2016 - American Society for Microbiologyjournals.asm.org/site/misc/ASM_Media_Kit2016.pdf · 4 ADVERTISING Online advertising offers access to ASM’s global audience, reaching hundreds

MEDIA KITASM JOURNALS 2016

CONTENTS

INTRODUCTION 3

ONLINE ADVERTISING 4

ETOC SPONSORSHIPS 5

PRINT ADVERTISING 6

AAC® RATES 8

AEM® RATES 10

CMR® RATES 12

CVI® RATES 14

GENOMEA™ RATES 16

IAI® RATES 18

JB® RATES 20

JCM® RATES 22

JVI® RATES 24

MBIO® RATES 26

MMBR® RATES 28

MCB® RATES 30

MSPHERE™ RATES 32

MSYSTEMS™ RATES 33

MICROBE RATES 34

ABOUT ASM 37

3INTRODUCTION

ASM Journals continue to advance the life sciences by disseminating

top fundamental and applied research to scientists around the globe.

About ASM Journals

Thomson Reuters reports the following data in the

2016 Release of the Journal Citation Reports®:

• ASM journals publish over 20% of all Microbiology articles,

while accounting for 33% of all Microbiology citations

• ASM publishes 4 journals in the Top 20 of Microbiology

ranked by Impact Factor

• ASM publishes 5 journals in the Top 20 most-cited journals

in Microbiology

• ASM has the top-cited journal in 4 categories

4 ADVERTISING

Online advertising offers access to ASM’s global audience, reaching hundreds of

thousands of visitors each month. Through September 2016, journal pages received

over 8 million users and more than 28 million pageviews. Journal readers continuously

rely on ASM to publish the leading research in microbiology. Premium positioning

guarantees maximum impact. Weekly reports supply impression and click-through

data, providing measurable results for advertisers. Online advertising options include

728x90 pixel and 120x600 pixel banner ads, as well as eTOC sponsorships on all 14

journals.

Online Ad Placement

Approval & Cancellation Policies

File Requirements

Mechanical Specifications

Dimension Size

728 x 90 pixels 100 KB limit

120 x 600 pixels 100 KB limit

JPG, GIF, Rich Media, 3rd Party Tag,

Click-through URL. All Rich Media is

accepted.

Limited to a maximum of three loops

per 30 seconds for animated creatives.

User enabled media is allowed.

All online ads must be received no

later than 5 business days prior to

expected live date to allow for approval,

programing and testing.

ASM reserves the right to approve all

ad creatives which will run on any ASM

websites and emails. ASM reserves the

right to reject any creative that does

not follow ASM’s specifications.

All cancellations must be signed by

a WTG representative in order to be

considered valid.

Advertisers can select which pages they

would like to target their purchased

number of impressions. Ads may appear

on the following pages:

• Journal site home page

• Table of Contents page

• Abstracts pages

• Ahead of Print pages

• Search pages

Print & Online Bundles

ASM offers special pricing for advertisers

seeking to bundle print and online options.

Bundling print and online advertising will

ensure your message reaches the full

extent of our readership.

Standard Website Rates

Quantity Cost

25k impressions $ 45.00 CPM




SOV banner

advertising

Contact sales

representative

25k monthly

impressions

25% off net print

ad rate

50k monthly

impressions

30% off net print

ad rate

75k monthly

impressions

35% off net print

ad rate

Print & Online Bundling

* Not offered in conjunction with any other incentive

program.

* Ads must have at least a 1 pixel border

Online Advertising

eTOCSponsorships

ADVERTISING

eTOC (email Table of Contents) alerts are additional opportunities to reach relevant,

targeted audiences. These opt-in alerts are delivered when a journal issue closes. With

one ad space available on each alert, sponsoring an eTOC alert guarantees maximum

impact to your intended audience.

eTOC sponsorships are

available for all 14 ASM

journals.

Dimensions & File Size

728x90 pixels 100 KB limit. Ads must have at

least a 1 pixel border around it.

File Requirements

Banner Ad must be supplied without animation

(static only). No rich media can be accepted.

AAC® 10,195

AEM® 11,195

CMR® 10,698

CVI® 5,665

genomeA™ 17,637

IAI® 10,350

JB® 11,727

JCM® 11,177

JVI® 10,281

mBio® 32,402

MMBR® 15,619

MCB® 12,649

mSphere™

mSystems™

Number of Opt-in Subscriptions by Title:

Approval and Cancellation Policies

ASM reserves the right to approve

all ad creative, and may reject any

creative that does not follow ASM’s

specifications. All online ads must be

received no later than 5 business days

prior to expected live date to allow for

approval, programing and testing.



considered valid.

5

Earned Rate Discount Policy

Given to advertisers based on frequency within a 12 month

period. The earned rate is determined by the number of

insertions. Full pages and fractional pages count as single

insertions; each page of an insert counts as one insertion.

Rates are based on orders submitted. If the submitted rate

is not attained within the calendar year, clients will be

re-rated to the frequency rate which has been attained.

Clients will be required to remit the difference within 30

days of receipt of invoice. There are no cash rebates. Should

a greater frequency rate be attained over what has been

contracted for, credit will only be given on future advertising

placed.

Agency Commission

15%

Color charges and position charges are commissionable.

Insert charges are also commissionable (excluding back-up

charges). All extra charges are non-commissionable.

6 ADVERTISING

The journals’ international readership consists of practicing physicians and

research scientists working in the fields of pharmacy and pharmacology,

immunology, virology, molecular and cellular biology, biochemistry, pathology,

bacteriology, and other fields related to the world of microbiology.

PrintAdvertising

ASM General Meeting Convention Issues*

With the purchase of a full page ad in one of the following

issues, 15,000 impressions on the open access journal mBio®

will be provided during the month of May.

Reservation and materials must be received by the journal’s

closing deadline.

Journal Issues

Clinical Microbiology Reviews, April

Journal of Clinical Microbiology, May

*ASM Microbe 2016 (ASM/ICAAC), Boston, MA June 16-20

Paper Stock

50 lb. Gloss, excluding MCB (60 lb. Gloss).

Binding

Perfect.

Electronic Ad Submission

ASM Publications are produced digitally and printed

direct to plate (DTP). Below is the file format submission

information. Ads must be submitted as a high-resolution

PDF with advertiser name and issue date in the

filename. Upload a high-res PDF to the Walchli Tauber

Group FTP site at ftp2.wt-group.com; user: wtgroupftp,

password:sendfiles. Find the folder for the correct

ASM journal and the issue date for your ad, and copy

your high-res PDF into that file. Send an email to the

Print Production Manager, Karen Burkhardt, at karen.

[email protected] saying that you have uploaded

the materials. You may also email the PDF to Karen if the

file is less than 10 MB. Ads may be submitted on CD-

ROM. WinZip® and StuffIt® are the only acceptable

compression techniques.

Insert Requirements

2-page insert: 8-3/8” x 11-3/16”

4-page insert: 16-3/4” x 11-3/16”

Trimming: 3/16” off top, 1/8” bottom, gutter and outside

edge; margin for live matter 1/2” from trim and bind.

Stock: 70 lb. minimum, 100 lb. text stock maximum.

Quantity: Contact sales representative.

Copy clearance: Subject to approval by editor.

Shipping

For inserts:

Cenveo Communications

Attn: Wanda Hudson (ASM Publications, Quantity)

2901 Byrdhill Road

Richmond, VA 23228

For all other material:

Walchli Tauber Group, Inc.

Attn: Karen Burkhardt (ASM Publications)

2225 Old Emmorton Road, Suite 201

Bel Air, MD 21015

* Cancellation of space order forfeits right to position protection.

Cover/Preferred Position Rates*

2nd Cover Earned rate + 25%

3rd Cover Earned rate + 25%

4th Cover Earned rate + 50%

First Text Earned rate + 25%

Table of Contents Earned rate + 25%


Size Dimensions

Full (bleed) 8-3/8 x 11-1/8”

Full (non-bleed) 7 x 10”

1/2 (vertical) 3-1/4 x 10”

1/2 (horizontal) 7 x 4-3/4”

1/4 3-1/4 x 4-3/4”

7ADVERTISING

ftp://ftp2.wt-group.com

mailto:karen.burkhardt%40wt-group.com?subject=Uploaded%20Materials

mailto:karen.burkhardt%40wt-group.com?subject=Uploaded%20Materials

8 ONLINE RATES Antimicrobial Agents and Chemotherapy® (AAC®)

Established: 1972 Impact Factor: 4.476

# 1 Cited in Pharmacology & Pharmacy

Antimicrobial Agents and Chemotherapy (AAC) features interdisciplinary studies that

build our understanding of the underlying mechanisms and therapeutic applications

of antimicrobial and antiparasitic agents and chemotherapy. AAC is a key resource for

microbiologists, pharmaceutical researchers, biochemists, pharmacologists, clinicians

and other infectious disease practitioners.

* Cancellations cannot be accepted later than one week after space

reservation.

aac.asm.org


Quantity/Position Cost





SOV banner

advertisingContact sales representative

Average Monthly Website Performance*:

Int’l Impressions: 500,000

US Impressions: 50,000

Page views: 381,020

Users: 113,766

Time on site: 1:53 minutes

*Source: Google Analytics report, averaged from Jan. to Sep. 2015

Monthly (online only)

Closing Dates*

Issue eTOC

Jan. 12/16

Feb. 1/15

March 2/15

April 3/14

May 4/11

June 5/10

July 6/7

Aug. 7/11

Sept. 8/9

Oct. 9/12

Nov. 10/10

Dec. 11/8

eTOC Rates

eTOC Subscriptions: 10,170

Position Cost

Leaderboard banner $ 1 ,000 per edition

http://aac.asm.org

9ONLINE RATES

Which of the following best describesthe sector you work in?

What is your main area of research?

Which of the following best describesyour job function?

What is your professional status?

Demographic Survey*

Antimicrobial Agents and Chemotherapy® (AAC®)

Academic

Medical

Industry

Government

6%

11%

22%

61%

Researcher

Clinical Practioner

Lecturer/teacher

Information Professional

10%

1%

14%

75%

Professional

Postdoctoral Fellow

Graduate Student

4%

11%

85%

5 10 15 20 25 30 35

Other

Pharmacology

Molecular Biology

Virology

Bacteriology

Clinical Microbiology

Infectious Diseases

Antimicrobial Agents

Other

Pharmacology

Molecular Biology

Virology

Bacteriology


Infectious Diseases


10%

32%

5%

6%

5%

3%

4%

22%

*Source: Author Survey Demographics, 2014

10 Applied and Environmental Microbiology® (AEM®)


Applied and Environmental Microbiology (AEM) publishes papers that make significant

contributions to the following fields: applied microbiology, including biotechnology,

protein engineering, bioremediation, and food microbiology; microbial ecology,

including environmental, organismic, and genomic microbiology; interdisciplinary

microbiology, including invertebrate microbiology, plant microbiology, aquatic

microbiology and geomicrobiology.

ONLINE RATES




Page views: 596,021

Users: 164,199









SOV banner


# 1 Cited in Microbiology aem.asm.org



reservation.

Closing Dates*

Issue eTOC

Jan. 12/8

Jan. 12/24

Feb. 1/8

Feb. 1/25

March 2/5

March 2/23

April 3/8

April 3/22

May 4/5

May 4/19

June 5/3

June 5/17

July 5/31

July 6/17

Aug. 7/1

Aug. 7/18

Sept. 8/2

Sept. 8/17

Oct. 9/5

Oct. 9/19

Nov. 9/30

Nov. 10/14

Dec. 10/28

Dec. 11/8

eTOC Rates


Position Cost


http://aem.asm.org

11ONLINE RATESApplied and Environmental Microbiology® (AEM®)

**Source: Author Survey Demographics, 2014

Demographic Survey**

Academic

2% 3%

11%

84%

Government

Industry

Medical

Researcher16%

84%

Lecturer/teacher

Professional

7%

15%

78%

Postdoctoral Fellow

Graduate Student

5 10 15 20 25


Molecular Biology

Bacteriology

Biotechnology

Applied and Industrial Microbiology

Microbial Ecology

Food Microbiology

Environmental Microbiology


Molecular Biology

Bacteriology

Biotechnology


Microbial Ecology

Food Microbiology


14%

23%

7%

10%

6%

5%

5%

15%





12 PRINT RATES Clinical Microbiology Reviews® (CMR®)

Frequency: Quarterly Established: 1988 Impact Factor: 17.406#2 in Microbiology by Impact Factor

Closing Dates*

Issue Space Material

Jan. 11/17 11/30

April 2/18 2/29

July 5/18 5/27

Oct. 8/17 8/26

* Cancellations cannot be accepted later than one

week after space reservation. Issue dates in bold

will be distributed at the ASM General Meeting

(May) and ICAAC (September).

Clinical Microbiology Reviews (CMR) analyzes the latest developments in clinical

microbiology and immunology. Clinical and medical microbiologists, immunologists,

epidemiologists, pathologists, public health workers, and infectious disease workers all

turn to the journal to discover not only the current state of knowledge in the field, but also

balanced, thought-provoking perspectives on controversial issues.

Freq. 1 Page 1/2 Page 1/4

Page

1x $ 1,465 $ 1,005 $ 680

4x $ 1,420 $ 995 $ 675

8x $ 1,395 $ 980 $ 660

16x $ 1,335 $ 935 $ 625

Run of Book (ROB) B/W Rates

Color Rates (Per Page)

Standard $ 935

Matched $ 975

3/4 Color $ 1,465

Freq. 2 Page 4 Page

1x $ 2,930 $ 5,860

4x $ 2,840 $ 5,680

8x $ 2,790 $ 5,580

16x $ 2,670 $ 5,340

Insert Rates

Larger units, gate-folds, tip-ins, die cuts:

Rates upon request.

Business Reply Cards: 2x earned B/W

page rate.

Back-up Rates: One-half earned B/W

page rate. Larger units, gate-folds, tip-

ins, die cuts: rates upon request. Special

handling charges, etc., for unusual insert

handling, rates upon request.

eTOC Closing Dates

Issue eTOC

Jan. 12/3

April 3/3

July 6/2

Oct. 8/31

13ONLINE RATESClinical Microbiology Reviews® (CMR®)




Page views: 172,241

Users: 76,590









SOV banner


eTOC Rates

Position Cost

Leaderboard banner $ 1,000 per edition


Demographic Survey*

Clinical Microbiology Reviews (CMR) analyzes the latest developments in clinical

microbiology and immunology. Clinical and medical microbiologists, immunologists,

epidemiologists, pathologists, public health workers, and infectious disease workers all

turn to the journal to discover not only the current state of knowledge in the field, but also

balanced, thought-provoking perspectives on controversial issues.

cmr.asm.org

Researcher22%

56%

22%

Lecturer/teacher

Clinical Practioner

10 20 30 40 50

Virology



Infectious Diseases

Virology



Infectious Diseases

10%

50%

5%10%

5%

3%

30%




http://cmr.asm.org

1314 ONLINE RATES Clinical and Vaccine Immunology® (CVI®)

Clinical and Vaccine Immunology (CVI) enhances understanding of the immune

response in health and disease by showcasing discoveries in clinical, laboratory,

and vaccine immunology. Areas of focus include microbial immunology, immune

mechanisms, veterinary immunology, and all aspects of vaccine research:

development and evaluation of vaccines, immune responses to vaccines,

vaccine vectors, adjuvants and immunomodulators, assays of vaccine efficacy

and clinical trials.

eTOC Rates


Position Cost






Page views: 56,428

Users: 24,951



Closing Dates**

Issue eTOC

Jan. 12/24

Feb. 1/25

March 2/23

April 3/22

May 4/25

June 5/23

July 6/21

Aug. 7/25

Sept. 8/23

Oct. 9/21

Nov. 10/24

Dec. 11/18







SOV banner


* *Cancellations cannot be accepted later than one week after space

reservation.

Established: 1994 Impact Factor: 2.470 cvi.asm.org

http://cvi.asm.org

141415ONLINE RATES

Demographic Survey*

Clinical and Vaccine Immunology® (CVI®)

5 10 15 20 25

Genetics/Genomics

Biochemistry

Other

Virology

Infectious Diseases


Vaccinology

Immunology

Genetics/Genomics

Biochemistry

Other

Virology

Infectious Diseases


Vaccinology

Immunology

14%

21%

12%

14%

9%

2%

2%

19%

Academic

5%

19%

26%

50%

Medical

Government

Industry

Researcher

7%

21%

72%

Clinical Practioner

Lecturer/teacher

Professional

2%

10%

88%

Postdoctoral Fellow

Graduate Student












SOV banner


eTOC Rates


Position Cost


Issue eTOC

Feb. 2/23

April 4/26

June 6/21

Aug. 8/23

Oct. 10/25

Dec. 12/27

Closing Dates**

** Cancellations cannot be accepted later than one week after

space reservation.

13

`t

16 ONLINE RATES




Page views: 82,518

Users: 35,037


* Source: Google Analytics report, averaged from Jan. to Sep. 2015

Established: 2013

New articles posted as they become available;

Issues batched bimonthly. (Online only)

genomea.asm.org

Genome Announcements™ (genomeA™)

Genome Announcements™ is a new online-only, fully open access journal

that publishes short manuscripts announcing the availability of recently

sequenced genomes of prokaryotic and eukaryotic microbes and viruses in

public databases. These announcements inform readers of the availability

of new genome sequences and provide the rationale for sequencing a

particular organism, as well as details of the methodologies and protocols

used in assembly of the genome sequence.

Academic

Government

Medical

Industry

3%6%

9%

82%

Demographic Survey*


The following data presents the Top 20 sequencing instruments and assembly software programs used by Genome Announcements authors.

141417ONLINE RATES

Top 20 Sequencing Instruments used by genomeA™ Authors:

Top 20 Assembly Software Programs used by genomeA™ Authors:

1. 454 GS FLX Titanium (Roche)

2. HiSeq (Illumina)

3. MiSeq (Illumina)

4. Ion PGM Sequencer (Life Tech)

5. Genome Analyzer IIx (Illumina)

6. Sanger dideoxy sequencing

7. Illumina

8. 3730/3730xl DNA Analyzer (ABI)

9. PacBio RS (Pacific Biosciences)

10. Primer Walking

11. 454 GS Junior (Roche)

12. 3130 Genetic Analyzer (ABI)

13. SOLiD 4 System

14. HiScanSQ (Illumina)

15. SOLiD 3 System

16. PRISM 3100 Genetic Analyzer (ABI)

17. Ion Proton (Life Tech)

18. PRISM 3700 Genetic Analyzer (ABI)

19. Solexa

20. Ion Torrent (Life Tech)

1. Newbler

2. Velvet

3. CLC Genomics Workbench

4. SOAPdenovo

5. MIRA

6. GS De Novo Assembler

7. GLIMMER

8. ABySS

9. SPPACE

10. SeqMan NGen

11. ALLPATHS-LG

12. Celera WGA Assembler / CABOG

13. SPAdes

14. DNAStar

15. Geneious

16. HGAP

17. Phrap

18. GapFiller

19. A5 pipeline

20. Bowtie

Genome Announcements™ (genomeA™)

Researcher

Lecturer/teacher

12%

88%

Professional

Postdoctoral Fellow

Graduate Student

7%

17%

76%

5 10 15 20 25


Biotechnology

Microbial Ecology

Infectious Diseases

Bacteriology


Virology

Genetics/Genomics


Biotechnology

Microbial Ecology

Infectious Diseases

Bacteriology


Virology

Genetics/Genomics

17%

24%

7%

14%

7%

2%

5%

19%

What is your main area of research? Which of the following best describesyour job function?



18 Infection and Immunity® (IAI®)


ONLINE RATES




Page views: 203,989

Users: 65,012


* Source: Google Analytics report, averaged from Jan. to Sep. 2015 Closing Dates*

Issue eTOC

Jan. 12/11

Feb. 1/11

March 2/10

April 3/11

May 4/11

June 5/11

July 6/10

Aug. 7/8

Sept. 8/8

Oct. 9/6

Nov. 10/3

Dec. 11/7


reservation. Issue dates in bold will be distributed at the ASM General

Meeting (May).

eTOC Rates


Position Cost








SOV banner


iai.asm.org


Infection and Immunity (IAI) reports key discoveries that help microbiologists,

immunologists, epidemiologists, pathologists and clinicians to gain new insights into

the underlying mechanisms of host-pathogen interactions and develop novel strategies

to prevent or treat infectious diseases. Specific areas of interest include mechanisms

of molecular pathogenesis, virulence factors, cellular microbiology, experimental

models of infection, host resistance or susceptibility, and the generation of innate and

adaptive immune responses.

http://iai.asm.org

19ONLINE RATESInfection and Immunity® (IAI®)

Demographic Survey*

Academic

Government

Medical

Industry

3%6%

10%

81%

Researcher

Lecturer/teacher

Clinical Practioner


1% 5%

13%

81%

Professional

Postdoctoral Fellow

Graduate Student

7%

17%

76%





10 20 30 40 50

Epidemiology/Public Health

Genetics/Genomics

Vaccinology

Other

Molecular Biology

Bacteriology

Immunology

Infectious Diseases


Genetics/Genomics

Vaccinology

Other

Molecular Biology

Bacteriology

Immunology

Infectious Diseases

14%

47%

3%

3%

3%

2%

2%

17%


20 Journal of Bacteriology® (JB®)


#2 Cited in Microbiology

Journal of Bacteriology ® (JB) publishes research articles that probe fundamental

processes in bacteria, archaea and their viruses, and the molecular mechanisms by

which they interact with each other and with their hosts and their environments.

ONLINE RATES




Page views: 329,198

Users: 85,409



Closing Dates*

eTOC

Position Cost









SOV banner


jb.asm.org



reservation.

Issue eTOC

Jan. 12/1

Jan. 12/15

Feb. 1/4

Feb. 1/15

March 2/1

March 2/16

April 3/4

April 3/18

May 4/1

May 4/15

June 5/2

June 5/16

July 5/31

July 6/14

Aug. 6/29

Aug. 7/15

Sept. 7/29

Sept. 8/12

Oct. 8/26

Oct. 9/9

Nov. 9/26

Nov. 10/10

Dec. 10/24

Dec. 11/7

http://jb.asm.org

21ONLINE RATESJournal of Bacteriology® (JB®)

Demographic Survey*

Academic

Government

Medical

Industry

1% 3%

92%

4%

Researcher

Lecturer/teacher

10%

90%

Professional

Postdoctoral Fellow

Graduate Student

4%8%

88%

5 10 15 20 25 30 35

Biotechnology


Other

Biochemistry

Infectious Diseases

Genetics/Genomics

Molecular Biology

Bacteriology

Biotechnology


Other

Biochemistry

Infectious Diseases

Genetics/Genomics

Molecular Biology

Bacteriology

9%

35%

6%

7%

5%

3%

4%

22%






22 PRINT RATES Journal of Clinical Microbiology® (JCM®)

Frequency: Monthly Established: 1975 Impact Factor: 3.993#3 Cited in Microbiology

Journal of Clinical Microbiology (JCM) publishes the most current research related to

the laboratory diagnosis of human and animal infections and the role of the laboratory

in both the management of infectious diseases and the elucidation of the epidemiology

of infections.

Freq. 1 Page 1/2 Page 1/4 Page

1x $ 2,225 $ 1,510 $ 1,060

3x $ 2,170 $ 1,490 $ 1,050

6x $ 2,140 $ 1,465 $ 1,040

12x $ 2,080 $ 1,425 $ 1,010

24x $ 2,010 $ 1,385 —

36x $ 1,955 $ 1,340 —

48x $ 1,875 $ 1,290 —


Freq. 2 Page 4 Page

1x $ 4,450 $ 8,900

3x $ 4,340 $ 8,680

6x $ 4,280 $ 8,560

12x $ 4,160 $ 8,320

24x $ 4,020 $ 8,040

36x $ 3,910 $ 7,820

48x $ 3,750 $ 7,500

Insert Rates Closing Dates*

Issue Space Material

Jan. 12/1 12/10

Feb. 12/30 1/11

March 1/28 2/8

April 2/29 3/9

May 3/29 4/7

June 4/26 5/5

July 5/27 6/8

Aug. 6/27 7/7

Sept. 7/28 8/8

Oct. 8/26 9/7

Nov. 9/26 10/5

Dec. 10/27 11/7






Standard $ 940

Matched $ 975

3/4 Color $ 1,840

Larger units, gate-folds, tip-ins, die

cuts: Rates upon request.


page rate.






23ONLINE RATES




Page views: 379,901

Users: 120,479



Journal of Clinical Microbiology® (JCM®)

eTOC Rates

Position Cost




Demographic Survey*






SOV banner


jcm.asm.org

Issue eTOC

Jan. 12/15

Feb. 1/15

March 2/12

April 3/14

May 4/12

June 5/10

July 6/13

Aug. 7/12

Sept. 8/11

Oct. 9/12

Nov. 10/11

Dec. 11/10

Medical

Academic

Government

Industry

4%

11%

42%

43%

Researcher

Clinical Practioner

Lecturer/teacher


1%

9%

26%

64%

Professional

Postdoctoral Fellow

Graduate Student

5%

8%

87%

5 10 15 20 25 30 35 40

Molecular Biology

Other



Bacteriology

Virology

Infectious Diseases


Molecular Biology

Other



Bacteriology

Virology

Infectious Diseases


11%

38%

6%

7%

5%

4%

5%

15%


Which of the following best

describes your job function?

What is your professional status?Which of the following best

describes the sector you work in?


http://jcm.asm.org

ONLINE RATES Journal of Virology® (JVI®)

Established: 1967 Impact Factor: 4.439# 1 Cited in Virology

Journal of Virology (JVI) explores the nature of the viruses of animals, archaea,

bacteria, fungi, plants, and protozoa, reporting important new discoveries and

pointing to new directions in research. Among the key issues investigated are virus

structure and assembly, viral genome replication and regulation of gene expression,

genetic diversity and evolution, virus-cell interactions, cellular responses to infection,

transformation and oncogenesis, gene delivery, viral pathogenesis and immunity, and

vaccines and antiviral agents.

24

jvi.asm.org

eTOC Rates

Position Cost









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Page views: 435,049

Users: 102,549


* Source: Google Analytics report, averaged from Jan. to Sep. 2015

Closing Dates*



reservation.

Issue eTOC

Jan. 12/1

Jan. 12/15

Feb. 1/4

Feb. 1/15

March 2/1

March 2/16

April 3/4

April 3/18

May 4/1

May 4/15

June 5/2

June 5/16

July 5/31

July 6/14

Aug. 6/29

Aug. 7/15

Sept. 7/29

Sept. 8/12

Oct. 8/26

Oct. 9/9

Nov. 9/26

Nov. 10/10

Dec. 10/24

Dec. 11/7

http://jvi.asm.org

Journal of Virology® (JVI®)

Demographic Survey*

25ONLINE RATES

Academic

Government

Medical

Industry

87%

8%4%

1%

Researcher

Lecturer/teacher

Clinical Practioner

3%3%

94%

Professional

Postdoctoral Fellow

Graduate Student

82%

14%

4%

10 20 30 40 50 60 70 80

Molecular Biology

Biochemistry

Biotechnology

Vaccinology

Immunology

Infectious Diseases

Virology

Molecular Biology

Biochemistry

Biotechnology

Vaccinology

Immunology

Infectious Diseases

Virology

6%

75%

3%

3%

1%

1%

1%

9%






13 ONLINE26 ONLINE RATES mBio®

mBio is ASM’s broad-scope, open-access journal. The journal focuses on

publishing cutting-edge research across all major areas of the microbial sciences,

including virology, bacteriology, parasitology, mycology, and allied fields, which

may include immunology, ecology, population biology, computational biology,

anti-infectives and vaccines, and public health.









SOV banner


New articles posted weekly; Issues batched bimonthly. (Online only)

Impact Factor: 6.786



Page views: 144,637

Users: 41,234


eTOC Rates


Position Cost


Established: 2010 mbio.asm.org

#12 in Microbiology by Impact Factor

Closing Dates*

Issue eTOC

March 2/29

May 5/2

July 7/1

Sept. 9/5

Nov. 10/31

Jan. 2017 1/2


reservation.

http://mbio.asm.org

141427ONLINE RATESmBio®

Demographic Survey*




Academic

Government

Industry

Medical81%

7%

6%

6%

Researcher

Lecturer/teacher

Clinical Practioner

3%4%

93%

5 10 15 20 25 30

Eukaryotic Microorganisms

Molecular Biology

Virology

Microbial Ecology


Genetics/Genomics

Bacteriology

Infectious Diseases


Molecular Biology

Virology

Microbial Ecology


Genetics/Genomics

Bacteriology

Infectious Diseases

11%

38%

6%

7%

5%

4%

5%

15%


28 ONLINE RATES Microbiology and Molecular Biology Reviews® (MMBR®)


Microbiology and Molecular Biology Reviews (MMBR) keeps researchers current with

the latest developments in microbiology as well as related fields such as immunology

and molecular and cellular biology. Review articles enable both specialists and

nonspecialists to build an understanding of bacteria, viruses, parasites, fungi, and

other higher eukaryotes.




Page views: 83,493

Users: 42,396


*Source: Google Analytics report, averaged from Jan. to Sep. 2015 Closing Dates


reservation. Issue dates in bold will be distributed at the ASM

General Meeting (May).

eTOC Rates


Position Cost








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#3 in Microbiology by Impact Factormmbr.asm.org

Quarterly (online only)

Issue eTOC

March 2/3

June 5/5

Sept. 8/4

Dec. 11/3

http://mmbr.asm.org

29ONLINE RATESMicrobiology and Molecular Biology Reviews® (MMBR®)

Demographic Survey*

Academic

Medical

86%

14%

0

5 10 15 20 25 30

Virology

Bacteriology

Microbial Ecology

Biochemistry

Infectious Diseases

Virology

Bacteriology

Microbial Ecology

Biochemistry

Infectious Diseases

14%

29%

14%

14%

5%

4%

29%




30 ONLINE RATES Molecular and Cellular Biology® (MCB®)

Established: 1981 Impact Factor: 4.777#4 Cited in Cell Biology

Molecular and Cellular Biology (MCB) showcases significant discoveries in cellular

morphology and function, genome organization, regulation of genetic expression,

morphogenesis, and somatic cell genetics. The journal also examines viral systems,

publishing papers that emphasize their impact on the cell.




Page views: 253,598

Users: 75,762



eTOC Rates







SOV banner


mcb.asm.org


eTOC Rates


Position Cost


Closing Dates*


reservation.

Issue eTOC

Jan. 12/7

Jan. 12/17

Feb. 1/5

Feb. 1/19

March 2/2

March 2/17

April 3/7

April 3/21

May 4/4

May 4/19

June 5/3

June 5/17

July 6/2

July 6/16

Aug. 7/1

Aug. 7/16

Sept. 8/1

Sept. 8/15

Oct. 8/29

Oct. 9/13

Nov. 9/29

Nov. 10/17

Dec. 11/1

Dec. 11/11

http://mcb.asm.org

31ONLINE RATESMolecular and Cellular Biology® (MCB®)

Demographic Survey*

Academic

Government

Medical

93%

4%3%

Researcher

Lecturer/teacher


95%

4%1%

Professional

Postdoctoral Fellow

94%

6%

10 20 30 40 50

Vaccinology

Genetics/Genomics

Infectious Diseases


Immunology

Other

Biochemistry

Molecular Biology

Vaccinology

Genetics/Genomics

Infectious Diseases


Immunology

Other

Biochemistry

Molecular Biology

14%

47%

4%

6%

1%

3%

3%

17%






13 ONLINE32 ONLINE RATES mSphere™

mSphere™ is a multidisciplinary open access journal that focuses on rapid publication

of fundamental contributions to our understanding of microbiology. Its scope reflects

the immense range of fields within the microbial sciences, creating new opportunities

for researchers to share findings that are transforming our understanding of human,

animal, and plant health and disease, ecosystems, neuroscience, energy production,

climate change, evolution, biogeochemical cycling, and food and drug production.

To leverage the broader reach and accessibility of our new pan-microbiology open-

access journal, Eukaryotic Cell® (EC) will join mSphere™ at launch.







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New articles posted weekly; (Online only)

eTOC Rates

eTOC Subscriptions:

Position Cost


** Cancellations cannot be accepted later than one week after space reservation.

Established: 2016 msphere.asm.org

Closing Dates*

Issue eTOC

Feb. 2/19

April 4/22

June 6/17

Aug. 8/19

Oct. 10/24

Dec. 12/23

http://msphere.asm.org

eTOC Rates

eTOC Subscriptions:

Position Cost


** Cancellations cannot be accepted later than one week after space reservation.

13 ONLINE 33ONLINE RATESmSystems™

mSystems™ is a multidisciplinary open-access journal publishing preeminent work that

achieves insights into metabolic and regulatory systems at the scale of both the single

cell and microbial communities. The scope of mSystems™ encompasses all important

biological and biochemical findings in microbial systems biology, including those

drawn from analyses of large data sets, as well as new technical and computational

methodologies for deriving these insights. mSystems™ publishes research focused

on the microbiome, genomics, metagenomics, transcriptomics, metabolomics,

proteomics, glycomics, bioinformatics, and computational microbiology.







SOV banner


New articles posted weekly; (Online only)

Established: 2016 msystems.asm.org

Closing Dates*

Issue eTOC

Feb. 2/19

April 4/22

June 6/17

Aug. 8/19

Oct. 10/24

Dec. 12/23

http://msystems.asm.org

34 RATES

Microbe provides timely information on a broad range of scientific and policy issues

to the worldwide community of microbiologists. Each issue contains in-depth features

on the life sciences, updates on current topics, ASM News, ASM meetings, products,

and services.

Microbe Magazine

Frequency: Monthly Established: 1935 Print Circulation: 30,544


Standard $ 1,040

Matched $ 1,085

3/4 Color $ 2,125

Freq. 1 Page 1/2

Page

1/4

Page

1x $ 3,095 $ 2,105 $ 1,430

3x $ 3,010 $ 2,060 $ 1,400

6x $ 2,965 $ 2,040 $ 1,375

12x $ 2,840 $ 1,935 $ 1,300

24x $ 2,710 $ 1,850 —

36x $ 2,595 $ 1,765 —

48x $ 2,450 $ 1,690 —


Binding

Freq. 1 Page 4 Page

1x $ 6,190 $ 12,380

3x $ 6,020 $ 12,040

6x $ 5,930 $ 11,860

12x $ 5,680 $ 11,360

24x $ 5,420 $ 10,840

36x $ 5,190 $ 10,380

48x $ 4,900 $ 9,800

Insert Rates

Larger units, gate-folds, tip-ins, die cuts:

Rates upon request.


page rate.

Larger Size Business Reply Cards: 2x

earned B/W page rate.






Closing Dates





Issue Space Material eTOC

Jan. 12/10 12/16 12/31

Feb. 1/7 1/11 1/29

March 2/4 2/8 2/26

April 3/9 3/11 3/27

May 4/5 4/7 4/24

June 5/11 5/13 5/29

Saddle stitched.

Paper Stock

40 lb Velocity Plus. Four-color process;

150 line screen.

** Cancellation of space order forfeits right to

position protection.

Cover/Preferred Position Rates**

2nd Cover Earned rate + 25%

3rd Cover Earned rate + 25%

4th Cover Earned rate + 50%

Insert Stock

70 lb. minimum, 100 lb. maximum text

stock.

microbemagazine.org

*Online only beginning July 2016

http://microbemagazine.org

Agency Commission

15%

Color charges and position charges

are commissionable. Insert charges are

also commissionable (excluding back-

up charges). All extra charges are non-

commissionable.

Paper Stock

50 lb. Gloss.

Binding

Perfect.

Electronic Ad Submission

Microbe is produced digitally and

printed direct to plate (DTP). Below is

the file format submission information.

Ads must be submitted as a high-

resolution PDF with advertiser name

and issue date in the file name.

Upload a high-res PDF to the Walchli

Tauber Group FTP site at ftp://www.wt-

group.com; user: wtgroupftp, password:

sendfiles

Find the folder for Microbe and the

issue date for your ad, and copy your

high-res PDF into that file. Send an

email to the Print Production Manager,

Karen Burkhardt, at karen.burkhardt@

wt-group.com saying that you have

uploaded the materials.

You also may email the PDF to Karen

if the file is less than 10 MB. Ads may

be submitted on CD-ROM. WinZip®

and StuffIt® are the only acceptable

compression techniques.

Insert Requirements

2-page insert: 8-3/8” x 11-3/16”

4-page insert: 16-3/4” x 11-3/16”

Trimming: 3/16” off top, 1/8” bottom,

gutter and outside edge; margin for live

matter 1/2” from trim and bind.

Stock: 70 lb. minimum, 100 lb. text stock

maximum.

Quantity: Contact sales representative.

Copy clearance: Subject to approval by

editor.

Shipping

For Inserts:

Cadmus Communications

Attn: Insert Storage (Microbe, Month/

Quantity)

2905 Byrdhill Road

Richmond, VA 23228

For all other Ad Material:

Walchli Tauber Group, Inc.

Attn: Karen Burkhardt (Microbe)


Bel Air, MD 21015

Earned Rate Discount Policy

Given to advertisers based on advertising

frequency within a 12 month period. The

earned rate is determined by the number

of insertions. Full pages and fractional

pages count as single insertions; each

page of an insert counts as one insertion.

Frequency rates are based on insertion

orders submitted. If the submitted rate

is not attained within the calendar year,

clients will be re-rated to the frequency

rate which has been attained. Clients

will be required to remit the difference

within 30 days of receipt of invoice.

There are no cash rebates should a

greater frequency rate be attained over

what has been contracted for, credit

will only be given on future advertising

placed.

MicrobeMagazine.org Specifications

Dimensions File Size

120x240 pixels 100 KB limit

120x600 pixels 100 KB limit

35RATESMicrobe Magazine

ftp://www.wt-group.com

ftp://www.wt-group.com

36 RATES Microbe Magazine

Payment Policy

ALL ADS MUST BE PREPAID. If a PO

is issued, the ad will not be printed

until payment has been received. Make

checks payable to the American Society

for Microbiology and mail to: 2225 Old

Emmorton Rd. Suite 201 Bel Air, Md. 21015.

Creative and Cancellation Approval

Required Website Files

JPG, GIF, Rich Media, 3rd Party Tag,

Click-through URL. All Rich Media is

accepted, 3rd party serving is allowed.

Limited to a maximum of three loops

per 30 seconds for animated creatives.

User enabled media is allowed.

* All online ads must be received no later than 5

business days prior to expected live date to allow

for approval, programing and testing.

ASM reserves the right to approve all

ad creative’s which will run on any ASM

websites and emails. ASM reserves the

right to reject any creative that does

not follow ASM’s specifications.



considered valid.

Line Rates

Words Cost

1-50 $ 185

51-100 $ 350

101-150 $ 535

151-200 $ 720

201-250 $ 910

251-300 $ 1,070


Page Size Dimensions

Full (bleed) 17-1/8 x 11-1/8”

Full (non-bleed) 7 x 10”

1/2 (vertical) 3-1/4 x 10”

1/2 (horizontal) 7 x 4-3/4”

1/4 3-1/4 x 4-3/4”

Publication trims at 8-1/8 x 10-7/8”,

keep live matter 1/2”

Position 1x 3x 6x

Full

Page$ 3,095 $ 3,010 $ 2,965

1/2

Page$ 2,105 $ 2,060 $ 2,040

1/4

Page$ 1,430 $ 1,400 $ 1,375

Display Rates

Display space is available for advertisers desiring

greater visibility or additional space for their message.

All display rates are gross.

Print & Online Bundling

120x240 pixels $ 1,000

120x600 pixels $ 1,200

Incentive Program: 25% discount off

online pricing with the purchase of a 4

color ad at the earned rate.

Microbemagazine.org Statistics

Page views: 175,082

Total Visitors: 79,129

Pages Viewed per Visit: 1.83

Average Visits per Month: 10,917

* Source: Google Analytics report, Jan-Oct 2014

Closing Dates*

* Cancellation requests must be confirmed in writing

and will be honored for the next applicable issue.

Issue Material

Jan. 12/31

Feb. 1/29

March 2/26

April 3/27

May 4/24

June 5/29

July 6/25

Aug. 7/30

Sept. 8/27

Oct. 9/26

Nov. 10/28

Dec 11/26

*100 KB file size limit

*Percentages represent portion of demographic data available, not total membership.

ABOUT ASM

• Support programs of education,

training and public information;

• Publish journals and books; convene

meetings, workshops and colloquia;

• Promote the contributions and

promise of the microbiological

sciences;

• Recognize achievement and

distinction among its practitioners;

• Set standards of ethical and

professional behavior.

To achieve our goals, ASM will:

Members by Degree

PhD 50%

BA/BS 14%

MD 12%

MA/MS 12%

Other 12%

Members by Primary Employer

Graduate College 28%

Professional School 13%

Hospital Diagnostic Lab 9%

Undergraduate Institution 9%

Federal Government 8%

Non-Profit Research 6%

Pharmaceutical/Chemical 5%

Biotechnology 4%

Other 18%

Members by Job Activity

Research 56%

Teaching 14%

Diagnosis and Testing 11%

Clinical Practice 6%

Administration 6%

Product Development 3%

Consulting 3%

Other 2%

37ABOUT ASM

The American Society for Microbiology is the oldest and largest single life

science membership organization in the world. Membership has grown from

59 scientists in 1899 to more than 39,000 members today, with more than

one third located outside the United States.

The mission of the American Society for Microbiology is to advance the

microbiological sciences as a vehicle for understanding life processes and to

apply and communicate this knowledge for the improvement of health and

environmental and economic well-being worldwide.

Publishing Office

American Society for Microbiology

1752 N Street, NW

Washington, DC 20036

Tel (202) 737-3600

www.journals.asm.org

Advertising Office

The Walchli Tauber Group, Inc.


Bel Air, MD 21015

Tel (443) 512-8899 | Fax (443) 512-8909

www.wt-group.com

Kim Boyd

Advertising Sales Manager

Ext 104 | [email protected]

Steve Tauber

Advertising Sales Manager


Karen Burkhardt

Print Production Manager


CONTACTS

http://www.journals.asm.org

http://www.wt-group.com

mailto:david.baker%40wt-group.com?subject=

mailto:stephen.tauber%40wt-group.com?subject=

mailto:karen.burkhardt%40wt-group.com?subject=

Documents

2016 - American Society for Microbiologyjournals.asm.org/site/misc/ASM_Media_Kit2016.pdf · 4 ADVERTISING Online advertising offers access to ASM’s global audience, reaching hundreds