PRODUCT & MARKETING SKILLS COMPETENCY DEVELOPMENT

The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and Product Marketing

standard that takes into account best practices used in a wide range of companies and industries. This ensures that the most

modern and up to date challenges faced in product management and product marketing are addressed for today’s

environment. The Framework is part of the AIPMM Product Body of Knowledge (ProdBOK) that was developed with input from

over 50 experts and endorsed by more than half a dozen consulting companies. The Framework includes seven distinct

product phases, from Conceive to End of Life, and covers all aspects during the entire product lifecycle.

The Agile Certified Product Manager® (ACPM), Certified Product Manager® (CPM), Certified Product Marketing Manager®

(CPMM), Certified Brand Manager® (CBM), and Certified Innovation Leader (CIL) programs allow individual members to

demonstrate their level of expertise and provide corporate members an assurance that their product professionals are

operating at peak performance.

ABOUT PROGRESO TRAINING

Progreso Training’s mission is to equip the current workforce for the future with transformative and relevant skills training and

professional certification. We are the only IPv6 training center in Singapore that entitled the status of Authorised Courseware

Centre, Authorised Certification Distributor and Authorised Training Center from IPv6 Forum.

Progreso Training is also partnering with many growing training providers on Product Management and ICT competency

training programmes for our customers. We have identified a need to create new skills for the current and future workforce that

required broad understanding of Literacies and specialization domain knowledge.

Our complete training programmes include; IPv6 Technology, Enterprise Architecture, Product and Marketing Management,

Talent Management, Project Management, Business Analysis and Governance & Security.

TRAINING DELIVERED BY AIPMM

The Association of International Product Marketing and Management (AIPMM), founded in 1998, promotes worldwide

excellence in product management education and provides value to its individual members, corporate members, strategic

partners and sponsors by providing valuable content, training, education, certification and professional networking

opportunities.

BITAF Business IT Architecture Fundamentals

AIPMM PRODBOK® Product Management Framework

Business IT Architecture

Fundamentals (BITAF)

25-27 Nov I 9.00am to 5.30pm

Certified Brand Manager Duration: 3 Days

OVERVIEW

Certified Brand Manager covers the roles and responsibilities of brand management, the key organisational interfaces, and the

use of the classical marketing "Ps" to strengthen your brand. You will explore the different levels of your brand (e.g., elements,

attributes, personality and core values), and how each plays an important role in developing and maintaining strong

relationships with your customers. The course will provide insights into achieving the ultimate payoff by maximizing brand

equity and brand value.

LEARNING OUTCOMES

Upon completion of this workshop, participants will be able to:

Understand the role of brand management and its relationship to functional marketing, product management and other key

functions

Strengthen your brand to develop and maintain deeper, longer lasting relationships with your customers

Increase your effectiveness as a brand manager and receive the industry certification, “Certified Brand Manager” from

AIPMM

TARGET AUDIENCE

• Brand managers and those responsible for managing the function

• Marketing managers

• Product managers, product marketing managers and others responsible for

marketing products

• Business managers and others wanting to become more knowledgeable about

the role of their brand

Business IT Architecture

Fundamentals (BITAF)

25-27 Nov I 9.00am to 5.30pm

Certified Brand Manager

OUTLINES

Day 1

Benefits of the brand to the brand-holder and the customer

Trends in the relationship between customers and brands

How brand management fits into the company

The key organisational interfaces

The components of the brand identity

Core values

Brand personality, attributes and elements

Day 3

Exam Review

Practice Questions

CBM® Certification Exam

BENEFITS OF CERTIFICATION

Individual

Demonstrate competence in the principles and practices of industry-standard Brand Management

Certification offers financial benefits — it positively impacts your salary — and helps you stand out and better market yourself to

prospective employers

Business Owner / CEO

Increase your team’s skill sets and effectiveness

Ensure planning efforts are geared towards profitability and the voice of the customer

Human Resource Department

Provides employees with a widely -respected credential

Is an invaluable mark for successful selection and hiring of brand manager candidates

Day 2

Positioning your brand

The marketing Ps and how each influences the brand/

customer relationship

Customer touch points and the customer journey

Integrated marketing communications

Measuring and optimizing brand equity

Brand architecture and the brand portfolio

Developing and maintaining the brand

Business IT Architecture

Fundamentals (BITAF)

25-27 Nov I 9.00am to 5.30pm

Certified Brand Manager CBM

1st Delegate Details

Name: ____________________________________________________

Organisation: ______________________________________________

Designation: _______________________________________________

Tel No.: ___________________________________________________

Email: ____________________________________________________

2nd Delegate Details

Name: ____________________________________________________

Organisation: ______________________________________________

Designation: _______________________________________________

Tel No.: ___________________________________________________

Email: ____________________________________________________

Particulars of Coordinator and Authorised Signature

Organisation: _______________________________________________________ROC No.: ______________________________________________

Address: _________________________________________________________________________________________________________________

Name of Coordinator: ________________________________________________ Designation: ___________________________________________

Tel No: ____________________________Fax No: __________________________ Email: ________________________________________________

I understand and accept the terms and conditions stated below.

________________________________ ________________________________

Signature and Date Company Stamp

Terms and Conditions: • All payment must be made at least 10 days prior to course commencement. • Course fees quoted in Singapore dollars and are subject to GST (Good & Services Tax). • An administrative fee of SGD100 will be levied for any cancellation of participation. • No refund will be made for cancellation notice received less than 7 days prior to course commencement. • Progreso Training reserves the right to reject any registration, amend, postpone or withdraw any courses offered without assigning any reasons whatsoever. • To find out more about available Government funding options, please contact Progreso Training directly for details.

Investment fee (per delegate)

CONTACT US Fax: +65 6702 1264

Email: enquiry@progreso.com.sg

Web: www.progreso.com.sg/training

Hotline: 1800 PROGRESO

(1800 776 4737)

Calling from overseas:

(65) 6385 3587

Course fee includes:

• Instant access to on-demand web-based reference material until successful completion of the exam (US$1,295 value per person)

• Instructor-led training

• The Guide to the Product Management and Marketing Body of Knowledge: ProdBOK(R) Guide (US$49 value per person)

• Course Materials for CBM®

• Practice exam questions

• CBM® certification exams fee (US$495 value per person/per exam)

• AIPMM premium membership (US$175 value per person, which includes productivity templates and tools from Demand Metric for 12 months (US$497 value per person), product management lifecycle templates and guides from 280 Group (US$99 value per person), access to private AIPMM LinkedIn® group and much more...

Course Fee (SGD) GST Amount (SGD) Total (SGD)

$3,600 $252 $3,852

Get an additional SGD200 off the course fees if you book the Certified

Product Management Boot Camp 4 weeks before course commencement.

Enjoy more savings when you register at least 3 or more delegates.