Embed Size (px)
Citation preview
Aha, You Know This… They’re Everywhere
Hot Trends in Travel | Boomers, Brews and LGBT 2015 Vermont Travel Industry Conference
Partnership. Think About It …
• 61% of golfers are 50+
• 47% of private aviators are 46+ and average net worth is $1.4million
• More money is spent by birders than by NASCAR fans
On the road again …
First, the numbers … 1. Boomers say they will be taking trips
4 – 5 times in 2015
2. Leading edge GenXers (those age 45 – 49) also plan to take 4 – 5 trips in 2015
3. Boomers spend $120billion on leisure travel
What Are We Missing? Gregg Marston, president of VBT Bicycling and Walking Vacations says the company's average traveler is 64 years old, and nearly a third of travelers in 2014 signed up for the tour unaccompanied, many of them looking for a group dynamic and a safe way to travel. "This is popular with seniors whose spouses have passed on and want to continue traveling the world and making new friends," Marston said.
Top motivators for travel are 1. 57% to get away from everyday
normal life
2. 55% to be with family & friends
3. 54% to relax and rejuvenate
Did you know that Boomers & GenXers alike do not like to travel in the winter?
The majority of 2015 travel is planned for Spring, Summer, or Fall.
Top 3 Trips
1. MulH-‐generaHonal (Spring/Summer) 2. Summer VacaHon
3. Weekender (Spring/Fall)
Did you know Newport is a halfway stopping point for travelers from Boston going to Quebec City?
Next Steps 1. Advertise in Pilot Magazine… our
airports are close to skiing, boating, golfing… and the Canadian border
2. Partner with Vermont Fish & Wildlife for cross-promotions about fishing & birding & hunting
3. Refresh promotional images to include multiple generations of people in various forms of the family as well as singles
Patricia M Sears | AARP Vermont State President [email protected] | 802-258-0872
