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2015/2016 Marketing UpdateOctober 8, 2015
2016/15 Enrollment Campaign – Scope and Tactics
Media Digital Social Media Outreach PR/Media Relations WebBroker/Agent
TV
Radio
Outdoor
Kick-off Events
15th Month Events
Close-out Events
Association Sponsored
Event Assistance
Marketing Promotional
Items
Outreach &
Education Events
Online Portal
Sign Up Saturday Events
Mid-Week Pop up Events
Targeted Marketing
(Direct Mail)
NevadaHealthLink.com Home Page(Events, Links)
Broker/Agent listing by location/
language served
(via Link on home page to Lookup
Finder)
Calendar and Event Advisories
Editorial Board
Meetings
Opinion Editorial
Media Junket
Onsite Event Media
Coverage
Retargeting
Search
Display
Video
Native Articles
VA = Value Add
DIG = Digital Board October, 2015Sun 10/25 Mon 10/26 Tues 10/27 Wed 10/28 Thurs 10/29 Friday 10/30 Sat 10/31
TV Enroll/Kick-Off (VA) Enroll/Kick-Off (VA) Enroll/Kick-Off (VA) Enroll/Kick-Off (VA) Enroll/Kick-Off (VA) Enroll/Kick-Off (VA) Enroll/Kick-Off (VA)Radio Enroll/Kick-Off (VA) Enroll/Kick-Off (VA) Enroll/Kick-Off (VA) Enroll/Kick-Off (VA) Enroll/Kick-Off (VA) Enroll/Kick-Off (VA) Enroll/Kick-Off (VA)Print (Rurals/Hispanic) Enroll Aware/Kick-off Enroll Aware/Kick-off Enroll Aware/Kick-off Enroll Aware/Kick-off Enroll Aware/Kick-off Enroll Aware/Kick-off Enroll Aware/Kick-offOutdoor Kick-Off( Dig)/Aware Kick-Off( Dig)/Aware Kick-Off( Dig)/Aware Kick-Off( Dig)/Aware Kick-Off( Dig)/Aware Kick-Off( Dig)/Aware Kick-Off( Dig)/AwareDigitalSocial Media Enrollment Kick-Off Enrollment Kick-Off Enrollment Kick-Off Enrollment Kick-Off Enrollment Kick-Off Enrollment Kick-Off Enrollment Kick-OffOutreach Making Strides (LV) Boys& Girls Club Harvest of Hope Hallowrock Half MaraPR/Media Relations Enrollment Kick-Off Enrollment Kick-Off Enrollment Kick-Off Enrollment Kick-Off Enrollment Kick-Off Enrollment Kick-Off Enrollment Kick-OffWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail
November, 2015Sunday Monday Tuesday Wednesday Thursday Friday Saturday
1 2 3 4 5 6 7TV Enrollment Kick-Off Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessRadio Enrollment Kick-Off Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Broker Evt (VA)/Aware Broker Evt (VA)/AwarePrint (Rurals/Hispanic) Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessOutdoor Kick-Off( Dig)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/AwareDigital Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessSocial Media Enrollment Kick-Off Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/AwareOutreach Veterans Day Parade doTERRA Alive Tour Roadrunner 4th July 5K Craft Fest/Dia De Muer Four EventsPR/Media Relations Enrollment Kick-Off Broker Events Broker Events Broker Events Broker Events Broker Events Broker EventsWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail ``````````````````````````````````````````````````````````````````````````````````````November Broker Event Mailing``````````````````````````````````````````````````````````````````````````````````````
8 9 10 11 12 13 14TV Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessRadio Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Broker Evt (VA)/Aware Broker Evt (VA)/AwarePrint (Rurals/Hispanic) Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessOutdoor Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/AwareDigital Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessSocial Media Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/AwareOutreachPR/Media Relations Broker Events Broker Events Broker Events Broker Events Broker Events Broker Events Broker EventsWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail
15 16 17 18 19 20 21TVRadioPrint (Rurals/Hispanic) Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessOutdoor Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/AwareDigital Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessSocial Media Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/AwareOutreachPR/Media Relations Broker Events Broker Events Broker Events Broker Events Broker Events Broker Events Broker EventsWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail
22 23 24 25 26 27 28TVRadioPrint (Rurals/Hispanic) Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessOutdoor Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/AwareDigital Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessSocial Media Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/AwareOutreach Motor Trend Int'lPR/Media Relations Broker Events Broker Events Broker Events Broker Events Broker Events Broker Events Broker EventsWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail ``````````````````````````````````````````````````````````````````````````````````````December Broker Event Mailing``````````````````````````````````````````````````````````````````````````````````````
29 30TV Enrollment Awareness Enrollment AwarenessRadio Enrollment Awareness Enrollment AwarenessPrint (Rurals/Hispanic) Enrollment Awareness Enrollment AwarenessOutdoor Broker Ev(DIG)/Aware Broker Ev(DIG)/AwareDigital Enrollment Awareness Enrollment AwarenessSocial Media Broker Event/Aware Broker Event/AwareOutreachPR/Media Relations Broker Events Broker EventsWeb Enrollment Info Enrollment InfoDirect Mail
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
December, 20151 2 3 4 5
TV Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessRadio Enrollment Awareness Enrollment Awareness Enrollment Awareness Broker Evt (VA)/Aware Broker Evt (VA)/AwarePrint (Rurals/Hispanic) Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessOutdoor Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/AwareDigital Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessSocial Media Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/Aware Broker Event/AwareOutreach Henderson 250PR/Media Relations Broker Events Broker Events Broker Events Broker Events Broker EventsWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail ``````````````````````````````````````````````````````````````````````````````````````December 15 Event Mailing`̀ ````````````````````````````````````````````````````````````````````````````````````
6 7 8 9 10 11 12TV Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Dec 15 Event (VA) Dec 15 Event (VA)Radio Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Dec 15 Event (VA) Dec 15 Event (VA)Print (Rurals/Hispanic) Enroll Aware/Dec 15 Enroll Aware/Dec 15 Enroll Aware/Dec 15 Enroll Aware/Dec 15 Enroll Aware/Dec 15 Enroll Aware/Dec 15 Enroll Aware/Dec 15Outdoor Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Dec 15 Ev (DIG)/Aware Dec 15 Ev (DIG)/AwareDigital Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessSocial Media December 15 Event December 15 Event December 15 Event December 15 Event December 15 Event December 15 Event December 15 EventOutreach Winter Fest Hoover Dam MarathonPR/Media Relations December 15 Event December 15 Event December 15 Event December 15 Event December 15 Event December 15 Event December 15 EventWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail
13 14 15 16 17 18 19TV Dec 15 Event (VA) Dec 15 Event (VA) Dec 15 Event (VA)
Radio Dec 15 Event (VA) Dec 15 Event (VA) Dec 15 Event (VA)Print (Rurals/Hispanic) Enroll Aware/Dec 15 Enroll Aware/Dec 15 Enroll Aware/Dec 15 Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessOutdoor Dec 15 Ev (DIG)/Aware Dec 15 Ev (DIG)/Aware Broker Event/Aware Broker Ev(DIG)/Aware Broker Ev(DIG)/Aware Enrollment Awareness Enrollment AwarenessDigital Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessSocial Media December 15 Event December 15 Event December 15 Event Broker Event/Aware Broker Event/Aware Enrollment Awareness Enrollment AwarenessOutreachPR/Media Relations December 15 Event December 15 Event December 15 Event Broker Events Broker Events Enrollment Awareness Enrollment AwarenessWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail
20 21 22 23 24 25 26TVRadioPrint (Rurals/Hispanic) Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessOutdoor Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessDigital Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessSocial Media Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessOutreachPR/Media Relations Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail
27 28 29 30 31TV Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessRadio Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Broker Evt (VA)/AwarePrint (Rurals/Hispanic) Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessOutdoor Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Broker Ev(DIG)/AwareDigital Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment AwarenessSocial Media Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Broker Event/AwareOutreachPR/Media Relations Enrollment Awareness Enrollment Awareness Enrollment Awareness Enrollment Awareness Broker EventsWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail ``````````````````````````````````````````````````````````````````````````````````````January Broker Event Mailing``````````````````````````````````````````````````````````````````````````````````````
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
January, 20161 2
TV Enrollment Countdown Enrollment CountdownRadio Broker Evt (VA)/Count Broker Evt (VA)/CountPrint (Rurals/Hispanic) Enrollment Countdown Enrollment CountdownOutdoor Broker Ev(DIG)/Count Broker Ev(DIG)/CountDigital Enrollment Countdown Enrollment CountdownSocial Media Broker Event/Countdn Broker Event/CountdnOutreachPR/Media Relations Broker Events Broker EventsWeb Enrollment Info Enrollment InfoDirect Mail
3 4 5 6 7 8 9TV Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment CountdownRadio Broker Evt (VA)/Count Broker Evt (VA)/Count Broker Evt (VA)/Count Broker Evt (VA)/Count Broker Evt (VA)/Count Broker Evt (VA)/Count Broker Evt (VA)/CountPrint (Rurals/Hispanic) Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment CountdownOutdoor Broker Ev(DIG)/Count Broker Ev(DIG)/Count Broker Ev(DIG)/Count Broker Ev(DIG)/Count Broker Ev(DIG)/Count Broker Ev(DIG)/Count Broker Ev(DIG)/CountDigital Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment CountdownSocial Media Broker Event/Countdn Broker Event/Countdn Broker Event/Countdn Broker Event/Countdn Broker Event/Countdn Broker Event/Countdn Broker Event/CountdnOutreachPR/Media Relations Broker Events Broker Events Broker Events Broker Events Broker Events Broker Events Broker EventsWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail ``````````````````````````````````````````````````````````````````````````````````````January 15 Event Mailing``````````````````````````````````````````````````````````````````````````````````````
10 11 12 13 14 15 16TV Jan 15 Event (VA) Jan 15 Event (VA) Jan 15 Event (VA) Jan 15 Event (VA) Jan 15 Event (VA) Jan 15 Event (VA)Radio Broker/Jan 15 Ev (VA) Broker/Jan 15 Ev (VA) Broker/Jan 15 Ev (VA) Broker/Jan 15 Ev (VA) Broker/Jan 15 Ev (VA) Broker/Jan 15 Ev (VA)Print (Rurals/Hispanic) Countdown/Jan 15 Countdown/Jan 15 Countdown/Jan 15 Countdown/Jan 15 Countdown/Jan 15 Countdown/Jan 15 Enrollment CountdownOutdoor Jan 15 Evt (DIG)/Count Jan 15 Evt (DIG)/Count Jan 15 Evt (DIG)/Count Jan 15 Evt (DIG)/Count Jan 15 Evt (DIG)/Count Jan 15 Evt (DIG)/Count Enrollment CountdownDigital Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment CountdownSocial Media Broker/Jan 15 Events Broker/Jan 15 Events Broker/Jan 15 Events Broker/Jan 15 Events Broker/Jan 15 Events Broker/Jan 15 Events Enrollment CountdownOutreachPR/Media Relations Broker/Jan 15 Events Broker/Jan 15 Events Broker/Jan 15 Events Broker/Jan 15 Events Broker/Jan 15 Events Broker/Jan 15 Events Enrollment CountdownWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail
17 18 19 20 21 22 23TV Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment CountdownRadio Broker Evt (VA)/Count Broker Evt (VA)/Count Broker Evt (VA)/Count Broker Evt (VA)/Count Broker Evt (VA)/Count Broker Evt (VA)/CountPrint (Rurals/Hispanic) Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment CountdownOutdoor Broker Ev(DIG)/Count Broker Ev(DIG)/Count Broker Ev(DIG)/Count Broker Ev(DIG)/Count Broker Ev(DIG)/Count Broker Ev(DIG)/Count Broker Ev(DIG)/CountDigital Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment CountdownSocial Media Broker Event/Countdn Broker Event/Countdn Broker Event/Countdn Broker Event/Countdn Broker Event/Countdn Broker Event/Countdn Broker Event/CountdnOutreachPR/Media Relations Broker Events Broker Events Broker Events Broker Events Broker Events Broker Events Broker EventsWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail ``````````````````````````````````````````````````````````````````````````````````````Close-out Event Mailing``````````````````````````````````````````````````````````````````````````````````````
24 25 26 27 28 29 30 Monday, 1/31TV Enrollment Countdown Count/Close-out (VA) Count/Close-out (VA) Count/Close-out (VA) Count/Close-out (VA) Count/Close-out (VA) Count/Close-out (VA) Count/Close-out (VA)Radio Broker Evt (VA)/Count Count/Close-out (VA) Count/Close-out (VA) Count/Close-out (VA) Count/Close-out (VA) Count/Close-out (VA) Count/Close-out (VA) Count/Close-out (VA)Print (Rurals/Hispanic) Countdown/Close Out Countdown/Close Out Countdown/Close Out Countdown/Close Out Countdown/Close Out Countdown/Close Out Countdown/Close Out Countdown/Close OutOutdoor Close-Out(Dig)/Count Close-Out(Dig)/Count Close-Out(Dig)/Count Close-Out(Dig)/Count Close-Out(Dig)/Count Close-Out(Dig)/Count Close-Out(Dig)/Count Close-Out(Dig)/CountDigital Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment Countdown Enrollment CountdownSocial Media Broker Event/Close-out Broker Event/Close-out Broker Event/Close-out Broker Event/Close-out Broker Event/Close-out Broker Event/Close-out Broker Event/Close-out Broker Event/CloseoutOutreachPR/Media Relations Broker Event/Close-out Broker Event/Close-out Broker Event/Close-out Broker Event/Close-out Broker Event/Close-out Broker Event/Close-out Broker Event/Close-out Broker Event/CloseoutWeb Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment Info Enrollment InfoDirect Mail
Media
o TV Partnerships
§ General Market Television: • Las Vegas - Fox 5/KVVU (offers news component and entertainment programming
to reach target audiences)• Reno – Fox 11/KRXI and NBC/KRNV Combo (due to both stations being owned
by Sinclair, we combined both to secure news and entertainment programming options similar to KVVU)
§ Hispanic Market Television (both markets): We’ll use a combination of Univision, Telemundo, and efficient cable networks such as Galavision, Fox Deportes, ESPN Deportes and CNN Espanol.
§ Value- Add• Includes support from news programs (“Info-thon” with KVVU)• Long-form PSAs (Q&A and/or vignettes)• Bonus Spots• Digital and social media support
Mediao Radio Partnerships
§ General Market Radio:• Las Vegas – CBS Radio (KLUC, KMXB), Beasley Radio (KKLZ, KVGS) and Kemp Broadcasting (KVEG)• Reno – Cumulus (KBUL, KNEV, KWYL) and Lotus (KDOT)
§ Hispanic Market Radio:• Las Vegas – Partnering with Entravision (KQRT, KRRN), Univision (KRGT, KISF), and
Lotus (KWID)• Reno – Partnering with Entravision (KRNV-FM) and Radio Tricolor (KSRN).
KWYL from the General Market plan draws a heavy Hispanic audience as well.
§ Value-Add• On-air interviews• Event tabling opportunities to support outreach efforts• Live Remotes• Bonus spots (client produced spots)• PSAs (station produced vignettes and/or Q&As)• Digital support (banners, “how to” videos, Q&A opportunities)• Social Media• E-Blasts
Mediao Print
§ Rural/Tribal Market – Ongoing ads in (17) publications: Battle Mtn. Bugle, Ely Times, Eureka Sentinel, Humboldt Sun, Lahontan Valley News, Lincoln County Record, Lovelock Review Miner, Mineral County Independent, NLTB, Pahrump Valley Times, Record Courier, Sierra Sun, Sparks Tribune, Tahoe Daily Tribune, Virginia City News, Wells Progress, Wendover Times
§ Hispanic Market• Las Vegas- El Mundo, El Tiempo• Reno – Ahora, El Sol
o Outdoor
§ Las Vegas – Includes combination of 6 digital bulletins on high traffic freeway/commuter arteries and 20 posters (plus 5 bonus posters) to be mapped in preferred zip codes and on high traffic surface streets.
§ Reno – Includes combination of 3 digital bulletins on high traffic freeways/commuter arteries and 8 posters (plus 1 bonus poster) to be mapped in preferred zip codes and on high traffic surface streets.
Digital Media
o Retargeting partner : Katana, one of the leaders in retargeting technology
o Search partners: Google, Bing and Yahoo
o Display partners: narrowed to pool of three
o Video partners include YouTube and MaxPoint
o Native articles to run on LVRJ.com
Social MediaEngage. Educate. Enroll.
Support broker events with promoted content one week prior to event launch
o Promoted Facebook Posts
o Promoted Tweets
o Instagram Ads
PR/Media Relations
o Nov. 1 Enrollment Event Media Relations§ Calendar advisory
• Distributed to media 9/28/15 for placement in print and online listings§ Event advisory
• Distributed to media 10/13/15 to get on their schedules for coverage. Additional distribution Oct. 26, Oct. 29, Oct. 30 and Nov. 1
§ Scheduled Editorial Board Meetings• Oct. 7, Reno Gazette Journal• Oct. 14, Las Vegas Sun• Oct. 27, Las Vegas Review Journal
§ Opinion Editorial with Byline from Bruce Gilbert• Submitting week of Oct. 26 to Las Vegas Sun, Review Journal, Reno Gazette-Journal.
§ Pre-publicity media junket for Nov. 1 Enrollment Event
§ Nov. 1 Enrollment Event• On-site media coverage in Las Vegas and Reno event sites• News release distribution to all attending media and distributed to statewide media
PR/Media Relations
o Sign-Up Saturdays, Tuesday/Thursday Pop-Up Events, December/January 15th of Month Events and Close-out
§ Calendar advisories§ Media Advisories/News Releases
• Statewide distribution prior to even at two-week, one-week, two-day, day-before and day-of intervals
• News release distribution to all attending media and distributed statewide• Pitch daily newspapers, broadcast media, ethnic and niche media for ongoing
coverage.• Topics:• Enrollment updates and other relevant statistics• On-site interview availability at events• “Ask Nevada Health Link” call-in radio
§ Pre-publicity
Outreacho Get Healthy. Get Covered. – Las Vegas (Health Fair/Insurance Enrollment)
§ CSN West Charleston Campus, Sunday, Nov. 1, 2015 from 10:00 AM-6:00 PM• Health Insurance Enrollment available inside the D building• Accommodations for (50) certified enrollment professionals• DWSS available to assist with Medicaid (English and Spanish)• Navigators onsite to assist with screening (English and Spanish)
§ Vendors staged in outside circle (across from the D building)• Approximately 45 vendors expected, including: Three Square, Relay Nevada, American Red Cross and Immunize Nevada
§ Staffing:• 11 Ramirez Group staff members • 80-100 trained volunteers
·§ Expected attendance: 4,000-5,000
o Get Healthy. Get Covered. – Reno (Health Fair/Insurance Enrollment)§ Boys & Girls Club of Truckee Meadows – Donald W. Reynolds Facility, Sunday, Nov. 1 2015 from 10:00AM-6:00PM
• Health Insurance Enrollment available inside the cafeteria. • Accommodations for (30) certified enrollment professionals• DWSS available to assist with Medicaid (English and Spanish)• Navigators onsite to assist with screening (English and Spanish)
§ Vendors staged in cafeteria• Approximately 30 vendors expected, including: Immunize Nevada, Access to Healthcare Nevada, and Family TIES of Nevada
§ Staffing:• 3-4 Ramirez Group staff members • 10-20 trained volunteers
·§ Expected attendance: 500-1,000
Outreach
o December 15th Enrollment Event – Las Vegas (Enrollment prior to end of year, January 1, 2016 coverage)§ Tuesday, December 15, Henderson Convention Center
• Further details to be determined based on broker opt-in response
o December 15th Enrollment Event – Reno (Enrollment prior to end of year, January 1, 2016 coverage)§ Tuesday, December 15, Little Flower Church or Ramirez Group Offices
• Further details to be determined based on broker opt-in response
o January15th Enrollment Event – Las Vegas & Reno (Enrollment, February 1, 2016 coverage)§ Friday, January 15, Locations TBD
• Further details to be determined based on broker opt-in response
o Get Healthy. Get Covered. – Las Vegas (Last Day of Enrollment Period, Health Fair Format)§ Sunday, January 31, Clark County Government Center
o Get Healthy. Get Covered. – Reno (Last Day of Enrollment Period, Health Fair Format)§ Sunday, January 31, Boys & Girls Club of Truckee Meadows – Donald W. Reynolds Facility
OutreachSubject Start*Date Start*Time End*Date End*TimeNSHE%Diversity%Summit%2015 10/2/15 8:00:00%AM 4:00:00%PMArt%in%the%Park 10/3/15 9:00:00%AM 10/3/15 5:00:00%PMBoys%&%Girls%Club:%44th%Annual%Boys%Nite%Out 10/7/15Nathan%Adelson%Hospice%16th%Annual%Wine%and%Food%Tasting%Extravaganza 10/8/15 5:30:00%PM 8:00:00%PMPartners%Conference%on%NV%Expanded%Medicaid%Program 10/8/15 12:00:00%PM 6:00:00%PMNational%Nurses%Half%Marathon 10/10/15 7:00:00%AM 10/10/15 TBDHispanic%Heritage%Festival 10/10/15 11:00:00%AM 5:00:00%PMColor%Me%Kind%5K 10/10/15 9:00:00%AM 6:00:00%PMHenderson%Community%Expo%2015 10/17/15 11:00:00%AM 10/17/15 3:00:00%PMThe%Breast%Cancer%Wellness%Expo 10/17/15 10:00:00%AM 10/17/15 2:00:00%PM8th%Annual%Golden%Hand%Service%Awards 10/22/15 5:30:00%PM 8:00:00%PMUnited%Way%2015%Community%in%Blue%/%Campaign%Celebration 10/22/15 11:30:00%AM 1:30:00%PMPumpkinman%Run%5&10K 10/24/15 9:15:00%AM 10/24/15 TBDTrick%or%Trot%5&10K 10/24/15 8:00:00%AM 10/24/15 TBDPDOP%Monster%Dash%5k 10/24/15 8:00:00%AM 10/24/15 TBDLive%Long%Memorial%Mile 10/24/15 9:00:00%AM 10/24/15 TBDLas%Vegas%Walk%to%End%Alzheimers 10/24/15 9:00:00%AM 12:00:00%PMLas%Vegas%Inter%Tribal%Veterans%Powwow 10/24/15 10:00:00%AMMaking%Strides%of%Las%Vegas 10/25/15 8:30:00%AM 10/25/15 TBDBoys%&%Girls%Club:%34th%Annual%Girls%Day 10/26/15Communities%in%Schools%5th%Annual%Harvest%of%Hope 10/30/15 6:00:00%PM 9:00:00%PMThe%Hallowrock%Half%Marathon 10/31/15 8:00:00%AM 10/31/15 TBDGet%Healthy.%Get%Covered. 11/1/15 10:00:00%AM 11/1/15 6:00:00%PMVeterans%Day%Parade%&%Celebration 11/1/15 10:00:00%AM 11/1/15 TBDdoTERRA%Alive%Post%Convention%Tour:%Las%Vegas,%NV 11/3/15 7:00:00%PM 11/3/15 9:00:00%PMRoadrunner%4th%of%July%5K 11/4/15 8:00:00%AM 11/4/15 TBDSteve%Powers%Great%Craft%Festival 11/6/15 10:00:00%AM 11/6/15 6:00:00%PMDia%de%Muertos 11/6/15 4:00:00%PM 11/6/15 9:00:00%PMRecycled!%Run%Half%Marathon 11/7/15 8:00:00%AM 11/7/15 TBDWomens%Club%of%Summerlin%20th%Annual%Charity%Event 11/7/15 11:00:00%AM 2:00:00%PMSt%Jude%Against%All%Odds%Celebrity%Poker%Tournament 11/7/15Women's%Style%Expo 11/7/15 10:00:00%AM 11/7/15 4:00:00%PMMotor%Trend%Int%Auto%Show 11/27/15 9:00:00%AM 11/27/15 6:00:00%PMBest%in%the%Desert%a%Henderson%"250" 12/4/15 TBD 12/4/15 TBDWinter%Fest 12/10/15 12:00:00%PM 12/10/15 9:00:00%PMHoover%Dam%Marathon 12/12/15 TBD 12/12/15 TBDDecember%15th%enrollment%event 12/15/15 12/15/15January%15th%enrollment%event 1/15/16 1/15/15Get%Healthy.%Get%Covered. 1/31/16 10:00:00%AM 1/31/15 6:00:00%PMBlack%History%Month%Festival 2/20/16 10:00:00%AM 2/20/16 4:00:00%PMRed%Rock%Half%Marathon%&%5k 2/20/16 5:30:00%AM 2/20/16 10:00:00%AM
