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AWARD WINNING IDEASN A T I O N A L C L U B A C H I E V E M E N T C O M P E T I T I O N W I N N I N G E N T R I E S
DIVERSITY & MULTICULTURAL INITIATIVES
American Advertising Federation-Houston: Diversity & Multicultural Initiatives
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DIVERSITY & MULTICULTURAL INITIATIVES
Diversity is a priority for AAF-Houston leadership and members in a market in which the majority of all residents
are non-Caucasian. Approximately 20% of AAF-Houston members are ethnic. Event attendance averages 15%
ethnic, and AAF-Houston leadership has been 10-20% ethnic over the past six years.
• In addition, Board Composition for the AAF-Houston (excluding the Executive Committee) is 50% White
Males, 5% African-Americans, 10% Hispanics, and 35% Females.
• AAF-Houston Executive Committee includes: Chairman White Female, Chairman Elect White Female, Vice
Chairman White Male, Immediate Past Chairman White Male, Presidents Council Chair Hispanic Male,
Treasurer White Male, and Secretary White Female (Ex. 3A).
DEVELOPMENT OF MULTICULTURAL PROGRAMS
Activities in the Houston Market
Objective and Target Audiences: AAF-Houston programs promote multiculturalism using aggressive
acknowledgement, inclusivity and awareness strategies. These programs and events aim to attract not only members
and prospective members, but also the greater Houston advertising, marketing, media, production and corporate
business communities. These activities highlight the value of multiculturalism in advertising and allow the club to
increase funding for education and scholarships. AAF-Houston also sponsors many educational programs aimed at
attracting multicultural students to advertising careers and assisting them in their career endeavors (Ex. 1A – 1B).
DIVERSITY – OUR COMMON BOND
Overview: At AAF-Houston we view diversity as a core strength and are committed to its inclusion in all aspects of
Club affairs, i.e., recruitment, website, events, contractors, community involvement, professional development and
American Advertising Federation Houston – Diversity and Multicultural Initiatives
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scholarships. The diversity of our backgrounds gives us the range of expertise needed to tackle our goals and the
needs of our stakeholders. Committee objectives have been adapted from the AAF Mosaic Center on
Multiculturalism.
Budget: Zero-based, supplemented by sponsorships and in-kind donations
WHY DIVERSITY IS IMPORTANT
• Houston is now the most ethnically diverse major metropolitan area in the entire United States, according to the
latest report from the Kinder Institute for Urban Research at Rice University. (Ex. 1B)
• According to the analysis, the percentage of metropolitan area residents who are Anglo dropped to 40% by 2010,
down from almost 58% in 1990. Anglos make up 49% of the population in New York. (Ex. 1B)
• The percentage of Latinos in the Houston area increased to about 40% by 2010, up from 20% in 1990. (Ex. 1B)
• The percentage of Asians has more than doubled over the past 20 years to 7%, up from 3% in 1990. (Ex. 1B)
• The percentage of African-Americans has barely budged, 17% in 2010, down from 18% in 1990. (Ex. 1B)
• Houston ranks 5th in the U.S. for Highest Percent of Metro Population Foreign-Born (Brookings Institute). (Ex.
1C)
Participation
Objective and Target Audience: Work with selected AAF-Houston committees (such as membership, programs,
nominating, education and scholarship) to encourage diversity in not only the committees, but also in program
speakers, educational workshops and seminar topics.
Results Achieved: Diversity Committee members met with the board during the strategic planning session for the
year to reinforce our mission for greater diversity in all aspects, i.e. membership, advertising education, club
management, and communications. Results have been effective in that scholarship applicants and recipients are more
diverse than ever. This year, minorities and women in the Houston advertising and communications industry who
have never been part of AAF-Houston are being directly courted by both the diversity committee and the
membership committee to become involved. AAF-Houston’s array of education programs is aggressively including
students from all schools, including Historically Black Colleges and Universities (Ex. 2D). The Diversity Committee
American Advertising Federation Houston – Diversity and Multicultural Initiatives
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has surveyed the membership for candidates for awards like the AAF Silver Medal (Ex. 7A – 7B) and AAF-Houston
Trailblazer Award Over (Ex. 6C) the last three years we honored a Hispanic male and two female entrepreneurs with
these distinguished awards. The Trailblazer Award honored its first woman recipient in 2012 (Ex. 6C).
EDUCATIONAL AND PROFESSIONAL DEVELOPMENT EFFORTS
Objective and Target Audience: AAF-Houston aims to promote advertising as a career choice to multicultural
students of all ages and to attract a diverse pool of university students to apply for the AAF-Houston/Advertising
Education Foundation of Houston (AEFH) scholarship and internship programs (Ex. 2A – 2F). Advertising is also
promoted as a career choice to multicultural students of all ages.
Results Achieved: In April, AAF-Houston and the AEFH awarded 25 scholarships totaling $50,000 (up from
$40,000 last year) to students in advertising from universities throughout Texas, Oklahoma, Louisiana and Arkansas.
Twenty-one scholarships were awarded to women and ten to people of color (Ex. 2B – 2D). Exceptional efforts were
made to reach students of all cultural backgrounds. Students were recognized for their academic performance,
interest in the advertising profession, desire to work in the Houston market, financial need, leadership, and their
essays.
The AEFH administers the Lopez Negrete Hispanic Marketing Education Fund that is devoted to Hispanic
advertising students and endowed by AAF-Houston members Alex and Cathy Lopez Negrete (Ex. 2D). The
Gilbreath Communications Scholarship, endowed by AAF-Houston member Audrey Gilbreath, is dedicated to
students from Historically Black Colleges and Universities (HBCUs) (Ex. 2D).
CLUB LEADERSHIP AND MEMBERSHIP COMMUNITY INVOLVEMENT
Objective and Target Audience: Houston’s focus on multiculturalism has created an opportunity for local and
district AAF members, including current and former board members, to represent AAF-Houston in key minority
related organizations. The goal in recruiting these professionals is to ensure that AAF-Houston marketing and
advertising establish deep roots into all communities.
Results Achieved: AAF-Houston board members include: Tony Canales (Hispanic/Diversity chair/ President and
General Manager of KTMD-TV47 Telemundo/NBC, Board Member of Houston Hispanic Chamber of Commerce),
American Advertising Federation Houston – Diversity and Multicultural Initiatives
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David Loving (Caucasian/SVP-GM of Univision Houston and Director, Houston Hispanic Chamber of Commerce),
Sonny Villarreal III (Hispanic/Account Supervisor at Lopez Negrete Communications), Eric Baker (African-
American/General Sales Manager at Radio One, and Natali Villanueva (Hispanic/President of Ad 2 Houston/Art
Director at NV Graphic Designs) (Ex. 3A & 5).
• Leo De León, Jr., 2013 Silver Medal winner and former AAF-Houston Chairman, is current Chairman of the
AAF-Houston Presidents Council. Leo is Chairman Emeritus of the Houston Hispanic Chamber of Commerce,
Vice President of the Houston Association of Hispanic Journalists, and Advisory Council Member to the
University of Texas College of Communication (Ex. 3B & 7A).
• Camille Bryan is a board member of AEFH and past chairman of AAF-Houston, and as former principal of
Locke Bryan Productions (LBP), is credited with building the company from a boutique operation to a
production powerhouse. Through her efforts, LBP has endowed an AEFH Director’s scholarship (Ex. 2D & 3B).
• Susan Saurage-Altenloh, President of Saurage Research, is an AAF-Houston past chairman, former Tenth
District Governor, and remains active in district leadership. She is a board member of the Tenth District
Foundation for Advertising Education. Susan is a former AEFH Advisory Board member and has endowed an
AEFH Academic scholarship (Ex. 2D).
• Lou Congelio, Silver Medal winner and past Chairman of the AAF-Houston, is principal/creative director of
Acme Fish Creative Boutique and is a past chairman of Only in Houston (OiH). For several years, Lou has been
working with a client and friend with neurofibromatosis (NF) and a heart of gold. Lou works tirelessly to help
raise awareness of NF, needed research, and related ADA issues. Fundraising generates support for the Just Ask!
Foundation to provide resources and an online community of support. Their mission is to spread awareness of
NF and inspire others whose lives are impacted by NF to start living fuller, more rewarding lives (Ex. 3B).
• Audrey Gilbreath, 2016 AAF Silver Medal Winner, has the distinction of being the first woman and the first
African-American inducted into the AAF Southwest Advertising Hall of Fame. Audrey has endowed an
education fund for African-American students. Audrey represents AAF-Houston with the Port of Houston
Authority and serves as board member of the Ensemble Theatre, American Heart Association, Katy Area
American Advertising Federation Houston – Diversity and Multicultural Initiatives
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Economic Development Council Board of Governors, and Advisory Board of Texas Southern University (Ex.
2D, 3B, 7A & 7B).
• Alex López-Negrete is a former AAF-H Chairman, AAF Silver Medal winner, and AAF Southwest Advertising
Hall of Fame inductee. He has endowed an AEFH Hispanic marketing education scholarship. Alex represents
AAF-Houston as the national past chair of the Association of Hispanic Advertising Agencies, and on the Board
of Selectors of the American Institute of Public Service. He is Chairman Emeritus of the Houston Hispanic
Chamber of Commerce, and was named as Agency Executive of the Year by HispanicAd.com (Ex. 2D & 3B).
• Ann Iverson, AAF Silver Medal winner, AAF-Houston Past Chairman, entrepreneur, and is affiliated with Rice
University. Ann is a board member of the Tenth District Foundation for Advertising Education and monitors
proposed legislation and policy changes that could impact the industry (Ex. 3B & 6A).
• Cesar Rincon is an AAF-Houston past board member, with a background in Hispanic TV and radio, and
member of the Houston Hispanic Chamber of Commerce. Cesar is also a board member of Camara de
Empresarios Latinos de Houston. CELH is part of the Houston Mayor’s Office of Trade and International
Development and one of the most active business advocates in the city. CELH promotes Hispanic
entrepreneurship and educational initiatives (Ex. 3B).
CONDUCTING PROGRAMS THAT EDUCATE AND MOTIVATE MULTICULTURAL STUDENTS TO PURSUE CAREERS IN ADVERTISING Objectives and Target Audience: Attracting minority college students in the greater Houston area and throughout
the Tenth District to participate in the annual AAF-Houston Student Conference and to apply for AAF-Houston
scholarships and the internships. This program helps us reach high school and middle school women and minority
students to foster interest in Advertising as a career at a younger age.
Results Achieved: Minority participation in this year’s AAF-Houston Annual Student Conference continued to
grow both in terms of participants and in the expansion of minority hosts for the student teams, this year including
minority-advertising agencies.
• This year we had over 180 students attend from 15 universities and of those we had 48% women and 44%
minority students. This was a 4% increase over the previous year’s program.
American Advertising Federation Houston – Diversity and Multicultural Initiatives
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• This conference is the largest hands-on experience of its kind in the country and is effectively transitioning
students into the real world of advertising. Students who attend the conference are better prepared to launch their
careers, according to employers, students and instructors (Ex. 4A).
• We took a proactive approach in courting historically black colleges, Texas Southern University and Grambling,
to participate. By personally contacting the professors and department heads by phone and through e-mail (Ex.
4B), students were encouraged to complete our scholarship applications as well as our internship requests. AAF-
Houston’s goal is to strengthen its ties with Texas Southern, Grambling and other HBCU programs and initiate
their participation in other AAF-H educational and professional development programs. The AEFH awarded a
scholarship to a Grambling student in 2015 (Ex 2D) and has received an increased number of scholarship
applications from Texas Southern University for 2016.
BUSINESS RELATIONSHIPS WITH MEDIA OUTLETS AND MULTICULTURAL SUPPLIERS AND VENDORS
Objective: AAF-Houston strives to maintain strong relationships with multicultural media outlets, suppliers and
vendors. Through event sponsorships, trade or in-kind sponsorships, and involvement in many AAF-Houston
educational efforts such as our internship program, AAF-Houston invites the media, suppliers and vendors into
opportunities to gain visibility in the market and within the AAF-H membership community.
Target Audience: AAF-Houston members, the advertising and communications communities in the greater Houston
market.
Results Achieved: Three of AAF-Houston’s largest Corporate Members are Telemundo Houston, Univision
Houston, and Lopez Negrete Communications. The Houston market has many multicultural media outlets, suppliers
and vendors. AAF-Houston has relationships with all the local media outlets, including, but not limited to: KTMD-
TV: Telemundo, KXLN-TV: Univision, KFTH-TV: UniMas, KLOL-FM 101.1: Clear Channel Communications and
Clear Channel Outdoor, African-American News and Issues newspaper, La Informacion Spanish newspaper, Rumbo
newspaper, El Dia and La Subasta newspapers, and Mikel Marketing online newsletter for the Asian-American
community. These multicultural media, suppliers and vendors can be found at our monthly meetings, supporting our
major events such as the Trailblazer Awards Gala and the American Advertising Awards program. Many also
American Advertising Federation Houston – Diversity and Multicultural Initiatives
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support the annual Houston Media Classic Golf Tournament. Most companies sponsor one or more AAF-H
members.
ROLE MODELS AND LEADERSHIP REINFORCEMENT
Goals & Tactics: Each month we bring in national advertising and “Creative Thought Leaders” to share best
practices with our membership. Part of the annual Club goal is to ensure that 20% of our speakers are women or
minorities. This way, we can reinforce to our diverse audience that people from all colors are doing breakthrough
things to impact our industry and create opportunities for them. The club also leveraged the Trailblazer Gala and
Southwest Advertising Hall of Fame to ensure that industry-leading females were being properly recognized.
Results Achieved:
• Alex Lopez Negrete (former club chairman) and Dennis Vegas (former board member) made appearances at the
monthly speaker luncheons to offer their expertise on various topics, including: prosperity in America, keeping
up with an evolving industry, and Hispanic advertising (Ex. 6A).
• Aimee Woodall (White Female) from Houston’s Black Sheep Agency made a riveting presentation on how her
agency was transformed into one that helps non-profits market themselves in this social world. Aimee discussed
the challenges in running the business as the transformation was occurring and how she went about coaching her
staff during this evolution. It was very informative for the local agency owners and small business professionals
in attendance (Ex. 6B).
• AAF-H honored Stacey Gillman Wimbish (White Female), one of the most respected women in the auto
dealership industry across the country, at the Houston Trailblazer Gala (Ex. 6C).
• Camille Bryan (White Female) of Locke Bryan Productions, and Brenda Love (White Female) of Love
Advertising were nominated and (subsequently) inducted into the Southwest Advertising Hall of Fame (Ex. 6D).
Conclusion: We will continue to grow the club and its programs by achieving greater workplace diversity within the
Houston advertising industry; preparing the industry's future leaders; creating opportunities for minority suppliers
and general market corporations to work together to create effective advertising campaigns and programs targeted
American Advertising Federation Houston – Diversity and Multicultural Initiatives
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towards multicultural markets; and establishing metrics and reporting results of the multicultural programs in
Houston’s advertising and related industries.
ENSURING THAT MULTICULTURAL TALENT IS REPRESENTED Objectives and Target Audience: With Houston being one of the most diverse and multicultural cities in the world,
AAF-H holds itself responsible for promoting creative talent and work that reflects the composition of the city. The
Houston American Advertising Awards is one platform to exhibit just that.
Results Achieved: After four months of event coordination and entry promotion, AAF-H received one of the most
impressive lineups of judges, one of the highest tallies for Non-English/Hispanic and African-American
submissions, and honored a local legend who defied the odds of being a female entrepreneur.
• Non-English work performed very well, winning: Best of Show – Broadcast, Brett Elliott Award for
Excellence in Copywriting, Special Judges’ Award for Excellence in Art Direction, 10 Gold, 10 Silver, and
12 Citations of Excellence (Ex. 7A).
• A diverse, international panel of industry veterans to judge the work: 3 Male/1 Female; from Mexico, Miami
(by way of Brazil), Chicago, and Denver (Ex. 7A).
• Audrey Gilbreath (African-American Female), CEO and Founder of Gilbreath Communications, Inc., was
chosen in 2015 to be the next AAF Silver Medal Award winner (Ex. 7A – 7B).
• Event was co-chaired by Nicole Fellers (White Female/Executive Director of AAF-H) and Candace Pittman
(African-American Female Member) (Ex. 7A & 7C).
DIVERSITYANDMULTICULTURAL
INITIATIVES
Exhibit#1:
Developmentof
MulticulturalPrograms
join us for the
AAF-Houston Creative Thought Leader Speaker Series
fig.a
Wednesday, February 17, 2016 • 11:30 a.m. – 1:00 p.m. register now at aaf-houston.org
part two of
THE CHANGING FACE OF HOUSTON a study of the changing demographics of Houston over the last 100 years
with Dr. Stephen Klineberg, Ph. D.
fig.b
Nicole Fellers <[email protected]>
Register now to learn about Houston's evolving urban environment with Dr. Stephen Klineberg1 message
AAF-Houston <[email protected]> Mon, Feb 8, 2016 at 12:30 PMReply-To: [email protected]: [email protected]
Join us on February 17th at 11:30 a.m. to 1:00 p.m. for the AAF-Houston's February Creative ThoughtLeader Speaker Series featuring...
Click here to register online!
February 17, 2016 | 11:30 a.m. to 1:00 p.m.
The Junior League of Houston1811 Briar Oaks Lane, Houston, TX 77027$35 AAF Members | $45 Non-members | Walk-in fee: $10 additionalFor reservations, contact the AAF-Houston office at: 713-237-9999 or visit aaf-houston.org
The Changing Face of Houston and America:!
Tracking Responses to the Economic and Demographic Transformations through 34 Years of Houston Surveys!
Dr. Stephen Klineberg! American Advertising Federation Houston!February 17, 2016!
« Previous | Next »
Jennifer Bradley | September 30, 2014 10:53am
Learning English and Leadership in Houston
Houston is America on demographic fast-forward. In the first decade of this century, the metro area’sforeign-born population grew 48 percent, compared to 28 percent for the nation as a whole. More than 42percent of Houston’s children have at least one foreign-born parent, compared with a national rate of 23percent.
Not surprisingly, Houston also has one of the highest numbers of limited English proficient (LEP) residents ofany metro in the nation, ranking 5 among large metropolitan areas. Over two-thirds of LEP residents in theregion are in the workforce, but typically earn only about $25,000 a year.
As Jill Wilson explains in her new paper, these workers, and their children, will account for almost allworkforce growth in the coming decades, not just in Houston but in the nation as a whole. Realizing howmuch depends on the success of these families, public, philanthropic, private and civic actors arecollaborating to expand access to English-language education, and thereby bolster earnings for families andcreate better outcomes for children.
Neighborhood Centers, Inc., which Bruce Katz and I have written about previously, is helping LEP residentsof the greater Houston region, including in suburbs where community self-perception and public serviceshave not always caught up with demographic realities. Neighborhood Centers is one of the largest nonprofitservice providers in the country, operating throughout the state of Texas, but its work is concentrated in
th
community centers located throughout the sprawling Houston metropolis. One of those centers is inPasadena, a once middle-class white suburb that now has a 20 percent poverty rate and is two-thirdsHispanic.
In 2006, Neighborhood Centers uncovered a huge gap in Pasadena between demand for English languageclasses and their availability (something Wilson notes is common). According to Pasadena resident RobertaLeal, who I interviewed early last year for the book The Metropolitan Revolution, “Harris County [publicschool officials] were saying, ‘We have the capacity to host the classes, we just can’t get to the people.’ Onthe other hand, Neighborhood Centers is saying ‘We have the people, we need the resources, theinstructors. Let’s meet in the middle, let’s make this happen.’” Today Neighborhood Centers coordinates asubstantial adult education and English language program in Pasadena.
This effort can provide tangible benefits to families and communities: Wilson’s paper documents an earningspremium of between 24 and 39 percent (depending on educational attainment) for English proficient workersversus LEP workers. “In some cases,” she notes, “better English proficiency is associated with more of adifference in earnings than is higher educational attainment.”
But there are also benefits that defy easy quantification. Leal, whose mother learned English at aNeighborhood Centers program in Pasadena, then taught other LEP immigrants at the same communitycenter, says that offering English language instruction sends a strong message to immigrants in particular. “Itsays we’re not upset that you came to this country and you don’t speak English. It says, we’re glad youcame here, come to our home, we can teach you something new and get you out into the community to beyour own leader.”
Jennifer BradleyFellow and Senior Advisor, Metropolitan Policy Program
More Posts from Jennifer > | View Expert Page >
DIVERSITYANDMULTICULTURAL
INITIATIVES
Exhibit#2:
EducationalandProfessional
DevelopmentEfforts
Are a couple of your hours worth two grand?
We think they might be. This year the Advertising Education Foundation of Houston will award twenty scholarships worth $2000 each to aspiring advertising students.
But you don’t have chance unless you apply. Find out how and the details here:
houstonadscholarships.com
How’s a couple of grand for college sound
about now?Might buy some books. Pay for an extra course. Or just ease the pain a bit. Check this out: The Advertising Education Foundation of Houston is awarding twenty scholarships of $2000 each to aspiring advertising students. May as well be you. Just go to this site and apply. It’ll take you two, maybe three, hours. That’s a pretty good hourly rate. Do it now. Time’s a wastin’!
houstonadscholarships.com
P.O.Box27592•Houston,Texas77227•Tel713.237.9999•Fax713.522.8327•www.AAF-Houston.org•[email protected]
March23,2015
DearE’Vonne,TheAdvertisingEducationFoundationofHoustonScholarshipBoardofDirectorshasconductedathoroughreviewofall2014-2015scholarshipapplicants.Thisyear,wehadarecordnumberofapplications.Inthatprocess,wecarefullyconsideredyourapplication,youreducationalaspirationsandoverallqualifications.
CongratulationsE’Vonne!YouhavebeenawardedtheHoustonMediaClassicEducationScholarshipintheamountof$2,000.
Yourscholarshipgrantwillbesentdirectlytoyourschoolforapplicationtothefall2015term.
TheAEFHScholarshipBoardwouldliketopubliclyhonoryourachievementataluncheontobeheldonFriday,April17,andwouldliketoinviteyouandyourparents,ortwogueststojoinusasweintroduceyoutomembersoftheAmericanAdvertisingFederation-Houston.Youandyourguest(s)willbeassignedtoaspecifictablefortheluncheon.Priortotheprincipalspeaker’saddress,youwillberecognizedforyourscholarshipachievement.TheluncheonwillbeheldattheJuniorLeagueofHouston,1811BriarOaksLane,Houston,Texas77027.Werequestthatyouplantoarriveby11:00a.m.forabriefreceptionandaphotosessionpriortothe11:30a.m.Luncheon.Pleaseconfirmyouracceptanceofthisscholarshipandyourattendancewiththenamesofyourguest(s)totheluncheononApril17byemailtojayhagins@sbcglobal.net.Uponconfirmationofyourattendanceyouwillbesentaninformationpacketinclusiveofdirectionstothisevent.Wehopethatyouwillbeabletoattendthisimportantoccasion.Ifyouhaveanyquestionsdon’thesitatetocontactmeat(713)[email protected]!
JayHaginsChairmanJH/kws
1
AmericanAdvertisingFederation–HoustonNewsReleaseMarch26,2015
Contact:JayHagins,[email protected]
AdvertisingEducationFoundationofHoustonAnnounces2015ScholarshipWinners
H-E-B’sScottMcClellandtoaddressAwardsLuncheononApril17
Houston–TheAdvertisingEducationFoundationofHouston(AEFH)andAmericanAdvertisingFederation-Houston(AAF-H)willpresent25scholarshipstotaling$50,000tocollegestudentsfromthroughouttheAAFTenthDistrictthatcoversTexas,Arkansas,OklahomaandLouisiana.
ScottMcClelland,PresidentofH-E-B'sHoustonDivision,willbetheKeynoteSpeaker.
AwardswillbepresentedataspecialAEFHbenefitluncheonhonoringstudentwinners,familymembersandprofessorsonFriday,April17,2015,atTheJuniorLeagueofHouston.
“Eachofthe25winnerswillreceivea$2,000scholarshipfortuitionandfees.Ourjudgeswereveryimpressedwiththisyear’sscholarshipapplicantsandtheiraccomplishments,”commentedJayHagins,chairmanoftheAEFH.
“Wereceivedapplicationsfromstudentsattending17differentcollegesanduniversitiesinthefour-stateAAFTenthDistrictregion.Selectionwasbasedoncompletingtheonlineapplication,lettersofreference,communityengagement,financialneed,extracurricularactivities,workexperienceandschooltranscripts,”Haginscontinued.
“Weareverypleasedtobehonoringbothundergraduateandgraduatestudents.ManyofthestudentshaveindicatedtheirdesiretoreturntotheHoustonareaaftergraduation,whichisimportantinsupportingregionalgrowthofthecommunicationsindustry.”
Thisyear’sScholarsandscholarshipsare:
UniversityofHouston:
AlexandriaBland,RichKleinandBillFogartyCommunicationsScholarship
CorinaCarrizales,TheBrendaLoveAdvertisingEducationFund
RoxiFam(LoneStarCollege&UH),Ad2HoustonScholarship
AlexTomic,SkylineDisplaysofHoustonGraphicArtsEducationFund
2
SanJacintoCollege,Pasadena:
AnthonySolano,iHeartRadioScholarship
GramblingStateUniversity,LA:
E’VonneGipson,GilbreathCommunicationsEducationFund
LouisianaStateUniversity,BatonRouge:
MalloryBourgeois,RadioOneScholarship
NicholeWierschem,SaurageResearchAcademicDistinctionScholarship
MidwesternStateUniversity,WichitaFalls:
BlakeMuse,KTRKTelevisionScholarship
MeganPiehler,GalleryFurnitureScholarship
SouthernMethodistUniversity,Dallas:
SarahCampbell,HoustonMediaClassicScholarshipFund
OlgaRomanova,Baxter+KorgeEducationFund
TexasA&MUniversity,CollegeStation:
LindsayLaRosa,RichKleinCommunicationsScholarship
JonathanSchekorra,LockeBryanDirector’sScholarship
TexasChristianUniversity,FortWorth:
BrookeDavis,AAF-HoustonTrailblazerEducationalFund
LayneKinney,CoxMediaGroupScholarship
TexasStateUniversity,SanMarcos:
LisaCallahan,BrettElliottEducationFund
TexasTechUniversity,Lubbock:
CarlyCox,KHOUTelevisionScholarship
3
HannahFord,CBSRadioScholarshipFund
JennaHay,JeanWilliamBrownScholarshipFund
UniversityofTexasatAustin:
LauraGalvan,BillandSharonYoungMediaEducationFund
VeronicaPenaloza-Wolfermann,LopezNegreteHispanicMarketingEducationFund
AudreyThornton,MollyandAllenBrivicMediaScholarship
WestTexasA&MUniversity,Canyon:
AmandaKoontz,KPRCTelevisionScholarship
NataliaMolina-González,UnivisionScholarshipFund
ForSponsorshipinformationandtoregisterfortheApril17ScholarshipAwardsLuncheon,pleasecontacttheAAF-Houstonofficeat713-237-9999orvisitwww.aaf-houston.org/.
AdvertisingEducationFoundationofHoustonTheAdvertisingEducationFoundationofHouston(http://houstonadscholarships.com/)isanon-profit501(c)(3)corporationandtheScholarshipFoundationofAAF-Houston.TheAEFHawardsscholarshipstocollegesophomores,juniorsandseniorspursuingundergraduateorpostgraduatedegreesinadvertising,communications,interactivemarketing,journalism,radio/TV,commercialart,production,publicrelationsorrelatedfields.
StudentsattendingcollegesanduniversitieslocatedintheAAFTenthDistrictregion,whichcoversTexas,Oklahoma,Louisiana,andArkansas,areeligibletoapply.PreferenceisgiventostudentswhodesiretojointheHoustoncommunicationsorintegratedmarketingcommunitiesaftergraduation.
AEFHscholarshipsareawardedwithintheguidelinesoffinancialneed,GPA,writtencommunicationsskills,andgeneralcommunityandvolunteeractivities.Studentsmustdemonstratecommitmenttothecommunicationsindustrywithinternships,orworkexperience,andparticipationincommunications-focusedprofessionalorcampusorganizations.
AmericanAdvertisingFederation-HoustonTheAmericanAdvertisingFederation-Houston(www.aaf-houston.org/)istheassociationofadvertisingprofessionalsthatencompassesalldisciplinesintheadvertising,marketingandcommunicationsindustries.AAF-Houstonhasbeenrecognizednationallyforitsprograms.ItwasagainnamedCluboftheYearin2013-2014forAAFDivisionII.Foundedin1911,AAF-HoustonisoneoftheoldestserviceorganizationsinHoustonandenjoysamembershipofmorethan300advertisingandmarketingprofessionals.Promotionofeducationandexcellenceintheindustryisitscoremission.
AAF-Houstontakesanactiveroleinthecommunity,bothlocallyandthroughitsaffiliationwiththenationalAAF,thenation’soldestnationaladvertisingtradeassociation,whichactsasthe“UnifyingVoiceforAdvertising.”Membershipinits15districtsoperationsincludesnearly100bluechipcorporatememberscomprisingthenation’sleadingadvertisers,adagencies,mediacompanies;200localfederationswith40,000communicationsprofessionals;andmorethan200collegechapterswith6,500studentmembers.
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Nicole Fellers <[email protected]>
Don't Miss Next Friday's AEFH Scholarship Luncheon 1 message
AAF-Houston <[email protected]> Fri, Apr 10, 2015 at 9:34 AMReply-To: [email protected]: [email protected]
Join us next Friday, April 17 from 11:30 am to 1:00 pm for the 2015 AAF-Houston and AEFH Scholarship presentation with keynote speaker Scott McClelland, President of H.E.B Grocery
Company's Houston and Central Market Division.
Click here to register online!
Scott McClelland, President of H.E.B Grocery Company's Houston and Central Market Division.
Friday, April 17th, 2015 | 11:30 a.m. to 1:00 p.m.
The Junior League of Houston1811 Briar Oaks Lane, Houston, TX 77027
Individual Tickets available until Wednesday, April 15 at 5 PM.Late registration $10 fee
For further questions, please contact Jay Hagins, AEFH Chairman via phone at (713) 553-4425, via email at [email protected] reservations, contact the AAF-Houston office at: 713-237-9999 or visit aaf-houston.org
April, 2015
AAF—Houston April
Luncheon Survey
Prepared for
2
• Online survey of April 17th event was issued
May 18th, 2015
• 29 email invites to luncheon attendees
• 9 respondents completed the survey (31%
response rate)
Methodology
3
Participation in AAF-Houston
N = 9
1
2
6
Visitor, 2 or more times
Member, 1-3 years
Member, more than 7 years
4
Scott McClelland’s Presentation
4
6
7
7
8
8
9
4
3
2
2
1
1
1 Networking value at this event
Price of this event
The cost value of the event
The meal at the event
Receipt of timely announcements about programdetails
Event atmosphere being professional yet welcoming
Relevance of program topic and/or speaker
Excellent Good, could be improved Not good, really needs work
N = 9
5
Reason for Registration
5
3
4
6
8
For the social networking opportunities
To present a scholarship
For the social networking opportunities
Because this was an AAF event
To hear Mr. McClelland speak and/orpresent scholarships
N = 9
6
Learn Anything?
N = 9
How would you rate Mr. McClelland’s presentation?
Very interesting, I
learned something 9
7
Real Learning….
N = 9
Yes 7
No 2
Did you come away from Mr. McClelland’s presentation with new knowledge you can apply to a client, project or advertising
need/challenge?
• Knowing your customer.
• Always looking at new opportunities to be innovative by asking
questions about the customer’s behavior..
• This talk was geared more towards the students, which was
appropriate for the audience. He was an interesting and enthusiastic
speaker.
8
Membership in Other Organizations
3
1
1
9
Other
IABC (International Associations ofBusiness Communications
AMA (American Marketing Association)
AAF (American Advertising Federation)
N = 9
Other includes LSMFT
9
Comments and Suggestions
Networking post event.
I thought the DJ MCees were a bit lame. They seemed out of their element. After the female sort of ended the event, I thought the audience expected more since, usually, the president thanks everyone and ends the luncheon. It could have been handled better, more smoothly. Also, we need to receive these surveys much sooner since we tend to forget some of the things that happened at the event.
DIVERSITYANDMULTICULTURAL
INITIATIVES
Exhibit#3:
ClubLeadershipandMembership
CommunityInvolvement
AAF - HOUSTON BOARD OF DIRECTORS 2015-16
Board Officers:
Chairman: Tammy Guest* Chairman Elect: Anne Mrok-Smith* Vice Chairman: TBD*
Treasurer: Norm Pegram* Secretary: TBD*
Immediate Past Chairman: Troy Burwell* Presidents Council Chair: Leo De Leon, Jr.*
Board Members:
Chuck Arnold (17) David Loving (16) Eric Baker (17) Josh Okun (17)
Jenny Bosby George (16) Michael Reed (16) Allen Brivic (17) Ashley Rundall (17)
Jennifer Carter (16) Joe Fournet (16)
Kristy Sexton (16) Joni Verdina (17)
Dave Henry (17) Erin Hoffman (16) Larry Kelley (16)
Sonny Villarreal (17)
Committee Chairs:
Leo De Leon, Jr.*
Presidents Council Chair: Natali Villanueva Ad 2 President: Jay Hagins
AEFH Chair: Joe Fournet OIH Chair: Jay Hagins
AAF D10 Governor
* Denotes member of Executive Committee
( ) Denotes term expiration
Nicole Fellers <[email protected]>
AAF-Houston Celebrates the 2015 Southwest Advertising Hall of Fame Inductees1 message
AAF-Houston <[email protected]> Mon, Sep 21, 2015 at 11:17 AMReply-To: [email protected]: [email protected]
AAF-Houston celebrates the 2015 Southwest Advertising Hall of Fame Houston Class of Inductees: Lockeand Camille Bryan, Locke Bryan Productions, Brenda Love, Love Advertising, and Bill Young, Bill YoungProductions. Each of these distinguished honorees has made significant contributions to the advertisingindustry and in Houston.
AAF-Houston will host this year’s annual induction ceremony recognizing the 2015 Class of the Southwest Advertising Hall of Fame. The reception and awards dinner will begin at 7:00 p.m. on Friday, October 2, 2015, at The Junior League of Houston. The awards celebration is being held in conjunction with the AAF District 10 Summit, the district’s annual leadership conference.
DIVERSITYANDMULTICULTURAL
INITIATIVES
Exhibit#4:
ConductingProgramsThatEducateand
MotivateMulticulturalStudentstoPursue
CareersinAdvertising
Nicole Fellers <[email protected]>
2015 Student Conference - REGISTER NOW1 message
AAF-Houston <[email protected]> Wed, Oct 7, 2015 at 12:04 PMReply-To: [email protected]: [email protected]
2015 AAF-HOUSTON STUDENT CONFERENCE
Register now for this year's student conference at
Share this email:
the Marriott Houston Southwest Loop.
Click here for more details!
DEADLINE TO REGISTEROCTOBER 22
Mark your calendars for...
NOVEMBER
6-7
REGISTER NOW
Hope to see you there!
Manage your preferences | Opt out using TrueRemove™Got this as a forward? Sign up to receive our future emails.
AAF-Houston Student Competition and Conference Project Guidelines
Welcome
Today should prove to be very exciting and test all of the skills you have learned so far in your education. Have fun and enjoy yourselves!
There are a few rules, which need to be clearly stated in order for your day to be successful. Please remember you are a guest in the offices of the Host Team. Office space has been graciously provided to you and in return, proper behavior is expected. It is important to be respectful and act appropriately.
The Host Team is not present to do your work. You must complete this task by yourselves. General questions are permitted. We’ve asked the host team to provide lunch and a color copier if available.
Guideline The following guidelines have been established for this year’s event:
Ø The Internet is free game, use it at will. Ø In addition to the marketing/advertising/media plan, a computer may be used for art and
illustrations. Ø Hand-drawn, original art may be submitted. Ø All entries MUST be uploaded to Dropbox / put in team folder and put on flash drive supplied to
turn in before 6:30 to Diamond Room 3. Entries include – written plan (Word, PowerPoint, PDF, Excel), video presentation of plan (in wmv, mp4 or quicktime file format no longer than 10 minutes and fit on the flash drive – as if you were presenting to client) and artwork (pdf, jpg, png,gif).
Ø Marketing plans must be typed and include a cover page containing the students names and team number and Host company.
Ø One hard copy and the flash drive (with copies of all elements uploaded) must be submitted to the “Diamond Room 3” at the Marriott West Loop by one representative of your team by Friday at 6:30PM. Upload presentation, video and artwork to upload file go to www.dropbox.com User Name: [email protected] Password: aafhouston and look for your team number folder click on folder and go to upload icon at top and click it and then select file and upload (repeat upload for all your files). Suggestion upload to Dropbox as pieces are completed.
All artwork is property of AAF Houston
STUDENT CONFERENCE TEAMS
Each team is comprised of a combination of students assigned to perform certain task. We have attempted to balance the teams with the various experts. Upon check in today each student was assigned a team and an area to work in. Areas of Interest were indicated upon registration:
1. Art Director/Graphic Designer – Create the “visuals” for campaigns. Work in conjunction with Art Director to form creative team for the campaign,
2. Copywriter- Provides the verbal or written “copy”. This may include slogans, catchphrases, messages and text for printed advertisements as well as web ads, radio scripts, TV scripts, outdoor signage.
3. Account Services - Working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget. Presenting, alongside agency colleagues, the campaign ideas and budget to client.
4. Marketing Strategist – Working with agency personnel to coordinate all communication
and execution of advertising campaigns. Looks at all touchpoints with audience on behalf of client, both internal and external.
5. Media Planner – Combine creative thinking and factual analysis to develop appropriate strategies. Apply knowledge of media and communication platforms to identify the most appropriate vehicle for building awareness of a client’s brand.
6. New Media Strategist – working with Media Planner on recommendation of online, mobile, connected device strategies as related to campaign. Social media, email, SEM
STUDENT CONFERENCE 2015
Schedule of Events
Friday, November 6th
8:00 a.m. Registration / Continental breakfast – Marquis Ballroom 8:30 a.m. Conference begins – Marquis Ballroom Welcome Conference Agenda Client Introduction and Presentation of Project Rules of Project 9:30 a.m. Students depart for host companies 9:45 a.m. Professor’s gather, depart for tour 6:30 p.m. Students return with projects on flash drive, camera, and one copy of presentation,
Diamond Room 3 6:30 p.m. Judging begins, Diamond Room 3 6:30 p.m. Professor’s dinner Emerald Rooms
Saturday, November 7th 8:15 a.m. Resume/Portfolio review – Grand/Marquis Ballroom 9:30 a.m. “How to Survive NSAC” – Grand/ Marquis Ballroom 10:00 a.m. Brunch 10:30 a.m. “How Much Do You Want It” Panel Discussion - Marquis Ballroom 11:30 a.m. Awards Ceremony - Marquis Ballroom
November 6, 2015
Dear Students and Professors, Welcome to the 2015 AAF-Houston Student Conference and Competition. I hope you enjoy your time this weekend, as well as, learn some valuable skills that will help you with your chosen field and your future in advertising. You are the next generation of advertising men and women. In this area of evolving technologies, your ability to communicate an effective advertising message is greater than ever before. I encourage you to take advantage of the opportunities during the next 2 days to network with both peers and professionals. You never know where these connections might lead you in future endeavors. Best of luck and now step up to the plate, get ready to swing and hit this project out of the park for a homerun.
If you have questions, concerns, comments or suggestions about the conference, please feel free to contact me: Tammy Guest Conference Chair [email protected] 832-459-4073 – cell 713-663-8702 - Office
TO BRING
THE HEAT?Make your pitch at the AAF 2015 Student Ad Competition and Conference
Friday, & Saturday, November X & X
aaf-houston.org/studentconf/2015
NO WHIFFS. NO ERRORS.JUST TOTAL
STEP UPAND TAKEYOUR SWINGAT STARDOM
STEP UPAND TAKEYOUR SWINGAT STARDOM
Better bring your ‘A’ game for this all-star hardball free-for-allfor ad supremacy. Laptops, resumes and eye black a must.
Someone has to come out of left field to score the glory. Make sure it’s you.
2015 AAF-HoustonStudent Advertising Competition and Conference
Friday & Saturday, November X & X
OurClient:
WelcomeCris1naFernandez
HMNS Background: • The Houston Museum of Natural Science is one of the nation’s most heavily attended museums.
• Annual attendance tops 2.5 million. • • The museum is over 100 years old and started with just a small display at the Houston Zoo.
• From that it has grown to four floors of permanent exhibit halls, the Wortham Giant Screen Theatre, Cockrell Butterfly Center, Burke Baker Planetarium, George Observatory and a satellite location in Sugar Land.
• It has been host to numerous blockbuster exhibitions from Kremlin Gold (the first time the Kremlin jewels had ever left Russia) to The Dead Sea Scrolls, BodyWorlds, Lord of the Rings and many more.
• The museum has over 50,000+ member households and something to delight every age group.
• In December, the museum will open an exhibition on the Virgin of Guadalupe – the first time a major exhibition on this subject matter is opening anywhere in the nation.
HMNS Background Cont….:
What is Mixers & Elixirs: • Mixers & Elixirs started over 10 years ago as a way to bring new audiences to the museum.
• Most people either visit a museum as a child (on a school field trip most likely) and then again when they have a family of their own.
• We wanted to pull in a demographic of A25-44 who are young adults and enjoy going out and meeting other like-minded people.
• So Mixers was built out of that.
• There’s always live music (usually a popular local band), cash bars, food trucks and most fun of all – an opportunity to dance under the dinosaurs, mingle in the mineral hall, meet other people and generally see the museum in a whole new light.
Objective: Increase Event Awareness and Increase Attendance
amongst target demographic
Target: A25-44 A21+
Geographical area:
Greater Houston area
Budget: Moderate to Low
Crea1veConceptwithra1onaleDigitalVideoDigitalDisplayPrintAd(1/2pageMagazine)Radio:30SocialMediaConceptOnegreatidea,with1-2paragraphdescrip1on
Jay Hagins <[email protected]>
Re: Houston Advertising Scholarships 1 message
January 13, 2015 at 1:58:40 PM "Ross, Aleesa" <[email protected]>To: Jay Hagins <[email protected]>
Thanks, Jay. We will get the word out here!
Best,Aleesa
AleesaRoss,M.Ed.DirectoroftheCenterforStudentSuccess,Outreach&EngagementTexasTechUniversityCollegeofMedia&Communication- Box43082|Lubbock,Texas79409-3082'806.834.0348|Fax:806.742.1086Office:CoMCRoom172Developer|Positivity|Responsibility|Empathy|Significance
From: Jay Hagins [mailto:[email protected]] Sent: Tuesday, January 13, 2015 10:52 AMTo: Jay HaginsSubject: Houston Advertising Scholarships
Happy New Year! I realize that students will be coming back to campus at different times around the AAF 10th District, but I wanted to remind everyone about the scholarships available from the Houston education foundation. Please forward to your students and mention that it’s easy to fill out online and that $2,000 might be well worth a couple of hours investment.
Thanks for your help,
Jay Hagins CAE (ret)Advertising Education Foundation of Houston
Governor AAF Tenth [email protected]
101 Litchfield LaneHouston, Texas 77024(713) 553-4425 - cell
Jay Hagins <[email protected]>
Scholarship applications 1 message
February 2, 2015 at 4:23:18 PMJay Hagins <[email protected]>To: Tenth District University Professors
Now that your students are back and everyone’s at full speed again, I wanted to remind you of the Houston advertising scholarship applications that are due this week. I’ll go ahead and say that we’re working on a deadline extension as well as trying to contact students with incomplete applications. But if there is anyone else you can mention it to, here’s the link: http://houstonadscholarships.com
Please see attached posters for promotions.
Jay Hagins CAE (ret)Advertising Education Foundation of Houston, ChairmanAAF 10th District 1st Lt. [email protected]
101 Litchfield LaneHouston, Texas 77024(713) 553-4425 - cell
DIVERSITYANDMULTICULTURAL
INITIATIVES
Exhibit#5:
BusinessRelationshipswithMediaOutletsand
MulticulturalSuppliersandVendors
DIVERSITYANDMULTICULTURAL
INITIATIVES
Exhibit#6:
RoleModelsand
LeadershipReinforcement
Nicole Fellers <[email protected]>
Walk-ins Welcome at Today's Luncheon1 message
Wed, Jun 17, 2015 at 8:15 AM
AAF-Houston <[email protected]> Reply-To: [email protected]: [email protected]
Join us TO from 11:30 am to 1:00 pm for a presentation by Aimee Woodall, founder and president of The Black Sheep
Agency.
As founder and president of Black Sheep, Aimee Woodall is a
passionate collaborator who shifts perspectives and drives change for her clients. Imbuing a non-
traditional approach to marketing and public relations, Aimee
develops innovative solutions that engage and empower businesses
and their audiences, and is committed to social responsibility
for her clients and her agency.
Click here to register online!
June 17, 2015 | 11:30 a.m. to 1:00 p.m.
The Junior League of Houston1811 Briar Oaks Lane, Houston, TX 77027$35 AAF Members | $45 Non-members | Walk-in fee: $10 additionalFor reservations, contact the AAF-Houston office at: 713-237-9999 or visit aaf-houston.org
EXECUTIVE COMMITTEE
Tammy Guest, Chairman
Anne Mrok-Smith, Chairman Elect
Norm Pegram, Treasurer
Troy Burwell, Immediate Past Chairman
Leo De Leon, Jr., Presidents Council Chair
Jay Hagins, AEFH Liason & AAF District 10 Governor
BOard MEMBErs Chuck Arnold, Houston Chronicle
Eric Baker, Radio One
Jenny Bosby-George, Pastorina-Bosby Talent Agency
Allen Brivic, Brivic Media
Nancy Brown, Houston Business Journal
Tony Canales, Telemundo Houston
Jennifer Carter, CME Printing
Joe Fournet, Ideas & More
Dave Henry, iFilm Productions
Erin Hoffman, KPRC TV 2 Houston
Larry Kelley, University of Houston
David Loving, Univision
Josh Okun, The Company of Others
Michael Reed, Clear Channel Outdoor
Ashley Rundall, Savage Brands
Kristy Sexton, Adcetera
Joni Verdina, Ad Impressions Inc.
Sonny Villarreal, Lopez Negrete Communications
Previous Trailblazer Honorees
2015-2016 Board of Directors
Sponsors & Partners*
yr. NaME2014 Daniel J. Wolterman
2013 Welcome W. Wilson, Sr.
2012 Martha F. Turner
2010-2011 Leroy Shafer
2009 Leslie L. “Les” Alexander
2008 Walter E. Johnson
2007 George DeMontrond, III
2006 H-E-B, represented by Scott McClelland
2005 Tilman J. Fertitta
2004 John L. Nau, III
2003 Jim “Mack” McIngvale
2002 Robert C. “Bob” McNair
2001 Richard J.V. Johnson
2000 Don D. Jordan
1999 Drayton McLane, Jr.
1998 R. Randall Onstead, Jr.
1997 Gordon M. Bethune
AmericAn Advertising FederAtion – Houston
Trailblazer AwArds gAlA operAting mAnuAl
Honoring
Stacey Gillman Wimbishand the gillman Automotive group
$25,000title sponsor• VIP seating for 10 guests at the gala
• Corporate representative invited to a
VIP area during the beginning of event
for photos with the honoree
• Corporate representative introduced
and acknowledged at the gala event
• Recognition in all event marketing
and promotions
– Logo prominently included on
front/back cover of event program
– Logo prominently featured on
“Welcome” board
– Logo prominently featured in
tribute presentation in HMNS
Giant Screen Theatre
– Full-page ad in gala program
– Logo on event signage in auction
and dining areas
• Emcee recognition throughout gala
$15,000diAmond sponsor• VIP seating for 10 guests at the gala
• Corporate representative invited to a
VIP area during the beginning of event
for photos with the honoree
• Corporate representative introduced
and acknowledged at the gala event
• Recognition in all event marketing
and promotions
– Logo prominently featured on
“Welcome” board
– Logo prominently featured in
tribute presentation in HMNS
Giant Screen Theatre
– Full-page ad in gala program
– Logo on event signage in auction
and dining areas
• Emcee recognition throughout gala
$10,000plAtinum sponsor• Prime seating for 10 guests at the gala
• Corporate representative invited to a VIP
area during the beginning of event for
photos with the honoree
• Recognition in all event marketing
and promotions
– Logo featured on “Welcome” board
– Logo featured in tribute presentation
in HMNS Giant Screen Theatre
– Full-page ad in gala program
– Logo on event signage in auction
and dining areas
• Emcee recognition throughout gala
$5,000gold sponsor• Preferred seating for 10 guests at
the gala
• Recognition in all event marketing
and promotions
– Logo featured in tribute presentation
in HMNS Giant Screen Theatre
– Half-page ad in gala program
– Logo on event signage in auction
and dining areas
$3,000silver sponsor• One table for 10 guests at the gala
• Recognition in all event marketing
and promotions
– Logo featured in tribute presentation
in HMNS Giant Screen Theatre
– Quarter-page ad in gala program
– Logo on event signage in auction and
dining areas
Levels of Sponsorship
Special thanks to auction donors and artists.
*At time of printing.
Benefiting the work of the AAF – Houston and its scholarship and educational programs
The Gillman Automotive Group Trailblazer Awards Gala
FEaTUrEs
sTaCEy GILLMaN WIMBIsH spECIFICaTIONs
Stacey is President of The Gillman Companies
and is being honored as a Houston business
leader who has demonstrated a true spirit of
innovation in marketing and advertising and for
her ongoing commitment to community, service,
economic development and excellence.
In 1999, she was the first woman and youngest
person to be named Chairman of the Houston
Automobile Dealers Association. In 2010, Stacey
was designated by Automotive News as one of
the “100 Leading Women in the North American
Auto Industry”.
Stacey is active in legislative efforts. In 2012,
she was appointed by Governor Rick Perry to join
his Economic Development Committee promot-
ing ways to further enhance business growth in
Texas.
Stacey is also admired for her community contri-
butions, including an annual fundraising effort for
the Fort Bend Women’s Center with the Gillman
Companies. Most importantly Stacey is the proud
mother of two children. She is actively involved
with St. Luke’s United Methodist Church.
pleAse Join tHe boArd oF directors & members oF
tHe AmericAn Advertising FederAtion - Houston For
tHe eigHteentH AnnuAl AAF – Houston
Trailblazer Awards GalaHonoring
Stacey Gillman Wimbish
and the gillman Automotive group
Thursday, November 12, 2015 6:00 p.m. Reception and Silent/Art Auction 7:00 p.m. Award Presentation and Dinner
cocktAil Attire
The Houston Museum of Natural Science 5555 Hermann Park Drive
Houston, Texas 77030
Register at aaf-houston.org or 713.237.9999
Individual Tickets: $250 • Table of 10: $2,500
COCkTaIL rECEpTION
Start the evening off with a cocktail reception
where our guests can enjoys a few beverages
while bidding on silent/art auction items.
sILENT aUCTION
Place bids on amazing auction items which
were generously donated by AAF-Houston
and Trailblazer supporters.
arT aUCTION
Win one of a kind art pieces created and
donated by our talented artists. This auction
benefits AAF-Houston as well.
aWard prEsENTaTION
Witness our deserving honoree, Stacey
Gillman Wimbish, as she is awarded the
eighteenth annual Trailblazer Award.
dINNEr
Enjoy a delicious seated dinner provided by
City Kitchen at this breathtaking venue during
the award ceremony.
ENTErTaINMENT
Mix and mingle to live music while enjoying
your dinner and making your final bids on all
the great auction items.
leAdersHip creAtivity
innovAtion
positivitydrive inspirAtion
energy
strengtH
commitment Honesty
DIVERSITYANDMULTICULTURAL
INITIATIVES
Exhibit#7:
EnsuringthatMulticultural
TalentisRepresented
2016 AMERICANADVERTISING
AWARDS
sponsors
54 thannual
T A L E N T
iFILMPRODUCTIONS
1
AAF-HOUSTON2015-16BOARD OF
DIRECTORS
Board Officers
Chairman: Tammy Guest*
Chairman Elect: Anne Mrok-Smith*
Vice Chairman: TBD*
Treasurer: Norm Pegram*
Secretary: TBD*
Immediate Past Chairman: Troy Burwell*
Presidents Council Chair: Leo De Leon, Jr.*
Board Members
Chuck Arnold (17) David Loving (16)
Eric Baker (17) Josh Okun (17)
Jenny Bosby George (16) Michael Reed (16)
Allen Brivic (17) Ashley Rundall (17)
Jennifer Carter (16) Joe Fournet (16)
Kristy Sexton (16) Joni Verdina (17)
Dave Henry (17) Erin Hoffman (16)
Larry Kelley (16) Sonny Villarreal (17)
Committee Chairs
Presidents Council Chair: Leo De Leon, Jr.*
Ad 2 President: Natali Villanueva
AEFH Chair: Jay Hagins
OiH Chair: Joe Fournet
AAF D10 Governor: Jay Hagins
* Denotes member of Executive Committee ( ) Denotes term expiration
2 3
Welcome to the 54th Annual American Advertising Awards, It is with great honor that we welcome everyone to this year’s Award Show. We should all be proud of the quality of work that is produced in Houston on behalf of some fabulous clients. This award has been given to Houston’s best since the early ‘60’s. For everyone that has entered it is a testament of your commitment to keeping GREAT work coming out of the Houston Advertising Community. As the material we are producing continues to evolve to the always-changing face of the consumer and the technology that they are served through, the fundamentals of the profession remain strong. A Radio commercial is now becoming an Audio ad and TV commercials are becoming Video ads, but they all must accomplish the goal in a creative and motivating manner to garner results for our clients.
Will your work win tonight? Tag #URit.
Remember, none of this would be possible without the generous support of our sponsors and the countless hours invested by our many volunteers. In gratitude, we ask that you greet them, consider them for your next project, and most of all, take a moment to personally thank them for their contributions.
Congratulations to everyone who had a hand in the body of work represented here tonight! Your efforts are worthy of praise. We hope that you enjoy your evening and leave tonight inspired and reenergized to make the most of the opportunities waiting for you during this coming year.
Thank you for being here.
Tammy Guest AAF-Houston Chair
“Think outside the box, collapse the box, and take a f#*!ing sharp knife to it.”
— Banksy, Wall and Piece
This year at the 54th American Advertising Awards Houston we celebrate creativity, and we wanted to produce a show that did just that. We aspired to have a show that was different and modern, organized and edgy, but most of all paid homage to the brilliant men and women whose work makes up this show every year.
Our city and industry is made up of thousands of men and women who think outside the box, day in and day out to create beautiful art, amazing copy, compelling branding and unforgettable advertising that draws in companies and consumers.
As the AAA committee we did what we could to make our mark and make this a great show for you. Now, we invite you to be social and colorful and pack your sharp knife!
It’s your turn to make your mark, Kill the Box! Next year will be 55 years... make it great.
#URit.Nicole Fellers
—&—Candy PittmanAAA 2016 Chairwomen
4 5
Schedule —for the—Evening
6–7:15PMGALLERY VIEWINGHors D’oeuvres / Cash Bar
7:15PMDINNER SEATING
7:30–10PMPRESENTATION / DINNER
SaladOrganic Mixed Greens SaladOrganic mixed baby greens, diced tomatoes, marinated grape tomatoes, carrot curls, kalamata olives, garlic croutons, shredded parmesan, basil scallion vinaigrette
Main CourseSpinach Stuffed Frenched ChickenSmoked gouda, spinach, garlic herb polenta, Grilled baby vegetables, red Pepper Coulis
DessertCrème Brûlée CheesecakePassion Fruit coulis, Vanilla whipped cream
menu
6 7
In 2013, Audrey launched a scholarship in her company’s name through the Advertising Education Foundation of Houston. The scholarship is awarded to students at Historically Black Colleges and Universities (HBCUs) who are pursuing advertising degrees. Gilbreath has been featured in many publications locally and nationally, from the Houston Business Journal and Minority Business News, to Entrepreneur, Black Enterprise and Independent Business magazines.
Recognized for her community and civic leadership, Gilbreath is active in area economic development organizations, including the Houston Minority Supplier Development Council (HMSDC), the Women’s Business Enterprise National Council (WBENC) and the Board of Governors of the Katy Area Economic Development Council. She has served on boards of the Greater Houston Partnership, American Heart Association, The Ensemble Theater, and Missouri City Chapter of The Links.
Audrey and her husband, Wardell, have been married 35 years and are avid sports fans regularly attending college and professional games. They have two daughters.
Jim Walker – 2015
Susan Saurage-Altenloh -2014
Leo De Leon, Jr. – 2013
Locke Bryan - 2012
Lou Congelio - 2011
Brett Elliott - 2010
N. Don Brown – 2009
Bob Culpepper – 2008
Dick Smith – 2007
Cliff Gillock – 2006
Alex Lopez Negrete – 2005
Ann C. Iverson – 2004
Lyle Metzdorf – 2003
Larry J. Sachnowitz – 2002
Bill Fogarty and
Rich Klein – 2001
Jackie Dryden – 2000
Chuck Carlberg – 1999
Dwight Douthit – 1998
Charles H. Lewis – 1997
Stephen Rogers – 1996
Michael B. O’Neill – 1995
June Cerrato – 1994
Wm. Scott Black – 1993
Anna Jane Wingfield – 1992
Dick Penny – 1991
Steve Speier – 1990
Earl Littman – 1989
Jay Hagins – 1988
Julie Ray - !987
Harry Rogers – 1986
Marshall Pengra – 1985
Donald Lamm – 1984
Ben A. Baldwin, Jr. – 1983
Fred J. Korge – 1982
Jack B. Zilker – 1981
David B. Keith – 1980
Alice B. Rogers – 1979
Dickie Rosenfeld – 1978
John Paul Goodwin – 1977
Luke Kaiser – 1976
Jean Wm. Brown – 1975
Richard J. V. Johnson – 1974
Weldon Weekley – 1973
Alec Chesser – 1972
Willard Walbridge – 1971
Robert M. Gray – 1968
Robert W. Dundas, Sr. – 1967
Joe Wilkinson – 1966
David G. Ritchie – 1965
Melvin S. Hattwick – 1964
D.A. Heard – 1963
A.B. Penny - 1962
SilverMedalWinner
AUDREY J. GILBREATHPresident & CEO Gilbreath Communications, Inc.
Audrey Gilbreath is owner of the largest and oldest African-American-owned marketing agency in Houston. She founded Gilbreath Communications more than 25 years ago, and the company has steadily expanded its business and raised its profile — earning recognition over the years as one of Houston’s Fastest-Growing Small Businesses.
Since launching Gilbreath Communications, Audrey has developed, implemented and managed diverse integrated marketing campaigns, and corporate communications programs for a number of public and private entities. Her portfolio of clients include Shell Oil Company, Houston Airport System, Prairie View A&M University, CenterPoint Energy, City of Houston Department of Homeland Security, UT Health Science Center, Port of Houston Authority, Houston-Galveston Area Council, Spectra Energy, and Rite Choice Pharmacy.
Gilbreath Communications has won numerous prestigious awards over the years for the agency’s work. For her industry, Audrey served as a board member and president of the American Advertising Federation-Houston. Audrey then served on the national American Advertising Federation Board of Directors as chairperson for Division I clubs, representing the 500-plus member clubs nationwide, and the Mosaic Council of Multiculturalism. Audrey’s most prestigious accomplishment came in 2010 when she was selected as an inductee into the Southwest Advertising Hall of Fame. She is the first female and first African American to be inducted. Gilbreath was named YWCA’s 2015 Outstanding Woman in Media and GHBPF (Greater Houston Business Procurement Forum) 2015 Marketing & Communications Firm of the Year.
previous silver medal winners
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Luis ElizaldeExecutive V.P. Chief Creative Officer Saatchi & Saatchi México
With a degree in advertising, Luis started at Lintas 22 years
ago as a copywriter. After Lintas he worked at Gibert (a local
creative hot-shop), Lowe and DDB. In 2000 he moved to
the United States to work at Bromley Communications, back
then, the largest Hispanic ad agency, then he returned
to Mexico in 2002 to work as a Creative Director in TBWA.
Luis joined Ogilvy Mexico in 2006 as Group Creative
Director, managing three creative groups, including a Regional Position, and the
Creative leading role of Ogilvy Rojo, Ogilvy´s multicultural Agency in NY. Since 2011,
he has been the Executive V.P. Chief Creative Officer at Saatchi & Saatchi, Mexico.
He has managed almost all categories and brands from Consumer goods, Alcoholic and
Non Alcoholic Beverages, Automotive, Banks and Financial Services, Household, Health,
Technology, Non Profit Organizations, Toys, Toileteries, Retail and Entertainment just to
mention a few.
He has won 6 Cannes Lions. 3 Bronze, 2 Silver and 1 Gold all in different categories from
TV and Outdoor to Use of Media and Promo and Activations. The last one, was a Silver
Lion awarded in Outdoor in 2014 for an activation for P&G´s Olay.
He has more than 200 creative and effectiveness awards in different shows. One Show,
New York Festivals, FIAP, El Sol de San Sebastián, Wave in Rio de Janeiro, London
Festival, Addys, Radio Mercury Awards, AHAA of the Hispanic Market Federation, Effies
and Circulo de Oro, the most important award show in Mexico.
He has been jury at Circulo Creativo, Clio, FIAP, El pregonero de Bronce in Costa Rica,
Addys in Miami, Wave in Rio de Janeiro, El Sol in Bilbao, Spain and in 2014 at Cannes
Festival.
He has been speaker of several national and international events, forums and summits
in Universities, Industry events and in the biggest Congress of Advertising and
Marketing in LATAM (Roastbrief 2014) with an audience of more than 4,000 people.
He claims to plays tennis, likes to read, he is a movie lover and a huge foodie. He writes
about advertising and life in luisfelizalde.tumblr.com.
meet the judges meet the judges
Valter Klug Creative Director Samba Rock
Valter Klug is a Creative Director with more than 17 years of experience in big agencies like Y&R, SapientNitro, Euro RSCG and Isobar. Valter started his career in Brazil, and moved to London in 2007. In 2009 he made Miami his new home, where he’s been living ever since. He managed creative teams and created campaigns for AT&T, ESPN Xgames, Powerade, Coke Zero, BBVA Bank,
Sony Playstation, Sky, Nokia, FEMSA, Intel, Tim Telecom, among others.
Throughout his career, Valter has won some of the most important international awards in the business, including Cannes Lions, Clio, One Show, NY Art Directors Club, NY Festival, London Festival, Addy’s, Webby’s, FIAP, etc. This year Valter decided to start his own shop: Samba Rock, a creative agency specialized in helping foreign brands to establish and advertise their brands, products and services to the American market. Starting from zero, in just 6 months the new company counts already with 6 clients, including big Brazilian names like Bauducco, FutebolCard and The Little Chalet.
Mary Olivieri SVP, Executive Creative Director CBD Marketing
Mary Olivieri is a marketing veteran with over 25 years of experience. She came up through the copy side at agencies like Queue, Moveo and G2 (currently Geometry). She has creatively influenced many B2B and Consumer brands – giving voice to Dos Equis’ Most Interesting Man, accelerating sales for Harley Davidson, and delivering game-changing ideas for Coca-Cola and
Heineken. Mary has a stellar track record and the awards to prove it – including a Silver P&G award for Pringles FMOT, and helping to earn her client, Kraft, the “Supplier of the World” award from Walmart. Add to that, multiple accolades from
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Hermes, National B2s, SIAAs, BMA Towers, AVA Digitals, and Summits – primarily for her work with CBD Marketing. Mary is a firm believer in the “Yes, and...” philosophy due to her background in improvisation, and relies on that thinking for truly big ideas. Look for her book, “Yes, and...!” The Improvisational Approach to Inspired Ideas, coming in 2016.
Terry L. Pierce Creative Director Bianca e Nero
An advertising Art Institute of Colorado graduate, he worked as a graphic designer, building his skill base and eventually accomplishing his goal to direct strategy and creative as principal of his own unique concept agency, starting in 1999.
Terry’s 20-plus years of experience in San Francisco and Denver include the California Lottery, Clorox,
Oakland Healthy Start, Nissan, Mobil Oil, CU Denver Business School, United Way, Denver Health, Colorado Office of Economic Development & International Trade, the Colorado Department of Human Services, a wide range of technology and business companies and local and overseas nonprofit agencies.
Sales Kit or Product Information Sheet TIPPIT & MOO GABBANELLI ACCORDIONS “Welcome Kit”
Packaging OAK Texian Brewing Co. Donkey Lady Bomber Citation of Excellence
Annual Report Texas Children’s Hospital Texas Children’s Hospital Texas Children’s Hospital Annual Report - Then and Now
Brochure Adcetera National Oilwell Varco NOV NOV Land Rig Systems - Driving the Industry Forward
Magazine Design, Non English Freed Advertising Mayakoba Mayakoba Magazine
Card, Invitation or Announcement The Lee Group CHI St. Lukes Health Springwood Village Growing Healthy Communities Citation of Excellence
Direct Mail - Flat – Campaign (B-to-B) Rhymes & Company Advertising Catalyst Financial Company Catalyst Financial Quarterly Mailer Citation of Excellence
Direct Mail - 3-D/Mixed (B-to-B) The Company of Others Waste Management, Inc. Waste Management Phoenix Open “Teaser Direct Mail” campaign
Public Service Annual Report Love Advertising Goodwill Industries of Houston Goodwill 2014 Annual Report
Advertising Industry Self-Promotion Brand Elements Lopez Negrete Communications Converse Converse Pitch Book
Advertising Industry Self-Promotion Brand Elements Lopez Negrete Communications Lopez Negrete Communications “Illumination”
Advertising Industry Self-Promotion Direct Marketing & Specialty Itens Freed Advertising Freed Advertising Freed Holiday Chocolate
Magazine Advertising Campaign (Consumer) Texas Children’s Hospital Texas Children’s Hospital Texas Children’s Hospital - The Woodlands Print Advertising Campaign Citation of Excellence
Public Service Print Advertising The Lee Group The 100 Club Deputy Goforth
Advertising Industry Self-Promotion Print Advertising Lopez Negrete Communications Lopez Negrete Communications Reborn Citation of Excellence
Out-Of-Home Multiple Installations J Walter Thompson Shell Oil VPower Nitro + Times Square Launch
Single Event The Company of Others The Woman’s Hospital of Texas The Woman’s Hospital 2015 Labor Day Luncheon Event Campaign
Poster Freed Advertising La Torretta Lake Resort & Spa La Torretta’s Sonata Piano Bar Poster
Poster Houston Rockets Houston Rockets James Harden 3D poster
Poster Love Advertising Harris County Houston Sports Authority IWF World Championships Poster Citation of Excellence
Poster Campaign Freed Advertising La Torretta Lake Resort & Spa La Torretta Mokka Cafe Posters
Outdoor Board, Non English Lopez Negrete Communications Walmart Mountain Citation of Excellence
meet the judges winners
AmericanAdvertisingFederation–Houston
NewsReleaseContact:NicoleFellers,AAF-HoustonExecutiveDirector:[email protected],AAF-HoustonChairman:713-663-8702
AudreyGilbreathNamedAAF2016SilverMedalWinnerforExcellenceinAdvertising
PresentationCeremonyFebruary18atAmericanAdvertisingAwardsGala
Houston—TheAmericanAdvertisingFederation-HoustonhasnamedAudreyJ.Gilbreath,CEOandFounderofGilbreathCommunications,Inc.,asthe2016AAFSilverMedalAwardwinner.
TheAAFSilverMedalAward,thefirstgrantedlocallyin1962,ispartofthenationalAmericanAdvertisingFederation'sSilverMedalprogram.Itrecognizesmenandwomenwhohavemadeoutstandingcontributionstotheircompanyandadvertisingandwhohavebeenactiveinfurtheringtheindustry'sstandards,creativeexcellence,andresponsibilityinareasofsocialconcerns.
GilbreathwillbehonoredonThursday,February18,duringtheAAF-Houston’s54thAnnualAmericanAdvertisingAwardsgalaatUnionStationatMinuteMaidPark.Eventdetailsatwww.aaf-houston.org/.
“Whenweheldourcommitteemeetingtoselectthe2016SilverMedalrecipient,AudreyGilbreathwastheunanimousselectiontobethe2016
honoree,remarkedJimWalker,AAF-HoustonPresidentsCouncilandSilverMedalAwardrecipient.
Audreyhasalonglistofcontributionstotheadvertisingindustryandisinvolvedinmanycommunityorganizations.AudreywasthefirstwomanandAfrican-AmericantobeinductedintotheSouthwestAdvertisingHallofFame.WearehonoredtohaveAudreyasthisyear’sAAFSilverMedalwinner.”
GilbreathlaunchedGilbreathCommunications,Inc.(GCI),amid-sized,Houston-basedagencyin1990andthecompanyhassteadilyexpandeditsbusinessandraiseditsprofile,earningrecognitionovertheyearsasoneofHouston’sFastest-GrowingSmallBusinesses.
GCIistheoldestandlargestAfrican-AmericanownedmarketingfirminHouston,servingtheregionandnationwithinnovativemarketingcampaignsthatapplythebestincommunicationtechniquesandintegratedstrategies.Agencyspecialtiesincludeadvertising,publicrelations,graphicdesign,andcausemarketing.Gilbreathandherawardwinningfirmhavebeenfeaturedregionallyandnationallyfortheircreativesolutionsandcommitmenttodiversity.
PublicandprivatesectorclientsincludeShellOilCompany,HoustonAirportSystem,PrairieViewA&MUniversity,CenterPointEnergy,CityofHoustonDepartmentofHomelandSecurity,UTHealthScienceCenter,PortofHoustonAuthority,Houston-GalvestonAreaCouncil,SpectraEnergy,andRiteChoicePharmacy.
Recognizedforhercommunityandcivicleadership,Gilbreathisactiveinareaeconomicdevelopmentorganizations,includingtheHoustonMinoritySupplierDevelopmentCouncil(HMSDC),theWomen'sBusinessEnterpriseNationalCouncil(WBENC)andtheBoardofGovernorsoftheKatyAreaEconomicDevelopmentCouncil.ShehasservedonboardsoftheGreaterHoustonPartnership,AmericanHeartAssociation,TheEnsembleTheater,andMissouriCityChapterofTheLinks.
Gilbreathlaunchedascholarshipinhercompany’snamein2013throughtheAdvertisingEducationFoundationofHouston(AEFH).ThescholarshipisawardedtostudentsatHistoricallyBlackCollegesandUniversities(HBCUs)whoarepursuingadvertisingdegrees.
GilbreathhasservedasboardmemberandpresidentoftheAmericanAdvertisingFederation-HoustonandisamemberoftheAAFPresidentsCouncil.ShehasalsoservedonthenationalAAFboard,chairingtheMosaicCouncilofMulticulturalism.TheYWCAHoustonhonoredGilbreathas2015OutstandingWomaninMedia.GCIwasawardedtheGreaterHoustonBusinessProcurementForum’s2015MarketingandCommunicationsFirmoftheYear.
GilbreathearnedherundergraduatedegreefromGramblingUniversityandmaster’sfromtheUniversityofSouthernCalifornia.SheandhusbandWardellareavidsportsfans.Theyhavetwodaughters,bothprofessionalbasketballplayersandgraduatesoftheUniversityofSouthernCalifornia.
AmericanAdvertisingFederation-Houston
TheAmericanAdvertisingFederation-Houston(www.aaf-houston.org)istheassociationofadvertisingprofessionalsthatencompassesalldisciplinesintheadvertising,marketingandcommunicationsindustries.Foundedin1911,AAF-HoustonisoneoftheoldestserviceorganizationsinHoustonandenjoysarobustmembershipofadvertisingandmarketingprofessionals.HoustonwasagainnamedAAFDivisionIICluboftheYearfor2014-2015.PromotionofeducationandexcellenceintheindustryisthecoremissionofAAF-Houston.In2015itawarded$50,000inscholarshipsthroughitsAdvertisingEducationFoundationofHouston(AEFH).
AAF-Houstontakesanactiveroleinthecommunity,bothlocallyandthroughitsaffiliationwiththenationalAmericanAdvertisingFederation,headquarteredinWashington,D.C.TheAAF(www.aaf.org)actsasthe“UnifyingVoiceforAdvertising.”AAFmembershipiscomprisedofnearly100bluechipcorporatemembersthatcomprisethenation’sleadingadvertisers,advertisingagencies,andmediacompanies;anationalnetworkof15districtoperationsandnearly200localfederations,representing40,000advertisingprofessionals,locatedinadcommunitiesacrossthecountry;andmorethan200AAFcollegechapters,withover6,500studentmembers.
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Welcome New Executive Director of AAF Houston
Nicole Fellers Nicole is no stranger to AAF – Serving on the Board of Directors of AAF Houston Received the 2015 Chic Davis Memorial Award from AAF National Comes to us from Locke Bryan Productions where she has been since 2006.
HEADQUARTERS 1101 VERMONT AVENUE NW, 5TH FLOOR, WASHINGTON DC 20005
P: (202) 898-0089 F: (202) 898-0159 WWW.AAF.ORG
