2015.01 Jan Marketing Update - All

8/20/2019 2015.01 Jan Marketing Update - All

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Clipsal & Schneider Electric Partner Business

Saturn ZEN The beauty of simplicity. Subtle modern look with clever design features.

January 2015

StarServe Bluetooth

Home Audio

Conext XW+

Hybrid Inverter


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Knowledge is power, so in every edition we’ll provide you with a

short-list of key messages about market trends and innovative

product developments.

Saturn ZEN: Simplifying life beautifully. Combining formand function, the range features standard LED switches,premium matte finger print resistant finish and the uniquepictogram buttons and charging shelf - 'smart shelf'.

StarServe Bluetooth Home Audio: Music withBluetooth connectivity convenience.

Conext XW+ Hybrid Inverter: Adaptable single-phaseand three-phse inverter/charger system with grid-tiefunctionality and dual AC power inputs.


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Welcome to the Clipsal and Schneider Electric Partner Business Marketing

Update – your informative guide to the latest products, solutions and marketing

initiatives. Marketing Update has all the information you need to get informed.

Marketing Update. © 2015 Schneider Electric.

INTERNAL USE ONLY. PRIVATE AND CONFIDENTIAL 3

ContentsProduct and Solution Releases 4

Saturn Zen 5

Bluetooth Home Audio 14

Conext XW+ Hybrid Inverter 21

Upcoming Releases 28

WilcoROWCO 29

Product Updates 31

Competitor Updates 36

Competitor Updates 37

Marketing Communications 38

Life Is On Campaign 39

Gemcell Promotion 42

New and Updated Brochures 43

Consumer Advertising 43

Trade and Specifier Advertising 44

Digital Updates 45 Upcoming Events 46


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Product and Solution Releases


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Saturn ZenThe beauty of simplicity.

Subtle modern look with clever design features.

IntroductionThe Clipsal by Schneider Electric plate ranges continue to grow and transform, with the release of

the Saturn Zen range of premium LED switches, sockets and the new charging smart shelf

accessory and pictograms. Continuing with the push button theme, Saturn Zen has a subtle,

modern design to suit both residential and commercial applications. With an understated look and

clever design features, the standard LED push button switches make it easy to find the switch at

night and with the introduction of “Pictograms” make it even easier to determine what room/area

you are switching.

With the release of our USB Charger Mechanism, the new range will offer an innovative charging

smart shelf accessory to allow you to take your smartphone or tablet off the table and put it on the

shelf that is part of the wall plate, in a neat and convenient way to charge your phone or tablet.

Following this launch, we will see the Saturn Zen finish within the C-Bus range of wall switches.

Currently in development are one, two, three and four button C-Bus Saturn Zen wall switches in

Zen White and Zen Black finishes. The C-Bus eDLT wall switch is being developed for the C-Bus

Saturn Zen range also. Product release is expected in the near future. Please stand by for further

news.

Why are we focusing on this?To continue with the move from medium to optimum offers, Saturn Zen is based on the original

Saturn platform which is already well accepted in the market and will provide a more subtle modern

alternative for our customers. The new painted matte finish and flush buttons provides a seamless

look and styling for today’s interior design, appealing to architects and specifiers.

This range offers the unique opportunity of providing an affordable up-sell from Slimline and

Classic and seamless cross-sell with Saturn.


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Product Information

Unique Selling FeaturesFeaturing a premium matte painted finish in Zen White and Zen Black that is UV resistant, chemical

resistant and finger print resistant that will compliment any home or commercial buildings styling.

Easier modern switch identification – Pictograms

A range of “Pictograms” are available that are LED backlit. The standard LED push button

switches make it easy to find the switch at night and with the introduction of “Pictograms”

makes it even easier to determine what room/area you are switching. Buttons are

inserted/changed by the user. Total group sold separately as buttons.

Convenient USB charging – Smart Shelf Accessory

This new range will offer an innovative shelf accessory to allow you to take your

smartphone or tablet off the table and put it on the shelf that is part of the wall plate.

Offering a neat and convenient way to charge either two smartphones or one tablet either

with USB or charger pack. Ideal for kitchens, bedrooms and offices.

Suits standard mounting accessories.

All products supplied with black mounting grids as standard.

Price Positioning An affordable optimum offer at below the trade price of Saturn will allow consumers to move up to a

premium product from C2000 or Slimline by reducing the price gap.

Catalogue Numbers and Availability

Catalogue Number Description

Z4015C-ZW COVER TO SUIT Z4015 SATURN ZEN

Z4015C-ZB COVER TO SUIT Z4015 SATURN ZEN

Z4015-ZW SOCKET SWT SINGLE 10A 250V SATURN ZEN

Z4015-ZB SOCKET SWT SINGLE 10A 250V SATURN ZEN

Z4015L-ZW SOCKET SWT SING 10A RND EARTH SATURN ZEN

Z4015L-ZB SOCKET SWT SING 10A RND EARTH SATURN ZEN

Z4025C-ZW COVER TO SUIT Z4025 SATURN ZEN

Z4025C-ZB COVER TO SUIT Z4025 SATURN ZEN

Z4025H2C-ZW COVER TO SUIT 4025H2 SATURN ZEN

Z4025H2C-ZB COVER TO SUIT 4025H2 SATURN ZENZ4025H2-ZW SOCKET SWT QUAD 10A 250V SATURN ZEN

Z4025H2-ZB SOCKET SWT QUAD 10A 250V SATURN ZEN

Z4025-ZW SOCKET SWT TWIN 10A 250V SATURN ZEN

Z4025-ZB SOCKET SWT TWIN 10A 250V SATURN ZEN

Z4025XA-ZW SOCKET OUTLET TWIN 10A 250V WITH EX SWT

Z4025XA-ZB SOCKET OUTLET TWIN 10A 250V WITH EX SWT

Z4025XAC-ZW COVER TO SUIT Z4025XA SATURN ZEN

Z4025XAC-ZB COVER TO SUIT Z4025XA SATURN ZENZ4025XUA-ZW SOCKET OUTLET 10A 250V TWIN LESS EX SWT

Z4025XUA-ZB SOCKET OUTLET 10A 250V TWIN LESS EX SWT


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Z4031VH-ZW GRID & PLATE ASSY 1 GANG SATURN ZEN

Z4031VH-ZB GRID & PLATE ASSY 1 GANG SATURN ZEN









Z4060CSFM CONTROLLER 3 SPD FAN 250V 75VA SATRN ZEN

Z4060VX-ZW BLANK PLATE GRID AND FASCIA SATURN ZEN

Z4060VX-ZB BLANK PLATE GRID AND FASCIA SATURN ZEN

Z4061/45C-ZW COVER FOR Z4061/45 & D32 COOKER

Z4061/45C-ZB COVER FOR Z4061/45 & D32 COOKER

Z4061/45-ZW SWITCH COOKER S/POLE 45A 250V SATURN ZEN

Z4061/45-ZB SWITCH COOKER S/POLE 45A 250V SATURN ZEN

Z4061AL-ZW SWITCH 1G PB ARCH 250V 16AX/20A LED ZEN

Z4061AL-ZB SWITCH 1G PB ARCH 250V 16AX/20A LED ZEN

Z4061D32-ZW SWITCH COOKER D/POLE 32A 415V SATURN ZEN

Z4061D32-ZB SWITCH COOKER D/POLE 32A 415V SATURN ZEN

Z4061EDIM-KB KNOB DIMMER / FAN CONTROL SATURN ZEN

Z4061-ZW GRID & PLATE ASSY ARCH 1GANG SATURN ZEN

Z4061-ZB GRID & PLATE ASSY ARCH 1GANG SATURN ZEN

Z4061PBL-ZW SWITCH 1G PB 250V 16AX/20A LED SATRN ZEN

Z4061PBL-ZB SWITCH 1G PB 250V 16AX/20A LED SATRN ZEN

Z4061VF3CSF-ZW CONTROLLER 3 SPD FAN 250V 75VA SATRN ZEN

Z4061VF3CSF-ZB CONTROLLER 3 SPD FAN 250V 75VA SATRN ZEN

Z4061VH-ZW GRID & PLATE ASSY 1GANG SATURN ZEN

Z4061VH-ZB GRID & PLATE ASSY 1GANG SATURN ZEN

Z4062AL-ZW SWITCH 2G PB ARCH 250V 16AX/20A LED ZEN

Z4062AL-ZB SWITCH 2G PB ARCH 250V 16AX/20A LED ZEN

Z4062E450UDN-ZW SWITCH/DIMMER UNIVERSAL 450W SATURN ZEN

Z4062E450UDN-ZB SWITCH/DIMMER UNIVERSAL 450W SATURN ZEN

Z4062EDIM-KB KNOB DIMMER / FAN CONTROL SATURN ZEN

Z4062-ZW GRID & PLATE ASSY ARCH 2GANG SATURN ZEN

Z4062-ZB GRID & PLATE ASSY ARCH 2GANG SATURN ZEN





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60R16-ZW SWITCH MECH ASSY 16A 250V SATURN ZEN

60R16-ZB SWITCH MECH ASSY 16A 250V SATURN ZEN

60R32-ZW SWITCH MECH ASSY 32A 250V SATURN ZEN

60R32-ZB SWITCH MECH ASSY 32A 250V SATURN ZEN

60R32COOK-ZW SWITCH MECH ASSY 32A 250V MARKED COOKER

60R32COOK-ZB SWITCH MECH ASSY 32A 250V MARKED COOKER

60ZPBC-ZW BUTTON LABEL PK SATURN ZEN

60ZPBC-ZB BUTTON LABEL PK SATURN ZEN

Z4032HS-ZW SHELF HORIZONTAL SUITS SATURN ZEN Z4032

Z4032HS-ZB SHELF HORIZONTAL SUITS SATURN ZEN Z4032

Z4025HS-ZW SHELF HORIZONTAL SUITS SATURN ZEN Z4025

Z4025HS-ZB SHELF HORIZONTAL SUITS SATURN ZEN Z4025

Catalogue Number Conversion

Z 4 0 6 1 P B L

Z E N S e r i e s

4 0 0 0 S a t u r n

P l a t f o r

6 0 S e r i e s i

1 G a n g

P u s h

B u t t o n

L E D

Know Your ProductPush Buttons are easily removed and replaced with Pictograms. Follow instructions supplied.


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Technical SpecificationsCat. No. Dimensions (mm) Voltage Current

Z4015C 118 x 76 x 5

Z4015 118 x 76 x 10 250V 10A

Z4015L 118 x 76 x 10 250V 10A

Z4025C 118 x 76 x 5

Z4025H2C 232 x 76 x 5

Z4025H2 232 x 76 x 10 250V 10A

Z4025 118 x 76 x 10 250V 10A

Z4025XA 118 x 76 x 10 250V 10A

Z4025XAC 118 x 76 x 5

Z4025XUA 118 x 76 x 10 250V 10A

Z4031VH 118 x 76 x 10

Z4032VH 118 x 76 x 10

Z4033VH 118 x 76 x 10

Z4034VH 118 x 76 x 10

Z4036VH 118 x 76 x 10

Z4060CSFM 250V 75VA

Z4060VX 118 x 76 x 10

Z4061/45C 118 x 76 x 5

Z4061/45 118 x 76 x 10 250V 45A

Z4061AL 98 x 38 x 10 250V 16AX/20A

Z4061D32 118 x 76 x 10 415V 32A

Z4061 98 x 38 x 10

Z4061PBL 118 x 76 x 10 250V 16AX/20A

Z4061VF3CSF 118 x 76 x 10 250V 75VA

Z4061VH 118 x 76 x 10

Z4062AL 98 x 38 x 10 250V 16AX/20A

Z4062E450UDN 118 x 76 x 10 250V 450W

Z4062EDIM-KB

Z4062 98 x 38 x 10

Z4062PBL 118 x 76 x 10 250V 16AX/20A

Z4062VH 118 x 76 x 10

Z4063PBL 118 x 76 x 10 250V 16AX/20A

Z4063VH 118 x 76 x 10

Z4064PBL 118 x 76 x 10 250V 16AX/20A

Z4064VH 118 x 76 x 10

Z4065PBL 118 x 75 x 10 250V 16AX/20A

Z4065VH 118 x 75 x 10


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Z4066PBL 118 x 75 x 10 250V 16AX/20A

Z4066VH 118 x 75 x 10

60R16 25 x 25 x 40 250V 16A

60R32 25 x 25 x 40 250V 32A

60R32COOK 25 x 25 x 40 250V 32A

60ZPBC

Z4032HS 118 x 75 x 32

Z4025HS 118 x 75 x 32

Features and Benefits Matte painted finish in white (ZW) and black (ZB) (finger print resistant)

LED push buttons as standard

Well accepted Saturn platform

Subtle, modern styling Suitable for new build and retrofit projects.

Competitor Analysis

Comparison Charts

FeatureClipsal bySchneider Electric

CompetitorImage

Push Button,LED Option Arteor Legrand

Push Button,LED Option Excel life Legrand

Soft touch matte finish Linea HPM

Subtle design HagerBlue Hager


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Target Market

Target SegmentPrimarily aimed at residential and small commercial applications.

Target AudienceConsumers, Builders/Developers and Contractors.

Influencers Architects/Designers and Specifiers.

Channel to MarketWholesale channel.

Marketing Collateral

LiteratureThe Saturn Zen range is being showcased in the new Life Is On Campaign brochure style. This

12pp brochure will be used for all audiences including consumer, trade and specifier/consultants.

Print allocations will be dispatched to each state shortly after the launch. The annual brochure

allocation by state is based on current sales of Saturn range.

Brochure Allocation

TAS 400

SA 1600

VIC 3200

WA 2400

NSW 4800

NT 400

QLD 3200

PackagingThe new Saturn Zen unique style of packaging has been

designed to highlight the products and their features and

benefits to enhance the customer’s interaction and provide a

distinctive look on the shelf.


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ExhibitionsPreviewed at Grand Designs Melbourne & Sydney 2014

Website & Owned Digital Tools1. Product campaign landing page: clipsal.com/saturnzen

2. Addition to Life is On campaign landing page: clipsal.com/lifeison

3. Trade product overview page

4. Consumer product overview page

5. eCat/iCat/iSelect/Clipsal.com - banners

Frequently Asked Questions

Question 1

How bright is the LED? Will it keep the occupant awake in a bedroom?

The LED colour appears as a soft light blue glow, not a bright crystal blue glow

Question 2What is the LED life expectancy?

Generally LED life is 100,000 hours. If we consider two examples:

1. A switch locator, where the LED would be illuminated for say, 20 hours per day, theLED would last approx 14 years.

2. A “light on” indicator, where the LED would be illuminated for say, 4 hours per day,

the LED would last approx 68 years.

Question 3How much energy does the LED use?

The LED draws approx 0.0006A or 0.6 milliamps. If a customer installs 10 LED switches the total of

all LEDs is approximately 1.4W if they are all illuminated at the same time.

Question 4Will the paint rub or flake off?

No, the painting application is designed to prevent wear and tear and will provide many years of

use.

http://www.clipsal.com/http://www.clipsal.com/


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Bluetooth Home AudioYour sound made simple

IntroductionClipsal Starserve Bluetooth Home Audio products have brought together the functionality of

Bluetooth Connectivity and convenience, in an affordable home audio solution. Providing a single

zone, unobtrusive ceiling mount solution without the need to relocate portable speakers.

There are 3 products that make up the offer.

6.5 inch (cone size) bluetooth in-ceiling pair of speakers (15W RMS) - Bluetooth module

and Amplifier mounted on back of Master Speaker

4.0 inch (cone size) bluetooth in-ceiling pair of speakers (8W RMS) - Bluetooth module

and Amplifier mounted on back of Master Speaker

Stand-alone Bluetooth amplifier - used for applications where independent passive

speakers can be utilised eg. Outdoor speakers, or for an existing system where cabling

can be re-routed to the Bluetooth amplifie for Bluetooth connectivity

With the three products on offer, there is bound to be one or more of the products to suit an

application within the home or small commercial premises.

The three Bluetooth products all run on the same Bluetooth connectivity principle.

Why are we focusing on this?The offer is an extension of our Starserve Home Audio range, to capture the market as changes in

lifestyle habits evolve. Music, entertainment and convenience are a big part of the growing trend in

the standard residential premises.

Bluetooth Home Audio has brought in products that form a solution which combines Bluetooth

technology that customers have adapted and aquainted themselves with over the years with an

audio offer that forms part of the home as opposed to an accessory to the home.

The Bluetooth home audio offer provides a lifestyle convenience to our customers without the need

to spend a fortune.


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Product Information

Unique Selling Features Combination of Bluetooth Connectivity/Amplifier and Ceiling Mounted Speaker in the one

unit has given an unobtrusive Audio solution.

4.0” speakers have an aluminium grille which will not rust (not IP rated), so installing in the

bathroom ceiling is not a problem for these speakers (protects only against moisture

generated by steam).

Bluetooth Amplifier is ideal for a customer that wants the convenience of Bluetooth

connectivity on an existing fixed audio solution, re-routing of cables to the module can

provide this convenience. Can be used for it’s Bluetooth Connectivity and Amplification

features for any passive speakers such as the Clipsal outdoor speakers.

Both Speakers and Amplifier can be uniquely labelled to easily identify which product you

are pairing to both.

Speakers and Amplifier can be set with a personalised 4 digit passcode for secure pairing

- software can be downloaded on clipsal.com/downloads to change both ID and passcode

1:1 Connectivity – one Bluetooth device to one Bluetooth product (1pr speakers or

amplifier connected 1pr passive speakers)

Does not automatically pair so no one is locked out from pairing their device to the

speakers or amplifier

Once paired with passcode, the speakers or amplifier are stored in your device therefore

not requiring you to enter passcode to pair again

When a call comes through on you device, sound output will automatically be diverted to

your device for privacy

When not in use the Bluetooth products go on low power standby mode saving on energy

Price PositioningThe offer is classified as an entry level home audio solution and therefore has been appropriately

priced to fit this category. We are targeting the majority of market that want these products to fit

their lifestyle without having to pay an exorbitant price for it.

CatalogueNumber

DescriptionTrade Price ex-GST

5600ICBT65 Speaker In-ceiling Bluetooth (6.5 Inch) 15W RMS $405.73

5600ICBT40 Speaker In-ceiling Bluetooth (4.0 Inch) 8W RMS $306.46

5600BTSA50 Amplifier Bluetooth, Stand alone 50W RMS $441.98

Catalogue Numbers and Availability

CatalogueNumber

Description Stock

5600ICBT65 Speaker In-ceiling Bluetooth (6.5 Inch) 15W RMS 1084

5600ICBT40 Speaker In-ceiling Bluetooth (4.0 Inch) 8W RMS 558

5600BTSA50 Amplifier Bluetooth, Stand alone 50W RMS 296

Stock will be saleable on the 2/02/2015


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Technical Specifications

Model

5600ICBT65 -

Speaker In-ceiling

Bluetooth (6.5 Inch)

15W RMS

5600ICBT40 -

Speaker In-ceiling

Bluetooth (4.0 Inch)

8W RMS

5600BTSA50 -

Amplifier Bluetooth,

Stand alone 50W

RMS

Zones 1 1 1

Impedence 8 ohms 8 ohms 8 ohms

Input Frequency 2.4GHz 2.4Ghz 2.4Ghz

BluetoothCompatibility

A2DP BluetoothEnabled Devices



Bluetooth SystemBluetooth 2.1 +EDR/Class 1

Bluetooth 2.1 +EDR/Class 1

Bluetooth 2.1 +EDR/Class 2

RangeUp to 10m (un-obstructed)

Up to 10m (un-obstructed)

Up to 15m (un-obstructed)

Audio Output 15W RMS per channel 8W RMS per channel 50W RMS per channelPowerRequirement(Supplied)

18V 3.0 Amp DC input 12V 1.5 Amp DC input 24V 3.75 Amp DC input

Standby Power


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When not in use the Bluetooth products go on low power standby mode saving on energy

Speaker Cutout Template provided for easy installation

6.5” speakers are suited better for the larger areas with the 4.0” speakers can be installed

in the smaller areas of the premises.

Simple and easy installation provides a quick no fuss install.

Electrican is only needed to provide a 240v socket at the master speaker location with the

rest of the install can be done DIY.

Speaker Cutout Template provided for easy installation

Competitor AnalysisThere is one competitor currently on the market called Resilinx, which have products of equal

performance and specification. Their go-to-market strategy, distribution and customer base differs

from ours; therefore the probability of crossover selling is minimal.

We will always face competition in the consumer market with portable Bluetooth speaker Sonos

have a WIFI Amplifier, however this requires cabling and passive speakers.

Please note that that Sonos are in a different market and have a different customer base. Theirsystem cost is considerably more than where we are positioned in the market. Please consider

these factors when making comparisons and when challenged by customers on it.

Target Market

Target SegmentResidential and Small Commercial (shop fronts etc.)

Target Audience1. Consumer

2. Builders

3. Electrical Contractor

4. Wholesaler

Influencers1. Consumer – There will be a strong push through the Clipspec program to drive demand.

2. Builder

Channel to MarketWholesaler


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LiteratureProduct brochure allocations for states are as follows:

Product Brochure 8pp – Life Is On Campaign

consumer brochure

Technical Datasheet – Detailing Technical

Specifications

Instructions – Supplied with product User Manual 2pp – In Packaging Amplifier

User Manual 2pp – In Packaging 6.5” Speakers User Manual 2pp – In Packaging 4” Speakers


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PackagingPackaging is consumer focused and designed for point of sale display.

Advertising

Print and digital advertising will be a strong focus as part of the Life IsOn consumer campaign.

Display set up in Clipspec

Websitewww.clipsal.com/bluetooth

Content will also be available in the clipsal.com homeowner audio products section and tradeStarServe section. Content will be live in February.

http://www.clipsal.com/bluetoothhttp://www.clipsal.com/bluetoothhttp://www.clipsal.com/bluetooth


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Question 1Can you connect more speakers to the current set-up?

A: The sound output will be considerably reduced, it is not recommended to do this.

There is the potential to unbalance the impedence. The system has been designed for only 1pr

speaker output.

Question 2Can you connect more zones to the current recommended set-up?

A: No, this is a single zone solution.

Question 3Can you connect and control to more than 1 zone from your Bluetooth Device?

A: No, as one zone has one Bluetooth Receiver. Bluetooth devices can only connect to one

receiver at any one time.

Question 4Can you connect more than one Bluetooth device to one Bluetooth receiver?

A: No, Bluetooth devices can only connect to one receiver at any one time.

Question 5

Does the Bluetooth Device automatically pair to the receiver when within vicinity? A: No, this is so that it does not lock other users from pairing at any time. Once paired and

passcode entered, pairing again does not require passcode entered only requires to connect.


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Conext XW+ Hybrid InverterAdaptable single-phase and three-phase

inverter/charger system with grid-tie functionality

and dual AC power inputs

IntroductionThe Conext XW+ is the latest evolution of Schneider Electric’s solar portfolio of off -grid and grid-

support products. From a single Conext XW+ unit to clusters up to 102 kW, the Conext XW+ is ascalable system that allows for the integration of solar capacity as required. Adaptable and

scalable, the Schneider Electric Conext XW+ system is the one solution for grid-interactive and off-

grid, residential and commercial, solar and backup power applications. Available solar charge

controllers, monitoring, and automated generator control modules enable further adaptability.

Why are we focusing on this?Off-Grid and Frid-Support Solar Systems are rapidly growing market segments, particularly as

battery and storage technology increases in capability and reduces in cost.

Product Information

Unique Selling FeaturesThe Conext XW+ range of hybrid inverters offer a very comprehensive feature set for off -grid and

grid-support applications.

Configurable from standalone 7.0kW system to clustered 3 phase systems up to 102kW

Supports DC coupled and AC coupled off-grid and grid-tie architectures

Supports charging of Lithium Ion battery packs

System configures quickly into compact wall-mounted system

Range of accessories including smart Battery Monitor for peak system performance


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Price PositioningThe products are very competitively priced against the competition with $/W comparison below as

against equivalent products.

Catalogue Numbers and AvailabilityThe below references are available as of February with trade prices as below.

Catalogue Number ConversionThe new XW+ products replace existing products as below:

Previous Reference New Reference

865-1040-61 865-7048-61

865-1035-61 865-8548-61

865-1025 865-1025-01

Know Your ProductPerformance

XW+ has high surge performance at 30 min and 60 seconds. This is ideal for starting

demanding loads like pumps

XW+ is operational up to 70C

XW+ AC Couples with compatible PV Inverters which allows PV inverter systems to be

used off-grid or during grid outages

XW+ 230VAC units provide reactive power on (AC1) with power factor lead/lag of 0.7

Flexibility

XW+ scales up for both three-phase off-grid and grid-tie backup. Up to 12x XW+ units in amulti-cluster arrangement can supply up to 102kW of battery supported inverter power

using an external contactor to switch AC bus line.

XW+ fully integrates Solar Charge Controllers (DC Coupled solution)

XW+ has intelligent functionality

o Grid Sell – Excess DC power is exported to the electric grid, where possible

o Parallel Power – supplements grid input helping to avoid peak utility charges

o Priority Power – prioritizes consumption of power from battery or solar charge

o Gen Support – works with a generator to supplement its power capacity

XW+ 8548 SMA SI 8.0 GS7048E SPMC481

A$ / W 0.85 1.05 1.08 1.23

Catalogue Number Description Trade Price (ex-GST)

865-7048-61 Conext XW+ Hybrid Inverter 7kW 230VAC $5013.00

865-8548-61 Conext XW+ Hybrid Inverter 8.5kW 230VAC $5762.00

865-1030-01 Conext Battery Fuse Combiner 160A $226.00

865-1031-01 Conext Battery Fuse Combiner 250A $459.00

865-1080-01 Conext Battery Monitor $558.00

865-1025-01 Conext XW+ Conduit Box $116.00


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Easy to Install

System configures quickly into compact wall-mounted system Integrates both grid and

generator power with dual AC inputs

Balance of system components integrates battery bank, solar charge controllers and

generators

Commission the entire system with PC software tool and Conext ComBox

Easy to Monitor with ComBox Monitoring Configure and view device performance

Web page interface or Android tablet

Control the inverter charger system and other Conext devices

Trouble shoot the system

Upgrade device firmware

Technical Specifications

XW+ 7048 E

865-7048-61

XW+ 8548 E

865-8548-61

Inverter AC output

Output power (continuous) at 25°C 5500 W 6800 W

Overload 30 min / 60 sec at 25°C 7000 W / 9500 W 8500 W / 12000 W

Output power (continuous) at 40°C 4500 W 6000 W

Maximum output current 60 seconds 40 A 53 A

Output voltage 230 Vac

Total harmonic distortion (THD) at rated power < 5%

Input DC voltage range 40 to 64 V (48 V Nominal)

Maximum input DC current 150 A 180 A

Charger DC output Maximum output charge current 110 A 140 A

Output charge voltage range 40 - 64 V (48 V Nominal)

Charge control Three stage, two stage, boost, custom

Compatible battery types Flooded (default), Gel, AGM, LiON, custom*

Battery bank range (scaled to PV array size) 440 to 10000 Ah

AC input

AC 1 (grid) input current (selectable limit) 3 - 60 A (56 A default)

AC 2 (generator) input current (selectable limit) 3 - 60 A (56 A default)

Automatic transfer relay rating / typical transfer time 60 A / 8 ms

AC grid-tie output

Grid sell on AC1 (max) 4.5 kVA 6.0 kVA

Grid sell current range on AC1 (selectable) 0 to 20 A 0 to 27 A

Grid sell voltage range on AC1 205 to 262 Vrms (auto adjust entering sell mode)

Grid sell frequency range on AC1 48 to 51 Hz (auto adjust entering sell mode)

Efficiency

Peak 95.8%

Operating air temperature range-25°C to 70°C (-13°F to 158°F) - power derated

above 25°C (77°F)

Approvals

EMC EN61000-6-1, EN61000-6-3, EN61000-3-2

Safety EN 62109-1, EN62109-2, AS/NZ60335.2.29RCM Marked and Compliant AS 4777.2, AS 4777.3


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DimensionsFor dimensions, please refer to the datasheets.

Features and Benefits Globally recognized field performance

Single-Phase or Three-Phase

Scalable to provide up to102 KW AC output

Industry leading peak efficiency 96.9%

High surge capacity

PriorityPower enabling Self-consumption of PV

ParallelPower enabling reduced peak electricity charges

CouplingPower – Flexibility of AC and DC coupling

ChargePower – PFC charger with flexibility for Lead-Acid or Li-ion

Ready with smart Inverter features to assist grid stability

Complete Balance of System for easy system installation

Local & Remote monitoring

Competitor Analysis

Comparison Charts

FeatureSchneiderXW+ 8548

SMASI 8.0

RadianGS7048E

SelectronicSPMC481

Continuous Power at 25C 6800 W 6000 W 7000 VA 5500 W

Surge 30min at 25C 8500 W 8000 W 7900 VA 7000 W

Stacking 3-phase 12 units 36 units 3 units 3 units

Grid Sell Yes Yes Yes Yes

Prioritize Solar** Yes Yes No No

AC inputs Dual Single Dual Single

Peak Efficiency 96.9% 96% 92%(typ) 96%

Generator Support Yes Yes Yes Yes

Max Charging A 140 140 100 104

PFC charging Yes Yes No ?

Multiple Battery Banks Yes Yes No No

Lithium Ion Support Yes Yes Yes Yes

Idle Consumption W 28 26 34 26

Operating Temperature C -25 to 70 -25 to 60 -40°C to 50°C -10 to 60

Multi-Cluster/ExtContactor

Yes Yes No No

AC Couple (3 StageCharge)

Yes Yes No Limited

Smart Inverter Features Yes Limited No No

Continuous Power at 25C 6800 W 6000 W 7000 VA 5500 W


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Target Market

Target SegmentOff-Grid and Grid-Support Solar Systems.

Target AudienceSpecialised off-grid installers and solar specialist dealers.

InfluencersSpecialised off-grid installers, solar specialist dealers and consultants.

Channel to MarketThe primary channel to market is through our network of solar specialist dealers as they can

provide balance of system products as well as specialist advice and support.

The products are also available through the general wholesaler channel but this channel is unable

to provide solution and system support.


LiteratureThe following literature is available:

Conext XW+ Datasheet Conext Battery Monitor Datasheet

Conext Battery Fuse Combiner


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PackagingProducts are supplied in a standard Schneider Electric white carton with green printing.

Advertising

Advertising will be developed for the product range. A series of ads will appear in solar specificpublications.

Selling ToolsThere is a sales presentation available for the XW+.

ExhibitionsThe products are promoted at various tradeshows in conjunction with our solar specialist partners.

Our presence at the All Energy / Clean Energy / Solar 2015 Exhibitions in 2015 is still to be

advised.

Websitewww.SESolar.com

http://www.sesolar.com/http://www.sesolar.com/http://www.sesolar.com/


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Question 1Q: What are the main differences between the XW+ and XW?

A: The XW+ has the following increased performance characteristics compared to the XW.

Specifications XW+ 7048E XW+8548E

Continuous Power 25C 5500W 6800W

Overload 30min at 25C 7000W 8500W

Surge Power 9.5 kVA (60sec) 12.0 kVA (60sec)

Charger Current 110A 140A

Reactive Power Fixed Cos ⱷ + / - 0.9 + / - 0.9

Reactive Power GVS mode 80% of VA

+/- 3600VAR

80% of VA

+/- 4800VARs

Question 2Q: What System Control Panel and Generator Start work with the XW+?

A: The upgraded SCP and AGS are required (865-1050-01 and 865-1060-01).

Question 3

Q: What is the full range of accessories that could be used with the XW+ Inverter / Chargers? A: The below image shows all the associated products.


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Upcoming Releases


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WilcoROWCOOn Feb 16

th 2015, the Clipsal WilcoROWCO range will expand and have an upgraded offer. The

new releases will offer new products or redesigned products that include:

Socket Outlets Appliance Inlets Combination Switched Socket Outlets DIN enclosure Two, Three & Four Gang Enclosures RCD Protected Outlets Push Button Stations Switches – Less Enclosure

Unique Selling Features

Mix’n match modular design

One key aspect of this release will be the modularity of the 10A, 15A, 20A, & 32A products that can

be mixed and matched in a similar way to 56 Series. In fact, the footprint (dimensions) of the offerhave been reduced so that 56 series products can be easily be replaced. A WilcoROWCO base

must however be used for these replacements or upgrades.

New 3 & 4 gang enclosures

Of particular advantage will be the new three & four gang enclosures that will enable customers to

contain all cabling within an enclosure similar to the multi-gang nature of 56 Series. This will

eliminate the need for running conduits between enclosures offering improved mechanical

protection.

Additionally, many of the components will change so that 56 Series plugs can be now be used in

conjunction with the socket outlets.

Selling Tools

clipsal.com/wilcorowco

At the time of release clipsal.com industrial section will provide more information on the Clipsal

WilcoROWCO product range. Your one stop for info it provides links to technical data, images

along with the other products that exist in the product range. The page is easy to use on mobile,

tablet and PC and has a printer friendly option.

Until Feb 16th

2015, please refer to the list shown below which outlines the new products to be

released and also indicates which products will be superseded. Note this list does not show the

entire WilcoROWCO range, only the new and upgraded products.

New Product DescriptionReplacingpreviousproduct

Availability

SOCKET OUTLETS

WMB210 Socket Outlet 1G 10A 250V 2PP WMB110-PP 13/02/2015

WMB215/32 Socket Outlet 1G 15A 32V Polar WMB115-TT 13/02/2015

WMB310 Socket Outlet 1G 10A 250V WMB110 13/02/2015

WMB310L Socket Outlet 1G 10A 250V 2F 1R WMB110-2FR 13/02/2015




WMB310/LE Socket Outlet 1G 10A 250V Less Enclosure 13/02/2015

WMB315/LE Socket Outlet 1G 15A 250V Less Enclosure 13/02/2015

WMB520/LE Socket Outlet 1G 20A 500V 5R Less 13/02/2015


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Enclosure

WMB532/LESocket Outlet 1G 32A 500V 5R LessEnclosure 13/02/2015

COMBINATION SWITCHED SOCKET OUTLETS

WMC310 Sw Socket Outlet 1G 10A 250V WMC110 13/02/2015

WMC310D Sw Socket Outlet 1G 10A 250V DP WMC110-DP 13/02/2015

WMC310L Sw Socket Outlet 1G 10A 250V 2F 1R WMC110-2FR 13/02/2015

WMC310LD Sw Socket Outlet 1G DP 10A 250V 2F 1RWMC110-2FRDP 13/02/2015


WMC315D Sw Socket Outlet 1G 15A 250V DP WMC115-DP 13/02/2015


WMC332 Sw Socket Outlet 1G 32A 500V 3R WMC132 13/02/2015

WMC310/LESw Socket Outlet 1G 10A 250V LessEnclosure 13/02/2015

WMC315/LESw Socket Outlet 1G 15A 250V LessEnclosure 13/02/2015

WMC520/LE

Sw Socket Outlet 1G 20A 500V 5R Less

Enclosure 13/02/2015

WMC532/LESw Socket Outlet 1G 32A 500V 5R LessEnclosure 13/02/2015

APPLIANCE INLETS

WMB332R Appliance Inlet 1G 32A 250V WMB132R 13/02/2015

WMB532R Appliance Inlet 1G 32A 500V 5R 13/02/2015

RCD PROTECTED SOCKET OUTLETS

WMCDIN310RC DIN 30mA RCD SO 1G 10A 250V 13/02/2015

WMCDIN520RC DIN 30mA RCD SO 1G 20A 250V 5R 13/02/2015



ENCLOSURES (BASES)

WMMG2 Enclosure Multigang 2 Gang Q2, 2015

WMMG3 Enclosure Multigang 3 Gang 13/02/2015

WMMG4 Enclosure Multigang 4 Gang 13/02/2015

WM-BD BRIDGE for Multigangs 13/02/2015

CONTROL STATIONS

WMPB1ST CONTROL STN ALUM START BTN 13/02/2015

WMPB1SP CONTROL STATION ALUM STOP 13/02/2015

WMPB1SPML CONTROL STN ALUM SP MRM/L 13/02/2015

SWITCHES LESS ENCLOSURE

WMS110/LE SWITCH ALUM 1P 10A 250V Less Enclosure 13/02/2015

WMS110-DP/LESWITCH ALUM DP 10A 250V LessEnclosure 13/02/2015





Release Info

Launch Feb 2015

Stock Feb 2015Brochure TBC

David Hilder

[email protected]

mailto:[email protected]:[email protected]:[email protected]


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Product Updates


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Airflow Product Range

As a result with some of our Airflow packaging being very old and not consistant with our brand

strategy, Clipsal by Schneider Electric Airflow products are receiving a new look. The new packing

box is made up of a unique charcoal grey design with a pattern of fan blades circulating the box.

This gives the products a premium family look and makes them easily identified as a Clipsal Airflow

product.

Starting with the CEF40 Series and the 7100 Series Exhaust fans.

The new Fan, Light, Heater units (6500ADS & 6600ADS) will follow early in the new year.

The remainder of product will change to the new packaging in the year to come.

With packaging being the face of our products to the consumer, the right packaging will add value

to the product by recreating and refining it to be more unique and attractive, we can separate our

products from the competition, engage better with consumers, and increase our profitability.

WeatherprotectedWeatherprotected Isolating Switch - change to earthing

Recently the WHA, WHB and WHC range of products have experienced a component change

where the earthing point was altered from two screw terminations to single screw. Some customers

have asked whether or not this complies with Australian Standards. Rest assured this does comply

with Clause 2.9.4.2 (d) (ii) which states:

a neutral conductor used as a combined protective earthing and neutral (PEN) conductor for

protective earthing of any portion of an electrical installation, the terminal shall be of a type

having —

(ii) one screw with an outside diameter not less than 80% of the tunnel diameter.

If you have any further questions on this feel free to contact Gary Busbridge or David Hilder in the

in the Gepps Cross office.

31VBER

Hot Water Booster Element Relay Unit

Product currently not available for sale.

Expected to be available in March/April.

The word “Solar” will be removed from the markings.

Further details to be provided once available.

755SMA

755SMA Surface-mount Ionisation Smoke Alarm

Stock is currently available however still with extended customer lead times of 1-2 weeks. Full recovery of stock expected by end of January 2015, lead times to return to normal at

this stage.

Check with CCC for best up-to-date lead times


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755PSMA

755PSMA Surface-mount Photoelectric Smoke Alarm

There is currently only limited stock available on manual allocation. Full recovery of stock levels is expected in early February.

Check with CCC for best up-to-date lead times.

Selling Reminders:

Upsell to photoelectric technology – best solution for the home - for faster response to

smouldering fires.

Contain no radioactive material - cleaner for environment.

Smoke alarms have a limited 10 year life time. All smoke alarm types need to be replaced

every 10 years.

Clipsal Smoke Alarms make replacement an extremely simple task as they can be

unclipped by the homeowner and swapped with a new unit.

755PFM and 755FM

Flush Mount smoke alarms

Selling Reminders:

Upsell and change builders specification to flush mount alarms as much as possible.

Features and Benefits:

Sleak, small and unobtrusive low profile design.(60% smaller then surface mount smoke alarms).

Easy to install mounting base (fits in 90mm cutout, same as a downlight). Easy to remove Smoke Alarm unit for replacement or simple battery change. Simple test / hush function. Large wiring terminals. Interconnect ability. 5 year warranty. SAI Global Quality Endorced Certified product.

Brochure:

http://updates.clipsal.com/ClipsalOnline/Files/Brochures/A0000271.pdf

For more information, refer to Clipsal eCat or clipsal.com.

32E2CFLD CFL Dimmer series

Product Discontinuation

The Clipsal E2CFLD series CFL dimmer mechanisms and preassembled products in plates have

been marked for obsolescence and will no longer be available for purchase from Schneider Electric

as of 31/3/2015.

Example References – 32E2CFLDM-WE, 2031E2CFLD-WE


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Key Dates

The products will no longer be available as of 31/03/2015 and best efforts will be made to ensure

that customer orders are honoured up to this date.

Warranty Coverage

Any warranty on the product(s) will be covered in-line with our obligations under Australian

Consumer Law.

Returns

As per our returns policy for obsolete product, all product returns for these products must be

confirmed by 01/03/2015 to guarantee acceptance. Product returns for these products will not be

accepted after this date.

Stock Returns Policy:

http://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdf

References Affected

For a complete list of references affected, please refer to the dedicated Product DiscontinuationSPICE page. https://spice.schneider-electric.com/tibbr/#!/subjects/429602

FAQ’s

The following will assist with everyday enquiries on this product discontinuation.

Q: When will I be able to order stock until?

A: We aim to have stock available up until 31/3/2015 based on historical forecast and expected

demand.

Q: Will there be a substitute available?

A: Yes, the 32E450UD series Universal dimmer is the best substitute, available as mechanisms or

preassembled in plates.

Q: What if I need the discontinued product(s) after it is phased out?

A: We will hold warranty stock only to replace faulty product if needed, otherwise please refer to

nominated substitute products.

Q: What are the key differences between the discontinued product(s) and the substitute(s)?

A: The Clipsal Universal Dimmer does not have a kick start feature. Start the Universal Dimmer in

an advanced setting if any CFL lamp strike issues occur.

Product Substitution Table

DiscontinuedReference

Substitute Type of Substitute (DirectReplacement or Alternative

Notes onSubstitution

32E2CFLDM-WE 32E450UDM-WE Alternative Refer to FAQs

2032E2CFLD-WE 2032E450UD-WE Alternative Refer to FAQs

S8082E2CFLD-WE S8082E450UD-WE Alternative Refer to FAQs

Due to the large number of CFL Dimmer reference variants, only the main common products have

been shown above for reference.

Refer to CCC or Technical support for further details on substitute references.

http://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdfhttp://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdfhttps://spice.schneider-electric.com/tibbr/#!/subjects/429602https://spice.schneider-electric.com/tibbr/#!/subjects/429602https://spice.schneider-electric.com/tibbr/#!/subjects/429602https://spice.schneider-electric.com/tibbr/#!/subjects/429602http://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdf


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32/2400 High Power Dimmer

Product Discontinuation

The Clipsal 32/2400 High Power Dimmer has been marked for obsolescence and will no longer be

available for purchase from Schneider Electric as of 31/3/2015.

Key Dates

The product will no longer be available as of 31/03/2015 and best efforts will be made to ensure

that customer orders are honoured up to this date. However, stock availability may be limited from

27/2/2015 based on historical forecast and demand and we cannot guarantee that all references

will be available for orders placed after this date.

Warranty Coverage

Any warranty on the product(s) will be covered in-line with our obligations under Australian

Consumer Law.

Returns

As per our returns policy for obsolete product, all product returns for these products must be

confirmed by 01/03/2015 to guarantee acceptance. Product returns for these products will not be

accepted after this date.

http://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdf

References Affected

32/2400. Please refer to the dedicated Product Discontinuation SPICE page.

https://spice.schneider-electric.com/tibbr/#!/subjects/429602

FAQ’s

The following will assist with everyday enquiries on this product discontinuation.

Q: When will I be able to order stock until?

A: We aim to have stock available up until 27/2/2015 based on historical forecast and expected

demand.

Q: Will there be a substitute available?

A: No, the 31E4RUD Medium power dimmer series will be the closest alternative available.

Q: What if I need the discontinued product(s) after it is phased out?

A: We will hold warranty stock only to replace faulty product if needed, otherwise please refer to

nominated substitute products.

Q: What are the key differences between the discontinued product(s) and the substitute(s)?

A:

The Clipsal Medium Power Dimmer is rated at 800W compare to 2400W for the 32/2400.

The Medium Power Dimmer is a modern design Universal dimmer suitable for a wide

variety of load types, including modern loads such as LEDs.

The 32/2400 dimmer is a leading edge triac dimmer not compatible with modern loads

such as LEDs.

Product Substitution Table

DiscontinuedReference

Substitute Type of Substitute (DirectReplacement or Alternative

Notes onSubstitution

32/2400 2031E4RUD-WE Alternative Refer to FAQs

http://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdfhttp://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdfhttps://spice.schneider-electric.com/tibbr/#!/subjects/429602https://spice.schneider-electric.com/tibbr/#!/subjects/429602https://spice.schneider-electric.com/tibbr/#!/subjects/429602http://updates.clipsal.com/downloads/terms/201203-stock-return-policy.pdf


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Competitor Updates


37/47



Competitor Updates

Non-Compliant Product UpdatesThere have been a number of articles produced recently on online trade publications relating to

non-compliant products. In case you have missed them, please see below links to just a few of

these articles.

Electrical Connection: From the coalface: A tale of non-compliantproduct - 12 December 2014

http://electricalconnection.com.au/article/10022753/coalface-tale-non-compliant-product

This article tells an interesting story of a reader and end-user discovering non-compliant product.

It’s a great example of this issue from a customers perspective.

Electrical Connection: ACCC takes action electrical cable suppliersfor alleged cartel behavior - 5 December 2014

http://electricalconnection.com.au/article/10022714/accc-takes-action-electrical-cable-suppliers-

alleged-cartel-behaviour

This article highlights recent Federal Court proceedings by the Australian Competition and

Consumer Commission (ACCC) against five companies, six individuals and an industry association.

The proceedings are related to alleged cartel and exclusionary conduct in the supply and

acquisition of electrical cable throughout Australia.

The Federal Court Proceedings have been filed against: Australia’s two largest manufacturers of

electrical cable, Olex Australia Pty Ltd (Olex) and Prysmian Power Cables & Systems Australia PtyLtd (Prysmian); the electrical wholesaling businesses L&H (which is operated by Lawrence &

Hanson Group Pty Ltd) and Rexel (which is operated by Rexel Electrical Supplies Pty Ltd and

Australian Regional Wholesalers Pty Ltd); Six senior executives from these manufacturing and

wholesaling companies; and, an industry association, Electrical Wholesalers Association of

Australia Limited (EWAA).

Second round of dangerous electrical cables warning:

http://www.doesitcomply.com.au/article/second-round-of-dangerous-electrical-cables-sparks-fresh-

warnings

This article outlines another trade recall for faulty electrical cables.

Competitor Product Recalls

http://electricalconnection.com.au/article/10022753/coalface-tale-non-compliant-producthttp://electricalconnection.com.au/article/10022753/coalface-tale-non-compliant-producthttp://electricalconnection.com.au/article/10022714/accc-takes-action-electrical-cable-suppliers-alleged-cartel-behaviourhttp://electricalconnection.com.au/article/10022714/accc-takes-action-electrical-cable-suppliers-alleged-cartel-behaviourhttp://electricalconnection.com.au/article/10022714/accc-takes-action-electrical-cable-suppliers-alleged-cartel-behaviourhttp://www.doesitcomply.com.au/article/second-round-of-dangerous-electrical-cables-sparks-fresh-warningshttp://www.doesitcomply.com.au/article/second-round-of-dangerous-electrical-cables-sparks-fresh-warningshttp://www.doesitcomply.com.au/article/second-round-of-dangerous-electrical-cables-sparks-fresh-warningshttp://www.doesitcomply.com.au/article/second-round-of-dangerous-electrical-cables-sparks-fresh-warningshttp://www.doesitcomply.com.au/article/second-round-of-dangerous-electrical-cables-sparks-fresh-warningshttp://electricalconnection.com.au/article/10022714/accc-takes-action-electrical-cable-suppliers-alleged-cartel-behaviourhttp://electricalconnection.com.au/article/10022714/accc-takes-action-electrical-cable-suppliers-alleged-cartel-behaviourhttp://electricalconnection.com.au/article/10022753/coalface-tale-non-compliant-product


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Marketing Communications


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Life Is On CampaignLaunch of Life Is On Partner CampaignOn February 2, 2015, we are launching a new campaign to tell the rest of the industry about Club

Clipsal and encourage more potential members to join Australia’s largest community for electriciansand electrical contractors.

The membership criteria for the Silver, Gold and Platinum tiers remains however we are introducing

a new, Bronze, tier dedicated to electricians. These members are not electrical contractors but are

qualified electricians.

By opening the club up to the wider electrician market, we are ensuring that we recruit electricians

early into their career (our research shows that the average age of an electrician is lower than an

electrical contractor) and hope they stay with us as they progress through their careers and

therefore through the club tiers to end up as Platinum members and Clipsal ambassadors.

Also, more members means more knowledge and a bigger community within the industry.

Launch assets: Radio adverts on Triple MMM that include a competition to win your share in

$2,000. Go to Triple MMMs win page to find out more about our ‘stories of

electrician’s’ competition

Print assets – two key visuals depicting the ‘human’ side of the industry.

Placed in trade magazines

Online assets – web banners of the same key visuals being placed in trade

magazines as well as part of our retargeting activity on our own website.

Club Clipsal pages have been revamped and two versions of an engaging

video featuring Bob Cross have been added to the home page and the How

Do I Become a Member page.


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Consumer Campaign UpdateIn February, there will be two new assets added to the Life Is On consumer campaign, and will be

in rotation with Push, Strato and Saturn campaign assets.

USB Charger Mech Main Message

o Our USB Wall Charger – For busy people

USP

o Change the way you charge your devices

o Charge multiple device types conveniently and effectively without the

manufacturers original device

o Charge up to three devices simultaneously.

Assets

o Single page and douple page options (pictured below)

o Web ads

o Video – 1 x 30 sec / 2 x 15 sec

o Campaign landing page – clipsal.com/usbcharger

o Product page (consumer) - clipsal.com/Home-Owner/Products/Powerpoints-

Switches/USB-Charger


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Bluetooth Home Audio Main Message

o Bluetooth home audio – Your sound made simple

USP

o Affordable audio system

o Listen to what you want, where you want

o Bluetooth connectivity.

Assets

o Single page ad (pictured below)

o Web ads (pictured below)

o Campaign landing page – clipsal.com/bluetooth

o Product page (consumer) - clipsal.com/Home-Owner/Products/Audio-Data-

Video/Bluetooth-Speakers


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Gemcell PromotionOn Thursday 22

nd January, The Gemcell Group launched ‘The Great Australian Giveaway’

promotion in conjunction with Schneider Electric, by holding a barbeque in every Gemcell branch

nationally.

The promotion runs for 3-months launching just prior to Australia Day and finishing on Anzac Day.To be eligible to enter, customers must spend $1000 on Clipsal or Schneider Electric product(s) in

one or multiple transactions. Minor prizes will be drawn in each wholesale branch at the start of the

month based on sales from the previous month.

At the end of the promotion period, all entries into the minor draws will be collated into the major

draw. There are 5 major prizes up for grabs and there will be one major prize winner from each

state group (SA/NT, NSW/ACT, VIC/TAS, WA, QLD).

Main Messages

o Promote the importance of electrical contractors supporting local businesses and

the impact that this has on the economy.

o Promote Gemcell as an Australian owned independent electrical wholesaler.o Promote Schneider Electric as an Australian Manufacturer.

Key Objectives

o To encourage electrical wholesalers to support Gemcell members and increase

sales in branches.

o To encourage electrical wholesalers to support Clipsal and Schneider Electric

and increase sales in Gemcell branches.

Monthly Minor Prizes & Major Prize

o February Minor Prize: Adina Watch (6 styles to choose from, valued at $235 –

349 RRP)

o March Minor Prize: Burke & Wills Jacket (Mens or Ladies style to choose from,

valued at $199 – 249 RRP)

o April Minor Prize: R.M.Williams Boots (Valued at $440 RRP)

o Major Prize: 1 of 5 travel packages to Anzac Cove in Gallipoli for Anzac Day

2016. (Prize includes, return flights for 2 people, airport transfers, 5 nights

accommodation, food and beverages, travel insurance and visas, valued at

$14,000 RRP/package, 5 packages in total)

Point of sale – Gemcell branches

o Promotion Posters

o Promotion Entry Boxes

o Entry Ticket Booklets

o Individual Prize Posters

o Support Local Coreflute Signs

o Local Manufacturing Shelf Wobblers


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New and UpdatedBrochures

NEW BROCHURE IN DEVELOPMENT UPDATED BROCHURE

Bluetooth Home Audio 8pp brochure, O/N 123700 To be released in Feb

Saturn Zen 12pp brochure, O/N 120820 To be released in Feb

Accusine

16pp brochure, O/N 118202 Available now

Consumer Advertising

Digital AdvertisingPush Controls Web Ads

Social Targeted Display Banners – Behavioural, Contextural & Retargeting

Animated GIF, JPEG Tower, Leaderboard and Mrec Banners


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Trade and SpecifierAdvertising

Digital AdvertisingFLS Series Floodlights Web Ad

Electrical Connection,Connected Home &Cabling connection

January Animated GIF, Static JPEG

Print AdvertisingVarPlus Capacitor Ad eDLT Advertisement

Blackwoods TecTorque

Feb/March Full Page A4

Connected Home Australia

Dec/Jan

Full Page A4

FLS Series Floodlights Conext XW

Electrical Gems Feb/March Full Page A4

Solar Progress Magazine Dec/Jan Edition Full Page A4


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Digital Updates

Schneider Electric Website - November StatsVisits: 38,588 (down vs. October)

Page Views: 104,079 (down vs. October)

Unique visitors: 34,198 (down vs. October)

Traffic Source: 46.9% search engines, 45.1% direct traffic

Schneider Electric Website – December StatsVisits: 33,992 (down vs. November)

Page Views: 88,341 (down vs. November)

Unique visitors: 30,745 (down vs. November)


Clipsal Website - November StatsVisits: 100,540 (down vs. October)

Page Views: 588,687 (down vs. October)

Unique visitors: 90,557 (down vs. October)


Clipsal Website - December StatsVisits: 94,926 (down vs. November)

Page Views: 539,297 (down vs. November)

Unique visitors: 86,113 (down vs. November)



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Upcoming Events

Clipsal 500 Adelaide – 26th Feb – 1

st Mar 2015

Business SessionThis year’s business session is being held in the Grand Ballroom at the Hilton Adelaide on Friday

27th

February. With over 800 customers attending the event over 2 sessions, the theme for this

event is Race to the Future – preparing our customer for the new digital era.

We will be showcasing our latest products and solutions, innovative technologies and product

designs, digital tools to drive business into the future and the opportunity for our customers to

network with industry colleagues.

Consumer Marquee2014 marked the first year that Clipsal had a dedicated marquee at the Clipsal500 event to engage

with consumers.

With the launch of the Clipsal consumer campaign in June 2014, this year’s consumer marquee is

going ecapulate the Life Is On messaging. This year’s marquee is going to be bigger and better

than ever.

It features the USB charger artwork externally and showcases our consumer product range

internally.

There are plenty of charging stations on the back wall which means you don’t have to worry about a

‘flat battery’ moment as well as giveaways in the form of a branded fedora hat.

There will be an interactive wall that features PUSH Controls and Clipsal Wishlist and promo girls

will be circulating within the marquee with iPads to capture customer queries and details.

Other customer focussed activities that are happening at the 500 include:

The introduction the USB microsite – usb.clipsal.com – which is dedicated to the features

and benefits of the USB charger.

The launch of Which Switch? An addictive game we’ve created especially for the event,

which features a ‘Simon Says’ style game which you can download from the App Store or

Google Play.

Stay tuned for the February edition of Marketing Update for acomprehensive review of the 2015 Clipsal 500 event.

The next edition will be distributed Monday 23rd February (3 daysprior to the commencement of the event).


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Schneider Electric (Australia) Pty Ltd

33-37 Port Wakefield Road, Gepps Cross,South Australia 5094

Postal Address:

78 Waterloo Road, Macquarie ParkNSW 2113

Postal Address:

Schneider Electric (Australia) Pty Ltd reserves the right to changespecifications, modify designs and discontinue items without incurringobligation and whilst every effort is made to ensure that descriptions,specifications and other information in this catalogue are correct, nowarranty is given in respect thereof and the company shall not be liable

Documents

2015.01 Jan Marketing Update - All