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We’ve been waiting
for you…
where the experts are
Family owned & operated
since its inception
Decisions are people-based –
not based on the demands of
Wall Street
An environment focused on
you – and your success
where the experts are
Realty Executives International is a global brand where our company roots of innovation and transformation are honored. Just as they did in 1965, top producing real estate agents still provide the best service to home buyers and sellers. The next generation of consumers can expect the same level of expertise Realty Executives has long been known for.
Our culture frees agents to focus on what matters most – providing the best real estate services to clients in any market.
where the experts are
REALTY EXECUTIVES
This business model
keeps you in control
of your business.
REALTY EXECUTIVES
where the experts are
Innovative, Entrepreneurial Spirit
Innovative, Entrepreneurial Spirit
Trusted & Effective Advocate
Innovative, Entrepreneurial Spirit
Trusted & Effective Advocate
Uniquely Personalized Experience
Innovative, Entrepreneurial Spirit
Trusted & Effective Advocate
Uniquely Personalized Experience
Connected, Caring Family
The cohesive, integrated
approach of our
4-Tier Support System
is highly effective
at all levels
where the experts are
Our system is designed to
support Executives with
the right leadership,
resources and powerful
tools – at each and every
level of our organization.
Our system assures that
each end every member
of our company is
supported…
Our system assures that
each end every member
of our company is
supported…
…and builds upon each
other to multiply and
provide exponential
results.
This bottom-up approach
provides keys to success
in strategically defined
key areas – which are
then created &
customized for each level
and integrated at each
level to achieve maximum
results.
Our involvement includes Broker/Owners and Executives serving on
committees, holding association offices and membership positions.
Realty Executives has major
prominence in our own Local
Association of Realtors® through a
strong history of involvement, support,
sponsorship and advertising over
many years. This keeps our company
name and awareness in the news and
in front of the consumer – and in front
of our partners and fellow
professionals in the industry – all of
which benefits our Executives and
their Broker/Owners.
Make-A-Wish® Foundation • Canadian Cancer Society
ASPCA • Red Cross • Salvation Army
At Realty Executives, we are committed
to community involvement and are proud
to be affiliated with many local charities.
Most notably, our Homes-from-the-Heart
program with Habitat for Humanity has
donated millions of dollars and has built
new homes for those in need all over
North America.
We are forever grateful and so proud to
be able to help so many in our
communities.
NOTE:
The Current OREA
President is a
Realty Executive
where the experts are
At Realty Executives International,
our staff exists for one purpose:
to provide service and support
to our Franchisees and their team of Executives.
where the experts are
As a family owned and operated company,
Realty Executives benefits from having the
flexibility to quickly respond to changes in the
marketplace and an empowered staff that shares
a passion for the brand.
where the experts are
Working closely with our Regional Developer network,
the International team is dedicated to providing
services like marketing solutions, recruiting coaching,
business planning expertise and more to help ensure
our customers’ success.
We closely monitor industry and technology trends so
that Realty Executives can remain on the leading
edge of the real estate franchising business.
where the experts are
Whether it’s help with email or website questions
or assistance developing a local marketing plan,
your support system at International is
only a telephone call away.
We know that our success
is based on your success.
where the experts are
We cover the market like no one else.
Our network extends across the United States and 28 countries – and is still growing.
With more than 600 franchise offices and over 8,000 Executives worldwide,
you are never far from the power of Realty Executives International and
our strong network of professionals, property listings and potential homebuyers.
where the experts are
Realty Executives International
Referral Service is an
excellent alternative to placing
a referral directly, enabling you
to increase your income and
strengthen your business
by extending your personal
network across town, across
the country or around the world.
where the experts are
No matter what stage you are at in your real estate
career, we give you multiple avenues to better yourself,
develop new and improved skills, or learn from those
around you.
Our Meetings Department is constantly improving our
meetings, events and training. Periodic regional
meetings and conferences will provide a forum for the
free exchange of ideas and a platform to help keep you
up to date with your colleagues throughout the system.
Executives will enjoy learning what is working
for their peers throughout the world!
The Executive UpdateMonthly eBlasts highlighting news about and for Executives
Awards Communications Email communications about our exclusive awards program that takes place every year-end
Realty Executives International GoodNews Letters Weekly emails highlighting GoodNews about brokerages and their Executives around the world
Registered Suppliers RoundupMonthly eBlast highlighting our Registered Suppliers Program
Tech Alert Weekly emails providing relevant information about our latest tech advances
Expanding HorizonsEblasts featuring our newest Realty Executives offices opening around the world
where the experts are
GrassRoots PRA Public Relation offer a cost effective way to promote our business
to the media. At Realty Executives we have access to an incredible
system that serves as the brokerage's in-house public relations
professional. GrassRoots PR is one of our newest Broker-specific online
tools at Realty Executives.
Using this effective system can helps us create and manage media
contacts and also develop and distribute press releases to local
media outlets.
Press KitOur online Press kit “webmagazine” is a compilation of historical and
current materials that are in one piece, in an easy-to-read format for your
local and national media contacts. This tool has long been used as a way of
introducing your business to your current and future media contacts.
where the experts are
Realty Executives International
leverages social media platforms for
promoting the brand and enhancing
our market exposure.
We also provide online, user-friendly
webinars for Executives and Brokers,
enabling them to succeed within the
powerful marketing platform that
Social Media has become.
where the experts are
Realty Executives CEO and Chairman, Rich Rector launched
his new book titled The E-Myth Real Estate Brokerage.
The book, co-written with New York Times Best Selling author
Michael E. Gerber is the first real estate book in Gerber’s
E-Myth business series.
The E-Myth Real Estate Brokerage provides a complete toolkit
for either starting a real estate company from scratch or
maximizing an existing company’s performance.
In addition, Rector developed a blog, which serves to provide
a personalized, up-to-date account of subject matter from the
book, offering readers the chance to receive excellent advice
and pieces of wisdom from one of the top real estate
executives in the world.
The Realty Executives International
Marketing Department creates and
produces imaginative and compelling,
branded marketing materials.
• Consumer / Recruiting / Franchise
• Campaigns
• Trade Show / Promotional
• Webmagazines / Electronic
• Outdoor / Large Format
where the experts are
Taught by the Realty Executives
Customer Service Team, the Marketing
Services Associate program is open to
Brokers, Executives, administrative staff
and Realty Executives system-wide.
The online educational program is a
6-week program of intense training about
all the Realty Executives systems, tools
and services.
where the experts are
The strategy behind
RealtyExecutives.com is based
on our understanding that to be
truly effective, technology needs
to drive traffic and awareness
not only to listings, but to
Executives themselves.
where the experts are
• Consumer-focused
• Multi-MLS property search
• Listing pages and profile pages
Generates more business by
making Executives more
accessible online
At Realty Executives, we are equipped to work
quickly and efficiently with the latest tools.
We have the market covered with our
Realty Executives web platform,
our powerful international website,
innovative Mobile Marketing system,
Website & Lead system,
PrimeAgent, our proprietary internal dashboard
Customer Relations Management systems,
and so much more.
PrimeAgent serves as an everyday resource for your business with information, tools and systems all in one place.
where the experts are
PRIME AGENT
PrimeAgent has everything that
you need to run your business – from
FREE business and planning tools to
recommended subscriptions that
maximize your exposure and
your profit.
where the experts are
Prime Agent Free Resource Center
Dashboard: central access point for everything
• Links to all the Realty Executives systems
• Add your own My Links
• Add your own news sources
• Login messages from your Broker
• Manage your profile for the company website
PrimeAgent Free Resource Center
Email• Effective real estate professionals require smart business tools to manage email, contacts, calendars and tasks (and that's only the beginning). Realty Executives International has vetted numerous options and Gmail proves to be the ideal real estate business solution for many reasons. Gmail includes simple yet versatile tools to help Executives stay ahead in their day-to-day business operations-- without the added costs of other competitors. Your Realty Executives and Gmail work hand-in-hand to give you effective electronic communication.
Executive Access Free Resource Center
Leads• Input your own leads or access your leads coming from our International
RealtyExecutives.com
Click Here to View the Lead Management Video Now
PrimeAgent Free Resource Center
Office Center• Office Roster
• Office News
• View office listing activity on the Sales Board
• Post information for the office on the Community Board
• Host or view open houses on the Open Homes board
PrimeAgent Free Resource Center
Training Centre
• Welcome
• PrimeAgent
• Mobile Marketing
• Executive Edge
• Social Media
• Email and Database
• • Access to Registered Suppliers & Special Discount Programs
Executive Access Free Resource Center
Listings• Add listings for the office Sales Board and Broker-exclusive listings
• Enhance listings with additional photos, virtual tours, special copy or
open house information
Executive Access Free Resource Center
Marketing• Marketing Artwork – including logos & branded graphics
• Free listing presentation & Buyer Presentation
• Powerpoints, marketing downloads & ad templates
• Document center
• Create and print Mailing Labels directly from the system
Your Mobile Marketing System
is a mobile prospecting tool
that will help you market your
properties to potential home
buyers while building your own
database of mobile prospects.
Assign property codes and Tags to your active
listings, order rider signs, put the Mobile
Marketing System call-to-action in your print
and web marketing and watch new leads arrive
via text message to your mobile phone.
Market to your mobile database by sending out
text message notifications of open houses,
price reductions, new pending offers and more.
Your potential clients will be able to view
property specifications, interior and exterior
photos, virtual tours and more on their mobile
phones.
where the experts are
where the experts are
Call/Text/Scan Technology on Signs• Send targeted communications to your entire database or specialized groups
• Prospects get information instantly by calling a toll-free number and entering
a property code, by texting a property code or by scanning a Tag with their
smartphone
• Signs are reusable just assign a new property to the property code
where the experts are
Auto Lead Capture• Capture names & phone numbers of prospects who call or text for property
information
• Receive leads immediately
where the experts are
Sign Riders/Hangers & Marketing
Artwork• Order branded Call/Text/Scan sign riders/hangers right from the dashboard
• Download sign rider/hanger artwork
• Download marketing artwork
where the experts are
Tag Manager• Create and manage unlimited Microsoft Tags (barcodes) to use in your marketing
• Point Tags to a website URL, YouTube Video or even your RealSearch app
With this robust platform,
build your brand online
through an integrated set
of technologies that
drives leads and
customers to you.
Control and keep track of the listings
your clients are interested in.
When consumers access your
website, they are prompted to login,
conduct listing searches – searches
that are defined by YOU, and save
favorite properties.
This gives you access to their
email address, search profiles
and activity logs.
where the experts are
where the experts are
Website• Design Center – website look and feel options
• Contact Forms for lead capture
• Property Search – select default search methods such as map view or gallery view
• Promote Open House Events
• Manage Pages – create and manage content
• Traffic Report – view visitor traffic reports for your website
• Featured Listings – show your active listings or feature other listings
• Instant Searches – pre-enter search criteria giving instant listing results
• Testimonials – add testimonials and intro information
where the experts are
Listing Notifications• Manage Search Profiles
• Client Login
• Email Address Verification
• Agent Defined Searches
• Client Activity Logs
• Saved Properties
where the experts are
Tools• Saved Searches – links to saved search criteria
• Saved Search Results – properties selected to be saved
• Loan Calculator
• Driving Directions – point A to point B mapped directions
• Reverse Prospecting – find agents with buyers matching criteria of your listings
• CMA report builder
Executive Edge helps you
create exactly what you need –
newsletters, listing flyers,
postcards, door hangers,
brochures, and more.
Choose from hundreds of
branded templates, customize,
and then email, print,
or download.
Email Marketing
Gain access to pre-built email campaigns,
or design your own.
Draw attention to your listings with virtual
home tour presentations using Animated
Marketing-in-Motion Home Tours.
Send targeted communications to your
entire database or to specialized groups.
Utilize templates to create monthly
e-Newsletters.
And, last but not least – track and monitor
your success with the report feature.
where the experts are
Print Marketing
The Print Marketing section of Executive
Edge allows you to create artwork and
order professional digital printing directly
from your account.
Avoid the hassle of having to prepare your
own files and deal with an outside printer.
For the DIY Executive, artwork can also
be downloaded and printed directly from
your desktop printer.
where the experts are
Direct Mail
Enjoy the benefits of Direct Mail
made easy. Simply have the system
add postage to your marketing
pieces and send them directly to your
contact groups.
Looking for a way to expand your
reach? Executive Edge even gives
you the option of purchasing targeted
mailing lists.
where the experts are
where the experts are
Email Marketing• Send targeted communications to your entire database or specialized groups
• Send monthly e-Newsletters
• Create email campaigns from pre-built series or design your own
• Track and monitor your success with reporting
• Animated Marketing in Motion Home Tours – show off your listings with a
home tour presentation
where the experts are
Print Marketing• Order professional digital printing directly from your account
• Download and print directly from your desktop printer
where the experts are
Direct Mail• Send targeted communications to your entire database or specialized groups
• Have the system add postage and send directly to your contact groups
• Purchase targeted mailing lists
where the experts are
Online Marketing• Engage with people online and build a relationship with them
• Post content including listing flyers, virtual home tours or monthly newsletters
to your website or social media pages
• Post Marketing in Motion Home Tours to your website or social media
• Online Lead Capture – allows consumers to opt into a marketing campaign
about information they are interested in – and captures them as a contact
where the experts are
Contact Management• Easily upload and group your full database
• Track and keep important data about your clients including demographic
information to more effectively target and market yourself
• Calendar and task manager
where the experts are
Auto Campaigns• Pre-built Drip Campaigns designed to help you stay in touch all year long
• Monthly eNewsletter with pre-written articles, videos and real estate content
• Automate your email and direct mail marketing in a single campaign for
maximum impact
where the experts are
Real Estate Content• Templates for everything you need – listing flyers, business cards, greetings,
buyer and seller presentations, postcards, newsletters and so much more
• 3,000+ designed and written templates to connect with today’s real estate
consumer
• Plus hundreds of exclusive Realty Executives templates
• Simple, yet powerful editor – allows you to create exactly what you need
Realty Executives Marketing Services Associate Certification CourseAn MSA is a vital part of your brokerage. Their role is to support the marketing efforts of your company and Executives. Your MSA can not only help drive brand awareness of your company in your market, but assist with recruiting efforts, training and coaching for your Executives and help you and your Executives to focus on managing your business and generating more transactions.
where the experts are
