2015/16 INDIA SALARY & EMPLOYMENT OUTLOOK

OUTLOOKS A L A R Y & E M P L O Y M E N T

2015/16 INDIA

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2015/16 INDIA SALARY & EMPLOYMENT OUTLOOK

SALES & MARKETING

In order to attract talent with these highly sought-after skills, employers will need to offer competitive salaries with clear career progression as well as training and development opportunities.

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2015/16 INDIA SALARY & EMPLOYMENT OUTLOOK

Hiring activity in sales and marketing is strong, with 89% of respondents expecting to grow their team’s headcount over the next year. This is bolstered by a positive economic sentiment which has been driven by the promises of a new government. While many of these promises are yet to be realised, there is still a lot of positivity though this will wane should these promises continue to go unfulfilled.

Much of this hiring activity is being driven by a boom in the e-commerce sector, which is experiencing high levels of funding and investment by venture capital and private equity firms. This has led several global and blue-chip Private Equity firms to invest in e-commerce endeavours where previously they were avoiding investment in this sector, and we anticipate these aggressive levels of investment to continue, primarily in ancillary service providers and support functions such as delivery, logistics and payments.

With more and more players entering this space, we’re seeing competition for talent increase at a time when many organisations have been allocated very tight recruitment budgets. This has led to recruitment and hiring becoming a major challenge in e-commerce, with a number of roles being filled with talent poached from the consumer goods sector. We expect excitement to reduce in the e-commerce segment as firms consolidate with larger players after reaching desired valuation and smaller or cash-strapped firms seek out mergers and acquisitions.

We’ve also observed healthcare organisations increasing headcount as they look to expand their presence in the Indian market. We are seeing new entrants in this space, who are bringing with them new opportunities, while the industrial & engineering sectors are poised to start recruiting in large volumes, thanks to government policies bolstering the infrastructure sector. However, these sectors are heavily dependent on both FDI and the government, and any change in policy or priority has the potential to alter this.

Despite being the largest sector, consumer goods is experiencing low growth and most hiring activity is centred on backfilling existing roles, though we expect to see this sector bounce back to mid-growth in the second half of this year and into early 2016.

The types of job function and skills that we are seeing strong client demand for currently include: trade and customer marketing; digital marketing; customer service and consumer relations; retail operations and business development and key account management for industrial businesses.

In order to attract talent with these highly sought-after skills, employers will need to offer competitive salaries with clear career progression as well as training and development opportunities. Companies will also need to shift their mindset and move away from evaluating candidates based on their years of experience or batch parity and start awarding roles to the most deserving candidates.

We are consistently seeing that opportunities for career progression and development are the most important factor in attracting and retaining top talent. We also see a lot of willingness amongst employees - particularly younger managers - to move roles when there is the slightest chance of a better opportunity and fast tracked career progression. Companies are advised to make very clear the opportunities for career progression when trying to source talent for a role.

We’ve also seen a noticeable increase in the occurrence of counter-offers made to employees as a means of retaining talent, with many organisations under pressure to keep their hiring and recruitment costs down. Financial rewards, strong company culture and structured career progression remain the main talent attraction and retention strategies used by organisations.

SALES & MARKETING OVERVIEW

KEY INSIGHTS

Do direct reports expect to receive a bonus?

No8%

Yes92%

Do direct reports receive a salary increase?

No2%

Yes98%

Average salary increase percentage that top performers can expect to get

21%10-15%

42%16-20%

8%26-30%

2%31-40%

2%41% or above

25%21-25%

Average bonus as a percentage of total salary

11%Less than 10%

45%10-15%

21%16-20%

11%26% or above

12%21-25%

SALARY & REMUNERATION

SALES & MARKETING

2015/16 INDIA SALARY & EMPLOYMENT OUTLOOK

2015/16 INDIA SALARY & EMPLOYMENT OUTLOOK 7

KEY INSIGHTS

Companies expecting to increase headcount in the next 12 months

No6%

Unsure5%

Yes89%

For companies increasing headcount, how much will it increase by?

21%1-10%

35%11-20%

21%21-30%

5%More than 50%

9%41-50%

9%31-40%

Level of experience in highest demand

Specialists6%

Seniormanagement

1%Entry level12%

Management23%

Mid level58%

StrongerSlightlyweaker

20%

Weaker5%

Slightlystronger

32%

5%

Steady38%

Strength of current overall hiring activity as compared to the last 12 months

RECRUITMENT ACTIVITY

SALES & MARKETING

2015/16 INDIA SALARY & EMPLOYMENT OUTLOOK

KEY INSIGHTS

Top talent retention methods used*

* Respondents could select more than one answer.

57%Recognition and rewards

57%Structured career progression

49%Financial incentives

48%Strong company culture

43%Training and mentoring partnerships

33%Work/life balance initiatives

30%Global career opportunities

Top talent attraction methods used*

* Respondents could select more than one answer.

56%Financial incentives

54%Strong company culture

44%Structured career progression

39%Recognition and rewards

33%Training and mentoring partnerships

30%Work/life balance initiatives

30%Global career opportunities

Work/life balance options offered in current company*

13%Sabbaticals

21%Increased maternity/paternity leave

42%Work from home options

61%Flexible working hours

13%Alternate leave options (e.g. volunteering)

47%Team building/offsite activities

16%

My company does not offer any work/life balance options at the moment

3%Other: Compulsory leave

* Respondents could select more than one answer.

Key reasons why employees will leave their current company

Improve salary37%

Gain more seniority21%

Broaden experience/opportunity to learn18%

Overseas opportunities8%

Other: Better career progression5%

Achieve better work/life balance11%

ATTRACTION & RETENTION

SALES & MARKETING

SALES & MARKETING

SALARY TABLES

Please note:

1. Salaries are quoted as CTC (Cost to company including Basic salary, HRA, other allowance and retirals). 2. All salaries are median ranges. 3. Consumer Goods –Tier 1: Candidates from premium Business Schools. Tier 2: Candidates coming from non top–tier Business Schools. 4. Pharmaceutical and medical services –Tier 1: Top global pharmaceuticals/medical devices company. Tier 2: Locally present pharmaceutical/medical devices company.

CONSUMER GOODS

MEDICAL DEVICES & PHARMACEUTICALS

Tier 1 INR Lacs

Years of experience 3–5 years 5–10 years 10–15 years >15 years

Region Delhi Mumbai Delhi Mumbai Delhi Mumbai Delhi Mumbai

Sales/Channel Management 20–28 22–30 28–70 28–75 40–100 50–100 80+ 80+

Brand Mgmt/Product Mgmt 20–28 22–30 28–70 28–75 40–100 50–100 NA NA

Trade Marketing 20–28 22–30 28–70 28–75 40–100 50–100 80+ 80+

Category Management NA NA 28–70 28–75 40–100 50–100 80+ 80+

Communications & CSR 13–18 15–20 18–40 20–45 30–55 35–55 50+ 50+

Tier 1 INR Lacs

Years of experience 3–5 years 5–10 years 10–15 years >15 years

Region Delhi Mumbai Delhi Mumbai Delhi Mumbai Delhi Mumbai

Sales 12–18 12–20 15–30 18–35 30–55 30–60 50+ 55+

Marketing/Brand Management/ Product Managerment 10–18 10–20 15–30 18–35 30–55 30–60 50+ 55+

Regulatory Affairs/QA/RA 6–12 6–12 10–20 12–24 20–30 24–35 30+ 35+

Communications & CSR 5–10 6–10 12–20 14–22 18–35 20–40 30+ 35+

Clinical/Application/Product Specialist 5–10 6–10 12–20 14–22 NA NA NA NA

Tier 2 INR Lacs

Years of experience 3–5 years 5–10 years 10–15 years >15 years

Region Delhi Mumbai Delhi Mumbai Delhi Mumbai Delhi Mumbai

Sales/Channel Management 12–15 13–18 15–35 17–40 30–50 35–60 40+ 45+

Brand Mgmt/Product Mgmt 15–18 18–22 18–40 20–45 30–50 35–55 NA NA

Trade Marketing 12–15 13–16 15–35 18–40 25–45 30–50 40+ 45+

Category Management NA NA 18–40 20–45 30–50 35–55 40+ 45+

Communications & CSR 12–15 13–18 15–30 18–35 20–40 25–45 35+ 40+

SALES & MARKETING

2015/16 INDIA SALARY & EMPLOYMENT OUTLOOK

2015/16 INDIA SALARY & EMPLOYMENT OUTLOOK

SALES & MARKETING

SALARY TABLES

Please note:

1. Salaries are quoted as CTC (Cost to company including Basic salary, HRA, other allowance and retirals). 2. All salaries are median ranges. 3. Consumer Goods –Tier 1: Candidates from premium Business Schools. Tier 2: Candidates coming from non top–tier Business Schools. 4. Pharmaceutical and medical services –Tier 1: Top global pharmaceuticals/medical devices company. Tier 2: Locally present pharmaceutical/medical devices company.

MEDICAL DEVICES

PHARMACEUTICALS

LIFE SCIENCES

Tier 2 INR Lacs

Years of experience 3–5 years 5–10 years 10–15 years >15 years

Region Delhi Mumbai Delhi Mumbai Delhi Mumbai Delhi Mumbai

Sales 4–8 5–10 8–15 12–18 15–30 18–35 30+ 30+

Marketing/Brand Management/ Product Managerment 4–8 5–10 8–15 10–18 15–25 18–30 25+ 30+

Regulatory Affairs/QA/RA 4–8 5–10 8–12 10–15 12–18 15–20 20+ 22+

Communications & CSR 4–6 5–8 10–15 12–18 15–30 18–35 25+ 30+

Clinical/Application/Product Specialist 4–6 5–8 10–15 10–15 NA NA NA NA

Tier 2 INR Lacs

Years of experience 3–5 years 5–10 years 10–15 years >15 years

Region Delhi Mumbai Delhi Mumbai Delhi Mumbai Delhi Mumbai

Sales 6–10 8–12 10–20 12–22 18–35 22–40 35+ 40+

Product Management/Marketing 8–13 10–15 12–22 15–25 22–38 25–42 38+ 42+

Regulatory Affairs 6–8 7–10 8–15 10–18 15–25 18–30 25+ 30+

Medical Affairs 6–10 8–12 10–20 12–22 18–30 22–35 25+ 35+

INR Lacs

Years of experience 3–5 years 5–10 years 10–15 years >15 years

Region Delhi Mumbai Delhi Mumbai Delhi Mumbai Delhi Mumbai

Sales 6–12 8–12 12–25 12–22 25–50 22–40 50+ 40+

Product Management/Marketing 6–10 10–15 10–25 15–25 25–40 25–42 40+ 42+

Application Specialist 8–15 7–10 15–30 10–18 NA NA NA NA

SALES & MARKETING

2015/16 INDIA SALARY & EMPLOYMENT OUTLOOK

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