1.9 3.0 1.2 4.3 1.0 1.1 0.6 0.6 0.6 0.6
USA south 44 ③5.6 5.1 2.8 2.8 ①21.4 ― ― 2.3 ― ②6.7 2.8 ― ― 2.8 2.8 ―
Canada 73 ①22.1 1.3 2.7 ③6.8 2.7 3.0 1.3 2.7 1.0 5.7 ― 1.7 ― 1.4 ― 1.7
Central/South America or Caribbean 44 ①14.5 ― ― 2.8 1.8 ― ― ― ― 2.2 4.0 ― ― ― ― ―
Hawaii (Oahu) 507 ①15.1 6.2 9.1 3.0 1.1 1.6 1.4 2.5 0.3 6.0 5.8 3.7 2.5 ③9.3 5.9 0.1
Hawaii (other than Oahu) 121 ①19.3 7.8 11.4 7.6 3.1 1.4 2.5 1.6 0.8 5.8 1.8 4.5 4.4 ③11.8 4.5 0.8
Guam 271 ②12.8 3.4 6.9 4.9 1.5 0.3 1.9 2.9 0.4 6.0 2.2 4.3 3.0 ①18.8 ③9.5 0.3
Saipan 32 ③17.1 ②24.0 3.8 8.6 ― 3.2 3.2 3.2 ― 7.0 3.2 3.9 7.7 ①33.1 9.3 ―
South Pacific islands or other islands 51 ②14.4 ③9.6 5.7 1.4 ― ― ― ― ― ― 2.4 ― ― ①26.4 4.8 ―
Shanghai 63 ①12.9 1.6 1.9 7.1 ― 3.4 ― 5.1 ― ③9.0 ― 1.6 ― ― ― ―
Beijing 23 ①13.9 ― 4.1 8.5 4.4 8.5 ― 4.4 ― ― 4.4 ― ― ― ― ―
Other China (exc. Hong Kong / Macau) 73 ①4.3 ― ― 2.4 ― ― 1.7 ― ― 2.6 ― ②3.0 ― ― ― ―
Hong Kong 158 ①10.5 ― 2.9 2.9 3.5 ― ― 1.6 ― ②7.8 0.6 ― ― ― ― ―
Macau 54 ①11.6 ― 1.7 ②6.3 1.7 ― ― 1.7 ― 5.5 ― ― ― ― ― ―
Taiwan 579 ①14.3 0.3 0.6 ②5.1 0.7 2.5 0.3 1.0 0.2 ③4.8 0.6 3.9 0.4 0.1 ― ―
Korea 340 ②6.0 0.4 0.3 2.3 0.2 0.7 0.4 2.2 0.2 ③3.9 0.6 3.5 1.1 ― ― ―
Singapore 200 ①15.1 3.9 4.3 3.9 ③8.4 1.1 ②10.4 0.5 ― 6.8 2.2 2.7 0.5 ― ― ―
Phuket 37 2 .6 ①20.9 8.7 ― ― ― 2.7 ― 2.7 ― ― ③11.1 ― 3.2 6.0 ―
Thai beaches (other than Phuket) 27 4.4 3.6 3.3 4.5 ― ― ― ― ― 4.4 ― ②8.0 ①12.3 ③7.7 ― ―
Bangkok or other Thai cities 211 ①10.7 0.6 1.9 ③6.2 0.4 0.5 0.5 0.8 0.5 2.1 0.3 2.5 ②7.0 ― 0.5 ―
Bali 86 ②13.2 3.3 ― ③12.0 ― 2.2 1.1 2.5 ― 6.2 ― ①19.8 ― 10.0 6.2 ―
Indonesian cities 11 ①19.0 ― ― ②10.9 ― ― ― ― ― ― ― ― ― ― ― ―
Malaysia 82 ①14.6 ②6.5 4.2 1.5 2.1 ― ― 1.2 ― 3.8 ― ③4.7 3.8 ― 1.5 ―
Philippines 77 4 .2 ③5.2 2.9 1.6 ― ― ― 0.9 1.3 ― 1.3 2.6 0.9 ①16.1 ②6.1 ―
Vietnam 154 ①14.1 1.1 ②8.7 ③6.2 0.8 2.6 ― 1.4 ― 3.2 0.5 4.5 ― ― ― ―
Cambodia 53 ②4.2 ― 1.9 ①10.1 ― ― ― 2.3 ― 2.3 ― ③4.1 ― ― ― ―
Other places in Asia 64 ①7.2 ― 1.6 1.9 ― ― ― 1.9 1.1 ③3.5 ― ③3.5 ― ― ― ―
Australia 129 ②19.2 ①19.7 8.2 ③12.4 2.6 2.8 5.0 1.9 ― 3.3 5.9 ― 0.8 6.5 2.6 ―
New Zealand or other Oceania 41 ②16.8 2.3 ①17.7 7.1 ― 2.4 ― 3.0 2.2 2.3 3.0 ― ― 4.9 ― ―
Used 2,284 ①16.2 4.2 4.9 ②7.1 2.6 3.5 1.7 2.4 0.4 ③5.7 2.7 3.4 0.9 5.2 2.6 0.2
Didn't use 1,694 ①7.5 1.4 2.1 3.2 2.1 2.7 0.7 0.8 0.5 3.5 0.5 1.5 1.4 2.2 1.2 ―
Sample
Outdoor
(fishing,
climbing, etc.)
Riding
(horseback,
rafting, etc.)
Other sportsSafari jungle
tour
Viewing of
theater,
musicals,
concert,
shows, etc.
Sports
viewing
Other event
viewing
Government
operated
gambling
(casinos,
horse racing,
etc.)
Night tour Instruction
Ethnic
cultural
experiences
Trains Car rental Other Nothing
Don't know
or don't
remember
2016 survey total 4,802 1.3 1.5 0.8 0.7 4.1 1.1 0.5 0.3 1.8 0.1 0.8 2.9 3.3 2.1 52.5 6.3
2015 survey total 5,000 1.2 1.5 0.7 0.6 4.0 1.2 0.3 0.4 1.8 0.1 0.5 2.9 3.4 2.3 52.0 5.8
UK 132 1.7 2.6 2.4 1.5 7.8 5.0 2.6 0.9 2.6 ― 0.8 5.2 5.8 2.4 39 .2 3.0
France 196 0.9 1.9 1.7 0.5 6.7 0.5 1.1 0.6 1.6 ― 0.6 8.5 4.1 1.0 43 .3 4.8
Germany 150 1.3 1.5 0.8 1.3 4.6 2.9 ― ― 1.3 ― ― ②11.0 3.1 1.8 47.8 7.9
Spain 121 ― 1.0 2.0 ― 10.1 2.9 ― 0.6 3.1 ― ― 7.4 ― 5.3 40 .7 8.0
Italy 205 ― 1.8 0.6 ― 2.7 1.4 0.5 0.4 0.6 ― 0.4 ③11.4 1.0 2.7 47.6 2.4
Other countries in western Europe 190 2.2 0.6 ― ― ②8.6 1.0 0.5 ― 0.4 ― ― ①11.1 2.1 1.5 57.9 4.7
Other places in Europe 167 1.9 0.6 ― ― ③7.9 0.7 0.6 ― 2.4 ― 1.0 7.1 1.8 3.8 57.8 4.7
Turkey 23 ― 4.3 ― ― ― 3.1 ― ― 4.3 ― ― ― ― 4.2 53.8 8.5
Other Middle East or Africa 53 1.9 4.1 4.1 1.9 ― 2.3 2.3 2.3 1.5 ― 4.2 1.5 ― 2.3 54.0 4.7
USA east 150 0.7 2.1 3.3 0.7 ①16.8 4.5 ― 0.5 2.0 ― ― 5.9 0.7 2.8 42 .4 5.7
USA west 180 1.1 2.7 0.6 1.1 8.8 4.7 0.6 1.6 3.7 0.6 1.1 1.0 ③9.0 2.4 45 .6 5.3
USA south 44 ― ― ― 2.3 ③5.6 2.2 ― ― 2.8 ― ― ― 2.3 ― 37 .7 12.4
Canada 73 ②7.8 5.8 ― ― 3.4 2.5 ― ― 2.7 ― 1.0 6.1 6.6 6.5 46 .2 4.5
Central/South America or Caribbean 44 1.6 ― ― 2.3 ③4.4 ― 2.2 ― 2.3 ― ― ②5.1 ③4.4 5.1 59.2 1.6
Hawaii (Oahu) 507 3.5 3.6 3.0 0.7 1.5 0.2 0.4 ― 1.1 0.2 0.2 ― ②11.4 2.8 38 .6 5.0
Hawaii (other than Oahu) 121 1.6 3.3 4.5 2.5 2.5 0.8 2.7 0.8 2.3 0.8 1.7 0.8 ②17.1 3.5 28 .2 8.9
Guam 271 2.0 1.3 1.0 0.3 3.8 0.3 0.5 ― 2.3 ― 0.9 ― 6.2 3.7 38 .1 7.1
Saipan 32 7.0 ― ― ― ― ― ― ― ― ― ― ― ― ― 45 .0 3.2
South Pacific islands or other islands 51 2.0 2.4 ― ― ― ― ― ― 1.8 ― ― ― 2.0 ― 50.5 4.8
Shanghai 63 ― 1.1 1.5 ― ②11.1 1.5 ― ― ― ― ― 1.5 ― ― 60.9 3.5
Beijing 23 ― ③8.7 4.1 ― ②13.7 ― 8.4 ― ― ― ― 4.4 ― ― 56.4 8.5
Other China (exc. Hong Kong / Macau) 73 ― 1.3 ― 1.4 1.7 1.4 1.4 ― ― ― ― ③2.9 1.4 ― 78.1 3.6
Hong Kong 158 ― 0.6 ― 0.6 1.4 ― ― 1.3 ③3.9 ― ― ― 0.8 3.5 65.2 4.5
Macau 54 ― ― ― ― ③5.8 2.2 2.2 1.8 5.1 ― ― ― ― ― 54.7 10.9
Taiwan 579 0.3 0.2 0.2 0.2 1.0 0.4 0.4 0.2 1.0 ― 1.5 2.6 ― 1.2 64.7 6.6
Korea 340 0.3 ― 0.3 ― ①7.0 ― 0.4 0.6 0.6 0.3 1.4 0.6 ― 1.0 66.1 7.9
Singapore 200 0.4 0.5 0.5 5.9 2.0 0.4 1.0 0.6 6.1 ― 0.5 1.1 ― 1.0 52.5 6.5
Phuket 37 ― 7.8 2.7 ― ②11.6 ― ― ― 1.9 ― ― ― 3.2 2.5 54.8 3.3
Thai beaches (other than Phuket) 27 3.3 ― ― ― ― ― ― ― ― ― ― 4.4 4.4 ― 60.5 ―
Bangkok or other Thai cities 211 0.6 3.0 ― 0.6 1.3 ― ― ― 1.4 ― ― 0.5 1.0 2.3 65.2 6.1
Bali 86 ― 3.9 ― 2.5 2.3 ― ― ― 0.8 ― 2.3 ― 3.4 0.9 36 .7 11.7
Indonesian cities 11 ― ― ― ― ③8.7 ― ― ― ― ― ③8.7 ― ― ― 72.3 ―
Malaysia 82 1.2 1.2 ― 3.8 ― 2.3 ― ― ③4.7 ― ― 1.1 1.2 2.2 54.7 4.5
Philippines 77 ― ― 1.3 ― ― ― ― ― 1.2 ― ― ― ― 1.3 56.3 7.5
Vietnam 154 ― ― ― ― 1.9 ― ― ― 0.8 ― 2.7 0.6 ― ― 66.2 5.8
Cambodia 53 ― ― ― ― ③4.1 ― ― ― 2.3 ― ― ― ― 1.8 63.4 14.2
Other places in Asia 64 ― ― ― ― ― ― ― ― ― ― ― ②3.8 1.5 ― 70.5 11.2
Australia 129 3.7 3.8 2.2 1.3 3.4 0.8 ― 1.0 4.1 ― 1.6 5.6 4.2 ― 30 .9 6.8
New Zealand or other Oceania 41 6.0 1.8 ― ― ― ― ― ― 5.3 ― 3.0 9.3 ③14.9 4.9 33 .1 9.1
Used 2,284 1.6 2.0 1.3 1.2 4.0 1.0 0.4 0.4 2.4 0.1 0.7 1.4 2.0 1.9 48.8 5.3
Didn't use 1,694 1.0 0.9 0.5 0.1 4.6 1.4 0.6 0.3 1.0 0.1 0.6 ③5.4 ②5.7 2.4 59.5 4.2
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded. † Items with under 10 samples are not indicated in the table.
† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember").
† In the last survey, the results of "Government operated gambling (casinos, horse racing, etc.)" were indicated as the results of having asked "Gambling."
Package
use
Last
destination
(middle
classification)
Last
destination
(middle
classification)
Package
use
33
■What was booked prior to departure (Total/Multiple answers)
9. Actions at Destination
3) What was Booked Prior to Departure (Total)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
34
■What was booked at destinations (Total/Multiple answers)
(%)
Sample
City
sightseeing /
Tour to
surrounding
area
Island tourPleasure
cruise
Visit famous
and historic
places
Theme park
Art museums
and historic
museums
Aquariums/
zoos
Shopping
tour
To tour
locations of
filming
Famous
dishes
Dinner
cruise
Beauty
treatments,
spa, massage,
hot springs
GolfingDiving and
snorkeling
Other marine
sports
Skiing and
snowboarding
2016 survey total 4,802 6.8 2.2 2.6 3.2 1.7 4.7 1.9 1.5 0.5 6.1 1.1 4.4 1.2 2.2 1.8 0.2
2015 survey total 5,000 7.0 2.1 2.5 4.0 1.5 4.5 1.5 1.2 0.5 5.6 1.1 5.8 0.7 2.4 1.3 ―
UK 132 ②13.7 5.0 2.6 6.5 6.4 ①19.2 4.5 3.7 1.7 6.2 1.7 1.5 0.8 2.3 ― ―
France 196 ②10.8 3.2 4.2 7.7 1.6 ①17.6 2.1 2.1 1.5 ③8.4 1.5 1.5 0.5 0.5 ― ―
Germany 150 ③4.9 1.5 2.3 4.7 2.4 ①12.7 3.3 0.7 0.7 2.9 ― 1.3 0.5 1.1 ― 0.5
Spain 121 7.9 2.8 2.6 ②9.1 1.6 ①11.7 2.6 2.2 1.6 4.7 ― ― ― ― ― ―
Italy 205 ③7.2 2.6 2.6 5.1 0.6 ①13.9 1.1 1.0 0.5 6.2 ― ― ― ― ― ―
Other countries in western Europe 190 4.2 1.7 2.1 2.6 ― ②7.8 0.4 0.5 ― ③4.5 ― 0.4 ― ― 0.5 ―
Other places in Europe 167 3.5 1.3 1.9 ③4.5 0.6 ①6.6 ― ― ― 2.9 ― 1.5 ― ― 0.7 ―
Turkey 23 3.1 4.1 ― 3.1 ― ― ③4.3 ― ― ― ― ②5.3 ― ― ― ―
Other Middle East or Africa 53 3.2 2.3 1.8 ①10.6 1.9 ②7.9 ― 1.4 2.3 2.8 2.3 1.4 ― 3.7 ― ―
USA east 150 ③11.2 3.5 5.3 4.6 6.3 ②14.0 2.8 3.6 ― 8.5 0.7 1.9 ― 1.1 0.7 ―
USA west 180 ①8.0 2.9 3.3 3.3 5.4 ②6.0 2.0 1.5 0.6 5.4 0.6 1.2 1.6 0.6 1.1 1.8
USA south 44 ②9.5 2.8 4.6 5.0 ①11.8 5.1 5.1 ― ― ③6.7 ― ― ― ― 2.3 ―
Canada 73 ①10.4 1.0 1.0 2.7 1.4 2.3 ― ― ― ②8.8 ― ― 4.0 1.4 ― 2.7
Central/South America or Caribbean 44 ②11.2 2.2 1.8 ③10.5 2.2 ①13.0 ― 2.2 ― 4.3 2.2 2.2 ― 5.5 1.6 ―
Hawaii (Oahu) 507 ②7.5 2.1 3.9 2.2 0.7 1.1 1.8 4.0 0.5 ①8.1 3.4 1.5 2.7 4.8 ③6.2 0.1
Hawaii (other than Oahu) 121 ①8.3 3.7 5.8 2.0 3.8 2.5 0.8 ― ― ③6.7 3.9 2.7 6.0 ③6.7 3.3 ―
Guam 271 4.1 3.0 3.4 0.9 1.0 0.4 1.5 2.6 0.4 ①7.9 2.3 2.7 2.6 ②7.4 ③6.6 ―
Saipan 32 15.1 ②22.9 9.3 6.9 3.2 ― ― 3.2 ― 6.3 ― 13.8 3.8 ①27.6 ③17.2 ―
South Pacific islands or other islands 51 3.9 ②8.2 ― ― ― 2.4 ― 1.9 ― 4.3 2.4 3.4 ― ①21.4 ③4.8 ―
Shanghai 63 ①11.4 ― 3.5 ②8.7 ― 3.1 ― 1.6 1.9 3.2 1.9 4.9 ― ― ― ―
Beijing 23 ②14.1 ― 8.5 8.5 ③8.7 8.3 ― 4.4 ― 4.4 4.4 4.1 4.4 ― ― ―
Other China (exc. Hong Kong / Macau) 73 ①10.8 ― 4.6 4.0 1.4 2.6 1.4 ― ― ③5.6 ― ②6.4 1.3 1.7 ― ―
Hong Kong 158 ②7.6 0.5 ③3.4 2.8 2.5 0.8 0.6 2.8 ― ①7.8 1.2 ③3.4 ― 0.8 ― ―
Macau 54 ①11.3 ― ②6.2 4.1 1.7 4.0 ― 2.2 ― 1.7 ― 2.3 ― 2.3 ― ―
Taiwan 579 3.8 0.5 0.7 3.0 1.1 3.4 0.3 1.2 0.2 ③5.7 0.5 ①7.4 0.8 0.3 ― ―
Korea 340 ③3.2 ― 0.2 1.5 0.6 2.5 0.4 0.3 0.3 ②4.7 0.3 ①8.3 0.9 ― ― 0.3
Singapore 200 ②8.9 1.6 1.6 3.9 3.2 2.0 ①10.9 1.0 ― ③6.8 0.5 5.5 ― 0.6 0.5 ―
Phuket 37 ③9.2 ①17.6 ― 6.0 2.7 ― 3.2 ― ― 6.7 ― 8.4 2.7 5.8 6.6 ―
Thai beaches (other than Phuket) 27 ③6.9 ①11.2 3.5 ― ― ― ― ― ― ― ― ②7.1 ― 3.3 ― ―
Bangkok or other Thai cities 211 ③6.1 1.4 2.6 2.9 0.9 1.0 2.2 ― ― ②7.7 1.7 ①10.9 5.3 ― 0.5 ―
Bali 86 ②12.5 4.2 1.2 7.6 ― 3.9 1.2 2.6 1.1 7.4 ― ①17.7 1.1 2.1 3.7 1.4
Indonesian cities 11 8.1 ― ― ②10.9 ― ― ― ③8.7 ― ③8.7 ― ①25.4 8.1 ― ― ―
Malaysia 82 ③5.6 3.7 2.6 3.0 1.1 2.3 5.2 ― ― ①9.2 1.2 4.2 ― 3.5 4.4 ―
Philippines 77 3.8 6.0 2.2 2.9 1.3 2.8 1.2 2.5 ― 5.0 1.3 ①15.1 ― ②8.8 ③7.0 ―
Vietnam 154 ①11.9 1.9 ③7.1 6.0 ― 1.1 0.7 ― ― 5.7 1.3 ②10.7 ― 0.7 ― ―
Cambodia 53 ③11.7 2.3 ②12.0 11.0 ― 4.6 ― ― ― 4.5 ― ①12.1 ― ― ― ―
Other places in Asia 64 ②8.1 ― 2.6 1.6 ― ― 1.6 ― ― ― ― ①9.2 1.1 ― ― ―
Australia 129 ③12.4 5.2 8.8 2.8 10.8 6.1 ①14.5 2.3 2.3 ②12.6 1.0 0.7 0.6 6.6 3.6 ―
New Zealand or other Oceania 41 ②10.0 3.0 ①11.0 3.0 2.3 4.9 6.5 4.6 4.9 4.1 1.9 ― 1.8 ― 2.3 ―
Sample
Outdoor
(fishing,
climbing, etc.)
Riding
(horseback,
rafting, etc.)
Other sportsSafari jungle
tour
Viewing of
theater,
musicals,
concert,
shows, etc.
Sports
viewing
Other event
viewing
Government
operated
gambling
(casinos,
horse racing,
etc.)
Night tour Instruction
Ethnic
cultural
experiences
Trains Car rental Other Nothing
Don't know
or don't
remember
2016 survey total 4,802 0.9 1.6 0.6 0.4 3.3 0.6 0.4 0.5 1.3 0.1 0.6 3.2 1.7 1.6 57.8 6.0
2015 survey total 5,000 0.8 1.3 0.7 0.4 3.4 0.9 0.3 0.6 1.4 0.1 0.7 3.3 1.9 1.3 57.9 5.3
UK 132 1.5 0.9 1.5 ― 9.1 1.3 ― ― 0.9 ― ― ③9.8 0.8 1.4 45 .2 4.3
France 196 1.2 1.8 1.1 0.5 5.9 0.9 ― 0.4 2.0 ― ― 4.7 1.0 1.9 53.6 3.9
Germany 150 0.8 2.0 0.7 ― 3.4 0.8 ― 0.7 ― 0.5 0.5 ②6.6 1.3 0.6 65.8 5.9
Spain 121 1.8 1.8 0.6 ― 2.6 2.8 1.4 ― 0.6 ― 0.8 ③8.1 ― ― 59.9 8.4
Italy 205 0.6 0.6 0.9 ― 1.4 0.7 0.5 ― 1.1 ― ― ②8.2 ― 1.1 62.8 4.5
Other countries in western Europe 190 0.6 ― ― ― 2.1 ― ― ― ― ― ― ①8.8 0.6 1.0 70.1 3.1
Other places in Europe 167 1.2 0.7 ― ― 3.9 0.7 ― ― 0.7 ― ― ②4.9 ― 2.8 70.9 2.7
Turkey 23 ― ①8.2 ― ― ― ― ― ― ③4.3 ― ― ― ― ― 62.5 9.5
Other Middle East or Africa 53 1.9 4.0 1.8 ③4.1 3.3 ― ― ― 1.7 ― ― 2.8 ― ― 64.6 2.3
USA east 150 2.3 1.6 0.7 ― ①17.3 2.1 0.7 ― 2.8 ― ― 3.4 1.3 0.7 44 .8 5.2
USA west 180 1.1 2.7 2.1 1.1 ③5.9 2.0 0.6 2.8 2.3 0.6 0.6 2.5 4.9 2.8 52 .2 8.9
USA south 44 ― ― ― ― ― ― ― ― ― ― ― ― ― 2.8 49 .9 11.3
Canada 73 2.6 ③7.2 1.0 1.0 3.4 1.7 1.0 ― 1.4 ― 2.4 5.5 1.4 1.7 53.2 2.4
Central/South America or Caribbean 44 1.6 ― ― ― 4.5 ― ― ― 2.3 ― 2.3 5.5 2.1 2.8 56.4 1.6
Hawaii (Oahu) 507 0.3 1.5 1.2 0.4 2.1 ― 0.2 0.1 1.0 0.4 0.8 ― 4.1 2.4 52 .4 5.6
Hawaii (other than Oahu) 121 0.6 0.8 3.6 1.5 2.8 ― 0.8 ― 1.6 ― 0.8 ― ①8.3 2.2 43 .3 5.9
Guam 271 1.3 2.3 0.4 ― 2.5 ― 0.3 ― 0.4 ― 1.0 ― 4.9 2.7 50 .9 8.3
Saipan 32 3.9 6.0 5.4 3.1 2.3 ― ― 3.0 ― ― ― ― 3.0 ― 22 .5 9.5
South Pacific islands or other islands 51 ― ― ― 1.9 ― ― ― ― 1.9 ― ― ― 2.0 2.4 51 .6 7.7
Shanghai 63 ― 2.7 ― ― ③5.9 ― ― ― ― ― ― ― ― ― 56.7 9.3
Beijing 23 ― 4.4 4.1 4.1 ①22.2 ― 4.0 ― ― 5.2 ― ― ― ― 55.5 ―
Other China (exc. Hong Kong / Macau) 73 ― 1.7 ― 1.4 3.0 ― 1.6 ― 1.7 1.6 ― 3.3 ― ― 61.2 1 .0
Hong Kong 158 ― ― ― ― ― ― 0.8 1.3 1.6 ― ― 2.5 0.6 1.5 68.1 3.7
Macau 54 ― ― ― ― 2.3 ― ― ③5.4 4.6 ― ― 1.7 ― ― 62.9 6.9
Taiwan 579 0.2 0.3 0.4 ― 1.8 0.3 0.2 0.2 1.6 ― 1.1 ②6.2 0.7 1.4 64.0 6.7
Korea 340 ― 0.4 ― ― 2.5 0.6 0.3 0.9 0.6 ― 0.6 1.7 0.7 1.5 68.3 7.3
Singapore 200 ― 2.6 ― 2.5 2.1 0.9 ― 2.4 1.5 0.5 0.8 2.3 0.8 1.6 54.9 6.4
Phuket 37 ― ②11.7 ― ― 1.9 ― 2.7 ― ― ― ― 2.7 ― 2.5 49 .3 5.8
Thai beaches (other than Phuket) 27 ― ― 2.6 ― ― ― ― ― ― ― ― 4.4 3.6 ― 60.6 3.6
Bangkok or other Thai cities 211 1.0 3.5 ― ― 2.7 1.3 ― ― 0.6 ― 1.1 3.2 3.8 1.6 54.2 5.0
Bali 86 3.2 2.3 1.4 ― ③11.7 1.1 1.4 ― ― ― 4.0 ― 2.0 ― 35 .7 10.0
Indonesian cities 11 6.9 ― ― ― ― ― ― ― ― 8.1 ③8.7 ― 6.9 ― 45.9 10.9
Malaysia 82 1.2 0.9 ― 1.2 ― ― ― ― 3.1 ― 0.9 ②6.6 1.1 1.5 58.9 3.9
Philippines 77 2.2 0.9 4.1 ― 0.9 1.3 2.2 1.3 3.8 ― ― ― 1.3 1.2 45 .3 4.8
Vietnam 154 1.2 0.8 ― 0.6 5.4 ― ― ― 1.6 ― ― 0.6 ― 1.4 59.4 4.4
Cambodia 53 ― 2.3 ― ― 2.3 ― ― 2.3 2.3 ― ― ― ― ― 48 .9 6.3
Other places in Asia 64 1.6 ③5.0 ― ― 4.2 ― ― ― 3.4 ― ― ― 1.6 3.5 68.5 5.0
Australia 129 5.2 7.8 1.6 1.9 0.6 1.5 ― 1.9 3.6 ― 1.9 5.9 1.5 1.0 33 .9 6.3
New Zealand or other Oceania 41 6.6 ③9.5 ― ― 6.1 2.3 2.4 ― 4.7 ― ― 2.3 8.4 1.9 46 .8 7.2
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded. † Items with under 10 samples are not indicated in the table.
† ① , ② , and ③ are the top three actions done locally as seen by destination (exc. "Other," "Nothing,"and "Don't know or don't remember").
† In the last survey, the results of "Government operated gambling (casinos, horse racing, etc.)" were indicated as the results of having asked "Gambling."
Last
destination
(middle
classification)
Last
destination
(middle
classification)
9. Actions at Destination
4) What was Booked at Destinations (Total)
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
35
■Total amount used at destinations (Those involved in considering travel plans/Single answer)
Sample
9,999
yen or
less
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
39,999
yen
40,000-
49,999
yen
50,000-
79,999
yen
80,000-
99,999
yen
100,000
-
149,999
yen
150,000
-
199,999
yen
200,000
-
249,999
yen
250,000
yen or
more
No
ans.
2016
survey
2015
survey
2015comparison(difference)
2016 survey total 3,979 1.3 2.3 3.4 5.2 3.7 15.8 6.1 14.8 9.8 8.9 27.4 1.2 21.9 0.3
2015 survey total 4,198 1.3 2.5 3.5 4.0 3.8 14.4 6.9 15.6 9.4 8.7 28.7 1.2 21.6
Sex Male 2,047 1.4 2.1 2.8 4.8 3.8 14.5 6.7 15.7 10.6 8.7 27.7 1.2 23.1 21.6 1.5
Female 1,932 1.3 2.5 4.0 5.6 3.6 17.2 5.5 13.8 9.0 9.1 27.0 1.3 20.6 21.7 ▲ 1.1
Male 18-29 yrs 278 2.8 2.1 2.8 3.6 3.6 14.0 7.0 15.8 10.9 8.5 26.6 2.3 20.2 23.4 ▲ 3.2
Male 30-39 yrs 417 1.0 1.4 2.6 3.8 3.4 13.7 6.3 14.9 12.3 10.6 29.1 1.0 21.9 21.5 0.4
Male 40-49 yrs 483 2.0 2.0 2.2 6.2 4.5 12.2 8.5 16.0 9.5 7.7 28.2 1.0 21.4 20.9 0.5
Male 50-59 yrs 380 ― 1.2 3.2 3.7 4.0 15.7 5.7 17.0 13.0 9.2 25.9 1.2 21.5 22.2 ▲ 0.7
Male 60 yrs or older 489 1.3 3.5 3.3 5.5 3.5 16.9 5.8 15.1 8.3 7.8 28.2 0.8 28.6 21.0 7.6
Female 18-29 yrs 472 1.3 2.6 4.2 3.7 2.6 20.7 7.1 13.1 12.0 8.6 23.0 1.0 18.4 20.1 ▲ 1.7
Female 30-39 yrs 422 1.4 1.7 3.1 5.9 2.8 13.7 6.1 15.3 9.0 9.4 30.2 1.4 20.7 21.3 ▲ 0.6
Female 40-49 yrs 378 1.2 2.4 4.1 7.3 3.4 16.5 4.4 14.3 8.7 10.0 27.2 0.5 21.5 22.7 ▲ 1.2
Female 50-59 yrs 316 1.7 3.4 3.4 5.2 4.4 14.7 5.2 14.7 6.9 11.5 26.8 2.0 19.8 23.3 ▲ 3.5
Female 60 yrs or older 345 0.9 2.6 5.4 6.3 5.4 19.6 4.3 11.6 7.4 6.0 28.7 2.0 23.3 21.1 2.2
Kanto 2,517 1.5 2.5 3.6 4.8 3.4 15.0 5.7 15.2 9.8 9.6 27.7 1.1 22.0 21.5 0.5
Kansai 935 1.2 2.0 2.5 5.0 3.7 17.6 7.9 13.4 8.8 7.4 28.5 2.0 23.0 22.0 1.0
Tokai 526 0.8 1.8 4.1 6.9 5.1 16.4 5.2 15.2 11.8 8.2 24.1 0.4 19.5 21.3 ▲ 1.8
Worker (child 7 yrs and over) 1,429 0.8 2.1 3.3 5.4 4.7 16.1 4.9 14.6 8.7 8.6 29.5 1.3 25.0 22.6 2.4
Worker (child 2-6 yrs) 196 0.9 2.0 0.6 2.1 0.6 11.4 7.3 18.4 8.0 12.3 35.8 0.6 29.1 27.2 1.9
Worker (child 1 yr and under) 105 ― 1.9 4.9 6.1 1.9 13.9 4.2 11.5 13.4 10.0 28.8 3.5 20.6 20.0 0.6
Worker (married, no children) 862 1.4 1.6 1.9 5.0 2.8 14.7 6.2 14.5 11.8 8.0 30.3 1.7 22.8 24.8 ▲ 2.0
Worker (unmarried) 1,250 1.9 2.9 4.7 5.6 3.6 16.8 7.5 15.2 9.2 9.4 22.5 0.8 17.2 18.2 ▲ 1.0
Unmarried male 652 1.7 3.0 4.0 5.2 3.9 14.8 7.7 16.8 9.2 10.2 22 .2 1.3 18.1 18.7 ▲ 0.6
Unmarried female 20s/30s 515 2.1 3.1 5.5 5.3 3.5 19.1 7.6 13.5 11.2 8.3 20 .5 0.2 15.4 16.6 ▲ 1.2
Unmarried female 40s and over 217 2.5 2.9 4.9 5.8 4.8 18.4 5.6 12.8 8.1 7.7 26.0 0.4 18.0 18.3 ▲ 0.3
Student 135 2.5 3.6 5.4 2.9 6.4 19.0 5.8 12.7 14.5 6.6 19 .5 1.1 16.4 14.6 1.8
Light 584 1.1 2.6 2.3 4.9 2.7 16.1 6.3 18.6 10.6 8.2 25.3 1.4 20.5 21.1 ▲ 0.6
Middle 995 1.1 2.4 3.5 5.1 4.7 17.8 6.7 12.4 9.1 9.3 26.4 1.5 19.6 20.9 ▲ 1.3
Heavy 2,400 1.5 2.2 3.7 5.2 3.6 14.9 5.9 14.8 9.9 8.9 28.3 1.1 23.2 22.0 1.2
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† The average was tabulated without "No ans."
† "Total amount" includes expenses used locally for things other than "shopping," "meals," and "sightseeing and activities"
Average (in 10s of 1000s of yen)
Sex & age
Area of
residence
Life
stage
Number of
trips taken
0
5
10
15
20
25
30
2016 survey total
2015 survey total
(%)
10. Amount of Money Used at Destinations
1) Total
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
36
■Amount of money used for shopping at destination (Those involved in considering travel plans/Single answer)
Sample
4,999 yen
or less
5,000-
9,999 yen
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
49,999
yen
50,000-
99,999
yen
100,000
yen or
more
No ans.2016
survey
2015
survey
2015comparison(difference)
2016 survey total 3,979 6.2 7.3 23.3 17.2 14.9 17.4 12.2 1.6 4.3 ▲ 0.4
2015 survey total 4,198 5.7 7.5 21.1 16.8 17.8 16.0 13.4 1.7 4.7
Sex Male 2,047 7.7 7.2 23.7 17.1 13.6 17.4 11.7 1.6 4.2 4.4 ▲ 0.2
Female 1,932 4.5 7.5 22.9 17.3 16.2 17.3 12.7 1.6 4.4 5.0 ▲ 0.6
Male 18-29 yrs 278 9.0 7.0 23.0 15.8 16.0 15.5 10.9 2.8 3.9 4.5 ▲ 0.6
Male 30-39 yrs 417 7.2 8.2 26.4 16.1 13.0 17.1 11.1 1.0 4.1 4.3 ▲ 0.2
Male 40-49 yrs 483 9.0 9.5 24.9 16.2 12.2 17.2 9.7 1.2 3.4 3.9 ▲ 0.5
Male 50-59 yrs 380 9.0 5.2 22.4 17.7 12.2 17.2 14.5 1.7 4.8 5.3 ▲ 0.5
Male 60 yrs or older 489 5.3 5.8 21.7 19.1 15.1 19.1 12.3 1.5 4.7 4.1 0.6
Female 18-29 yrs 472 4.7 9.2 24.6 16.2 18.8 16.2 8.4 1.8 3.4 4.4 ▲ 1.0
Female 30-39 yrs 422 5.4 6.8 21.9 17.9 13.2 17.2 16.0 1.4 4.9 4.4 0.5
Female 40-49 yrs 378 5.8 9.0 25.0 17.2 15.8 15.0 11.7 0.5 4.2 5.9 ▲ 1.7
Female 50-59 yrs 316 2.9 7.4 22.4 17.9 15.5 16.0 15.7 2.2 5.1 6.0 ▲ 0.9
Female 60 yrs or older 345 3.1 4.3 19.9 17.6 17.3 22.7 12.8 2.3 5.0 4.5 0.5
Kanto 2,517 6.1 7.2 23.6 17.2 14.8 17.9 11.6 1.5 4.1 4.8 ▲ 0.7
Kansai 935 6.7 7.1 23.5 16.1 14.4 16.2 13.8 2.2 4.8 4.6 0.2
Tokai 526 5.5 8.1 21.9 19.1 15.7 16.8 12.0 0.8 4.4 4.3 0.1
Worker (child 7 yrs and over) 1,429 3.8 5.0 20.0 18.5 14.7 20.5 15.9 1.5 5.0 5.0 0.0
Worker (child 2-6 yrs) 196 5.1 5.3 16 .5 17.6 13.6 22.5 19.0 0.6 7.1 6.0 1.1
Worker (child 1 yr and under) 105 2.1 4.9 23.1 19.3 13.8 20.9 11.6 4.2 3.7 5.7 ▲ 2.0
Worker (married, no children) 862 5.7 7.2 23.3 17.4 13.4 18.7 11.9 2.4 4.1 5.0 ▲ 0.9
Worker (unmarried) 1,250 9.4 10.1 27.5 15.4 16.6 12 .0 7.9 1.1 3.4 4.0 ▲ 0.6
Unmarried male 652 12.1 10.1 29.2 15.3 14.2 10 .4 7 .0 1.8 3.2 3.6 ▲ 0.4
Unmarried female 20s/30s 515 6.7 11.3 26.2 15.7 17.7 14.0 8.1 0.4 3.3 3.5 ▲ 0.2
Unmarried female 40s and over 217 7.1 8.9 27.6 16.0 18.1 14.1 7.7 0.4 3.6 5.5 ▲ 1.9
Student 135 9.1 11.9 30.3 16.5 11.7 14.7 4 .7 1.1 2.9 2.5 0.4
Light 584 5.5 4.6 23.0 18.1 18.1 18.5 10.5 1.6 3.9 4.3 ▲ 0.4
Middle 995 4.2 7.1 22.8 17.1 16.6 19.1 11.0 2.0 4.2 4.3 ▲ 0.1
Heavy 2,400 7.1 8.1 23.6 17.1 13.3 16.4 13.0 1.4 4.5 4.9 ▲ 0.4
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† The average was tabulated without "No ans."
Average (in 10s of 1000s of yen)
Sex & age
Area of
residence
Life
stage
Number of
trips taken
0
5
10
15
20
25
30
2016 survey total
2015 survey total
(%)
10. Amount of Money Used at Destinations2) Shopping Costs
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
37
■Amount of money used for meal costs at destination (Those involved in considering travel plans/Single answer)
Sample
4,999 yen
or less
5,000-
9,999 yen
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
49,999
yen
50,000-
99,999
yen
100,000
yen or
more
No ans.2016
survey
2015
survey
2015comparison(difference)
2016 survey total 3,979 7.6 8.3 25.6 20.4 17.6 13.8 5.1 1.6 2.8 ▲ 0.1
2015 survey total 4,198 7.6 9.3 23.5 20.8 18.3 13.4 5.2 1.8 2.9
Sex Male 2,047 5.9 6.6 25.7 21.6 18.1 14.3 6.3 1.5 3.1 3.1 0.0
Female 1,932 9.4 10.1 25.5 19.1 17.0 13.3 3.8 1.8 2.6 2.6 0.0
Male 18-29 yrs 278 5.7 7.5 30.2 18.9 19.1 14.0 2.3 2.3 2.6 2.8 ▲ 0.2
Male 30-39 yrs 417 4.3 6.7 23.8 22.8 20.4 13.0 7.9 1.0 3.2 3.0 0.2
Male 40-49 yrs 483 5.7 6.0 26.4 24.9 14.5 16.7 4.7 1.0 2.8 2.9 ▲ 0.1
Male 50-59 yrs 380 3.0 6.0 23.9 23.2 21.4 12.7 8.2 1.5 3.2 3.6 ▲ 0.4
Male 60 yrs or older 489 9.8 7.1 25.2 17.6 16.4 14.6 7.3 2.0 3.6 3.3 0.3
Female 18-29 yrs 472 6.5 11.0 27.5 21.7 17.0 11.5 2.9 1.8 2.3 2.3 0.0
Female 30-39 yrs 422 7.1 9.7 22.2 17.9 19.8 17.7 4.0 1.7 2.8 2.6 0.2
Female 40-49 yrs 378 8.0 9.2 26.5 18.7 19.2 13.3 4.4 0.7 2.8 2.8 0.0
Female 50-59 yrs 316 9.6 9.8 23.3 21.6 17.2 12.3 3.9 2.2 2.7 2.6 0.1
Female 60 yrs or older 345 17.6 10.8 27.6 15 .1 11 .1 11.4 4.0 2.6 2.2 2.4 ▲ 0.2
Kanto 2,517 7.1 8.2 24.8 20.4 18.1 14.7 5.2 1.5 2.9 3.0 ▲ 0.1
Kansai 935 8.3 7.7 27.1 19.8 16.6 13.0 5.1 2.4 2.8 2.7 0.1
Tokai 526 8.9 9.8 26.5 21.5 16.8 11.5 4.4 0.7 2.6 2.3 0.3
Worker (child 7 yrs and over) 1,429 9.1 7.2 24.5 18.1 17.8 14.6 6.7 2.0 3.1 3.1 0.0
Worker (child 2-6 yrs) 196 5.2 1 .9 16 .1 22.7 19.1 21.8 12.6 0.6 4.2 3.8 0.4
Worker (child 1 yr and under) 105 6.3 7.4 15 .2 21.9 21.5 17.9 6.2 3.5 3.0 2.7 0.3
Worker (married, no children) 862 5.9 6.4 23.1 21.3 20.7 16.1 4.3 2.1 2.9 3.2 ▲ 0.3
Worker (unmarried) 1,250 7.4 11.6 30.5 22.3 14.2 10.5 2.6 0.9 2.3 2.3 0.0
Unmarried male 652 5.8 9.7 30.4 23.2 15.1 11.2 3.3 1.3 2.5 2.6 ▲ 0.1
Unmarried female 20s/30s 515 7.8 14.1 30.0 20.4 15.4 9.8 2.0 0.6 2.0 1.9 0.1
Unmarried female 40s and over 217 12.4 11.5 30.6 20.7 13.3 8 .1 2.8 0.4 2.2 2.0 0.2
Student 135 9.2 11.8 27.8 16.9 20.7 7 .0 4.5 2.0 2.3 1.9 0.4
Light 584 7.9 8.5 27.4 20.9 15.6 14.7 3.6 1.4 2.7 2.6 0.1
Middle 995 7.5 9.8 26.9 19.9 17.6 12.5 3.8 2.1 2.5 2.5 0.0
Heavy 2,400 7.6 7.7 24.5 20.5 18.0 14.2 6.0 1.5 3.0 3.1 ▲ 0.1
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† The average was tabulated without "No ans."
Average (in 10s of 1000s of yen)
Sex & age
Area of
residence
Life
stage
Number of
trips taken
0
5
10
15
20
25
30
2016 survey total
2015 survey total
(%)
10. Amount of Money Used at Destinations3) Meal Costs
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
38
■Amount of money used for sightseeing and activities at destination (Those involved in considering travel plans/Single answer)
Sample
4,999 yen
or less
5,000-
9,999 yen
10,000-
19,999
yen
20,000-
29,999
yen
30,000-
49,999
yen
50,000-
99,999
yen
100,000
yen or
more
No ans.2016
survey
2015
survey
2015comparison(difference)
2016 survey total 3,979 20.5 6.7 21.2 14.9 14.2 13.1 6.9 2.4 2.8 0.0
2015 survey total 4,198 19.3 6.9 20.6 16.0 14.1 14.0 6.5 2.6 2.8
Sex Male 2,047 16.4 6.0 21.0 16.4 15.3 14.0 8.6 2.3 3.2 3.2 0.0
Female 1,932 24.9 7.5 21.4 13.3 13.1 12.2 5.2 2.5 2.4 2.4 0.0
Male 18-29 yrs 278 12 .4 5.9 22.7 17.6 17.6 13.7 6.2 3.9 3.0 3.2 ▲ 0.2
Male 30-39 yrs 417 13 .2 5.5 20.9 16.3 17.5 16.6 8.4 1.4 3.3 3.3 0.0
Male 40-49 yrs 483 16.0 6.5 23.4 15.5 15.0 13.7 8.7 1.2 3.1 3.6 ▲ 0.5
Male 50-59 yrs 380 17.0 6.2 22.2 16.2 13.7 12.0 10.2 2.5 3.0 3.2 ▲ 0.2
Male 60 yrs or older 489 21.4 5.8 16.6 16.9 13.9 13.9 8.6 3.0 3.5 2.8 0.7
Female 18-29 yrs 472 19.4 7.9 23.0 13.9 15.4 11.5 6.8 2.1 2.5 2.2 0.3
Female 30-39 yrs 422 23.3 7.8 19.8 14.2 12.3 15.3 5.4 1.9 2.6 2.3 0.3
Female 40-49 yrs 378 25.7 8.3 23.8 12.1 11.7 12.1 4.9 1.5 2.3 2.6 ▲ 0.3
Female 50-59 yrs 316 27.0 7.9 21.1 13.5 13.0 9.8 4.7 2.9 2.3 2.7 ▲ 0.4
Female 60 yrs or older 345 31.3 5.4 18.8 12.8 12.5 11.4 3.4 4.5 2.3 2.3 0.0
Kanto 2,517 20.3 6.6 20.4 14.7 15.2 13.5 6.8 2.4 2.8 2.9 ▲ 0.1
Kansai 935 20.6 6.5 23.1 14.4 12.1 12.9 7.3 3.1 2.9 2.8 0.1
Tokai 526 21.1 7.8 21.5 17.0 13.3 11.6 6.6 1.2 2.6 2.7 ▲ 0.1
Worker (child 7 yrs and over) 1,429 22.4 6.3 18.9 14.6 14.1 12.8 7.9 3.1 3.0 3.1 ▲ 0.1
Worker (child 2-6 yrs) 196 17.5 2.7 18.9 16.9 14.0 19.7 9.1 1.1 3.3 3.6 ▲ 0.3
Worker (child 1 yr and under) 105 22.8 3.0 15 .7 15.2 11.0 16.1 11.3 4.8 3.1 2.5 0.6
Worker (married, no children) 862 19.0 6.4 21.7 15.7 13.8 13.3 6.9 3.0 2.8 2.9 ▲ 0.1
Worker (unmarried) 1,250 20.2 8.0 23.8 14.3 15.1 12.3 5.1 1.3 2.5 2.6 ▲ 0.1
Unmarried male 652 16.9 6.4 24.7 15.2 15.7 12.9 6.5 1.6 2.9 3.2 ▲ 0.3
Unmarried female 20s/30s 515 21.8 9.5 22.9 14.2 14.7 11.4 4.5 0.9 2.2 1.9 0.3
Unmarried female 40s and over 217 23.4 10.6 24.3 12.8 13.0 11.5 3.6 0.9 2.2 1.9 0.3
Student 135 15 .5 9.8 25.4 16.6 14.2 10.6 6.7 1.1 2.5 2.2 0.3
Light 584 17.4 6.5 21.2 15.2 14.7 15.5 6.9 2.6 3.0 3.0 0.0
Middle 995 21.8 6.4 23.4 14.4 13.8 11.2 6.2 2.7 2.5 2.6 ▲ 0.1
Heavy 2,400 20.7 6.9 20.3 15.0 14.3 13.3 7.2 2.2 2.9 2.9 0.0
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† The average was tabulated without "No ans."
Average (in 10s of 1000s of yen)
Sex & age
Area of
residence
Life
stage
Number of
trips taken
0
5
10
15
20
25
30
2016 survey total
2015 survey total
(%)
10. Amount of Money Used at Destinations4) Sightseeing and Activity Costs
AB-ROAD Overseas Travel Survey 2016
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 1 Outline of Overseas Travel in 2015
2016 Survey
(n=3,979) (%) Ranking (n=2,517) Ranking (n=935) Ranking (n=526) Ranking (n=4,198)
1 JAL n=698 17.6 2 18.9 1 13.9 1 17.6 1 17.9 ―
2 ANA n=662 16.6 1 19.7 2 10.3 2 13.4 2 15.3 ↑
3 Delta Air Lines n=263 6.6 3 7.1 4 5.3 3 6.4 3 6.3 ―
4 China Airlines n=137 3.4 5 2.9 6 3.7 4 5.4 5 3.4 ―
5 Korean Air n=126 3.2 4 3.0 7 3.2 7 4.0 4 3.6 ―
6 Singapore Airlines n=113 2.9 8 2.1 5 4.3 7 4.0 11 2.2 ―
6 United Airlines n=113 2.8 5 2.9 15 2.1 7 3.9 6 3.3 ―
8 Lufthansa n=105 2.6 7 2.6 15 2.1 7 4.0 8 2.8 ―
9 Thai Airways n=90 2.3 10 1.9 18 2.1 5 4.5 12 2.0 ―
10 Asiana Airlines n=85 2.1 9 1.9 11 2.7 13 2.2 9 2.5 ―
11 Vietnam Airlines n=84 2.1 11 1.6 8 2.8 11 3.2 10 2.3 ―
12 Cathay Pacific Airways n=81 2.0 16 1.4 13 2.4 6 4.4 7 2.8 ―
13 Qatar Airways n=71 1.8 13 1.5 8 2.7 17 1.4 16 1.6 ―
14 Air France n=68 1.7 11 1.7 18 2.1 17 1.2 13 2.0 ―
15 Peach Aviation n=66 1.7 41 0.4 3 5.6 25 0.5 15 1.6 ―
16 Finnair n=65 1.6 19 1.1 13 2.5 12 2.8 14 1.8 ―
17 Emirates n=62 1.6 21 1.0 8 2.8 14 1.9 17 1.5 ―
18 Jetstar n=51 1.3 25 1.0 15 2.2 21 0.9 22 1.2 ―
19 Eva Air n=48 1.2 15 1.5 27 1.0 34 0.2 19 1.4 ―
20 Hawaiian Airlines n=46 1.2 21 1.0 18 2.0 27 0.3 20 1.3 ―
20 Vanilla Air n=46 1.1 13 1.5 40 0.2 21 0.9 24 1.0 ―
22 KLM Royal Dutch Airlines n=44 1.1 29 0.7 12 2.6 25 0.5 24 1.0 ―
22 Air Canada n=44 1.1 21 1.0 24 1.1 17 1.2 22 1.2 ―
24 Alitalia n=43 1.1 16 1.4 30 0.8 34 0.2 18 1.4 ―
24 Turkish Airlines n=43 1.1 19 1.1 23 1.3 24 0.8 21 1.2 ―
26 AirAsia X n=41 1.0 25 1.0 21 1.6 27 0.4 26 1.0 ―
27 Garuda n=40 1.0 18 1.1 24 1.2 34 0.2 26 1.0 ―
28 Air China n=36 0.9 31 0.6 22 1.3 16 1.5 35 0.6 ―
29 American Airlines n=32 0.8 21 1.0 34 0.4 27 0.4 29 0.9 ―
30 China Eastern Airlines n=31 0.8 33 0.6 28 0.8 14 1.8 29 0.8 ―
31 Philippines Airlines n=28 0.7 31 0.6 30 0.8 20 1.2 28 0.9 ―
31 British Airways n=28 0.7 27 0.9 37 0.3 27 0.4 31 0.8 ―
33 Malaysia Airlines n=23 0.6 29 0.7 32 0.6 34 0.2 33 0.7 ―
34 TransAsia Airways n=21 0.5 37 0.5 28 0.8 54 ― 49 0.2 ―
34 Austrian Airlines n=21 0.5 28 0.8 57 ― 34 0.1 36 0.5 ―
36 Air New Zealand n=20 0.5 33 0.6 34 0.4 27 0.4 32 0.7 ―
37 Jeju Air n=19 0.5 50 0.2 26 1.1 21 1.0 34 0.6 ―
38 Qantas n=18 0.5 33 0.5 40 0.2 27 0.5 41 0.3 ―
39 Etihad Airways n=15 0.4 39 0.5 40 0.2 34 0.2 37 0.4 ―
40 SriLankan Airlines n=14 0.3 33 0.5 57 ― 54 ― 49 0.2 ―
41 Scoot n=13 0.3 37 0.5 57 ― 54 ― 44 0.3 ―
42 Swiss International Airlines n=12 0.3 40 0.4 57 ― 34 0.2 38 0.3 ―
43 Air Indian n=11 0.3 45 0.3 32 0.5 54 ― 46 0.2 ―
44 Scandinavian Airlines n=9 0.2 45 0.2 37 0.4 54 ― 38 0.3 ―
44 Hong Kong Express Airways n=9 0.2 42 0.3 47 0.1 34 0.2 38 0.3 ―
44 Jetstar Asia Airways n=9 0.2 45 0.2 40 0.2 34 0.2 48 0.2 ―
47 Spring Airlines n=7 0.2 58 0.1 34 0.4 34 0.2 56 0.1 ―
47 Air Busan n=7 0.2 48 0.2 40 0.2 54 ― 49 0.2 ―
47 Aeroflot n=7 0.2 42 0.3 57 ― 54 ― 46 0.2 ―
47 Tigerair Taiwan n=7 0.2 42 0.3 57 ― 54 ― * * *
51 Dragonair n=6 0.2 48 0.2 47 0.1 34 0.1 65 ― ―
51 Eastar Jet n=6 0.2 52 0.1 37 0.3 54 ― 65 ― ―
51 Asian Air n=6 0.2 52 0.1 47 0.1 27 0.5 56 0.1 ―
51 China Southern Airlines n=6 0.2 50 0.2 47 0.1 34 0.2 44 0.3 ―
51 Cebu Pacific Air n=6 0.1 58 0.1 40 0.3 34 0.2 49 0.2 ―
56 Air Macau n=5 0.1 58 0.1 40 0.3 34 0.2 60 ― ―
57 Aero Mexico n=4 0.1 52 0.1 57 ― 34 0.2 41 0.3 ―
57 Air Tahiti Nui n=4 0.1 58 0.1 47 0.1 34 0.2 59 0.1 ―
57 Thai AirAsia X n=4 0.1 52 0.1 47 0.1 54 ― 54 0.1 ―
57 South African Airways n=4 0.1 58 0.1 47 0.1 34 0.2 74 ― ―
61 Siberia Airlines (S7 Airlines) n=3 0.1 52 0.1 57 ― 54 ― 74 ― ―
61 Air Caledonia International n=3 0.1 58 0.1 47 0.1 54 ― 49 0.2 ―
61 Miat Mongolian Airlines n=3 0.1 58 0.1 57 ― 34 0.2 74 ― ―
61 Virgin Atlantic n=3 0.1 52 0.1 57 ― 54 ― 41 0.3 ―
65 Jin Air n=1 ― 65 ― 57 ― 54 ― 74 ― ―
65 Aurora (previously SAT Airlines and Vladivostok Avia) n=1 ― 65 ― 57 ― 54 ― 74 ― ―
65 US Airways n=1 ― 65 ― 57 ― 54 ― 65 ― ―
65 Jet Airways n=1 ― 65 ― 57 ― 54 ― 60 ― ―
65 T'Way Airlines n=1 ― 70 ― 47 0.1 54 ― 65 ― ―
65 Hong Kong Airlines n=1 ― 70 ― 57 ― 34 0.2 65 ― ―
65 Pakistan International Airlines n=1 ― 65 ― 57 ― 54 ― 65 ― ―
65 Uzbekistan Airways n=1 ― 70 ― 47 0.1 54 ― 65 ― ―
65 Bangkok Airways n=1 ― 70 ― 57 ― 34 0.1 60 0.1 ―
74 Air Niugini n=0 ― 70 ― 57 ― 54 ― 65 ― ―
74 Asia Atlantic Airlines n=0 ― 70 ― 57 ― 54 ― 58 0.1 ―
74 Shandong Airlines n=0 ― 70 ― 57 ― 54 ― 65 ― ―
74 Jet Asia Airways n=0 ― 70 ― 57 ― 54 ― 74 ― ―
74 Shanghai Airlines n=0 ― 70 ― 57 ― 54 ― 54 0.1 ―
74 Juneyao Airlines n=0 ― 70 ― 57 ― 54 ― 74 ― ―
74 Shenzhen Airlines n=0 ― 70 ― 57 ― 54 ― 74 ― ―
74 Iran Air n=0 ― 70 ― 57 ― 54 ― 74 ― ―
74 Egyptair n=0 ― 70 ― 57 ― 54 ― 60 ― ―
74 Ethiopian Airlines n=0 ― 70 ― 57 ― 54 ― 60 0.1 ―
Other n=31 0.8 0.9 0.8 0.3 0.7 ―
Sea (traveled by ship) n=15 0.4 0.4 0.2 0.6 0.3 ―
Don't know or don't remember n=126 3.2 3.2 3.8 1.9 2.6 ―
† "*":No applicable data
† Rate of increase: The arrow indicates increases/decreases for airlines for which there were changes of plus or minus one point between the 2015 survey and 2016 survey.
Rate of
increase
2015 Survey
TotalTotal Kanto Kansai Tokai0 5 10 15 20
2016 Survey (%)
39
■Airline used this time [ranking table] (Those involved in considering travel plans/Single answer)
11. Use of Airlines
40
41
Chapter 2
Actions Taken for Prior Consideration of Travel
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 2 Actions Taken for Prior Consideration of Travel
AB-ROAD Overseas Travel Survey 201642
■Destinations considered on last trip: by demographic (Those involved in considering travel plans/Multiple answers)
(%)
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA west USA southCanada or
AlaskaCanada Alaska
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other than
Oahu)
Guam or
SaipanGuam Saipan
2016 survey total 3,979 28.3 6.2 9.3 7.2 6.6 8.9 8.0 8.0 4.7 2.1 3.2 10.7 5.9 6.2 2.0 3.3 3.2 0.4 2.6 18.0 15.3 7.0 11.1 10.3 4.1
2015 survey total 4,198 28.2 6.6 9.8 6.4 6.7 9.0 7.2 7.5 6.7 3.6 3.7 10.6 5.1 6.0 2.2 3.4 3.2 0.6 2.4 19.0 16.4 7.8 9.7 9.1 3.8
Male 2,047 26.3 5.8 9.0 6.9 6.6 8.6 7.5 7.4 4.8 2.3 3.0 10.5 6.4 6.1 2.2 2.9 2.7 0.4 2.9 17.4 14.9 7.3 11.0 10.2 4.2
Female 1,932 30.4 6.6 9.6 7.5 6.5 9.1 8.5 8.6 4.6 1.9 3.4 10.9 5.3 6.3 1.7 3.8 3.6 0.3 2.3 18.7 15.8 6.7 11.3 10.3 3.9
Male 18-29 yrs 278 33.6 9.3 13.7 12.4 11.4 12.7 7.8 6.2 4.7 2.3 2.8 13.7 6.2 9.6 2.6 3.1 2.8 0.3 4.1 20.2 16.5 8.5 14.5 13.7 4.4
Male 30-39 yrs 417 24.0 7.0 11.3 6.7 4.3 7.0 4.6 5.8 5.3 2.4 3.6 12.0 8.2 6.7 1.9 3.1 2.6 1.4 2.9 19.7 16.3 8.9 15.1 14.4 6.0
Male 40-49 yrs 483 17 .0 4.2 7.2 4.5 3.2 5.7 4.7 4.5 5.2 2.0 3.5 8.7 5.7 6.0 2.0 2.5 2.5 ― 2.7 17.5 14.7 6.2 14.2 13.5 5.7
Male 50-59 yrs 380 19 .5 3.5 6.0 3.7 5.7 9.0 4.5 4.7 2.5 1.0 1.5 10.7 5.2 7.7 2.2 2.2 2.0 0.5 1.7 17.0 14.5 7.7 7.7 7.0 2.7
Male 60 yrs or older 489 38.5 6.0 8.3 8.8 9.8 10.3 15.1 14.4 5.8 3.5 3.3 9.1 6.5 2.5 2.5 3.5 3.5 ― 3.3 14.1 13.1 5.8 5 .0 3 .8 2.3
Female 18-29 yrs 472 26.7 8.1 11.3 10.2 8.4 11.0 6.0 5.8 4.2 2.1 2.9 13.6 7.6 7.1 2.9 3.4 3.1 0.5 1.6 22.5 17.5 9.2 16.2 15.4 5.0
Female 30-39 yrs 422 30.4 5.7 10.1 6.1 5.4 8.5 6.8 8.3 4.0 1.4 3.3 12.0 6.4 6.8 1.7 3.1 3.1 0.2 3.1 22.2 20.0 7.8 15.1 14.6 5.0
Female 40-49 yrs 378 20 .6 5.1 7.3 3.9 4.1 5.1 6.1 6.8 4.4 1.0 3.9 9.7 2.9 7.3 1.5 1.7 1.7 ― 1.9 19.4 18.0 5.1 11.4 10.0 4.4
Female 50-59 yrs 316 32.4 7.1 10.1 9.3 7.1 8.6 9.8 8.4 3.7 1.0 2.7 9.6 4.7 5.4 1.7 4.2 3.9 0.5 2.9 14.7 11.5 6.1 7.1 5.7 3.2
Female 60 yrs or older 345 44.3 7.1 8.5 7.7 7.4 12.2 15.3 15.3 6.8 4.0 4.3 8.2 4.0 4.5 0.6 7.1 6.8 0.3 2.0 11 .9 9 .7 4.5 3 .4 2 .8 1.1
Kanto 2,517 29.4 6.5 9.5 7.4 6.5 8.7 8.5 8.3 4.6 1.9 3.2 11.4 6.0 6.9 2.3 3.2 3.1 0.2 2.7 19.7 17.2 7.0 11.4 10.4 4.9
Kansai 935 26.3 5.5 8.7 6.8 6.1 8.8 7.1 6.9 4.6 2.2 3.0 9.0 5.5 4.6 1.3 4.1 3.8 0.7 2.1 14.4 12.1 6.4 10.1 9.3 2.6
Tokai 526 26.4 5.8 8.8 7.1 7.7 9.6 7.3 8.6 5.0 2.7 3.5 10.4 5.8 5.9 1.9 2.7 2.5 0.7 3.1 16.2 12.0 8.1 11.7 11.2 2.9
Worker (child 7 yrs and over) 1,429 31.2 6.1 7.9 6.9 7.2 8.9 10.2 9.8 4.7 2.5 2.8 9.6 5.1 5.1 1.7 3.5 3.4 0.2 2.3 17.2 14.9 6.9 9.1 8.0 3.6
Worker (child 2-6 yrs) 196 17 .5 5.2 8.4 7.2 2.1 4.0 3.1 3.9 4.4 1.8 3.1 11.0 8.5 6.6 2.1 2.9 2.5 0.9 1.5 32.4 29.4 11.1 23.7 23.2 6.9
Worker (child 1 yr and under) 105 20 .6 8.4 7.5 5.2 3.5 4.7 4.4 2 .6 1.2 ― 1.2 8.5 6.0 6.5 2.3 3.3 2.3 0.9 2.8 24.1 20.2 7.9 26.6 26.6 7.5
Worker (married, no children) 862 29.6 5.1 12.3 7.4 7.6 12.1 7.5 8.1 5.9 2.7 4.1 10.7 5.0 6.9 2.9 3.7 3.6 0.5 3.4 22.3 18.9 8.2 10.5 9.5 4.6
Worker (unmarried) 1,250 25.8 6.5 8.5 6.8 5.5 7.6 6.8 7.5 4.2 1.4 3.3 11.7 6.7 6.5 1.8 2.7 2.6 0.4 2.7 13.9 11.3 6.1 10.9 10.0 3.8
Unmarried male 652 23.8 6.6 8.9 7.7 6.1 6.7 5.8 6.0 4.7 1.8 3.3 11.8 6.9 7.3 1.9 2.8 2.7 0.6 2.9 12 .1 9 .7 5.7 9.9 9.0 4.1
Unmarried female 20s/30s 515 28.8 7.4 9.2 8.8 6.8 8.5 7.6 7.0 3.2 1.5 2.6 13.3 7.6 6.7 1.9 3.1 2.8 0.2 2.3 16.1 13.1 6.8 13.1 12.5 3.6
Unmarried female 40s and over 217 29.2 6.5 8.4 4.0 4.5 8.7 9.1 10.5 5.0 0.8 4.6 9.8 4.4 6.2 0.4 3.0 3.0 ― 2.0 12 .2 10 .2 3.5 7.8 7.4 2.0
Student 135 34.0 10.4 14.5 14.0 12.2 9.4 8.3 3.2 4.3 2.9 2.4 15.0 6.7 10.2 0.9 5.4 5.4 ― 0.5 11 .0 9 .5 2.4 9.9 9.9 0.9
Light 584 30.4 8.1 13.8 9.5 6.9 10.4 5.4 5.8 3.2 1.3 2.3 10.9 6.6 5.8 1.3 2.6 2.2 0.9 1.6 22.3 18.0 9.2 14.7 14.0 6.3
Middle 995 26.7 6.4 8.2 9.2 7.6 9.6 6.6 6.3 4.6 2.5 2.7 10.7 6.1 5.6 2.2 3.3 3.2 0.3 2.3 20.9 17.7 8.1 14.9 14.0 4.5
Heavy 2,400 28.4 5.6 8.6 5.8 6.0 8.2 9.2 9.2 5.1 2.1 3.6 10.6 5.6 6.6 2.1 3.5 3.4 0.3 3.0 15.8 13.7 6.0 8.7 7.8 3.3
Sample
South
Pacific
islands or
other
islands
China
(excluding
Hong Kong
and Macau)
Shanghai Beijing
Other
China (exc.
Hong Kong
/ Macau)
Hong Kong
or MacauHong Kong Macau Taiwan Korea
Southeast
AsiaSingapore Phuket
Thai
beaches
(other than
Phuket)
Bangkok or
other Thai
cities
Bali
Indonesian
beaches
(other than
Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
2016 survey total 3,979 4.5 4.5 2.1 1.1 2.5 7.4 6.9 2.8 16.0 9.6 26.5 8.1 2.4 2.5 7.2 5.1 0.6 1.0 4.1 3.4 6.0 2.7
2015 survey total 4,198 4.4 4.1 2.1 1.1 1.9 7.5 6.8 2.4 14.1 11.1 25.2 6.8 1.9 2.4 6.8 4.8 0.6 1.3 3.6 3.9 5.7 2.9
Male 2,047 4.5 6.1 2.9 1.6 3.3 8.6 8.0 3.6 16.1 7.3 28.9 7.6 2.5 3.2 10.3 4.3 0.6 1.2 4.1 3.5 6.3 3.1
Female 1,932 4.5 2.8 1.2 0.6 1.6 6.1 5.7 1.9 15.9 12.0 23.9 8.6 2.4 1.8 4.0 5.8 0.6 0.8 4.0 3.3 5.7 2.1
Male 18-29 yrs 278 6.2 6.2 3.9 2.1 2.3 7.8 7.5 3.4 15.8 8.5 24.8 9.0 2.1 1.8 8.3 4.7 0.3 1.3 4.1 3.1 4.9 3.4
Male 30-39 yrs 417 4.1 8.2 4.3 3.4 3.4 8.9 8.4 3.8 18.8 7.2 25.7 7.9 1.9 3.6 9.4 3.8 0.5 1.0 2.9 3.6 3.8 2.9
Male 40-49 yrs 483 5.2 4.5 2.5 0.5 2.5 10.5 9.5 4.7 15.2 7.7 35.4 10.5 4.0 4.2 13.2 6.2 0.7 1.5 5.7 3.7 8.0 3.0
Male 50-59 yrs 380 4.7 6.0 2.5 1.2 3.5 10.5 10.0 2.5 18.0 8.0 31.7 5.2 3.2 3.5 12.5 4.0 1.5 1.0 4.7 5.2 5.7 3.0
Male 60 yrs or older 489 3.0 6.0 2.0 1.0 4.3 5.5 5.0 3.3 13.4 5.5 25.2 5.5 1.3 2.5 7.6 3.0 0.3 1.0 3.0 2.0 7.8 3.5
Female 18-29 yrs 472 7.6 3.1 1.6 1.6 1.8 6.3 5.8 2.1 16.2 15.4 26.7 11.5 2.4 2.1 4.5 9.9 0.5 1.0 4.5 5.2 4.2 2.9
Female 30-39 yrs 422 5.0 3.1 1.7 0.2 1.7 5.7 5.2 1.4 16.3 10.4 22.6 7.1 3.3 2.4 5.2 5.2 0.2 0.2 4.0 3.5 5.0 2.1
Female 40-49 yrs 378 3.6 3.2 1.7 0.7 1.5 7.5 7.3 2.2 16.7 13.3 26.5 10.2 3.2 2.9 5.1 4.9 1.2 1.0 4.4 3.9 5.8 1.0
Female 50-59 yrs 316 2.9 1.7 1.0 ― 0.7 6.4 5.9 2.0 16.0 12.5 21 .4 8.1 1.5 1.2 2 .2 4.9 1.0 1.0 4.4 1.5 3.9 2.0
Female 60 yrs or older 345 2.3 2.6 ― 0.3 2.3 4.5 4.3 1.7 13.9 7.4 21 .3 5.1 1.1 ― 2.6 2.8 0.3 0.9 2.6 1.4 9.9 2.6
Kanto 2,517 4.8 4.4 2.3 1.1 2.3 7.3 6.9 2.4 15.3 8.3 25.4 7.8 2.7 2.6 6.7 5.0 0.8 0.9 4.0 3.5 5.1 2.3
Kansai 935 3.8 3.4 1.3 0.6 2.1 7.5 6.7 3.1 17.6 12.5 27.9 9.7 2.2 2.2 7.6 5.4 0.3 1.2 4.4 3.1 7.2 2.6
Tokai 526 4.4 6.7 2.6 1.8 3.6 7.8 7.2 3.6 16.5 10.2 28.7 6.5 1.9 3.0 9.1 4.9 0.7 1.0 3.6 3.5 7.9 4.6
Worker (child 7 yrs and over) 1,429 2.9 4.2 1.4 0.9 2.8 7.1 6.7 2.5 15.0 9.1 25.7 7.6 1.9 2.2 6.3 4.2 0.7 1.0 3.4 2.4 7.6 3.0
Worker (child 2-6 yrs) 196 6.1 5.1 3.2 2.0 1.9 6.6 6.6 2.9 12.0 7.4 21.6 10.9 2.7 2.6 4.7 3.3 1.6 1.0 3.2 2.1 3.4 0.5
Worker (child 1 yr and under) 105 10.0 6.3 5.3 2.1 4.0 8.2 7.3 3.1 12.8 5.9 25.9 9.5 5.0 4.8 3.9 9.1 2.1 2.1 3.1 7.0 4.0 1.9
Worker (married, no children) 862 7.9 2.9 1.9 0.4 1.0 6.1 5.7 2.0 14.9 7.6 26.6 6.9 3.5 2.5 6.6 6.7 0.7 0.7 4.8 4.5 5.2 2.0
Worker (unmarried) 1,250 3.7 5.7 2.6 1.5 3.1 8.9 8.2 3.8 18.8 11.5 28.9 8.6 2.3 2.9 9.6 5.0 0.3 1.1 4.4 3.7 5.3 3.0
Unmarried male 652 3.7 8.4 3.8 1.8 4.7 10.9 10.0 5.1 19.1 8.4 31.5 8.5 2.3 3.8 14.3 3.9 0.3 1.4 4.7 3.5 4.7 3.2
Unmarried female 20s/30s 515 2.7 2.9 1.6 1.4 1.2 6.0 5.6 1.7 18.7 16.2 25.2 10.0 2.4 2.2 5.4 6.3 0.2 0.7 4.7 4.5 5.0 2.8
Unmarried female 40s and over 217 4.1 3.0 0.8 0.9 2.1 7.5 7.0 3.0 16.6 12.0 23.5 6.5 0.8 0.4 3.3 4.0 0.4 1.2 3.3 2.5 7.9 3.0
Student 135 1.3 4.1 2.5 1.4 1.6 5.0 5.0 0.5 15.3 14.5 19 .4 10.2 ― 1.1 6.1 4.2 ― 1.1 4.9 3.0 5.4 3.0
Light 584 5.8 3.7 2.0 1.8 1.0 4.9 4.9 2.2 16.0 9.1 21.8 7.8 2.0 1.4 4.7 5.4 0.3 0.2 2.2 3.4 3.2 1.7
Middle 995 4.4 4.9 2.1 1.1 2.8 7.3 6.8 2.3 19.1 9.2 25.7 10.0 1.6 1.1 5.8 5.1 0.3 0.8 3.8 3.5 6.7 3.6
Heavy 2,400 4.3 4.5 2.2 0.9 2.7 8.0 7.4 3.1 14.7 9.8 27.9 7.4 2.9 3.4 8.4 5.0 0.9 1.2 4.6 3.4 6.3 2.5
Sample
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
Japan Hokkaido TohokuKita
Kanto
Tokyo
metropolitan
area
Koshinetsu Tokai Hokuriku Kinki Chugoku Shikoku Kyushu Okinawa
2016 survey total 3,979 3.6 7.8 6.1 3.1 11.0 3.8 0.9 0.6 0.9 0.6 0.7 0.7 1.1 0.5 0.6 2.2 5.1
2015 survey total 4,198 3.4 7.0 5.7 2.6 9.6 3.2 0.9 0.3 0.8 0.4 0.5 0.5 1.0 0.6 0.5 1.9 4.3
Male 2,047 4.3 7.4 6.0 3.3 11.7 4.5 1.0 0.6 1.0 0.7 0.7 0.9 1.4 0.5 0.5 2.0 5.3
Female 1,932 3.0 8.1 6.3 2.8 10.4 3.0 0.7 0.6 0.8 0.5 0.6 0.5 0.9 0.5 0.7 2.3 4.9
Male 18-29 yrs 278 2.3 10.9 9.0 4.1 12.4 5.7 1.0 1.3 1.6 0.8 1.0 1.3 1.8 0.5 1.0 3.1 4.1
Male 30-39 yrs 417 4.1 5.8 5.3 2.2 11.5 3.8 1.4 1.2 1.9 1.0 1.2 1.0 2.2 1.0 1.0 2.2 5.5
Male 40-49 yrs 483 4.5 7.0 5.7 2.5 13.2 4.7 0.2 0.2 1.0 0.5 0.7 1.0 1.2 0.7 0.2 1.7 6.7
Male 50-59 yrs 380 3.0 6.2 5.0 3.5 10.5 4.2 0.5 0.2 0.5 0.5 0.5 0.7 0.7 0.2 0.5 1.2 5.5
Male 60 yrs or older 489 6.3 8.3 5.8 4.5 10.8 4.3 1.8 0.3 0.3 0.8 0.3 0.8 1.0 ― 0.3 2.0 4.0
Female 18-29 yrs 472 1.8 10.2 9.2 2.4 11.8 3.7 0.5 0.5 1.0 0.5 1.0 1.0 1.6 0.8 1.0 2.1 4.2
Female 30-39 yrs 422 2.4 9.0 7.1 2.4 14.9 5.2 1.2 0.7 1.2 0.5 0.7 0.5 0.5 0.5 0.7 2.8 10.1
Female 40-49 yrs 378 4.1 6.6 4.9 2.4 6.8 2.2 0.7 1.0 0.7 0.5 0.2 0.2 0.7 0.5 0.7 1.9 3.2
Female 50-59 yrs 316 2.9 7.4 5.2 3.4 6.4 2.0 0.5 0.2 0.5 ― 0.2 ― 0.2 0.2 ― 1.7 2.5
Female 60 yrs or older 345 4.0 6.5 4.3 4.0 10.5 1.1 0.6 0.6 0.3 0.9 0.6 0.6 1.1 0.3 0.6 3.1 3.4
Kanto 2,517 3.4 7.9 6.1 3.2 10.4 3.8 0.8 0.7 0.8 0.6 0.4 0.7 0.7 0.3 0.5 2.1 5.1
Kansai 935 4.0 6.6 5.3 2.8 11.0 3.0 0.6 0.3 1.0 0.1 0.6 0.7 1.8 0.4 0.2 1.4 4.1
Tokai 526 3.8 9.1 7.7 3.0 14.4 5.0 1.4 0.8 1.3 1.3 1.9 1.1 1.9 1.3 1.9 4.1 6.6
Worker (child 7 yrs and over) 1,429 3.9 8.0 6.0 3.9 11.4 3.8 1.1 0.5 0.8 0.8 0.4 0.8 1.2 0.4 0.5 2.0 4.6
Worker (child 2-6 yrs) 196 2.0 7.6 7.1 2.1 16.6 6.0 1.0 1.5 1.7 1.0 1.0 1.0 2.0 1.0 1.5 1.5 12.2
Worker (child 1 yr and under) 105 4.2 7.2 4.4 4.0 17.2 5.6 2.1 1.2 1.2 1.2 1.2 3.0 3.3 1.2 1.2 2.1 8.8
Worker (married, no children) 862 2.7 8.6 6.9 2.7 10.2 3.1 0.4 0.5 0.8 0.2 0.8 0.3 0.5 0.5 0.3 1.7 4.4
Worker (unmarried) 1,250 4.2 6.8 5.6 2.5 10.1 3.8 0.8 0.5 0.9 0.4 0.7 0.6 0.9 0.4 0.8 2.8 5.0
Unmarried male 652 5.2 5.9 4.8 3.0 10.5 4.0 0.8 0.7 1.3 0.6 1.0 0.8 1.4 0.4 0.6 3.1 5.0
Unmarried female 20s/30s 515 2.1 8.7 7.8 1.6 10.5 3.7 0.8 0.4 0.8 0.4 0.9 0.7 1.2 0.7 0.9 2.4 5.0
Unmarried female 40s and over 217 5.3 6.6 4.1 2.9 6.6 2.0 0.4 0.4 ― ― ― ― 0.4 ― 0.4 2.1 2.4
Student 135 2.7 9.4 8.2 3.2 8.5 1.8 0.5 1.4 0.5 0.9 1.4 1.1 2.9 0.9 ― 1.8 1.8
Light 584 1.6 9.7 8.4 3.4 13.2 4.9 1.1 0.7 0.9 0.6 0.8 1.4 1.5 0.8 0.7 2.5 6.5
Middle 995 2.2 7.8 6.4 2.5 12.6 3.9 0.9 0.5 1.1 0.5 0.7 0.5 1.1 0.6 0.7 2.0 5.2
Heavy 2,400 4.7 7.3 5.5 3.3 9.9 3.4 0.8 0.6 0.8 0.6 0.6 0.6 1.0 0.4 0.5 2.2 4.6
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Number of
trips taken
Sex
Sex & age
Area of
residence
Life
stage
Oceania Japan
Sex
Sex & age
Area of
residence
Life
stage
China (excluding Hong Kong and Macau) Hong Kong or Macau
Number of
trips taken
Number of
trips taken
Southeast Asia
Sex
Sex & age
Area of
residence
Life
stage
Guam or SaipanEurope Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska Hawaii
1. Destinations Considered / Destinations Decided on (1)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 2 Actions Taken for Prior Consideration of Travel
AB-ROAD Overseas Travel Survey 2016
(%)
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA west USA southCanada or
AlaskaCanada Alaska
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other than
Oahu)
Guam or
SaipanGuam Saipan
2016 survey total 3,979 28.3 6.2 9.3 7.2 6.6 8.9 8.0 8.0 4.7 2.1 3.2 10.7 5.9 6.2 2.0 3.3 3.2 0.4 2.6 18.0 15.3 7.0 11.1 10.3 4.1
2015 survey total 4,198 28.2 6.6 9.8 6.4 6.7 9.0 7.2 7.5 6.7 3.6 3.7 10.6 5.1 6.0 2.2 3.4 3.2 0.6 2.4 19.0 16.4 7.8 9.7 9.1 3.8
UK 247 100.0 100.0 41.4 29.7 23.9 27.5 19.0 23.3 8.7 4.3 6.1 16.7 14.3 11.6 3.9 6.5 5.7 1.2 3.7 9 .0 5 .8 4.9 5 .1 5 .1 1.3
France 368 100.0 27.8 100.0 32.2 30.5 38.3 26.5 17.8 8.1 3.4 6.1 14.6 10.2 9.5 3.7 4.7 3.8 1.2 4.4 11 .1 9 .3 5.0 4 .0 4 .0 1.2
Germany 286 100.0 25.6 41.4 100.0 33.3 33.5 35.9 28.6 11.0 6.1 7.4 12.2 9.8 7.3 3.3 7.1 6.8 1.5 5.1 10 .1 8 .4 5.7 4 .0 4 .0 1.8
Spain 261 100.0 22.5 42.9 36.5 100.0 45.6 26.5 22.2 13.6 6.1 10.1 13.9 9.3 10.0 4.0 5.6 5.2 0.8 5.6 11 .5 9 .3 7.0 1 .5 1 .5 1.2
Italy 353 100.0 19.2 40.0 27.1 33.7 100.0 26.5 20.7 9.5 5.5 6.4 11.5 8.0 7.3 3.4 4.2 4.2 0.6 4.8 10 .4 8 .0 5.5 3 .9 3 .5 1.3
Other countries in western Europe 318 100.0 14.7 30.6 32.3 21.7 29.4 100.0 37.7 13.8 5.8 10.6 9.5 6.1 6.5 2.5 4.5 4.2 0.6 3.2 6 .1 4 .2 4.2 2 .2 1 .9 1.0
Other places in Europe 318 100.0 18.1 20.6 25.7 18.2 23.0 37.8 100.0 12.8 7.2 9.8 8.0 5.4 4.6 2.1 7.4 6.7 1.6 5.8 5 .6 4 .6 4.1 1 .2 0 .6 0.9
Turkey 83 54.3 12.7 14.8 21.0 19.2 23.4 22.1 27.3 100.0 100.0 28.7 12.0 8.2 9.3 4.1 6.5 6.5 1.2 7.3 11 .9 8 .6 8.0 1 .2 1 .2 1.2
Other Middle East or Africa 127 55.9 11.9 17.6 16.6 20.7 17.7 26.7 24.6 100.0 18.9 100.0 13.1 7.3 10.8 4.0 3.1 3.1 1.6 9.0 11 .9 7 .9 7.2 4 .4 4 .4 2.3
USA east 233 35.6 15.2 16.1 12.1 10.4 12.1 8.3 7.3 6.0 2.9 4.0 100.0 100.0 37.5 14.0 14.3 14.3 0.9 9.1 18.5 14.5 10.4 5 .9 5.5 1.8
USA west 248 28.4 11.6 14.1 8.4 10.5 10.4 8.3 5.9 7.4 3.1 5.6 100.0 35.3 100.0 15.0 11.2 10.8 2.0 9.3 21.9 18.7 11.3 6.6 6.3 4.1
USA south 79 24.2 12.3 17.0 12.0 13.2 15.0 10.2 8.6 8.0 4.3 6.5 100.0 41.2 46.9 100.0 16.1 16.1 1.3 18.3 24.9 20.9 16.3 10.3 10.3 9.0
Canada 126 37.2 11.1 11.1 15.4 10.9 11.7 10.6 17.0 5.7 4.3 3.1 36.0 26.5 21.3 10.1 100.0 100.0 6.3 8.0 13.5 12.5 7.4 6.3 6.3 4.5
Alaska 15 56.3 20.6 29.0 29.0 13.7 15.3 13.7 34.2 13.7 6.9 13.7 34.2 13.7 34.2 6.9 100.0 54.5 100.0 6.9 15.3 15.3 15.3 6.9 6.9 6.9
Central/South America or Caribbean 103 39.4 8.8 15.7 14.2 14.3 16.4 9.8 17.8 13.4 5.9 11.1 35.6 20.6 22.3 14.0 9.8 9.8 1.0 100.0 13.6 8 .8 11.9 6.5 5.7 4.6
Hawaii (Oahu) 609 11 .3 2.4 5.6 3.9 4.0 4.6 2 .2 2 .4 2.7 1.2 1.6 11.5 5.6 7.6 2.7 2.6 2.6 0.4 1.5 100.0 100.0 28.1 22.2 21.5 9.1
Hawaii (other than Oahu) 279 15 .9 4.4 6.6 5.8 6.6 7.0 4.8 4.7 5.0 2.4 3.3 14.4 8.7 10.0 4.6 3.4 3.4 0.8 4.4 100.0 61.4 100.0 27.4 25.8 13.9
Guam 408 6 .6 3.1 3 .6 2.8 1 .0 3 .1 1 .5 0 .5 1.4 0.2 1.4 5 .0 3.1 3.8 2.0 1.9 1.9 0.2 1.4 40.9 32.2 17.6 100.0 100.0 30.8
Saipan 161 5 .6 2.0 2 .8 3.2 2.0 2 .7 2 .0 1 .7 1.8 0.6 1.8 7.3 2.6 6.3 4.4 3.5 3.5 0.6 2.9 44.3 34.4 24.1 100.0 77.9 100.0
South Pacific islands or other islands 180 21 .3 4.4 7.7 5.4 6.4 9.5 5.5 7.1 10.8 3.5 8.3 7.9 3.6 7.4 3.1 4.5 4.5 1.2 6.8 41.6 33.3 21.8 31.2 26.1 20.5
Shanghai 84 15 .4 8.5 6.2 6.1 5.5 4.4 4.1 4.7 4.8 2.7 3.3 6.7 6.7 5.8 5.0 2.7 2.7 1.2 3.5 9 .6 4 .9 8.5 8.8 8.8 5.0
Beijing 44 16 .1 9.5 8.9 8.3 8.3 6.7 6.7 6.7 10.5 6.7 7.7 15.7 11.8 11.3 7.4 8.3 8.3 2.3 5.1 9 .5 7 .2 7.4 7.4 7.4 7.4
Other China (exc. Hong Kong / Macau) 98 10 .7 4.5 4 .3 7.7 1.8 4.3 5.2 5.7 4.9 4.0 4.0 3 .0 3.0 2.3 2.3 4.3 4.3 1.0 2.3 3 .3 2 .3 3.3 7.8 6.5 5.3
Hong Kong 274 8 .2 2.3 3 .8 2.6 1 .4 2 .9 2 .4 1 .7 2.3 2.0 1.4 2 .7 2.1 2.1 1.2 1.5 1.2 0.7 1.2 10 .1 7 .7 5.1 13.7 12.7 6.2
Macau 110 6 .3 2.0 2 .9 2 .0 0 .9 2 .7 3.6 3.6 4.9 4.9 1.8 3 .5 2.7 2.9 2.0 3.8 3.8 0.9 2.9 4 .0 3 .2 2.9 10.2 8.4 4.7
Taiwan 636 5 .7 2.4 1 .9 1 .3 1.7 2 .0 1 .6 1 .8 1.8 1.4 0.8 2 .2 1.3 1.7 0.5 0.6 0.5 0.3 1.1 5 .6 4 .3 2.6 9.1 8.2 3.9
Korea 381 4 .1 1.8 1 .2 1 .4 1 .0 2 .0 1 .9 2 .1 1.5 0.9 1.2 1 .8 1.8 1 .0 0.6 0.9 0.9 0.3 0.9 4 .6 2 .9 3.1 7.3 6.2 3.5
Singapore 322 8 .8 2.3 3 .8 2.5 2.8 3 .4 2 .1 1 .5 4.0 3.3 1.8 3 .7 2.2 2.5 1.1 2.8 2.8 0.3 0.9 12 .9 10 .2 6.0 15.0 14.2 7.3
Phuket 97 10 .3 6.1 7.0 6.1 5.5 5.8 2 .0 4.6 6.8 3.5 5.6 5 .6 5.6 4.8 3.0 3.6 3.6 1.0 5.3 23.3 18.5 11.9 22.3 20.5 15.0
Thai beaches (other than Phuket) 101 9 .7 4.4 8.5 5.6 2.9 6.5 3 .0 3.2 4.2 2.0 4.2 4 .6 3.4 3.4 3.4 2.2 2.2 1.0 4.2 7 .5 5 .5 6.3 17.0 16.0 7.5
Bangkok or other Thai cities 288 7 .3 3.2 4 .3 2.5 2.5 2 .8 2 .4 3.3 4.4 3.4 2.3 2 .9 1.7 2.0 1.2 1.6 1.2 0.7 1.1 5 .9 4 .5 3.7 7.4 6.7 3.0
Bali 201 9 .1 1.7 5.8 3.2 2.7 4.4 2 .1 2 .1 3.5 1.5 3.2 6.6 4.4 2.7 1.7 2.2 2.2 0.5 2.7 25.2 21.5 8.4 27.1 25.6 16.4
Indonesian beaches (other than Bali) 25 12.4 8.8 8.8 8.8 3.9 8.8 3.9 7.6 11.4 3.9 11.4 8.8 8.8 8.8 8.8 13.6 13.6 3.9 8.8 25.3 22.3 21.6 25.5 25.5 20.7
Indonesian cities 39 25.6 13.0 15.8 11.2 5.0 8.9 7.5 7.4 9.3 4.4 7.5 14.0 14.0 11.4 8.2 11.4 11.4 2.6 10.8 14.6 14.6 11.4 26.5 23.3 17.6
Malaysia 161 12 .4 2.6 5.2 5.5 3.9 5.2 2 .3 3.6 4.4 2.7 3.5 5.9 4.7 4.5 3.2 4.7 4.7 0.6 4.2 8 .2 8 .2 4.2 16.2 15.4 7.3
Philippines 135 8 .1 3.1 3 .3 3.3 2.4 4.0 3.1 3.1 1.5 0.7 1.5 7.0 3.8 5.5 4.0 4.9 4.9 1.4 3.1 22.4 18.9 10.8 34.7 31.1 25.2
Vietnam 238 13 .9 4.0 5.8 3.1 2.9 5.6 5.0 5.3 5.5 4.8 1.8 4 .5 3.2 2.7 2.0 3.7 3.7 0.4 1.8 10 .4 7 .2 5.6 8.4 7.9 4.2
Cambodia 106 17 .3 6.5 7.1 6.0 9.2 8.2 9.6 6.8 10.7 6.7 7.5 4 .0 2.8 4.0 0.9 0.9 0.9 0.9 3.7 10 .8 6 .3 8.7 11.0 9.8 5.2
Other places in Asia 145 21 .0 5.9 7.9 5.1 6.5 5.8 7.8 11.3 16.5 7.1 12.9 6.3 3.8 5.6 1.5 4.9 4.2 2.0 7.8 6 .9 5 .7 5.6 3 .3 3 .3 2.4
Australia 245 28.7 7.9 9.5 8.8 9.9 9.8 9.0 11.4 7.7 3.4 6.2 12.5 7.7 9.8 3.2 7.2 7.2 0.4 4.3 25.5 19.8 14.0 13.5 12.3 8.1
New Zealand or other Oceania 123 47.1 11.7 16.7 14.2 18.8 18.6 16.5 17.0 12.0 4.0 10.0 15.1 9.9 10.4 6.1 10.5 9.8 1.4 7.1 21.4 17.5 13.5 7.5 6.9 5.9
Sample
South
Pacific
islands or
other
islands
China
(excluding
Hong Kong
and Macau)
Shanghai Beijing
Other
China (exc.
Hong Kong
/ Macau)
Hong Kong
or MacauHong Kong Macau Taiwan Korea
Southeast
AsiaSingapore Phuket
Thai
beaches
(other than
Phuket)
Bangkok or
other Thai
cities
Bali
Indonesian
beaches
(other than
Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
2016 survey total 3,979 4.5 4.5 2.1 1.1 2.5 7.4 6.9 2.8 16.0 9.6 26.5 8.1 2.4 2.5 7.2 5.1 0.6 1.0 4.1 3.4 6.0 2.7
2015 survey total 4,198 4.4 4.1 2.1 1.1 1.9 7.5 6.8 2.4 14.1 11.1 25.2 6.8 1.9 2.4 6.8 4.8 0.6 1.3 3.6 3.9 5.7 2.9
UK 247 3.2 3.6 2.9 1.7 1.8 2.6 2.6 0.9 6 .2 2 .8 11 .9 3 .0 2.4 1.8 3.8 1.4 0.9 2.1 1.7 1.7 3.9 2.8
France 368 3.7 1.9 1.4 1.1 1.1 2.9 2.9 0.9 3 .2 1 .3 12 .4 3.3 1.9 2.3 3.3 3.2 0.6 1.7 2.3 1.2 3.8 2.0
Germany 286 3.4 3.5 1.8 1.3 2.6 2.5 2.5 0.8 2 .9 1 .8 9 .2 2 .8 2.1 2.0 2.5 2.2 0.8 1.5 3.1 1.6 2.6 2.2
Spain 261 4.4 2.3 1.8 1.4 0.7 1 .5 1 .5 0.4 4 .1 1 .4 11 .5 3.5 2.1 1.1 2.7 2.1 0.4 0.7 2.4 1.2 2.6 3.7
Italy 353 4.9 1.6 1.0 0.8 1.2 2 .2 2.2 0.9 3 .6 2 .2 10 .5 3 .1 1.6 1.9 2.3 2.5 0.6 1.0 2.4 1.6 3.8 2.5
Other countries in western Europe 318 3.1 2.0 1.1 0.9 1.6 2 .4 2.1 1.2 3 .1 2 .2 9 .5 2 .2 0.6 0.9 2 .2 1.3 0.3 0.9 1.2 1.3 3.8 3.2
Other places in Europe 318 4.0 2.5 1.2 0.9 1.8 1 .8 1 .5 1.2 3 .6 2 .5 11 .2 1 .5 1.4 1.0 3.0 1.3 0.6 0.9 1.8 1.3 4.0 2.3
Turkey 83 7.5 6.2 2.7 3.5 4.7 8.9 6.5 6.5 10 .6 4 .2 33.0 12.6 4.1 2.4 11.7 3.5 1.2 2.1 5.3 1.2 13.7 8.5
Other Middle East or Africa 127 11.7 5.8 2.2 2.7 3.1 3.9 3.1 1.6 3 .9 3 .5 21 .5 4.6 4.3 3.3 5.2 5.0 2.3 2.3 4.5 1.6 3.3 6.3
USA east 233 2.8 3.2 2.4 2.2 1.3 2 .4 2.4 1.3 3 .5 2 .9 11 .7 3 .1 2.3 1.5 2 .1 3.8 1.0 2.3 3.3 2.2 3.3 1.3
USA west 248 5.4 2.7 2.0 2.0 0.9 2 .3 2.3 1.3 4 .4 1 .5 10 .0 3.3 1.9 1.4 2.3 2.2 0.9 1.8 2.9 3.0 2.6 1.7
USA south 79 7.1 5.3 5.3 4.1 2.8 4.0 4.0 2.8 4 .1 2 .8 16 .7 4.4 3.7 4.3 4.3 4.4 2.8 4.1 6.6 6.9 5.9 1.3
Canada 126 6.5 4.5 1.8 2.9 3.3 3.3 2.6 3.3 2 .6 2 .8 16 .6 7.0 2.8 1.8 2.8 3.5 2.7 3.5 6.1 5.3 7.0 0.8
Alaska 15 15.3 6.9 6.9 6.9 6.9 13.3 13.3 6.9 12.2 6.9 20.2 6.9 6.9 6.9 13.7 6.9 6.9 6.9 6.9 13.3 6.9 6.9
Central/South America or Caribbean 103 11.8 2.9 2.9 2.2 2.2 3.1 3.1 3.1 6 .9 3 .4 18 .0 2 .9 5.0 4.1 3.1 5.2 2.2 4.1 6.6 4.0 4.0 3.8
Hawaii (Oahu) 609 9.8 0.8 0.7 0.5 0.4 3.5 3.5 0.6 4 .4 1 .8 15 .8 5.4 2.9 0.9 2 .1 7.1 0.9 0.9 2.2 4.2 2.8 1.1
Hawaii (other than Oahu) 279 14.1 2.9 2.6 1.2 1.2 5.0 5.0 1.1 6 .0 4 .2 18 .2 6.9 4.1 2.3 3.8 6.0 2.0 1.6 2.4 5.2 4.7 3.3
Guam 408 11.5 2.8 1.8 0.8 1.6 8.8 8.5 2.3 12.7 5.8 30.1 11.2 4.9 3.9 4.8 12.6 1.6 2.2 6.1 10.3 4.6 2.5
Saipan 161 22.8 5.1 2.6 2.0 3.2 11.3 10.5 3.2 15.5 8.2 42.6 14.5 9.0 4.7 5.4 20.5 3.3 4.3 7.3 21.1 6.1 3.4
South Pacific islands or other islands 180 100.0 2.5 1.8 1.2 1.9 1 .9 1 .9 1.2 6 .7 4 .2 36.4 8.6 8.9 3.8 5.8 17.6 3.4 3.2 8.2 13.7 7.1 2.9
Shanghai 84 3.8 100.0 100.0 27.0 22.4 32.4 31.3 15.9 34.6 16.3 15 .4 11.1 2.7 2.7 5.5 2.7 2.7 2.7 6.0 3.5 5.6 2.3
Beijing 44 5.1 100.0 51.7 100.0 32.7 31.3 31.3 18.5 45.0 35.9 18 .9 10.7 5.1 5.1 10.5 5.1 5.1 5.1 9.5 5.1 9.5 3.9
Other China (exc. Hong Kong / Macau) 98 3.5 100.0 19.2 14.7 100.0 32.7 29.7 19.3 31.3 14.8 31.6 14.1 3.0 4.7 10.9 7.0 3.0 7.7 9.8 6.8 11.5 6.7
Hong Kong 274 1.3 17.1 9.6 5.0 10.6 100.0 100.0 32.9 43.6 18.5 32.8 20.4 1.2 1.2 9.3 4.0 1.1 2.0 4.9 4.6 9.4 3.9
Macau 110 2.0 22.8 12.1 7.4 17.2 100.0 82.0 100.0 41.0 20.9 38.9 24.8 2.9 2.9 10.6 3.8 2.7 3.8 4.2 5.1 12.1 3.3
Taiwan 636 1.9 9.0 4.6 3.1 4.8 19.8 18.8 7.1 100.0 22.2 26.5 11.0 1.4 2.4 8.5 4.8 1.1 1.5 3.9 2.4 7.9 3.2
Korea 381 2.0 6.8 3.6 4.1 3.8 14.2 13.3 6.0 37.0 100.0 19 .8 10.6 1.6 1.9 7.0 3.4 1.0 1.6 1.8 2.8 3.7 1.0
Singapore 322 4.8 5.7 2.9 1.5 4.3 18.7 17.4 8.5 21.8 12.6 100.0 100.0 6.4 3.5 12.0 13.7 1.9 3.6 14.4 8.2 13.5 4.5
Phuket 97 16.4 3.0 2.3 2.3 3.0 3.3 3.3 3.3 9 .5 6.1 100.0 21.2 100.0 35.0 29.5 32.7 7.0 7.0 27.2 27.7 15.9 4.6
Thai beaches (other than Phuket) 101 6.8 4.6 2.2 2.2 4.6 3.1 3.1 3.1 15.3 7.1 100.0 11.1 33.7 100.0 61.2 21.9 9.7 9.4 21.5 14.0 17.8 7.3
Bangkok or other Thai cities 288 3.6 4.5 1.6 1.6 3.7 9.2 8.8 4.0 18.9 9.2 100.0 13.4 9.9 21.4 100.0 10.0 3.8 6.2 13.1 4.5 17.5 12.5
Bali 201 15.7 3.4 1.1 1.1 3.4 6.1 5.5 2.1 15.0 6.5 100.0 21.9 15.7 10.9 14.3 100.0 8.4 7.2 16.2 18.6 16.2 7.1
Indonesian beaches (other than Bali) 25 24.2 11.6 8.8 8.8 11.6 11.6 11.6 11.6 26.5 14.7 100.0 23.8 26.9 38.4 42.8 66.8 100.0 39.0 34.8 20.3 21.4 12.5
Indonesian cities 39 14.6 19.3 5.7 5.7 19.3 13.8 13.8 10.7 24.8 15.1 100.0 29.7 17.4 24.2 45.9 37.1 25.3 100.0 44.4 21.9 33.2 20.3
Malaysia 161 9.2 7.0 3.1 2.6 6.0 9.1 8.3 2.9 15.4 4 .3 100.0 28.8 16.4 13.5 23.5 20.2 5.5 10.8 100.0 18.9 22.1 7.0
Philippines 135 18.2 5.4 2.2 1.7 4.9 9.4 9.4 4.2 11.2 7.8 100.0 19.5 19.9 10.4 9.5 27.7 3.8 6.3 22.6 100.0 11.6 5.3
Vietnam 238 5.4 5.8 2.0 1.8 4.7 11.2 10.8 5.6 21.2 5.9 100.0 18.3 6.5 7.5 21.2 13.7 2.3 5.5 15.0 6.6 100.0 23.2
Cambodia 106 4.9 7.1 1.8 1.6 6.2 10.9 10.0 3.4 19.3 3 .7 100.0 13.6 4.2 7.0 34.1 13.5 3.0 7.5 10.6 6.8 52.2 100.0
Other places in Asia 145 7.4 8.1 2.0 2.5 7.1 8.3 7.6 5.4 10 .2 3 .9 50.6 10.4 6.7 10.8 20.4 11.6 3.9 8.5 10.9 7.1 22.3 14.1
Australia 245 11.8 2.8 2.5 2.0 1.2 5.5 5.5 1.9 7 .4 3 .4 28.4 10.1 5.7 3.7 6.2 10.2 2.0 2.2 6.4 6.9 5.7 4.1
New Zealand or other Oceania 123 12.4 6.0 4.0 2.4 3.8 4.5 4.5 3.2 8 .7 4.7 27.3 10.6 3.9 5.8 6.1 9.5 2.6 2.6 5.0 4.4 5.1 5.9
Sample
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
Japan Hokkaido TohokuKita
Kanto
Tokyo
metropolitan
area
Koshinetsu Tokai Hokuriku Kinki Chugoku Shikoku Kyushu Okinawa
2016 survey total 3,979 3.6 7.8 6.1 3.1 11.0 3.8 0.9 0.6 0.9 0.6 0.7 0.7 1.1 0.5 0.6 2.2 5.1
2015 survey total 4,198 3.4 7.0 5.7 2.6 9.6 3.2 0.9 0.3 0.8 0.4 0.5 0.5 1.0 0.6 0.5 1.9 4.3
UK 247 3.4 9.4 7.9 5.9 11.4 7.3 3.0 3.0 2.9 3.0 2.1 3.6 2.4 2.1 1.3 4.1 4.1
France 368 3.1 8.4 6.3 5.6 9.2 5.8 3.0 1.9 2.4 1.9 2.2 2.0 1.8 1.8 1.6 2.4 4.1
Germany 286 2.6 9.8 7.6 6.1 9.7 6.0 3.6 1.7 2.5 2.0 2.5 1.8 3.5 2.4 2.0 3.0 4.4
Spain 261 3.6 12.9 9.3 8.9 10.0 6.2 2.7 1.3 1.5 1.0 1.8 1.5 1.6 1.3 1.8 2.6 4.1
Italy 353 2.4 9.7 6.8 6.5 9.2 4.6 1.7 1.2 1.7 1.7 2.3 1.5 2.0 1.7 1.4 3.9 4.3
Other countries in western Europe 318 3.5 9.2 6.9 6.4 7.5 3.9 4.0 1.9 1.8 2.1 1.8 2.0 2.2 2.1 1.9 2.8 3.0
Other places in Europe 318 5.1 11.9 8.7 6.5 8.2 4.8 3.5 1.8 1.8 1.8 2.2 2.4 1.7 2.0 1.8 3.7 4.1
Turkey 83 12.4 11.4 9.9 5.8 10.3 7.9 3.5 2.1 3.5 2.1 4.5 2.7 3.5 2.1 3.5 3.5 3.5
Other Middle East or Africa 127 14.7 17.1 12.0 9.7 9.2 3.4 2.8 1.5 3.1 2.3 1.4 0.8 1.4 2.1 1.4 2.9 4.4
USA east 233 2.3 9.0 8.1 5.2 10.9 5.8 3.5 2.1 2.2 2.2 1.8 2.2 4.0 2.1 2.1 4.2 3.8
USA west 248 3.3 11.1 9.6 5.1 10.2 6.6 2.0 2.0 3.1 2.2 2.1 2.1 3.8 2.0 1.6 3.4 4.0
USA south 79 2.8 11.1 9.8 9.5 14.8 10.1 4.0 4.0 4.0 4.0 4.0 5.2 6.7 4.0 4.0 5.5 12.3
Canada 126 4.8 18.4 13.9 9.6 8.2 5.8 2.5 2.5 2.5 2.5 2.5 3.5 2.5 2.5 2.5 3.9 6.6
Alaska 15 20.2 12.2 6.9 12.2 6.9 6.9 6.9 6.9 6.9 6.9 6.9 6.9 6.9 6.9 6.9 6.9 6.9
Central/South America or Caribbean 103 10.9 11.9 10.2 8.5 12.8 6.4 2.2 2.2 3.1 3.1 3.1 3.1 3.1 2.2 2.2 4.3 7.6
Hawaii (Oahu) 609 1.4 10.1 7.9 3.5 12.6 5.1 0.8 0.9 1.4 0.5 1.0 0.9 1.1 0.8 0.8 2.8 8.7
Hawaii (other than Oahu) 279 2.9 14.5 12.2 5.9 16.3 8.6 1.5 1.8 2.8 1.5 2.5 2.3 2.1 1.5 1.8 4.5 10.6
Guam 408 1.2 7.8 7.4 2.1 21.2 7.5 1.0 1.0 1.3 1.2 1.7 1.4 1.9 1.7 1.5 2.4 13.8
Saipan 161 2.2 13.3 12.3 4.5 23.2 9.9 2.0 2.0 2.6 2.0 2.5 2.8 2.0 2.0 2.6 4.0 20.1
South Pacific islands or other islands 180 5.9 19.9 16.1 8.4 12.5 6.0 1.2 1.2 2.5 1.9 2.2 1.2 1.2 1.2 1.8 3.4 8.0
Shanghai 84 3.5 8.2 7.3 5.8 26.0 11.1 6.5 5.0 5.9 3.9 5.3 6.4 6.2 5.0 5.3 9.4 14.0
Beijing 44 8.3 11.2 11.2 6.7 30.3 16.4 9.5 5.1 8.3 6.7 9.5 7.9 11.8 6.7 11.8 14.5 18.5
Other China (exc. Hong Kong / Macau) 98 10.5 4.7 3.0 4.7 13.7 6.4 5.0 2.3 4.7 4.0 4.7 3.3 6.0 3.0 3.0 5.9 6.8
Hong Kong 274 4.0 4.9 4.9 2.0 18.0 7.6 2.2 1.1 1.7 1.9 1.9 2.7 2.8 1.1 1.8 6.4 8.1
Macau 110 7.1 4.2 4.2 3.6 16.5 6.3 5.7 2.0 2.7 3.2 3.2 4.9 2.9 2.0 3.8 5.9 6.7
Taiwan 636 2.3 3.7 2.9 1.7 22.0 9.4 2.0 1.4 1.6 1.1 1.6 1.7 2.4 1.0 1.1 5.1 10.2
Korea 381 1.5 2.9 2.2 1.5 19.1 9.6 2.4 1.3 2.4 1.4 1.7 1.9 2.3 1.1 1.3 4.9 7.3
Singapore 322 4.7 9.1 7.7 4.1 13.6 5.5 1.9 1.5 1.9 2.2 1.9 2.2 1.7 1.0 2.0 4.1 8.1
Phuket 97 10.0 16.4 14.5 4.9 20.4 7.4 2.3 2.3 2.3 3.5 4.3 4.8 3.5 3.5 4.6 4.3 13.4
Thai beaches (other than Phuket) 101 15.5 11.0 8.9 7.1 13.7 9.0 2.2 2.9 2.2 2.9 2.9 3.9 2.2 2.2 2.2 2.9 9.1
Bangkok or other Thai cities 288 10.2 5.6 5.2 2.6 10.0 4.0 1.3 1.3 1.0 1.3 1.5 1.4 2.4 1.0 1.5 2.2 5.8
Bali 201 8.3 15.4 12.4 5.8 15.9 5.6 1.5 1.1 2.1 1.6 2.9 1.7 2.0 1.7 2.7 2.9 9.0
Indonesian beaches (other than Bali) 25 22.0 23.5 19.7 12.5 25.1 25.1 12.5 12.5 12.5 8.8 8.8 8.8 8.8 8.8 8.8 8.8 16.5
Indonesian cities 39 31.3 16.2 13.8 8.1 13.7 10.6 8.1 5.7 5.7 5.7 5.7 8.8 5.7 5.7 5.7 8.1 8.2
Malaysia 161 9.8 10.9 9.8 3.8 11.9 6.1 2.3 1.4 1.8 1.8 3.0 1.4 2.3 2.6 3.1 4.7 6.8
Philippines 135 7.6 12.4 12.4 4.0 17.8 9.2 2.4 2.4 2.4 3.3 2.9 2.4 2.4 2.4 3.3 4.4 12.4
Vietnam 238 13.6 6.8 5.9 2.7 12.7 4.9 1.8 1.2 1.2 2.1 2.3 2.3 2.5 2.2 3.1 3.5 7.3
Cambodia 106 19.3 12.7 9.5 6.9 11.4 3.4 2.5 0.9 1.6 1.6 1.6 0.9 2.4 1.6 2.8 3.7 6.6
Other places in Asia 145 100.0 11.0 9.7 5.3 10.0 2.9 2.0 2.8 2.7 2.0 2.6 1.5 3.6 2.0 2.0 2.7 5.1
Australia 245 5.7 100.0 100.0 23.9 13.7 6.8 2.6 2.1 2.9 1.6 3.7 1.7 2.0 2.6 2.9 4.9 6.7
New Zealand or other Oceania 123 6.3 100.0 47.7 100.0 23.9 11.7 5.7 3.4 6.6 3.2 4.0 3.4 4.6 3.2 4.2 10.2 12.5
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded. † Items with under 30 samples are not shaded in the table.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Destination
Considered on
Last Trip
(middle
classification)
Japan
Hawaii
Hong Kong or MacauChina (excluding Hong Kong and Macau)
Destination
Considered on
Last Trip
(middle
classification)
Oceania
Destination
Considered on
Last Trip
(middle
classification)
Guam or Saipan
Southeast Asia
Canada or AlaskaEurope USA (excluding Hawaii and Alaska)Middle East or Africa
43
■Destinations considered on last trip: by destination considered on last trip (Those involved in considering travel plans/Multiple answers)
1. Destinations Considered / Destinations Decided on (2)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 2 Actions Taken for Prior Consideration of Travel
AB-ROAD Overseas Travel Survey 201644
■Destinations considered on last trip and last travel destination (Those involved in considering travel plans/Multiple answers)
2016 survey consideration percentage2016 survey last destination percentage
Consideration Percentage Last destination PercentageRate of
Actual Visit
2016
survey
2015
survey
2016
survey
2015
survey
2016
survey
(n=3,979) (%) (n=4,198) (n=3,979) (%) (n=4,198) (n=3,979)
イギリス UK (n=247) 6.2 6.6 (n=118) 3.0 2.6 47.8
フランス France (n=368) 9.3 9.8 (n=177) 4.5 5.5 48.1
Germany (n=286) 7.2 6.4 (n=131) 3.3 2.8 45.8
スペイン Spain (n=261) 6.6 6.7 (n=103) 2.6 2.6 39.5
イタリア Italy (n=353) 8.9 9.0 (n=183) 4.6 4.1 51.8
西ヨーロッパ諸国 Other countries in western Europe (n=318) 8.0 7.2 (n=167) 4.2 3.7 52.5
ギリシア Greece (n=69) 1.7 1.8 (n=12) 0.3 0.3 17.4
東ヨーロッパ諸国 Countries of eastern Europe (n=174) 4.4 3.5 (n=68) 1.7 1.5 39.1
北ヨーロッパ諸国 Countries of northern Europe (n=140) 3.5 3.7 (n=55) 1.4 1.5 39.3
Turkey (n=83) 2.1 3.6 (n=21) 0.5 1.3 25.3
モロッコ Morocco (n=33) 0.8 1.2 (n=11) 0.3 0.2 33.3
エジプト Egypt (n=21) 0.5 0.8 (n=1) ― 0.1 4.8
ドバイ(アラブ首長国連邦) Dubai (n=44) 1.1 1.1 (n=17) 0.4 0.6 38.6
Kenya (n=9) 0.2 0.2 (n=1) ― ― 11.1
中近東・アフリカ(トルコ、モロッコ等以外)Other Middle East or Africa (n=39) 1.0 1.3 (n=16) 0.4 0.5 41.0
アメリカ東部(ニューヨーク、ナイアガラなど)USA east (n=233) 5.9 5.1 (n=129) 3.2 2.9 55.4
アメリカ西部(ロサンゼルス、ラスベガスなど)USA west (n=248) 6.2 6.0 (n=148) 3.7 3.4 59.7
アメリカ南部(マイアミ、オーランドなど)USA south (n=79) 2.0 2.2 (n=39) 1.0 1.1 49.4
Canada (n=126) 3.2 3.2 (n=63) 1.6 1.9 50.0
アラスカ Alaska (n=15) 0.4 0.6 (n=2) ― 0.1 13.3
メキシコ(カンクン、ティファナなど)Mexico (n=44) 1.1 1.1 (n=14) 0.3 0.6 31.8
ジャマイカ Jamaica (n=9) 0.2 0.1 (n=0) ― ― ―
カリブ海諸島(キューバ、バハマ、ケイマンなど)Caribbean islands (n=26) 0.6 0.6 (n=6) 0.2 0.2 23.1
中南米(メキシコ、ジャマイカ、カリブ海諸島以外)Other Central/South America (n=53) 1.3 1.3 (n=24) 0.6 0.5 45.3
オアフ島 Hawaii (Oahu) (n=609) 15.3 16.4 (n=426) 10.7 11.2 70.0
ハワイ(オアフ島以外) Hawaii (other than Oahu) (n=279) 7.0 7.8 (n=99) 2.5 3.0 35.5
Guam (n=408) 10.3 9.1 (n=221) 5.6 4.7 54.2
サイパン Saipan (n=161) 4.1 3.8 (n=28) 0.7 0.9 17.4
Palau (n=62) 1.6 1.4 (n=9) 0.2 0.3 14.5
ミクロネシア(グアム、サイパン、パラオ以外)Other Micronesia (n=25) 0.6 0.6 (n=4) 0.1 0.1 16.0
フィジー Fiji (n=21) 0.5 0.5 (n=2) 0.1 ― 9.5
Tahiti (n=47) 1.2 1.3 (n=6) 0.2 0.1 12.8
ニューカレドニア New Caledonia (n=52) 1.3 1.0 (n=3) 0.1 0.2 5.8
モルディブ Maldives (n=70) 1.7 1.8 (n=15) 0.4 0.3 21.4
南太平洋・インド洋の島々(フィジー、タヒチ等以外)Other Islands in South Pacific of Indian Ocean (n=17) 0.4 0.6 (n=2) 0.1 0.1 11.8
上海(中国) Shanghai (n=84) 2.1 2.1 (n=50) 1.2 1.2 59.5
北京(中国) Beijing (n=44) 1.1 1.1 (n=19) 0.5 0.6 43.2
香港(中国) Hong Kong (n=274) 6.9 6.8 (n=130) 3.3 3.1 47.4
マカオ(中国) Macau (n=110) 2.8 2.4 (n=42) 1.1 0.9 38.2
中国(上海、北京、香港、マカオ以外)Other China (n=98) 2.5 1.9 (n=60) 1.5 1.0 61.2
Taiwan (n=636) 16.0 14.1 (n=445) 11.2 9.8 70.0
Korea (n=381) 9.6 11.1 (n=275) 6.9 9.0 72.2
シンガポール Singapore (n=322) 8.1 6.8 (n=170) 4.3 3.0 52.8
プーケット島 Phuket (n=97) 2.4 1.9 (n=30) 0.8 0.5 30.9
タイビーチ(プーケット島以外) Thai beaches (other than Phuket) (n=101) 2.5 2.4 (n=21) 0.5 0.7 20.8
タイ(ビーチリゾート以外) Thailand (other than beach resorts) (n=288) 7.2 6.8 (n=183) 4.6 4.3 63.5
Bali (n=201) 5.1 4.8 (n=69) 1.7 2.0 34.3
インドネシアビーチ(バリ島以外)Indonesian beaches (other than Bali) (n=25) 0.6 0.6 (n=2) 0.1 ― 8.0
インドネシア(ビーチリゾート以外)Indonesia (other than beach resorts) (n=39) 1.0 1.3 (n=5) 0.1 0.3 12.8
マレーシアビーチ(ランカウイ島、ペナン島など)Malaysian beaches (n=74) 1.9 2.1 (n=20) 0.5 0.6 27.0
マレーシア(ビーチリゾート以外)Malaysia (other than beach resorts) (n=117) 2.9 2.3 (n=50) 1.3 1.0 42.7
Cebu Island (n=94) 2.4 2.2 (n=29) 0.7 0.8 30.9
フィリピンビーチ(セブ島以外) Philippine beaches (other than Cebu Island) (n=40) 1.0 0.8 (n=13) 0.3 0.1 32.5
フィリピン(ビーチリゾート以外)Philippines (other than beach resorts) (n=30) 0.8 1.4 (n=16) 0.4 0.9 53.3
ベトナムシティ(ホーチミン、ハノイ)Vietnam cities (Ho Chi Minh, Hanoi) (n=185) 4.7 5.0 (n=97) 2.4 2.7 52.4
ベトナムビーチ(ニャチャン、ダナンなど)Vietnam beaches (n=79) 2.0 1.2 (n=25) 0.6 0.2 31.6
ベトナム(ベトナムシティ、ベトナムビーチ以外)Vietnam (other than cities and beach resorts) (n=61) 1.5 0.8 (n=19) 0.5 0.2 31.1
カンボジア Cambodia (n=106) 2.7 2.9 (n=47) 1.2 1.3 44.3
India (n=54) 1.4 1.3 (n=21) 0.5 0.6 38.9
スリランカ Sri Lanka (n=38) 1.0 0.8 (n=11) 0.3 0.3 28.9
その他のアジア Other placesin Asia (n=74) 1.9 1.7 (n=23) 0.6 0.8 31.1
オーストラリア Australia (n=245) 6.1 5.7 (n=114) 2.9 2.1 46.5
ニュージーランド New Zealand (n=116) 2.9 2.3 (n=31) 0.8 0.9 26.7
オセアニア(オーストラリア、ニュージーランド以外)Other Oceania (n=17) 0.4 0.3 (n=5) 0.1 0.1 29.4
† Rate of actual visit was calculated by dividing by the number of actual visitors on their last trip by those who considered that destination. Percentages of 50.0 points or higher are shaded.
Europe
Middle East
or Africa
Oceania
Hawaii
USA (excluding
Hawaii and Alaska)
Canada or
Alaska
Central/
South
America
or
Caribbean
Other places
in Asia
Southeast Asia
Guam or
Saipan
South Pacific
islands or other
islands
China
0 5 10 15 20
2016 survey consideration percentage
2016 survey last destination percentage(%)
1. Destinations Considered / Destinations Decided on (3)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 2 Actions Taken for Prior Consideration of Travel
AB-ROAD Overseas Travel Survey 201645
■Reason for deciding on last travel destination (Those involved in considering travel plans/Single answer)
2016 survey2015 survey
2016
survey
2015
survey
Male
18-29
yrs
Male
30-39
yrs
Male
40-49
yrs
Male
50-59
yrs
Male 60
yrs or
older
Female
18-29
yrs
Female
30-39
yrs
Female
40-49
yrs
Female
50-59
yrs
Female
60 yrs
or older
(n=3,979) (n=4,198) (n=278) (n=417) (n=483) (n=380) (n=489) (n=472) (n=422) (n=378) (n=316) (n=345)
Suited my date of departure, date of return, day of the week, travel period, etc. 11.7 10.7 9.6 12.3 11.7 13.2 8.1 13.4 13.2 13.3 13.0 9.1
Suited my budget 7.6 7.8 13.7 12.3 8.7 8.2 2.8 9.9 7.8 7.8 2.9 2 .6
I just happened to discover a good travel product 5.2 5.2 3.6 3.1 4.2 4.2 7.8 5.5 5.9 3.9 5.9 7.7
Suited my booking needs such as available seat on plane, available room at hotel, etc. 2.1 2.7 0.8 2.2 3.7 3.2 1.5 0.8 2.4 1.9 2.0 2.0
Suited my flying time or flight from the closest airport, etc. 1.1 0.8 2.1 1.0 1.7 1.2 ― 1.8 1.4 1.0 0.2 0.6
It suited the needs of accompanying travelers, such as my children 0.8 1.1 0.8 1.7 0.7 0.5 0.8 0.3 1.9 1.0 0.7 ―
Because I wanted to earn miles 0.7 0.5 1.8 0.7 1.5 1.0 0.3 0.5 0.5 ― 0.2 0.3
Accompanying travelers wanted to go there 8.9 8.4 11.6 10.3 10.2 4.5 6.3 11.0 9.7 10.4 9.1 6.3
It was a location I had wanted to go to from before 7.3 8.2 8.3 6.0 5.7 4.0 6.8 10.2 9.2 6.3 7.9 9.4
I have family members, relatives, acquaintances, friends at the destination 6.3 6.9 4.7 4.6 4.2 8.7 6.8 6.3 8.0 5.8 7.1 7.4
I had been there before and found that it was good 6.1 6.2 3.6 7.2 7.5 6.7 5.0 4.5 6.4 7.3 8.6 4.0
I was interested in a particular sightseeing spot 4.3 3.4 2.1 4.3 2.5 4.2 6.8 3.4 3.3 3.6 5.2 7.1
Was recommended by family members, acquaintances, friends 2.8 2.3 2.8 2.9 3.0 2.7 2.3 3.1 3.3 3.2 2.7 1.4
I was interested in a particular event, activity 2.4 3.1 2.1 2.2 3.5 2.7 1.0 2.1 3.1 3.9 2.9 0.6
I felt like going after seeing it on TV, in a magazine, on the web, etc. 2.3 2.0 3.4 2.9 2.0 3.2 1.0 2.4 2.6 2.4 1.2 2.0
Was recommended by a travel agent 0.4 0.6 1.0 1.0 0.2 ― 0.8 0.3 0.2 ― 0.2 0.9
I felt like going after seeing it in a blog, hearing about it through word-of-mouth communication, etc. 0.3 0.3 0.3 0.5 1.0 0.2 ― ― 0.5 0.2 0.2 ―
I felt like going after seeing the website of the travel bureau 0.2 0.2 ― 0.2 ― 0.5 0.8 ― ― 0.2 ― 0.6
Food seems good 3.7 3.4 3.9 2.4 3.0 4.5 4.3 3.1 3.3 4.4 3.9 4.3
Seems safe 3.4 3.0 4.1 3.8 2.7 3.0 4.3 2.4 2.1 3.9 3.9 4.0
Nature seems good 3.1 3.5 1.6 2.2 2.2 3.7 5.5 3.1 2.1 1.9 2.2 5.4
Climate seems good 2.7 3.3 4.1 1.4 1.7 3.2 5.8 1.3 1.7 2.2 2.7 3.7
City seems good 2.4 2.7 3.4 2.4 2.5 2.5 1.8 3.7 0.9 2.2 1.2 3.7
Timing of the trip seems good 2.3 2.1 1.3 2.4 2.7 2.2 2.5 3.1 0.9 1.9 3.2 2.6
Hotel I want to stay at seems good 2.2 1.9 2.6 1.4 3.0 3.0 2.0 1.0 1.4 2.4 2.2 2.8
Prices seems cheap 2.0 2.0 1.8 3.6 2.2 1.7 2.3 1.6 1.2 1.9 1.5 1.4
Hospitality seems good 0.6 0.8 0.8 0.7 0.5 0.5 1.0 0.5 0.5 0.2 0.5 0.9
Hygienic 0.3 0.3 0.3 0.2 0.2 0.2 ― 0.3 0.9 0.2 0.5 ―
Other 6.7 6.8 4.1 4.1 6.7 6.0 11.8 4.5 5.7 6.3 7.9 9.7
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Char
acte
rist
ics
of th
e d
est
inat
ion
Budg
et/
Condi
tions
Recom
menda
tion b
y se
lf/oth
ers
2016 survey
Sex & age
0 5 10 15
2016 survey 2015 survey(%)
2. Reasons for Deciding on Destinations
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 2 Actions Taken for Prior Consideration of Travel
AB-ROAD Overseas Travel Survey 2016
Those involved in consideration/total
Mostly
decided on my own
Decided
with travel
companions
Left whole decision
with companionsOther No ans.
●Legend
2016 survey total (n=4,802) 82.9
2015 survey total (n=5,000) 84.0
Sex Male (n=2,457) 83.3
Female (n=2,345) 82.4
Sex & age Male 18-29 yrs (n=341) 81.5
Male 30-39 yrs (n=475) 87.8
Male 40-49 yrs (n=580) 83.2
Male 50-59 yrs (n=465) 81.8
Male 60 yrs or older (n=596) 82.0
Female 18-29 yrs (n=573) 82.3
Female 30-39 yrs (n=483) 87.4
Female 40-49 yrs (n=434) 87.1
Female 50-59 yrs (n=378) 83.6
Female 60 yrs or older (n=478) 72.1
Area of
residenceKanto (n=3,021) 83.3
Kansai (n=1,150) 81.3
Tokai (n=631) 83.5
Life
stageWorker (child 7 yrs and over) (n=1,813) 78.8
Worker (child 2-6 yrs) (n=231) 84.8
Worker (child 1 yr and under) (n=116) 91.1
Worker (married, no children) (n=995) 86.7
Worker (unmarried) (n=1,455) 86.0
Unmarried male (n=772) 84.4
Unmarried female 20s/30s (n=624) 82.4
Unmarried female 40s and over (n=247) 87.9
Student (n=192) 70.4
Number of
trips takenLight (n=786) 74.3
Middle (n=1,235) 80.6
Heavy (n=2,782) 86.3
Used (n=2,284) 100.0
Didn't use (n=1,694) 100.0
Package use
† Only those
involved in
considering
Those
involved in
consideration
/total
37.9 %
36.0
42.2
33.3
33.7
44.7
46.5
41.4
41.5
24.6
38.8
41.4
37.0
28.1
38.8
35.7
37.3
36.3
37.3
35.0
27.9
48.7
55.3
31.2
53.5
23.9
26.0
30.8
44.4
38.0
56.1
45.0
48.0
41.1
49.1
47.8
43.0
36.7
40.4
40.5
57.8
48.7
45.7
46.6
44.1
44.5
45.6
46.1
42.5
47.6
56.0
58.7
37.2
29.1
51.2
34.4
46.4
48.3
49.8
41.9
62.0
43.9
15.4
14.5
15.2
15.5
17.9
11.8
14.9
16.7
15.5
16.4
12.0
12.1
14.8
21.7
15.0
16.8
14.6
18.2
14.7
8.9
12.7
12.7
14.6
16.1
9.1
27.1
23.4
17.6
12.1
-
-
1.8
1.6
1.5
2.1
0.6
0.4
1.9
1.4
2.5
1.3
0.6
0.8
1.6
6.1
1.7
1.9
2.0
3.0
0.5
-
0.6
1.4
1.0
1.5
3.0
2.6
2.3
1.9
1.6
-
-
46
■Degree of involvement in consideration process (Total/Single answer)
3. Degree of Involvement in Consideration Process
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 2 Actions Taken for Prior Consideration of Travel
AB-ROAD Overseas Travel Survey 201647
■Timing of decision to travel, timing of starting to consider, timing of booking: period until departure
(Those involved in considering travel plans/ Single answer each)
Sample
7 or more
months
prior to
departure
5-6 months
prior to
departure
3-4 months
prior to
departure
2 months
prior to
departure
Within 1
month prior
to
departure
Within 3
weeks prior
to
departure
Within 2
weeks prior
to
departure
Within 1
week prior
to
departure
Don't
know/
Don't
remember
Average
(months
prior)
When first thought of traveling 3,979 18.1 19.6 28.4 14.3 10.1 2.0 1.5 0.8 5.2 4.8
When started considering 3,979 10.4 14.3 30.1 19.5 14.3 4.2 2.2 1.2 3.7 3.6
When booked 3,979 6.5 10.8 26.4 20.9 20.4 5.5 4.1 1.9 3.4 2.9
When first thought of traveling 4,198 18.1 18.2 28.4 15.3 11.1 1.7 1.6 0.7 4.9 4.8
When started considering 4,198 9.7 14.2 30.3 19.4 16.1 4.1 1.9 1.1 3.2 3.5
When booked 4,198 6.1 10.4 26.1 21.4 21.7 6.1 3.8 1.8 2.6 2.8
When first thought of traveling 4,142 17.6 18.3 28.6 15.7 10.9 2.4 1.2 0.6 4.6 4.8
When started considering 4,142 8.9 14.9 29.5 19.5 16.6 4.4 2.3 1.0 2.9 3.4
When booked 4,142 5.2 10.1 25.9 22.0 20.9 6.6 4.7 1.8 2.8 2.7
2016
Survey
2015
Survey
2014
Survey
0
10
20
30
40
When first thought of traveling 2016 When started considering 2016 When booked 2016
(%)
4. Timing of Travel Consideration and Booking (1)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 2 Actions Taken for Prior Consideration of Travel
AB-ROAD Overseas Travel Survey 201648
Sample
When first thought of
traveling
When started
consideringWhen booked
3,979 4.8 3.6 2.9
4,198 4.8 3.5 2.8
4,142 4.8 3.4 2.7
Male 2,047 4.7 3.6 2.9
Female 1,932 4.8 3.5 2.9
Male 18-29 yrs 278 5.0 3.5 2.8
Male 30-39 yrs 417 4.0 3.1 2.6
Male 40-49 yrs 483 4.7 3.7 2.8
Male 50-59 yrs 380 4.7 3.8 3.1
Male 60 yrs or older 489 5.3 4.0 3.2
Female 18-29 yrs 472 4.7 3.3 2.6
Female 30-39 yrs 422 4.6 3.2 2.5
Female 40-49 yrs 378 5.0 3.8 3.2
Female 50-59 yrs 316 4.9 3.8 3.1
Female 60 yrs or older 345 4.9 3.6 3.0
Kanto 2,517 4.7 3.5 2.9
Kansai 935 4.8 3.5 2.9
Tokai 526 5.0 3.8 3.0
Worker (child 7 yrs and over) 1,429 5.1 3.9 3.2
Worker (child 2-6 yrs) 196 4.8 3.4 2.6
Worker (child 1 yr and under) 105 4.5 3.2 2.7
Worker (married, no children) 862 4.8 3.6 2.9
Worker (unmarried) 1,250 4.4 3.3 2.6
Unmarried male 652 4.3 3.3 2.7
Unmarried female 20s/30s 515 4.5 3.1 2.5
Unmarried female 40s and over 217 4.5 3.3 2.7
Student 135 4.9 3.2 2.6
Light 584 5.1 3.6 2.8
Middle 995 4.8 3.4 2.7
Heavy 2,400 4.7 3.6 3.0
Used 2,284 4.7 3.4 2.7
Didn't use 1,694 4.9 3.8 3.2
2016 survey total
2015 survey total
2014 survey total
Sex & age
Sex
Area of
residence
Life
stage
Number of
trips taken
Package
use
0
1
2
3
4
5
6
2016 survey total
2015 survey total
2014 survey total
(months prior)
4. Timing of Travel Consideration and Booking (2)
■Timing of decision to travel, timing of starting to consider, timing of booking: changes in the average period prior to departure
(Those involved in considering travel plans/Single answer)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 2 Actions Taken for Prior Consideration of Travel
AB-ROAD Overseas Travel Survey 201649
Within 1 weekWithin 2-3
weeks
1 or more
months, less
than 2 months
2 or more
months, less
than 3 months
3 or more
months, less
than 4 months
4mon.or more
Don't know or
don't
remember
●Legend
2016 survey total (n=3,979) 0.7
2015 survey total (n=4,198) 0.7
2014 survey total (n=4,142) 0.7
Sex Male (n=2,047) 0.7
Female (n=1,932) 0.6
Sex & age Male 18-29 yrs (n=278) 0.8
Male 30-39 yrs (n=417) 0.5
Male 40-49 yrs (n=483) 0.8
Male 50-59 yrs (n=380) 0.7
Male 60 yrs or older (n=489) 0.7
Female 18-29 yrs (n=472) 0.6
Female 30-39 yrs (n=422) 0.7
Female 40-49 yrs (n=378) 0.6
Female 50-59 yrs (n=316) 0.6
Female 60 yrs or older (n=345) 0.5
Area of
residenceKanto (n=2,517) 0.7
Kansai (n=935) 0.7
Tokai (n=526) 0.7
Life
stageWorker (child 7 yrs and over) (n=1,429) 0.7
Worker (child 2-6 yrs) (n=196) 0.8
Worker (child 1 yr and under) (n=105) 0.6
Worker (married, no children) (n=862) 0.7
Worker (unmarried) (n=1,250) 0.6
Unmarried male (n=652) 0.6
Unmarried female 20s/30s (n=515) 0.6
Unmarried female 40s and over (n=217) 0.6
Student (n=135) 0.6
Number of
trips takenLight (n=584) 0.8
Middle (n=995) 0.7
Heavy (n=2,400) 0.6
Used (n=2,284) 0.7
Didn't use (n=1,694) 0.6
Average
(no.
mon.)
Package use
59.0%
60.6
59.4
56.7
61.5
51.2
59.9
56.1
59.9
55.2
60.7
59.2
62.1
61.2
65.1
58.9
60.1
58.0
60.1
53.0
54.4
58.3
59.6
57.7
61.1
61.4
59.0
48.4
56.3
62.7
57.4
61.2
0.9
0.9
1.3
1.3
0.4
1.8
2.6
1.0
0.7
0.5
0.0
0.9
0.5
0.2
0.6
0.8
1.0
1.2
0.5
1.1
1.6
0.4
1.6
2.4
0.6
0.8
0.5
1.6
0.6
0.8
0.3
1.6
23.4
22.4
22.6
24.6
22.2
28.2
21.9
23.7
22.4
27.5
22.3
22.6
22.6
21.6
21.6
23.6
23.5
22.4
23.4
24.4
25.6
22.8
23.3
22.6
23.8
25.4
25.3
28.7
25.1
21.4
25.7
20.4
7.1
6.3
6.9
7.0
7.2
6.2
7.0
8.2
6.5
6.8
9.2
7.1
4.6
8.6
6.3
7.5
6.2
6.8
6.7
9.1
6.5
7.9
7.1
6.5
7.7
5.5
3.4
9.0
8.7
6.0
7.6
6.5
2.9
2.9
3.5
2.9
2.9
3.4
1.9
2.5
2.2
4.5
1.3
3.8
3.6
2.2
4.0
2.9
2.7
3.4
3.6
5.3
4.2
2.5
2.0
2.2
1.7
2.6
2.4
2.8
3.2
2.8
3.4
2.2
2.7
3.5
3.0
3.1
2.4
3.4
1.4
4.2
3.2
3.0
2.1
3.1
2.9
2.5
1.4
2.4
3.0
4.1
3.2
2.1
1.2
3.0
2.2
2.7
2.2
1.7
3.6
3.2
2.6
2.7
2.6
3.0
3.9
3.3
3.2
4.4
3.3
5.9
5.3
4.2
5.0
2.5
4.5
3.3
3.6
3.7
1.1
4.0
3.5
4.2
2.5
5.0
6.5
5.0
4.1
5.9
2.9
2.5
5.9
6.2
3.5
3.5
2.9
5.1
4. Timing of Travel Consideration and Booking (3)
■The period of consideration from the start of consideration through booking (Those involved in considering travel plans/Single answer)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 2 Actions Taken for Prior Consideration of Travel
AB-ROAD Overseas Travel Survey 201650
Sample
Internet
accessed by
PC
Travel agency
pamphlets
Internet
accessed by
smartphone/
tablet, etc.
Guidebooks
("Chikyuu no
arukikata,"
etc.)
Travel agency
counters
Guidebook-
style
magazines
such as
"Rurubu
Hawaii," etc.
Information
magazines
sent from
travel agents
and airlines
Feedback and
introductions
(word-of-
mouth) of
friends,
acquaintances,
family members
Email magazine
send by travel
agent or airline
Overseas
travel
magazines
other than
guidebook-
style
magazines
Newspaper ads
TV programs
and
commercials
Articles and
ads in general-
interest
magazines
Acquaintances
at travel
agencies
Free flyers and
flyers in
newspapers
Internet
accessed by
mobile
telephone
(iMode, Ezweb,
Yahoo! Keitai,
etc.)
Transportation
ads on trains
and at stations
Seikyo
pamphlets and
counters
Other
I don't really
gather
information
2016 survey total 3,979 75.4 25.5 19.3 14.3 13.5 11.2 10.4 8.1 5.3 3.0 2.9 2.8 2.7 1.4 1.3 0.9 0.4 0.3 0.8 5.1
2015 survey total 4,198 77.3 25.8 16.1 14.9 14.1 10.9 10.7 7.9 5.5 2.6 3.2 2.4 2.3 1.4 1.8 1.0 0.4 0.2 1.2 4.2
2014 survey total 4,142 79.4 29.4 12.4 16.4 13.8 11.5 11.4 8.5 6.1 2.5 3.8 2.3 2.3 1.3 1.4 0.8 0.3 0.3 1.1 3.8
Male 2,047 77.8 23.0 14.7 14.4 12.1 9.9 9.7 6.7 5.5 2.7 2.8 2.7 2.6 1.6 1.0 1.1 0.6 0.2 0.6 6.8
Female 1,932 72.8 28.0 24.1 14.1 15.1 12.7 11.1 9.5 5.1 3.3 3.0 2.9 2.7 1.2 1.6 0.6 0.3 0.4 1.0 3.2
Male 18-29 yrs 278 68 .5 26.6 32.3 15.0 23.5 10.6 4 .4 9.6 3.1 3.1 0.8 2.1 4.7 3.4 1.6 2.3 1.6 0.8 0.3 7.5
Male 30-39 yrs 417 80.8 18 .5 20.4 15.1 10.8 12.0 4 .8 7.7 3.6 3.4 1.7 2.9 2.2 1.9 1.9 2.9 0.7 0.5 ― 6.7
Male 40-49 yrs 483 82.8 19 .7 16.0 14.0 11.5 11.0 5 .2 6.7 3.2 2.7 0.7 2.0 2.5 1.2 1.0 0.5 0.2 ― 1.0 6.5
Male 50-59 yrs 380 78.3 20 .4 9 .5 11.5 9.2 9.5 5.7 5.7 6.2 1.7 3.2 3.0 2.7 1.2 0.2 ― 0.5 ― 0.2 9.0
Male 60 yrs or older 489 75.3 30.2 2 .5 16.1 9.6 7.1 24.4 5.0 10.3 2.8 6.5 3.5 1.8 1.0 0.5 0.5 0.3 ― 1.3 5.3
Female 18-29 yrs 472 60 .2 30.1 47.1 11.3 22.8 15.4 4 .2 11.3 2.9 3.9 0.5 2.1 2.6 1.8 1.8 0.3 0.3 1.6 1.0 3.7
Female 30-39 yrs 422 77.4 26.2 30.9 13.9 16.7 13.2 4 .2 12.7 3.3 5.0 1.7 3.3 2.6 0.9 1.4 0.9 0.5 ― 0.7 2.6
Female 40-49 yrs 378 82.3 24.5 18.7 16.0 10.4 13.6 6.6 6.3 3.9 2.4 1.9 1.7 2.9 0.7 1.0 0.7 ― ― 0.7 3.9
Female 50-59 yrs 316 79.1 25.6 10 .8 13.3 12.0 12.0 13.5 8.6 7.1 2.0 3.9 3.7 2.7 1.0 1.7 0.5 0.2 ― 0.7 2.5
Female 60 yrs or older 345 68 .2 33.5 2 .6 17.0 10.2 7.7 31.8 7.7 9.9 2.6 8.2 4.3 2.8 1.4 2.3 0.9 0.3 ― 1.7 3.4
Kanto 2,517 76.4 24.7 19.3 14.0 12.8 10.8 10.4 7.6 5.4 2.5 3.2 2.7 2.7 1.2 1.0 0.9 0.4 0.2 1.0 4.7
Kansai 935 72.9 27.2 18.4 14.6 14.8 11.8 11.4 9.8 5.2 4.5 1.9 2.9 2.8 1.2 1.6 0.6 0.1 0.4 0.3 6.9
Tokai 526 74.9 26.2 20.4 15.2 14.9 12.2 8.6 7.4 5.6 2.9 3.2 3.4 2.3 2.8 2.5 1.6 1.1 0.5 0.7 3.7
Worker (child 7 yrs and over) 1,429 75.6 28.6 8 .1 13.7 11.5 10.5 18.3 6.5 7.5 2.4 5.7 3.3 2.4 1.0 1.2 0.5 0.2 ― 0.5 4.7
Worker (child 2-6 yrs) 196 77.5 21.9 27.3 9.6 13.4 11.9 7.0 10.1 6.7 5.0 2.1 4.2 2.6 1.5 3.3 2.8 1.6 1.0 ― 5.8
Worker (child 1 yr and under) 105 67 .6 23.8 23.0 9 .1 19.6 9.3 5 .0 12.4 1.9 1.2 1.2 2.8 1.2 2.1 1.2 ― 1.2 1.2 1.1 8.4
Worker (married, no children) 862 76.1 30.1 21.9 14.7 18.6 14.0 6.6 7.6 4.3 3.1 1.2 2.6 2.9 1.4 1.0 0.8 0.3 0.1 1.1 4.8
Worker (unmarried) 1,250 75.3 19 .9 27.2 15.6 11.9 10.5 5.7 8.6 3.9 3.8 1.5 2.5 3.0 1.8 1.2 1.2 0.5 0.2 0.9 5.1
Unmarried male 652 79.7 14 .6 19.7 16.6 9.7 8.4 4 .3 8.3 3.3 2.6 0.9 2.5 2.8 2.5 0.7 1.5 0.7 0.2 0.5 7.8
Unmarried female 20s/30s 515 67 .0 24.7 42.3 13.3 16.6 12.4 4 .6 11.8 3.3 4.8 1.2 1.9 3.0 1.1 2.2 0.8 0.4 1.2 1.1 2.8
Unmarried female 40s and over 217 80.7 24.8 17.5 18.5 7 .8 10.7 11.5 7.0 6.5 3.0 3.0 2.6 2.9 1.3 1.3 0.8 ― ― 2.0 3.2
Student 135 71.9 21.2 32.9 16.2 13.0 8.7 3 .4 17.5 3.3 ― ― ― 2.4 1.6 2.7 1.1 0.5 4.2 1.4 6.6
Light 584 66 .7 32.9 24.9 9 .3 23.7 13.2 7.6 8.2 3.5 2.7 1.6 2.2 2.0 1.7 1.4 1.6 0.2 0.8 0.6 5.6
Middle 995 72.1 32.8 23.6 14.6 18.7 12.8 8.7 9.3 3.6 3.5 3.3 2.6 2.7 1.2 2.2 0.7 0.4 0.2 0.9 3.5
Heavy 2,400 78.8 20.6 16.1 15.3 8.9 10.2 11.8 7.6 6.5 2.9 3.0 3.1 2.8 1.5 0.9 0.8 0.5 0.2 0.8 5.6
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† In the survey before last (implemented in 2014) and before, "Internet accessed by PC" was asked about as "By Internet or email (accessed by PC)," "Internet accessed by smartphone, tablet, etc." was asked about as "By Internet or email (accessed by smartphone or tablet / including apps),"
and "Internet accessed by mobile phone (iMode, Ezweb, Yahoo! Keitai, etc.)" was asked about as "By mobile (iMode, Ezweb, Yahoo! Keitai, etc.) site or mobile email."
Number
of
trips taken
Area of
residence
Sex & age
Sex
Life
stage
0
20
40
60
80
100
2016 survey total
2015 survey total
2014 survey total
(%)
5. Sources of Information Used to Compare for Consideration
■Sources of information used to compare for consideration (Those involved in considering travel plans/Multiple answers)
51
Chapter 3
Process of Package Tour Selection
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 3 Process of Package Tour Selection
AB-ROAD Overseas Travel Survey 2016
Didn't use
A tour with just
about everything
included, such as
sightseeing
activities, and
meals
A tour with a
partial free agenda
but includes some
sightseeing,
activities, and
meals
For everything
other than a
roundtrip ticket
and hotel (with
transportation to
and from the
airport) a tour that
basically comes
with a free agenda
†
For everything
other than a
roundtrip ticket
and hotel (without
transportation to
and from the
airport) a tour that
basically comes
with a free agenda
†
Didn't use
●Legend
2016 survey total (n=3,979) 57.4
2015 survey total (n=4,198) 57.3
Sex Male (n=2,047) 52.3
Female (n=1,932) 62.8
Sex & age Male 18-29 yrs (n=278) 58.7
Male 30-39 yrs (n=417) 49.5
Male 40-49 yrs (n=483) 46.6
Male 50-59 yrs (n=380) 44.6
Male 60 yrs or older (n=489) 62.7
Female 18-29 yrs (n=472) 64.9
Female 30-39 yrs (n=422) 61.1
Female 40-49 yrs (n=378) 55.6
Female 50-59 yrs (n=316) 61.9
Female 60 yrs or older (n=345) 70.7
Light (n=584) 72.8
Middle (n=995) 67.4
Heavy (n=2,400) 49.6
3 days or less (n=498) 54.9
4 days (n=643) 64.7
5 days (n=703) 62.5
6 days (n=458) 63.7
7 days (n=479) 56.0
8-9 days (n=574) 66.8
10-14 days (n=441) 41.3
15 days or more (n=183) 16.1
Long distance (n=1,323) 57.8
Medium distance (n=1,412) 58.4
Short distance (n=1,277) 56.5
† In the last survey (implemented in 2015), "For everything other than a roundtrip ticket and hotel (with transportation to and from the airport) a tour that basically comes with a free agenda"
and "For everything other than a roundtrip ticket and hotel (without transportation to and from the airport) a tour that basically comes with a free agenda" were asked about collectively.
("For everything other than a roundtrip ticket, hotel, and transportation to and from the airport, a tour that basically comes with a free agenda.")
Use
to tal
Distance of
the last
destination
Used
Number
of
trips taken
Number of
days traveled
18.5%
17.6
18.6
18.4
18.1
13.2
11.7
13.0
34.8
10.5
14.9
10.7
20.9
39.8
25.8
19.8
16.2
12.8
13.9
15.8
14.4
16.0
36.7
23.5
8.2
30.2
12.9
13.1
13.3
15.6
12.0
14.6
15.0
9.6
8.7
11.2
16.4
17.5
13.4
12.4
10.3
18.5
18.9
16.7
10.5
11.6
16.5
14.4
16.0
11.6
15.8
9.3
1.9
13.5
14.3
12.0
18.3
24.1
14.8
22.1
18.3
17.8
16.5
14.2
9.1
26.2
25.0
25.5
22.9
8.5
21.4
23.6
15.4
20.0
26.1
23.8
26.8
19.9
8.2
5.8
2.2
7.6
23.7
23.5
7.3
6.8
7.7
7.2
8.9
9.7
6.2
2.5
10.7
7.8
7.0
7.9
4.0
6.6
7.2
7.4
10.5
8.1
8.5
6.5
8.6
6.1
2.6
3.8
6.5
7.4
7.8
42.6
42.7
47.7
37.2
41.3
50.5
53.4
55.4
37.3
35.1
38.9
44.4
38.1
29.3
27.2
32.6
50.4
45.1
35.3
37.5
36.3
44.0
33.2
58.7
83.9
42.2
41.6
43.5
52
1. Use of Package Tours
■Use of package tour on last overseas trip taken (Those involved in considering travel plans/Single answer)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 3 Process of Package Tour Selection
AB-ROAD Overseas Travel Survey 201653
2. Reasons for Selection of Package Tour
Sample Becau
se it
sav
es
me fro
m h
avin
g to
arra
nge
the a
ir t
icke
ts
Becau
se it
sav
es
me fro
m h
avin
g to
arra
nge
the a
ccom
moda
tions
Becau
se it
sav
es
me fro
m h
avin
g to
plan
the t
rip
Becau
se it
com
es
with p
ick-
up
and
drop-
off a
t th
e a
irpo
rt a
nd
hote
l
Becau
se it
sav
es
me fro
m h
avin
g to
arra
nge
local
mean
s of tr
ansp
ort
atio
n
Becau
se it
enab
les
me t
o v
isit t
he
key
tourist
dest
inat
ions
Becau
se it
com
es
with a
Jap
anese
speak
ing
guid
e
Becau
se t
he p
rice is
less
than
that
of a
tour
Becau
se it
sav
es
me fro
m h
avin
g to
sear
ch for
and
book
rest
aura
nts
Becau
se it
’s
poss
ible
to in
quire t
o
the t
rave
l age
ncy
if so
meth
ing
should
hap
pen
Sin
ce I w
ill b
e u
sing
buse
s an
d th
e
like, i
t sa
ves
me fro
m h
avin
g to
car
ry
my
bagg
age w
hile
in t
ransi
t
Price is
cheap
er
than
if I w
ere
to
plan
the t
rip
conte
nt
indi
vidu
ally
Becau
se it
enab
les
access
to
accom
moda
tions
and
hote
ls t
hat
are
relia
ble
Becau
se it
pro
vide
s m
e w
ith fre
e
tim
e
Becau
se s
afety
would
be a
n is
sue if
I w
ent
indi
vidu
ally
Becau
se t
here
is n
o w
orr
y ab
out
gett
ing
lost
Becau
se s
impl
y th
e p
rice w
as lo
w
Becau
se it
inclu
des
activi
ties
that
I w
ant
to d
o
Com
es
with s
upp
ort
in t
he e
vent
of
accid
ents
, theft
, etc
.
Becau
se it
com
es
with m
eal
and
accom
moda
tion b
enefit
s
Becau
se it
enab
les
you t
o b
ecom
e
acqu
ainte
d w
ith o
ther
Jap
anese
tourist
s
Oth
er
Noth
ing
in p
articula
r
2016 survey total 2,284 44.8 39.8 30.1 24.5 22.3 22.1 17.0 16.7 15.5 14.6 12.8 11.3 11.3 10.8 10.6 10.4 9.0 4.6 4.6 2.8 1.5 1.4 7.8
2015 survey total 2,405 43.2 40.1 30.8 24.9 22.1 21.9 17.9 17.7 14.0 * 12.4 13.3 10.2 12.2 10.2 9.6 8.4 4.5 4.8 2.8 1.0 1.4 6.7
2014 survey total 2,484 45.6 42.3 31.7 25.0 24.5 24.7 19.9 18.5 16.3 * 13.7 14.6 10.5 10.1 10.7 10.8 8.6 4.2 4.3 2.2 1.2 1.8 6.3
Male 1,071 40.9 36.9 33.4 20.9 21.4 20.3 16.5 16.7 16.8 10.9 11.9 8.4 10.3 9.6 7.6 9.7 8.3 4.9 3.7 2.9 1.8 1.6 9.3
Female 1,213 48.3 42.4 27.1 27.7 23.0 23.7 17.5 16.7 14.3 17.9 13.6 14.0 12.2 11.9 13.2 11.1 9.6 4.4 5.4 2.7 1.3 1.2 6.5
Male 18-29 yrs 163 37 .9 30 .0 29.5 18 .1 15 .0 13 .2 17.2 10 .6 11.5 11.9 6 .6 6.6 6.6 8.4 10.1 13.2 7.9 6.6 3.1 4.0 1.3 0.4 11.9
Male 30-39 yrs 206 38 .3 28 .6 25.7 16 .0 12 .6 9 .7 9 .7 12.6 12.1 11.7 5 .3 4 .9 7.8 11.7 5 .3 7.8 9.2 6.3 3.9 2.4 2.4 1.0 9.2
Male 40-49 yrs 225 40.1 33 .7 21 .9 16 .0 14 .4 12 .3 11 .2 12.8 11.2 9 .1 6 .4 6.4 8.6 6.4 8.0 6.4 9.6 4.3 3.7 4.3 0.5 1.1 13.4
Male 50-59 yrs 170 38 .0 39.1 35.2 20.7 19.6 15 .6 11 .7 20.7 12.3 10.1 7 .8 6.7 11.2 11.2 7.8 7.8 6.1 4.5 3.9 3.9 1.1 0.6 6.7
Male 60 yrs or older 307 46.6 47.4 48.2 29.3 36.9 39.8 27.3 23.3 29.3 11.6 25.3 14.1 14.9 10.4 7.2 12.4 8.0 3.6 3.6 1.2 2.8 3.6 6.4
Female 18-29 yrs 306 49.6 37.5 19 .0 22.2 16 .1 13 .3 12.1 14.9 8 .1 16.9 7 .3 7.7 5 .6 13.3 10.9 11.3 10.9 6.5 5.2 2.0 0.8 ― 7.7
Female 30-39 yrs 258 46.7 41.3 26.6 23.6 14 .3 10 .4 13.1 15.4 6 .2 15.1 7 .7 11.2 7.7 11.6 14.7 9.7 10.8 3.1 3.5 2.3 0.4 1.2 6.6
Female 40-49 yrs 210 47.2 41.5 19 .2 32.3 19.7 17.5 11 .8 11.8 10.9 20.1 8.3 14.8 8.7 8.3 8.7 7.4 10.9 2.6 4.4 2.6 0.4 0.9 7.9
Female 50-59 yrs 195 52.0 47.6 31.3 32.5 31.0 31.3 21.4 21.8 20.2 19.0 17.5 19.8 17.5 13.9 11.9 13.9 9.9 5.2 7.9 4.0 1.6 1.2 4.8
Female 60 yrs or older 244 46.2 46.2 41.4 31.3 37.3 49.8 30.5 20.5 28.9 19.3 29.3 19.3 24.1 12.0 19.7 13.3 5.2 4.0 6.4 3.2 3.6 2.8 5.2
Kanto 1,443 44.9 38.4 29.2 23.6 22.2 21.2 16.2 16.5 14.5 14.9 12.0 11.5 11.0 10.4 9.5 9.7 8.8 4.4 4.5 2.6 1.2 1.5 8.1
Kansai 539 42.9 41.2 30.1 24.7 21.6 22.7 17.2 15.6 16.4 12.1 13.5 10.8 12.5 11.6 12.1 11.6 8.2 4.4 4.0 3.1 1.8 1.2 7.8
Tokai 302 48.1 44.2 34.1 28.4 23.8 25.3 20.7 19.9 18.6 17.7 15.5 11.6 10.9 11.6 13.3 11.8 11.1 5.8 6.0 3.6 2.8 0.8 6.4
Worker (child 7 yrs and over) 917 45.7 45.2 38.7 28.5 29.6 33.1 23.0 19.6 23.8 15.3 18.6 13.9 15.5 9.7 11.1 11.5 9.0 3.4 5.2 2.9 2.3 2.2 6.1
Worker (child 2-6 yrs) 106 34 .8 33 .0 24 .3 18 .5 18.3 7 .0 10 .0 8 .2 11.9 10.2 7 .5 6.5 5 .4 9.3 8.1 16.0 7.9 7.6 6.1 3.8 3.5 2.7 10.3
Worker (child 1 yr and under) 62 41.9 27 .2 19 .1 15 .0 16 .5 10 .3 16.7 8 .0 4 .7 20.2 5 .1 5 .8 9.1 10.4 8.4 10.3 9.6 3.6 4.7 3.1 ― 1.9 13.3
Worker (married, no children) 502 48.0 41.1 26.7 24.7 18.9 17 .1 14.3 18.4 9 .5 14.7 9.0 9.9 10.7 12.1 11.5 9.0 5.4 5.1 3.5 2.9 0.3 0.4 7.0
Worker (unmarried) 626 43.9 34 .2 22 .8 21.2 16 .6 14 .7 11 .6 13.7 10.6 14.1 9.6 11.0 7.9 11.6 10.7 9.0 11.4 5.6 4.6 2.6 1.3 0.7 10.1
Unmarried male 265 38 .5 26 .6 26.0 16 .8 12 .9 11 .0 10 .8 10 .9 10 .1 10.0 6 .7 7.4 7.4 9.6 4 .9 7.9 9.3 7.4 4.2 3.3 1.5 1.1 14.0
Unmarried female 20s/30s 307 47.8 39.1 22 .1 22.6 15 .8 13 .5 13.0 16.6 9 .6 16.7 8.8 10.8 5 .1 12.8 12.4 9.8 14.4 4.7 4.8 1.9 1.1 ― 7.8
Unmarried female 40s and over 123 42.2 37.3 19 .5 25.9 23.9 24.8 13.7 12.4 12.6 15.1 17.0 15.3 12.6 13.6 13.7 9.2 9.5 3.6 3.0 2.9 1.5 1.4 5.0
Student 70 36 .5 31 .9 25.2 18 .5 11 .2 12 .7 18.3 14.4 7 .4 10.9 7 .4 3 .8 3 .2 12.9 1 .8 10.3 12.9 4.8 1.0 2.8 1.8 ― 6.9
Light 425 42.4 38.1 35.5 19 .1 19.7 16 .4 20.4 12.3 14.7 15.1 8.3 7.4 9.6 9.4 11.7 13.9 8.0 5.2 5.1 2.7 1.2 0.2 8.7
Middle 670 50.5 44.5 27.8 27.6 21.7 20.8 21.2 16.3 14.7 17.5 13.5 8.5 12.2 12.0 12.2 11.7 9.3 5.2 5.2 2.9 0.9 0.4 6.6
Heavy 1,189 42.5 37.8 29.4 24.7 23.5 24.9 13.5 18.5 16.2 12.8 14.0 14.3 11.5 10.7 9.3 8.5 9.1 4.1 4.1 2.9 2.0 2.3 8.2
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† "*":No applicable data
Number of
trips taken
Area of
residence
Sex & age
Sex
Life
stage
0
10
20
30
40
50
2016 survey total
2015 survey total
2014 survey total
(%)
■Reasons for selection of package tour (Package tour users involved in the consideration of trip/Multiple answers)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 3 Process of Package Tour Selection
AB-ROAD Overseas Travel Survey 2016
Sample
Internet
accessed by
PC
Travel agency
pamphlets
Travel agency
counters
Information
magazines
sent from
travel agents
and airlines
Internet
accessed by
smartphone/
tablet, etc.
Newspaper ads
Email magazine
send by travel
agent or airline
Feedback and
introductions
(word-of-
mouth) of
friends,
acquaintances,
family members
Acquaintances
at travel
agencies
Articles and
ads in general-
interest
magazines
Internet
accessed by
mobile
telephone
(iMode, Ezweb,
Yahoo! Keitai,
etc.)
Free flyers and
flyers in
newspapers
Guidebook-
style
magazines
such as
"Rurubu
Hawaii," etc.
TV programs
and
commercials
Guidebooks
("Chikyuu no
arukikata,"
etc.)
Seikyo
pamphlets and
counters
Transportation
ads on trains
and at stations
Overseas
travel
magazines
other than
guidebook-
style
magazines
Other
Don't know or
don't
remember
2016 survey total 2,284 42.7 20.1 8.6 8.4 7.0 2.8 2.4 1.3 1.0 0.5 0.4 0.4 0.4 0.2 0.2 0.2 0.1 ― 0.6 2.8
2015 survey total 2,405 44.4 20.0 9.8 7.5 5.0 3.4 2.1 1.1 0.5 0.4 0.2 0.6 0.2 0.3 0.2 ― 0.1 0.3 0.9 3.0
2014 survey total 2,484 43.8 23.0 8.5 9.4 2.5 2.9 1.7 1.6 1.0 0.3 0.1 0.2 0.2 0.3 0.1 0.3 0.1 0.1 0.9 2.8
Male 1,071 46.7 18.8 8.2 8.5 4.0 2.9 2.4 1.3 1.2 0.7 0.8 0.1 0.5 0.2 0.3 0.1 0.1 ― 0.2 3.2
Female 1,213 39.1 21.2 9.1 8.4 9.6 2.8 2.4 1.3 1.0 0.2 0.1 0.6 0.2 0.2 0.1 0.2 0.1 ― 0.9 2.4
Male 18-29 yrs 163 34 .8 21.1 15.9 1 .3 9.3 ― 1.3 2.2 2.2 1.3 0.4 0.9 ― ― ― 0.9 0.4 ― 0.4 7.5
Male 30-39 yrs 206 58.3 12 .1 10.2 0 .5 7.8 1.0 0.5 0.5 1.0 0.5 2.9 ― ― 0.5 ― ― ― ― 0.5 3.9
Male 40-49 yrs 225 58.8 16.0 8.0 3.7 2.7 ― 1.6 2.1 1.6 0.5 0.5 ― ― ― 0.5 ― ― ― ― 3.7
Male 50-59 yrs 170 51.4 20.7 6.7 3.9 3.4 3.9 2.2 1.1 1.1 0.6 0.6 ― 1.7 ― 1.1 ― ― ― ― 1.7
Male 60 yrs or older 307 33 .7 22.9 3 .6 23.7 ― 7.2 4.8 0.8 0.4 0.8 ― ― 0.8 0.4 ― ― ― ― ― 0.8
Female 18-29 yrs 306 30 .6 18.1 16.5 1 .2 22.2 ― 0.4 0.8 2.0 ― 0.4 0.8 ― ― ― 0.8 0.4 ― 0.8 4.8
Female 30-39 yrs 258 50.2 18.9 9.7 1 .5 10.0 1.5 0.4 1.5 0.8 0.4 ― ― 0.8 ― 0.4 ― ― ― 0.4 3.5
Female 40-49 yrs 210 50.7 22.3 5.2 6.6 6.1 1.3 2.6 2.2 0.4 0.4 ― 0.4 0.4 0.4 ― ― ― ― ― 0.9
Female 50-59 yrs 195 47.6 21.0 5.6 11.9 2.8 3.6 3.2 1.2 0.8 ― ― 0.8 ― ― ― ― ― ― ― 1.6
Female 60 yrs or older 244 21 .3 26.9 5.2 23.3 1 .6 8.4 6.4 1.2 0.4 0.4 ― 0.8 ― 0.4 ― ― ― ― 3.2 0.4
Kanto 1,443 45.2 18.4 8.2 8.0 6.9 3.1 2.6 1.3 0.7 0.4 0.6 0.3 0.3 0.2 0.1 0.2 ― ― 0.7 2.8
Kansai 539 37 .3 22.6 8.1 10.7 7.9 1.9 2.3 1.6 1.2 0.9 0.3 0.5 0.5 0.2 0.2 0.2 0.1 ― 0.2 3.2
Tokai 302 39.9 23.7 11.6 6.5 5.6 3.4 1.6 1.0 2.3 ― ― 0.6 0.3 0.3 0.6 ― 0.4 ― 0.4 1.7
Worker (child 7 yrs and over) 917 38.5 22.8 5.4 15.4 1 .7 6.1 3.8 1.5 0.9 0.6 0.2 0.4 0.5 0.1 0.2 ― ― ― 0.5 1.3
Worker (child 2-6 yrs) 106 46.5 16.4 6.7 1 .9 13.6 0.9 2.0 ― ― 1.1 5.1 ― ― 0.9 ― ― ― ― ― 4.8
Worker (child 1 yr and under) 62 39.5 16.2 21.8 3.5 7.1 1.6 ― 1.9 ― ― ― ― ― ― ― ― ― ― ― 8.3
Worker (married, no children) 502 42.5 22.5 13.9 4.3 7.1 0.8 1.3 0.7 1.6 0.2 0.2 0.3 0.6 0.2 0.4 ― ― ― 0.6 2.6
Worker (unmarried) 626 49.4 15.8 8.5 3.9 11.7 0.5 1.7 1.5 1.2 0.4 0.3 0.2 0.2 0.2 ― 0.2 0.2 ― 0.7 3.5
Unmarried male 265 58.9 12 .5 6.9 1 .8 6.2 1.2 2.1 1.4 0.8 0.8 0.7 0.3 ― 0.4 ― 0.5 0.3 ― 0.3 4.9
Unmarried female 20s/30s 307 40.8 15.9 10.1 2 .2 20.1 ― ― 1.8 1.5 ― ― 0.8 0.3 ― ― 0.8 0.4 ― 0.7 4.5
Unmarried female 40s and over 123 43.4 21.2 6.4 11.3 8.0 ― 4.5 1.5 0.7 0.7 ― ― ― ― ― ― ― ― 1.6 0.6
Student 70 35 .6 14 .4 5.3 1 .0 21.5 ― 1.0 2.1 ― 1.0 ― 2.8 ― ― ― 3.8 1.0 ― 1.0 9.4
Light 425 36 .8 21.3 15.1 4.3 9.8 0.9 0.9 0.9 1.0 0.8 0.7 0.9 0.5 ― 0.3 0.6 0.3 ― 0.4 4.4
Middle 670 39.5 24.4 10.4 4.8 7.2 3.1 1.3 1.7 1.8 0.4 0.4 0.1 0.1 0.1 0.1 0.2 ― ― 0.3 3.8
Heavy 1,189 46.5 17.2 5.4 12.0 5.8 3.4 3.5 1.2 0.6 0.4 0.4 0.3 0.4 0.3 0.2 ― 0.1 ― 0.8 1.6
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† In the survey before last (implemented in 2014) and before, "Internet accessed by PC" was asked about as "By Internet or email (accessed by PC)," "Internet accessed by smartphone, tablet, etc." was asked about as "By Internet or email (accessed by smartphone or tablet / including apps),"
and "Internet accessed by mobile telephone (iMode, Ezweb, Yahoo! Keitai, etc.)" was asked about as "By mobile (iMode, Ezweb, Yahoo! Keitai, etc.) site or mobile email."
Number of
trips taken
Area of
residence
Sex & age
Sex
Life
stage
0
10
20
30
40
50
2016 survey total
2015 survey total
2014 survey total
(%)
54
3. Source of Information from Which Package Tour was Found
■Source of information from which package tour was found (Package tour users involved in the consideration of trip/Single answer)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 3 Process of Package Tour Selection
AB-ROAD Overseas Travel Survey 2016
Items considered important
2016 survey by number of trips
Light Middle Heavy
(n=2,284) (n=2,405) (n=425) (n=670) (n=1,189)
Price is cheap for the content 46.9 47.3 39.7 48.2 48.8
Cheap 22.8 22.2 23.0 25.4 21.2
Can pay by credit card 19.7 19.1 14.2 19.7 21.6
Includes spots I want to go to 19.2 21.4 12.9 18.7 21.8
Content/Breakdown of the price indicated is clear 18.4 19.2 14.1 16.5 21.0
There is a lot of free time 14.2 17.3 11.9 15.9 14.1
There is city sightseeing 11.0 11.0 10.3 11.6 10.8
Can visit many tourist spots 10.3 11.9 8.5 11.7 10.2
Discounts are available for early reservations 7.5 8.5 8.3 7.8 7.0
Time stayed at destination is long 7.4 8.3 6.1 7.5 7.7
There is no city sightseeing 2.5 1.6 0.3 1.8 3.6
Discounts are available for children 1.4 2.0 1.5 1.4 1.4
It is an assuring airline 28.6 25.9 25.3 31.8 27.9
There are direct flights 17.1 16.5 13.5 17.5 18.2
It is a well-known airline 11.6 9.6 10.2 12.5 11.6
It is a Japanese airline 9.6 6.7 5.0 9.3 11.4
Is a flight that meets my schedule and connecting flights 7.8 7.8 7.7 7.9 7.8
Departs from nearest airport 7.1 7.6 7.5 6.8 7.2
Premium economy or business class or better 4.1 3.0 0.9 2.7 6.1
Aircraft amenities (width of seats, etc.) are good 3.6 2.1 1.4 3.2 4.5
Aircraft equipment is good (new, clean) 3.2 2.3 2.2 2.1 4.1
I accrue miles / the additional terms are good for the airline I use or an affiliated airline 3.1 2.5 0.6 2.4 4.3
Is not a Low-Cost Carrier 1.5 0.8 0.8 1.6 1.7
Is a Low-Cost Carrier 1.3 1.3 2.1 0.9 1.2
Hotel grade is high / well known 17.2 15.5 15.3 18.6 17.0
Hotel is designated 12.2 13.0 8.5 10.6 14.4
Tourist spots are close to accommodations 11.0 10.6 11.7 13.3 9.5
Transportation is provided to and from hotel 9.2 7.9 8.0 9.6 9.5
There is Japanese staff or Japanese is spoken 7.8 8.1 11.3 11.3 4.5
Hotel room seems clean 7.2 6.2 8.0 8.4 6.3
Is a hotel with sense of luxury 6.5 5.6 5.1 5.9 7.3
Closest station, bus stop or metro is close to accommodations 6.1 4.8 3.9 8.2 5.7
Scenery around the accommodations is nice 5.2 3.9 5.6 6.3 4.4
Has a quiet and subdued ambiance 4.1 3.9 3.3 5.0 3.9
Hotel offers a wide array of facilities such as a spa, pool, gym, etc. 4.1 4.2 3.8 3.0 4.8
Has Internet access 4.1 3.5 3.6 4.5 4.2
Room is spacious 3.7 3.2 3.0 3.3 4.2
Desired bath/toilet is provided 3.5 3.2 3.4 4.1 3.2
View from room 3.4 3.1 3.3 4.0 3.1
Airport is close to accommodations 3.3 2.7 3.6 3.6 3.0
Hotel offers a wide array of amenities 3.3 1.9 2.3 4.6 2.9
Hotel food is sumptuous 2.4 2.3 2.8 2.1 2.4
Desired bedding is provided 2.3 1.7 1.3 2.4 2.6
Has local color/flavor 2.0 2.0 1.6 1.9 2.3
I like the interior décor of the hotel room 1.2 1.5 0.3 0.9 1.7
Early check-in / late check-out is available 0.8 0.5 0.6 0.5 1.1
Is barrier free 0.4 0.2 - 0.3 0.5
Travel agency is very reliable 33.3 32.2 26.6 36.3 34.0
Comes with guide 16.8 17.9 13.7 16.4 18.1
Travel agency response is thorough 12.8 11.8 11.8 13.8 12.7
Travel agency is well known 12.3 10.5 11.8 14.5 11.2
Travel agency has good ability to arrange and do good work 10.2 8.9 6.4 10.8 11.2
Travel agency is familiar 10.2 8.2 6.1 9.3 12.2
There are local staff who speak Japanese 9.7 9.1 11.2 12.5 7.7
The travel agent is highly specialized (has a wealth of travel information/knowledge) 5.9 5.1 4.3 7.7 5.5
There is a backup desk at destinations 4.1 4.7 2.8 6.7 3.2
Travel agency is in a location easy to visit 3.2 2.9 4.2 3.9 2.5
There are benefits for tour participants that are unique to the travel agency 2.0 2.3 1.8 2.2 2.0
Local transportation provided 17.2 * 16.1 19.1 16.4
All breakfasts provided 10.0 11.4 7.7 10.6 10.5
All meals provided 9.5 8.7 5.6 9.8 10.7
Comes with famous dishes 7.8 8.3 5.0 7.9 8.8
Can make reservations right away 4.4 4.7 3.1 3.4 5.4
Possible to participate alone 3.8 3.2 2.9 1.7 5.3
Can increase or decrease the number of nights 1.3 1.6 1.1 1.1 1.5
Local transportation not provided 0.9 * 0.8 0.9 1.0
Other 1.7 1.9 0.4 1.4 2.4
Nothing in particular 4.8 3.4 8.5 4.0 3.9
† "*":No applicable data
Oth
er
Accom
moda
tions
Airlin
e a
nd
airp
ort
Budg
et
and
conte
nt
2016
survey
2015
survey
Tra
vel a
gency
0 10 20 30 40 50
2016 survey
Items considered important
2015 survey
Items considered important
(%)
55
4. Points Considered Important Factors When Selecting Package
■Points considered important when selecting package (Package tour users involved in the consideration of trip/Multiple answers)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 3 Process of Package Tour Selection
AB-ROAD Overseas Travel Survey 201656
5. Means of Inquiring to Travel Agencies and Airlines
■Means of inquiry (Those involved in considering travel plans/Multiple answers)
Sample
WebBy
telephoneVisiting By fax Other
Haven't
really
inquired
Don't know
or don't
remember
2016 survey total 3,979 66.6 18.0 17.2 0.7 1.3 8.9 2.0
2015 survey total 4,198 66.9 17.1 18.0 0.6 1.5 8.8 1.6
Male 2,047 70.5 16.4 16.3 0.9 1.0 7.8 1.9
Female 1,932 62.5 19.7 18.1 0.5 1.5 10.1 2.0
Male 18-29 yrs 278 55 .0 18.3 28.9 0.5 1.6 8.0 4.1
Male 30-39 yrs 417 71.4 14.4 15.6 1.7 0.7 9.4 2.6
Male 40-49 yrs 483 74.1 13 .0 13.2 0.5 0.5 8.2 1.7
Male 50-59 yrs 380 77.6 15.0 14.7 0.5 1.7 5.0 1.5
Male 60 yrs or older 489 69.5 21.4 13.9 1.0 1.0 8.1 0.5
Female 18-29 yrs 472 56 .0 16.5 24.1 0.3 2.4 10.2 4.7
Female 30-39 yrs 422 65.1 18.2 21.5 0.9 0.7 6.6 2.6
Female 40-49 yrs 378 67.7 15.5 15.5 0.5 0.7 11.9 ―
Female 50-59 yrs 316 68.3 20.9 13.5 0.2 1.7 11.3 1.0
Female 60 yrs or older 345 57 .1 29.5 13.1 0.6 2.0 11.4 0.9
Kanto 2,517 68.3 18.1 16.5 0.7 1.3 8.0 1.9
Kansai 935 63.3 18.7 19.1 0.4 0.8 10.0 2.4
Tokai 526 64.5 16.3 16.9 0.9 2.1 11.2 1.4
Worker (child 7 yrs and over) 1,429 67.1 21.3 15.0 0.7 1.5 8.8 1.2
Worker (child 2-6 yrs) 196 74.4 13.1 19.7 1.0 ― 5.7 2.2
Worker (child 1 yr and under) 105 54 .8 18.5 28.7 ― 1.1 10.5 4.0
Worker (married, no children) 862 62.6 17.9 21.7 0.8 1.1 8.5 1.5
Worker (unmarried) 1,250 69.0 14.8 15.3 0.6 1.4 9.5 2.5
Unmarried male 652 73.5 13.5 11 .6 0.7 1.2 8.7 3.1
Unmarried female 20s/30s 515 63.2 15.4 19.4 0.6 1.8 10.0 3.6
Unmarried female 40s and over 217 65.4 20.6 16.5 0.4 0.5 11.8 ―
Student 135 62.7 19.4 16.1 0.5 0.5 10.8 6.2
Light 584 48 .8 18.1 30.9 1.4 1.1 8.5 6.0
Middle 995 61 .0 18.4 23.6 0.5 1.6 9.4 1.8
Heavy 2,400 73.3 17.8 11 .2 0.6 1.2 8.8 1.0
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† "Web" is the total of "Internet accessed by PC," "Internet accessed by smartphone, tablet, etc.," and "Internet accessed by mobile telephone (iMode, Ezweb, Yahoo! Keitai, etc.)."
Number of
trips taken
Sex
Sex & age
Area of
residence
Life
stage
0
25
50
75
2016 survey total
2015 survey total
(%)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 3 Process of Package Tour Selection
AB-ROAD Overseas Travel Survey 201657
6. Means of Booking with Travel Agencies and Airlines
■Means of booking (Those involved in considering travel plans/Multiple answers)
Sample
Web VisitingBy
telephoneBy fax Other
Have not
made
reservations
Don't know/
Don't
remember
2016 survey total 3,979 69.3 18.9 12.3 0.7 2.4 1.1 2.4
2015 survey total 4,198 67.7 20.4 13.3 0.6 2.1 1.1 1.8
Male 2,047 73.3 17.4 10.7 0.9 2.2 1.3 2.1
Female 1,932 65.0 20.5 14.1 0.6 2.6 0.9 2.7
Male 18-29 yrs 278 56 .3 29.2 10.9 0.3 3.6 2.1 5.7
Male 30-39 yrs 417 76.2 16.3 8.9 1.0 1.7 1.4 2.6
Male 40-49 yrs 483 77.6 15.2 8.7 0.7 2.0 1.2 2.2
Male 50-59 yrs 380 80.0 14.7 9.2 0.7 3.2 0.5 1.0
Male 60 yrs or older 489 71.0 15.9 15.1 1.5 1.3 1.3 0.5
Female 18-29 yrs 472 57 .1 27.5 9.2 0.8 3.7 1.3 6.3
Female 30-39 yrs 422 67.7 22.2 12.5 0.7 1.4 0.5 3.3
Female 40-49 yrs 378 73.3 17.0 12.4 0.5 1.7 0.7 0.2
Female 50-59 yrs 316 68.8 16.5 16.0 0.2 3.2 0.7 1.2
Female 60 yrs or older 345 60 .2 16.5 22.7 0.6 3.1 1.1 1.1
Kanto 2,517 70.7 17.6 12.4 0.8 2.4 1.0 2.4
Kansai 935 66.3 21.4 13.0 0.7 1.7 1.5 2.7
Tokai 526 68.1 20.8 10.5 0.6 3.7 0.6 2.0
Worker (child 7 yrs and over) 1,429 68.1 17.6 15.4 0.9 2.3 1.1 1.4
Worker (child 2-6 yrs) 196 74.8 18.8 7.7 2.9 1.5 1.6 2.2
Worker (child 1 yr and under) 105 58 .1 28.2 9.9 0.9 2.0 3.3 4.6
Worker (married, no children) 862 66.4 22.7 12.1 0.5 2.3 0.3 2.1
Worker (unmarried) 1,250 73.3 17.4 10.1 0.4 2.6 1.1 3.0
Unmarried male 652 78.1 13 .7 8.9 0.3 2.7 1.3 3.7
Unmarried female 20s/30s 515 66.2 21.2 8.8 0.7 3.1 1.4 4.8
Unmarried female 40s and over 217 70.6 17.2 16.8 0.5 2.0 0.9 ―
Student 135 63 .7 15.3 9.7 0.9 4.5 2.9 8.5
Light 584 51 .2 33.1 9.7 1.4 2.1 1.1 6.8
Middle 995 61 .9 26.1 11.5 0.8 2.6 1.4 2.8
Heavy 2,400 76.8 12 .5 13.3 0.6 2.4 0.9 1.2
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† "Web" is the total of "Internet accessed by PC," "Internet accessed by smartphone, tablet, etc.," and "Internet accessed by mobile telephone (iMode, Ezweb, Yahoo! Keitai, etc.)."
Area of
residence
Sex & age
Sex
Life
stage
Number of
trips taken
0
25
50
75
2016 survey total
2015 survey total
(%)
58
59
Chapter 4
Process of Arranged Travel Selection
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 4 Process of Arranged Travel Selection
AB-ROAD Overseas Travel Survey 201660
1. Matters Arranged Prior to Departure
Sample
Air ticketsHotel
Accommodations
Optional
tour / Local
activities
Car rentals Other
2016 survey total 1,694 93.9 77.8 14.8 8.1 5.9
2015 survey total 1,793 92.8 77.1 15.0 9.0 7.7
2014 survey total 1,657 94.5 80.5 18.0 9.1 6.1
Male 976 94.2 79.4 14.2 8.9 5.2
Female 719 93.4 75.7 15.6 7.0 6.8
Male 18-29 yrs 115 96.3 70 .6 11.9 5.0 2.5
Male 30-39 yrs 210 93.8 73.3 15.2 6.2 2.4
Male 40-49 yrs 258 95.8 82.7 12.1 8.9 3.3
Male 50-59 yrs 211 95.5 86.0 13.1 11.7 5.9
Male 60 yrs or older 182 89.9 79.7 18.9 11.5 12.2
Female 18-29 yrs 165 89.6 67 .9 17.2 3 .0 2.2
Female 30-39 yrs 164 95.8 73.3 15.8 6.1 7.3
Female 40-49 yrs 168 94.0 80.9 14.8 9.3 4.9
Female 50-59 yrs 120 98.1 83.9 18.7 7.7 11.6
Female 60 yrs or older 101 89.3 73.8 10.7 10.7 10.7
Kanto 1,074 93.9 78.5 14.8 8.9 6.3
Kansai 396 93.5 76.9 15.3 7.5 4.9
Tokai 224 94.5 76.5 14.0 5.9 5.7
Worker (child 7 yrs and over) 512 93.2 80.7 15.6 11.6 7.5
Worker (child 2-6 yrs) 90 91.5 69 .4 16.6 16.2 4.4
Worker (child 1 yr and under) 43 92.0 74.9 18.7 2 .3 2.3
Worker (married, no children) 360 96.1 81.9 12.5 9.1 6.4
Worker (unmarried) 624 93.3 75.9 14.7 4.8 5.1
Unmarried male 387 95.5 76.9 10.8 5.9 4.1
Unmarried female 20s/30s 208 91.7 67 .7 18.6 3 .1 3.6
Unmarried female 40s and over 94 90.5 82.1 24.2 1 .0 10.2
Student 66 97.0 64 .9 17.9 ― 1.9
Light 159 93.7 65 .6 13.9 2 .4 3.0
Middle 325 92.4 73.0 15.0 5.5 4.7
Heavy 1,211 94.3 80.7 14.9 9.6 6.6
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Sex
Sex & age
Number
of
trips taken
Area of
residence
Life
stage
0
20
40
60
80
100
2016 survey total
2015 survey total
2014 survey total
(%)
■Matters arranged prior to departure
(Those who made travel arrangements and were involved in consideration of the travel plans/Multiple answers)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 4 Process of Arranged Travel Selection
AB-ROAD Overseas Travel Survey 2016
Sample
Internet
accessed by
PC
Internet
accessed by
smartphone/
tablet, etc.
Travel agency
counters
Email magazine
send by travel
agent or airline
Feedback and
introductions
(word-of-
mouth) of
friends,
acquaintances,
family members
Acquaintances
at travel
agencies
Travel agency
pamphlets
Internet
accessed by
mobile
telephone
(iMode, Ezweb,
Yahoo! Keitai,
etc.)
Articles and
ads in general-
interest
magazines
Guidebook-
style
magazines
such as
"Rurubu
Hawaii," etc.
Guidebooks
("Chikyuu no
arukikata,"
etc.)
Information
magazines
sent from
travel agents
and airlines
Newspaper ads
Seikyo
pamphlets and
counters
Overseas
travel
magazines
other than
guidebook-
style
magazines
Free flyers and
flyers in
newspapers
Transportation
ads on trains
and at stations
TV programs
and
commercials
Other
I don't really
gather
information
2016 survey total 1,591 76.2 8.7 4.1 1.9 0.9 0.8 0.3 0.1 0.1 0.1 0.1 0.1 0.1 ― ― ― ― ― 1.1 5.4
2015 survey total 1,663 80.2 4.1 4.2 1.0 1.2 1.7 0.2 0.1 0.1 0.1 0.1 0.3 0.1 ― 0.1 0.1 ― ― 1.2 5.2
2014 survey total 1,567 80.4 3.1 4.5 1.8 1.2 1.3 1.0 ― ― 0.1 0.1 0.3 0.1 0.1 0.1 ― 0.1 ― 0.6 5.4
Male 920 79.7 6.1 3.8 1.9 0.7 0.8 0.2 ― ― ― 0.1 ― 0.1 0.1 ― ― ― ― 0.9 5.6
Female 671 71.5 12.3 4.4 1.9 1.3 0.9 0.4 0.3 0.3 0.2 ― 0.1 ― ― ― ― ― ― 1.4 5.1
Male 18-29 yrs 111 66 .9 11.0 5.8 0.6 ― 1.9 0.6 ― ― ― ― ― ― 0.6 ― ― ― ― 1.9 10.4
Male 30-39 yrs 197 84.3 6.6 2.0 0.5 1.0 0.5 0.5 ― ― ― ― ― ― ― ― ― ― ― ― 4.6
Male 40-49 yrs 247 81.5 6.3 2.4 2.0 1.0 1.0 ― ― ― ― ― ― ― ― ― ― ― ― 0.5 5.4
Male 50-59 yrs 201 82.5 6.1 1.9 1.9 0.9 0.5 ― ― ― ― ― ― 0.5 ― ― ― ― ― ― 5.7
Male 60 yrs or older 164 76.7 1 .5 9.0 4.5 ― 0.8 ― ― ― ― 0.8 ― ― ― ― ― ― ― 3.0 3.8
Female 18-29 yrs 148 56 .7 25.8 4.2 0.8 0.8 0.8 ― ― ― 0.8 ― ― ― ― ― ― ― ― 1.7 8.3
Female 30-39 yrs 157 63 .3 17.7 7.6 0.6 1.9 0.6 0.6 1.3 ― ― ― 0.6 ― ― ― ― ― ― 1.3 4.4
Female 40-49 yrs 158 83.1 7.0 1.7 1.7 1.2 ― 1.2 ― 0.6 ― ― ― ― ― ― ― ― ― 1.2 2.3
Female 50-59 yrs 118 77.0 4.6 3.9 3.9 1.3 1.3 ― ― 0.7 ― ― ― ― ― ― ― ― ― 2.0 5.3
Female 60 yrs or older 90 82.6 ― 4.3 3.3 1.1 2.2 ― ― ― ― ― ― ― ― ― ― ― ― 1.1 5.4
Kanto 1,008 77.1 8.9 3.6 1.9 0.8 0.5 0.3 0.2 0.1 ― ― 0.1 0.1 0.1 ― ― ― ― 1.1 5.1
Kansai 371 73.2 8.2 5.2 1.9 1.5 1.7 0.5 ― 0.2 0.3 0.3 ― ― ― ― ― ― ― 0.2 6.7
Tokai 212 77.3 8.5 4.1 1.7 0.4 0.9 ― ― ― ― ― ― ― ― ― ― ― ― 2.7 4.4
Worker (child 7 yrs and over) 477 76.5 5.1 5.2 3.1 0.7 0.8 0.2 ― 0.2 ― 0.3 ― 0.2 ― ― ― ― ― 1.8 5.8
Worker (child 2-6 yrs) 82 76.0 12.5 1.2 1.1 3.8 ― ― 1.2 ― ― ― ― ― ― ― ― ― ― ― 4.1
Worker (child 1 yr and under) 40 64 .3 14.7 8.1 ― 4.9 ― 2.3 ― ― ― ― ― ― ― ― ― ― ― ― 5.6
Worker (married, no children) 346 78.6 9.0 3.9 2.3 0.8 0.9 ― ― ― ― ― ― ― ― ― ― ― ― 0.5 4.0
Worker (unmarried) 582 76.6 10.5 3.2 0.8 0.4 1.1 0.5 0.2 0.1 0.2 ― 0.2 ― 0.1 ― ― ― ― 0.8 5.4
Unmarried male 370 81.4 5.9 3.0 0.8 0.3 0.9 0.5 ― ― ― ― ― ― 0.2 ― ― ― ― 0.6 6.4
Unmarried female 20s/30s 190 59 .4 22.3 5.2 0.6 1.2 0.6 0.5 0.5 ― 0.6 ― 0.5 ― ― ― ― ― ― 2.3 6.1
Unmarried female 40s and over 85 86.8 3 .1 ― 2.9 ― 2.3 ― ― 0.9 ― ― ― ― ― ― ― ― ― 0.9 3.1
Student 64 65 .6 9.2 5.3 3.1 1.9 ― ― ― ― ― ― ― ― ― ― ― ― ― 4.2 10.7
Light 149 62 .2 9.4 7.3 1.3 2.1 0.5 1.1 0.7 ― ― ― ― ― 0.5 ― ― ― ― 1.7 13.3
Middle 300 70 .0 12.5 6.5 2.6 0.3 0.7 0.7 0.3 ― 0.4 ― 0.3 ― ― ― ― ― ― 1.5 4.2
Heavy 1,142 79.7 7.6 3.0 1.8 0.9 0.9 0.1 ― 0.1 ― 0.1 ― 0.1 ― ― ― ― ― 1.0 4.6
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† In the survey before last (implemented in 2014) and before, "Internet accessed by PC" was asked about as "By Internet or email (accessed by PC)," "Internet accessed by smartphone, tablet, etc." was asked about as "By Internet or email (accessed by smartphone or tablet / including apps),"
and "Internet accessed by mobile telephone (iMode, Ezweb, Yahoo! Keitai, etc.)" was asked about as "By mobile (iMode, Ezweb, Yahoo! Keitai, etc.) site or mobile email."
Number
of
trips taken
Area of
residence
Sex & age
Sex
Life
stage
0
20
40
60
80
100
2016 survey total
2015 survey total
2014 survey total
(%)
61
2. Sources of Information Used to Find Air Tickets
■Sources of information used to arrange air tickets
(Those who arranged air tickets in advance and were involved in consideration of the travel plans/Single answer)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 4 Process of Arranged Travel Selection
AB-ROAD Overseas Travel Survey 201662
3. Means of Arranging Air Tickets
Sample
WebsiteOn
phone
Branch,
shop,
counter
Other
meansWebsite
Branch,
shop,
counter
On
phone
Other
meansWebsite
On
phone
Other
means
Branch,
shop,
counter
2016 survey total 1,591 55.9 2.1 1.4 0.6 15.1 4.5 2.0 0.1 10.0 0.6 0.4 0.1 3.3 4.0
2015 survey total 1,663 57.6 2.7 1.8 0.6 16.0 4.3 2.7 1.1 7.6 0.3 0.2 0.3 2.2 2.5
2014 survey total 1,567 56.7 2.2 1.7 0.8 15.2 5.4 2.9 1.6 8.0 0.7 0.1 0.3 1.9 2.5
Male 920 58.5 1.4 1.5 0.6 16.3 4.2 2.2 0.2 7.8 0.6 0.3 0.1 2.9 3.4
Female 671 52.5 3.1 1.2 0.6 13.5 4.9 1.6 0.1 12.9 0.6 0.4 ― 3.9 4.7
Male 18-29 yrs 111 46 .1 2.6 4.5 1.3 11.0 6.5 0.6 1.3 11.7 0.6 0.6 ― 2.6 10.4
Male 30-39 yrs 197 57.9 2.0 1.5 0.5 17.3 3.6 2.0 ― 7.6 1.0 ― ― 1.5 5.1
Male 40-49 yrs 247 63.4 0.5 1.0 0.5 15.1 2.4 2.4 ― 6.8 ― 1.0 0.5 3.9 2.4
Male 50-59 yrs 201 62.7 1.9 0.5 0.9 15.1 2.4 2.8 ― 10.4 ― ― ― 1.9 1.4
Male 60 yrs or older 164 54.9 0.8 1.5 ― 21.8 8.3 2.3 ― 3 .8 1.5 ― ― 4.5 0.8
Female 18-29 yrs 148 37 .5 0.8 0.8 ― 11.7 5.0 ― ― 26.7 0.8 ― ― 5.8 10.8
Female 30-39 yrs 157 51.3 3.8 3.2 ― 12.7 7.0 1.9 ― 11.4 1.3 ― ― 4.4 3.2
Female 40-49 yrs 158 58.1 3.5 0.6 1.7 17.4 1.7 1.2 0.6 9.3 0.6 0.6 ― 3.5 1.2
Female 50-59 yrs 118 60.5 3.3 ― ― 11.2 5.9 2.0 ― 7.2 ― 0.7 ― 2.6 6.6
Female 60 yrs or older 90 58.7 4.3 1.1 1.1 14.1 5.4 4.3 ― 6.5 ― 1.1 ― 2.2 1.1
Kanto 1,008 57.4 2.4 1.2 0.7 14.9 4.5 1.9 0.1 9.6 0.5 0.2 ― 3.2 3.6
Kansai 371 55.3 1.6 1.7 0.5 13.2 5.1 2.0 0.2 9.7 0.8 0.7 ― 3.6 5.5
Tokai 212 49 .9 1.7 2.0 ― 19.7 3.5 2.3 0.3 12.2 0.5 0.5 0.6 3.7 3.2
Worker (child 7 yrs and over) 477 59.0 1.8 1.2 0.6 15.4 5.9 3.1 ― 6.3 0.3 0.4 ― 3.6 2.5
Worker (child 2-6 yrs) 82 63.4 1.2 1.2 1.1 10 .0 2.4 ― ― 8.3 ― ― 1.5 1.5 9.3
Worker (child 1 yr and under) 40 34 .1 6.8 2.3 ― 6 .7 10.6 ― ― 15.7 2.5 ― ― 10.1 11.2
Worker (married, no children) 346 60.6 2.6 1.1 0.9 14.5 3.7 2.2 0.5 8.3 0.6 0.6 ― 2.5 2.1
Worker (unmarried) 582 52.0 2.1 1.3 0.3 16.7 3.9 1.4 ― 13.6 0.9 0.3 ― 3.4 4.1
Unmarried male 370 55.7 2.1 1.3 0.6 16.3 4.5 1.4 0.2 10.4 0.8 0.2 ― 1.9 4.7
Unmarried female 20s/30s 190 41 .3 0.6 2.7 ― 14.5 4.2 0.5 ― 22.5 1.2 ― ― 5.6 6.9
Unmarried female 40s and over 85 57.1 4.2 ― ― 21.0 ― 3.4 ― 6.0 ― 1.1 ― 5.2 2.0
Student 64 48 .0 ― 4.5 1.1 13.7 3.1 1.1 1.1 10.8 ― ― ― 3.9 12.6
Light 149 40 .8 1.1 3.3 ― 12.9 6.7 1.3 0.5 8.3 0.5 1.9 ― 7.1 15.7
Middle 300 47 .7 1.9 2.5 0.2 15.5 7.8 1.3 0.2 15.0 0.7 ― ― 3.3 4.0
Heavy 1,142 60.1 2.3 0.8 0.7 15.3 3.3 2.2 0.1 8.9 0.6 0.3 0.1 2.8 2.4
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Area of
residence
Sex & age
Sex
Number
of
trips taken
Life
stage
Don't
know
Arrangement through airline Arrangement through travel agentArrangement through shop
specializing in bargain air tickets Arranged
through
other
means
0
20
40
60
2016 survey total
2015 survey total
2014 survey total
(%)
■Means of arranging air tickets
(Those who arranged air tickets in advance and were involved in the consideration of travel/Single answer)
Part 1 Trends in Overseas Travel Booking in 2015 Chapter 4 Process of Arranged Travel Selection
AB-ROAD Overseas Travel Survey 201663
Sample
It is
an a
ssuring
airlin
e
There
are
direct
fligh
ts
The flig
ht
suits
my
schedu
le
It is
a J
apan
ese
airlin
e
It is
a w
ell-
know
n t
rave
l age
ncy
Eas
y to
use
accum
ula
ted
mile
s
Price w
as c
heap
er
than
oth
er
ticke
ts
for
the s
ame c
ondi
tions
I ac
cru
e m
iles
/ t
he a
dditio
nal
term
s
are g
ood
for
the a
irlin
e I u
se
Connecting
fligh
ts a
re c
onve
nie
nt
Is a
Low
-C
ost
Car
rier
Depa
rts
from
near
est
airpo
rt
Cab
in c
rew
pro
vide
s go
od
serv
ice
Airlin
e n
atio
nal
ity
sam
e a
s de
stin
atio
n
Full
lineup
of in
-fli
ght
food
is o
ffere
d
I ac
cru
e m
iles
/ t
he a
dditio
nal
term
s
are g
ood
for
the a
irlin
e I u
se o
r an
affil
iate
d ai
rlin
e
Aircra
ft e
quip
ment
is g
ood
(new
, cle
an)
In-fli
ght
ente
rtai
nm
ent
(movi
es,
musi
c,
in-fli
ght
mag
azin
e, e
tc.)
Aircra
ft a
menitie
s (w
idth
of se
ats,
etc
.)
are g
ood
There
are
cab
in c
rew
who s
peak
Jap
anese
Is b
usi
ness
cla
ss o
r hig
her
Can
buy
thro
ugh
a m
eth
od
I am
accust
om
ed
to
Price w
as c
heap
er
than
oth
er
ticke
ts
but
the c
ondi
tions
were
not
the s
ame
Airpo
rt g
round
cre
w p
rovi
des
good
serv
ice
Airlin
e s
taff a
t ai
rport
are
good
at w
hat
they
do
The a
irlin
e is
desi
gnat
ed
Not
a lo
w c
ost
car
rier
Was
recom
mende
d by
a t
rave
l age
nt
Oth
er
Noth
ing
in p
articula
r
I di
dn't c
hoose
the a
irlin
e
2016 survey total 1,591 41.1 31.7 31.5 16.0 15.8 14.7 12.7 11.3 10.8 9.8 8.8 8.1 7.3 7.2 7.0 6.6 5.4 5.4 5.3 5.1 4.5 4.4 3.3 2.8 2.4 1.9 0.7 2.7 4.2 3.2
2015 survey total 1,663 38.0 37.3 36.2 16.3 16.5 13.2 13.9 14.5 9.8 10.4 8.7 8.5 6.4 6.1 5.9 6.3 5.8 5.0 5.1 5.6 4.9 4.1 4.0 2.5 3.4 * 0.7 2.2 3.3 3.7
2014 survey total 1,567 39.8 33.8 34.9 14.7 14.8 12.3 14.0 18.4 11.7 9.0 10.4 9.2 5.8 7.0 6.2 7.7 6.5 5.1 6.5 5.6 6.5 4.0 4.6 3.3 4.1 * 0.8 2.3 4.0 4.1
Male 920 ①42.2 ②30.7 ③29.6 ④18.7 ⑤17.3 15.6 10.8 11.7 8.5 10.2 8.3 9.0 7.1 7.8 7.6 8.1 4.8 6.4 5.7 6.8 4.2 3.7 3.6 3.0 1.5 2.1 0.7 2.9 4.4 2.3
Female 671 ①39.5 ③32.9 ②34.1 12.2 13.7 13.4 ④15.2 10.7 ⑤13.8 9.3 9.6 6.8 7.7 6.3 6.1 4.6 6.2 4.0 4.7 2.9 4.8 5.3 3.0 2.5 3.6 1.7 0.7 2.5 3.8 4.5
Male 18-29 yrs 111 ①35 .1 ②29.2 ③27.3 ⑤12.3 11.0 5 .8 11.7 7.1 9.1 ④16.2 7.8 8.4 2.6 5.8 5.2 6.5 5.2 5.8 3.2 1.9 1.9 5.2 1.9 1.9 ― 1.3 1.9 2.6 7.1 5.2
Male 30-39 yrs 197 ①46.2 ②25 .9 ③24 .4 ⑤15.2 ④20.3 11.2 12.2 8.6 8.1 7.6 7.6 5.6 4.6 5.1 7.6 6.1 3.6 4.6 6.6 5.1 4.6 4.1 2.0 2.5 1.5 2.0 0.5 0.5 7.1 1.0
Male 40-49 yrs 247 ①45.4 ②36.1 ③32.2 ⑤19.0 16.6 ④19.5 11.2 16.1 7.8 11.2 9.8 12.2 6.3 9.8 9.3 6.8 6.8 6.8 4.4 7.3 3.9 5.4 3.9 3.4 ― 2.4 0.5 1.5 2.9 2.4
Male 50-59 yrs 201 ①39.6 ③29.7 ②30.2 ④20.8 17.9 ⑤19.3 9.4 12.7 8.5 9.0 8.0 9.4 9.4 7.1 7.1 8.0 2.4 5.7 5.7 8.0 3.3 2.4 4.2 2.8 2.4 1.9 ― 3.3 3.3 1.9
Male 60 yrs or older 164 ①40.6 ③30.8 ②33.1 ④24.1 ⑤18.0 17.3 9.8 10.5 9.8 9.0 7.5 8.3 11.3 10.5 7.5 13.5 6.0 9.0 8.3 9.8 6.8 1.5 5.3 3.8 3.8 2.3 1.5 7.5 3.0 2.3
Female 18-29 yrs 148 ②35 .0 ③29.2 ①36.7 6 .7 ⑤16.7 5 .0 ④20.0 4 .2 14.2 10.8 9.2 6.7 5.0 7.5 2.5 3.3 2.5 2.5 5.0 1.7 2.5 7.5 2.5 0.8 4.2 0.8 1.7 0.8 5.8 10.0
Female 30-39 yrs 157 ①43.7 ②36.1 ③34.8 8 .2 10 .1 10.8 ④15.8 10.1 12.0 ⑤13.3 9.5 5.1 10.8 6.3 4.4 1 .3 7.6 1.3 4.4 1.3 3.8 5.7 3.2 1.9 3.2 1.3 1.3 1.9 3.2 3.8
Female 40-49 yrs 158 ①34 .9 ③30.8 ②34.3 12.2 12.2 ④17.4 ⑤14.0 13.4 12.2 8.1 8.1 5.2 7.0 7.0 8.7 5.8 8.7 3.5 2.3 2.9 5.2 2.9 2.9 2.3 4.1 3.5 ― 4.1 4.1 1.7
Female 50-59 yrs 118 ②32 .9 ③32.2 ①34.9 ⑤16.4 12.5 ④18.4 12.5 11.8 14.5 9.2 10.5 9.2 6.6 4.6 7.2 5.3 7.2 5.9 5.9 5.3 3.9 5.9 2.6 3.3 3.3 0.7 ― 1.3 4.6 3.9
Female 60 yrs or older 90 ①56.5 ②38.0 ③27.2 ④22.8 ⑤19.6 18.5 12.0 16.3 18.5 2 .2 12.0 9.8 9.8 5.4 8.7 9.8 4.3 9.8 7.6 4.3 10.9 4.3 4.3 5.4 3.3 2.2 ― 5.4 ― 2.2
Kanto 1,008 ①42.8 ②32.9 ③31.3 ④18.6 ⑤16.4 16.3 12.5 13.6 10.2 8.0 7.6 8.3 7.2 7.7 7.6 6.3 5.5 5.1 5.2 5.8 4.3 3.9 3.5 2.9 2.5 2.1 0.3 2.7 3.9 3.0
Kansai 371 ①34 .8 ③29.3 ②33.6 10 .2 ⑤13.6 10.5 12.3 7.0 11.1 ④15.4 10.2 8.1 6.8 5.5 6.4 5.8 4.7 5.3 4.4 3.2 4.0 5.6 3.3 2.9 1.7 1.7 1.8 3.1 5.2 4.8
Tokai 212 ①43.9 ②29.8 ③29.0 13.4 ④16.7 ⑤14.6 14.1 7.9 12.9 8.6 12.4 7.1 8.9 7.7 5.2 9.7 6.1 7.0 7.1 5.5 5.9 4.4 2.8 1.9 3.1 1.1 0.6 2.2 3.4 1.5
Worker (child 7 yrs and over) 477 ①41.1 ②31.6 ③30.3 ④20.6 ⑤18.6 17.3 11.3 11.8 11.7 9.1 9.4 8.9 8.4 7.1 7.5 8.6 4.6 7.0 6.0 6.0 4.6 3.0 4.6 3.1 2.8 2.2 0.7 4.4 3.6 2.3
Worker (child 2-6 yrs) 82 ①45.8 ②37.8 ③25 .2 13.6 11.5 ④17.4 7 .0 ⑤14.2 3 .8 5.3 3 .6 11.6 4.7 11.5 8.7 5.3 5.0 3.8 4.8 4.2 3.6 5.4 6.5 3.5 ― 0.9 ― 1.2 6.1 2.6
Worker (child 1 yr and under) 40 ①46.9 ②41.1 ③30.9 ④18.5 ⑤17.9 13.6 9.9 16.1 8.7 14.9 8.1 9.9 6.1 8.4 16.7 6.1 8.4 3.0 8.6 9.8 7.8 8.1 7.4 4.8 2.5 3.0 ― ― 7.4 8.1
Worker (married, no children) 346 ①41.4 ③31.9 ②33.1 ⑤17.0 15.3 ④19.0 11.9 11.8 11.5 8.0 9.2 8.4 6.3 8.7 6.6 6.7 4.9 5.3 5.5 5.8 4.4 4.4 3.3 2.9 2.3 1.0 0.3 2.5 2.2 2.8
Worker (unmarried) 582 ①40.5 ③31.0 ②33.0 12.4 ⑤14.4 11.1 ④14.9 10.7 11.0 11.3 8.5 6.8 7.7 5.9 6.6 4.9 6.3 4.4 4.6 4.2 4.3 4.8 1.6 2.1 2.8 2.5 0.8 1.8 4.9 2.9
Unmarried male 370 ①40.9 ②30.3 ③29.5 ④14.6 ⑤14.3 10.7 12.2 11.5 9.3 11.9 8.1 7.7 7.1 6.2 7.6 6.6 5.5 5.7 4.7 5.9 4.4 5.5 1.7 2.6 1.6 2.5 0.7 2.0 5.0 2.6
Unmarried female 20s/30s 190 ①38.9 ③29.6 ②35.7 7 .7 ⑤15.9 5 .7 ④19.8 5 .6 13.4 12.4 11.2 4.9 7.4 6.0 2.7 3.0 5.1 1.8 5.3 0.6 3.5 4.9 1.8 0.6 3.5 1.2 1.8 1.7 5.6 6.8
Unmarried female 40s and over 85 ②37.9 ③31.6 ①38.1 11.3 11.3 ④18.5 ⑤16.6 13.1 10.8 8.9 7.8 6.9 9.4 4.1 6.3 5.4 11.4 6.0 1.8 3.1 5.3 3.2 1.8 4.0 4.0 3.2 ― 3.1 5.1 3.3
Student 64 ①34 .1 ③23 .2 ②26.8 9 .5 13.9 2 .3 ④15.7 3 .1 7.6 ⑤14.2 13.0 6.5 6.1 5.3 ― 9.8 4.5 6.5 3.8 1.9 3.9 7.3 3.1 3.1 ― ― 3.1 4.2 7.3 13.1
Light 149 ①37.4 ②29.6 ③23 .4 ⑤11.7 ④17.0 5 .0 8.2 ― 3 .9 8.8 4.3 2 .3 5.3 5.5 1 .2 2.7 2.2 2.0 5.2 2.0 2.2 1.5 0.5 1.2 0.7 0.6 1.0 1.2 7.6 13.3
Middle 300 ①40.1 ③32.2 ②33.1 13.6 ④16.3 10.1 ⑤15.1 6.7 11.6 11.4 9.4 7.7 7.1 6.9 3.8 5.8 3.0 4.5 7.1 2.4 2.3 4.5 3.2 1.6 3.0 0.6 1.6 1.5 6.3 3.2
Heavy 1,142 ①41.8 ③31.8 ②32.2 ⑤17.1 15.5 ④17.2 12.6 13.9 11.4 9.5 9.3 9.0 7.7 7.5 8.6 7.3 6.5 6.0 4.8 6.2 5.3 4.7 3.7 3.3 2.5 2.4 0.5 3.3 3.2 1.9
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
† ①, ②, ③, ④, and ⑤ are the five most important attributes (excluding "Other,""Nothing in particular," and "I didn't choose the airline") as seen by demographic and sex.
† In the survey before last (implemented in 2014) and before, "I accrue miles for the mileage program of the airline I use / the additional terms are good" was asked about as "I accrue miles for the mileage program of the airline I use,"
and "I accrue miles for the airline I use or an affiliated airline / the additional terms are good" was asked about as "I accrue miles for the airline I use or an affiliated airline."
Number
of
trips taken
Life
stage
Sex
Area of
residence
Sex & age
0
10
20
30
40
50
2016 survey total
2015 survey total
2014 survey total
(%)
4. Key Factors When Choosing Airlines
■Key factors when choosing airlines
(Those who arranged air tickets in advance and were involved in consideration of the travel plans/Multiple answers)
64
65
Part 2
Satisfaction with Travel Destinations
Part 2 Satisfaction with Travel Destinations
AB-ROAD Overseas Travel Survey 201666
■Overall degree of satisfaction: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2016 survey total (n=4,802) 91.0
2015 survey total (n=5,000) 90.6
UK (n=116) 91.1
France (n=156) 92.5
Germany (n=123) 95.2
Spain (n=107) 93.2
Italy (n=184) 92.1
Other countries in western Europe (n=155) 95.3
Other places in Europe (n=156) 92.8
Turkey (n=18) 94.5
Other Middle East or Africa (n=40) 84.6
USA east (n=138) 93.3
USA west (n=174) 92.6
USA south (n=38) 94.1
Canada or
AlaskaCanada (n=63) 95.7
Central/SouthAmericaorCaribbean (n=40) 94.8
Hawaii (Oahu) (n=489) 95.0
Hawaii (other than Oahu) (n=103) 89.1
Guam (n=268) 89.6
Saipan (n=29) 92.4
South Pacific islands or other islands (n=51) 91.4
Shanghai (n=58) 73.1
Beijing (n=22) 89.8
Other China (exc. Hong Kong / Macau) (n=66) 92.3
Hong Kong (n=145) 80.0
Macau (n=25) 86.1
Taiwan (n=573) 90.4
Korea (n=337) 89.1
Singapore (n=197) 92.7
Phuket (n=36) 85.8
Thai beaches (other than Phuket) (n=23) 86.3
Bangkok or other Thai cities (n=195) 95.9
Bali (n=84) 86.6
Malaysia (n=74) 90.8
Philippines (n=75) 86.5
Vietnam (n=148) 84.0
Cambodia (n=50) 95.6
Other places in Asia (n=62) 81.9
Australia (n=127) 95.7
New Zealand or other Oceania (n=38) 93.1
Long distance/total (n=1,519) 93.0
Medium distance/total (n=1,685) 91.8
Short distance/total (n=1,598) 88.3
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2015, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Ocean
iaG
uam
or
Sai
pan
Haw
aii
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
Euro
peM
iddl
e E
ast
or
Afr
ica
US
A (exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Hong
Kong
or
Mac
au
76.8%
76.3
79.7
83.7
80.5
78.7
86.5
84.5
78.6
89.5
70.8
79.1
81.7
85.9
86.3
86.4
84.9
82.5
69.4
78.4
87.1
51.5
55.6
68.4
63.3
73.5
78.6
70.3
80.7
73.6
73.6
77.9
69.1
56.1
66.9
58.3
79.5
67.2
79.2
85.8
81.9
77.3
71.5
14.2
14.3
11.4
8.8
14.7
14.5
5.6
10.8
14.2
5.0
13.8
14.3
10.9
8.3
9.4
8.4
10.1
6.7
20.2
14.0
4.3
21.6
34.2
23.9
16.7
12.5
11.8
18.8
12.1
12.2
12.6
18.0
17.5
34.6
19.6
25.7
16.1
14.7
16.6
7.3
11.1
14.5
16.7
2.1
2.2
2.3
1.2
-
0.9
1.3
-
1.4
-
-
-
2.0
2.6
-
-
1.4
1.7
2.4
-
2.4
11.5
5.6
6.2
5.5
-
1.9
4.5
1.5
3.3
5.4
1.0
1.5
3.0
5.4
2.1
2.0
3.6
2.1
1.9
1.0
1.9
3.5
6.8
7.1
6.6
6.2
4.8
5.9
6.5
4.7
5.8
5.5
15.4
6.7
5.5
3.2
4.3
5.2
3.6
9.2
8.0
7.6
6.2
15.4
4.6
1.5
14.6
13.9
7.7
6.3
5.8
10.9
8.4
3.1
11.9
6.3
8.1
13.9
2.4
14.6
2.1
5.0
6.0
6.3
8.2
South
eas
t A
sia
1. Satisfaction with Travel Destinations
1) Overall
Part 2 Satisfaction with Travel Destinations
AB-ROAD Overseas Travel Survey 201667
1. Satisfaction with Travel Destinations2) Sightseeing / Viewing
■Degree of satisfaction with sightseeing /viewing: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2016 survey total (n=4,406) 90.9
2015 survey total (n=4,600) 90.3
UK (n=110) 89.5
France (n=150) 96.2
Germany (n=120) 90.6
Spain (n=105) 92.8
Italy (n=182) 95.4
Other countries in western Europe (n=153) 96.3
Other places in Europe (n=152) 92.7
Turkey (n=17) 94.2
Other Middle East or Africa (n=38) 94.2
USA east (n=132) 95.3
USA west (n=157) 94.6
USA south (n=34) 89.8
Canada or
AlaskaCanada (n=60) 92.6
Central/SouthAmericaorCaribbean (n=40) 97.0
Hawaii (Oahu) (n=444) 93.8
Hawaii (other than Oahu) (n=103) 86.9
Guam (n=226) 86.4
Saipan (n=25) 95.1
South Pacific islands or other islands (n=40) 85.9
Shanghai (n=50) 84.9
Beijing (n=20) 90.1
Other China (exc. Hong Kong / Macau) (n=56) 90.9
Hong Kong (n=130) 88.5
Macau (n=25) 91.2
Taiwan (n=538) 89.6
Korea (n=277) 83.6
Singapore (n=189) 90.8
Phuket (n=31) 77.4
Thai beaches (other than Phuket) (n=17) 86.6
Bangkok or other Thai cities (n=171) 93.0
Bali (n=74) 90.2
Malaysia (n=60) 91.5
Philippines (n=65) 82.2
Vietnam (n=142) 86.6
Cambodia (n=46) 94.7
Other places in Asia (n=55) 83.8
Australia (n=120) 97.1
New Zealand or other Oceania (n=37) 92.2
Long distance/total (n=1,462) 94.0
Medium distance/total (n=1,532) 91.1
Short distance/total (n=1,412) 87.5
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2015, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
peM
iddl
e E
ast
or
Afr
ica
US
A (exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Hong
Kong
or
Mac
auO
cean
iaG
uam
or
Sai
pan
Haw
aii
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
77.0%
76.0
79.2
87.3
83.0
80.9
90.4
87.0
79.8
88.9
77.1
78.3
83.5
74.0
88.6
92.3
85.5
77.2
68.8
68.0
76.3
59.9
58.1
64.9
70.4
75.4
76.6
65.2
76.5
57.9
69.3
78.0
71.8
57.8
66.2
56.4
87.8
73.1
82.1
78.8
83.7
76.6
70.6
13.8
14.3
10.3
9.0
7.6
11.8
5.0
9.3
13.0
5.3
17.1
16.9
11.1
15.8
3.9
4.7
8.3
9.7
17.6
27.1
9.6
25.0
32.0
26.0
18.0
15.8
13.0
18.4
14.3
19.5
17.3
15.1
18.4
33.7
16.0
30.1
6.9
10.6
15.0
13.4
10.2
14.5
16.9
1.9
2.4
0.9
0.8
-
1.2
-
0.8
0.7
-
-
-
-
2.9
1.7
-
1.4
1.7
4.5
-
8.0
4.9
-
5.6
2.5
-
2.4
5.3
1.4
6.4
7.4
1.1
-
2.0
7.7
1.7
-
1.8
1.4
-
0.5
1.7
3.6
7.2
7.4
9.6
3.0
9.4
6.1
4.6
2.9
6.6
5.8
5.8
4.7
5.4
7.2
5.8
3.0
4.9
11.4
9.1
4.9
6.1
10.2
9.9
3.5
9.1
8.8
8.0
11.2
7.8
16.2
6.0
5.9
9.8
6.5
10.1
11.7
5.3
14.4
1.4
7.8
5.5
7.2
8.9
South
eas
t A
sia
Part 2 Satisfaction with Travel Destinations
AB-ROAD Overseas Travel Survey 201668
1. Satisfaction with Travel Destinations3) Sports / Hands-on Activities
■Degree of satisfaction with sports / hands-on activities: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2016 survey total (n=1,923) 86.8
2015 survey total (n=1,974) 86.6
UK (n=46) 69.9
France (n=49) 96.5
Germany (n=35) 88.8
Spain (n=36) 88.0
Italy (n=42) 88.5
Other countries in western Europe (n=38) 92.3
Other places in Europe (n=42) 75.4
Middle East
or AfricaOther Middle East or Africa (n=15) 79.0
USA east (n=59) 93.3
USA west (n=78) 92.9
USA south (n=15) 83.8
Canada or
AlaskaCanada (n=30) 84.3
Central/SouthAmericaorCaribbean (n=13) 92.3
Hawaii (Oahu) (n=301) 91.8
Hawaii (other than Oahu) (n=68) 85.5
Guam (n=184) 84.9
Saipan (n=26) 95.3
South Pacific islands or other islands (n=44) 95.1
Shanghai (n=11) 72.3
Other China (exc. Hong Kong / Macau) (n=17) 86.9
Hong Kong (n=35) 73.6
Macau (n=12) 90.3
Taiwan (n=121) 81.5
Korea (n=91) 79.6
Singapore (n=78) 90.3
Phuket (n=24) 96.7
Thai beaches (other than Phuket) (n=13) 82.6
Bangkok or other Thai cities (n=85) 94.1
Bali (n=49) 78.6
Malaysia (n=26) 79.8
Philippines (n=59) 79.7
Vietnam (n=40) 81.7
Cambodia (n=12) 65.8
Other places in Asia (n=12) 85.6
Australia (n=80) 89.5
New Zealand or other Oceania (n=14) 100.0
Long distance/total (n=511) 87.6
Medium distance/total (n=845) 89.4
Short distance/total (n=567) 82.4
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2015, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Ocean
iaEuro
peU
SA
(exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Guam
or
Sai
pan
Haw
aii
Hong
Kong
or
Mac
au
71.4%
70.3
57.0
80.7
72.7
70.9
80.9
71.0
56.6
58.2
75.2
80.1
72.4
69.7
62.8
82.4
74.5
69.6
87.9
92.3
52.6
47.3
57.5
66.9
66.0
68.1
65.5
71.3
67.7
77.9
63.4
46.7
74.2
51.4
41.2
63.8
65.6
94.9
71.9
73.6
67.9
15.4
16.3
12.9
15.7
16.1
17.0
7.6
21.2
18.8
20.8
18.1
12.8
11.3
14.6
29.6
9.4
11.0
15.4
7.4
2.8
19.6
39.6
16.1
23.4
15.5
11.6
24.7
25.4
14.9
16.2
15.2
33.1
5.4
30.4
24.6
21.9
24.0
5.1
15.7
15.8
14.5
3.5
3.8
8.5
-
2.8
-
-
-
7.0
14.8
3.3
2.1
-
-
-
1.7
1.5
2.2
-
2.8
17.1
-
10.6
-
6.7
10.8
2.1
-
9.6
2.2
-
4.7
4.7
8.5
16.2
-
3.7
-
2.8
2.5
5.5
9.7
9.6
21.6
3.5
8.4
12.0
11.5
7.7
17.7
6.2
3.4
5.0
16.2
15.7
7.7
6.5
13.0
12.9
4.7
2.1
10.7
13.1
15.7
9.7
11.8
9.5
7.6
3.3
7.8
3.7
21.4
15.5
15.7
9.8
18.1
14.4
6.8
-
9.6
8.0
12.1
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
South
eas
t A
sia
Part 2 Satisfaction with Travel Destinations
AB-ROAD Overseas Travel Survey 201669
1. Satisfaction with Travel Destinations4) Meals
■Degree of satisfaction with meals: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2016 survey total (n=4,630) 81.5
2015 survey total (n=4,796) 81.0
UK (n=109) 69.0
France (n=151) 78.8
Germany (n=115) 78.9
Spain (n=101) 86.9
Italy (n=180) 76.3
Other countries in western Europe (n=149) 80.4
Other places in Europe (n=149) 76.3
Turkey (n=17) 70.9
Other Middle East or Africa (n=37) 72.1
USA east (n=133) 81.8
USA west (n=165) 77.9
USA south (n=36) 63.2
Canada or
AlaskaCanada (n=63) 76.3
Central/SouthAmericaorCaribbean (n=39) 84.0
Hawaii (Oahu) (n=476) 82.5
Hawaii (other than Oahu) (n=98) 80.5
Guam (n=252) 85.6
Saipan (n=29) 82.3
South Pacific islands or other islands (n=49) 73.3
Shanghai (n=55) 75.3
Beijing (n=22) 75.5
Other China (exc. Hong Kong / Macau) (n=62) 78.0
Hong Kong (n=142) 80.9
Macau (n=24) 86.0
Taiwan (n=564) 86.9
Korea (n=321) 89.7
Singapore (n=194) 82.9
Phuket (n=36) 71.1
Thai beaches (other than Phuket) (n=23) 82.3
Bangkok or other Thai cities (n=186) 86.2
Bali (n=82) 81.9
Malaysia (n=72) 84.5
Philippines (n=74) 73.0
Vietnam (n=146) 80.6
Cambodia (n=49) 74.1
Other places in Asia (n=55) 71.9
Australia (n=120) 79.6
New Zealand or other Oceania (n=33) 85.9
Long distance/total (n=1,456) 77.7
Medium distance/total (n=1,628) 81.6
Short distance/total (n=1,546) 85.0
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2015, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
peM
iddl
e E
ast
or
Afr
ica
US
A (exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Hong
Kong
or
Mac
auO
cean
iaG
uam
or
Sai
pan
Haw
aii
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
60.5%
60.2
37.7
67.6
47.8
71.8
65.6
47.1
47.9
63.7
36.5
53.7
52.3
42.2
53.0
57.0
70.4
68.4
63.1
54.6
45.0
48.8
36.7
48.0
61.5
56.3
74.5
74.9
59.7
49.0
65.6
66.0
51.4
55.5
45.9
57.3
32.4
35.7
52.1
56.0
54.0
60.2
67.0
21.0
20.8
31.3
11.2
31.1
15.1
10.7
33.2
28.4
7.1
35.5
28.1
25.6
21.0
23.3
27.0
12.1
12.1
22.5
27.6
28.4
26.4
38.8
30.0
19.3
29.7
12.4
14.8
23.2
22.0
16.8
20.2
30.6
28.9
27.1
23.2
41.8
36.2
27.5
29.9
23.7
21.4
18.0
5.9
7.0
14.2
3.9
10.3
4.1
2.5
6.8
8.0
23.8
2.7
6.3
10.1
23.0
11.2
7.3
4.2
7.5
4.8
6.5
11.2
7.6
5.6
13.8
5.5
-
2.0
2.8
5.6
8.8
-
5.2
4.7
5.4
9.4
6.4
11.4
14.1
7.8
2.3
7.8
6.1
4.1
12.6
12.1
16.7
17.4
10.8
9.0
21.2
12.9
15.6
5.3
25.3
11.9
12.0
13.8
12.6
8.7
13.3
12.0
9.7
11.2
15.5
17.1
18.8
8.2
13.6
14.0
11.0
7.5
11.5
20.1
17.7
8.5
13.4
10.1
17.6
13.0
14.5
14.0
12.6
11.7
14.6
12.4
10.9
South
eas
t A
sia
Part 2 Satisfaction with Travel Destinations
AB-ROAD Overseas Travel Survey 201670
1. Satisfaction with Travel Destinations5) Shopping
■Degree of satisfaction with shopping: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2016 survey total (n=4,031) 78.6
2015 survey total (n=4,181) 78.4
UK (n=99) 74.4
France (n=134) 82.7
Germany (n=109) 89.7
Spain (n=87) 76.6
Italy (n=154) 80.8
Other countries in western Europe (n=121) 77.8
Other places in Europe (n=128) 86.4
Turkey (n=16) 81.8
Other Middle East or Africa (n=33) 76.9
USA east (n=111) 84.2
USA west (n=147) 81.8
USA south (n=25) 79.2
Canada or
AlaskaCanada (n=57) 76.0
Central/SouthAmericaorCaribbean (n=31) 87.6
Hawaii (Oahu) (n=451) 85.3
Hawaii (other than Oahu) (n=95) 79.6
Guam (n=240) 78.7
Saipan (n=23) 71.6
South Pacific islands or other islands (n=39) 46.4
Shanghai (n=43) 66.7
Beijing (n=15) 46.0
Other China (exc. Hong Kong / Macau) (n=46) 68.5
Hong Kong (n=112) 61.6
Macau (n=18) 80.2
Taiwan (n=470) 78.6
Korea (n=300) 80.5
Singapore (n=170) 77.2
Phuket (n=33) 63.3
Thai beaches (other than Phuket) (n=19) 68.8
Bangkok or other Thai cities (n=162) 89.3
Bali (n=73) 73.4
Malaysia (n=61) 75.4
Philippines (n=54) 60.8
Vietnam (n=121) 70.7
Cambodia (n=41) 66.5
Other places in Asia (n=42) 68.7
Australia (n=108) 80.7
New Zealand or other Oceania (n=27) 78.0
Long distance/total (n=1,260) 81.3
Medium distance/total (n=1,449) 79.1
Short distance/total (n=1,322) 75.6
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2015, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Ocean
iaG
uam
or
Sai
pan
Haw
aii
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
Euro
peM
iddl
e E
ast
or
Afr
ica
US
A (exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Hong
Kong
or
Mac
au
58.4%
60.0
53.9
71.7
61.6
58.2
67.1
47.8
51.2
74.1
44.3
66.5
62.9
52.0
57.8
64.6
74.4
70.3
60.1
58.1
38.4
37.1
27.4
27.7
46.2
56.2
56.4
65.1
56.6
49.2
62.6
65.4
47.6
38.7
43.8
43.8
34.4
33.5
55.5
48.7
59.9
59.6
55.7
20.2
18.4
20.5
11.0
28.1
18.3
13.7
30.0
35.1
7.7
32.6
17.7
18.9
27.3
18.2
23.0
10.9
9.3
18.6
13.5
8.1
29.6
18.6
40.8
15.3
24.0
22.2
15.4
20.6
14.1
6.2
23.9
25.7
36.6
17.0
26.9
32.1
35.3
25.2
29.3
21.4
19.5
19.9
6.7
7.8
5.4
2.5
3.7
4.7
3.4
10.6
3.4
5.7
5.1
2.6
4.2
9.9
7.2
6.0
4.1
7.5
6.6
17.5
17.4
17.1
35.1
17.7
8.6
10.3
7.1
5.7
6.1
12.6
6.4
1.7
9.6
7.1
16.5
10.0
21.7
12.7
5.8
10.2
4.8
6.8
8.5
14.6
13.9
20.2
14.8
6.6
18.8
15.8
11.6
10.2
12.5
18.0
13.2
14.1
10.9
16.8
6.4
10.5
12.9
14.7
10.9
36.2
16.1
18.9
13.8
29.8
9.5
14.3
13.8
16.7
24.2
24.8
9.0
17.0
17.5
22.7
19.2
11.9
18.6
13.6
11.7
13.9
14.1
15.9
South
eas
t A
sia
Part 2 Satisfaction with Travel Destinations
AB-ROAD Overseas Travel Survey 201671
1. Satisfaction with Travel Destinations6) Relaxation / Beauty Treatments and Massages
■Degree of satisfaction with relaxation / beauty treatments and massages: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2016 survey total (n=1,822) 84.1
2015 survey total (n=1,916) 83.2
UK (n=40) 75.0
France (n=48) 90.7
Germany (n=27) 93.4
Spain (n=27) 87.3
Italy (n=28) 83.3
Other countries in western Europe (n=24) 86.6
Other places in Europe (n=28) 67.5
USA east (n=42) 90.5
USA west (n=38) 85.4
Canada or
AlaskaCanada (n=15) 87.2
Central/SouthAmericaorCaribbean (n=10) 80.2
Hawaii (Oahu) (n=200) 90.0
Hawaii (other than Oahu) (n=46) 87.5
Guam (n=95) 80.7
Saipan (n=12) 100.0
South Pacific islands or other islands (n=20) 84.0
Shanghai (n=27) 78.1
Other China (exc. Hong Kong / Macau) (n=29) 84.7
Hong Kong (n=43) 78.6
Macau (n=11) 80.0
Taiwan (n=267) 86.7
Korea (n=156) 82.1
Singapore (n=61) 85.6
Phuket (n=24) 70.8
Thai beaches (other than Phuket) (n=19) 93.6
Bangkok or other Thai cities (n=145) 93.3
Bali (n=67) 81.4
Malaysia (n=30) 74.5
Philippines (n=36) 78.6
Vietnam (n=71) 74.8
Cambodia (n=24) 78.8
Other places in Asia (n=22) 69.5
Oceania Australia (n=41) 76.5
Long distance/total (n=353) 84.9
Medium distance/total (n=784) 84.5
Short distance/total (n=686) 83.3
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2015, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Hong
Kong
or
Mac
auH
awai
iG
uam
or
Sai
pan
Euro
pe
66.5%
66.4
51.5
79.3
66.5
60.0
69.4
71.5
40.6
64.7
66.3
69.7
70.2
84.1
80.7
66.1
69.4
75.3
50.7
44.9
56.6
69.0
68.3
66.5
73.0
65.7
82.5
77.5
62.1
50.1
61.2
48.3
44.3
30.9
51.2
64.4
69.2
64.5
17.6
16.9
23.5
11.4
26.8
27.3
13.9
15.1
26.9
25.8
19.1
17.5
10.0
6.0
6.8
14.7
30.6
8.7
27.4
39.8
22.0
11.0
18.4
15.5
12.6
5.1
11.1
15.8
19.3
24.4
17.3
26.5
34.5
38.7
25.4
20.5
15.2
18.8
5.3
4.9
9.6
2.1
-
-
4.4
4.1
11.3
-
8.1
6.5
-
3.0
2.2
5.1
-
6.2
18.4
11.1
9.1
9.0
3.8
6.8
1.2
8.2
6.4
1.1
1.8
8.2
5.5
12.6
9.1
7.4
10.2
4.6
4.9
6.3
10.5
11.9
15.4
7.2
6.6
12.7
12.3
9.2
21.2
9.5
6.5
6.3
19.8
6.9
10.3
14.2
-
9.8
3.5
4.2
12.3
11.0
9.5
11.1
13.2
20.9
-
5.5
16.7
17.2
16.0
12.6
12.1
23.1
13.3
10.4
10.7
10.5
US
A
(exc
ludi
ng
Haw
aii
and
Ala
ska)
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
South
eas
t A
sia
Part 2 Satisfaction with Travel Destinations
AB-ROAD Overseas Travel Survey 201672
1. Satisfaction with Travel Destinations7) Local Hospitality
■Degree of satisfaction with local hospitality: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2016 survey total (n=4,802) 83.1
2015 survey total (n=5,000) 82.5
UK (n=116) 78.3
France (n=156) 77.1
Germany (n=123) 89.3
Spain (n=107) 83.7
Italy (n=184) 71.9
Other countries in western Europe (n=155) 85.7
Other places in Europe (n=156) 88.1
Turkey (n=18) 84.0
Other Middle East or Africa (n=40) 79.1
USA east (n=138) 84.9
USA west (n=174) 86.5
USA south (n=38) 90.4
Canada or
AlaskaCanada (n=63) 90.3
Central/SouthAmericaorCaribbean (n=40) 79.9
Hawaii (Oahu) (n=489) 88.2
Hawaii (other than Oahu) (n=103) 87.7
Guam (n=268) 82.4
Saipan (n=29) 89.2
South Pacific islands or other islands (n=51) 86.7
Shanghai (n=58) 67.7
Beijing (n=22) 54.8
Other China (exc. Hong Kong / Macau) (n=66) 69.2
Hong Kong (n=145) 76.9
Macau (n=25) 90.3
Taiwan (n=573) 87.5
Korea (n=337) 75.3
Singapore (n=197) 86.1
Phuket (n=36) 86.5
Thai beaches (other than Phuket) (n=23) 96.0
Bangkok or other Thai cities (n=195) 89.3
Bali (n=84) 85.2
Malaysia (n=74) 89.1
Philippines (n=75) 68.3
Vietnam (n=148) 74.9
Cambodia (n=50) 78.0
Other places in Asia (n=62) 77.7
Australia (n=127) 88.6
New Zealand or other Oceania (n=38) 89.5
Long distance/total (n=1,519) 83.0
Medium distance/total (n=1,685) 85.9
Short distance/total (n=1,598) 80.4
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2015, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Ocean
iaG
uam
or
Sai
pan
Haw
aii
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
Euro
peM
iddl
e E
ast
or
Afr
ica
US
A (exc
ludi
ng
Haw
aii a
nd
Ala
ska)
Hong
Kong
or
Mac
au
55.4%
55.5
51.2
51.3
59.6
51.0
42.0
55.5
47.6
54.7
49.5
48.7
55.2
64.7
63.0
57.3
69.9
72.0
57.4
63.1
65.6
39.9
37.5
32.2
44.4
61.9
62.7
47.3
65.2
61.8
68.8
60.6
58.7
41.9
35.3
38.4
34.4
39.0
61.2
71.9
52.1
60.4
53.2
27.7
27.1
27.1
25.8
29.6
32.7
29.9
30.2
40.4
29.3
29.6
36.1
31.4
25.7
27.3
22.6
18.3
15.6
25.0
26.0
21.1
27.8
17.3
37.0
32.5
28.3
24.8
28.0
20.8
24.6
27.2
28.7
26.5
47.2
33.0
36.5
43.7
38.7
27.4
17.6
30.8
25.5
27.2
8.7
9.3
10.9
11.2
4.6
8.1
12.0
5.9
6.7
5.0
4.8
7.9
8.0
7.7
5.0
10.8
5.4
3.1
10.1
3.2
4.2
26.0
40.6
26.0
14.6
-
6.5
12.6
6.3
4.7
-
5.0
7.0
4.6
13.6
14.3
17.0
12.5
4.5
4.7
8.2
6.8
11.3
8.1
8.2
10.8
11.8
6.1
8.2
16.0
8.4
5.2
11.0
16.1
7.2
5.5
1.9
4.6
9.3
6.4
9.2
7.5
7.6
9.1
6.3
4.6
4.7
8.5
9.7
5.9
12.2
7.6
8.8
4.0
5.8
7.8
6.3
18.1
10.8
5.0
9.8
6.9
5.8
8.8
7.3
8.4
South
eas
t A
sia
Part 2 Satisfaction with Travel Destinations
AB-ROAD Overseas Travel Survey 201673
1. Satisfaction with Travel Destinations8) Safety / Hygiene
■Degree of satisfaction with safety / hygiene: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2016 survey total (n=4,802) 84.3
2015 survey total (n=5,000) 82.8
UK (n=116) 80.4
France (n=156) 78.7
Germany (n=123) 88.7
Spain (n=107) 79.6
Italy (n=184) 70.8
Other countries in western Europe (n=155) 89.6
Other places in Europe (n=156) 92.9
Turkey (n=18) 82.2
Other Middle East or Africa (n=40) 80.6
USA east (n=138) 88.6
USA west (n=174) 88.9
USA south (n=38) 88.4
Canada or
AlaskaCanada (n=63) 93.0
Central/SouthAmericaorCaribbean (n=40) 81.5
Hawaii (Oahu) (n=489) 90.9
Hawaii (other than Oahu) (n=103) 90.8
Guam (n=268) 88.9
Saipan (n=29) 85.7
South Pacific islands or other islands (n=51) 90.1
Shanghai (n=58) 65.0
Beijing (n=22) 60.8
Other China (exc. Hong Kong / Macau) (n=66) 65.2
Hong Kong (n=145) 81.5
Macau (n=25) 95.1
Taiwan (n=573) 86.5
Korea (n=337) 78.8
Singapore (n=197) 94.1
Phuket (n=36) 88.6
Thai beaches (other than Phuket) (n=23) 100.0
Bangkok or other Thai cities (n=195) 87.1
Bali (n=84) 71.4
Malaysia (n=74) 83.4
Philippines (n=75) 53.9
Vietnam (n=148) 75.4
Cambodia (n=50) 68.6
Other places in Asia (n=62) 66.4
Australia (n=127) 93.3
New Zealand or other Oceania (n=38) 94.2
Long distance/total (n=1,519) 84.4
Medium distance/total (n=1,685) 86.8
Short distance/total (n=1,598) 81.4
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2015, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
peM
iddl
e E
ast
or A
fric
a
US
A (e
xclu
ding
Haw
aii a
nd A
lask
a)
Hon
g K
ong
or
Mac
auO
cean
iaG
uam
or
Sai
pan
Haw
aii
Chi
na (e
xclu
ding
Hon
g
Kon
g an
d M
acau
)
56.6%
56.3
57.5
47.4
59.2
42.6
40.7
61.1
60.6
44.0
51.6
50.3
54.0
56.3
73.8
51.2
73.8
78.8
60.2
69.7
61.8
31.0
27.9
27.5
49.4
63.9
63.3
52.3
80.6
58.5
69.5
52.2
41.0
46.9
20.0
36.0
26.0
25.6
68.8
77.6
53.2
61.9
54.1
27.7
26.4
22.8
31.3
29.5
37.0
30.2
28.5
32.3
38.2
29.0
38.4
34.9
32.1
19.2
30.3
17.1
12.1
28.8
16.0
28.3
34.0
33.0
37.6
32.1
31.2
23.1
26.5
13.5
30.1
30.5
34.9
30.4
36.5
33.9
39.4
42.6
40.8
24.4
16.6
31.2
25.0
27.2
8.4
9.8
5.4
10.7
4.9
11.4
18.2
3.8
3.0
-
13.9
5.6
7.9
8.4
3.5
10.8
2.7
1.7
5.1
10.0
4.2
20.8
30.5
27.2
9.3
-
7.0
11.6
1.5
6.0
-
7.9
13.3
8.2
29.9
17.2
27.0
22.6
2.3
2.5
8.0
6.8
10.6
7.3
7.4
14.2
10.7
6.4
9.0
11.0
6.6
4.1
17.8
5.5
5.8
3.3
3.2
3.5
7.7
6.4
7.5
5.9
4.3
5.7
14.2
8.7
7.7
9.1
4.9
6.5
9.6
4.5
5.4
-
5.0
15.3
8.5
16.2
7.5
4.4
11.0
4.4
3.3
7.6
6.4
8.1
South
eas
t A
sia
Part 2 Satisfaction with Travel Destinations
AB-ROAD Overseas Travel Survey 201674
1. Satisfaction with Travel Destinations9) Nightlife
■Degree of satisfaction with nightlife: by last travel destination, first destination (Total/Single answer)
I went with expectation
and found those
expectations met
I went without
expectations but found
it was good upon going
I went without
expectations and found
that it wasn't good
I went with expectations
but ended up disappointed
was good /
Total
●Legend
2016 survey total (n=1,639) 81.8
2015 survey total (n=2,735) 83.5
UK (n=57) 69.2
France (n=49) 88.7
Germany (n=37) 76.0
Spain (n=48) 82.2
Italy (n=47) 70.3
Other countries in western Europe (n=36) 88.2
Other places in Europe (n=28) 70.1
USA east (n=51) 81.6
USA west (n=59) 95.1
Canada or
AlaskaCanada (n=22) 90.0
Central/SouthAmericaorCaribbean (n=11) 91.6
Hawaii (Oahu) (n=173) 88.2
Hawaii (other than Oahu) (n=43) 76.7
Guam (n=92) 79.2
Saipan (n=10) 87.6
South Pacific islands or other islands (n=17) 68.8
Shanghai (n=24) 73.4
Other China (exc. Hong Kong / Macau) (n=27) 76.0
Hong Kong (n=45) 80.3
Macau (n=17) 79.5
Taiwan (n=164) 83.2
Korea (n=103) 76.6
Singapore (n=79) 86.4
Phuket (n=19) 89.7
Thai beaches (other than Phuket) (n=16) 78.0
Bangkok or other Thai cities (n=122) 89.3
Bali (n=30) 78.7
Malaysia (n=18) 89.5
Philippines (n=38) 69.6
Vietnam (n=42) 79.3
Cambodia (n=19) 80.4
Other places in Asia (n=13) 61.3
Oceania Australia (n=41) 89.4
Long distance/total (n=467) 81.0
Medium distance/total (n=642) 85.0
Short distance/total (n=530) 78.6
† "Was good/Total" represents the sum of "I went with expectations and found those expectations met" and "I went without expectations but found it was good upon going."
† For those who visited multiple countries/areas on their last trip in 2015, questioning about degree of satisfaction was limited to the country/area that was the first destination.
† Items with under 30 samples are provided as reference data.
† Items with under 10 samples are not indicated in the table.
Euro
peH
ong
Kong
or
Mac
auH
awai
iG
uam
or
Sai
pan
61.1%
61.3
55.4
72.9
63.2
58.6
54.6
62.1
35.1
61.4
71.0
65.6
61.0
77.3
72.1
57.2
49.3
58.8
55.9
43.1
53.1
59.1
62.1
56.9
73.7
72.7
72.1
66.0
39.3
47.4
38.5
47.4
42.8
28.7
68.8
60.6
65.6
56.0
20.7
22.3
13.8
15.8
12.8
23.6
15.7
26.1
35.0
20.1
24.1
24.4
30.6
11.0
4.6
22.0
38.3
10.0
17.5
32.9
27.2
20.4
21.0
19.6
12.7
17.0
5.9
23.2
39.3
42.2
31.1
31.9
37.7
32.6
20.6
20.4
19.4
22.6
6.4
6.6
9.0
-
4.8
4.6
13.3
4.8
11.2
3.9
4.9
4.4
-
4.9
6.8
5.2
-
12.7
5.1
19.4
11.7
-
3.9
12.0
3.3
-
7.9
4.0
-
6.6
7.7
8.5
13.0
22.0
2.3
6.4
5.2
7.8
11.8
9.9
21.8
11.3
19.2
13.2
16.4
6.9
18.7
14.5
-
5.6
8.4
6.8
16.5
15.6
12.4
18.5
21.5
4.6
8.1
20.5
12.9
11.4
10.3
10.3
14.1
6.8
21.3
3.9
22.7
12.2
6.6
16.7
8.3
12.6
9.8
13.5
US
A
(exc
ludi
ng
Haw
aii
and
Ala
ska)
Chin
a (e
xclu
ding
Hong
Kong
and
Mac
au)
South
eas
t A
sia
75
Part 3
Future Overseas Travel
Part 3 Future Overseas Travel
AB-ROAD Overseas Travel Survey 2016
Rate of
intention
Rate of
intention
Rate of
intention
2016
survey
total
(†1)
2015
survey
total
(†2)
2014
survey
total
(†3)
(n=4,533) (n=4,722) (n=4,739)
UK 26.2 28.3 28.0
France 29.4 33.2 33.0
Germany 26.1 30.1 27.3
Spain 29.6 32.4 31.7
Italy 32.7 37.3 34.9
Other countries in western Europe 22.7 25.2 20.2
Other places in Europe 35.1 36.7 28.1
Turkey 10.1 15.6 17.3
Other Middle East or Africa 23.8 24.3 28.1
USA east 27.1 26.8 26.3
USA west 21.4 23.7 21.1
USA south 9.9 9.4 9.2
Canada 18.0 19.5 20.4
Alaska 4.8 4.5 4.4
Central/South America or Caribbean 18.1 18.8 17.5
Hawaii (Oahu) 26.2 28.6 29.5
Hawaii (other than Oahu) 23.2 25.5 24.3
Guam 13.4 13.7 13.5
Saipan 5.9 6.5 6.5
South Pacific islands or other islands 25.9 27.3 26.3
Shanghai 2.6 2.3 2.8
Beijing 1.4 1.5 1.3
Other China (exc. Hong Kong / Macau) 2.5 2.4 1.8
Hong Kong 7.5 7.6 7.7
Macau 3.3 3.8 3.1
Taiwan 17.1 17.3 16.8
Korea 7.9 8.2 10.1
Singapore 11.0 10.6 12.1
Phuket 4.6 4.1 5.2
Thai beaches (other than Phuket) 3.1 3.2 3.9
Bangkok or other Thai cities 6.8 8.2 7.7
Bali 9.9 9.5 9.7
Indonesian beaches (other than Bali) 1.3 1.3 0.9
Indonesian cities 2.5 2.2 2.2
Malaysia 4.7 4.6 5.4
Philippines 6.7 6.3 5.4
Vietnam 10.2 10.6 9.7
Cambodia 4.8 5.0 5.4
Other places in Asia 8.6 7.5 9.9
Australia 26.9 26.9 27.1
New Zealand or other Oceania 21.4 20.6 21.9
Europe/total 72.9 76.7 72.8
Middle East or Africa/total 28.4 33.1 36.9
USA (exc. Hawaii and Alaska)/total 36.3 37.6 36.1
Canada or Alaska/total 20.6 21.8 22.7
Hawaii/total 36.5 40.0 40.2
Guam or Saipan/total 14.8 15.4 15.3
China (ex. Hong Kong / Macau)/total 5.1 4.9 4.6
Hong Kong or Macau/total 8.6 9.3 9.0
Southeast Asia/total 38.8 38.6 39.0
Oceania/total 37.0 35.7 37.5
Long distance/total 87.7 88.6 87.6
Medium distance/total 76.6 78.2 78.8
Short distance/total 40.5 40.5 41.2
(†1)In the 2016 survey, tabulations were done excluding "don't know" (201 samples) from the 4,733 samples of respondents indicating intention to travel in the future.
(†2)In the 2015 survey, tabulations were done excluding "don't know" (228 samples) from the 4,950 samples of respondents indicating intention to travel in the future.
(†3)In the 2014 survey, tabulations were done excluding "don't know" (151 samples) from the 4,890 samples of respondents indicating intention to travel in the future.
Rate of intention
Europe
Hawaii
Middle East
or Africa
USA (excluding
Hawaii and
Alaska)
Canada or
Alaska
Oceania
Guam or
Saipan
China (excluding
Hong Kong and
Macau)
Hong Kong or
Macau
Southeast Asia
0 10 20 30 40
Rate of intention
2016 survey total
Rate of intention
2015 survey total
Rate of intention
2014 survey total
(%)
76
1. Countries / Areas Wish to Travel to Overseas in Future (1)
■Countries/Areas wish to travel to overseas in future
(Those who intend on traveling in the future: Excluding "don't know"/Up to ten multiple answers)
Part 3 Future Overseas Travel
AB-ROAD Overseas Travel Survey 2016
(%)
Sample
Europe UK France Germany Spain Italy
Other
countries
in western
Europe
Other
places in
Europe
Middle
East
or Africa
Turkey
Other
Middle
East or
Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA westUSA
south
Canada or
AlaskaCanada Alaska
2016 survey total 4,533 72.9 26.2 29.4 26.1 29.6 32.7 22.7 35.1 28.4 10.1 23.8 36.3 27.1 21.4 9.9 20.6 18.0 4.8
2015 survey total 4,722 76.7 28.3 33.2 30.1 32.4 37.3 25.2 36.7 33.1 15.6 24.3 37.6 26.8 23.7 9.4 21.8 19.5 4.5
2014 survey total 4,739 72.8 28.0 33.0 27.3 31.7 34.9 20.2 28.1 36.9 17.3 28.1 36.1 26.3 21.1 9.2 22.7 20.4 4.4
Male 2,295 67 .5 24.4 26.4 25.5 27.1 30.2 20.4 30.8 26.0 9.5 21.8 36.0 26.1 21.7 10.3 18.1 15.5 4.8
Female 2,238 78.5 28.1 32.4 26.7 32.2 35.3 25.2 39.5 30.9 10.7 25.8 36.6 28.0 21.1 9.4 23.2 20.5 4.8
Male 18-29 yrs 308 75.8 37.3 34.3 39.2 31.5 33.1 18.9 27 .3 20 .5 7.0 15 .9 44.3 36.1 29.4 11.2 18.6 17.0 4.0
Male 30-39 yrs 425 66 .0 26.4 30.2 26.4 26.7 27.8 18.2 28 .1 25.5 8.7 21.5 35.8 26.9 23.3 12.5 13 .0 11 .1 3.3
Male 40-49 yrs 555 62 .3 19 .7 23 .2 20 .4 23 .6 29.7 16 .7 27 .3 29.3 10.4 25.6 34.5 24.3 21.7 10.4 15.8 12 .6 5.0
Male 50-59 yrs 434 64 .4 22.3 25.1 26.2 26.9 31.0 20.7 30.8 25.1 9.0 21.4 35.4 26.2 21.4 11.8 20.3 17.9 5.2
Male 60 yrs or older 572 71.4 21.9 23 .4 21.7 28.8 30.1 26.0 38.3 26.9 11.0 21.7 33.5 21 .9 16.8 7.1 21.9 19.1 5.8
Female 18-29 yrs 545 81.2 36.1 43.1 32.7 34.9 39.5 23.6 35.8 30.8 14.7 23.1 44.0 36.3 25.9 7.7 20.2 19.7 2.3
Female 30-39 yrs 461 78.0 23.8 33.0 27.9 36.9 36.1 22.7 38.7 34.3 10.8 30.9 39.3 30.9 22.7 11.9 23.1 20.3 4.3
Female 40-49 yrs 423 75.5 26.7 31.7 23.6 28.2 36.2 22.6 37.5 34.1 9.8 28.9 36.4 24.7 24.1 11.3 19.1 15.4 5.0
Female 50-59 yrs 362 79.7 26.8 29.8 28.3 37.0 37.0 31.0 39.4 29.1 11.6 22.9 34.7 27.2 19.9 11.3 26.1 23.8 5.8
Female 60 yrs or older 447 77.9 25.2 21 .4 19 .9 23 .6 27 .1 27.4 46.6 26.0 5.7 23.4 26 .5 18 .8 12 .0 5.5 28.4 23.9 7.4
Kanto 2,847 73.6 26.8 29.8 25.3 30.0 33.3 23.5 35.9 29.4 10.3 24.7 37.1 27.8 21.3 9.8 19.1 16.1 4.8
Kansai 1,072 71.4 26.3 29.2 28.1 29.5 30.9 22.9 34.7 27.1 9.2 22.8 34.8 26.3 21.6 9.6 24.2 22.3 4.1
Tokai 614 72.3 23.2 27.7 26.0 28.1 32.9 18.7 32.2 26.3 10.6 21.2 34.9 25.1 21.8 10.8 21.5 19.2 5.8
社会人(子供7歳以上) Worker (child 7 yrs and over) 1,715 71.1 24.0 25.9 22.8 27.2 30.5 24.2 35.4 24.7 9.0 20.4 34.0 24.0 19.2 9.0 23.8 20.7 6.0
社会人(子供2~6歳) Worker (child 2-6 yrs) 214 65 .8 17 .8 28.3 20 .4 22 .0 29.4 12 .7 24 .8 23.8 6.3 21.9 38.2 26.5 25.3 14.5 15.9 12 .9 4.5
社会人(子供1歳以下) Worker (child 1 yr and under) 105 57 .0 19 .7 24.8 25.3 21 .2 26 .2 19.0 22 .8 17 .2 2 .1 15 .1 29 .0 24.3 17.0 9.0 16.8 16.8 4.5
社会人(既婚・子供無) Worker (married, no children) 931 73.2 22.9 27.0 24.9 30.9 33.6 22.3 35.6 28.8 9.3 25.0 36.8 27.4 21.8 10.7 20.3 17.1 4.9
Worker (unmarried) 1,385 75.5 31.0 33.3 30.2 32.6 34.9 22.4 37.0 34.8 12.9 28.9 37.7 29.4 22.6 10.2 17.8 15.9 3.4
Unmarried male 720 70.5 31.1 30.8 30.7 29.3 31.9 19.1 31.6 29.2 10.3 24.5 39.4 30.2 24.8 11.5 17.3 16.0 3.3
Unmarried female 20s/30s 605 83.1 36.4 42.3 34.7 38.3 40.2 26.1 39.1 36.8 16.4 29.0 43.3 35.1 24.5 8.2 19.7 18.0 2.9
Unmarried female 40s and over 240 79.4 23.9 28.6 23.5 31.3 34.0 27.4 46.5 39.5 11.4 33.6 25 .3 19 .4 16.5 7.8 16.7 12 .7 6.0
Student 183 86.2 40.3 47.8 38.0 37.3 39.3 28.2 34.4 25.2 12.1 17 .8 46.8 39.0 29.8 6.2 20.8 19.1 5.0
Light 693 68.7 30.9 33.0 30.9 25.8 31.6 16 .6 23 .2 15 .7 5.2 12 .7 33.2 24.8 20.5 7.3 14 .9 13.5 3.0
Middle 1,168 73.8 28.2 34.2 30.2 31.6 35.9 20.4 31.8 25.1 10.1 19.2 38.5 29.8 23.6 8.5 21.0 18.9 4.3
Heavy 2,672 73.7 24.1 26.3 23.0 29.7 31.6 25.3 39.6 33.2 11.3 28.7 36.1 26.5 20.7 11.1 21.9 18.8 5.5
Sample
Central/
South
America
or
Caribbean
HawaiiHawaii
(Oahu)
Hawaii
(other
than
Oahu)
Guam or
SaipanGuam Saipan
South
Pacific
islands or
other
islands
China
(excluding
Hong
Kong and
Macau)
Shanghai Beijing
Other
China
(exc. Hong
Kong /
Macau)
Hong
Kong or
Macau
Hong
KongMacau Taiwan Korea
2016 survey total 4,533 18.1 36.5 26.2 23.2 14.8 13.4 5.9 25.9 5.1 2.6 1.4 2.5 8.6 7.5 3.3 17.1 7.9
2015 survey total 4,722 18.8 40.0 28.6 25.5 15.4 13.7 6.5 27.3 4.9 2.3 1.5 2.4 9.3 7.6 3.8 17.3 8.2
2014 survey total 4,739 17.5 40.2 29.5 24.3 15.3 13.5 6.5 26.3 4.6 2.8 1.3 1.8 9.0 7.7 3.1 16.8 10.1
Male 2,295 18.4 32.7 24.9 20.2 14.6 13.0 6.7 22.9 6.5 3.1 1.6 3.6 8.5 7.5 3.5 16.9 5.2
Female 2,238 17.8 40.4 27.6 26.3 15.0 13.9 5.1 28.9 3.7 2.1 1.2 1.4 8.8 7.4 3.2 17.3 10.6
Male 18-29 yrs 308 10 .5 36.4 27.3 21.4 21.4 19.8 8.2 18 .6 5.6 4.0 1.4 1.2 8.2 7.0 3.3 15.2 6.5
Male 30-39 yrs 425 14.9 32.5 26.2 20.8 18.6 17.2 8.5 21.2 7.1 5.0 2.4 2.6 8.0 6.8 3.5 14.9 4.2
Male 40-49 yrs 555 20.4 33.4 27.8 19.5 16.9 15.6 7.8 28.4 4.8 2.6 0.9 3.0 12.4 10.8 5.9 21.3 6.5
Male 50-59 yrs 434 20.1 33.8 26.4 22.1 11.1 8.7 6.1 24.2 6.3 2.6 2.2 3.5 10.9 9.4 3.5 17.9 5.2
Male 60 yrs or older 572 22.2 29 .5 18 .7 18.5 8 .2 6 .9 3.9 20 .0 8.4 1.9 1.5 6.2 3.7 3.7 1.3 14.2 4.1
Female 18-29 yrs 545 13.8 50.6 33.8 29.7 25.6 23.8 9.1 36.5 4.3 2.9 2.0 0.5 10.2 8.8 3.6 18.1 11.6
Female 30-39 yrs 461 19.7 43.2 31.7 28.5 18.6 17.5 5.8 32.0 3.7 2.4 1.5 1.5 10.6 9.5 3.2 17.3 12.3
Female 40-49 yrs 423 18.9 40.1 29.3 26.9 13.2 12.4 3.7 28.4 3.3 2.0 0.7 1.1 10.4 8.5 4.6 18.7 13.0
Female 50-59 yrs 362 19.9 37.0 25.1 24.6 9 .6 8.8 2.8 23.1 3.0 1.7 0.4 1.5 7.7 6.4 1.9 18.4 9.0
Female 60 yrs or older 447 17.9 28 .0 16 .2 20.6 4 .6 3 .5 2.6 21.7 3.9 1.3 0.9 2.4 4.4 3.5 2.2 14.2 6.8
Kanto 2,847 19.2 37.3 26.9 23.9 14.0 12.7 5.9 26.4 5.6 3.0 1.8 2.6 8.2 7.1 3.1 16.3 7.0
Kansai 1,072 15.8 34.7 24.4 22.2 16.7 15.4 5.7 25.1 3.8 1.8 0.7 1.9 9.0 7.6 3.8 17.6 9.4
Tokai 614 17.1 36.2 26.1 21.9 15.0 13.4 6.3 24.5 5.1 2.0 0.9 2.9 10.1 8.8 3.6 19.8 9.7
社会人(子供7歳以上) Worker (child 7 yrs and over) 1,715 17.3 34.6 24.9 22.0 10.8 9.2 4.6 22.7 5.1 2.0 1.2 3.2 6.5 5.6 2.3 15.7 6.5
社会人(子供2~6歳) Worker (child 2-6 yrs) 214 16.2 46.3 37.2 29.8 20.2 19.7 9.2 30.5 3.1 2.7 0.4 0.8 8.1 6.9 3.8 10 .6 5.5
社会人(子供1歳以下) Worker (child 1 yr and under) 105 12 .5 46.5 38.0 28.7 26.8 25.6 14.3 30.1 3.0 1.1 1.9 1.1 8.0 4.2 3.8 16.0 8.7
社会人(既婚・子供無) Worker (married, no children) 931 20.1 39.1 28.4 24.7 16.0 14.2 5.8 30.0 4.3 2.0 1.3 2.0 8.6 7.5 3.1 18.7 7.0
Worker (unmarried) 1,385 19.7 35.2 24.8 22.3 16.6 15.6 6.2 26.7 5.7 3.3 1.5 2.5 10.6 9.3 4.6 18.2 9.2
Unmarried male 720 18.8 28 .1 20 .9 17 .2 16.7 15.3 7.7 20 .8 7.8 4.3 1.9 4.1 11.8 10.5 5.6 19.4 7.1
Unmarried female 20s/30s 605 15.8 45.9 30.2 29.3 20.9 20.2 6.3 32.9 4.8 3.4 2.0 0.9 11.3 10.1 3.2 18.3 14.0
Unmarried female 40s and over 240 24.6 28 .8 18 .1 21.0 7 .1 6 .3 2.3 24.4 3.5 2.3 1.2 0.8 8.7 6.8 4.5 17.7 10.3
Student 183 9 .8 34.6 18 .8 23.4 18.8 17.8 7.9 20 .2 8.3 6.2 3.8 1.1 15.1 13.4 3.6 21.8 17.8
Light 693 6 .2 42.2 28.2 26.0 27.5 25.7 9.9 22.9 4.7 3.1 1.3 1.1 8.1 7.4 3.0 18.5 9.0
Middle 1,168 12 .1 41.8 30.5 24.9 18.3 16.3 7.7 26.7 5.9 3.5 2.3 2.3 9.1 8.1 3.4 18.8 8.7
Heavy 2,672 23.8 32.7 23.9 21.8 10.0 9.0 4.0 26.3 4.9 2.0 1.0 2.9 8.6 7.2 3.4 15.9 7.3
Sample
Southeast
AsiaSingapore Phuket
Thai
beaches
(other
than
Phuket)
Bangkok
or other
Thai cities
Bali
Indonesian
beaches
(other
than Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
Other
places in
Asia
Oceania Australia
New
Zealand or
other
Oceania
2016 survey total 4,533 38.8 11.0 4.6 3.1 6.8 9.9 1.3 2.5 4.7 6.7 10.2 4.8 8.6 37.0 26.9 21.4
2015 survey total 4,722 38.6 10.6 4.1 3.2 8.2 9.5 1.3 2.2 4.6 6.3 10.6 5.0 7.5 35.7 26.9 20.6
2014 survey total 4,739 39.0 12.1 5.2 3.9 7.7 9.7 0.9 2.2 5.4 5.4 9.7 5.4 9.9 37.5 27.1 21.9
Male 2,295 36.8 9.8 4.3 3.7 7.5 7.7 1.4 3.0 5.0 7.2 9.8 4.8 8.6 37.1 27.4 22.6
Female 2,238 40.8 12.3 4.9 2.4 6.0 12.1 1.1 1.9 4.4 6.2 10.5 4.9 8.7 37.0 26.4 20.2
Male 18-29 yrs 308 28 .0 10.5 2.8 2.3 4.0 4 .4 0.5 1.4 3.3 6.8 5.4 3.3 3 .0 34.0 27.5 17.7
Male 30-39 yrs 425 31 .4 9.4 3.8 3.3 4.5 6.1 2.4 1.7 2.6 7.8 7.3 4.7 8.5 27 .6 21 .7 16.7
Male 40-49 yrs 555 41.2 12.1 6.1 4.8 10.8 10.2 1.1 3.3 6.3 7.6 8.9 3.7 10.6 33.2 26.5 17.8
Male 50-59 yrs 434 37.6 9.0 5.2 3.7 8.3 9.4 1.5 3.3 7.6 7.6 10.9 4.1 6.3 38.2 27.7 23.1
Male 60 yrs or older 572 40.6 8.2 3.2 3.9 8.0 6.9 1.5 4.3 4.5 6.5 14.2 7.3 11.4 48.6 32.3 34.0
Female 18-29 yrs 545 45.8 13.6 7.3 2.3 6.1 18.8 0.9 2.0 3.4 10.4 6.8 4.5 6.1 37.2 28.8 16.8
Female 30-39 yrs 461 41.5 13.6 5.0 3.0 7.3 11.9 0.4 2.4 3.5 6.3 10.4 6.5 9.1 33.9 25.3 16 .0
Female 40-49 yrs 423 39.5 11.7 4.8 3.9 6.1 9.3 2.4 1.5 3.9 5.4 11.3 4.6 9.5 33.0 23.0 18.4
Female 50-59 yrs 362 41.1 11.8 4.7 1.5 6.9 10.9 1.3 1.9 7.3 4.5 12.4 5.4 7.1 37.7 25.5 22.3
Female 60 yrs or older 447 35.0 10.3 2.2 1.3 3.7 7.9 0.7 1.8 4.6 3.1 12.9 3.5 11.8 43.3 28.4 28.4
Kanto 2,847 37.9 10.3 4.6 3.3 6.8 9.1 1.4 2.3 4.5 6.6 10.1 4.6 9.0 36.8 26.3 21.4
Kansai 1,072 40.1 12.0 4.4 2.0 6.1 11.8 1.0 3.0 5.1 6.1 10.3 5.7 7.5 37.6 28.2 21.7
Tokai 614 40.4 12.7 5.3 4.0 7.7 10.1 1.3 2.4 4.9 8.5 10.0 4.6 8.8 37.3 27.2 20.9
社会人(子供7歳以上) Worker (child 7 yrs and over) 1,715 38.0 10.6 4.1 2.9 6.2 8.1 1.1 2.7 5.0 5.8 11.8 5.0 8.3 42.5 30.5 26.2
社会人(子供2~6歳) Worker (child 2-6 yrs) 214 35.2 14.0 7.2 4.5 5.3 9.5 1.6 1.5 6.5 9.3 4 .7 1.9 4.3 30 .3 24.7 16.5
社会人(子供1歳以下) Worker (child 1 yr and under) 105 33 .6 6.2 2.1 2.6 2.3 12.1 1.0 1.1 0.9 7.9 7.5 3.7 5.2 40.3 31.6 20.2
社会人(既婚・子供無) Worker (married, no children) 931 40.6 10.1 5.2 4.1 7.3 12.3 1.6 2.3 4.7 7.1 10.2 5.0 7.2 34.6 24.7 19.6
Worker (unmarried) 1,385 39.7 11.9 4.8 2.8 8.0 10.4 1.3 2.6 4.2 7.6 9.1 4.8 11.2 32.9 23.7 18.0
Unmarried male 720 36.8 11.8 3.8 3.4 9.1 7.3 1.5 3.2 5.3 8.3 8.2 3.8 11.1 32.1 24.1 18.7
Unmarried female 20s/30s 605 42.3 13.1 6.1 1.9 6.7 14.9 0.4 1.6 3.3 7.7 8.9 6.0 9.0 34.8 26.1 15 .5
Unmarried female 40s and over 240 39.7 10.4 3.5 1.8 5.1 7.4 2.7 2.6 3.8 2.3 13.3 6.4 13.5 32.7 20 .0 21.9
Student 183 36.7 13.2 3.1 1.2 4.9 9.0 0.7 2.1 5.2 3.3 10.2 6.7 6.6 35.3 28.5 17.7
Light 693 33 .4 12.1 4.4 2.2 3.0 12.3 0.4 1.3 2.9 8.7 5.6 3.1 2 .6 33.2 27.5 16.5
Middle 1,168 39.5 12.4 6.0 2.5 6.5 9.4 1.0 1.6 3.7 7.3 10.5 5.1 5.4 38.8 30.5 20.7
Heavy 2,672 39.8 10.2 4.1 3.6 7.9 9.5 1.6 3.1 5.6 5.9 11.2 5.2 11.6 37.3 25.1 23.0
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
(†1)In the 2016 survey, tabulations were done excluding "don't know" (201 samples) from the 4,733 samples of respondents indicating intention to travel in the future.
(†2)In the 2015 survey, tabulations were done excluding "don't know" (228 samples) from the 4,950 samples of respondents indicating intention to travel in the future.
(†3)In the 2014 survey, tabulations were done excluding "don't know" (151 samples) from the 4,890 samples of respondents indicating intention to travel in the future.
Life
stage
Number of
trips taken
Area of
residence
Life
stage
Number of
trips taken
Life
stage
Number of
trips taken
Sex & age
Area of
residence
Southeast Asia Oceania
Sex
Sex & age
Area of
residence
Hawaii Guam or Saipan China (excluding Hong Kong and Macau) Hong Kong or Macau
Sex
Sex & age
Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska
Sex
77
1. Countries / Areas Wish to Travel to Overseas in Future (2)
■Countries / Areas wish to travel to overseas in future: by demographic
(Those who intend on traveling in the future: Excluding "don't know"/Up to ten multiple answers)
Part 3 Future Overseas Travel
AB-ROAD Overseas Travel Survey 2016
CountriesAreas wish
to go to(went to) in
2016
Countries/Areas wish
to go to infuture
(n=4,802) (n=4,802)
UK 5.4 24.7France 6.1 27.7Germany 5.1 24.6Spain 5.7 28.0Italy 6.5 30.9Other countries in western Europe 6.7 21.5Greece 1.6 11.3Countries of eastern Europe 4.3 16.8Countries of northern Europe 4.3 20.5Turkey 1.1 9.5Morocco 1.0 6.3Egypt 0.8 9.1Dubai 1.4 8.0Kenya 0.4 2.2Other Middle East or Africa 1.4 4.4USA east 5.8 25.6USA west 5.9 20.2USA south 2.0 9.3Canada 3.7 17.0Alaska 0.6 4.5Mexico 1.7 7.0Jamaica 0.4 2.0Caribbean islands 1.4 7.5Other Central/South America 1.5 7.0Hawaii (Oahu) 11.8 24.8Hawaii (other than Oahu) 6.7 21.9Guam 6.2 12.7Saipan 2.4 5.6Palau 1.7 5.4Other Micronesia 0.7 1.7Fiji 1.2 4.2Tahiti 1.7 8.6New Caledonia 1.6 8.4Maldives 2.2 12.0Other Islands in South Pacific of Indian Ocean 1.1 3.4Shanghai 1.7 2.4Beijing 0.7 1.3Hong Kong 5.0 7.1Macau 2.1 3.1Other China 1.9 2.3Taiwan 12.7 16.1Korea 7.2 7.5Singapore 5.5 10.4Phuket 2.0 4.4Thai beaches (other than Phuket) 2.2 2.9Thailand (other than beach resorts) 5.2 6.4Bali 3.8 9.3Indonesian beaches (other than Bali) 0.6 1.2Indonesia (other than beach resorts) 1.0 2.3Malaysian beaches 1.3 2.4Malaysia (other than beach resorts) 2.0 2.8Cebu Island 2.1 4.7Philippine beaches (other than Cebu Island) 1.0 1.1Philippines (other than beach resorts) 1.1 1.2Vietnam cities (Ho Chi Minh, Hanoi) 3.8 6.7Vietnam beaches 1.5 3.3Vietnam (other than cities and beach resorts) 1.1 2.1Cambodia 2.1 4.6India 1.1 4.0Sri Lanka 1.2 3.0Other Asia 1.7 2.5Australia 7.7 25.4New Zealand 4.5 19.2Other Oceania 0.7 2.0
Long distance/total 37.1 82.7Medium distance/total 40.1 72.3Short distance/total 28.4 38.2Destination undecided 5.9 *No desire to travel overseas this year 18.5 *Don't know * 4.2I have no desire to travel overseas in the future * 1.4† "*":No applicable data
Europe
Middle East
or Africa
Central/SouthAmerica or
Caribbean
Hawaii
USA (excludingHawaii and
Alaska)Canada or
Alaska
Oceania
Guam orSaipan
South Pacific
islands or otherislands
China
Other places inAsia
Southeast Asia
0 20 40 60 80 100
Countries/Areas wish to go to (went to) in 2016
Countries/Areas wish to go to in future(%)
78
2. Countries / Areas Wish to Travel to Overseas in 2016
■Countries/Areas wish to go to (went to) in 2016 / Countries/Areas wish to go to in future
・Countries/Areas wish to go to (went to) in 2016 (Total/Multiple answers)
・Countries/Areas wish to go to in future (Total/Up to ten multiple answers)
79
Part 4
First Ever Overseas Trip
Part 4 First Ever Overseas Trip
AB-ROAD Overseas Travel Survey 2016
(%)
First
Destination
in 2015
(n=4,802)
UK 7.4France 9.2Germany 4.8Spain 1.9Italy 6.5Other countries in western Europe 3.2Greece 1.3Countries of eastern Europe 0.6Countries of northern Europe 0.5Turkey 0.3Morocco ―Egypt 0.5Dubai ―Kenya ―Other Middle East or Africa 0.2USA east 4.4USA west 9.3USA south 1.1Canada 2.3Alaska 0.1Mexico 0.2Jamaica ―Caribbean islands 0.1Other Central/South America 0.2Hawaii (Oahu) 13.9Hawaii (other than Oahu) 4.9Guam 8.8Saipan 2.0Palau 0.1Other Micronesia 0.1Fiji 0.2Tahiti 0.2New Caledonia 0.4Maldives 0.3Other Islands in South Pacific of Indian Ocean 0.1Shanghai 1.8Beijing 1.6Other China 1.3Hong Kong 4.8Macau 0.9Taiwan 3.8Korea 7.8Singapore 3.6Phuket 0.5Thai beaches (other than Phuket) 0.4Thailand (other than beach resorts) 2.5Bali 1.3Indonesian beaches (other than Bali) 0.1Indonesia (other than beach resorts) 0.3Malaysian beaches 0.4Malaysia (other than beach resorts) 0.7Cebu Island 0.4Philippine beaches (other than Cebu Island) 0.3Philippines (other than beach resorts) 0.5Vietnam cities (Ho Chi Minh, Hanoi) 0.3Vietnam beaches ―Vietnam (other than cities and beach resorts) 0.1Cambodia 0.2India 0.3Sri Lanka ―Other Asia 0.2Australia 5.7New Zealand 1.3Other Oceania ―
Europe/total 18.7Middle East or Africa/total 1.0USA (exc. Hawaii and Alaska)/total 13.5Canada or Alaska/total 2.4Central/South America or Caribbean/total 0.5Hawaii/total 16.5Guam or Saipan/total 10.5South Pacific islands or other islands/total 1.2China (ex. Hong Kong / Macau)/total 4.0Hong Kong or Macau/total 4.9Southeast Asia/total 10.1Other places in Asia/total 0.5Oceania/total 6.9Long distance/total 34.7Medium distance/total 33.6Short distance/total 31.1
Other places in
Asia
Oceania
Southeast Asia
Hawaii
Guam or
Saipan
South Pacificislands or other
islands
China (excluding
Hong Kong andMacau)
Hong Kong or
Macau
Central/South
America orCaribbean
Europe
Middle Eastor Africa
USA (excluding
Hawaii andAlaska)
Canada or
Alaska
0 5 10 15 20 25 30 35
First Destination in 2015
80
1. Destination of first ever trip abroad (1)
■Destination of first ever trip abroad (Total/Multiple answers)
Part 4 First Ever Overseas Trip
AB-ROAD Overseas Travel Survey 201681
1. Destination of first ever trip abroad (2)
■Destination of first ever trip abroad: by demographic (Total/Multiple answers)
(%)
Sample
Europe UK France Germany Spain Italy
Other
countries in
western
Europe
Other places
in Europe
Middle East
or AfricaTurkey
Other Middle
East or Africa
USA
(excluding
Hawaii and
Alaska)
USA east USA west USA southCanada or
AlaskaCanada Alaska
2016 survey total 4,802 18.7 7.4 9.2 4.8 1.9 6.5 3.2 2.3 1.0 0.3 0.8 13.5 4.4 9.3 1.1 2.4 2.3 0.1
Male 2,457 18.0 7.2 8.6 5.2 2.0 6.2 2.9 2.0 1.1 0.2 0.9 14.1 5.3 9.3 1.3 2.4 2.2 0.2
Female 2,345 19.4 7.6 9.8 4.5 1.9 6.8 3.5 2.7 0.9 0.4 0.6 12.8 3.3 9.3 0.9 2.4 2.4 ―
Male 18-29 yrs 341 15.6 4.8 4.8 2.3 1.7 4.4 2.3 0.8 0.4 ― 0.4 10.3 4.8 5.3 1.5 2.7 2.5 0.2
Male 30-39 yrs 475 16.5 6.1 5.5 3.2 0.8 4.4 1.5 1.7 1.1 0.2 0.8 11.4 4.6 6.5 0.6 1.7 1.7 ―
Male 40-49 yrs 580 13 .5 5.8 6.8 3.5 0.4 4.6 1.9 1.2 1.0 0.2 0.8 17.0 6.2 11.0 2.5 1.9 1.9 ―
Male 50-59 yrs 465 21.4 7.3 11.6 8.0 3.7 6.7 3.1 4.1 1.8 0.2 1.6 15.3 3.9 11.8 1.2 2.4 2.0 0.4
Male 60 yrs or older 596 22.5 10.5 12.4 7.9 3.3 9.9 5.4 1.9 1.0 0.2 0.8 14.7 6.4 10.1 0.6 3.1 2.9 0.2
Female 18-29 yrs 573 14.9 4.7 6.0 1.7 0.9 3.2 2.4 1.1 0.6 0.4 0.2 9.9 3.9 5.2 1.5 2.2 2.2 ―
Female 30-39 yrs 483 18.1 5.4 6.6 2.9 1.0 6.6 1.4 1.0 1.2 0.6 0.6 10.1 3.1 6.8 0.6 3.5 3.5 ―
Female 40-49 yrs 434 19.0 9.3 9.3 5.1 1.9 6.3 3.2 1.7 1.1 0.2 0.8 18.2 2.7 14.8 1.1 1.3 1.3 ―
Female 50-59 yrs 378 19.5 8.0 13.8 6.0 3.3 8.4 4.5 5.1 0.4 ― 0.4 16.6 3.1 14.0 0.8 3.1 3.1 ―
Female 60 yrs or older 478 26.4 11.5 14.8 7.6 2.9 10.2 6.6 5.3 1.2 0.4 0.8 11.3 3.7 8.2 0.6 2.3 2.3 ―
Kanto 3,021 19.0 8.0 9.0 5.0 2.0 6.5 3.1 2.4 1.2 0.3 0.8 14.3 4.9 9.5 1.2 2.4 2.3 0.1
Kansai 1,150 18.2 6.6 9.8 4.3 1.9 6.3 3.6 2.6 0.8 0.1 0.7 12.1 3.8 8.5 1.2 2.8 2.7 0.1
Tokai 631 18.2 5.8 8.7 5.1 1.7 6.6 3.1 1.6 0.7 0.2 0.5 12.3 3.0 9.7 0.8 1.8 1.8 ―
Worker (child 7 yrs and over) 1,813 21.0 8.7 11.7 6.4 2.7 7.8 4.5 3.1 0.9 0.2 0.8 15.3 5.0 11.1 0.9 2.4 2.2 0.2
Worker (child 2-6 yrs) 231 17.9 6.3 7.7 4.8 1.6 5.7 1.7 1.3 1.7 0.5 1.1 10.9 5.2 6.0 2.1 2.6 2.6 ―
Worker (child 1 yr and under) 116 12 .2 4.3 ― 2.6 0.9 3.4 ― 1.0 1.0 ― 1.0 10.3 3.8 7.6 1.0 2.9 2.9 ―
Worker (married, no children) 995 18.6 6.7 9.1 4.2 2.0 7.4 2.8 2.8 1.4 0.4 1.0 12.8 3.6 9.2 0.8 2.6 2.6 0.1
Worker (unmarried) 1,455 17.7 7.0 7.7 3.9 1.4 5.1 2.7 1.6 0.9 0.3 0.6 12.3 4.0 8.0 1.3 2.0 2.0 ―
Unmarried male 772 15.0 6.1 6.4 3.9 1.3 4.7 2.6 0.8 0.4 ― 0.4 13.7 5.1 8.4 1.6 1.7 1.7 ―
Unmarried female 20s/30s 624 15.9 5.4 6.2 1.7 0.8 4.2 1.9 1.1 0.9 0.6 0.4 10.3 3.6 5.5 1.7 3.2 3.2 ―
Unmarried female 40s and over 247 25.3 12.2 12.7 8.0 1.8 6.9 4.1 4.4 1.8 0.4 1.4 14.2 1.7 12.5 0.3 1.1 1.1 ―
Student 192 10 .8 5.1 3 .4 2.1 ― 2.7 1.1 0.4 ― ― ― 14.0 4.5 7.9 2.7 3.3 3.3 ―
Light 786 17.4 4.8 7.6 2.7 1.1 4.5 2.5 1.6 1.0 0.6 0.5 9.3 4.2 5.0 1.0 3.0 3.0 ―
Middle 1,235 18.3 6.7 7.7 4.1 1.8 5.2 2.5 1.5 1.0 0.3 0.8 12.3 3.3 9.0 0.9 2.2 2.2 ―
Heavy 2,782 19.3 8.4 10.2 5.7 2.2 7.6 3.8 2.9 1.0 0.2 0.8 15.2 4.9 10.7 1.2 2.3 2.2 0.1
Sample
Central/
South
America
or
Caribbean
Hawaii Hawaii (Oahu)Hawaii (other
than Oahu)
Guam or
SaipanGuam Saipan
South Pacific
islands or
other islands
China
(excluding
Hong Kong
and Macau)
Shanghai Beijing
Other China
(exc. Hong
Kong /
Macau)
Hong Kong or
MacauHong Kong Macau Taiwan Korea
2016 survey total 4,802 0.5 16.5 13.9 4.9 10.5 8.8 2.0 1.2 4.0 1.8 1.6 1.3 4.9 4.8 0.9 3.8 7.8
Male 2,457 0.7 16.1 13.8 4.7 9.8 8.1 2.1 1.3 4.6 2.1 1.8 1.3 4.9 4.8 1.1 4.7 6.8
Female 2,345 0.2 16.9 14.0 5.1 11.1 9.6 1.9 1.0 3.2 1.4 1.4 1.3 4.9 4.9 0.6 2.9 8.9
Male 18-29 yrs 341 0.2 12.2 9.9 3.4 14.5 12.4 2.3 0.8 5.1 2.3 2.1 1.1 1.5 1.5 0.4 4.6 8.2
Male 30-39 yrs 475 0.8 15.2 10.8 5.7 7.6 6.5 1.3 1.3 5.1 2.3 3.4 1.1 4.2 4.0 0.4 8.2 7.4
Male 40-49 yrs 580 0.8 14.1 11.6 4.1 10.8 8.5 2.7 1.9 6.4 3.7 1.0 1.9 4.1 3.9 1.2 3.3 7.7
Male 50-59 yrs 465 0.8 18.2 16.9 3.1 11.0 8.8 2.4 2.0 3.9 1.4 1.4 1.4 4.5 4.5 0.8 2.2 5.5
Male 60 yrs or older 596 0.8 19.2 18.0 6.4 7.0 6.0 1.9 0.6 2.9 0.8 1.2 0.8 8.5 8.5 2.3 5.4 5.8
Female 18-29 yrs 573 ― 12.7 9.1 4.3 11.9 10.6 1.5 0.6 3.0 1.1 1.1 1.1 2.2 2.2 ― 4.3 15.7
Female 30-39 yrs 483 ― 12.4 9.7 3.5 12.4 9.7 2.7 0.6 4.7 2.1 1.9 1.9 4.3 4.3 0.6 3.7 12.0
Female 40-49 yrs 434 0.2 16.7 14.4 3.2 10.6 8.9 1.7 0.8 3.4 1.7 1.7 1.5 7.6 7.4 0.6 0.8 6.6
Female 50-59 yrs 378 0.6 22.8 20.7 6.2 10.5 9.4 1.8 1.6 2.3 1.2 1.2 0.8 4.5 4.5 0.4 3.1 3.5
Female 60 yrs or older 478 0.2 21.9 18.6 8.4 10.0 9.0 1.6 1.2 2.7 0.8 1.4 1.0 6.8 6.6 1.6 2.0 3.9
Kanto 3,021 0.5 16.4 14.2 4.6 10.8 8.9 2.3 1.4 4.0 1.8 1.5 1.0 4.9 4.8 0.9 4.1 6.8
Kansai 1,150 0.5 17.4 14.2 5.5 9.0 7.8 1.5 0.9 3.9 1.8 1.6 1.8 5.4 5.3 1.1 3.4 10.0
Tokai 631 0.4 14.7 11.9 5.0 11.5 10.2 1.3 0.6 4.0 1.4 2.0 1.4 4.3 4.1 0.7 3.1 8.8
Worker (child 7 yrs and over) 1,813 0.6 21.3 18.9 6.5 8.9 7.8 1.6 1.3 3.4 1.6 1.2 1.1 5.5 5.5 1.3 2.9 4.5
Worker (child 2-6 yrs) 231 ― 16.0 12.3 4.9 12.2 9.5 2.7 0.4 4.2 1.0 1.8 1.5 4.8 4.8 ― 3.7 7.5
Worker (child 1 yr and under) 116 ― 17.1 14.1 4.9 17.0 15.1 1.9 1.1 5.5 3.8 0.6 1.0 0.9 0.9 ― 4.1 10.2
Worker (married, no children) 995 0.5 14.2 11.7 3.8 10.3 8.3 2.2 1.4 5.1 2.2 2.2 1.8 5.9 5.7 1.2 3.8 8.0
Worker (unmarried) 1,455 0.4 12.7 10.0 3.9 11.5 9.5 2.5 1.0 3.6 1.6 1.7 1.0 4.3 4.2 0.5 4.8 10.9
Unmarried male 772 0.7 12.4 10.2 3.3 11.0 8.9 2.5 0.9 4.2 2.1 1.7 0.9 4.7 4.6 1.0 5.6 9.8
Unmarried female 20s/30s 624 ― 10 .3 7 .7 3.4 12.4 10.1 2.5 0.6 3.2 1.0 1.6 1.0 2.3 2.3 ― 5.2 15.3
Unmarried female 40s and over 247 0.4 18.0 14.6 5.6 11.6 11.6 1.0 2.2 3.5 1.4 1.7 1.8 5.8 5.8 ― 1.9 5.8
Student 192 ― 10 .8 9.0 2.8 12.2 11.8 0.4 0.4 4.9 1.8 1.8 2.1 1.2 1.2 ― 5.8 14.3
Light 786 ― 16.1 13.5 5.0 9.5 8.5 1.1 1.1 2.8 1.2 1.5 0.8 1.8 1.8 0.5 8.6 9.7
Middle 1,235 0.5 15.4 12.2 5.0 10.6 9.1 1.6 1.4 4.4 1.5 2.0 1.3 4.3 4.1 0.7 2.8 9.9
Heavy 2,782 0.6 17.1 14.8 4.8 10.7 8.8 2.4 1.0 4.1 2.0 1.5 1.4 6.1 6.0 1.1 3.0 6.4
Sample
Southeast
AsiaSingapore Phuket
Thai beaches
(other than
Phuket)
Bangkok or
other Thai
cities
Bali
Indonesian
beaches
(other than
Bali)
Indonesian
citiesMalaysia Philippines Vietnam Cambodia
Other places
in AsiaOceania Australia
New Zealand
or other
Oceania
Long distanceMedium
distance
Short
distance
2016 survey total 4,802 10.1 3.6 0.5 0.4 2.5 1.3 0.1 0.3 1.1 1.1 0.4 0.2 0.5 6.9 5.7 1.3 34.7 33.6 31.1
Male 2,457 11.1 3.5 0.5 0.5 3.5 1.2 0.1 0.3 1.2 1.5 0.4 0.2 0.6 6.6 5.3 1.4 34.5 33.8 31.1
Female 2,345 9.2 3.7 0.6 0.3 1.5 1.4 0.1 0.3 1.0 0.7 0.4 0.2 0.4 7.2 6.1 1.2 35.0 33.5 31.1
Male 18-29 yrs 341 13.5 4.0 0.4 0.4 4.0 0.6 0.2 0.4 1.5 1.5 0.6 0.8 0.8 8.0 7.2 0.8 27 .8 33.7 34.9
Male 30-39 yrs 475 11.8 3.2 0.8 0.4 3.8 1.9 0.2 ― 1.1 0.8 0.6 ― 0.4 7.4 4.9 2.5 30.0 34.8 32.7
Male 40-49 yrs 580 11.6 3.5 0.6 0.4 3.7 1.2 ― 0.4 1.7 1.5 0.6 0.4 1.2 6.6 6.0 0.6 32.4 33.4 32.8
Male 50-59 yrs 465 9.0 2.2 0.8 0.8 3.1 1.6 ― 0.2 0.6 1.4 ― ― 0.2 7.1 5.3 2.2 39.6 34.7 28.0
Male 60 yrs or older 596 10.1 4.3 ― 0.4 2.9 0.6 ― 0.4 1.0 2.1 ― ― 0.4 4.5 3.9 0.8 39.9 32.6 28.3
Female 18-29 yrs 573 9.9 2.4 0.9 0.2 0.6 2.6 ― 0.4 1.3 0.9 0.6 0.6 0.2 9.9 8.8 1.1 27 .2 32.1 37.9
Female 30-39 yrs 483 7.8 3.3 0.2 0.2 1.2 1.0 0.4 0.8 0.8 0.6 0.4 ― 0.2 9.9 8.2 1.6 32.4 30.1 36.5
Female 40-49 yrs 434 11.4 4.9 1.5 0.2 2.5 1.1 ― 0.2 1.3 1.1 0.2 ― 0.4 6.1 4.2 1.9 38.9 34.2 29.2
Female 50-59 yrs 378 8.6 4.1 0.2 0.6 1.4 1.4 ― ― 1.0 0.8 0.2 ― 0.4 6.6 5.5 1.0 39.2 38.0 24 .0
Female 60 yrs or older 478 8.0 4.3 ― 0.2 2.0 0.8 ― ― 0.4 0.2 0.6 0.4 0.6 2.9 2.7 0.4 40.2 34.2 25 .0
Kanto 3,021 10.6 4.1 0.6 0.4 2.3 1.1 ― 0.4 1.1 1.3 0.3 0.2 0.4 6.2 5.1 1.1 35.9 33.1 30.8
Kansai 1,150 8.6 2.8 0.4 0.5 2.7 1.4 0.1 0.1 0.8 0.8 0.6 0.1 0.7 6.9 6.1 0.8 33.2 33.8 31.5
Tokai 631 10.6 2.5 0.5 0.1 3.1 2.2 0.3 0.2 1.3 0.8 0.5 0.6 0.7 10.3 7.6 2.9 31.8 35.7 31.9
Worker (child 7 yrs and over) 1,813 9.7 4.0 0.4 0.6 2.5 1.0 ― 0.1 0.9 1.1 0.4 0.1 0.4 5.8 4.9 1.1 38.7 36.7 25 .0
Worker (child 2-6 yrs) 231 10.0 2.2 1.2 0.4 3.1 1.0 ― 0.4 0.9 1.2 ― ― 0.5 6.6 4.9 1.7 30.9 32.3 33.3
Worker (child 1 yr and under) 116 13.4 0.9 1.7 ― 3.2 4.1 ― 1.0 ― 2.6 0.9 0.6 ― 5.5 3.8 1.7 25 .4 34.5 39.3
Worker (married, no children) 995 9.3 3.4 1.0 0.3 1.7 1.5 0.3 0.6 0.7 0.8 0.3 0.3 0.7 7.7 6.2 1.6 34.2 32.4 32.7
Worker (unmarried) 1,455 10.8 3.7 0.2 0.2 2.9 1.5 ― 0.2 1.4 1.1 0.5 0.3 0.5 7.5 6.3 1.2 32.6 31.1 35.5
Unmarried male 772 13.6 4.6 0.2 0.2 4.4 1.3 0.1 0.2 1.8 1.4 0.6 0.2 0.8 6.5 5.2 1.3 30.1 32.5 36.1
Unmarried female 20s/30s 624 8.0 2.0 0.4 0.4 0.9 1.5 ― 0.4 1.3 1.0 0.6 0.6 0.2 11.0 9.6 1.4 30.0 28.7 39.2
Unmarried female 40s and over 247 10.0 4.7 ― ― 3.3 1.1 ― 0.4 1.4 0.6 ― ― 0.4 2.9 2.5 0.4 42.0 32.5 28.0
Student 192 11.5 2.9 1.0 0.6 2.8 0.6 ― 0.6 2.4 1.4 0.4 0.4 0.4 9.1 8.1 1.0 26 .1 30.8 39.9
Light 786 10.4 2.4 0.7 0.1 1.9 2.0 0.2 0.6 0.8 1.4 0.5 0.5 0.7 6.5 5.8 0.7 29.8 32.8 33.2
Middle 1,235 10.1 3.6 0.6 0.4 2.1 1.6 0.1 0.2 1.0 0.4 0.8 0.4 ― 8.1 6.3 1.8 33.7 34.2 31.9
Heavy 2,782 10.1 3.9 0.5 0.5 2.8 1.0 ― 0.3 1.2 1.3 0.2 0.1 0.7 6.5 5.4 1.2 36.6 33.6 30.1
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Number
of
trips taken
Southeast Asia Oceania
Sex
Area of
residence
Life
stage
Sex & age
Hong Kong or Macau
Sex
Area of
residence
Life
stage
Guam or Saipan China (excluding Hong Kong and Macau)
Sex & age
Number
of
trips taken
Area of
residence
Life
stage
Number
of
trips taken
Hawaii
Sex & age
Europe Middle East or Africa USA (excluding Hawaii and Alaska) Canada or Alaska
Sex
Part 4 First Ever Overseas Trip
AB-ROAD Overseas Travel Survey 201682
2. First ever trip abroad: Timing of trip
■First ever trip abroad: timing of trip (Total: excluding "Don’t remember, don’t know" first destination/Single answer)
Sample
Within last
1 year
Within last
2-3 years
Within last
4-5 years
Within last
6-10 years
10 years ago
or more
2016 survey total 4,650 5.5 3.8 5.4 10.1 75.2
Male 2,366 7.0 4.5 5.2 8.7 74.6
Female 2,284 4.0 3.1 5.5 11.6 75.8
Male 18-29 yrs 326 20.7 13.4 15.2 22.9 27 .8
Male 30-39 yrs 452 10.0 7.8 9.1 14.9 58 .3
Male 40-49 yrs 564 5.1 3.2 3.6 6.8 81.2
Male 50-59 yrs 454 3.3 0.6 1.3 1 .5 93.3
Male 60 yrs or older 570 1.5 1.1 1.3 3 .2 92.9
Female 18-29 yrs 553 10.7 8.9 15.6 29.2 35 .5
Female 30-39 yrs 471 2.7 2.1 4.7 14.4 76.1
Female 40-49 yrs 427 1.3 1.1 0.9 1 .7 95.1
Female 50-59 yrs 371 2.3 1.0 1.0 2 .1 93.5
Female 60 yrs or older 463 1.1 0.6 2.1 4 .4 91.8
Kanto 2,930 5.6 3.5 5.1 10.0 75.8
Kansai 1,103 5.4 4.2 6.2 9.4 74.7
Tokai 618 5.4 4.3 5.1 11.8 73.4
Worker (child 7 yrs and over) 1,755 2.7 1.3 1.7 3 .6 90.6
Worker (child 2-6 yrs) 219 5.1 3.8 6.8 11.8 72.6
Worker (child 1 yr and under) 111 10.9 8.4 9.7 14.3 56 .7
Worker (married, no children) 968 6.4 3.1 4.8 11.9 73.8
Worker (unmarried) 1,411 6.5 5.9 8.4 15.2 64 .0
Unmarried male 745 10.7 7.5 8.8 14.3 58 .7
Unmarried female 20s/30s 606 6.6 7.8 13.2 23.0 49 .4
Unmarried female 40s and over 242 1.1 1.1 0.8 1 .8 95.1
Student 186 17.0 12.2 16.1 19.2 35 .5
Light 738 30.4 17.5 13.7 14.1 24 .3
Middle 1,209 1.1 2.7 10.0 19.9 66 .3
Heavy 2,703 0.7 0.6 1.0 4 .7 93.1
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Sex
Area of
residence
Life
stage
Number
of
trips taken
Sex & age
0
20
40
60
80
2016 survey total
(%)
Part 4 First Ever Overseas Trip
AB-ROAD Overseas Travel Survey 201683
3. Triggers for first ever trip abroad
■Triggers for first ever trip abroad (Total: excluding "Don’t remember, don’t know" first destination/Multiple answers)
Continued on next page
Sample
Because I
went on
honeymoon
Because I was
able to get a
long-term
vacation
Because I was
able to get the
extra time
Because there
was
family/relatives
/friends/
acquaintances
that I was going
to see
Because I was
able to get the
financial means
to afford it
The trip of a
club, team or
company
(planned by
somebody
other than me)
Family trip
(planned by
somebody
other than me)
Private trip
(planned by
somebody
other than me)
Because the
travel costs
were low for
the hotel,
package tour,
etc.
Private trip
(planned by me)
Because I or a
family member
matriculated/
graduated
(planned by me)
Because there
had been a
boom in
traveling
overseas
Because the
value of the
yen had
appreciated
Because I or a
family member
matriculated/
graduated
(planned by
somebody
other than me)
Because the
air ticket was
inexpensive
Because I
participated in
an event
abroad
Family trip
(planned by me)
Because the
situation
overseas had
been stable
2016 survey total 4,650 8.8 8.6 7.2 6.6 6.2 6.1 6.0 5.5 5.4 5.2 4.6 4.1 3.8 3.3 3.1 2.6 2.0 1.7
Male 2,366 10.0 9.9 8.0 5.7 6.9 7.5 4.8 4.9 5.2 5.2 4.1 3.7 4.5 2.8 4.1 3.0 1.8 1.8
Female 2,284 7.6 7.3 6.4 7.5 5.5 4.7 7.3 6.0 5.6 5.2 5.2 4.4 3.2 3.8 2.1 2.3 2.2 1.6
Male 18-29 yrs 326 5.3 6.6 6.6 5.9 4.8 7.0 11.0 3.7 3.5 3.7 3.1 0.7 5.7 5.3 4.4 2.4 0.9 0.4
Male 30-39 yrs 452 3 .3 12.2 11.8 4.4 9.8 8.6 9.5 6.0 6.4 2.4 3.8 2.0 6.4 3.8 6.9 2.7 0.9 1.6
Male 40-49 yrs 564 6.8 10.9 8.5 9.0 7.3 8.8 2.8 6.4 6.8 7.3 5.1 3.0 5.1 3.4 4.9 3.6 0.4 1.5
Male 50-59 yrs 454 17.7 7.7 5.4 5.4 6.5 7.1 1.3 5.6 4.2 5.0 4.8 5.6 3.1 2.1 2.1 2.7 1.0 1.7
Male 60 yrs or older 570 14.9 10.6 7.1 3.7 5.8 6.0 2.2 2.6 4.3 6.3 3.2 5.8 2.6 0.4 2.6 3.2 5.0 3.0
Female 18-29 yrs 553 2 .2 5.8 6.7 8.9 4.0 6.5 13.2 6.5 6.7 4.0 5.4 1.6 4.0 4.5 3.8 2.7 1.3 0.4
Female 30-39 yrs 471 3 .4 5.9 6.1 5.3 5.5 4.9 7.2 7.4 5.3 5.5 5.9 3.6 4.0 5.9 2.5 2.7 1.3 1.3
Female 40-49 yrs 427 6.7 8.2 4.7 5.8 5.6 5.6 4.5 5.6 5.2 5.8 7.7 6.5 3.4 6.0 1.3 3.2 1.7 0.9
Female 50-59 yrs 371 17.8 9.6 7.7 6.7 5.9 3.6 4.2 4.8 5.0 7.1 5.2 5.4 1.7 1.9 0.4 0.6 2.9 2.7
Female 60 yrs or older 463 11.2 7.8 7.0 10.4 7.0 2.5 5.5 5.5 5.5 4.2 1.9 6.1 2.3 0.2 1.7 1.7 3.8 3.0
Kanto 2,930 7.8 8.5 7.3 7.0 6.3 5.4 6.1 5.7 5.6 5.3 4.8 3.9 4.1 3.1 3.0 2.9 1.9 1.6
Kansai 1,103 9.8 10.0 7.5 6.5 6.0 6.4 6.3 4.6 5.8 5.0 4.6 3.8 3.3 3.4 3.8 2.4 2.2 1.8
Tokai 618 12.1 6.5 6.1 5.1 6.3 9.2 5.1 5.9 3.7 4.9 4.0 5.1 3.6 3.9 2.7 1.8 1.9 1.8
Worker (child 7 yrs and over) 1,755 16.7 9.0 7.2 6.2 6.1 4.9 3.5 4.0 4.3 4.8 4.3 5.9 3.0 1.6 2.4 2.4 3.1 2.4
Worker (child 2-6 yrs) 219 5.2 10.9 7.1 2.5 8.4 6.9 4.6 4.7 8.1 2.4 7.7 3.6 6.6 2.8 3.7 5.1 0.9 0.9
Worker (child 1 yr and under) 111 9.7 7.1 5.1 9.0 6.3 6.3 2.0 6.2 8.7 2.7 8.0 2.9 5.4 2.4 3.5 0.9 1.1 0.9
Worker (married, no children) 968 8.7 8.7 6.8 7.0 5.8 6.6 6.9 6.0 5.9 5.8 4.9 3.6 4.3 4.0 3.4 1.7 1.7 1.0
Worker (unmarried) 1,411 0 .9 8.3 7.8 6.9 6.6 7.4 7.5 7.1 6.1 6.0 4.6 2.6 4.2 4.9 3.7 3.4 1.1 1.5
Unmarried male 745 1 .0 8.7 8.5 6.2 6.8 8.3 7.4 6.7 5.6 6.1 3.5 2.2 4.7 4.2 5.0 3.6 0.8 1.9
Unmarried female 20s/30s 606 0 .2 5.7 7.1 8.9 4.7 6.5 11.8 7.0 5.7 4.3 4.9 2.1 3.6 5.2 2.7 3.2 1.3 0.7
Unmarried female 40s and over 242 1 .4 11.0 6.4 6.3 8.4 4.9 4.9 6.7 5.8 7.8 4.3 4.0 2.9 4.9 1.1 2.2 1.5 1.6
Student 186 ― 4.7 6.4 9.8 3.9 4.3 17.4 4.8 2.5 4.0 0.7 1.3 2.1 3.4 2.9 2.1 1.0 0.7
Light 738 11.1 10.1 7.9 7.8 7.4 6.4 2.9 4.9 6.6 3.7 3.4 1.7 6.7 4.5 6.5 2.9 1.2 0.7
Middle 1,209 9.8 8.9 8.6 6.8 5.8 7.5 7.1 5.9 4.9 4.7 4.4 3.1 4.7 4.2 2.5 2.5 1.5 1.7
Heavy 2,703 7.8 8.1 6.4 6.2 6.1 5.5 6.4 5.4 5.3 5.8 5.0 5.1 2.7 2.5 2.5 2.6 2.4 1.9
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Sex
Sex & age
Area of
residence
Life
stage
Number
of
trips taken
0
5
10
15
2016 survey total
(%)
Part 4 First Ever Overseas Trip
AB-ROAD Overseas Travel Survey 201684
3. Triggers for first ever trip abroad
Continued from the prior page
Sample
Because I had
my wedding
ceremony
Because I got
a break from
parenting
Because I was
influenced by a
TV program
The trip of a
club, team or
company
(planned by me)
Because there
was nonstop
service to a
country I
wanted to go
to
Because I
participated in
the wedding
ceremony of a
friend/
acquaintance
Because I or a
family found a
job / changed
jobs (planned by
me)
Because I or a
family member
had saved up
miles / had
miles that were
about to expire
Because I or a
family member
reached the
age of
retirement
(planned by me)
Because I or a
family found a
job / changed
jobs (planned by
somebody
other than me)
Because there
was a decrease
in the fuel
surcharge and
other costs
Because I or a
family member
reached the
age of
retirement
(planned by
somebody
other than me)
Because an
international
airport opened
up nearby
Because there
was an
improvement in
the comfort of
airplanes
Because there
was an
improvement in
the safety of
airplanes
Because a low
cost carrier
started service
Because a
nearby airport
started getting
service by
international
flights
Other
2016 survey total 4,650 1.5 1.3 1.2 1.1 1.0 0.5 0.5 0.5 0.4 0.4 0.4 0.4 0.3 0.3 0.3 0.3 0.3 13.5
Male 2,366 2.1 0.5 1.0 1.5 1.5 0.5 0.6 0.5 0.4 0.4 0.6 0.3 0.5 0.5 0.4 0.4 0.4 10.5
Female 2,284 1.0 2.2 1.4 0.7 0.5 0.5 0.4 0.4 0.5 0.4 0.2 0.4 0.2 0.2 0.3 0.2 0.1 16.6
Male 18-29 yrs 326 1.5 0.2 1.1 2.0 0.7 ― 0.7 0.4 ― 0.7 ― 0.2 0.2 0.7 0.4 0.4 0.4 9.5
Male 30-39 yrs 452 0.9 ― 1.8 1.3 1.6 0.7 0.4 1.1 0.2 0.9 1.1 ― 1.1 0.7 0.7 0.4 0.4 6 .4
Male 40-49 yrs 564 1.5 0.2 0.6 1.1 1.1 0.2 1.1 0.2 0.2 ― 1.3 ― 0.6 0.6 0.4 0.6 0.4 10.0
Male 50-59 yrs 454 3.1 0.2 1.0 2.5 1.9 0.6 0.4 0.6 ― 0.4 ― 0.2 0.2 0.2 0.4 0.4 0.8 9.2
Male 60 yrs or older 570 3.0 1.5 0.6 0.9 1.9 0.9 0.4 0.2 1.3 0.2 0.4 1.1 0.2 0.2 ― 0.2 ― 15.8
Female 18-29 yrs 553 0.7 ― 1.8 0.4 0.2 0.7 0.7 0.7 0.2 0.4 0.2 0.4 0.2 ― ― 0.2 0.2 17.9
Female 30-39 yrs 471 0.6 0.2 0.6 1.3 0.4 0.6 0.2 1.1 ― 0.6 0.4 0.4 ― 0.2 0.2 0.4 ― 17.3
Female 40-49 yrs 427 0.6 0.2 0.9 0.4 0.4 0.2 0.2 0.2 0.2 0.4 0.2 0.2 ― 0.2 0.2 ― ― 17.8
Female 50-59 yrs 371 2.1 1.9 1.7 ― 0.6 ― 1.0 ― ― 0.2 ― 0.6 0.4 0.6 0.8 0.2 ― 13.2
Female 60 yrs or older 463 1.1 8.9 1.9 1.1 0.8 1.1 ― ― 1.9 0.4 ― 0.2 0.2 ― 0.2 ― 0.2 16.1
Kanto 2,930 1.2 1.5 1.3 1.2 1.0 0.5 0.6 0.5 0.5 0.5 0.4 0.4 0.3 0.4 0.4 0.2 0.2 14.0
Kansai 1,103 1.7 1.2 1.0 0.8 0.8 0.4 0.2 0.4 0.4 0.2 0.5 0.4 0.4 0.1 0.2 0.4 0.3 12.0
Tokai 618 3.0 0.7 1.2 0.8 1.4 0.8 0.8 0.5 0.2 0.4 0.2 0.2 0.3 0.2 0.2 0.5 0.4 13.9
Worker (child 7 yrs and over) 1,755 2.3 3.1 1.3 0.8 1.2 0.8 0.5 0.2 1.0 0.4 0.2 0.6 0.3 0.2 0.2 0.3 0.3 13.2
Worker (child 2-6 yrs) 219 1.6 0.8 1.5 1.9 1.0 0.5 1.0 1.9 0.6 0.9 1.1 ― 0.5 0.5 1.6 0.3 ― 10.9
Worker (child 1 yr and under) 111 2.4 0.9 1.8 4.3 0.9 ― ― ― ― 0.9 2.0 ― 0.9 ― ― 1.1 ― 9.6
Worker (married, no children) 968 2.2 0.1 0.3 1.0 0.9 0.3 0.3 0.5 0.3 0.4 0.5 0.1 0.6 0.5 0.4 0.2 0.2 12.5
Worker (unmarried) 1,411 0.2 0.2 1.6 1.1 0.9 0.3 0.6 0.5 ― 0.3 0.3 0.2 0.2 0.4 0.3 0.4 0.2 14.6
Unmarried male 745 0.3 ― 1.6 1.7 1.4 0.3 0.7 0.7 ― 0.2 0.4 0.1 0.1 0.7 0.5 0.4 0.5 10.6
Unmarried female 20s/30s 606 0.2 ― 1.6 0.6 0.2 0.8 0.6 0.8 ― 0.6 0.4 0.4 0.2 ― 0.2 0.4 0.2 18.5
Unmarried female 40s and over 242 ― 1.1 1.5 0.4 1.0 ― ― ― ― 0.4 ― 0.4 0.4 0.4 ― ― ― 19.8
Student 186 ― ― 1.0 0.8 0.7 1.3 0.7 1.0 ― 0.7 0.7 0.7 ― ― ― ― 0.7 18.3
Light 738 2.6 1.1 1.6 1.1 1.0 0.3 0.5 0.4 0.2 0.3 0.6 0.8 0.5 0.5 0.5 0.2 0.5 11.4
Middle 1,209 1.7 1.3 1.2 1.1 0.9 0.5 0.4 0.8 0.5 0.7 0.9 0.3 0.5 0.3 0.5 0.5 0.3 12.5
Heavy 2,703 1.2 1.4 1.1 1.0 1.0 0.6 0.6 0.3 0.5 0.3 0.2 0.3 0.2 0.3 0.2 0.2 0.2 14.5
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Sex
Sex & age
Area of
residence
Life
stage
Number
of
trips taken
0
5
10
15
2016 survey total
(%)
■Triggers for first ever trip abroad (Total: excluding "Don’t remember, don’t know" first destination/Multiple answers)
Part 4 First Ever Overseas Trip
AB-ROAD Overseas Travel Survey 201685
4. Style of first ever trip abroad
■Style of first ever trip abroad (Total: excluding "Don’t remember, don’t know" first destination/Single answer)
Sample
With friends
(3 or more)
Married
couple travel
With friend
(alone)
Family travel
(with
parents)
Travel alone Couple travel
Family travel
(with
children)
Family
travel (3
generations)
Other
2016 survey total 4,650 19.7 16.2 13.8 13.8 13.1 4.9 3.8 2.1 12.6
Male 2,366 20.2 19.2 9.6 10.8 18.1 6.5 3.2 1.5 10.9
Female 2,284 19.2 13.0 18.2 16.8 8 .0 3.2 4.5 2.8 14.3
Male 18-29 yrs 326 23.8 7 .7 7 .9 28.2 13.0 5.5 0.7 3.3 9.9
Male 30-39 yrs 452 19.3 9 .3 7 .1 21.7 20.0 8.9 1.8 2.4 9.5
Male 40-49 yrs 564 22.0 11.8 13.5 7 .7 23.1 8.1 1.5 1.3 11.1
Male 50-59 yrs 454 23.2 26.7 11.1 2 .5 15.9 6.7 3.1 0.4 10.4
Male 60 yrs or older 570 14 .7 35.0 7 .6 1 .9 16.2 3.5 7.6 0.9 12.7
Female 18-29 yrs 553 20.1 3 .3 16.1 32.6 4 .2 2.7 0.2 5.6 15.2
Female 30-39 yrs 471 23.5 6 .1 16.5 21.6 8.9 4.2 0.8 2.3 16.1
Female 40-49 yrs 427 22.6 8 .6 24.5 13.1 9.0 3.9 1.1 1.3 15.9
Female 50-59 yrs 371 15.1 25.5 19.5 7 .3 9.8 3.6 5.2 1.3 12.8
Female 60 yrs or older 463 14 .2 25.6 15.4 4 .2 9.1 1.7 15.9 2.5 11.4
Kanto 2,930 20.5 15.0 13.9 13.8 13.4 4.9 4.2 1.8 12.4
Kansai 1,103 18.3 18.1 13.7 15.7 11.8 4.7 3.4 2.4 12.0
Tokai 618 18.7 18.2 13.4 10.3 14.0 4.9 2.9 3.1 14.4
Worker (child 7 yrs and over) 1,755 15.7 29.9 11.4 4 .5 11.7 4.4 9.0 1.8 11.5
Worker (child 2-6 yrs) 219 19.4 11.6 13.3 14.8 12.3 9.9 4.7 1.7 12.3
Worker (child 1 yr and under) 111 16.5 17.0 10.5 23.6 8.8 8.9 2.9 1.1 10.7
Worker (married, no children) 968 21.8 17.3 15.2 13.4 12.6 5.6 0.2 1.9 12.1
Worker (unmarried) 1,411 23.8 1 .0 16.7 20.6 16.5 4.4 0.3 2.2 14.4
Unmarried male 745 25.5 1 .2 11.2 20.0 23.3 5.7 0.1 1.5 11.6
Unmarried female 20s/30s 606 21.5 0 .5 16.3 31.4 6 .6 2.5 0.2 4.5 16.6
Unmarried female 40s and over 242 20.1 1 .1 29.4 13.9 13.0 2.1 1.2 2.6 16.5
Student 186 17.9 ― 9.7 44.4 7 .3 ― ― 7.5 13.3
Light 738 22.6 22.2 11.8 9.7 10.7 5.1 3.8 2.5 11.6
Middle 1,209 19.4 16.8 12.4 16.6 10.1 4.6 4.0 2.4 13.7
Heavy 2,703 19.1 14.2 15.0 13.6 15.1 4.9 3.8 1.9 12.4
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Sex
Sex & age
Life
stage
Number
of
trips taken
Area of
residence
0
5
10
15
20
25
2016 survey total
(%)
Part 4 First Ever Overseas Trip
AB-ROAD Overseas Travel Survey 201686
5. Source of information for first ever trip abroad
■Source of Information for First Ever Overseas Trip (Total: First Destination "Don’t remember, don’t know" excluded/Multiple answers)
Sample
Travel agency
pamphlets
Travel agency
counters
Internet
accessed by
PC
Guidebooks
("Chikyuu no
arukikata,"
etc.)
Feedback and
introductions
(word-of-
mouth) of
friends,
acquaintances
, family
members
Guidebook-
style
magazines
such as
"Rurubu
Hawaii," etc.
Information
magazines
sent from
travel agents
and airlines
Internet
accessed by
smartphone/
tablet, etc.
Overseas
travel
magazines
other than
guidebook-
style
magazines
Acquaintance
s at travel
agencies
Articles and
ads in
general-
interest
magazines
Newspaper ads
Email magazine
send by travel
agent or
airline
Seikyo
pamphlets and
counters
Free flyers
and flyers in
newspapers
TV programs
and
commercials
Internet
accessed by
mobile
telephone
(iMode, Ezweb,
Yahoo! Keitai,
etc.)
Transportation
ads on trains
and at stations
Other
I don't really
gather
information
2016 survey total 4,650 25.5 17.7 16.2 11.0 8.6 6.7 3.9 3.2 2.7 2.5 2.2 1.9 1.3 1.2 1.1 1.0 0.7 0.2 3.4 28.4
Male 2,366 24.6 18.4 19.4 11.6 7.5 6.3 3.8 3.1 2.9 2.7 2.9 1.9 1.8 1.5 1.1 1.0 0.9 0.3 3.0 26.4
Female 2,284 26.5 17.0 12.8 10.3 9.7 7.1 4.0 3.4 2.5 2.4 1.3 2.0 0.6 0.8 1.0 0.9 0.5 0.1 3.7 30.5
Male 18-29 yrs 326 16 .3 11 .0 37.7 7.3 9.0 7.0 2.2 9.5 1.1 2.0 3.1 0.9 1.5 2.2 0.4 0.4 2.6 0.9 1.1 32.6
Male 30-39 yrs 452 17 .7 15.7 35.5 11.8 6.0 6.7 3.1 5.5 2.4 1.3 2.0 1.8 1.8 0.9 1.8 1.1 1.8 0.7 1.1 29.5
Male 40-49 yrs 564 24.8 20.5 17.3 15.8 6.6 7.9 2.8 2.1 4.3 2.1 3.8 1.3 1.5 1.5 1.5 1.3 0.4 ― 2.1 24.8
Male 50-59 yrs 454 29.6 19.8 8 .6 14.0 8.8 5.4 3.1 1.0 3.1 3.1 3.1 1.9 0.8 2.1 0.8 1.0 0.4 0.2 4.0 24.6
Male 60 yrs or older 570 30.5 21.4 7 .1 8.0 7.8 4.8 6.7 0.2 2.6 4.3 2.6 3.0 3.2 1.1 0.9 0.9 0.2 ― 5.8 23.5
Female 18-29 yrs 553 16 .3 11 .4 22.3 9.2 8.5 8.7 2.9 10.7 1.6 1.3 0.7 0.7 0.4 1.8 0.4 1.1 1.3 0.2 4.2 38.8
Female 30-39 yrs 471 19 .5 16.1 21.8 10.1 7.8 9.3 3.4 3.0 2.3 1.5 0.8 1.5 0.6 0.8 1.5 0.4 1.1 0.4 3.8 34.0
Female 40-49 yrs 427 32.3 16.6 6 .5 14.0 9.5 7.1 2.6 0.6 3.7 1.7 1.5 1.9 0.4 ― 1.1 0.4 ― ― 2.4 28.4
Female 50-59 yrs 371 37.2 21.5 4 .8 9.8 10.9 5.9 2.9 0.2 2.9 4.2 2.1 2.7 0.4 0.8 0.4 0.8 ― ― 3.1 22 .6
Female 60 yrs or older 463 31.9 21.6 4 .7 8.7 12.5 3.8 8.2 ― 2.3 3.8 1.9 3.6 1.3 0.4 1.5 1.7 ― ― 4.7 25.2
Kanto 2,930 24.6 17.9 16.3 11.4 8.8 6.4 4.1 3.3 2.4 2.5 2.3 2.2 1.4 1.1 1.0 1.0 0.8 0.2 3.2 28.1
Kansai 1,103 27.9 17.4 14.9 9.4 8.3 7.3 4.5 2.9 3.5 2.3 1.8 1.5 1.0 1.2 1.0 1.0 0.7 0.1 3.3 28.7
Tokai 618 25.8 17.7 17.9 11.8 8.3 7.1 2.0 3.6 2.6 3.1 1.9 1.6 0.9 1.5 1.4 0.6 0.7 0.3 4.1 29.6
Worker (child 7 yrs and over) 1,755 32.6 21.4 8 .1 9.2 9.0 5.5 5.7 0.8 2.8 3.9 2.7 2.6 1.6 0.8 0.9 1.1 0.4 ― 3.9 24.0
Worker (child 2-6 yrs) 219 24.8 19.3 19.6 12.2 5.4 10.4 5.9 7.4 5.0 0.9 2.4 1.3 2.3 0.9 2.4 1.9 2.0 0.5 1.7 25.9
Worker (child 1 yr and under) 111 17 .7 21.3 33.2 6.2 10.0 4.0 4.7 9.5 2.9 3.1 1.1 2.0 2.0 2.2 2.9 1.1 1.5 2.0 2.0 21 .3
Worker (married, no children) 968 26.9 17.0 16.8 13.1 8.1 8.1 2.1 3.1 2.6 1.6 1.5 1.7 0.8 1.1 1.3 0.5 0.5 0.1 2.8 29.6
Worker (unmarried) 1,411 18 .2 14.3 23.3 11.9 9.2 6.6 2.8 4.4 2.4 1.8 2.0 1.5 1.0 1.5 0.9 1.0 1.1 0.4 3.2 32.5
Unmarried male 745 16 .3 14.4 29.9 12.8 8.3 6.7 2.7 4.2 2.3 2.2 3.0 1.7 1.6 2.0 0.9 1.1 1.3 0.7 2.1 29.4
Unmarried female 20s/30s 606 14 .9 11 .9 21.5 10.4 8.2 7.4 2.9 7.9 1.8 1.1 0.9 0.7 0.4 1.4 0.3 0.9 1.2 0.2 4.8 40.6
Unmarried female 40s and over 242 28.2 15.5 5 .9 12.2 11.9 5.9 2.2 0.8 3.7 2.1 1.8 1.9 0.4 0.3 1.5 0.7 ― ― 4.0 27.9
Student 186 12 .6 8 .3 21.3 10.8 6.1 8.7 2.1 10.0 1.4 1.3 1.8 0.4 0.4 1.2 ― 1.0 0.8 0.4 5.7 40.8
Light 738 22.9 15.8 36.8 7.4 8.2 9.0 3.7 13.2 1.9 1.8 2.5 1.2 2.0 1.5 0.9 1.2 1.5 0.3 1.6 23.6
Middle 1,209 24.7 17.5 18.4 10.7 7.7 7.9 4.0 2.6 1.6 2.4 1.4 1.3 1.0 0.9 1.4 0.8 1.0 ― 3.5 29.6
Heavy 2,703 26.6 18.3 9 .6 12.1 9.1 5.5 3.9 0.8 3.4 2.8 2.4 2.4 1.2 1.2 0.9 1.0 0.4 0.3 3.8 29.2
50.0 …Figures 5 or more points or higher than the 2016 survey total are shaded.
50 .0 …Figures 5 or more points or lower than the 2016 survey total are shaded.
Sex
Area of
residence
Life
stage
Number
of
trips taken
Sex & age
0
10
20
30
2016 survey total
(%)
87
Issue :JULY 2016
AB-ROAD Research Center, Travel Information Div. Recruit Lifestyle Co.,Ltd.GranTokyoSOUTHTOWER,1-9-2 MarunouchiChiyoda-ku Tokyo, JapanCopyright(C) Recruit Lifestyle Co.,Ltd.