2016 MEDIA GUIDE

2016MEDIA

Thank you for your interest in Hi-Torque Publication’s 2016 Motorsports Media Kit.

Hi-Torque Publications has been the Motorcycle and ATV industry’s most trusted and infl uential publishing source for 45 years! Our legendary titles are the most powerful voice to the enthusiasts bar none. Year in and year out our titles build businesses, and we continue to grow more and more brands every year. This comes from decades of our Editors’ product knowledge and the trust from our readership.

It’s no secret the core motocross enthusiast lives by the powerful word of Motocross Action magazine. Motocross Action has its pulse on the products that make a difference. Why do manufacturers seek us out? We are often told, “People wait to hear what MXA has to say before they buy,” because we are the fi rst to test every groundbreaking new release. Yes, the magazine is that powerful. If your business targets the off-road rider and racer, Dirt Bike magazine covers every category brilliantly with the same impact

and inside information that only our seasoned staff can provide. Our readers are your buyers, and both magazines deliver to you the fi nest motorcycle consumers in the industry every month.

If you are targeting both the UTV and ATV market, look no further than Dirt Wheels magazine; it is the industry leader in newsstand sales worldwide, and covers every possible category of both UTVs and ATVs in the marketplace and has been the leader for the past 25 years. ATV UTV Action continues to deliver more recreation and race UTV coverage, and as the “new kid on the block,” the magazine has seen nearly double-digit growth in Sales and Advertising since its shift to UTV coverage. UTVs are very hot right now, and there has never been a better time to grow your four-wheel business with our titles.

For those of you who are considering Hi-Torque for the fi rst time or are new to the motorcycle industry, Hi-Torque has been publishing industry-centered demographic studies for years. These surveys are direct responses from the

powersports enthusiasts who have been surveyed on their current product ownership and, more importantly, on their planned purchase choices. The surveys in the following pages are conducted every year and are a tremendous indicator of today’s quick-changing trends in the marketplace. They are the longest-running and most respected surveys in the industry, and each year we are honored to see our survey results quoted by the most powerful companies in the world.

If you are serious about growing your brand and have yet to speak with our editorial staff or advertising team, I urge you to reach out and make us your next call. We live your sport and thrive on your ideas. Over the decades our goal has never changed—it’s to help you reach yours!

Sincerely,

Robb A. MesecherAdvertising DirectorHi-Torque Publications, Inc.

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“In my opinion Dirt Bike Magazine is the finest off-

road moto book in the USA. The editorial staff has years of experience

that they mix with moto passion in the best

possible way. TOM WEBBIS THE TOP CHEF OF MOTO

JOURNALISM; SIDI’S ANDMOTONATION’S ADVERTISING

DOLLARS ARE WELL-PLACED in Dirt Bike Magazine and

have been so for many years, both in the past

and the future!”Bill BerrothPresident, Motonation - Ciclista

America

ATAGLANCE

TOTALMONTHLYREACH 252,840 PRINTRUN 85,566 PAIDSUBSCRIPTIONS 23,344 PAIDNEWSSSTANDSALES 38,366 TOTALPAIDSALES 61,710PROMOTIONALDISTRIBUTION1,500 TOTALDISTRIBUTION 63,210 READERSPERCOPY 4

MOTOCROSSACTION.COM MONTHLYVISITS 420,000 PAGEVIEWS 1,180,000 AVERAGEAGE 39 MALE 99% ANNUALINCOME $91,000 OWNA98% MOTOCROSSBIKE

SEPTEMBER2015ISSUE&MONTHLYGOOGLEANALYTICS

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If your goal is to reach hard-core motocross racers, create brand awareness and sell products, Motocross Action is the #1 must-buy magazine in the industry. For over 40 years Motocross Action has given its readers something no other motocross publication or media can: Real EXPERIENCE. Because we RACE.

Every weekend (and most weekdays) we are at the track riding, racing and testing every new bike and product, and giving our readers exclusive access to the information they seek when they’re making their purchasing decisions. Motorcycle Industry magazine’s annual Industry Research Survey asked, “Which consumer magazine drives riders to your store?” In the off-road market, Motocross Action was #1. Why? Because readers TRUST the guys in the orange MXA helmets to give them the straight scoop.

Available in the consumer market as a print version (and still the world’s #1 newsstand-selling moto

mag with 246,000+ monthly readers); a mobile app (immediately downloadable to the iPhone, iPad, as well as Android-based smartphones, tablets and other e-readers); a PC-based digital version; a special dealers-only digital version; a great online site (www.motocrossactionmag.com) with over 500,000 visits per month; a prolific video-production division; and a very engaged social media audience, Motocross Action has enormous reach and credibility with serious off-road and motocross enthusiasts who look to all of our media platforms to find out what’s new in the sport, what products are hot and what companies are supporting the niche. Your company’s products or services will be seen every month by literally MILLIONS of informed, ready-to-buy racers worldwide. When determining your company’s marketing strategies, there is no other industry partner that will deliver as well as Motocross Action.

MOTOCROSSACTION.COM MONTHLYVISITS 420,000 PAGEVIEWS 1,180,000 AVERAGEAGE 39 MALE 99% ANNUALINCOME $91,000 OWNA98% MOTOCROSSBIKE

“ I love the way the Hi-Torque team digs into the details for their product reviews and industry news. They cut to the chase and are always looking for relevant content that the reader can digest and use.”Bob Weber

Co-Founder and CEO, 6D Helmets

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BIKEPROFILE

HowoftendoyoubuyMotocrossActionmagazine?1-4 issues ......................3% 17%5-8 issues ......................5% 6%9-12 issues ................. 14% 2%Subscribe .................... 78% 75%HowlonghaveyoubeenreadingMXA?Less than 1 year .......... 11% 3%1-2 years ........................4% 5%2-3 years ........................5% 7%3-4 years ........................5% 3%4+ years ...................... 75% 82%HowmanypeoplebesideyourselflookthroughyourcopyofMotocrossAction?1.................................. 22% 29%2.................................. 19% 23%3.................................. 17% 11%4.....................................9% 3%5+ ............................... 16% 4%None ........................... 17% 31%Doyouownadirt/motocrossbike?Yes .............................. 97% 97%No ..................................3% 3%Howmanybikesdoyouown?1.................................. 24% 24%2.................................. 14% 33%3.................................. 28% 16%4+ ............................... 34% 27%Whatbrandisyounewestbike?ApriliaBMW ..............................3% 1%Beta ...............................1% 1%Gas Gas .........................2% 1%Honda ......................... 21% 23%Husqvarna .....................7% 4%Kawasaki..................... 13% 11%KTM ............................ 23% 27%Sherco ...........................1% 1%Suzuki ............................7% 6%Yamaha ....................... 25% 26%Other ..............................1% 2%Whatsizeisit?50cc-60cc .....................1% 1%80cc-85cc .....................8% 1%125cc .............................8% 7%200cc-220cc .................1% 3%250cc .......................... 33% 33%300cc-380cc .............. 11% 11%400cc-490cc .............. 23% 36%500cc-520cc .................8% 4%600cc+ ..........................8% 3%Whatyearisit?2015 ........................... 13% 14%2014 ........................... 11% 13%2013 ..............................8% 14%2012 ........................... 15% 8%2011 ..............................8% 3%2010 ..............................3% 4%2009 ..............................2% 5%2008 ..............................7% 9%2007 or earlier ............. 34% 29%Howmanystrokes?2-stroke....................... 52% 35%4-stroke....................... 48% 65%Whattypeisit?Motocross ................... 65% 76%Enduro ........................ 21% 14%Dual Sport ................... 11% 5%Supermoto .....................1% 1%Other ..............................3% 3%Whichofthesefactorsinfluencedyoumostwhenyouboughtyourmotorcycle?Mag test results ........... 43% 51%Website ..........................3% 8%Message boards ............3% 8%Showroom avail .......... 11% 5%Price ............................ 25% 36%Dealer support ............ 13% 19%Factory contingency ......2% 3%Factory race results ........5% 5%Previous exp. .............. 48% 59%Friend’s recommend ... 14% 11%Parent’s recommend ... 11% 1%Dealership recommend ..3% 2%Doyouplantobuyanewbikeinthenext12months?Yes .............................. 34% 33%No ............................... 44% 39%Maybe ......................... 22% 28%

Whatbranddoyouplantobuy?ApriliaBMW ..............................3% 1%Beta ...............................5% 1%Gas Gas .........................3% 1%Honda ......................... 19% 11%Husqvarna .....................8% 11%Kawasaki........................5% 5%KTM ............................ 22% 46%LEM ...............................3% 1%Sherco ...........................1% 1%Suzuki ............................5% 2%Yamaha ....................... 27% 23%Other ..............................1% 1%Whatsizewillitbe?50-60cc .........................3% 2%80-85cc .........................6% 2%125cc .......................... 12% 6%200-220cc .....................3% 4%250cc .......................... 29% 33%300-380cc .....................9% 15%400-490cc .................. 21% 33%500-520cc .....................6% 4%600cc+ ....................... 12% 2%Whatyearwillitbe?Brand new .................. 51% 71%Used ........................... 26% 17%Not sure ...................... 23% 13%Howmanystrokes?2-stroke....................... 34% 38%4-stroke....................... 66% 62%Whattypewillitbe?Motocross ................... 66% 74%Enduro ........................ 21% 18%Dual Sport ................... 11% 6%Other ..............................3% 2%Doyouinfluenceyourfriend’sonwhattheyshouldbuy?Yes .............................. 69% 69%No ............................... 31% 31%

PARTS&ACCESSORIES

Whatareyoursourcesofinformationforpurchasingparts&accessories?Editorial in MXA ........... 67% 69%Ads in MXA ................. 56% 51%At races ....................... 14% 27%Bike shop .................... 35% 27%Catalogs ...................... 31% 25%Friends ........................ 33% 41%Other magazines ......... 29% 29%Other ........................... 22% 23%Wheredoyoupurchasethemajorityofreplacementparts,hop-uppartsandaccessories?Catalog ....................... 19% 14%Mail order MXA............ 13% 7%Local motorcycle dealer 49% 46%Internet ........................ 59% 81%Local accessory store . 24% 31%HaveyoueverpurchasedproductsfromadsinMotocrossAction?Yes .............................. 79% 75%No ............................... 21% 25%Doesyourmotorcycledealerstocktheproductsyouwanttobuy?Yes .............................. 48% 44%No ............................... 52% 56%Howmuchdoyouspendonreplacementparts,hop-uppartsandaccessoriesforyourbikeeachmonth?$500+ ............................8% 8%$400-$499 .....................5% 4%$300-$399 .....................8% 5%$200-$299 .................. 18% 43%$100-$199 .................. 21% 33%Less than $100 ........... 41% 37%Exhaustpipepurchasedforyour2-strokebike?Bill’s Pipes ......................4% 2%DEP................................1% 1%DG .................................2% 1%FMF............................. 51% 51%Pro Circuit ................... 18% 32%Scalvini ...........................1% 2%Williams ..........................2% 1%

Stock/OEM ................. 18% 12%Other ..............................6% 11%Exhaustpipepurchasedforyour4-strokebike?Akrapovic .......................2% 4%ArrowBig Gun ..........................2% 1%Bill’s Pipes ......................1% 1%Dubach ..........................4% 6%FMF............................. 34% 46%HMF ...............................2% 1%Jardine ...........................1% 1%Leo Vince .......................1% 1%Pro Circuit ................... 13% 12%Rocket ...........................1% 1%Scalvini ...........................1% 1%Two Brothers ..................2% 1%Yoshimura ......................6% 11%Stock/OEM ................. 26% 19%Other ..............................9% 7%Silencerpurchased?Arrow .............................1% 1%Big Gun ..........................2% 1%Bill’s Pipes ......................3% 1%DEPDG .................................2% 1%Dubach ..........................3% 4%FMF............................. 51% 57%Jardine ...........................1% 1%Leo Vince .......................1% 1%Pro Circuit ................... 13% 24%Scalvini ...........................2% 1%Two Brothers ..................2% 1%Stock/OEM ................. 13% 13%Other ........................... 11% 11%Handlebarpurchased?Applied Racing ...............1% 1%AzonicDG .................................2% 1%Fasst/Flexx .....................3% 5%Fly ..................................2% 2%Moose ............................2% 1%ODI.................................2% 1%O’Neal ............................2% 1%Pro Taper .................... 27% 39%Renthal ........................ 48% 47%Tag .................................3% 5%Tusk ...............................1% 1%Vortex .............................1% 1%Stock/OEM ................. 13% 11%Other ..............................3% 9%Sprocketpurchased?Dirt Tricks .......................2% 3%Ironman ..........................3% 4%JT ...................................1% 5%Magnum.........................1% 1%Moose ............................5% 3%PBI .................................1% 1%Primary Drive ..................6% 9%Pro Taper .......................6% 7%Renthal ........................ 51% 47%Sprocket Specialists .......1% 3%Sunstar ..........................8% 11%Supersprox ....................6% 12%Tag .................................2% 2%Talon ..............................1% 2%Vortex .............................1% 3%Stock/OEM ................. 13% 11%Other ..............................2% 6%Chainpurchased?D.I.D. ........................... 35% 43%EK ..................................1% 3%KMC...............................1% 1%Moose ............................2% 2%Primary Drive ..................6% 11%Regina ............................5% 7%Renthal ........................ 29% 25%RK ..................................6% 16%Tsubaki ...........................2% 3%Stock/OEM ....................8% 6%Sunstar ..........................5% 2%Other ..............................5% 6%Leverspurchased?Applied Racing ...............1% 1%ARC ...............................9% 12%ASV ............................. 19% 21%Magura...........................1% 5%Motion Pro .....................1% 7%MSR ...............................2% 4%Pro Circuit ......................7% 3%Pro Taper .......................1% 3%Renthal ...........................9% 6%Sunline ...........................3% 8%Torc1 ..............................1% 1%Works Connection .........1% 6%

Stock/OEM ................. 43% 41%Other ..............................9% 9%Tripleclamppurchased?Applied Racing ............ 14% 8%BRP ...............................1% 4%Neken ............................1% 3%Pro Circuit ......................2% 5%Ride Engineering ............2% 11%RG3 ...............................5% 5%XTRIG ............................2% 4%Stock/OEM ................. 61% 59%Other ........................... 14% 12%Gripspurchased?A’ME ..............................3% 2%Boyesen .........................1% 1%EKS Brand .....................1% 1%Emig ...............................3% 4%ODI.............................. 16% 8%O’Neal ............................3% 1%Oury ...............................3% 3%Pro-Grip ...................... 11% 7%ProTaper ..................... 16% 32%Renthal ........................ 24% 36%Scott ........................... 11% 11%Sunline ...........................1% 1%Smith .............................2% 2%Tag .................................1% 3%Torc1 ..............................2% 1%Stock/OEM ....................8% 9%Other ..............................6% 4%Airfilterpurchased?Acerbis ...........................1% 1%DTI .................................1% 7%K&N ............................ 14% 7%Maxima ..........................1% 4%No-Toil ......................... 11% 21%PC ..................................1% 1%Pro Taper .......................1% 1%Twin Air ....................... 59% 59%Uni Filter ...................... 11% 17%Stock/OEM ................. 13% 8%Other ..............................3% 3%Whatbrandofreplacementfronttiredoyoubuymostoften?Bridgestone................. 13% 21%Cheng Shin ....................2% 1%Dunlop ........................ 51% 55%Duro ...............................1% 1%IRC .................................2% 1%Kenda ............................3% 4%Maxxis ............................5% 8%Michelin ....................... 13% 9%Pirelli ............................ 11% 6%Sedona ..........................1% 1%STI .................................1% 1%Stock/OEM ....................1% 3%Other ..............................3% 3%Whatbrandofreplacementreartiredoyoubuymostoften?Bridgestone................. 13% 17%Cheng Shin ....................2% 1%Dunlop ........................ 52% 57%Duro ...............................1% 1%IRC .................................2% 1%Kenda ............................3% 4%Maxxis ............................3% 11%Michelin ....................... 11% 11%Pirelli ...............................8% 7%Sedona ..........................3% 1%STI .................................1% 1%Stock/OEM ....................2% 3%Other ..............................3% 2%Howmanytiresdoyoupurchaseayear?20+ ................................3% 1%15-20 .............................2% 1%10-14 .............................3% 6%5-9 .............................. 29% 25%Less than 5 ................. 63% 67%Brakepadspurchased?AP Racing ......................1% 2%Braking ...........................3% 7%DP/Dunlop .....................3% 3%EBC ............................ 35% 44%Ferodo ...........................2% 1%Galfer .............................8% 5%Magnum.........................1% 1%Moose ............................1% 2%Moto-Master ..................3% 1%MSR ...............................1% 1%Pro Taper .......................1% 1%Renthal ...........................5% 3%SBS ...............................1% 1%

Tusk ...............................2% 8%Vesrah ............................1% 1%Stock/OEM ................. 37% 37%Other ..............................2% 5%Whatbrandof2-strokeoildoyouuse?Amsoil ......................... 22% 14%Bel-Ray ....................... 11% 11%Castrol ...........................2% 3%HP-2 ..............................3% 4%Klotz ...............................7% 4%Lucas .............................2% 4%Maxima ....................... 19% 22%Motorex ..........................7% 9%Motul ..............................3% 7%PJI ..................................1% 1%Redline ...........................1% 3%Repsol ............................1% 1%Silkolene .........................1% 2%Spectro ..........................3% 6%Torco ..............................1% 1%Yamalube .................... 19% 17%Other ..............................5% 7%Whatbrandof4-strokeoildoyouuse?Amsoil ......................... 11% 11%Bel-Ray ..........................6% 7%Castrol ...........................3% 7%Hondaline .......................6% 14%Kawasaki........................2% 1%Klotz ...............................2% 1%Lucas .......................... 11% 5%Maxima ..........................8% 17%Mobil 1 ...........................2% 3%Motorex ....................... 13% 12%Motul ..............................6% 7%PJI ..................................2% 1%Redline ...........................2% 1%Repsol ............................1% 1%Silkolene .........................2% 2%Spectro ..........................1% 2%Torco ..............................1% 1%Valvoline .........................2% 2%Yamalube .................... 11% 15%Other ........................... 16% 8%Whatbrandofgearboxoildoyouuse?Amsoil ......................... 17% 8%Bel-Ray ....................... 13% 14%Castrol ...........................2% 5%Hondaline .................... 11% 16%Lucas .............................6% 2%Maxima ....................... 13% 21%Motorex ....................... 13% 11%Motul ..............................4% 8%Pennzoil .........................1% 1%PJI ..................................2% 1%Redline ...........................1% 2%Repsol ............................1% 1%Silkolene .........................2% 1%Spectro ..........................6% 2%Yamalube .................... 16% 11%Torco ..............................1% 1%Other ........................... 13% 15%Whatbrandofchainlubedoyouuse?Bel-Ray ....................... 27% 27%Hondaline .......................3% 5%Maxima ....................... 24% 35%Moose ............................1% 1%Motorex ..........................5% 8%Motul ..............................5% 7%No-Toil ............................2% 2%PJI ............................... 11% 11%Renthal ...........................1% 1%Repsol ............................1% 1%Silkolene .........................8% 3%Spectro ..........................2% 1%Sunstar ..........................1% 1%Torco ..............................2% 1%Yamalube .......................5% 4%Other ........................... 16% 14%Whatbrandofnumbersand/orcustomgraphicsdoyouuse?Attack ............................3% 1%D’COR ...........................1% 1%De-Cal Works .............. 27% 25%Dirt Design .....................1% 1%Dirt Digits .......................1% 4%Factory Effex ............... 22% 19%Flu Designs ....................5% 3%FMF................................3% 1%MotoPro Graphics ..........2% 2%N-Style ........................ 11% 12%

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One Industries ................6% 7%Pro Circuit ......................3% 2%Pro’s Choice ...................1% 1%Red Label .......................1% 1%Throttle Jockey ...............3% 3%Stock/OEM ....................3% 7%Other ........................... 13% 27%None ........................... 27% 16%Reedspurchased?Boyesen ...................... 31% 46%Moto Tassinari ............. 33% 31%Stock/OEM ................. 27% 21%Other ..............................9% 9%Pistonpurchased?Cosworth .......................1% 1%CP ..................................2% 3%JE...................................3% 4%Namura ..........................2% 3%Pro-X ..............................2% 7%Vertex .......................... 11% 15%Wiseco ........................ 34% 41%Wossner .........................3% 3%Stock/OEM ................. 43% 41%Other ..............................3% 9%Whattypeofhandguardsdoyouuse?Full-wrap enduro ......... 51% 42%MX Shields .................. 49% 58%Haveyouhadyoursuspensionmodifiedinanyway?Yes .............................. 58% 71%No ............................... 42% 31%Haveyoumodifiedyourengineinanyway?Yes .............................. 42% 42%No ............................... 58% 58%Doyouinfluenceyourfriendsonwhathop-uppartstheyshouldbuy?Yes .............................. 67% 64%No ............................... 33% 36%Whatoff-roadproductshaveyoupurchased?GPS ...............................6% 11%Spark arrestor ............. 19% 33%Handguards ................ 51% 51%Frame protectors ........ 25% 31%Auto clutch .................. 11% 17%Bigger tank .....................8% 17%Steering dampers ........ 21% 25%Drink systems ............. 31% 34%Lighting systems ............6% 13%Pipe protectors............ 11% 22%Radiator hose kit ......... 22% 25%Radiator guards .......... 32% 43%Flywheels weights ....... 21% 23%Infl ation products............3% 14%Tool carriers/fanny pack 24% 24%Skid plate .................... 56% 67%

RIDINGGEAR

Wheredoyoupurchasethemajorityofyourridinggear?Mail order .................... 24% 16%Internet ........................ 59% 72%Local dealer................. 41% 36%Local store .................. 27% 21%HaveyoueverpurchaseridinggearfromadsinMotocrossAction?Yes .............................. 57% 51%No ............................... 43% 51%Doesyourmotorcycledealerstocktheridinggearyouwanttobuy?Yes .............................. 46% 44%No ............................... 54% 56%Howmuchdoyouspendonridinggearandapparelduringtheyear?$1500+ ..........................2% 3%$1000-$1499 .................3% 7%$800-$999 .....................3% 6%$600-$799 .....................9% 9%$400-$599 .................. 14% 18%$250-$399 .................. 27% 23%$100-$249 .................. 34% 24%Less than $100 ..............8% 11%Whatbrandofhelmetdoyouown?6D ..................................2% 4%AGV ...............................2% 1%Answer ...........................3% 3%

Arai.................................8% 13%ARC ...............................1% 1%Arioh ..............................1% 2%Bell .............................. 27% 19%EVS ................................2% 2%Fly ............................... 11% 13%Fox .............................. 32% 27%HJC............................. 22% 12%Kali .................................1% 1%Klim ................................1% 1%LS2 ................................1% 1%MSR ...............................3% 3%One Industries ................3% 6%O’Neal ............................5% 6%Shark .............................1% 1%Shoei ........................... 22% 19%Suomy ...........................2% 4%Thor ...............................8% 5%Troy Lee .........................6% 8%UFO ...............................1% 1%Vemar .............................2% 1%ZIR .................................1% 1%Other ..............................6% 9%Whatbrandofgogglesdoyouown?101% .......................... 17% 18%Answer ...........................3% 2%ARC ...............................1% 1%Arnette ...........................1% 2%Blur ................................1% 2%Dragon ........................ 11% 5%EKS Brand .....................5% 6%Fox .............................. 11% 14%Oakley ......................... 25% 36%Pro Grip..........................3% 2%Scott ........................... 44% 38%Smith .......................... 11% 15%Spy ............................. 14% 13%Thor ...............................6% 5%Utopia ............................1% 1%Von Zipper ......................1% 1%Other ..............................5% 5%Whatbrandofglovesdoyouown?101% .............................3% 5%Acerbis ...........................1% 2%Alias ...............................2% 1%Alpinestars .....................8% 4%Answer ........................ 17% 11%ARC ...............................1% 2%AXO ...............................2% 3%Deft Family .....................2% 2%EVS ................................1% 2%Fly ..................................6% 14%Fox .............................. 46% 48%JT Racing .......................2% 4%Mechanix Wear ..............3% 4%Moose ............................6% 7%MSR ............................ 11% 13%No Fear ..........................3% 3%Ocelot ............................1% 1%One Industries ................6% 8%O’Neal ............................6% 13%Pro Grip..........................1% 1%Risk ................................1% 1%Scott ..............................3% 3%Shift ................................6% 7%Thor ............................ 27% 17%Troy Lee .........................3% 12%Other ........................... 11% 9%Whatbrandofbootsdoyouown?Alpinestars .................. 38% 45%Answer ...........................1% 1%AXO ...............................5% 3%Diadora ..........................1% 1%Fly ..................................3% 4%Forma ............................1% 1%Fox .............................. 25% 19%Gaerne ........................ 21% 21%Hi-Point ..........................3% 4%Jett .................................1% 1%Moose ............................1% 1%MSR ...............................1% 2%O’Neal ............................2% 6%Sidi .............................. 16% 13%TCX ................................2% 1%Thor ...............................6% 3%UFOOther ..............................6% 4%Whatbrandofridingpantsdoyouown?Acerbis ...........................1% 1%Alias ...............................2% 1%Alpinestars .....................1% 3%

Answer ........................ 13% 12%AXO ...............................2% 3%Fly ..................................8% 16%Fox .............................. 44% 44%JT Racing .......................2% 5%Klim ................................8% 5%Moose ......................... 11% 9%MSR ............................ 11% 14%Ocelot ............................1% 1%One Industries ................2% 9%O’Neal ......................... 13% 13%Scott ..............................2% 2%Seven .............................5% 1%Shift ............................. 11% 11%Thor ............................ 22% 21%Troy Lee .........................8% 15%Other ........................... 11% 4%Whatbrandofchestprotectordoyouwear?Acerbis ...........................5% 4%Alpinestars .....................3% 4%Answer ...........................5% 2%AXO ...............................2% 2%EVS ................................8% 6%Fly ..................................2% 3%Fox .............................. 29% 29%HRP ...............................6% 4%Leatt ...............................5% 18%MSR ...............................2% 2%O’Neal ............................2% 3%Shift ................................3% 2%Thor ............................ 13% 13%Troy Lee .........................2% 5%UFO ...............................1% 1%Other ..............................3% 8%None ........................... 24% 13%Whatbrandofjerseydoyouown?Acerbis ...........................1% 1%Alias ...............................2% 2%Alpinestars .....................2% 2%Answer ........................ 11% 11%AXO ...............................2% 4%Azonic ............................2% 1%Fly ............................... 11% 18%Fox .............................. 48% 46%JT Racing .......................2% 5%Klim ................................8% 5%Moose ......................... 11% 9%MSR ............................ 16% 14%Ocelot ............................1% 1%One ................................2% 11%O’Neal ......................... 13% 15%Pro Grip..........................2% 1%RiskScott ..............................1% 2%Seven .............................3% 1%Shift ................................8% 11%Thor ............................ 19% 23%Troy Lee .........................8% 16%Other ........................... 11% 7%Whatbrandofneckprotectiondoyouwear?Alpinestars .....................3% 8%Atlas ...............................5% 3%EVS ............................. 11% 5%Fly ..................................1% 1%Leatt ............................ 21% 36%Other ..............................1% 2%None ........................... 63% 48%Whatbrandofactioncameradoyouown?Drift ................................1% 1%Epic ................................1% 1%GoPro ......................... 34% 43%ISAW ..............................2% 1%JVC ................................1% 1%Replay ............................1% 1%Sony...............................2% 1%None ........................... 34% 39%None but plan to ......... 28% 15%

PROFILE

GenderMale ............................ 99% 98%Female ...........................1% 2%Age1213-17 .............................9% 1%18-24 .............................6% 2%25-34 .............................9% 11%35-44 .......................... 14% 21%45-54 .......................... 25% 39%55+ ............................. 37% 29%

Areyoumarried?Yes .............................. 48% 72%No ............................... 52% 28%Whatisyourtotalyearlyhouseholdincome?$150k+ ....................... 16% 19%$120k-$150k .................8% 13%$90k-$120k ................ 16% 21%$70k-$90k .................. 15% 17%$50k-$70k .................. 21% 18%$30k-$50k .....................8% 7%Under $30k ................. 16% 6%Ifyouareover18,whatisyourlevelofeducation?High school grad ......... 46% 37%Attending college ........ 11% 6%Collage grad ................ 33% 46%Other ........................... 11% 11%Doyoucompeteinsanctionedmotorcycleraces?Yes .............................. 55% 65%No ............................... 45% 35%Ifyes,whatclass?Mini ................................1% 1%80cc ...............................7% 1%125cc .............................9% 4%250cc .......................... 11% 19%450cc .............................2% 22%+25 ................................1% 4%+30 ................................9% 12%+40 ................................9% 31%+50 ............................. 46% 48%Pro .................................7% 2%Whattypeofracingdoyoucompetein?Arenacross .....................4% 3%Cross country .............. 16% 28%Desert ............................6% 9%Motocross ................... 56% 79%Supercross .....................4% 3%Supermoto .....................1% 2%Trials ...............................4% 2%Other ........................... 11% 16%Howoftendoyoucompeteperyear?50+ times .......................6% 1%40-50 times ....................3% 1%30-40 times ....................9% 3%20-30 times ....................8% 13%10-20 times ................. 23% 26%Less than 10 ............... 51% 57%Doesanyoneelseinyourhouseholdrace?Yes .............................. 61% 45%No ............................... 41% 55%Howoftendoyouride?...3 or more/week ........... 21% 8%2 times/week..................6% 24%Once a week ............... 34% 25%2-3 times/month ......... 32% 27%Once a month or less .....8% 15%Howmuchofthemaintenance/repairs/hop-upsonyourmotorcycleisdonebyyou?101% .......................... 38% 41%75-99% ....................... 37% 37%50-74% ....................... 17% 13%25-49% ..........................2% 6%Less than 25% ...............6% 4%DoyouownanATV?Yes .............................. 25% 24%No ............................... 75% 76%DoyouplantobuyandATV?Yes .............................. 14% 8%No ............................... 86% 92%Whatbrandofpickupdoyouown?Chevrolet ..................... 24% 22%Dodge ......................... 17% 14%Ford ............................ 22% 31%GMC ..............................5% 6%Honda ............................1% 1%Nissan ............................5% 4%Toyota ......................... 21% 18%Other ..............................6% 8%Doyouplantobuyanewtruckinthenext18months?Yes .............................. 22% 21%No ............................... 78% 81%Doyouownafull-sizeorcargovan?Ifyes,whatbrand?

Chevrolet ........................4% 3%Ford ...............................7% 7%Mercedes .......................1% 1%Ram ...............................2% 1%Sprinter ..........................1% 2%None ........................... 87% 87%Whatothervehiclesdoyouown?SUV............................. 27% 32%RV/Camper ................. 11% 22%Motorcycle trailer ......... 59% 48%Dual Sport ................... 13% 19%Snowmobile ...................8% 5%Personal watercraft ........8% 7%R/C Car ....................... 14% 13%Mountain bike ............. 46% 63%BMX bike .................... 16% 11%Road bicycle ............... 24% 26%Electric Bike ...................1% 1%Howdoyoutransportyourmotorcycle?Pick up ....................... 63% 68%Trailer .......................... 62% 49%Van .............................. 11% 9%Hitch type ......................8% 11%Whatothersports/activitesdoyouparticipatein?Hunting ....................... 24% 24%Fishing ......................... 32% 38%Camping ..................... 38% 52%Boating ....................... 25% 29%Truck off roading ......... 14% 11%Mountain biking ........... 37% 51%Street Motorcycle riding 29% 36%Snowboarding ................8% 13%Snow skiiing ................ 13% 17%Running....................... 31% 21%Road bicycle riding ...... 24% 25%Weight lifting ................ 41% 31%Howmanynon-workhoursdoyouspendontheinternetperweek?1-5 .............................. 46% 37%6-10 ............................ 14% 36%11-20 .......................... 18% 18%20+ ................................5% 8%None ........................... 17% 1%Doyouownasmartphone?Yes .............................. 63% 83%No ............................... 37% 17%Ifyes,whatbranddoyouown?Android ....................... 14% 39%Blackberry ......................5% 1%iPhone ......................... 64% 57%Windows .......................7% 1%Other ........................... 11% 6%Ifno,doyouplanonpurchasingasmartphone?Yes .............................. 21% 21%No ............................... 81% 81%Doyouownatablet/E-readerdevice?Yes .............................. 47% 59%No ............................... 53% 41%Ifyes,whattypedoyouown?Android based............. 11% 22%iPad ............................. 57% 64%Kindle .......................... 27% 14%Nook ..............................3% 2%Other ..............................3% 7%Ifno,doyouplanonpurchasingatablet/E-reader? .............................. Yes 11% ............................ 13%No ............................... 89% 87%Wheredoyougetyourracecoverage?Magazine .................... 75% 69%Internet ........................ 51% 87%TV ............................... 81% 75%DoyousubscribetotheelectronicversionofMXA?Yes .................................3% 27%No ............................... 97% 73%32.DoyousubscribetoMXA’ssocialmediasites?Ifyes,whichsitesdoyouuse?Facebook .................... 11% 32%Instagram .......................8% 11%Twitter ............................5% 7%YouTube ...................... 16% 15%None ........................... 67% 59%

8

GENERAL ADVERTISING RATES

Black & White 1X 3X 6X 12X 1 Page ........................... $5825 ...........$5700 ........... $5275 ...........$51752/3 ................................... 4675 .............4560 ..............4210 .............41501/2 ................................... 3670 .............3590 ..............3320 .............32501/3 ................................... 2620 .............2560 ..............2370 .............23301/4 ................................... 2050 .............1990 ..............1848 .............18001/6 ................................... 1450 .............1425 ..............1325 .............1290Black & One Color1 Page ........................... $7000 ...........$6710 ............$6350 ...........$60502/3 ................................... 5760 .............5510 ..............5225 .............49651/2 ................................... 4910 .............4710 ..............4460 .............42301/3 ................................... 3850 .............3700 ..............3490 .............3320Four-Color1 Page ........................... $9790 ...........$9300 ............$8810 ...........$82902/3 ................................... 8030 .............7630 ..............7220 .............68201/2 ................................... 7440 .............7070 ..............6690 .............62901/3 ................................... 6270 .............5950 ..............5640 .............5330

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Motocross Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X B&W Color B&W Color B&W Color B&W Color 1/6 page $805 955 $745 895 $690 840 $595 7453-inch $550 675 $510 635 $470 605 $410 5352-inch $405 505 $375 475 $345 445 $300 4001-inch $280 380 $260 360 $240 340 $210 310Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONSCV2 - Add 10% to General 1 Page Four-Color rateCV3 - Add 5% to General 1 Page Four-Color rateCV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATESCOVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2016 .....................10/15/15 ................10/22/15 ............. 12/10/15February 2016 ...................11/17/15 ................11/24/15 ............... 1/14/16March 2016 .......................12/15/15 ................12/22/15 ............... 2/11/16April 2016 ............................1/14/16 ..................1/21/16 ............... 3/10/16May 2016 ............................2/17/16 ..................2/24/16 ............... 4/14/16June 2016 ............................3/15/16 ..................3/22/16 ............... 5/12/16July 2016 .............................4/12/16 ..................4/19/16 ................. 6/9/16August 2016 ........................5/10/16 ..................5/17/16 ................. 7/7/16September 2016 ..................6/14/16 ..................6/21/16 ............... 8/11/16October 2016 ......................7/12/16 ..................7/19/16 ................. 9/8/16November 2016 .....................8/9/16 ..................8/16/16 ............... 10/6/16December 2016 ...................9/14/16 ..................9/21/16 ............. 11/10/16January 2017 .....................10/13/16 ................10/20/16 ............... 12/8/16*Above dates are subject to change Hi-Torque ad material deadlines are for press-ready digital � les only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

MAIL-ORDER ADVERTISING RATES

Black & White 1X 3X 6X 12X1 Page ....................$4090 .........$3870 .......... $3670 ...........$34602/3 ............................3070 ...........2900 ............ 2750 .............25901/2 ............................2540 ...........2400 ............ 2270 .............21501/3 ............................1710 ...........1630 ............ 1530 .............14501/4 ............................1390 ...........1320 ............ 1260 .............11801/6 ............................1020 .............970 .............. 910 ...............860Black & One Color1 Page ....................$5230 .........$4930 .......... $4720 ...........$43302/3 ............................4460 ...........4200 ............ 4010 .............36801/2 ............................3760 ...........3550 ............ 3400 .............31101/3 ............................2930 ...........2780 ............ 2660 .............2430Four-Color1 Page ....................$7480 .........$7110 .......... $6740 ...........$61702/3 ............................6650 ...........6330 ............ 6000 .............55001/2 ............................5990 ...........5690 ............ 5390 .............49301/3 ............................5170 ...........4910 ............ 4660 .............4260 MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-or-der ads must contain information for ordering directly from the advertiser.

DISCOUNTS

FREQUENCY DISCOUNT: Rates are determined by number of issues contractedfor and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.14 pages - 2% 18 pages - 4%24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10%4 or more Magazine Buy: 15%AGENCY DISCOUNT: 15%**Prepay Discount: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the con-tracted rate, and the pre-payment discount will be forfeited. NEW ADVERTISERS ARE REQUIREDTO PAY THE FIRST THREE MONTHS INADVANCE TO ESTABLISH CREDIT.

Dirt Bike magazine is immersed in a full-blown hard-core world of its own. It bristles with a passion for off-road and is the #1 magazine that targets the adventurer, the traveler and the racer. Our readers live to ride and are obsessed with keeping their machines current, in tune and viable. This is one of the main reasons for the sport’s regrowth; the aftermarket is thriving.

This fi ts in perfectly with the mission statement of Dirt Bike. We’re riders, racers and tech-heads. We live the sport, we go to the races, and we play-ride with the stars.

This translates into editorial that not only showcases the machines, but also how both the pros and our staff offer insight and tips they can’t get anywhere else, which gives the readers an edge over their friends and competitors.

Dirt Bike is testing more products, knowing that our readers are devoting generous amounts of their spendable income on their machines, plus the parts, accessories and gear that are critical to the whole off-road experience. Because the magazine covers the sport from

woods racing to motocross, desert to closed-course off-road and, of course, the burgeoning dual-sport world, our readers aren’t forced into a track-only publication.

Dirt Bike bristles with heritage and depth with all things dirt bike. For over 40 years, Dirt Bike magazine has offered high-end race tests, long-term evaluations and large sections of hop-up and technical features that our readers crave. The magazine is led by Tom Webb, long known for his passion for off-road; Ron Lawson, a great editor, rider and tough as manzanita; and Mark Tilley, one of the few editors who could actually qualify for a motocross national team.

Mated to Dirt Bike magazine’s print product, we have a vibrant and popular website dirtbikemagazine.com that is full of original content, a mobile app (for iPhone, iPad and Android), plus dedicated editorial for our Social Media outlets on Facebook

and Instagram. Products, tests, reviews and passionate content reach millions of dirt bike enthusiast every month! Dirt Bike has proven that it is sought after by the actual riders who participate and the motorcycle companies and aftermarket that support it. If you have a product or service for moto, off-road, enduro, desert, dual-sport or hare scrambles, Dirt Bike remains your #1 and most cost-effective choice.

“We have supported DIRT BIKE magazine over the last few years because they have supported us. This support has meant that not only are we benefitting from the exposure our advertisements bring us, but also we’re provided with countless opportunities for additional exposure by having our products used in tech reviews, test bikes and custom builds. Their magazine helps us reach a segment that others don’t and it’s a go-to source for promoting our off-road products.”Kevin Stevens,

ODI Grips - Brand Manager of Powersports

10

ATAGLANCE

TOTALMONTHLYREACH 232,312 PRINTRUN 78,081 PAIDSUBSCRIPTIONS 21,253 PAIDNEWSSSTANDSALES 35,825 TOTALPAIDSALES 57,078 PROMOTIONALDISTRIBUTION 1,000 TOTALDISTRIBUTION 58,078 READERSPERCOPY 4 AVERAGEAGE 42 MALE 99% ANNUALINCOME 84,200 PLANTOBUY 48% ANEWBIKEIN2016

“FMF Racing relies heavily on the feedback of Dirt Bike Magazine’s testing efforts to help ensure we are providing the best American Made Horsepower to the riding public. It’s a great place for FMF to advertise both Motocross and Off-Road content as well.”

Donny Emler Jr., Marketing Director - FMF Racing

12

Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web

BIKEPROFILEHowoftendoyoubuyDirtBikemagazine?1-4 issues ......................4% 9%5-8 issues ......................4% 10%9-12 issues ................. 12% 6%Subscribe .................... 80% 75%HowlonghaveyoubeenreadingDirtBikeMagazine?Less than 1 yr ................5% 5%1-2- years ......................9% 9%2-3 years ........................4% 11%3-4 years ........................5% 5%4+ years ...................... 77% 70%HowmanypeoplebesidesyourselflookthroughyourcopyofDirtBike?1.................................. 27% 16%2.................................. 20% 29%3.................................. 18% 15%4.....................................5% 9%5+ ..................................9% 4%None ........................... 21% 27%Doyouownadirt/motocrossbike?Yes .............................. 98% 99%No ..................................2% 1%owmanybikesdoyouown?1.................................. 25% 24%2.................................. 30% 36%3.................................. 18% 22%4+ ............................... 27% 18%Whatbrandisyournewestbike?ApriliaBMW ..............................4% 1%Beta ...............................2% 1%ChristiniCobraGas Gas .........................5% 1%Honda ......................... 27% 18%Husqvarna .....................4% 5%Kawasaki..................... 11% 10%KTM ............................ 27% 30%Suzuki ............................4% 5%Yamaha ....................... 16% 26%Other ..............................4% 3%Whatsizeisit?80-85cc .........................4% 4%90-120cc .......................2% 3%125cc .............................9% 5%200-220cc .....................7% 8%250cc .......................... 25% 33%300-380cc .................. 12% 20%400-490cc .................. 28% 21%500-520cc .....................4% 3%600cc+ ....................... 11% 5%Whatyearisit?2015 ..............................9% 8%2014 ........................... 16% 13%2013 ..............................9% 6%2012 ..............................9% 10%2011 ..............................7% 3%2010 ..............................5% 2%2009 ..............................4% 10%2008 ..............................5% 10%2007 or earlier ............. 37% 39%Whattypeofengine?2-stroke....................... 39% 47%4-stroke....................... 61% 53%Whattypeisit?Adventure .......................4% 2%Dual Sport ......................7% 8%Enduro ........................ 18% 15%Motocross ................... 39% 35%Off-road racing ............ 26% 20%Off-road trail ................ 19% 18%Other ..............................2% 2%WhichofthesefactorsinfluencedyoumostwhenyoubroughtyourDirtBikeDealership recommend ..5% 6%Factory cont program.....0% 1%Factory race results ........9% 3%Friend’s recommend ... 16% 21%Local Dealer support ... 11% 9%

Mag test results ........... 30% 40%Parent’s recommend ......5% 1%Previous brand exp. .... 58% 54%Price ............................ 29% 29%Showroom avail .............7% 9%DoyouownanATV?Yes .............................. 29% 35%No ............................... 71% 65%DoyouplantobuyanATV?Yes .............................. 14% 13%No .............................. 86% 87%Doyouplantobuyanewbikeinthenext12months?Yes .............................. 48% 46%No ............................... 52% 53%Whatbranddoyouplantobuy?BMW ..............................1% 0%Beta ...............................4% 4%Christini ..........................0% 2%Gas Gas .........................4% 0%Honda ............................7% 12%Husqvarna .................. 11% 12%Kawasaki..................... 15% 6%KTM ............................ 44% 45%LEM ...............................1% 2%Sherco ...........................0% 2%Suzuki ............................0% 2%Yamaha ....................... 19% 33%Other ..............................4% 2%Whatsizewillitbe?50-75cc80-85cc .........................0% 2%90-120cc .......................4% 2%125cc .............................4% 4%200-220cc .....................0% 4%250cc .......................... 26% 31%300-380cc .................. 29% 27%400-490cc .................. 30% 18%500-520cc .....................0% 2%600cc+ ..........................7% 10%Whatyearwillitbe?Brand new .................. 52% 43%Used ........................... 15% 37%Not sure ...................... 33% 20%Whattypeofengine?2-stroke....................... 41% 47%4-stroke....................... 59% 53%Whattypewillitbe?Adventure .................... 11% 2%Dual sport ......................7% 10%Enduro ........................ 15% 8%Motocross ................... 44% 28%Off-road racing ............ 30% 28%Off-road trail ................ 11% 18%Other ..............................0% 6%Doyouinfluenceyourfriendsonwhatbiketheyshouldbuy?Yes .............................. 72% 80%No ............................... 28% 20%

PARTSANDACCESSORIES

Whatisyourmainsourceofinformationforpurchasingpartsandaccessories?dirtbikemagazine.com . 37% 55%Mail order from DB ...... 12% 8%Ads in DB .................... 60% 50%Editorial in DB .............. 33% 31%Friends ........................ 26% 40%Catalogs ...................... 44% 40%Other mags ................. 15% 45%At competitions ..............9% 21%Bike shop .................... 35% 36%Other ........................... 21% 27%Wheredoyoupurchasethemajorityofyourreplacementparts,hop-uppartsandaccessories?Catalogs ...................... 17% 6%Internet ........................ 45% 78%Local dealer................. 47% 33%Mail order .......................7% 13%Local accessories store 14% 18%

HaveyoueverpurchasedroductsfromadsinDirtBike?Yes .............................. 75% 82%No ............................... 25% 18%Doesyourmotorcycledealersgenerallystocktheproductsyouwanttobuy?Yes .............................. 58% 54%No ............................... 42% 46%Howmuchdoyouspendonreplacementparts,hop-uppartsandaccessoriesforyourbikeeachmonth?$500+ ............................9% 3%$400-$499 .....................0% 3%$300-$399 .....................7% 8%$200-$299 .................. 16% 6%$100-$199 .................. 30% 39%Less than $100 ........... 38% 42%Exhaustpipepurchasedforyour2-strokebike?DG .................................2% 4%FMF............................. 49% 63%Pro Circuit ................... 19% 19%Stock/OEM ................. 24% 17%Other ..............................6% 9%Exhaustpipepurchasedforyour4-strokebike?Akrapovic .......................5% 2%Dubach ..........................1% 7%FMF............................. 29% 46%HMF ...............................0% 2%Jardine ...........................0% 2%Leo Vince .......................2% 2%Pro Circuit ......................8% 7%Rocket ...........................1% 2%Two Brothers ..................5% 0%Yoshimura ......................5% 2%Stock/OEM ................. 27% 33%Other ........................... 19% 9%Silencerpurchased?Arrow .............................2% 0%Big Gun ..........................1% 2%DG .................................2% 3%Dubach ..........................1% 3%FMF............................. 43% 58%Leo Vince .......................4% 3%Pro Circuit ................... 11% 13%Two Brothers ..................2% 0%Stock/OEM ................. 19% 24%Other ........................... 17% 8%Handlebarpurchased?Applied RacingAzonic ............................2% 0%Fasst/Flexx .....................7% 13%Fly ..................................2% 3%Moose ............................2% 2%ODI.................................0% 3%O’Neal ............................4% 1%Pro Taper .................... 25% 46%Renthal ........................ 33% 30%Tusk ...............................0% 1%Stock/OEM ................. 24% 16%Other ..............................5% 4%Sprocketpurchased?Dirt Tricks .......................0% 6%Ironman ..........................0% 5%JT ...................................4% 8%Moose ............................1% 3%Primary Drive ............... 11% 12%Pro Taper .......................4% 7%Renthal ........................ 35% 37%Sprocket Specialists .......4% 0%Sunstar ...................... 11% 8%Supersprox ................. 16% 16%Tag .................................2% 0%Vortex .............................4% 1%Stock/OEM ................. 18% 22%Other ..............................2% 7%Chainpurchased?D.I.D. ........................... 18% 38%EK ..................................0% 1%KMC...............................2% 2%Moose ............................0% 4%Primary Drive ..................9% 12%Regina ............................0% 8%Renthal ........................ 30% 25%

RK ............................... 11% 12%Tsubaki ...........................5% 0%Stock/OEM ................. 18% 14%Sunstar .........................5% 3%Other ..............................4% 8%Leverspurchased?Applied Racing ...............2% 0%ARC ...............................8% 4%ASV ............................. 12% 12%Magura........................ 10% 3%Motion Pro .....................6% 9%MSR ............................ 10% 7%Pro Circuit ......................2% 4%Pro Taper .......................1% 6%Renthal ...........................4% 4%Sunline ...........................2% 3%Torc1 ..............................0% 1%Work Connection ...........4% 4%Stock/OEM ................. 31% 48%Other ........................... 10% 15%Tripleclamppurchased?Applied Racing ...............9% 2%BRP ...............................0% 6%Neken ............................0% 2%Pro Circuit ......................5% 6%Ride Engineering ............2% 8%RG3 ...............................2% 4%XTRIG ............................2% 2%Stock/OEM ................. 65% 68%Other ........................... 14% 11%Gripspurchased?A’ME ..............................2% 1%Boyesen .........................2% 0%Emig ...............................0% 3%ODI.................................5% 10%O’Neal ............................4% 1%Oury ...............................7% 3%Pro Grip..........................9% 14%Pro Taper .................... 25% 26%Renthal ........................ 14% 29%Scott ........................... 23% 18%Smith .............................2% 4%Tag .................................0% 4%Torc1 ..............................2% 4%Stock/OEM ....................4% 15%Other ..............................5% 10%Airfilterpurchased?DT1 ................................4% 6%K&N ............................ 12% 12%Maxima ..........................4% 0%No Toil ............................5% 16%PCPro Taper .......................0% 3%Twin-Air ....................... 54% 63%Uni-Filter ...................... 12% 21%Stock/OEM ................. 12% 15%Other ..............................4% 7%Whatbrandofreplacementfronttiredoyouusemostoften?Bridgestone................. 18% 10%Dunlop ........................ 44% 43%Duro ...............................0% 1%Full Bore .........................0% 1%IRC .................................2% 4%Kenda ............................4% 7%Maxxis ......................... 11% 16%Michelin ....................... 14% 21%Pirelli ...............................7% 10%Sedona ..........................0% 5%Other ..............................4% 5%Whatbrandofreplacementreartiredoyoubuymostoften?Bridgestone................. 16% 7%Dunlop ........................ 44% 44%Full Bore .........................0% 1%IRC .................................2% 4%Kenda ............................5% 5%Maxxis ......................... 11% 16%Michelin ....................... 10% 22%Pirelli ...............................7% 12%Sedona ..........................4% 4%STI .................................2% 1%Other ..............................5% 7%

Howmanytiresdoyoupurchaseayear?20+ ................................2% 0%15-20 .............................2% 1%10-14 .............................5% 4%5-9 .............................. 14% 14%Less than 5 ................ 77% 81%Brakepadspurchased?Braking ...........................5% 4%DP/Dunlop .....................5% 3%EBC ............................ 39% 44%Ferodo ...........................4% 0%Galfer .............................4% 11%Magnum.........................2% 0%Moose ............................0% 6%Moto Master...................1% 1%Pro Taper .......................4% 6%Renthal ...........................2% 4%Tusk ...............................5% 10%Vesrah ............................0% 3%Stock/OEM ................. 33% 29%Other ..............................2% 3%Whatbrandof2-strokeoildoyouuse?Amsoil ............................9% 14%Bel-Ray ....................... 18% 7%Castrol ...........................4% 5%HP-2 ..............................2% 3%Kal-Gard ........................0% 2%Klotz ...............................4% 3%Lucas .............................4% 3%Maxima ....................... 22% 26%Motorex ..........................9% 19%Motul ..............................5% 9%Redline ...........................2% 2%Silkolene .........................2% 2%Spectro ..........................4% 10%Torco ..............................1% 5%Yamalube .......................9% 10%Other ..............................7% 9%Whatbrandof4-strokeoildoyouuse?Amsoil ......................... 11% 14%Bel-Ray ..........................2% 5%Castrol ...........................9% 5%Hondaline .................... 15% 13%Kawasaki........................0% 3%Klotz ...............................0% 2%Lucas .............................7% 14%Maxima ..........................5% 9%Mobil 1 ...........................4% 3%Motorex ....................... 13% 17%Motul ..............................9% 8%PJ1 ................................1% 2%Redline ...........................0% 2%Repsol ............................4% 0%Silkolene .........................0% 3%Spectro ..........................0% 8%Torco ..............................2% 2%Yamalube .......................9% 14%Other ........................... 11% 8%Whatbrandofgearboxoildoyouuse?Amsoil ......................... 12% 11%Bel-Ray ....................... 11% 10%Castrol ........................ 12% 1%Hondaline .................... 11% 14%Lucas .............................5% 4%Maxima ....................... 12% 21%Motorex ....................... 14% 18%Motul ..............................4% 6%Pennzoil .........................0% 1%Redline ...........................2% 1%Repsol ............................4% 0%Silkolene .........................0% 2%Spectro ..........................4% 4%Yamalube .................... 11% 11%Torco ..............................0% 1%Other ........................... 12% 14%Whatbrandofchainlubedoyouuse?Bel-Ray ....................... 25% 23%Hondaline .......................7% 1%Maxima ....................... 28% 23%Moose ............................0% 3%Motorex ..........................4% 9%Motul ..............................0% 8%No-Toil ............................2% 0%

Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web

PJ1 ................................9% 12%Renthal ...........................2% 8%Silkolene .........................4% 4%Spectro ..........................4% 4%Torco ..............................2% 1%Yamalube .......................0% 5%Other ........................... 22% 20%Whatbrandofnumbersandorcustomgraphicshaveyoupurchased?Attack ............................4% 7%De-Cal Works .............. 26% 17%Dirt Design .....................2% 1%Dirt Digits .......................2% 4%Factory Effex ..................9% 13%Flu Designs ....................1% 6%FMF................................4% 6%MotoPro Graphics ..........2% 1%N-Style ...........................5% 15%One Industries ................7% 1%Primal .............................0% 3%Pro-Circuit ......................1% 4%Pro’s Choice ...................4% 0%Red Label .......................2% 0%Throttle Jockey ...............2% 1%Stock/OEM ....................5% 13%Other ........................... 19% 16%None ........................... 30% 33%Reedspurchased?Boyesen ...................... 35% 42%Moto Tassinari ............. 19% 23%Stock/OEM ................. 38% 28%Other ..............................8% 9%Pistonpurchased?JE...................................2% 7%Namura ..........................2% 2%Pro-X ..............................1% 2%Vertex .......................... 20% 17%Wiseco ........................ 29% 33%Wossner .........................2% 0%Stock/OEM ................. 38% 35%Other ..............................7% 5%Whattypeofhandguardsdoyouuse?Full-wrap endruo ......... 76% 75%MX shields ................... 24% 25%Haveyouhadyoursuspensionmodifiedinanyway?Yes .............................. 53% 71%No ............................... 47% 29%Doyouinfluenceyourfriendsonwhathop-uppartstheyshouldbuy?Yes .............................. 62% 74%No ............................... 38% 26%Whatoff-roadproductshaveyoupurchased?GPS ...............................9% 21%Spark arrestor ............. 40% 41%Handguards ................ 70% 74%Frame protectors ........ 35% 35%Auto clutch .................. 18% 17%Bigger tank .................. 30% 30%Steering dampers ........ 25% 32%Drink systems ............. 54% 42%Lighting systems ......... 14% 17%Pipe protectors............ 28% 27%Radiator hose kit ......... 27% 23%Radiator guards .......... 23% 49%Flywheel weights ......... 21% 18%Infl ation products......... 23% 21%Tool carriers/fanny packs 53% 49%Skid plate .................... 60% 76% RIDINGGEAR

Wheredoyoupurchasethemajorityofyourridinggear?Mail order .................... 18% 13%Local dealer................. 33% 21%Internet ........................ 45% 57%Local accessories store 23% 9%HaveyoueverpurchasedridinggearfromadsinDirtBike?Yes .............................. 53% 50%No ............................... 47% 50%

Doesyourmotorcycledealerstocktheridinggearyouwanttobuy?Yes .............................. 48% 39%No ............................... 52% 61%Howmuchdoyouspendonridinggearandapparelduringtheyear?$1500+ ..........................3% 1%$1000-$1499 .................5% 4%$800-$999 .....................2% 5%$600-$799 .................. 10% 11%$400-$699 .................. 21% 17%$250-$399 .....................9% 22%$100-$249 .................. 40% 28%Less then $100 ........... 10% 12%Whatbrandofhelmetdoyouown?6D ..................................2% 3%Answer ...........................2% 3%Arai.................................5% 8%Arioh ..............................1% 7%Bell .............................. 18% 13%EVS ................................2% 1%Fly ............................... 19% 13%Fox .............................. 19% 24%HJC............................. 19% 20%Kali .................................1% 1%Klim ................................1% 2%LS2 ................................1% 1%MSR ...............................1% 4%One Industries ................2% 5%O’Neal ............................5% 7%Shoei ........................... 18% 11%Suomy ...........................5% 0%Thor ............................ 12% 1%Troy Lee .........................4% 11%Other ..............................8% 5%Whatbrandofgogglesdoyouown?100% .......................... 12% 9%Answer ...........................2% 1%ARC ...............................0% 1%Arnette ...........................2% 0%Dragon ...........................9% 1%EKS Brand .....................2% 5%Fox .................................4% 16%Oakley ......................... 23% 34%Pro Grip..........................2% 8%Scott ........................... 47% 42%Smith .......................... 21% 22%Spy ............................. 14% 11%Thor ...............................5% 7%Von Zipper ......................0% 1%Other ..............................4% 11%Whatbrandofglovesdoyouown?100% .............................7% 1%Acerbis ...........................0% 3%Alpinestars .....................7% 8%Answer ........................ 16% 4%ARC ...............................1% 4%AXO ...............................3% 2%Deft Family .....................2% 0%EVS ................................0% 5%Fly ............................... 14% 13%Fox .............................. 32% 47%JT Racing .......................7% 3%Mechanix Waer ........... 11% 3%Moose ............................7% 4%MSR ............................ 16% 9%No Fear ..........................5% 1%Ocelot ............................2% 1%One Industries ................5% 5%O’Neal ......................... 12% 12%Risk ................................0% 1%Scott ..............................4% 1%Shift ................................4% 4%Thor ............................ 11% 21%Troy Lee ...................... 11% 8%Other ........................... 16% 20%Whatbrandofbootsdoyouown?Alpinestars .................. 26% 45%Answer ..........................2% 0%AXO ...............................5% 0%Diadora ..........................2% 0%

Fly ..................................4% 4%Forma ............................2% 0%Fox .................................9% 16%Gaerne ........................ 23% 20%Hi-Point ..........................2% 1%Moose ............................0% 3%MSR ...............................5% 0%O’Neal ............................5% 4%Sidi .............................. 14% 16%TCX ................................2% 3%Thor ............................ 16% 7%UFO ...............................0% 1%Other ........................... 16% 4%Whatbrandofridingpantsdoyouown?Acerbis ...........................0% 3%Alpinestars .....................0% 3%Answer ........................ 14% 8%AXO ...............................7% 4%Fly ............................... 14% 15%Fox .............................. 28% 38%JT Racing .......................4% 1%Klim ................................9% 18%Moose ......................... 12% 4%MSR ............................ 18% 8%Ocelot ............................0% 1%One Industries ................2% 8%O’Neal ............................9% 12%Scott ..............................4% 1%Seven .............................2% 0%Shift ................................2% 11%Thor ............................ 11% 16%Troy Lee .........................7% 13%Other ........................... 16% 11%Whatbrandofchestprotectordoyouwear?Acerbis ...........................5% 3%Alpinestars .....................4% 1%Answer ...........................7% 1%AXO ...............................4% 0%EVS ................................0% 8%Fly ..................................4% 4%Fox .............................. 21% 30%HRP ...............................5% 5%Leatt ...............................5% 8%MSR ...............................5% 3%O’Neal ............................2% 0%Shift ................................2% 1%Thor ...............................5% 13%Troy Lee .........................4% 7%Other ..............................9% 8%None ........................... 30% 16%Whatbrandofjerseydoyouown?Acerbis ...........................2% 1%Alpinestars .....................5% 5%Answer ........................ 14% 12%AXO ...............................5% 4%Fly ............................... 16% 16%Fox .............................. 28% 49%JT Racing .......................4% 1%Klim ............................. 11% 15%Moose ......................... 14% 8%MSR ............................ 18% 13%Ocelot ............................0% 1%One ...............................4% 7%O’Neal ......................... 16% 17%Scott ..............................5% 1%Seven .............................2% 0%Shift ................................5% 12%Thor ............................ 16% 17%Troy Lee .........................9% 15%Other ........................... 16% 7%Whatbrandofneckprotectiondoyouwear?Alpinestars .....................1% 4%Atlas ...............................2% 8%EVS ................................9% 8%Fly ..................................2% 0%Leatt ...............................9% 16%Other .............................5% 4%None ........................... 73% 65%Whatbrandofactioncameradoyouown?Drift ................................2% 1%GoPro ......................... 26% 41%JVC ................................0% 3%

Sony...............................2% 1%None ........................... 44% 42%None but plan to ......... 26% 13%

PROFILE

SexMale ........................... 98% 96%Female ...........................2% 4%Age12-17 .............................9% 4%18-24 .............................5% 3%25-34 .............................7% 15%35-44 .......................... 16% 18%45-54 .......................... 26% 34%55+ ............................. 37% 26%Areyoumarried?Yes ............................. 50% 73%No ............................... 50% 27%Whatisyourtotalyearlyhouseholdincome?$150k+ ....................... 11% 21%$120k-$150k .................7% 8%$90k-$120k ................ 18% 22%$70k-$90k .................. 20% 16%$50k-$70k .................. 13% 16%$30k-$50k .................. 14% 10%Under $30k ................. 17% 7%Ifyouareover18,whatisyourlevelofeducation?High school grad ......... 37% 29%Attending college ........ 11% 7%College grad ................ 39% 49%Other ........................... 13% 15%Doyoucompeteinsanctionedmotorcycleraces?Yes .............................. 51% 47%No ............................... 49% 53%Ifyes,whatclass?80cc ...............................2% 3%125cc .............................7% 3%250cc .......................... 15% 16%Open ........................... 15% 24%+25 ................................2% 3%+30 ................................4% 10%+40 ............................. 17% 25%+50 ............................. 34% 34%Pro .................................2% 2%Whattypeofracingdoyoucompetein?Arenacross .....................2% 5%Desert ......................... 16% 14%Cross Country ............. 12% 18%Enduro ........................ 19% 36%GNCC ............................3% 7%Hare scrambles ........... 21% 36%Hill Climbs ......................0% 4%Motocross ................... 19% 27%Supercross .....................1% 2%Other ..............................7% 23%Howoftendoyoucompeteperyear?50+ times .......................3% 5%30-40 .............................4% 5%20-30 .............................0% 10%10-20 .......................... 28% 31%Less than 10 .............. 65% 49%Doesanyoneelseinyourhouseholdrace?Yes .............................. 51% 62%No ............................... 49% 38%Howoftendoyouride?3 or more/week ........... 20% 16%2 times/week............... 19% 19%Once a week ............... 14% 28%2-3 time/month ........... 35% 19%Once a month or less .. 12% 18%Howmuchofthemaintenance/repair/hop-upsonyourmotorcycleisdonebyyou?100% .......................... 36% 40%75-100% ..................... 36% 35%50-75% ....................... 16% 20%25-50% ....................... 10% 3%Less than 25% ...............2% 2%

Whatbrandofpickupdoyouown?Chevrolet ..................... 15% 21%Nissan ............................5% 7%Dodge ......................... 16% 10%Ford ............................ 35% 35%GMC ..............................7% 5%Toyota ......................... 18% 18%Other ..............................4% 10%Doyouplantobuyanewtruckinthenext18months?Yes ............................. 20% 24%No ............................... 80% 74%Doyouownafull-sizeorcargovan,ifyeswhatbrand?Chevrolet ........................5% 4%Ford ...............................4% 9%Mercedes-Benz ..............2% 0%Ram ...............................0% 2%none ............................ 89% 86%Whatothervehiclesdoyouown?SUV............................. 23% N/ARV/camper .................. 22% N/ADual Sport ................... 18% N/AStreet Motorcycle ........ 25% N/AMotorcycle trailer ......... 46% N/ASnowmobile ...................0% N/APersonal watercraft ........9% N/AMountain bike ............. 47% N/ABMX bike .................... 14% N/ARoad bike .................... 16% N/AElectric bike ....................4% N/AHowdoyoutransportyourmotorcycle?Pick up truck ............... 70% 54%Trailer .......................... 51% 57%Hitch type carrier ......... 16% 15%Van .................................4% 4%Other ..............................7% 0%Whatothersports/activitesdoyouparticipatein?Hunting ....................... 23% 35%Fishing ......................... 44% 44%Camping ..................... 61% 63%Boating ....................... 24% 31%Truck offroading .......... 19% 21%Mountain biking ........... 47% 37%Street motorcycle riding 26% 35%Running....................... 21% 22%Road bicycle riding ...... 14% 19%Weight lifting ................ 25% 25%Snowboarding ................7% 13%Snow skiing ................. 11% 21%Wheredoyougetyourracecoverage?Magazines ................... 80% 62%TV ............................... 60% 63%Internet ........................ 47% 75%Tablet/phone app ...........9% 15%Whatbrandofsmartphonedoyouown?Android ....................... 51% 36%Blackberry ......................1% 0%iPhone ......................... 35% 48%Windows ........................2% 0%None ........................... 37% 13%Other ..............................7% 5%Ifno,doyouplanonpurchasingasmartphone?Yes ............................. 21% 27%No ............................... 79% 73%Whattypeoftablet/e-readerdevicedoyouown?Android-based ............ 11% 21%iPad ............................. 28% 39%Kindle .............................9% 6%Nook ..............................2% 5%None ........................... 42% 30%Other ..............................9% 6%Ifno,doyouplanonpurchasingatablet/e-reader?Yes .............................. 10% 10%No ............................... 90% 90%

14

GENERAL ADVERTISING RATES

Black & White 1X 3X 6X 12X 1 Page ...................... $5495 .............. $5345 ........... $5095 .............$48402/3 .............................. 4400 ................ 4275 ..............4075 ...............38751/2 .............................. 3475 ................ 3370 ..............3215 ...............30551/3 .............................. 2480 ................ 2405 ..............2290 ...............21851/4 .............................. 1930 ................ 1870 ..............1785 ...............16951/6 .............................. 1375 ................ 1345 ..............1270 ...............1195Black & One Color 1 Page ...................... $6165 .............. $5985 ............$5710 .............$54302/3 .............................. 4935 ................ 4790 ..............4570 ...............43451/2 .............................. 4010 ................ 3895 ..............3695 ...............35201/3 .............................. 3395 ................ 3285 ..............3140 ...............2995Four-Color 1 Page ...................... $8265 .............. $7845 ............$7435 .............$70252/3 .............................. 6775 ................ 6435 ..............6095 ...............57651/2 .............................. 5365 ................ 5095 ..............4830 ...............45701/3 .............................. 4545 ................ 4315 ..............4095 ...............3855

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Bike, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X B&W Color B&W Color B&W Color B&W Color 1/6 page $830 980 $770 920 $685 835 $615 7653-inch $510 635 $475 600 $435 560 $375 5002-inch $375 475 $350 450 $320 420 $280 3801-inch $260 360 $245 345 $225 325 $195 295Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONSCV2 - Add 10% to General 1 Page Four-Color rateCV3 - Add 5% to General 1 Page Four-Color rateCV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATESCOVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2016 .....................10/23/15 ................10/30/15 ............. 12/17/15February 2016 ...................11/24/15 ..................12/3/15 ............... 1/21/16March 2016 .......................12/22/15 ................12/31/15 ............... 2/18/16April 2016 ...........................1/25/16 ....................2/1/16 ............... 3/17/16May 2016 .............................2/24/16 ....................3/2/16 ............... 4/21/16June 2016 ............................3/23/16 ..................3/30/16 ............... 5/19/16July 2016 .............................4/22/16 ..................4/29/16 ............... 6/16/16August 2016 ........................5/20/16 ..................5/27/16 ............... 7/14/16September 2016 ..................6/23/16 ..................6/30/16 ............... 8/18/16October 2016 ......................7/21/16 ..................7/28/16 ............... 9/15/16November 2016 ...................8/18/16 ..................8/25/16 ............. 10/13/16December 2016 ...................9/22/16 ..................9/29/16 ............. 11/17/16January 2017 .....................10/21/16 ................10/28/16 ............. 12/15/16*Above dates are subject to change Hi-Torque ad material deadlines are for press-ready digital � les only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

MAIL-ORDER ADVERTISING RATES

Black & White 1X 3X 6X 12X 1 Page ................... $3625 ......... $3870 ........... $3295 ...........$31452/3 ........................... 2895 ........... 2765 ............. 2645 .............25151/2 ........................... 2245 ........... 2145 ............. 2055 .............19551/3 ........................... 1635 ........... 1560 ............. 1490 .............14201/4 ........................... 1235 ........... 1175 ............. 1125 .............10701/6 ............................. 910 ............. 865 ............... 830 ...............790Black & One Color1 Page ................... $4275 ......... $4085 ........... $3895 ...........$36952/3 ........................... 3550 ........... 3390 ............. 3240 .............30801/2 ........................... 2995 ........... 2860 ............. 2725 .............25951/3 ........................... 2350 ........... 2245 ............. 2145 .............2040Four-Color1 Page ................... $5875 ......... $5620 ........... $5330 ...........$49952/3 ........................... 5230 ........... 4995 ............. 4740 .............45101/2 ........................... 4525 ........... 4325 ............. 4095 .............38951/3 ........................... 3940 ........... 3765 ............. 3565 .............3395

MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-or-der ads must contain information for ordering directly from the advertiser.

DISCOUNTS

FREQUENCY DISCOUNT: Rates are determined by number of issues contractedfor and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.14 pages - 2% 18 pages - 4%24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10%4 or more Magazine Buy: 15%AGENCY DISCOUNT: 15%**Prepay Discount: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple maga-zine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertising that has not been pre-paid by this date will be billed at the con-tracted rate, and the pre-payment discount will be forfeited. NEW ADVERTISERS ARE REQUIREDTO PAY THE FIRST THREE MONTHS INADVANCE TO ESTABLISH CREDIT.

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Dirt Wheels is the #1 ATV off-road magazine in the world! Reaching the core enthusiast who doesn’t just participate in the sport but lives it. Dirt Wheels is the most well rounded media option to reach ATV Sport, Utility ATV and the fast-growing UTV Markets. You want to get your brand, your product, in front of hundreds of thousands of ATV and UTV consumers? Dirt Wheels is your only choice.

ATAGLANCE

MONTHLYREACH 320,236 PRINTRUN 120,069 PAIDSUBSCRIPTIONS 23,636PAIDNEWSSSTANDSALES 54923 TOTALPAIDSALES 78,559PROMOTIONALDISTRIBUTION 1,500 TOTALDISTRIBUTION 80,059 READERSPERCOPY 4SOCIALMEDIAFOLLOWERS 20,000+ AVERAGEAGE 37 MALE 97% ANNUALINCOME $72,000 PLANTOBUY 43% ANEWATVIN2016

“I HAVE WORKED WITH DIRT WHEELS IN MANY FORMS, FROM BUILDS, TESTING AND ADVERTISING. IF YOU WANT TO GET OR RECEIVE INFO, THEY ARE THE GO-TO FOR ALL THINGS ATV- & SXS-RELATED.”KORY ELLIS

MARKETING DIRECTOR, gbc motorsports

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VEHICLEOWNERSHIP

HowoftendoyoubuyDirtWheelsmagazine?I-4 issues a year .............2% 18%5-8- issues a year ..........3% 12%9-12 issues a year ..........5% 24%Subscription ................ 90% 46%HowlonghaveyoubeenreadingDirtWheels?Less than 1 yr ................6% 3%1-2 years ........................4% 12%2-3 years ........................6% 3%3-4 years ........................7% 12%4+ years ...................... 77% 70%HowmanypeoplebesidesyourselflookthroughyourcopyofDirtWheels?None ........................... 11% 1%1.................................. 23% 12%2.................................. 31% 33%3.................................. 19% 18%4.....................................7% 18%5.....................................2% 12%6+ ..................................7% 6%DoyouownandATV?Yes .............................. 98% 97%No ..................................2% 3%HowmanyATV’sdoyouown?1.................................. 34% 31%2.................................. 33% 25%3.................................. 18% 22%4+ ............................... 15% 22%WhatyearisyournewestATV?2015 ..............................6% 6%2014 ........................... 10% 3%2013 ..............................6% 13%2012 ........................... 11% 9%2011 ..............................6% 6%2010 ..............................4% 0%2009 ..............................7% 9%2008 ..............................9% 16%2007 or earlier ............. 41% 38%WhatbrandisyournewestATV? ...................................Arctic Cat .......................5% 6%Bombardier ....................1% 0%Can-Am .........................9% 6%Honda ......................... 24% 34%Kawasaki........................7% 3%Polaris ......................... 17% 13%Suzuki ............................9% 16%Yamaha ....................... 28% 21%Other ..............................1% 0%WhattypeisyournewestATV?Sport 2WD .................. 34% 47%Utility 2WD .....................3% 9%Sport 4x4 .................... 11% 0%Utility 4x4 .................... 48% 3%Entry level .......................1% 41%Youth ..............................4% 0%WhatenginetypeisyournewestATV?2-stroke..........................4% 0%4-stroke....................... 96% 100%WhatsizeisyournewestATV?50-70cc .........................1% 0%80-124cc .......................3% 0%125-199cc .....................1% 3%200-299cc .....................6% 3%300-399cc .....................8% 6%400-499cc .................. 30% 50%500-599cc .................. 12% 13%600-699cc .................. 14% 6%700+cc ....................... 25% 19%DoyouownaUTV?Yes ............................. 23% 33%No ............................... 77% 67%HowmanyUTV’sdoyouown?None ........................... 75% 67%1.................................. 21% 30%2.....................................3% 0%3.....................................0% 3%WhatyearisyournewestUTV?2015 ........................... 11% 15%2014 ........................... 31% 8%2013 ........................... 11% 8%2012 ..............................9% 8%2011 ........................... 18% 23%

2010 ..............................2% 8%2009 ..............................2% 8%2007 ..............................2% 7%2006 or earlier ............. 13% 15%WhatbrandisyournewestUTV?Artic Cat .........................2% 15%Can-Am/Bombardier ... 13% 0%Honda ............................6% 0%John Deere ....................2% 0%Kawasaki........................4% 8%Kudoba ..........................2% 0%Polaris ......................... 43% 46%Yamaha ....................... 19% 15%Other ..............................9% 15%WhichofthesefactorsinfluencedyoumostwhenyouboughtyourATV/UTV?DW test results ............ 50% 55%Factory cont. program....2% 0%Local dealer support ... 21% 18%Previous brand exp. .... 60% 64%Price ............................ 42% 46%Friend’s recommend ... 24% 30%Showroom availability .. 11% 9%Factory race team results 7% 6%Parent’s recommend ......5% 9%Dealer recommend.........8% 9%DoyouinfluenceyourfriendsonwhatATV/UTVtheyshouldbuy?Yes .............................. 77% 85%No ............................... 23% 15%DoyouplantobuyanATV/UTVinthenext12months?Yes .............................. 30% 42%No ............................... 70% 58%Whichbranddoyouplantobuy?Arctic Cat .......................6% 7%Can-Am/Bombardier ... 13% 7%E-Ton .............................1% 0%Honda ......................... 22% 20%John Deere ....................0% 2%Kawasaki........................8% 7%Kymco ...........................3% 0%Polaris ......................... 19% 40%Suzuki ............................3% 13%Yamaha ....................... 18% 13%Undecided .....................9% 7%Whattypewillyoubuy?Sport 2WD .................. 17% 21%Utility 2WD .....................6% 0%Sport 4x4 .................... 12% 21%Utility 4x4 .................... 30% 43%UTV ............................. 17% 7%Entry level .......................1% 0%Youth ..............................9% 7%Undecided .....................7% 7%Whattypeenginewillithave?2-stroke..........................5% 2%4-stroke....................... 84% 92%Undecided .................. 11% 6%Whatsizewillyoubuy?50-70cc .........................2% 0%71-99cc .........................6% 0%200-299cc .....................3% 7%300-399cc .....................5% 0%400-499cc .................. 21% 29%500-599cc .....................9% 7%600-700cc .....................3% 14%701cc-999cc .............. 34% 43%1000+ ............................8% 0%Undecided .................. 10% 14%HowdoyouuseyourATV(s)?Off-road fun riding ....... 98% 100%Farm vehicle ................ 20% 33%Hunt/fi sh/camp ........... 46% 55%Racing ......................... 19% 21%Whattypesofterraindoyourideon?Desert ......................... 14% 9%Farmland ..................... 51% 58%Mud/swamp ................ 49% 67%Sand dunes ................. 20% 21%Snow/ice ..................... 51% 67%Trails/forests ................ 92% 97%

Howmanyofyourfamilymembersalsoride?None ........................... 12% 13%1.................................. 19% 6%2.................................. 19% 46%3.................................. 15% 22%4+ ............................... 35% 44%Doyoucompeteinorganizedraces?Yes .............................. 11% 18%No ............................... 89% 82%Whattypeofracingdoyoucompetein?ATV pulls ........................5% 0%Desert/Baja ....................5% 2%Cross Country/ Hare scrambles ........ 71% 57%Flattrack ...................... 19% 29%Ice racing .......................5% 13%Motocross ................... 38% 43%Mud bogs ................... 24% 14%Sand drags ....................5% 1%Doyouownapickuptruck?Yes .............................. 87% 91%No ............................... 13% 9%Whatbrandofpickupdoyouown?Chevrolet ..................... 33% 40%Dodge ......................... 15% 13%GMC ..............................8% 13%Ford ............................ 30% 27%Nissan ............................4% 3%Toyota ............................8% 7%Other ..............................2% 0%Whatothervehiclesdoyouown?Car .............................. 54% 47%SUV............................. 35% 53%RV/Camper ................. 16% 37%Road Bike ................... 11% 10%Travel trailer ................. 16% 23%Motorcycle trailer ......... 24% 23%Off road motorcycle ..... 15% 13%UTV ............................. 16% 17%Street Motorcycle ........ 16% 20%Snowmobile ................ 12% 7%Personal watercraft ........6% 10%Mountain bike ............. 29% 37%R/C Car ....................... 16% 40%BMX bike .................... 11% 17%

PARTS&ACCESSORIES

Whatisyourmainsourceofinformationforpurchasingpartsandaccessories?Ads in DW ................... 83% 81%Catalogs ...................... 46% 44%Editorial in DW ............. 30% 53%Friends ........................ 29% 43%Other magazines ......... 18% 16%At competitions ..............4% 9%ATV Dealer .................. 39% 28%Internet ........................ 70% 81%Other .............................7% 13%Wheredoyoupurchasethemajorityofyourpartsandaccessories?Ads in DW ................... 27% 31%Internet ........................ 63% 91%Mail order catalog........ 29% 25%Local ATV dealer ......... 49% 59%ATV shop .................... 23% 28%DoesyourATVdealergenerallystockthepartsandaccessoriesyouwanttobuy?Yes .............................. 49% 44%No ............................... 51% 56%Onanaverage,howmuchdoyouspendonpartsandaccessoriesforyourATVeachmonth?$400+ ............................4% 3%$300-$399 .....................4% 6%$200-$299 .....................5% 6%$100-$199 .................. 23% 22%Less than $100 ........... 64% 63%

HaveyoueverpurchasedproductsfromadsinDirtWheels?Yes .............................. 90% 84%No ............................... 10% 16%Whatbrandofexhaustshaveyoupurchasedforyour4-stroke?Aaen ..............................1% 0%Akrapovic .......................1% 0%Barkers ..........................1% 4%Big Gun ..........................7% 4%CHM ..............................1% 0%Cobra .............................3% 8%CT ..................................1% 0%Curtis Sparks .................2% 4%DRI Fat Boy ....................1% 4%DG .................................5% 8%Dubach ..........................1% 0%FMF............................. 16% 36%HMF ............................ 10% 24%Hot Seat .........................1% 0%Leo Vince .......................0% 5%Looney Tuned ................1% 0%LRD ................................1% 0%LEXX ..............................2% 0%Muzzys ...........................2% 2%Paul Turner .....................0% 2%Pro Circuit ......................5% 4%Riva ................................1% 0%SuperTrapp ....................6% 12%Toomey ..........................1% 0%Two Brothers ..................4% 8%Trinity ..............................1% 0%Yoshimura ................... 10% 12%Slip-on ...........................4% 0%Stock .......................... 28% 36%Other ........................... 11% 12%Whatbrandofexhaustsilencershaveyoupurchased?Aaen ..............................1% 0%Barkers ..........................1% 6%Big Gun ..........................5% 6%CHM ..............................1% 0%Cobra .............................2% 11%CT ..................................1% 0%DG .................................4% 6%DMC ..............................1% 0%Dubach ..........................1% 0%Eddie Sanders................1% 0%FMF............................. 16% 33%HMF ...............................7% 22%Hot Seat .........................1% 0%LEXX ..............................1% 0%LRD ................................1% 0%Looney Tuned ................1% 0%Muzzys ...........................3% 0%Paul Turner .....................1% 5%Pro Circuit ......................7% 6%SuperTrapp ....................7% 17%Toomey ..........................2% 0%Two Brothers ..................5% 6%Trinity ..............................1% 0%Yoshimura ......................9% 11%Stock .......................... 26% 44%Other ........................... 10% 0%Whatbrandofhandlebarshaveyourpurchased?Answer/Pro Taper ....... 19% 32%Azonic ............................1% 0%Fasst ..............................7% 0%Fly ..................................5% 5%Moose ............................4% 11%O’Neal ............................1% 5%Renthal ........................ 19% 32%Tag .................................3% 21%Tusk ...............................4% 0%Stock .......................... 34% 53%Other ..............................5% 5%Whatbrandofsprocketshaveyoupurchased?AFAM .............................0% 4%Magnum.........................2% 5%Moose ............................3% 5%PMP ...............................1% 0%Primary Drive ............... 10% 14%Renthal ........................ 23% 32%SideWinder ....................6% 5%Sunstar ....................... 13% 14%

Supersprox ....................1% 5%Tag .................................1% 0%Vortex .............................3% 9%Stock .......................... 29% 32%Other ..............................9% 9%Whatbrandofchainshaveyoupurchased?D.I.D ............................ 21% 43%EK ..................................3% 19%KMC...............................2% 0%Moose ............................2% 0%Primary Drive ..................7% 10%Regina ............................3% 5%Renthal ........................ 18% 5%RK ..................................7% 10%SideWinder ....................4% 6%Sunline ...........................3% 5%Tsubaki ...........................2% 5%Stock .......................... 25% 29%Other ........................... 10% 14%Whatbrandofgripshaveyoupurchased?909 ................................2% 0%A’ME ..............................2% 0%Answer ...........................4% 0%EKS ................................1% 0%ODI.................................9% 14%O’Neal ............................8% 9%Oury ...............................6% 14%Pro-Grip ...................... 12% 23%Renthal ........................ 14% 14%Scott ........................... 21% 27%Smith .............................3% 0%Stock .......................... 21% 23%Other ........................... 14% 9%Whatbrandofairfiltershaveyourpurchased?DTI .................................1% 0%K&N ............................ 56% 71%Pro Filter .........................5% 3%Twin-Air ....................... 12% 7%NoToil .............................5% 7%Uni-Filter ...................... 30% 42%Stock .......................... 22% 26%Other ..............................8% 13%Whatbrandoffronttireshaveyoupurchased?AMS ...............................1% 7%Armstrong ......................1% 0%Carlisle ...........................8% 6%CST ................................2% 3%Duro ...............................3% 3%DWT/Douglas .................5% 0%EFX ................................1% 0%Greenball ........................2% 0%High Lifter .......................2% 3%ITP .............................. 35% 36%Kenda ......................... 13% 23%Maxxis ......................... 32% 26%Ohtsu .............................2% 3%Pit Bull ............................1% 0%Sand Tires Unltd. ...........3% 3%Sedona ..........................5% 0%SkatTrak ........................4% 0%STI .................................5% 23%Super Grip......................1% 0%Vee Rubber ....................1% 0%Stock .......................... 13% 23%Other ........................... 15% 13%Whatbrandofreartireshaveyoupurchased?AMS ...............................1% 3%Armstrong ......................1% 0%Carlisle ...........................8% 9%CST ................................3% 3%Duro Tire ........................4% 0%DWT/Douglas .................4% 6%EFX ................................1% 0%Excel ..............................1% 0%Greenball ........................3% 0%High Lifter .......................3% 3%ITP .............................. 36% 38%Kenda ......................... 14% 19%Maxxis ......................... 34% 34%Ohtsu .............................2% 3%Pit Bull ............................1% 0%Sand Tires Unltd. ...........3% 3%Sedona ..........................6% 0%Skat Trak ........................4% 3%

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STI .................................6% 22%Supergrip .......................1% 0%Vee Rubber ....................1% 0%Stock .......................... 11% 22%Other ........................... 15% 13%Howmanypairsoftiresdoyoubuyayear?1.................................. 41% 47%2.................................. 14% 7%3.....................................4% 6%4.....................................1% 3%5+ ..................................1% 3%None ........................... 39% 34%Whatbrandofwheelshaveyourpurchased?Allied ..............................1% 0%AMS ...............................1% 4%DWT/Douglas .............. 15% 13%Hiper ..............................5% 4%High Lifter .......................1% 0%ITP .............................. 29% 42%Motosport Alloy ..............2% 0%OMF ...............................2% 4%Raceline .........................1% 0%Super Grip......................1% 0%Vision Wheel...................1% 0%STI .............................. 11% 13%Stock .......................... 30% 54%Other ........................... 10% 21%Whatbrandofbrakepadshaveyourpurchased?Braking ...........................0% 4%DP/Dunlop .....................4% 4%EBC ............................ 42% 36%EPI .................................2% 4%Ferodo ...........................1% 0%Galfer .............................4% 4%Magnum.........................1% 4%Moose ............................4% 11%SBS ...............................1% 0%Streamline ......................2% 0%Tusk ...............................7% 14%Vesrah ............................2% 0%Stock .......................... 32% 57%Other ........................... 10% 3%Whatbrandofnerfbarshaveyoupurchased?AC ..................................8% 9%Answer ...........................2% 0%Blingstar .........................2% 4%DG .................................7% 13%IMS/Roll Design..............4% 0%Pro Aluminum ................2% 0%Pro Amor ........................8% 17%Tusk ...............................9% 4%Stock .............................9% 9%UM PerformanceNone ........................... 41% 48%Other ..............................9% 13%Whatbrandof4-strokeoildoyouuse?AMSOIL ...................... 14% 16%Bel-Ray ..........................4% 3%Castrol ...........................9% 6%Hondaline .................... 20% 22%Kawasaki........................5% 3%Lucas .............................3% 9%Maxima ..........................8% 6%Mobil 1 ...........................9% 16%Motorex ..........................1% 0%Motul ..............................2% 3%Pennzoil .........................3% 0%PJ1 ................................1% 0%Quaker State ..................1% 6%Repsol ............................0% 3%Silkolene .........................2% 0%Spectro ..........................2% 0%Valvoline ...................... 11% 9%Yamalube .................... 16% 2%Other ........................... 18% 22%None ..............................3% 3%Whatbrandof2-strokeoildoyouuse?AMSOIL ...................... 12% 14%Bel-Ray ..........................8% 5%Castrol ...........................3% 0%Hondaline .......................3% 0%Kawasaki........................1% 0%Maxima ..........................3% 5%

Motul ..............................2% 5%Motorex ..........................1% 0%Pennzoil .........................1% 0%PJ1 ................................1% 0%Spectro ..........................3% 4%Valvoline .........................3% 5%Yamalube .......................9% 6%Other ..............................8% 10%None ........................... 45% 62%Whatbrandofgearboxoildoyouuse?AMSOIL ...................... 13% 14%Bel-Ray ....................... 11% 4%Castrol ...........................6% 4%Hondaline .................... 15% 14%Lucas .............................5% 11%Maxima ..........................8% 7%Mobil 1 ...........................5% 7%Motorex ..........................1% 0%Motul ..............................2% 4%Pennzoil .........................2% 3%PJI ..................................3% 0%Silkolene .........................1% 0%Spectro ..........................1% 4%Yamalube .................... 15% 14%Other ........................... 20% 18%Haveyouhadyoususpensionmodified?Yes ............................. 23% 31%No ............................... 77% 69%Haveyoumodifiedyourengineinanyway?Yes .............................. 34% 25%No ............................... 66% 75%WhataftermarketproductshaveyoupurchasedforyourATV/UTV?Action camera ............. 16% 38%Auto clutch .....................3% 3%Brush guard ................ 28% 17%Bumper ....................... 41% 52%Cleaning product ......... 34% 38%Drink system ..................5% 3%Front/clutch lever......... 18% 7%Fuel injection module... 10% 0%GPS ...............................6% 24%Hand-/roost guard ...... 28% 31%Handlebar/ steering wheel .......... 21% 21%Kill switch ................... 13% 17%Lift Kit .............................6% 10%Lighting ....................... 19% 14%Lubrication .................. 28% 41%Rear axle ..................... 11% 10%Roll cage ........................3% 3%Seat ...............................9% 3%Seat cover ................... 20% 10%Shock/suspension ...... 17% 21%Skid plate .................... 36% 52%Steering damper ......... 12% 10%Tire repair/infl ation product .................... 38% 52%Winch .......................... 40% 66%

RIDINGGEAR

Whatisyourmainsourceofinfoforpurchasingridinggear?Ads in DW ................... 62% 74%At competitions ..............3% 10%Catalogs ...................... 34% 23%Friends ........................ 18% 32%Other mags ....................9% 3%Editorial in DW ............. 14% 26%ATV dealer ................... 28% 23%Internet ........................ 51% 81%Other ........................... 10% 3%Wheredoyoupurchaseyourridinggear?Ads in DW ................... 15% 31%Internet ........................ 46% 86%Local ATV dealer ......... 36% 45%ATV shop .................... 19% 21%Mail order catalog........ 27% 17%Other ..............................8% 3%Howmuchdoyouspendonridinggearandapparelduringtheyear?

$1500+ ..........................1% 3%$800-$999 .....................2% 3%$600-$799 .....................2% 0%$400-$599 .....................4% 7%$250-$399 .................. 14% 16%$249 or less ................ 77% 71%Whatbrandofhelmethaveyoupurchased?AGV ...............................1% 6%Answer ...........................6% 0%Arai.................................3% 7%ARC ...............................1% 0%AXO ...............................3% 0%Bell .............................. 24% 6%EVS ................................1% 0%Fly ............................... 11% 3%Fox .............................. 21% 19%HJC............................. 24% 52%Klim ................................2% 0%Moose ............................1% 0%MSR ...............................6% 3%Ocelot ............................1% 0%One Industries ................3% 0%O’Neal ............................9% 3%SixSixOne.......................1% 0%Shoei ........................... 10% 10%Suomy ...........................1% 0%Thor ............................ 10% 7%TLD ................................1% 0%Vemar .............................1% 0%ZIR .................................2% 3%ZOX ................................1% 7%Other .......................... 16% 23%Whatbrandofgoggleshaveyoupurchased?Answer ...........................5% 3%Dragon ...........................3% 3%EKS Brand .....................3% 0%Fly ..................................8% 3%Fox .............................. 22% 29%Oakley ......................... 19% 23%Pro Grip..........................3% 3%Scott ........................... 48% 36%Smith .......................... 18% 13%Spy ............................. 10% 3%Thor ............................ 11% 19%Utopia ............................0% 3%Other ........................... 11% 19%None ..............................8% 7%Whatbrandofgloveshaveyoupurchased?Acerbis ...........................2% 0%Answer ........................ 12% 0%ARC ...............................2% 0%AXO ...............................5% 0%Fly ..................................8% 10%Fox .............................. 37% 42%JT Racing .......................3% 0%Klim ................................2% 7%Mechanix Wear ........... 14% 19%Moose ............................6% 0%MSR ...............................7% 10%Ocelot ............................2% 0%One Industries ................3% 0%O’Neal ............................8% 7%Pro Grip..........................3% 0%SixSixOne.......................1% 0%Shift ................................5% 3%Thor ............................ 14% 16%TLD ................................1% 0%Other ........................... 19% 23%None ..............................9% 13%Whatbrandofbootshaveyoupurchased?Answer ...........................3% 0%ARC ...............................2% 0%AXO ...............................4% 0%Alpinestars .................. 11% 13%Fly ..................................7% 10%Fox .............................. 16% 7%Gaerne ...........................2% 0%Moose ............................3% 3%MSR ...............................4% 6%Ocelot ............................2% 0%O’Neal ......................... 10% 3%Sidi .................................1% 0%SixSixOne.......................1% 0%TCXThor ............................ 13% 3%

Other ........................... 15% 19%None ........................... 37% 48%Whatbrandofridingpantshaveyoupurchased?Answer ...........................5% 3%ARC ...............................2% 0%AXO ...............................3% 0%Fly ..................................9% 7%Fox .............................. 21% 7%JT Racing .......................2% 0%Klim ................................2% 6%Moose ............................3% 7%MSR ...............................4% 10%No Fear ..........................4% 6%Ocelot ............................3% 0%One Industries ................2% 0%O’Neal ............................7% 7%Pro Grip..........................1% 0%Shift ................................7% 6%Thor ............................ 12% 10%Xtreme ...........................2% 0%Other ........................... 10% 17%None ........................... 42% 53%Whatbrandofjerseyhaveyoupurchased?Acerbis ...........................1% 0%Answer ...........................9% 10%ARC ...............................2% 0%AXO ...............................2% 0%Fly ............................... 13% 10%Fox .............................. 33% 31%JT Racing .......................1% 0%Klim ................................2% 3%Moose ............................5% 7%MSR ...............................6% 14%NoFear ...........................5% 7%Ocelot ............................2% 0%One Industries ................5% 3%O’Neal ............................7% 7%Pro Grip..........................1% 0%Shift ................................8% 10%Thor ............................ 18% 17%TLD ................................1% 0%Xtreme ...........................1% 0%Other ........................... 10% 10%None ........................... 33% 31%Whatbrandofchestprotectorhaveyoupurchased?Acerbis ...........................2% 4%Answer ...........................3% 3%AXO ...............................2% 0%EVS ................................2% 4%Fly ..................................2% 0%Fox .............................. 13% 7%Leatt ...............................1% 0%MSR ...............................3% 4%Ocelot ............................1% 0%O’Neal ............................4% 0%SixSixOne.......................2% 0%Shift ................................2% 0%Thor ...............................6% 7%TLD ................................1% 0%Other ..............................1% 4%None ........................... 56% 75%Haveyoupurchasedotherprotectiveitems?Ankle brace ................. 10% 7%Elbow guard ................ 20% 4%Knee brace ................. 34% 4%Neck brace ................. 21% 7%Wrist brace .................. 15% 3%Whatbrandofactioncameradoyouown?Drift ................................1% 0%Epic ................................0% 6%GoPro ......................... 23% 40%Sony...............................2% 0%None ........................... 45% 30%None but plan to purchase one 29% ............................ 27%PROFILE

Whatisyourgender?Male ............................ 95% 0%Female ...........................5% 0%Howoldareyou?Under 12 ........................1% 0%12-15 .............................6% 0%16-20 .............................4% 7%

21-24 .............................3% 4%25-29 .............................9% 7%30-39 .......................... 21% 33%40-49 .......................... 20% 22%50+ ............................. 36% 26%Areyoumarried?Yes .............................. 62% 74%No ............................... 38% 26%Whatisyourtotalyearlyhouseholdincome?Under $30k ................. 16% 7%$30k-$50k .................. 27% 19%$50k-$70k .................. 22% 7%$70k-$90k .................. 19% 30%$90k-$120k ...................9% 22%$120k-$150k .................4% 7%$150k+ ..........................3% 8%Ifyouareover18,whatisyoulevelofeducation?Attending college ...........6% 8%College grad ................ 24% 54%High school grad ......... 58% 31%Other ........................... 12% 7%Whatothersports/activitiesdoyouparticipatein?Truck off roading ......... 26% 26%Road cycling ..................7% 4%Hunting ....................... 51% 70%Fishing ......................... 58% 78%Camping ..................... 63% 74%Boating ....................... 31% 41%Mountain biking ........... 23% 22%Off-road moto riding .... 24% 7%Personal watercraft ..... 10% 33%Snowboarding ................7% 7%Skiing .............................7% 4%Running....................... 12% 22%R/C Car ....................... 15% 37%Doyouownasmartphone?Yes .............................. 64% 96%No ............................... 36% 4%Ifyes,whattypedoyouown?Android ....................... 51% 62%Blackberry ......................3% 4%iPhone ......................... 37% 31%Windows ........................1% 2%Other ..............................8% 1%Ifno,doyouplanonpurchasingasmartphone?Yes .............................. 26% 30%No ............................... 74% 70%Doyouownatablet/E-readerdevice?Yes .............................. 42% 59%No ............................... 58% 41%Ifyes,whattypedoyouown?Android based............. 25% 31%iPad ............................. 36% 38%Kindle .......................... 26% 31%NookWindows based .............3% 0%Other ........................... 10% 6%Ifno,doyouplanonpurchasingatablet/E-reader?Yes .............................. 14% 18%No ............................... 86% 82%Doyoureadmagazinesonyourmobiledevice/tablet?Yes .................................9% 37%No ............................... 91% 63%DoyoureadDirtWheelsonyourmobiledevice/tablet?Yes ................................6% 31%No ............................... 94% 69%Doyouvisitdirtwheelsmag.comforinfoaboutproductsforyourATV/UTV?Yes .............................. 38% 78%No ............................... 62% 22%Doyouusesocialmediasites?Ifyes,whichsitesdoyouuse?Facebook .................... 42% 68%Google+ ...................... 26% 16%Linkedin..........................5% 12%Pinterest .........................5% 12%Twitter ............................5% 20%Yahoo Answers ..............6% 0%YouTube ...................... 55% 64%

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GENERAL ADVERTISING RATES

Black & White 1X 3X 6X 12X 1 Page ............................. $5735 .......... $5610 ............ $5360 ..........$5080 2/3 .................................... 4610 ............ 4475 .............. 4275 ............4065 1/2 ..................................... 3560 ............ 3475 .............. 3320 ............3130 1/3 ..................................... 2560 ............ 2485 .............. 2375 ............2250 1/4 ..................................... 1990 ............ 1960 .............. 1870 ............1775 1/6 ..................................... 1475 ............ 1395 .............. 1320 ............1250Black & One Color1 Page ............................. $7295 .......... $6975 ........... $6700 ..........$6325 2/3 ..................................... 6190 ............ 5915 .............. 5700 ............5370 1/2 ..................................... 4870 ............ 4660 .............. 4485 ............4215 1/3 ..................................... 3915 ............ 3660 .............. 3540 ............3325Four-Color1 Page ........................... $10120 ......... $9615 ............ $9105 ..........$8550 2/3 .................................... 8605 ............ 8175 .............. 7730 ............7305 1/2 ..................................... 7675 ............ 7295 .............. 6900 ............65251/3 ..................................... 6670 ............ 6340 .............. 5975 ............5685

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, Dirt Wheels, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X B&W Color B&W Color B&W Color B&W Color 1/6 page $860 995 $805 955 $735 835 $640 7903-inch $800 925 $740 865 $675 795 $590 7152-inch $595 696 $550 650 $505 605 $440 5401-inch $390 490 $360 460 $335 435 $290 390Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONSCV2 - Add 10% to General 1 Page Four-Color rateCV3 - Add 5% to General 1 Page Four-Color rateCV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATESCOVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2016 .......................10/8/15 ................10/15/15 ............... 12/3/15February 2016 .....................11/6/15 ................11/13/15 ................. 1/7/16March 2016 .........................12/9/15 ................12/16/15 ................. 2/4/16April 2016 ............................1/12/16 ..................1/19/16 ................. 3/3/16May 2016 ............................2/10/16 ..................2/18/16 ................. 4/7/16June 2016 ............................3/11/16 ..................3/18/16 ................. 5/5/16July 2016 ...............................4/8/16 ..................4/15/16 ................. 6/2/16August 2016 ..........................5/6/16 ..................5/13/16 ............... 6/30/16September 2016 ....................6/7/16 ..................6/14/16 ................. 8/4/16October 2016 ........................7/7/16 ..................7/14/16 ................. 9/1/16November 2016 .....................8/3/16 ..................8/10/16 ............... 9/29/16December 2016 .....................9/9/16 ..................9/16/16 ............... 11/3/16January 2017 .......................10/6/16 ................10/13/16 ............... 12/1/16*Above dates are subject to change Hi-Torque ad material deadlines are for press-ready digital � les only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

MAIL-ORDER ADVERTISING RATES

Black & White 1X 3X 6X 12X1 Page ...................... $4270 ........ $4115 ...........$4010 .........$3825 2/3 .............................. 3395 .......... 3295 .............3225 ...........3045 1/2 .............................. 2655 .......... 2560 .............2485 ...........2365 1/3 .............................. 1780 .......... 1705 .............1680 ...........1610 1/4 .............................. 1415 .......... 1395 .............1355 ...........1295 1/6 .............................. 1050 .......... 1020 ...............995 .............940Black & One Color1 Page ...................... $5870 ........ $5645 .......... $5440 .........$5170 2/3 .............................. 4985 .......... 4790 .............4625 ...........44051/2 .............................. 4030 .......... 3895 .............3760 ...........35651/3 .............................. 3360 .......... 3190 .............3115 ...........2965Four-Color1 Page ...................... $8175 ....... $7840 ...........$7580 .........$7055 2/3 .............................. 7350 .......... 7085 .............6830 ...........6460 1/2 .............................. 6525 .......... 6270 .............6070 ...........57001/3 .............................. 5615 .......... 5415 .............5235 ...........5130 MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-or-der ads must contain information for ordering directly from the advertiser.

DISCOUNTS

FREQUENCY DISCOUNT: Rates are determined by number of issues contractedfor and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.14 pages - 2% 18 pages - 4%24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10%4 or more Magazine Buy: 15%AGENCY DISCOUNT: 15%**Prepay Discount: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, ATV UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertis-ing that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited. NEW ADVERTISERS ARE REQUIREDTO PAY THE FIRST THREE MONTHS INADVANCE TO ESTABLISH CREDIT.

ATAGLANCE

MONTHLYREACH 100,064 PRINTRUN 35,602 PAIDSUBSCRIPTIONS 7,215PAIDNEWSSSTANDSALES 16,901 TOTALPAIDSALES 24,116PROMOTIONALDISTRIBUTION 900 TOTALDISTRIBUTION 25,016 READERSPERCOPY 4 AVERAGEAGE 40 MALE 97% ANNUALINCOME $75,000 PLANTOBUY 44% ANEWATVIN2016

UTV Action is the undisputed leader in the UTV world, with more newsstand presence in 2016 and even more focus on the UTV market. UTV Action brings the enthusiast to your brand. With features that are product-focused UTV Action is simply the best option to showcase your product.

22

THE WORLD ’s # 1 S IDE -BY-S IDE MAGAZ INE

WORLD’s #1 SIDE-X-SIDE MAGAZINE

24

Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web

VEHICLEOWNERSHIP

HowoftendoyoubuyUTVActionmagazine?1-4 a year ....................5% 15%5-8 a year ....................2% 10%9-12 a year ..................5% 13%Subscriber .................88% 62%2.HowlonghaveyoubeenreadingUTVActionMagazine?Less than 1 yr ...........14% 28%1-2 years ...................16% 21%2-3 years ...................13% 8%3-4 years ...................16% 10%4+ years ....................41% 33%HowmanypeoplebesidesyourselflookthoughyourcopyofUTVAction?None ...........................6% 15%1................................22% 41%2................................33% 18%3................................13% 13%4................................14% 8%5..................................3% 5%6+ ...............................9% 0%DoyouownanATV?Yes ............................86% 87%No .............................14% 13%HowmanyATV’sdoyouown?1................................44% 50%2................................29% 26%3................................12% 3%4+ .............................15% 21%WhatyearisyournewestATV?2015 ...........................4% 15%2014 .........................18% 21%2013 .........................11% 6%2012 .........................11% 6%2011 ...........................2% 3%2010 ...........................5% 0%2009 .........................11% 6%2008 .........................13% 11%2007 or earlier ...........25% 32%WhatbrandisyournewestATV?Arctic Cat ....................4% 3%Can-Am/Bombardier .15% 12%CFMoto .......................1% 3%Hisun ...........................2% 0%Honda .......................11% 29%Kawasaki...................11% 12%Kymco ........................1% 3%Polaris .......................25% 24%Suzuki .........................5% 9%Yamaha .....................27% 6%OtherWhattypeisyournewestATV?Sport 2WD ................19% 26%Utility 2WD ..................7% 6%Sport 4x4 ..................19% 9%Utility 4x4 ..................37% 50%SxS .............................9% 6%Entry-Level ..................4% 3%Youth ...........................5% 0%WhatenginetypeisyournewestATV?2-stroke.......................2% 3%4-stroke.....................98% 97%WhatsizeisyournewestATV?50-79cc80-124cc ....................4% 0%125-199cc ..................2% 3%200-299cc ..................6% 3%300-399cc ..................6% 6%400-499cc ................17% 35%500-599cc ..................9% 18%600-699cc ................15% 6%700+cc .....................43% 29%

DoyouownaUTV?Yes ............................50% 44%No .............................50% 56%HowmanyUTV’sdoyouown?1................................78% 76%2................................22% 24%WhatyearisyournewestUTV?2015 .........................24% 29%2014 .........................33% 30%2013 .........................15% 12%2012 ...........................7% 6%2011 ...........................6% 6%2010 ...........................6% 11%2007 or earlier .............9% 6%WhatbrandisyournewestUTV?Arctic Cat ....................0% 6%Can-Am/Bombardier .21% 17%Honda .........................3% 0%Kawasaki.....................3% 6%Kymco ........................0% 6%Polaris .......................64% 61%Yamaha .......................9% 0%Other ...........................0% 6%WhichofthesefactorsinfluencedyoumostwhenyouboughtyourATV/UTV?Dealership recommend...............5% 16%Factory cont program..3% 5%Factory race results .....6% 8%Friend’s recommend .25% 30%Dealer support ............9% 24%Mag test results .........44% 49%Parent’s recommend ...5% 5%Previous brand exp. ..45% 35%Price ..........................23% 35%Showroom avail ........13% 19%DoyouinfluenceyourfriendsonwhatATV/UTVtheyshouldbuy?Yes ...........................80% 74%No .............................20% 26%DoyouplantobuyanATV/UTVinthenext12months?Yes ............................29% 44%No ............................71% 56%Whatbranddoyouplantobuy?Can-Am/Bombardier .18% 6%Honda .......................14% 12%Kawasaki.....................9% 0%Kymco ........................5% 0%Polaris .......................14% 53%Yamaha .....................14% 12%Undecided ................27% 17%WhattypeofATVwillyoubuy?Sport 2WD ..................5% 12%Utility 2WD ..................5% 0%Sport 4x4 ..................10% 35%UTV ...........................20% 29%Utility 4x4 ..................40% 18%Entry-Level ..................5% 0%Youth .........................10% 0%Undecided ..................5% 6%Whattypeenginewillithave?4-stroke.....................83% 100%Undecided ................17% 0%Whatsizewillyoubuy?80-99cc ......................5% 0%300-399cc ..................6% 0%400-499cc ................23% 6%500-599cc ..................0% 6%600-700cc ..................0% 6%701-850cc ................22% 17%851-1000cc+ ............33% 47%Undecided ................11% 18%

HowdoyouuseyourATV(s)?Off road fun riding......97% 92%Farm vehicle ..............11% 37%Hunt/fi sh/camp .........31% 34%Racing .......................14% 5%Whattypesofterraindoyourideon?Desert .......................28% 13%Sand dunes ...............25% 21%Mud/swamp ..............42% 66%Snow/ice ...................41% 50%Trails/forests ..............88% 97%Farmland ...................30% 47%Howmanyofyourfamilymembersalsoride?1................................19% 26%2................................19% 15%3................................14% 18%4+ .............................33% 33%None .........................15% 8%Doyoucompeteinorganizedraces?Yes ............................11% 5%No .............................89% 95%Whattypeofracingdoyoucompetein?Motocross .................33% 50%Desert/baja................17% 0%Cross Country/Hare scrambles .........25% 100%Flattrack ......................9% 0%Mud bogs .................16% 0%Doyouownapickuptruck?Yes ............................89% 82%No .............................11% 18%Whatbrandpickuptruckdoyouown?Chevrolet ...................40% 36%Honda .........................2% 0%Nissan .........................2% 3%Dodge .......................16% 13%Ford ..........................26% 42%GMC ...........................5% 3%Mazda .........................0% 3%Toyota .........................8% 7%Other ...........................2% 0%Whatothervehiclesdoyouown?Car ............................48% 50%SUV...........................52% 67%UTV ...........................20% 31%RV/Camper ...............11% 19%Travel trailer ...............13% 25%Motorcycle trailer .......30% 39%Off -road motorcycle .16% 17%Street motorcycle ......19% 19%Snowmobile ................6% 7%Personal watercraft .....5% 8%Mountain bike ...........31% 44%BMX bike ....................6% 8%Road bike ....................2% 3%

PARTSANDACCESSORIES

Whatisyourmainsourceofinformationforpurchasingpartsandaccessories?Ads in UTV ................73% 73%Editorial in UTV ..........45% 43%At competitions ...........6% 3%ATV Dealer ................25% 43%Catalogs ....................44% 57%Friends ......................31% 32%Internet ......................59% 81%Other mags ...............20% 30%Other ...........................6% 5%Wheredoyoupurchasethemajorityofyourpartsandaccessories?Ads in UTV ................25% 16%Mail order ..................33% 8%Internet ......................69% 92%

Local ATV dealer .......58% 60%Local accessories shop ......................25% 19%DoesyourATVdealerstockthepartandaccessoriesyouwanttobuy?Yes ............................44% 38%No .............................56% 62%Onanaverage,howmuchdoyouspendonpartsandaccessoriesforyouATVeachmonth$400+ .........................3% 32%$300-$399 ..................7% 19%$200-$299 ................10% 19%$100-$199 ................29% 27%Less than $100 .........51% 3%HaveyoueverpurchasedproductsfromadsinUTVActionYes ...........................86% 78%No .............................14% 22%Whatcompleteexhausthaveyoupurchasedforyourfourstoke?Barkers .......................5% 7%Big Gun .......................6% 7%Cobra ..........................6% 0%Curtis Sparks ..............3% 0%DG ..............................2% 4%DMC ...........................3% 0%DRI Fat Boy .................2% 0%Dubach .......................2% 0%FMF.............................6% 7%HMF ..........................11% 11%LRD .............................2% 0%LEXX ...........................1% 7%Muzzys ........................3% 7%Pro Circuit ...................5% 4%Rocket ........................3% 0%SuperTrapp .................2% 4%Toomey .......................2% 0%Two Brothers ...............8% 8%Trinity ...........................2% 0%Yoshimura ...................5% 7%Slip-on ........................3% 7%Stock ........................33% 33%Other .........................11% 7%Whatexhaustsilencerhaveyoupurchased?Barkers .......................4% 9%Big Gun .......................4% 9%Cobra ..........................0% 4%DG ..............................2% 0%DMC ...........................4% 0%Dubach .......................2% 0%Eddie Sanders.............9% 0%FMF ............................4% 4%HMF ............................9% 13%LEXX ...........................1% 9%Muzzys ........................4% 9%SuperTrapp ................2% 9%Toomey .......................2% 0%Two Brothers ...............8% 0%Trinity ...........................2% 0%Yoshimura ...................4% 4%Stock ........................45% 39%Other ...........................6% 4%Whathandlebarshaveyoupurchased?Answer/Pro Taper .....16% 21%Azonic .........................1% 4%Fasst .........................12% 4%Fly ...............................2% 4%Moose .........................2% 4%ODI..............................2% 0%Renthal ......................14% 17%Tag ..............................4% 4%Tusk ............................1% 8%Stock ........................37% 29%Other .........................12% 25%

Whatsprocketshaveyoupurchased?Moose .........................4% 0%Primary Drive ...............9% 5%Renthal ......................15% 11%SideWinder .................2% 5%Sunstar .......................9% 8%Supersprox .................4% 0%Tag ..............................0% 3%Vortex ..........................0% 3%Stock ........................51% 32%Other ...........................6% 43%Whatchainhaveyoupurchased?D.I.D. .........................22% 31%Moose .........................2% 0%Primary Drive .............11% 8%Regina .........................2% 0%Renthal ......................11% 12%RK ...............................2% 4%SideWinder .................2% 4%Stock ........................40% 35%Other ...........................7% 23%Whatgripshaveyoupurchased?909 .............................3% 0%Answer ........................5% 7%ODI............................11% 16%O’Neal .........................5% 0%Oury ............................6% 7%Pro-Grip ....................13% 16%Renthal ......................13% 26%Scott .........................17% 13%Smith ..........................3% 3%Stock ........................19% 26%Other ...........................9% 13%Whatairfilterhaveyoupurchased?DTI ..............................2% 3%Filtron ..........................2% 0%K&N ..........................45% 56%PC RacingPro Filter ......................3% 0%Twin-Air .......................6% 15%No Toil .........................2% 6%Uni-Filter ....................28% 29%Stock ........................33% 18%Other ...........................6% 0%Whatfronttireshaveyoupurchased?AMS ............................2% 0%Carlisle ......................13% 6%Cheng Shin .................3% 0%Duro ............................2% 3%DWT/Douglas ..............2% 0%Greenball .....................3% 9%High Lifter ....................2% 0%ITP ............................36% 29%Kenda .........................9% 14%Maxxis .......................27% 46%Ohtsu ..........................3% 0%Pit Bull .........................0% 3%Sand Tires Unltd .........5% 0%Skat Trak .....................3% 0%STI ..............................3% 9%Stock ........................17% 17%Other .........................11% 6%Whatreartireshaveyoupurchased?AMS ............................2% 3%Carlisle ......................16% 3%Cheng Shin .................3% 0%Duro Tire .....................3% 3%DWT/Douglas ..............2% 0%Greenball .....................5% 9%High Lifter ....................2% 0%ITP ............................38% 34%Kenda .........................9% 17%Maxxis .......................33% 46%Ohtsu ..........................2% 0%Pit Bull .........................0% 3%Sand Tires unltd. .........5% 0%

Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web Print Web

Skat Trak .....................5% 3%STI ..............................5% 9%Stock ..........................9% 17%Other .........................16% 6%Howmanypairsoftiresdoyoubuyayear?1................................46% 62%2................................11% 0%3..................................0% 6%5+ ...............................3% 0%None .........................40% 32%Whatwheelshaveyoupurchased?DWT/Douglas ............13% 7%Hiper ...........................8% 4%ITP ............................36% 57%Motosport Alloy ...........2% 0%OMF ............................2% 0%STI ..............................6% 14%Stock ........................38% 32%Other ...........................5% 11%Whatbrakepadshaveyoupurchased?Braking ........................2% 0%EBC ..........................48% 32%Galfer ..........................2% 4%Magnum......................3% 0%Moose .........................2% 4%Moto-Master ...............2% 4%Tusk ............................6% 14%Vesrah .........................2% 0%Stock ........................32% 43%Other ...........................2% 4%Whatnerfbarshaveyoupurchased?AC ...............................6% 4%Answer ........................4% 4%DG ..............................4% 4%IMS/Roll Design...........4% 0%Pro Amor .....................8% 17%Tusk ..........................10% 17%Stock ..........................6% 4%None .........................48% 48%Other .........................12% 9%Whatbrandof2/4-strokeoildoyouuse?Amsoil .......................13% 31%Bel-Ray .......................3% 0%Castrol ........................8% 3%Hondaline ....................8% 17%Kawasaki.....................8% 3%Lucas ..........................5% 6%Maxima .......................9% 0%Mobil 1 ........................9% 17%Motorex .......................2% 0%Motul ...........................2% 6%Pennzoil ......................2% 3%Silkolene ......................2% 0%Valvoline ......................8% 6%Yamalube ..................11% 11%Other .........................25% 23%None ...........................3% 6%Whatbrandgearboxoildoyouuse?Amsoil .......................16% 25%Bel-Ray .......................6% 3%Castrol ........................3% 0%Hondaline ....................6% 19%Lucas ..........................5% 9%Maxima .......................5% 0%Mobil 1 ........................8% 13%Motul ...........................1% 3%Pennzoil ......................0% 6%PJ1 .............................2% 0%Repsol .........................0% 3%Silkolene ......................2% 0%Spectro .......................2% 0%Yamalube ..................11% 16%Other .........................34% 22%

Haveyouhadyoursuspensionmodified?Yes ...........................34% 19%No .............................66% 81%Haveyoumodifiedyourengineinanyway?Yes ............................36% 24%No .............................64% 76%WhataftermarketproductshaveyoupurchasedforyourATV/UTV?Action camera ...........25% 35%Auto clutch ..................8% 6%Brush guard ..............31% 18%Bumper .....................53% 35%Cleaning product .......28% 44%Drink system .............11% 9%Front/clutch lever.......11% 9%Fuel-injection module 23% 9%GPS ..........................16% 9%Hand-/roost guard ....19% 24%Handlebar/steering wheel .....................27% 12%Kill switch ....................8% 9%Lift Kit ........................11% 15%Lighting .....................25% 32%Lubrication ................20% 27%Rear axle .....................9% 12%Roll cage ...................11% 9%Seat ..........................14% 3%Seat cover .................16% 12%Shock/suspension ....17% 15%Skid plate ..................28% 38%Steering damper .......14% 3%Tire repair/infl ation product ..................56% 41%Winch ........................47% 65%

RIDINGGEAR

Whatisyourmainsourceofinfoforpurchasingridinggear?Ads in UTV ................56% 61%Editorial in UTV ..........23% 12%Catalogs ....................30% 35%Friends ......................11% 19%Other mags ...............22% 13%ATV dealer .................20% 27%At competitions ...........5% 0%Internet ......................55% 65%Other ...........................6% 1%Wheredoyoupurchasethemajorityofyourridinggear?Ads in UTV ..................9% 6%Mail order ..................33% 10%Internet ......................56% 64%ATV dealer .................31% 19%ATV shop ..................19% 4%Other ...........................6% 0%Howmuchdoyouspendonridinggearandapparelduringtheyear?$1200-$1499 ..............0% 3%$1000-$1199 ..............0% 5%$800-$999 ..................0% 5%$600-$799 ..................4% 8%$400-$599 ..................3% 10%$250-$399 ................13% 30%$249 or less ..............80% 39%Whatbrandofhelmethaveyoupurchased?AGV ............................3% 0%Answer ........................2% 0%Arai..............................5% 4%ARC ............................2% 0%Bell ............................22% 19%EVS .............................2% 0%Fly .............................11% 13%Fox ............................17% 25%

HJC...........................17% 18%Just 1 ..........................2% 0%Klim .............................3% 3%LS2 .............................1% 0%Moose .........................2% 3%MSR ............................9% 0%One Industries .............3% 2%O’Neal .........................8% 7%Shoei ...........................6% 3%Suomy ........................2% 0%Thor ..........................13% 12%TLD .............................2% 2%Z1R .............................2% 0%Other .........................30% 0%Whatbrandofgoggleshaveyourpurchased?100% ..........................3% 0%Answer ........................2% 2%Dragon ........................3% 5%EKS Brand ..................3% 3%Fly ...............................3% 2%Fox ............................25% 23%Oakley .......................23% 20%Pro Grip.......................2% 0%Scott .........................52% 38%Smith ........................16% 11%Spy .............................2% 2%Thor ............................8% 17%Utopia .........................0% 2%Other ..........................5% 5%None .........................11% 9%Whatbrandofgloveshaveyoupurchased?Answer ......................11% 4%AXO ............................8% 0%Fly .............................11% 8%Fox ............................33% 35%JT Racing ....................3% 3%Klim .............................3% 0%Mechanix Wear .........23% 9%Moose .........................8% 4%MSR ............................8% 3%Ocelot .........................2% 0%One Industries .............2% 0%O’Neal .......................11% 8%Pro Grip.......................5% 0%SixSixOne....................2% 0%Shift .............................8% 4%Thor ..........................19% 7%TLD .............................1% 2%Other .........................19% 4%None .........................11% 18%Whatbrandofbootshaveyoupurchased?Answer ........................2% 0%ARC ............................2% 0%AXO ............................8% 0%Alpinestars ................14% 15%Fly ...............................2% 8%Fox ..............................9% 9%Gaerne ........................2% 2%MSR ............................2% 3%Ocelot .........................2% 0%O’Neal .......................14% 4%Sidi ..............................5% 8%TCX .............................2% 0%Thor ..........................16% 5%Other .........................22% 5%None .........................28% 41%Whatbrandofridingpantshaveyoupurchased?Answer ........................3% 2%ARC ............................2% 0%AXO ............................2% 0%Fly ...............................5% 14%Fox ............................19% 15%JT Racing ....................2% 2%Klim .............................7% 0%Moose .........................7% 2%MSR ............................5% 2%

Ocelot .........................2% 0%One industries .............3% 0%O’Neal .......................12% 6%Shift .............................7% 0%Thor ..........................12% 9%TLD .............................0% 2%Other .........................12% 5%None .........................48% 42%Whatbrandofjerseyhaveyoupurchased?Answer ........................9% 2%ARC ............................2% 0%AXO ............................5% 0%Fly ...............................8% 8%Fox ............................28% 19%JT Racing ....................0% 2%Moose .......................11% 5%MSR ............................9% 2%No Fear .......................5% 0%Ocelot .........................2% 0%One Industries .............2% 0%O’Neal .......................14% 8%Shift .............................9% 3%Thor ..........................14% 8%TLD .............................2% 2%Xtreme ........................0% 2%Other ...........................6% 5%None .........................30% 34%Whatbrandofchestprotectorhaveyourpurchased?Acrebis ........................7% 3%Answer ........................5% 4%AXO ............................2% 0%EVS .............................2% 1%MSR ............................7% 5%O’Neal .........................2% 2%SixSixOne....................2% 1%Shift .............................2% 2%Thor ............................5% 6%TLD .............................2% 1%None .........................67% 75%Haveyoupurchasedotherprotectiveitems?Elbow guard ..............10% 8%Knee brace ...............23% 12%Neck brace .................7% 15%Wrist brace ..................7% 5%Whatbrandofactioncameradoyouown?GoPro .......................31% 35%ISAW ...........................0% 5%Replay .........................2% 0%None .........................41% 31%None but plan to .......26% 29%

PROFILE

Whatisyourgender?Male ..........................98% 97%Female ........................2% 3%Howoldareyou?12-15 ..........................2% 0%16-20 ..........................2% 8%25-29 ..........................5% 0%30-39 ........................17% 19%40-49 ........................24% 44%50+ ...........................50% 28%Areyoumarried?Yes ...........................69% 78%No .............................31% 22%Whatisyourtotalyearlyhouseholdincome?Under $30k ...............11% 3%$30k-$50k ................16% 17%$50k-$70k ................21% 8%$70k-$90k ................19% 25%$90k-$120k ..............15% 25%$120k-$150k ............13% 17%$150k+ .......................5% 6%

Ifyouareover18,whatisyourlevelofeducation?High school grad .......60% 53%Attending college ........6% 3%College grad ..............22% 36%Other .........................12% 8%Whatothersports/activitesdoyouparticipatein?Truck off-roading .......27% 28%Hunting .....................41% 50%Fishing .......................53% 64%Camping ...................63% 81%Boating .....................25% 47%Mountain biking .........13% 25%off-road Motorcycle riding 17% 11%Road cycling ...............8% 0%Personal watercraft .....8% 17%Snowboarding .............3% 3%Snow Skiing ................8% 6%Running.......................5% 11%R/C Cars ...................20% 17%Doyouownasmartphone?Yes ...........................70% 97%No .............................30% 3%Ifyes,whattypedoyouown?Android .....................52% 57%iPhone .......................44% 46%Other ...........................4% 0%Ifno,doyouplanonpurchasingasmartphone?Yes ...........................11% 0%No .............................89% 100%Doyouownatablet/e-reader?Yes ...........................47% 64%No .............................53% 36%Ifyes,whattypedoyouown?Android-based ..........34% 40%iPad ...........................40% 44%Kindle ........................14% 24%Nook ...........................0% 8%Windows-based ..........6% 4%Other ...........................6% 4%Ifno,doyouplanonpurchasingatablet/e-reader?Yes ...........................11% 21%No .............................89% 79%Doyoureadmagazinesonyourmobiledeviceortablet?Yes .............................6% 25%No .............................94% 75%DoyoureadATV/UTVActiononyourmobiledeviceortablet?Yes .............................2% 17%No .............................98% 83%Doyouvisitatvaction.netforinfoaboutproductsforyourATV/UTV?Yes ...........................35% 61%No .............................65% 39%Doyouusesocialmediasites?Ifyes,whichsitesdoyouuse?Facebook ..................42% 63%Google+ ....................36% 26%Instagram ....................8% 14%Linkedln.......................3% 6%Pinterest ......................3% 6%Reddit .........................0% 6%Stumble Upon .............0% 3%Twitter .........................0% 9%Yahoo Answers ...........9% 9%YouTube ....................52% 69%

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GENERAL ADVERTISING RATES

Black & White 1X 3X 6X 12X 1 Page ..........................$3040 ........... $2940 .............$2840 ...........$2715 2/3 .................................2430 ............. 2355 ...............2310 .............2160 1/2 ..................................1920 ............. 1860 ...............1780 .............1700 1/3 ..................................1365 ............. 1335 ...............1270 .............1210 1/4 ..................................1070 ............. 1025 .................995 ...............9451/6 ....................................755 ............... 720 .................695 ...............660Black & One Color1 Page ..........................$3830 ........... $3695 ............ $3570 ...........$3425 2/3 ..................................3250 ............. 3145 ...............3035 .............2920 1/2 ..................................2760 ............. 2670 ...............2585 .............2450 1/3 ..................................2180 ............. 2105 ...............2035 .............1960Four-Color1 Page ..........................$4905 .......... $4755 .............$4595 ...........$4420 2/3 .................................4320 ............. 4170 ...............4030 .............3895 1/2 ..................................3830 ............. 3695 ...............3570 .............34251/3 ..................................3260 ............. 3195 ...............3080 .............2940

SHOWCASE RATES All Showcase rates are net. Payment must accompany copy for new advertisers. Ads may be submitted camera-ready or be prepared by Hi-Torque. When they are prepared by Hi-Torque, material must be received three (3) days before the material deadline. To reserve space, send copy and remittance to: SHOWCASE ADVERTISING, UTV Action, Hi-Torque Publications Inc., 25233 Anza Dr. Valencia, CA 91355 1X 3X 6X 12X B&W Color B&W Color B&W Color B&W Color 1/6 page $485 635 $450 600 $410 560 $355 5053-inch $435 560 $405 530 $365 490 $320 4452-inch $310 410 $285 385 $265 365 $230 3301-inch $250 350 $230 330 $210 310 $185 285Word ads: $2.00 per word, with $54.00 minimum

COVERS & POSITIONSCV2 - Add 10% to General 1 Page Four-Color rateCV3 - Add 5% to General 1 Page Four-Color rateCV4 - Add 15% to General 1 Page Four-Color rate.

ISSUANCE & CLOSING DATESCOVER SPACE MATERIAL ON-SALEDATE DEADLINE* DEADLINE** DATEJanuary 2016 .....................10/20/15 ................10/27/15 ............. 12/17/15February 2016 ...................11/20/15 ..................12/1/15 ............... 1/21/16March 2016 .......................12/18/15 ................12/29/15 ............... 2/18/16April 2016 ............................1/19/16 ..................1/26/16 ............... 3/17/16May 2016 ............................2/22/16 ..................2/29/16 ............... 4/21/16June 2016 ............................3/18/16 ..................3/25/16 ............... 5/19/16July 2016 .............................4/19/16 ..................4/26/16 ............... 6/16/16August 2016 ........................5/16/16 ..................5/23/16 ............... 7/14/16September 2016 ..................6/20/16 ..................6/27/16 ............... 8/18/16October 2016 ......................7/18/16 ..................7/25/16 ............... 9/15/16November 2016 ..................8/15/16 ..................8/22/16 ............. 10/13/16December 2016 ...................9/19/16 ..................9/26/16 ............. 11/17/16January 2017 .....................10/18/16 ................10/25/16 ............. 12/15/16*Above dates are subject to change Hi-Torque ad material deadlines are for press-ready digital � les only. While every attempt is made by the Publisher to keep the on-sale dates as published, circumstances beyond our control may occur and publications may be received earlier or later than our published on-sale dates. Subscriptions are usually mailed by the printer two or three weeks prior to on-sale dates.

MAIL-ORDER ADVERTISING RATES

Black & White 1X 3X 6X 12X1 Page ......................$2180 .........$2100 .......... $2015 ..........$1945 2/3 .............................1695 ...........1630 ............ 1575 ............15201/2 ..............................1345 ...........1295 ............ 1245 ............11951/3 ................................920 .............875 .............. 845 ..............8151/4 ................................775 .............740 .............. 720 ..............6801/6 ................................570 .............555 .............. 520 ..............510Black & One Color1 Page ......................$3105 .........$3080 ......... $2995 ..........$29202/3 ..............................2650 ...........2625 ............ 2535 ............24951/2 ..............................2335 ...........2325 ............ 2250 ............22001/3 ..............................1870 ...........1860 ............ 1795 ............1760Four-Color1 Page ......................$3925 ........ $3860 .......... $3740 ..........$36502/3 ..............................3490 ...........3415 ............ 3320 ............32551/2 ..............................3140 ...........3080 ............ 2995 ............29351/3 ..............................2695 ...........2660 ............ 2570 ............2525

MAIL-ORDER ADVERTISING Any advertiser doing in excess of 50% of his total business by the sale of merchandise through the mail, making a direct offer to the consumer of merchandise and/or a mail-order catalog, and who states the exact price of the merchandise and postage instructions, may qualify for mail-order rates. Mail-or-der ads must contain information for ordering directly from the advertiser.

DISCOUNTS

FREQUENCY DISCOUNT: Rates are determined by number of issues contractedfor and used within a 12-month period.

* MULTIPLE INSERTION DISCOUNT: Based on total page commitment for one year in all Hi-Torque titles.14 pages - 2% 18 pages - 4%24 pages - 6% 36 pages - 8% 48 pages - 10%

MULTIPLE MAGAZINE DISCOUNT: 2 Magazine Buy: 5% 3 Magazine Buy: 10%4 or more Magazine Buy: 15%AGENCY DISCOUNT: 15%**Prepay Discount: 15%

* Advertisers scheduling space one-third page or larger in two or more Hi-Torque magazines may qualify for a multiple discount. This discount is applied to the total cost of each insertion. All ads must run same size and color in same cover date month. Copy may vary on each ad. Hi-Torque titles eligible for multiple magazine buys are Dirt Bike, Motocross Action, Dirt Wheels, UTV Action, Mountain Bike Action, BMX Plus! and Road Bike Action.

** A 15% discount is available to all advertisers who pay for their ads in advance. Payment is due by the material deadline date of the issue in which space is reserved. Advertisers are responsible for getting their payment in, on or before that date. Advertis-ing that has not been pre-paid by this date will be billed at the contracted rate, and the pre-payment discount will be forfeited. NEW ADVERTISERS ARE REQUIREDTO PAY THE FIRST THREE MONTHS INADVANCE TO ESTABLISH CREDIT.

• motocrossactionmag.com • dirtbikemagazine.com• dirtwheelsmag.com • utvactionmag.com

WEBSITE ADVERTISING

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2

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WEBSITE ADVERTISING REQUIREMENTS1. FILE TYPES: animated GIF, JPG, or Flash SWF2. FILE SIZE: 20k maximum, 30k maximum for GIF and JPG, and embedded ClickTag for Flash advertisements3. ANIMATION: GIF, JPG, Flash, SWF advertisements must contain: • Third-party ad serving • No video or audio • No more than 3 complete frame sequences • No more than 4 frames per sequence • 2-10 seconds between each new frame within each sequence • 3 business days lead time for review and testing

ADVERTISING PACKAGES1. LEADERBOARD • 728x90 px • Sold for run of website2. MPU BANNER • 300x250 px • 4 locations for sale (stacked in vertical alignment) • Sold for run of website3. SKIN • 2100x950 px with a safe zone (as shown) of 135x695 px • Sold per website category or for run of website • Static placement (does not scroll with content)

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CANCELLATION & NON-FULFILLMENTAgreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.CREDIT INFORMATIONOrders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first 3 insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.TERMS & COMMISSIONS2% (on net) cash discount for payment within 10 days of invoice date. Net 30 days. This discount is not available to advertisers who take the 15% prepay discount. Billings are made after completion of printing. 15% to recognized advertising agencies (insertion orders required). In order to be eligible for agen cy discount, agency must take final responsibility for

payment of all ads placed through agency. New advertisers must pay their first 3 insertions in advance. Payment will be due on material deadline of each issue.PRINTING PROCESSCOVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and ATV UTV Action are saddle stitched. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels, Electric Bike Action, and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact Hi-Torque for exact binding schedule.PREFERRED MATERIALAll Hi-Torque Publications ads are processed as “Computer to Plate.” Send all Hi-Torque publication ad material as high resolution PDF files with a hard copy, or 4-color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.ELECTRONIC FILES & REQUIREMENTSAds submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files.• DISK MEDIA: CD, DVD• PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files

only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, they may cause problems with final output.

Send as a closed file: PDFIf electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service.

ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs are not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any

liability for ads that are posted to

FTP site or e-mailed. For BMX Plus! send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355. For Road Bike Action Mountain Bike Action, Electric Bike Action send to: Teni Elyasi, Advertising Production Coordinator (661) 367-2143, tenie@hi-torque.com Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355.APPLICATION REQUIREMENTS• Save all image files as EPS files (Encapsulated PostScript).• FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts.DO NOT USE TRUE TYPE FONTS!• Send all support files, including all high-resolution files of logos, photos, and trademarks.• Convert all RGB files (computer color) to CMYK (four-color process for print).• Prepare all full page ads with 1/8 inch bleed.• Send a disk & printed file directory with each ad submitted.• Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

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AD PRODUCTIONAny maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof may require a press proof pulled upon request from production dept. or press at an additional cost.LATE ADS• All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page.• Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge.• Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.SHIPPING INSTRUCTIONS• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355.• All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.CONTRACT REGULATIONSRates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase

will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.COPY REGULATIONSThe Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.GENERAL PROVISIONSKey numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within 3 months. All material not called for after 1 year will be destroyed.

1 PAGE WIDTH HEIGHTBleed 8.125 in 10.75 inTrim 7.875 in 10.5 inLive/Safety 7.375 in 10 in

2 PAGE* WIDTH HEIGHTBleed 16.25 in 10.75 inTrim 15.75 in 10.5 inLive/Safety 15.25 in 10 in

2/3rd PAGE WIDTH HEIGHT 4.5 in 9.625 in

1/2 PAGE WIDTH HEIGHTHorizontal bleed 8.125 in 5.375 inTrim 7.875 in 5.25 inLive 7.375 in 5 inVertical 4.5 in 7.25 in

1/2 PAGE HORIZONTAL SPREAD* WIDTH HEIGHTBleed 16.25 in 5.75 inTrim 15.75 in 5.25 inLive/Safety 15.25 in 4.75 in

1/3rd PAGE WIDTH HEIGHTHorizontal 4.5 in 4.75 inVertical 2.125 in 9.625 in

1/4th PAGE WIDTH HEIGHTHorizontal Only 4.5 in 3.5 in1/6th PAGE WIDTH HEIGHTHorizontal 4.5 in 2.25 inVertical 2.125 in 4.75 in

SHOWCASE WIDTH HEIGHT3 – inch 2.125 in 3.4375 in2 – inch 2.125 in 2.25 in1 – inch 2.125 in 1 in

* Gutter allowance: please allow3/8” minimum left and right ofgutter.

* There should be an allowanceof at least 3/8” of marginbetween live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2” from the trim line.

METRIC DIMENSIONS - 1 Page WIDTH(mm) HEIGHT(mm)BLEED 206.38 273.05TRIM 200.03 266.70LIVE/SAFETY 187.33 254

METRIC - 2 Page Spread* WIDTH(mm) HEIGHT(mm)BLEED 412.76 273.05TRIM 400.06 266.70LIVE/SAFETY 374.66 254

ROBB MESECHER - Advertising Director (661) 367-2105, robbm@hi-torque.com

DERRECK BERNARD - National Advertising Manager (661) 367-2153, derreckb@hi-torque.com

CHRIS STANGL - Account Manager (661) 367-2109, chris@hi-torque.com

GREG FLANAGAN - Advertising Manager (661) 367-2116, greg@hi-torque.com

JOHN BARILA - Account Executive (661) 367-2106, johnb@hi-torque.com

ERIC HARTER - Advertising Production Manager (661) 367-2114, eric@hi-torque.com

TENI ELYASI - Advertising Production Coordinator (661) 367-2103, tenie@hi-torque.com

LISA BECKWITH - Account Administrator (661) 367-2112, lisab@hi-torque.com

Hi-Torque Publications, Inc. 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278 www.hi-torque.com