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Consumers in China tend to be ahead of the curve when it comes to thinking about trends/innovations in online shopping. Theirs is a vibrant online retail landscape, with many initiatives that caught on in Asia.

2016 China:

The Futureof Commercehas Arrived

How to reach the Chinese Consumer

Basic online shopping: Product-focused

What doessmart shopping meanto consumers in China?

Going beyond the basics, creating an enhanced shopping experience is necessary to increase market share

The potential future of e-commerce in China:

Smart Lifestyle:Integration-focused

Smart Shopping: Experience-focused

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TOMORROW:

TODAY IN CHINA

CURRENT REALITY IN MUCH OF APAC:

Smart, savvy shoppers with skill and mastery that embrace smarter lifestyles; with an openness to expert guidance and advise in decision-making.

They seek seamless integration into current life moments - highly personalized, bespoke and anticipatory o�ering and assistance; and end-to-end shopping pathway integrated into life moments.

For a developing e-market, motivations for online shopping are hinged on ‘getting the basics right’; the product aspects need to be heightened in order to create a more compelling o�er…

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First, recreate the role of shopping as a social lubricant in the digital world

• In highly globalized markets, expectations of online o�ering can be lifted by the status quo of ready access to foreign luxuries in the local retail market

…next, enhance the in-store experience by bringing convenience, sensorials, and by spoiling the shoppers

• Also leverage online channels to consolidate expert advice, helping shoppers to make more informed decisions

Finally, up the ante on online deals and promotions by constantly innovating to reward shoppers with the absolute thrill of getting the best bargains

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In China, shoppers

want sophistication

in their shopping

experience–both in-store

and online

A personal “life” assistant for advanced e-commerce shoppers that enhances the fun of shopping and the mastery of life skills, while relieving the burden of chores and inconvenience

Path to purchase phases easily triggered, accessed and completed from wherever and whenever at most relevant life moments

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The experience needs to be fully integrated and anticipatory to

improve the fast-paced lifestyles of consumers to

move the frontier of digital commerce.

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It’s the MicroMoments Deliver unique experiences that delight and enable loyalty, seamlessly, NOW

Enable the Purchasing DecisionDeliver the best products to consumers – before they’ve even asked for it

Be Omni-Channel Stay connected and on, always

Go Digital: The Futureis NOW –

are you readyfor it?