2016 HBA PARTNERSHIP AND MARKETING OPPORTUNITIES

HOME BUILDERS ASSOCIATIONOF GREATER GRAND RAPIDS

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The Home Builders Association of Greater Grand Rapids (HBA) is the leading voice of new home construction, home repair and home remodeling in the region. Our members are committed to providing quality new homes, renovations, products and services for the entire region through adherence to ethical practices, community involvement, advocacy and education.

Like most trade associations, we work together for the betterment of each member and for the entire industry. As such, we look to partnerships as an opportunity to promote the industry to our stakeholders that include members, consumers and the community that we serve. Funding provided through our partnerships helps to make these connections possible.

Member to Member Partnerships – Best practices, advocacy and educational programming are all aimed at raising the bar for the entire industry. Partnering with the HBA is great way to get in front of our members.

Member to Consumer Partnerships – Our primary service is ultimately a new, remodeled or renovated home for residents in Greater Grand Rapids. We reach out to the consumer market in many ways including the Spring and Fall Parade of Homes and the New Home and Remodeling Show, as well as provide media exposure and publications.

Member to Community Partnerships - Our members give back to the community in many ways including support for disabled homeowners and also working to develop the next generation of workforce in the construction trades. Much of this work is conducted through our Home Builders Foundation, a 501(c)3 charitable organization.

Partnerships, by definition, are intended to bring value to all parties. We have put this guide together to highlight opportunities to partner with the HBA and the stakeholders we serve and represent. Please peruse the guide to see the type of partnership that would be the best fit for your organization. Wherever possible, we will work with you to customize a program to specifically meet your objectives and reach your intended audience.

Thank you!

HOME BUILDERS OF GREATER GRAND RAPIDS 3959 Clay Ave. SWWyoming, MI 49548www.myGRhome.com(616) 281-2021

HOME BUILDERS ASSOCIATIONOF GREATER GRAND RAPIDS

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HOME BUILDERS ASSOCIATIONOF GREATER GRAND RAPIDS

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MEMBER EVENTS

HBA ANNUAL MEETINGJanuary 2016We will kick off he Remodeling & New Homes show with the HBAGGR annual meeting and state of housing economic report.

Seeking title partner

AFTER HOURS & FAMILY EVENTSMonthly 2016Networking doesn’t have to be a formal event. We hold several events throughout the year that are purely social - an opportunity for our members to enjoy a laid-back evening of networking. These events range from simple happy hours to fun filled family outings.

Seeking title partners

HOME & HEARTH HBA FOUNDATION BENEFITFebruary 2016Join us as we acknowledge individuals and companies making an impact on the lives of those with special housing needs and supporting the development of the next generation of housing industry professionals at this ticketed dinner event with great food, chances to win awesome raffle prizes and networking.

Seeking sponsors, award nominees and planning committee volunteers

“CAN DO” WOMEN’S HABITAT BUILD DAYApril 2016Women (we don’t turn away hard working men) of the HBA take an afternoon to help build and raise funds pledge style for a special needs Habitat of Kent County home. Can we do it? Yes, we can!

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MEMBER EVENTS

MICRO RUN 0.1k HOME BUILDERS ASSOCIATION

OF GREATER GRAND RAPIDS

A FUNDRAISER FOR THE HBA FOUNDATION

& HABITAT FOR HUMANITY

0.1 MICRO RUNJune 2016A tiny race making a big impact for special needs housing projects and the development of the next generation of housing industry professionals. Participants are encouraged to dress up for a chance to win wackiest team costume, most creative footwear and other prizes and run, walk or twirl to the finish line where they receive a coveted 0.1 K sticker and have a chance to eat, drink and celebrate their victory with fellow racers.

Seeking sponsors, racers/walkers/twirlers and planning committee volunteers

ANNUAL AWARDS GALANovember 2016A time to relax, network, while enjoying great food and beverages and insight to the succeeding year’s products and services of showcasing vendors.

Honoring HBA parade builders and notable HBA members! This event continues to build on the success of its predecessors offering a great time of fellowship and entertainment.

UBAHN FONT

CLAY SHHBA FOUNDATION

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CLAY SHHBA FOUNDATION

TCLAY SHOOT Fall 2016Do you remember the HBA Foundation Hunt & Sport Night? Clay Shoot is Hunt & Sport on steroids. All the same fun, chance to win raffle prizes, networking and scrumptious food plus a chance to shoot clays, skeet and trap.

Seeking sponsors, shooters and planning committee volunteers

COMMUNITY REPAIR DAYSThroughout the yearHelp build wheelchair ramps or complete other critical home repairs for lower income homeowners with special needs through this unique 24-year partnership between Home Repair Services of Kent County and HBA members. You pick the time that works best for you and your team.

Seeking sponsors, material donors and ramp build volunteers

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CONSUMER & INDUSTRY EVENTS

REMODELING & NEW HOMES SHOWJanuary 2016We will kick off he Remodeling & New omes show with the BHAGGR annual meeting and state of housing economic report.

Seeking title partner

GREAT LAKES BUILDERS SHOWMarch 2016Networking doesn’t have to be a formal event. We hold several events throughout the year that are purely social - an opportunity for our members to enjoy a laid-back evening of networking. These events range from simple happy hours to fun filled family outings.

Seeking title partners

PARADE OF HOMESSpring and Fall 2016The Parade of Homes is a unique marketing program. HBAGGR builder members showcase their craftsmanship while promoting future home sales. It is also a unique venue for member suppliers to present their products and services to nearly 200,000 visitors. The Spring Parade begins May 20 - June 4 and the Fall Parade runs October 7 - 22.

Within the event there are various partnership opportunities including Signature Event Partner, Map, Guide, and Ticket Partner.

CAREER QUESTApril 2016The housing industry is expected to continue to experience double digit growth and the need for skilled labor has never been greater. Four industries, including Construction, come together at DeVos Place for MiCareerQuest, an innovative, experiential career event to inspire and direct more than 6,000 young people to viable careers and to address the need for future talent.

Seeking sponsors, booth participants and planning committee volunteers

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EDUCATIONAL EVENTS

CONTINUING EDUCATION2016 is the year of Education. The HBA of Greater Grand Rapids has a wide variety of educational programs from business basics to industry specific courses.

We conduct year round education programs designed to keep our members informed about the latest in safety, technology, legal and building code issues as well as industry specific topics (i.e. Green Building, remodeling etc.) Members earn continuing education credits by attending these courses.

Sponsorships available for the entire program or for individual classes.

BUILDER LICENSING COURSESBoth in-classroom and online, the HBA partners with key educators to deliver some of the best pre-license courses in the area. Those looking to obtain their Michigan Residential Builders License can choose to either take the course with a small group offering a one-on-one connection with the instructor; or take advantage of the convenience of the online course.

Seeking one key sponsor for the year’s program schedule for pre-license education.

UNIVERSITY OF HOUSINGNationally recognized curriculum, right here in your backyard! NAHB’s University of Housing offers many designation programs to help you improve your skills and advance your career. For 2016, the HBA will continue to offer the popular Certified Aging-In-Place (CAPS) designation programs as well as advanced Universal Design training for current designation holders.

Sponsorships available for the entire program or for individual classes.

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NEXT GENERATION

CONSTRUCTION WORKFORCE DEVELOPMENT ALLIANCECWDA was formed by three organizations the Associated Builders and Contractors, Inc. of West Michigan (ABCWM), American Subcontractors Association of Michigan (ASAM), and the Home Builders Association of Greater Grand Rapids (HBAGGR), to encourage talented young people to put their minds and hands to work in the field of construction. The CWDA will; host miCareerQuest 2016 and other events, develop a digital presence to reach out to students, parents and guidance counselors and educate school counselors on the advantages of a career in construction.

OUTREACH EVENTSThe HBAGGR will take to the road to reach educators, counselors and potential students to tell “the real story of construction”. Visit events such as the Michigan Construction Teachers Association annual conference, events with Grand Rapids Community College, and take advantage of classroom and in-school opportunities. The goal is to help to build the next generation of our home building industry.

Seeking one underwriter and member support. Need members willing to travel and be present at events throughout the year, to share their story and tell “the real story of construction.”

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NEXT GENERATION

STUDENT CHAPTEREach day, students in construction programs are learning skills to prepare for the exciting opportunities within this industry.

The HBAGGR is seeking to re-establish a local student chapter with either a high-school program, or a 2 or 4 year program. The chapter will be dedicated to enriching students’ educational experience and offers first-hand exposure to the real world of the building industry through membership, educational programming, and networking opportunities.

Seeking underwriters to support the membership dues for up to 25 students in the chapter.

STUDENT COMPETITIONThe NAHB Student Chapters Residential Construction Management Competition (RCMC) is one of the highlights of the annual International Builders’ Show. The competition gives students the opportunity to apply skills learned in the classroom to a real construction company by completing a management project/proposal. The local student chapter submits proposals to a group of construction company executives who act as judges. During the convention, students defend their proposals to the judges in front of an audience.

Seeking companies to sponsor students in the RCMC program from our local student chapter.

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HBA FOUNDATION

MISSIONThe Home Builders Association

Foundation works to make an impact on the lives of those with special housing

needs and to support the development of the next generation of

housing industry professionals.

PARTNERSHIP OPPORTUNITIESIf you are interested in making a difference in our community we encourage you to join us in our mission. There are several ways you can help:

• Serve on a Home Builders Association Foundation committee.

• Donate materials, labor and/or financial support towards a special needs housing project.

• Give to our next generation housing industry professional’s scholarship fund.

• Consider a next generation housing industry graduate for employment.

• Attend, sponsor and/or donate an item, service or experience to our annual Home & Hearth Benefit event.

• Make a financial contribution to our general fund so we can meet the unique needs of our grantees as they make them known to us.

• Host a fundraising event on behalf of the Home Builders Association Foundation through your employer, school, church or other organization.

SPECIAL NEEDS HOUSING PROJECTSThe Home Builders Association Foundation recognizes that there are people in our community that may need some help to stay independently and successfully in their home. Over the past two decades, the Home Builders Association Foundation has provided more than $250,000 in assistance to area non-profits towards special needs housing projects.

These projects include building wheelchair ramps and maintenance projects during Community Repair Days with Home Repair Services of Kent County, financial assistance and volunteer efforts with Habitat for Humanity of Kent County and other special needs housing projects.

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HOME BUILDER ASSOCIATION OF GREATER GRAND RAPIDS FOUNDATIONMembers of the Home Builders Association have always looked for ways to give back to their community – they give back of their time, talent and resources – simply because it’s the right thing to do. In 1988, the Home Builders Association Foundation was formed as a way to better meet needs in the community. Today, because of continued HBA member and community support, the legacy of giving back continues.

The Home Builders Association Foundation is the 501(c)3 charitable arm of the Home Builders Association of Greater Grand Rapids and all donations are tax deductible to the full extent allowed by law.

DEVELOPMENT OF THE NEXT GENERATION OF HOUSING INDUSTRY PROFESSIONALSThe housing industry is expected to continue to experience double digit growth and the need for skilled tradesmen has never been greater. Since 1990 the HBA Foundation has awarded more than $150,000 through individual student scholarships and grants for programs like Bethany Christian Services YouthBuild that encourage students to pursue careers in the building trades.

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VOLUNTEER OPPORTUNITIES

COMMITTEESCommittees are a great place to develop even stronger business connections and make a difference in your Association. Whatever your interest you can find a fit with one of our committees. Please consider volunteering your time. For information on any of the committees listed, what they do, how many times they meet, or any other questions you may have, please contact us at (616) 281-2021 or by email at homes@hbaggr.com.

Community Service Committee

Foundation Special Events

HBA Foundation Board of Directors

Housing Advocacy

Leadership Development Committee

Marketing & Public Relations

Membership Committee

Next Generation Committee

Parade of Homes Committee

Universal Design

Urban Development Committee

VOLUNTEER OPPORTUNITIESNot able to serve on a committee, but willing to help out in other ways? We need volunteers who can commit to help us maybe one or two times for an hour, a couple hours, etc. So, even if you can’t serve on a committee, we still need your help with various events and other fun volunteer activities!

Bucky the Builder / Helper

Remodeling & New Homes Show - HBA Booth

Home & Garden Show - HBA Booth

Community Repair Days

Other HBA events

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May 22 - June 6, 2015myGRhome.com/paradeofhomes

GUIDE SPONSOR SIGNATURE

EVENT SPONSOR

GET YOU R PROJ ECT STARTED RIGHT

REMODELING & NEW HOMES GUIDE

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myGRhome.com

myGRhome.com

BUILD SOMETHING GREAT

HOME BUILDERS ASSOCIATION OF GREATER GRAND RAPIDS3959 Clay Ave SW | Wyoming, MI 49548 | (616) 281-2021

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PARADE OF HOMES OFFICIAL GUIDESpring 2016, Fall 2016The Parade GUIDE is distributed at all Parade homes, and is a must for any company targeting the Parade attendee market and beyond. A digital version of the GUIDE is made available at myGRhome.com and in various mobile formats.

BUILDING AND PROJECT FINANCING GUIDEJanuary 2016This publication is distributed to all those that attend the Remodeling and New Home Show. This is fast becoming a must attend show for those that are planning to build or remodel. A digital version of the publication is made available at myGRhome.com and in various mobile formats. Additional copies are distributed by builders, lending institutions, title companies and real estate agents to their clients.

myGRhome HBA PARADE PREVIEWSpring 2016, Fall 2016MYGRHOME is the first look at the HBA Parade Homes and their locations. This publication is distributed at Option 1 Credit Unions to all ticket purchasers and inserted in the Grand Rapids Press to select zip codes. Additional copies are distributed by HBA members and approximately 250 drop locations. A digital version of MYGRHOME is made available at myGRhome.com.

HBA MEMBERSHIP ROSTERSpring 2016The HBAGGR Annual Roster is used year round by the membership. Contains complete contact information for all members plus, additional information those in the building industry will find useful.

WEST MICHIGAN BUILDERMonthly The official newsletter of the HBA of Greater Grand Rapids. This full-color publication is distributed via mail in May and September and every month to all members via email

PUBLICATIONS

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FREE!

FALL HBA PARADE OF HOMES PARADE HOMES PREVIEW COLORDISCOVER THE RIGHT PALETTE

Rates and ad sizes vary depending on the publication.

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MYGRHOME.COM

If you are looking for a way to get your name out there, drive mre traffic to your website and business while not spending a king’s ransom to do it, the HBAGGR website advertising opportunities may be just the ticket. MYGRHOME.COM is increasingly reaching those interested in everything related to their homes.

ONLINE DIRECTORY FEATURE LISTINGEach HBA member is listed on our website in our online membership directory. The listing includes, company name, member contact, phone number and website. The listing is in the categories you choose. With the feature listing, you can move to the top of the category listing and stand out even more. We will include additional information about your company, your company logo and photos.

LOGO LINKYour company logo with a direct link to your company website may be displayed on the left-hand side of all the pages of the website. Logo links are great for companies looking to gain qualified leads.

BANNER ADCapitilize on the HBA website traffic and advertise your company. The banner ads appear on each page and are limited.

ADDITIONAL CATEGORY LISTINGSAdditional category listings will ensure that your company can be found by your customers. In addition to the online directory, the HBA membership directory is published in printed publications 10 times per year.

WEBSITE OPPORTUNITIES

Home Builders of Greater Grand Rapids 3959 Clay Ave. SW, Wyoming, MI 49548www.myGRhome.com(616) 281-2021