MEDIA KIT

July 2016

info@gemologue.com

GEMOLOGUE by Liza Urla JEWELLERY WORLD UNCOVERED

WHAT IS GEMOLOGUE?GEMOLOGUE is an award-winning, multi-cultural online platform for fine, fashion and antique jewellery established by Liza Urla in 2009. GEMOLOGUE is targeted towards readers in the UK, US, Brazil and Russia. It is written in four languages: English, Russian, Chinese and Portuguese.

GEMOLOGUE’s mission is to promote and educate about jewellery online in a fresh and original fashion, creating a desire within our followers for pieces featured and driving traffic towards jewellery brands.

Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries throughout her career. She is a born trend-spotter, both in jewellery and fashion, with a natural eye for photography. Liza picks jewellery according to her personal eclectic style.

Liza seeks to create high quality online content for jewellery brands she works with, complemented by creative styling, and to share her authentic first- hand experiences with GEMOLOGUE followers.

GEMOLOGUE is in the Top 5 jewellery blogs. In April 2015, GEMOLOGUE won Best Blog in Fashion Category at UK Blog Awards 2015. Since August 2013, Liza Urla has collaborated with over 200 jewellery brands and has developed a strong social media presence.

GEMOLOGUE is a much deeper personal experience than regular press releases or magazine articles about jewellery, therefore making the content more relatable to our followers. Liza takes her followers along on her visits to various jewellers, selecting pieces that catch her eye and sharing her thoughts on the collections. At the end of each post there is an option for her readers to arrange a private viewing.

BIOGRAPHYLiza Urla is a jewellery writer, model, stylist and creative muse, known for her exquisite taste and fashion flair paired with European attitude and Asian upbringing. Liza devoted her time to the things that inspire her, living and travelling all over the world, consulting in jewellery industry, and art directing editorials.

With her in-depth knowledge, reinforced by a gemology degree, and many years of experience, Liza has established herself as a jewellery influencer famous for her show-stopping jewellery looks. Her jewellery influence has been acknowledged by Financial Times, Vogue and Harper’s Bazaar.

Have you ever heard of #JEWELLERYFACE? At London Fashion Week, Liza’s Jewellery Face look, when her face was completely covered with pearls, went viral around the world. Her exquisite pearl face was truly arresting and has deeply embedded itself into many people’s memories. Liza’s #JEWELLERYFACE look perfectly showcased Liza’s unique and stand-out approach to fashion and styling. Her striking look was featured in several publications and Best Dressed lists. Liza’s signature styling has led to various exciting collaborations counting the face of Meira T, exclusive Chanel High Jewellery collaboration andBoodles collection launch.

Liza involves her followers in GEMOLOGUE universe through her #GEMIFY and Be a Jewellery Blogger for the evening campaigns. Her recent #GEMIFY event on London Sloane Square, a concept she developed where people gathered together to sprinkle golden glitter to symbolize a dispersion of kindness, went viral across social media platforms, reaching half a million people. She also engages GEMOLOGUE followers in her “Be a Jewellery Blogger for the Evening”, where one lucky winner gets to play Liza’s part at some important jewellery event.

She found her voice through GEMOLOGUE, stands for a dialogue about gems, where she celebrates fine, costume and vintage jewellery and features her exquisite global discoveries, trendy urban street style, exclusive interviews and rare jewellery reviews. Discovering stunning jewels is the raison d’etre of GEMOLOGUE which is in Top 5 Jewellery Blogs in the world. In 2015, GEMOLOGUE

won Best Blog in Fashion Category at UK Blog Awards 2015.

PRESS

CHANEL EDITORIAL COLLABORA-TION

COLLABORATIONSOpportunities to create bespoke campaigns that sit seamlessly within GEMOLOGUE editorial environment.

STANDARD COLLABORATIONS

LIFESTYLE FEATURE POAIncorporate a piece of your jewellery into GET THE LOOK post in GEMOLOGUE’s Fashion section.

JEWELLERY REVIEW POAA post featuring an exceptional jewel selected by Liza consisting of several images as well as a descriptive article about the piece.

SOCIAL MEDIA TAKEOVER POALiza takes over your preferred social media channels, creating unique content and sharing it with your followers.

EVENT COVERAGE POALiza can attend and cover an event for GEMOLOGUE.

COLLABORATIONSOpportunities to create bespoke campaigns that sit seamlessly within GEMOLOGUE editorial environment.

STANDARD COLLABORATIONS INTERVIEW POALiza interviews the designer behind the brand, which can either be done face-to-face or remotely.

GIFT GUIDE POALiza will curate a gift guide consisting of her favourite pieces from your collection.

TALK POALiza is happy to do a talk/seminar/interview on a jewellery-related topic of your choice.

ADVISORY POALiza is available for advisory work.

COLLABORATIONS PREMIUM COLLABORATIONS

JEWELLER OF THE MONTH POALiza Urla spends an afternoon with a hand-picked jewellery designer. She styles her favourite pieces from the collections and shapes it into a comprehensive and educative post.

EXPERIENCE POALiza will spend a day or more with the brand, learning more about its values and culture. An experience, such as a weekend in a foreign city, can be chosen according to your brand identity.

FACE OF THE COLLECTION/BRAND AMBASSADOR POAThere is a need for jewellery companies to work with jewellery influencers who epitomise the brand and its core values and who are effective at humanising the product. Brand ambassadors infer a status and credibility beyond what a logo or an ad can do.

SPONSORSHIP POAGEMOLOGUE is open to sponsorship discussions.

THE ADVERTORIALS ARE PUBLISHED ON GEMOLOGUE.COM, ITS SOCIAL MEDIA

CHANNELS AND GEMOLOGUE NEWSLETTER.

WE DO NOT PUBLISH ANY THIRD PARTY CONTENT, ALL PIECES HAVE TO BE SEEN

BY LIZA.

JEWELLERY REVIEW

The best way to feature a piece from a jewellery designer’s collection on GEMOLOGUE is through a Jewellery Review, which is our most popular standard collaboration.

A review will draw attention to the star piece of your collection, a jewel perceived as special and unique by GEMOLOGUE that our followers will love. Our jewellery reviews are unique to the online world, and a chance to showcase a piece from your latest collection that defines your brand.

For more information email info@gemologue.com

EXPERIENCE+STREET STYLE

WITH CHANEL IN PARIS

GEMOLOGUE was invited by CHANEL to Paris to learn about the brand’s identity and culture. Over the two days, Liza immersed herself in the glamorous world of CHANEL. She viewed and tried on their High Jewellery collection as well as visiting Coco Chanel’s apartment.

Discover more: http://gemologue.com/category/designers/chanel/

WITH H. STERN IN RIO http://gemologue.com/category/designers/h-stern/

WITH AZZA FINE JEWELLERY IN BAHRAIN http://gemo-logue.com/category/designers/azza-fine-jewellery/

WITH PLUKKA IN HONG KONG http://gemologue.com/category/designers/plukka-designers/

GIFT GUIDE+REVIEW

FABERGÉ

GEMOLOGUE collaborated with FABERGÉ on several fea-tures that showcased FABERGÉ’s fine jewellery. FABERGÉ is primarily known for their exquisite jewel-like Easter eggs.

GEMOLOGUE helped FABERGÉ’ to change perception and emphasise their remarkable fine jewellery into a con-temporary and wearable regardless of the historic and revered name. However they were looking to put empha-sis on their remarkable fine jewellery, contemporary and wearable regardless of the historic and revered name.

Discover more: http://gemologue.com/category/designers/

faberge/

TALK+SOCIAL MEDIA TAKE-OVER+COVERAGE

JCK LUXURY

Since Liza is a global jewellery influencer, JCK LUXURY hosted Liza in Las Vegas to help spread the word about the show internationally.

She gave a talk on current jewellery trends, as well as tak-ing over JCK events social media channel and providing coverage on GEMOLOGUE.

With her eye-catching pearl headpiece, Liza was not to be missed.

Discover more: http://gemologue.com/category/fairs/jck/

SOCIAL MEDIA TAKEOVER

COUTUREGEMOLOGUE took over the social media of Couture, the most prominent and exclusive jewellery fair in the US, which takes place every year in Las Vegas. Couture was actively promoted this collaboration to all the buyers and jewellery designers via their website and newsletter.

Couture presents an exquisitely curated collection of more than 200 pre-eminent designers and brands, including both heritage names and emerging designers. The show is attended by more than 4,000 top- tier buyers, including Bergdorf Goodman, and Neiman Marcus.

GEMOLOGUE covered three jewellery brands for Couture: Shaun Leane, and Stephen Webster in London; and Lydia Courteille in Paris.

Discover more: http://gemologue.com/category/fairs/cou-ture/

EXPERIENCE+EDITORIAL

CHANEL AT CHISWICK HOUSEGEMOLOGUE recently collaborated with CHANEL Fine Jewellery to put together an editorial shoot superimposing CHANEL’s high jewellery featuring Coco Chanel’s talisman flower against camellias in bloom at Chiswick house. Chanel closed off the Camellia Show at Chiswick House to the public for a day, so that GEMOLOGUE could shoot the jewellery in absolute privacy.

Discover more: http://gemologue.com/category/designers/chanel/

BEST FASHION BLOG AT UK BLOG AWARDS 2015GEMOLOGUE by Liza Urla won Best Fashion Blog at the UK Blog Awards 2015. The ceremony took place at The Montcalm in London on Friday, 17th April.

Winning Best Fashion Blog has further cemented GEMOLOGUE’s position as a leader in jewellery trend setting, and has confirmed it as a trustworthy place where our readers can discover the best of what the jewellery world has to offer.

The UK Blog Awards is the only Blog Awards recognising a multitude of industry professional talent across the UK. The UK Blog Awards provide a unique opportunity for individual professionals from their sector and organisations to be recognised for their social media achievements through blogging.

FACE OF THE BRAND+ JEWELLER OF THE MONTH

MEIRA T

Liza Urla was the face of Meira T’s look book and advertising campaign. Meira T is a well-known jewellery brand in the USA. Their pieces are sold in over 50 points of sale worldwide.

The campaign shoot took place around Central Park, Fifth Avenue, and downtown. It was featured on UK’s largest indoor advertising screen in Harrods.

Discover more: http://gemologue.com/category/designers/meira-t/

AMBASSADOR OF THE COLLECTION

BOODLESAs a jewellery blogger, Liza Urla was hand-picked by Boodles as one of the faces for their new collection, Maze, in September 2014. It was an exclusive, online-only launch, a very unusual and innovative approach for a fine jewellery house that sparked some great interest amongst jewellery lovers. Prior to their jewellery being available for sale, Boodles had launched a campaign on their website. Along with three other bloggers, Liza was asked to style and interpret some pieces from this collection in her own signature style for GEMOLOGUE and other social media platforms.

Discover more: http://gemologue.com/category/designers/boodles/

JEWELLERY EDITORIAL

Liza Urla art directs and styles fine jewellery editorials with GEM Kreatives, a creative agency that specializes in marketing jewellery brands.

Liza’s philosophy is to create edgy, cutting edge editorials that stand out for their creativity, whilst showcasing the featured jewellery in the most effective and appealing way. Recent editorials include:

Crushed: Jewellery, worth over £3 million, styled in a cutting-edge fashion.

Harrods Magazine: For their December 2014 issue, Liza collaborated on the Set to Bloom editorial.

Jewellery editorial for Cercle Magazine: This editorial was heavily inspired by deep waters where sea life is transformed into precious jewellery. The photos where taken inside a fish tank by dipping thousands of carats in the water to achieve the right shape and bubbles.

Discover more: http://gemologue.com/category/jewelry-ed-itorial/

EVENT COVERAGEGEMOLOGUE covers a myriad of exciting events in the jewellery world, including boutique openings, parties, din-ners and jewellery fairs.

If you would like to invite Liza Urla and her team (professional jewellery photographer and/or videographer) to any of your events worldwide, she will be happy to attend it and feature you on GEMOLOGUE.com and its social media channels

Discover more: http://gemologue.com/category/events/

EVENT COVERAGE+SOCIAL

MEDIA TAKEOVER

LAPADA

In advance of LAPADA Art and Antiques Fair, Harper’s Bazaar approached GEMOLOGUE to select, style, and photograph antique jewellery pieces that were being sold there.

The aim was to get Harper Bazaar’s readers interested in the pieces and promote sales. For this, GEMOLOGUE published some exciting editorial content on their site.

Discover more: http://gemologue.com/category/fairs/the-lapada-art-antiques-fair/

EVENT COVERAGE

YOKO LONDON x BAFTA

In anticipation of British Academy of Film and Television awards, GEMOLOGUE collaborated with YOKO London, the official jeweler of the BAFTAs. Liza picked out and tried on the jewels that BAFTA nominees and celebrities wore to one of the biggest awards shows of the year.

Discover more: http://gemologue.com/category/designers/yoko-london/

LONDON FASHION WEEK+ STREET STYLELiza’s Jewellery Face at London Fashion Week went viral within a matter of hours (#JEWELLERYFACE), immediately standing out among the fashionistas. It perfectly showcased Liza’s unique and stand-out approach to fashion and styling.

Liza was wearing Bernard Delettrez jewellery, and her show-stopping look was featured in several publications and Best Dressed lists, including Elle Italia, Le 21ème and Glamour Magazine.

Discover more:

http://gemologue.com/london-fashion-week-ss16/http://gemologue.com/london-fashion-week-brewer-street/

TALKSLiza gives talks at private events, jewellery fairs and

educational establishments.

AN EVENING WITH GEMOLOGUE AT HOLTS ACADEMYLiza Urla was recently invited to speak at Holt Academy’s An Evening With..., a series of talks from some of the most influential people in the jewellery industry such as Stephen Webster and Nadja Swarovski, to share her experiences in the world of jewellery with Holt’s students.

Discover more: http://gemologue.com/video/an-evening-with-holts-academy/

PEARL TALK AT INHORGENTA MUNICH 2016Liza gave a talk about trends in pearl jewellery at the 3rd International Pearl Forum at Inhorgenta Jewellery Show from a blogger/journalist perspective in Munich, Germany. This show brings together leading pearl producers, manufacturers and jewellers to discuss latest trends in pearls.

Discover More:http://gemologue.com/video-categories/talk/

EDITORIAL OVERVIEWEditor: Liza Urla

Exclusive content, updated continually by our dedicated in-house online editorial team

Regular industry exclusives

GEM TALKS features the interviews with inspirational women and men, who are jewellery lovers and who perfectly represent GEMOLOGUE audience/demographics

EVENTS features all the exciting happening in the jewellery industry all over the world

JEWELLERY ART features in-depth interviews with hand-picked jewellery designers

JEWELLERY REVIEWS are unique to the online world and feature detailed write-ups about carefully selected jewellery pieces. Reader can discover different pieces of jewellery through sorting by type and engage with a review, by reviewing the pieces herself

DESIGNERS section features all the jewellery designers GEMOLOGUE has collaborated with. Each designer has its own landing page.

STREET STYLE features jewellery styled with fashion, integrating it into real life

MUST KNOW FACTS & FIGURESGEMOLOGUE by Liza Urla aims to build a community of jewellery enthusiasts worldwide. It includes those who are interested in jewellery within a fashion context, who have sufficient disposable

income, and jewellery industry professionals.

CELEBRATING 7 YEARS IN 2016 GEMOLOGUE is in TOP 5 Jewellery Blogs in the worldGEMOLOGUE won the Best Fashion Blog, UK BLOG AWARDS 2015GEM-A-PORTER.com was renamed GEMOLOGUE.com in July 2015 New site was launched in July 2015 and responsive across all formats

AUDIENCE INSIGHTS100,000 Readership and counting…GEMOLOGUE has the largest loyal jewellery following when compared to luxury magazines GEMOLOGUE is closely followed by the jewellery industry professionals from the US, Europe and Asia

GEMOLOGUE SOCIAL MEDIAAUDIENCE REACH (as of June 2016)FACEBOOK: 15,000 FANSINSTAGRAM: 70,000 FOLLOWERSTWITTER: 3,000 FOLLOWERSNEWSLETTER: 7,000 SUBSCRIBERSPINTEREST: 1,600 FOLLOWERS

info@gemologue.com