2016 Annual ReportGlobalization and Localization AssociationGALA’S MISSION is to support our members and the language industry by creating communities, championing standards, sharing knowledge, and advancing technology.

GALA’s 2016 Report On:

MembershipProfessional & Leadership Development ProgramsCommunity & Collaborative InitiativesFinancials

2 GALA ANNUAL REPORT 2016

Dear Members,

The past year at GALA was marked by momentum around our new web platform along with refinements to our key programs. Our activities underscored GALA’s commitment to providing member companies with meaningful experiences, both online and in person, and we unveiled several new programs and campaigns.

Through resources, networking, and collaborative programs, GALA is helping industry companies to grow, connect, and succeed in our evolving sector.

In 2016 our goals were to enable member collaboration, develop high caliber content and resources, and grow membership outreach. This report highlights our most significant activities during GALA’s 2016 fiscal year, which ended 31 December 2016.

Looking ahead to 2017, we have programs in place to support member and industry stakeholder collaboration, train member employees, provide a window to important industry trends, build visibility for our member companies, and deliver a high-quality membership experience overall.

The year ahead will be a time to grow our newest programs, enhance established offerings, to share with the industry what GALA represents and delivers. On behalf of the team at GALA, I would like to thank our many members, sponsors, and volunteers that supported GALA’s activities in 2016.

Best regards,

Laura BrandonExecutive Director

MESSAGE TO OUR MEMBERS

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MEMBERSHIP

GALA MEMBERS WORLDWIDE

MEMBERSHIP BY THE NUMBERS

ACADEMIC, NON-PROFIT & GOVT MEMBERS

RENEWAL RATE

LANGUAGE SERVICES VENDORS

8

81%

304MEMBER WEB ACCOUNTS

CLIENT (NON-LSP) MEMBERS

TECHNOLOGY VENDORS

2415

2998

NEW MEMBERS IN 2016

ACADEMIC,NON-PROFIT &

GOVT MEMBERS

CLIENT (NON-LSP)

COMPANIES

TECHNOLOGY VENDORS

LANGUAGE SERVICES VENDORS

4 6 6 50

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PROFESSIONAL & LEADERSHIP DEVELOPMENT PROGRAMS

GALA provides opportunities for professionals to advance their expertise, skills, and knowledge. Our annual conference, publications, live webinar series, and on-demand library of videos provide members with relevant content, engaging speakers, and opportunities for meaningful face-to-face conversations with peers and industry leaders.

GALA CONFERENCE BY THE NUMBERS (NEW YORK 2016)

CUPS OF COFFEE

EDUCATIONAL SESSIONS33 SPONSORS &

EXHIBITORS33

TOP EXECUTIVES

FIRST-TIME GALA SPEAKERS

41%

92%

ORGANIZATIONS SPEAKERS

GALA PUBLICATIONS IN 2016

BLOGS AND ARTICLES

82JOBS90

MEMBER PRESS RELEASES

133AUTHORS78

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GALA WEBINARS IN 2016

WEBINARS

PRESENTERS

WEBINAR REGISTRATIONS(UP FROM 1494 IN 2015)

OF GALA MEMBERS REGISTERED FOR AT LEAST ONE WEBINAR IN 2016 (UP FROM 46% IN 2015)

INDIVIDUAL PARTICIPANTS(UP FROM 800 IN 2015)

COMPANIES HAD 10+ WEBINAR REGISTRATIONS IN 2016 (UP FROM 21 COMPANIES IN 2015)

3438

336260%

127285

GALA-GLOBAL.ORG IN 2016

TOP* PLACEMENT IN GOOGLE FOR KEYWORD “LOCALIZATION” (*AFTER WIKIPEDIA)

TOP PLACEMENT IN GOOGLE FOR KEYWORD “LOCALIZATION JOBS”

780,197

1. MEMBER DIRECTORY2. “WHAT IS LOCALIZATION” PAGE3. JOB BOARD4. “WHAT IS TRANSLATION” PAGE5. INDUSTRY FACTS AND DATA PAGE

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COMMUNITY & COLLABORATIVE INITIATIVESGALA is dedicated to promoting the industry and supporting a community where networking and collaboration can thrive. To foster idea exchange and help industry professionals connect with one another, we host events, facilitate community groups, promote our members, and provide forums for discussion about topics of importance to our industry.

GALA CONNECT BY

THE NUMBERS

GROUPS

POSTS

GROUP MEMBERS

SPECIAL INTEREST GROUP WITH BI-MONTHLY

TELECONFERENCES (CLIENT-ONLY

INTEREST GROUP)

19

331

792

1

GALA CONNECT ONLINE COMMUNITYGALA’s new online community launched in September 2016.

MEMBER GROUPS

Building Bridges: Buyers and Suppliers

CAT & TMS Tools

Project Management & Managers

And more...

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PARTNER PROGRAMIn 2016 we completed our maiden year of the GALA Partner Program, designed to streamline and make visible GALA’s collaboration with a wide variety of organizations. We currently have 18 active partnerships with related organizations.

COLLABORATIVE EVENTSGALA collaborated with other organizations to provide expert content at their events. We value collaborations as a way to shine a spotlight on translation, localization, and the language industry as a whole. Participating allows us to introduce our industry to new audiences and provide a deeper understanding to those already familiar with it.

AMBASSADOR PROGRAMIn 2016 we had four GALA ambassadors working in these key areas (regional and topical): India, Latin America, Gender Equality, Education/Talent, and Standards.

The role of appointed GALA Ambassadors is to represent and advocate on behalf of GALA. They play an important role at conferences, workshops, educational meetings, and other events; online, in person and through special assignments. A key aim of the GALA Ambassador Program is to facilitate communication between the association and industry stakeholders around the world.

Local Networking Events: • Barcelona• Cairo• Rio de Janeiro• Minneapolis• Santa Clara

Partner events: • GALA Localization Forum

at tekom• ABRATES• Four SLUG events (Seattle

Localization User Group)

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#LoveYourLinguist CampaignLaunched on International Translation Day, GALA put the spotlight on our industry’s linguists and encouraged members to share appreciation for their linguists. The campaign received broad support, with many members and non-members sharing GALA’s content and embracing the celebration.

Applingua@applingua

To all the translators in the world, Happy Translation Day! :-D#LoveYourLinguist

GALA@GALA_Global

HAPPY INTL TRANSLATION DAY! GALA sends a huge thank you to interpreters and translators, the lifeblood of our industry #LoveYourLinguist

Delingua@Delingua_News

Hei, Käännetään! Looking forward to tomorrow’s Intl Translation Day!#LoveYourLinguist

Rising Star Award and Student ConnectionsFor the third consecutive year, we awarded two students a Rising Star award. Winners receive a free registration and travel stipend to attend GALA’s Language of Business conference. We also began a new program for student volunteers at the conference.

Rising Star student winners

Student volunteers from 3 universities

Open Community GroupsGALA launched several open access community groups for communication with stakeholders across the industry. These groups are open to all to help foster dialog among individuals who may not have access to GALA membership.

Freelance Partnerships (translators)

Global Business Book Club

University-Industry Partnerships (instructors)

And more...

BRIDGE-BUILDING OUTREACH

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GALA ON SOCIAL MEDIA

TWITTER FOLLOWERS

FACEBOOKLIKES

LINKEDIN GROUP MEMBERS

8768 5235 2777

GALA@GALA_Global

“Our industry exists as a living, breathing reminder that no one country can survive on their own.” Read article - bit.ly/2hrBsOH

GALA@GALA_Global

GALA Members, the 2016 NY conference recordings are free for all members ($60 value each)! Gain valuable insight:bit.ly/2e5yoVM

GALA@GALA_Global

Catalog, prioritize, and define functionalities a common API standard can fulfill = the goal of TAPICC. Help out!bit.ly/2e9Ibew

TAPICC PROGRAMThe Translation API Class and Cases (TAPICC) initiative is a collaborative, community-driven, open-source project to advance API standards in the localization industry. The overall purpose of this project is to provide a metadata and API framework on which users can base their integration, automation and interoperability efforts. TAPICC was launched in September 2016.

“GALA is the best association and a great place where we can meet professionally and gain knowledge.”

“It is the de-facto association in the industry. We appreciate the opportunity to meet other LSPs and discuss matters that concern us all.”

“GALA provides me with the best tools to connect, learn and be a better player in the language services and technology industry.”

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2017 MEMBER SURVEY HIGHLIGHTS

TOP REASONS WHY COMPANIES ARE MEMBERS OF GALA

HOW LIKELY ARE YOU TO RENEW YOUR GALA MEMBERSHIP?

QUOTES FROM ANNUAL SURVEY

NETWORKING

WILL DEFINITELY

RENEW

TRAINING & RESOURCES

WILL LIKELYRENEW

PROFESSIONAL AFFILIATION

WILL LIKELYNOT RENEW

INDUSTRY INTELLIGENCE

I DON’TKNOW

#1

59%

#2

28%

#3

2%

#4

11%

“GALA does a great job at representing the interests of the language industry.”

“I want to be a part of a community that can make positive changes to the industry.”

“Peer-to-peer exchange of experience, information updates on the latest developments in our industry, member benefits and discounts. And it has proved during the years that GALA is simply the best.”

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FINANCIALSOur operational performance was driven by a stable member base and conference revenues. GALA’s finance policy calls for minimum reserves of US $100,000 to cover 3-5 months of average operating expenses. Looking ahead, management will continue to monitor key business drivers and economic conditions and their related impact on 2017 and beyond.

$940,991 $939,571

Conference: Annual GALA conference

Membership: Member communications, web platform, customer service, and join, lapse, renew activities

Programs: GALA Connect, onDemand, content development, publications, and SIG support

Promo: External events, travel, promotions, and recruiting efforts

61%

2%

CONFERENCE

OTHER*

54%CONFERENCE21%

MEMBERSHIP

12%PROMO

13%PROGRAMS

37%MEMBERSHIP

DUES

2016 EXPENSES

2016 Expenses2016 Revenues

*Other: onDemand and Advertising

AMBASSADORS STAFFLaura Brandon, Executive Director

Allison Ferch, Programs Director

Ruth Duersch, Communications Manager

Alicia Deadrick, Membership Manager

Fabiano Cid (Latin America & Gender Equality)Ccaps Translation and Localization, Brazil

Serge Gladkoff (TAPICC)Logrus International, Inc., United States

Biraj Rath (India)Braahmam Net Solutions India

Joël Sigling (Talent/Education)AVB Language Group, Netherlands

GALA VOLUNTEERLEADERSHIP AND STAFFBOARD OF DIRECTORS2016 Board of Directors

Véronique Özkaya (Chair)Xplanation, Belgium

Jesper Sandberg (Vice Chair)Sandberg Translation Partners Limited, United Kingdom

Robert Etches (Treasurer)Textminded Danmark

Manal Amin (Secretary)Arabize, Egypt

Tea Dietterich (Ambassador Affairs Liaison)2M Language Services, Australia & France

Klaus Fleischmann (Membership Liaison)Kaleidoscope GmbH, Austria

Wafaa Mohiy (2017 Conference ProgramCommittee Liaison)Saudisoft, Egypt

2017 Board of Directors

Jesper Sandberg (Chair)Sandberg Translation Partners Limited, United Kingdom

Klaus Fleischmann (Vice Chair and TAPICC)Kaleidoscope GmbH, Austria

Sabina Jasinska (Secretary and Marketing/PR Liaison)Donnelley Language Solutions, United Kingdom

Wafaa Mohiy (Treasurer)Saudisoft, Egypt

Pedro Gomez (2018 Conference Program Committee Liaison)Microsoft, United States of America

Tea Dietterich (Ambassador Affairs Liaison)2M Language Services, Australia & France

George Zhao (Membership Liaison)Boffin Language Group, Inc., Canada