21
Your Business Matters! 2015 MARKETING GUIDE CONNECTION ENGAGEMENT FACE TO FACE INTERACTION alanet.org/bpcenter

2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

Your Business Matters!

2015MARKETING GUIDE

Follow us on Twitter @ALABizPartners

CONNECTION ENGAGEMENT FACE TO FACE INTERACTION

alanet.org/bpcenter

Page 2: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

2

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners

6 Legal Marketplace–Supplier Directory

7 alanet.org–Website Advertising

8 Just the Facts Bimonthly E-newsletter and BOLD (Business of Law Discussions) Bites–Weekly E-newsletter

9 Face-to-Face Business Development–Annual Conference & Expo, Business of Law Conferences and Specialty Conferences

11 Legal Management–Digital Magazine

16 Legal Management–Digital Magazine Editorial Calendar

19 Thought-Leadership Opportunities–Business Matters! sessions, Call for Presentations and Business Matters! On-Demand Podcasts

TABLE OF

CONTENTS

Page 3: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

3

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners2015 MARKETING GUIDE

ALA’S COMMITMENT TO OUR BUSINESS PARTNERSALA is committed to advancing the business of law—today and in the future. That’s why strategy, innovation, profitability and leadership are the focus of everything we do and every product/service we offer. ALA members look to our business partners to provide them with the latest products and solutions as well as industry thought-leadership.

MISSION STATEMENT ALA is the undisputed leader for the business of law, focused on the delivery of cutting-edge management and leadership products and services to the global legal community.

We identify and provide solutions to the most strategic and operational challenges our members and customers face today, while we prepare them for the opportunities and challenges of tomorrow.

alanet.org/bpcenter

Page 4: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

4

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners

As a valued ALA business partner, gain access to:

• ALA members representing the Am Law 100 and 200, corporate counsel andgovernment legal departments

• 80 percent of ALA members who are responsible for making the final purchasingdecision for their law firm

• 100 percent of ALA members who have buying influence• ALA members representing operations, administration, IT, HR, marketing and

finance• ALA members looking to increase efficiency and profitability through the latest

technologies• Key decision-makers for law firms

ACCESS TO BUSINESS GROWTH

CUSTOMIZE YOUR PLAN TODAY! Call 847.267.1252 to speak to the Business Development Team.

“As a strong supporter of ALA’s events and many local chapters, ALA’s business partner program has proven to be a consistent and rewarding experience, not only in the return on investment we receive, but the general goodwill that we are able to build with our clients year in and year out. ALA’s Business Development team works closely with our team, providing a collaborative effort in helping us best utilize our spend with the ALA. We are very proud to be an ALA business partner.”

CHRIS STALLERDirector of MarketingFirst Legal Network

ALA Members’ Greatest Challenges:

• Providing current technology and training• Building viable pricing structures• Addressing human resources latest topics• Implementing a succession plan• Increasing client retention• Overcoming lack of time pressures• Staying competitive in the industry

ALA stays current with the latest research tracking purchasing

priorities of the legal industry. We have also surveyed ALA

members asking them to rate their greatest challenges. Taken

together, business partners can use this invaluable data to

pursue existing and emerging market opportunities.

Page 5: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

5

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners2015 MARKETING GUIDE

BY THE NUMBERSACCESS TO YOUR PROSPECTS

ALA members are represented in 100% of the 2014 AM LAW 200.

JOB RESPONSIBILITIES (as of 11/14)

POSITION HELD NO. OF MEMBERS % OF MEMBERS

Associate 1 0.01%

Principal Admin. 6,444 69.28%

Facilities Mgmt. 215 2.31%

Financial Mgmt. 832 8.94%

H.R. Mgmt. 1,255 13.49%

Managing Partner/Gen. Counsel 14 0.15%

Marketing Mgmt. 62 0.67%

Partner 6 0.06%

Practice Mgmt. 217 2.33%

Student 17 0.18%

Systems Mgmt. 239 2.57%

TOTAL 9,302 99.99%

BY FIRM SIZE

FIRM SIZE 1-14 ATTORNEYS

2,811MEMBERS31.98%

FIRM SIZE 30-74 ATTORNEYS

2,172 MEMBERS24.71%FIRM SIZE 15-29 ATTORNEYS

1,914 MEMBERS21.77%

12.17% FIRM SIZE75-149 ATTORNEYS

2,172 MEMBERS

9.37% FIRM SIZE150 ATTORNEYS

824 MEMBERS

Page 6: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

6

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners

ONLINE SUPPLIER DIRECTORY – LEGAL MARKETPLACEThe ALA Legal Marketplace is our exclusive online supplier directory. Members and visitors can access your business information within the highly trafficked and respected ALA website, anytime, anywhere.

With an easy, cost-effective listing, you can increase your visibilityto key decision-makers and influencers from the broad, legal industry. From your listing, potential customers can:

• Link to your website or special offer

• Request additional information directly from you

• Explore your company’s full product/service portfolio

Choose Your Listing Reach

Digital Basic Package (12 months) .....................................$750 per year

• One listing in up to two product or service categories

• Contact information

• Your company logo

• Company/product description written by you (500 words maximum)

• Link to your website

• Unlimited access to update your online listing

• One annual “whitepaper” posting

Add-ons

Additional categories .................................................................................$200 each

Enhanced formatting .................................................................................$100 per category

A banner ad in one of your selected categories ................$1,000

Additional whitepaper posting ..........................................................$1,000

Get listed and get noticed!

Page 7: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

7

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners2015 MARKETING GUIDE

alanet.org – BE THERE. BE SEEN. ALL THE TIME.Enhance your marketing plan with monthly access to thousands of legal management professionals.

Advertise at alanet.org

AD DIMENSIONS MONTHLY COST

MONTHLY CPM (Total)

MONTHLY CPM (Unique)

Home page button 145 x 115 $795 $21.89 $63.67

Home page premium(rotator)

180 x 180; limited to

150 characters $1,195 $32.90 $95.71

Home page footer(rotator/fade)

960 x 90 $495 $13.63 $39.64

Run of site footer(rotator/fade)

960 x 90 $1,595 $43.91 $127.74

alanet.org website stats:

Average Monthly Visits ......................................................36,324

Average Monthly Unique Visitors .............................12,486

Average Monthly Page Views ......................................175,332

Pages Viewed Per Visit .......................................................4.83

Average Visit Duration .......................................................3 min., 49 sec.

ALA’s website is where legal management leaders go to:

• find resources and solutions

• network with peers

• register for ALA events

• find or post a job

Page 8: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

8

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners

E-newsletters – EXCLUSIVE OPPORTUNITIESE-newsletters offer the latest news, tips, tools and trends, and delivers your messageto ALA’s highly engaged audience.

BOLD (Business of Law Discussions) Bites is a weekly e-newsletter digest that discusses

member news and updates and industry trends and innovations in legal management. Both members and business partners receive a comprehensive overview of what is happening at ALA and in the legal industry.

BOLD (Business of Law Discussions) Bites is a monthly printed digest recapping association events and member news. The printed newsletter is complemented by the weekly e-newsletter.

Email Stats:

High Open Rates: 32.6% average

Low Opt-Out Rates: Less than 2%

Sponsored Content:

Business Matters! sessions – LiveBusiness Matters! sessions – On Demand

Just the Facts is a bimonthly electronic communication providing chapter leaders with

important information relevant to their duties. In addition to chapter leaders, Just the Facts is distributed to ALA’s Board of Directors, Regional Representatives and is also archived at alanet.org.

ALA has 97 chapters throughout the United States, Canada and Puerto Rico. Business partners have excellent opportunities to get in front of these chapters by advertising in Just the Facts. Build recognition in this e-newsletter to attract potential local and regional business.

BOLD (Business of Law Discussions) Bites E-Newsletter

1 sponsor per issue

300 x 250, 72 dpi - jpg or gif

$1,595 per issue

Just the Facts

1 sponsor per issue

145 x 115, 72 dpi - jpg or gif

$995 per issue

BOLD (Business of Law Discussions) BitesPrint Mailed Newsletter

1 sponsor per issue

3.66 x 8.5 inch high res jpg, tiff or eps with outlined fonts (vertical image only)

$2,495 per issue

Page 9: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

9

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners2015 MARKETING GUIDE

ACCESS TO YOUR CLIENTS AND PROSPECTS – FACE-TO-FACE

For customized pricing, contact [email protected] or call 847.267.1252 and ask for Business Development.

New! Finance Conference for the Legal C-SuiteMay 17Music City Center, Nashville, TN

Chapter Leadership InstituteJuly 23–25Grand Rapids, MI

Large Firm Principal Administrators Retreat August 6–8Colorado Springs, CO

Business of Law Conference — CentralSeptember 10–12New Orleans, LA

Essential Competencies for Legal AdministratorsSeptember 16-18Godfrey Hotel, Chicago IL

Business of Law and Specialty Conferences Fall 2015

Business of Law Conference — EastOctober 1–3Atlanta, GA

Intellectual Property Conference for Legal ProfessionalsOctober 8–9 Washington, DC area

Business of Law Conference — WestOctober 22–24Las Vegas, NV

Corporate Law Department SymposiumTBD

May 17–20, 2015 ◆ Music City Center, Nashville, TN

2015 ALA Annual Conference & Expo

Page 10: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

10

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners

CONFERENCE MOBILE APPEnhance your face-to-face experience – Exclusive conference mobile app sponsorship

Benefits include:

• Top location on Main Navigation page with YOUR logo in the navigation • Full Page Splash Ad • Link to your website • Customizable company overview page to target your message and

products at each event

Annual Conference/Finance Conference .......................................................$30,000

Business of Law Conferences and Specialty Conferences ..........$25,000

Also available:

App Alerts .......................................................................................................................................$250

Push Notifications ..................................................................................................................$1,000

Purchase for Annual Conference and/or a combination of Business of Law Conferences, Intellectual Property Conference for Legal Professionals, Corporate Law Department Symposium, Managing Partner/Executive Director Forum and Large Firm Principal Administrators Retreat. For customized pricing, contact [email protected] or call 847.267.1252 and ask for Business Development.

“As a professional who relies on building relationships and meeting face-to-face with law firm decision-makers, I could not ask for a better partner than the ALA. Every year, I find myself amazed at the takeaways from each conference. The organization as a whole is committed to providing value for business partners, big and small.”

NICOLAS RAPACZDirector of Business DevelopmentIntegreon

Page 11: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

11

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners2015 MARKETING GUIDE

LEGAL MANAGEMENT DIGITAL MAGAZINE

Access Premium Advertising Space

Advertise in ALA’s award-winning educational digital publication Legal Management and reach 9,000 members and subscribers. Engage readers through full-page, interactive and fractional size ads. Increase the visibility and impact of your ad through sectional sponsorships and video ads.

Interactive versions are available for iPad and Android tablet devices, and a custom-designed website provides complete access to all issues at legalmanagement.org. While each version differs slightly when it comes to functionality, our underlying goals for each format include accessibility, engagement and an intuitive, yet enhanced reading experience.

Content includes informative and educational articles regarding:

• Issues and trends of vital importance to law firm managers andprincipal administrators

• Up-to-date association and members news

• Latest technology enhancements to increase profitability andefficiency in the law firm

Legal Management sends an email announcement each month when the issue goes live. It’s an excellent opportunity for business partner sponsorship.

Legal Management articles address ALA’s five knowledge areas:

• Communications Management• Financial Management• Human Resources Management• Legal Industry / Business Management• Operations Management

Legal Management Email Alert

1 sponsor per issue

560 x 90, 72 dpi, jpg or gif

$1,495 per issue

Page 12: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

12

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners

LEGAL MANAGEMENT SUBSCRIPTIONALA members cite Legal Management as their No.1 resource for the latest topics and trends authored by top industry leaders. Access the content to better understand what ALA members are reading to target your products and services to this audience. For more information, contact [email protected] or visit alanet.org/subscriptions.

Did you know? When your ad is published in the Legal Management interactive app, you can:

• Take a snapshot of the advertisement from within the app and directly post it to your company Facebook and Twitter pages.

• Send a snapshot of your advertisement via email or text message.

• Save a snapshot of your advertisement’s page to your tablet’s photo album, so you can keep it long term and strategize where you want to post it later. This can include a company website or another social media outlet, such as LinkedIn.

“ALA continues to be a great business partner for DTI and an important part of our business development plan for the legal market. The opportunity to effectively bundle sponsorship opportunities at a regional and national level is critical to our overall marketing plan. Sponsoring selected local chapters has increased our visibility in local markets and allowed us to create meaningful relationships with some key decision-makers.”

DOUG GERSTNERExecutive Vice PresidentManagement Services, DTI

Business Partner Subscription Price .................................................. $195/10 Issues (FREE to Legal Management advertisers)

Page 13: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

13

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners2015 MARKETING GUIDE

TIER 1Section Sponsorship

3 sponsorships available per issue 1x rate 5x rate 15% savings 10x rate 30% savings

$8,000 $6,800 $5,600

TIER 2Full-Page Ad (pages 1-3)

1x rate 5x rate 15% savings 10x rate 30% savings

$4,000 $3,400 $2,800

TIER 3Full-Page Ad (page 5 or after)

1x rate 5x rate 15% savings 10x rate 30% savings

$3,000 $2,550 $2,100

TIER 4Fractional Banner Ad atop feature article Up to 9 available per issue

1x rate 5x rate 15% savings 10x rate 30% savings

$2,500 $2,125 $1,750

TIER 1Banner Ad/Bellyband on Legal Management Cover (force-close ad plus one static full-page ad)

Up to one per issue

1x rate 5x rate 15% savings 10x rate 30% savings

$6,000 $5,100 $4,200

TIER 2Pull-Tab (full-page, force- close ad and static fractional banner)

4 available per issue

1x rate 5x rate 15% savings 10x rate 30% savings

$5,000 $4,250 $3,500

TIER 3Video Add-On (embedded in a full-page static ad – requires purchase of a full-page static ad)

2 available per issue

1x rate 5x rate 15% savings 10x rate 30% savings

$1,500 $1,275 $1,050

All ad placements include hyperlinks, plus a website version comparable to the tablet digital presentation.

3 static, consecutive fractional banner ads above feature articles and one full-page static ad

STATIC ADVERTISING INTERACTIVE ADVERTISING

DIGITAL MAGAZINE 2015 RATE CARDLEGAL MANAGEMENT10 ISSUES PER YEAR

Page 14: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

14

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners

FULL-PAGE ADVERTISEMENT WITH SECTION SPONSORSHIP ADSSubmit (1) full-page static advertisement and (3) fractional advertisements. Fractional or banner ads will be placed on top ofeach page for three consecutive pages. Please follow specs below:

• JPG or PDF• Full-Page Ad: 1747 x 2329 px• Fractional Banner Ad: 1439 x 332 px• 300 ppi• RGB color• No bleed

LINK TO YOUR SITE AND EMAIL ADDRESSYour website and an email link will open within the Legal Managementapp when a viewer taps a designated area (hot spot). This tappable area can be specified anywhere on your layout except over a video. Please specify on the layout where you would like the viewer to tap.

Please provide a text document with the following:• Company URL• Email address

FULL-PAGE PULL-TAB ADVERTISEMENT AND BOTTOM FRACTIONAL AD SPECIFICATIONSProvide (1) full-page static advertisement and (1) fractional advertisements that will be placed at bottom of layout. Please follow specs below:

• JPG or PDF• Full-Page Ad: 1747 x 2329 px• Fractional Banner Ad: 1747 x 403 px• 300 ppi• RGB color• No bleed

LINK TO YOUR SITE AND EMAIL ADDRESSYour website and an email link will open within the Legal Managementapp when a viewer taps a designated area (hot spot). This tappable area can be specified anywhere on your layout except over a video. Please specify on the layout where you would like the viewer to tap.

Please provide a text document with the following:• Company URL• Email address

1747 x 403 pixel ad

Section Sponsorship Ad Size and Location

Pull Tab Fractional Ad Size and Location

1439 x 332 pixel ad

LEGAL MANAGEMENTADVERTISEMENT SPECIFICATIONS FOR TABLET 2015

Page 15: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

15

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners2015 MARKETING GUIDE

STANDARD FULL-PAGE STATIC ADWhen submitting final files, please provide the full-page static advertisement in the following format:

• JPG or PDF• 1747 x 2329 px• 300 ppi• RGB color• No bleed

LINK TO YOUR SITE AND EMAIL ADDRESSYour website and an email link will open within the Legal Management app when a viewer taps a designated area (hot spot). This tappable area can be specified anywhere on your layout except over a video. Please specify on the layout where you would like the viewer to tap.

Please provide a text document with the following:• Company URL• Email address

FULL-PAGE ADVERTISEMENT WITH VIDEO INSERT An advertiser may purchase a video that displays within their static advertisement. If this option is chosen, the advertiser must supply their video in addition to supplying the full-page static advertisement. Please follow full-page specifications above.

Video may appear ANYWHERE within static ad. When designing your static ad, please allow a 36-pixel clear area (padding) inside and outside the video area. No text or images can be displayed in this area.

After the video has been played, the advertiser may select one of the following display options:

1. HIDE VIDEO – After video plays, the video will disappear.Please Note: While the video is playing, it will be hiding that specificarea of the static ad. Once video disappears, the design from the staticad will appear in its place.

2. FREEZE VIDEO – Video will stop on the last frame and stay there for theduration of view.

3. VIDEO LOOP – Video will repeat for duration of view.

REQUIREMENTS • Full-page STATIC Advertisement (See specs above)• MP4 (only acceptable format)

- 1280 x 720 pixels- 30 frames per secondNote: MP4 video will also be used for ALA’s website. Video will behosted on an ALA YouTube or Vimeo page. You are also welcome toprovide your own YouTube or Vimeo link.

• T ext document with specific video display option

LEGAL MANAGEMENTADVERTISEMENT SPECIFICATIONS FOR TABLET 2015

Video Display Options

Freeze VideoHide Video Loop Video

2329 pixels2329 pixels

1747 pixels

1747 pixels

Allow 36 pixels of clear space (padding) inside AND

outside video area

72 pixels total

1280 x 720 px video(can be designed

anywhere on static ad)

Page 16: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

16

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners

2015 Editorial Calendar *Deadlines fall on Mondays; magazine issues publish on Fridays

JANUARY: HUMAN RESOURCES THEME ADVERTISEMENT DEADLINES EDITORIAL DEADLINES AD SPACE RESERVED: NOVEMBER 24, 2014 PITCHES DUE: N/A ART DUE: DECEMBER 1, 2014 OUTLINE DUE: N/A DRAFT DUE: N/A ISSUE PUBLISHED: JANUARY 16, 2015

TOPICS • Attorney professional development • Employment law updates • Human resources essentials (for the new administrator) • Behavior issues FEBRUARY ADVERTISEMENT DEADLINES EDITORIAL DEADLINES AD SPACE RESERVED: DECEMBER 29, 2014 PITCHES DUE: N/A ART DUE: JANUARY 5, 2015 OUTLINE DUE: N/A DRAFT DUE: DECEMBER 29, 2014 ISSUE PUBLISHED: FEBRUARY 13, 2015

TOPICS • Client engagement letters; new business intake • Legal project management for corporate counsel • Telecommuter accountability • Productive meetings MARCH ADVERTISEMENT DEADLINES EDITORIAL DEADLINES AD SPACE RESERVED: JANUARY, 26, 2015 PITCHES DUE: DECEMBER 1, 2014 ART DUE: FEBRUARY 2, 2015 OUTLINE DUE: DECEMBER 15, 2014 DRAFT DUE: JANUARY 26, 2015 ISSUE PUBLISHED: MARCH 13, 2015

TOPICS • Records management • Alternative payment methods • Writing for social media APRIL: PROFITIBILITY THEME / PRE-CONFERENCE ISSUEADVERTISEMENT DEADLINES EDITORIAL DEADLINES AD SPACE RESERVED: FEBRUARY, 23, 2015 PITCHES DUE: DECEMBER 29, 2014 ART DUE: MARCH 2, 2015 OUTLINE DUE: JANUARY 12, 2015 DRAFT DUE: FEBRUARY 23, 2015 ISSUE PUBLISHED: APRIL 10, 2015

TOPICS • Project delegation’s impact on profitability • Meeting space for next generation • Non-lawyer contributions • Pension issues • Clients’ impact on profitability

Page 17: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

17

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners2015 MARKETING GUIDE

MAY ADVERTISEMENT DEADLINES EDITORIAL DEADLINES AD SPACE RESERVED: MARCH 23, 2015 PITCHES DUE: JANUARY 26, 2015 ART DUE: MARCH 30, 2015 OUTLINE DUE: FEBRUARY 9, 2015

DRAFT DUE: MARCH 23, 2015 ISSUE PUBLISHED: MAY 8, 2015

TOPICS • Drafting new policies• Digital workflow• Working in the cloud

JUNE ADVERTISEMENT DEADLINES EDITORIAL DEADLINES AD SPACE RESERVED: APRIL 27, 2015 PITCHES DUE: MARCH 2, 2015 ART DUE: MAY 4, 2015 OUTLINE DUE: MARCH 16, 2015

DRAFT DUE: APRIL 27, 2015 ISSUE PUBLISHED: JUNE 12, 2015

TOPICS • Social media recruiting• Big data• International firm compensation issues

JULY/AUGUST: C-LEVEL THEME ADVERTISEMENT DEADLINES EDITORIAL DEADLINES AD SPACE RESERVED: JUNE 1, 2015 PITCHES DUE: APRIL 6, 2015 ART DUE: JUNE 8, 2015 OUTLINE DUE: APRIL 20, 2015

DRAFT DUE: JUNE 1, 2015 ISSUE PUBLISHED: JULY 17, 2015

TOPICS • C-level executives: Implementing corporate strategy and mindset• Firm rebrand / attorney branding• Lean Six Sigma for law firms

SEPTEMBER ADVERTISEMENT DEADLINES EDITORIAL DEADLINES AD SPACE RESERVED: JULY 13, 2015 PITCHES DUE: MAY 18, 2015 ART DUE: JULY 20, 2015 OUTLINE DUE: JUNE 1, 2015

DRAFT DUE: JULY 13, 2015 ISSUE PUBLISHED: AUGUST 28, 2015

TOPICS • Budgeting 101 (building and tracking)• Floor plans• Corporate/government counsel – Contracting attorneys

Page 18: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

18

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners

OCTOBER: TECHNOLOGY THEME ADVERTISEMENT DEADLINES EDITORIAL DEADLINES AD SPACE RESERVED: AUGUST 10, 2015 PITCHES DUE: JUNE 15, 2015 ART DUE: AUGUST 17, 2015 OUTLINE DUE: JUNE 29, 2015 DRAFT DUE: AUGUST 10, 2015 ISSUE PUBLISHED: SEPTEMBER 25, 2015

TOPICS • 2016 technology outlook • Cyber security/data breach • Must-have tech for client needs • E-discovery NOVEMBER/DECEMBER ADVERTISEMENT DEADLINES EDITORIAL DEADLINES AD SPACE RESERVED: SEPTEMBER 14, 2015 PITCHES DUE: JULY 20, 2015 ART DUE: SEPTEMBER 21, 2015 OUTLINE DUE: AUGUST 3, 2015 DRAFT DUE: SEPTEMBER 14, 2015 ISSUE PUBLISHED: OCTOBER 30, 2015

TOPICS • International firm compliance • Succession planning (fast forward 20 years) • What’s new in alternative fee arrangements?

HOW TO CONTRIBUTE TO LEGAL MANAGEMENT

INTERESTED IN WRITING FOR LEGAL MANAGEMENT ?Opportunities are available for freelance authors, consultants, industry experts and business partners. For contributor guidelines, visit alanet.org/legalmgmt . Pitches can be sent to [email protected]. HAVE AN IDEA FOR A STORY THAT ISN’T LISTED ABOVE? Please send us your pitch! Our articles are not limited to the above topics, and we welcome innovative story ideas from new and returning authors. Please make sure to read our contributor guidelines before submitting a pitch to ensure your story idea is a good fit for Legal Management.

INTERESTED IN ADVERTISING IN To learn more about advertising opportunities, contact [email protected] DO YOU HAVE OTHER QUESTIONS ABOUT Please email [email protected] with questions. *Editorial calendar, deadlines and publish dates are subject to change at editors’ discretion.

LEGAL MANAGEMENT ?

LEGAL MANAGEMENT ?

.

Page 19: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

19

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners2015 MARKETING GUIDE

KNOWLEDGE. INNOVATION. RESOURCE.You are the experts. Share your expertise.

Business Matters! Sessions

During most ALA face-to-face events, you can purchase speaking timeslots named, Business Matters! sessions. These 30-minute sessions are prime opportunities for you to share your company’s thought-leadership and insight with conference attendees.

Call forPresentations

ALA pursues high-level, relevant and thought-provoking content pertinent to the business of law. If your organization has a topic that would be of interest to our membership, please submit a proposal during the call for presentations. Calls for 2016 Annual Conference, 2015 Business of Law Conferences and 2015 Specialty Conferences opened in December.

Business Matters!On-Demand Podcasts

Pair a face-to-face Business Matters! session with a Business Matters! On-Demand session, in a podcast interview format. It’s another excellent opportunity for you to share your company’s thought-leadership with thousands more of legal industry leaders.

Contact [email protected] for more info.

Page 20: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

20

2015 MARKETING GUIDEFollow us on Twitter @ALABizPartners

How Do You Build Your Marketing Plan?

ALA’s Business Development Team can tailor a plan that maximizes your existing relationships while also helping you create new connections. If you want to get the biggest return on investment for your marketing spend, ALA can help you build a plan that gets results.

Advertising:

r Legal Management–Digital Magaziner BOLD (Business of Law Discussions) Bites e-newsletter (weekly)r BOLD (Business of Law Discussions) Bites printed newsletter (monthly)r Just the Facts e-newsletter (bimonthy)r Web adsr Legal Marketplace (online Supplier Directory)r Conference mobile appr Direct mail/email lists

Exhibiting:

r ALA Annual Conference & Expor Business of Law Conferencesr Specialty Conferences

Sponsorships:

r Year-long partnershipsr Event-specific branding, networking or thought-leadership opportunities (tote bags, notebooks, networking events, coffee breaks, Business Matters! sessions and more)

Please contact me to develop a proposal based on my budget of $ .

Name:

Title:

Company:

Email:

Phone:

Notes:

Return to ALA’s Business Development team at [email protected].

Page 21: 2015MARKETING GUIDE208.68.184.206/uploads/pp_2015_Marketing_Guide.pdf · 2 Follow us on Twitter @ALABizPartners 2015 MARKETING GUIDE 6 Legal Marketplace–Supplier Directory 7 alanet.org–Website

2015 MARKETING GUIDE

alanet.org/bpcenter