STATE OF THE SPORT CEO MAX SIEGEL

2015 USATF

ASSETS USATF has continued to increase our total assets, growing from $3.6M in 2011 to a record $20M at year-end 2014

PRIVILEGED & CONFIDENTIAL I 2

USATF PARTNERS

PRIVILEGED & CONFIDENTIAL I 4

•  USATF in 2016 will have a record budget of $35M in expenditures

on USATF programs •  3 partnership announcements in 2015 •  3 more new partnerships in the pipeline for early 2016

BUSINESS

USATF PROGRAM

HIGHLIGHTS

SPENDING

USATF PARTNERS

•  18 percent increase in sales of USATF merchandise in 2015

•  HOKA One One will return with a new sponsorship of the 2016 Middle Distance Classic, building off of their one-year commitment for 2015.

BUSINESS HIGHLIGHTS

USATF PARTNERS

MARKETING PARTNERS

$26.6M

76%

$3M

$1.4M

$1.6M

$1.7M

$900K

USOC8.5%

SANCTIONS& ANNUAL MEETING

4%

OTHER REVENUE(Sales, VIK, interest)

4.5%

MEMBERSHIPS& CLUBS

4.5%

EVENT & ATHLETEPROGRAMS

2.5%

USATF REVENUE SOURCES

RUNJUMPTHROW IN YEAR 1 OF RUNJUMPTHROW: •  93 USATF Clubs and Associations

•  49 States with RJT programs •  More than 500,000 views of RJT sizzle reels on USATF.TV •  USATF and RJT representation at the White House for Let’s Move meeting •  USATF asked to be on task force to reshape Let’s Move for post-2017

BROADCASTING

•  66% increase in total viewers •  Doubled the number of our programs that aired on NBC vs. cable

•  Increased number of programs by 30 percent; number of events by 20 percent •  29 percent increase in programming hours •  2016 to feature first LIVE coverage of men’s and women’s marathon Olympic Trials on NBC

USERS UP 87.89% PAGEVIEWS UP 92.49%

TV BROADCASTS

•  As promised, enhancements at USATF Youth Championships

and increased funding - Rings - Backpacks - Welcome Celebration

•  As promised, free uniform tops for Team USA at WMAs and increased funding

•  Budget increase for M.U.T. and Race Walking

2015 UPDATES

•  As promised, 300 percent increase in prize

money for the USATF Running Circuit •  As promised, increase in Coaching Education and Coaches Advisory budgets •  As promised, increased committee budget for Officials, stipends for Officials at our biggest championships, and new (free!) polo shirts set for 2016

2015 UPDATES

PROGRAMS ATHLETE-FOCUSED

Historic plan to further compensate athletes •  Beginning in 2016, roughly $1.8 million per year in additional cash funds will be distributed to athletes over and above current funds available through USATF Tier funding, development funding and other programs •  75 percent of the funds will be evenly distributed among athletes who qualify for and compete on that year’s U.S. Team at the IAAF World Outdoor Championships or Olympic Games

•  $10,000 annually for each athlete who makes and competes on the World Championships or Olympic Teams •  Medal bonuses for World Outdoors and Olympic Games:

- $25,000 for individual gold - $15,000 for individual silver

- $10,000 for individual bronze - Shared bonus for athletes running at least one round in relays

•  Tier 1 athletes who win a national title and competes on Team USA without medaling has base pay of $45,000 •  Tier 1 athletes who win a national title and one gold medal at a World

Championships or Olympic Games will see their support from USATF reach $95,000

ATHLETE REVENUE DISTRIBUTION MODEL

•  Connects USATF athletes with business executives,

former athletes and career coaches to prepare them for success after their athletic careers conclude •  Networking •  Career education •  Internships •  World record holder Shannon Rowbury, American

record holder Michelle Carter are early participants

ELITE ATHLETE MENTORSHIP PROGRAM

BLACK TIE & SNEAKERS GALA

•  Stand-alone Hall of Fame induction ceremony in NYC

•  More than 400 attendees •  Athletes, legends, celebrities, business leaders, advocates

SAVE THE DATE 2016 USATF BLACK TIE & SNEAKERS GALA NOVEMBER 3, 2016

ELITE ATHLETE RETREAT

•  Brought together 100 top athletes with key

influencers and executives from the sports industry

- NFL, NBA, MLB •  Discussion of topics most relevant to professional athletes

- Philanthropy

- Brand-building and social media - Financial planning - Elite Athlete Mentorship Program Red Carpet at American Music Awards

OUR ORGANIZATIONAL GOAL IS FOR USATF TO BECOME THE UNDISPUTED #1 NATIONAL GOVERNING BODY IN OLYMPIC SPORT MEASURED BY THE FOLLOWING: 1)  MEMBERSHIP Increasing membership to 250,000 by 2020

2)  ANNUAL REVENUE Growing annual revenue to $50M by 2020

3)  OPERATIONAL EFFICIENCY To identify ways to make existing operations more efficient resulting in operational cost reductions of 5%

4)  BUSINESS PARTNERSHIP MODEL To convert all partnerships to mutually beneficial and incentivized business relationships whereby we share risk, control commercial rights and share profits

5)  POPULAR ENGAGEMENT To enhance annual popular engagement through a 25 percent increase in social media

followers, gate increase for events over comparable events from 2015, increasing TV ratings by 20 percent

SMART GOALS

6) EVENT STRATEGY To develop a comprehensive event strategy that includes, rather than segments off, youth, long distance running, masters and administrative events.

7) OPERATING RESERVES To establish operating reserves of equal to our annual operating budget by 2020. 8) ENDOWMENT Establishing a $50M endowment by 2024 with interest income to offset 50% of the administrative costs of National Office operations.

9) ATHLETIC PERFORMANCE Top medal charts at World Championships and Olympic Games competitions

STATE OF THE SPORT CEO MAX SIEGEL

2015 USATF