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2015 Media Kit
GIRARD-PERREGAUX 1966 Annual Calendar and Equation of Time
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Aperture Foundation 547 West 27th Street, 4th Floor, New York, N.Y. 10001 aperture.org/magazine 2015 Media Kit
About Aperture
Aperture is the world’s most vital photography magazine in print. Established in 1952 and last redesigned in 2013, Aperture is a sophisticated guide to the world of contemporary photography that combines the finest writing with inspiring photographic portfolios.
Editorial Profile
Presenting fresh perspectives accessible to the photo practitioner and the culturally curious alike, each issue examines one theme at the heart of contemporary photography, explored in two distinct sections: Words, focused on ideas, interviews, and debate, and Pictures, offering an immersive photo- graphic experience of individual artists’ projects and series. Known for high produc- tion quality and compelling content, Aperture is a collectible object that readers return to again and again.
Editorial Distinction
Aperture attracts the finest writers and thinkers on photography today and presents insightful and thought-provoking articles within every issue. Notable contributors include:
• John Ashbery, Pulitzer Prize, MacArthur Fellowship•Geoff Dyer, National Book Critics Circle Award •Mary Gaitskill, National Book Award •Richard Howard, Pulitzer Prize,
National Book Award•Heidi Julavits, Guggenheim Fellow• Janet Malcolm, National Book Critics Circle Award•Tom McCarthy, Man Booker Prize
“Probably no periodical devoted to a visual art can claim an influence comparable to that which Aperture, founded in San Francisco, has had on photography.”—San Francisco Chronicle
“Aperture is back with an attitude.” —Huffington Post
“Aperture makes a great magazine even better.” —Art21
“Aperture is a must read.”—Alec Soth
Aperture Foundation 547 West 27th Street, 4th Floor, New York, N.Y. 10001 aperture.org/magazine 2015 Media Kit
SnapshotMale/Female 70%/30%
Median age 51.8
Median HHI $72,700
$101,000+ 27%
Graduated college+ 95%
Post-graduate degree 50%
DistributionNorth America 83%
Europe & UK 10%
Australia & New Zealand 3%
Asia 1%
Passionate about PhotographySerious amateurs 36%
Professional photographers 29%
Gallerists/Educators/Printers/Advisors 15%
Enthusiasts 11%
Creative & Influential OccupationsPhotography/Architecture/Design/Fashion 46%
Business/Law/Banking 24%
Educators/Students 13%
Media/Advertising 10%
Art Enthusiasts (past 12 months)Buy photobooks 92%
Visit museums 91%
Visit galleries 89%
Collect photography 64%
Attend art fairs & festivals 43%
Attend auctions 26%
Well-TraveledTraveled for work or pleasure (past 12 months) 92%
Planning a trip in the U.S. 72%
Planning a trip to Europe 51%
Planning a trip to Asia 15%
Engaged and LoyalKeep copies of Aperture indefinitely 88%
Consider Aperture an essential guide to contemporary photography 84%
Took action after seeing an ad in Aperture 52%
Digital Editions Kindle, Nook, Zinio
Aperture Circulation & Demographics
Aperture magazine provides highly targeted opportunities to reach an influential and dedicated group of readers. Our subscriber base has high median income and a broad demographic range, from professionals and students to collectors and luxury lifestyle enthusiasts.
Readership 50,000
Readers per copy 2.7
Paid Circulation 16,500
Subscription 14,000/86%
Newsstand 2,500/14%Frequency Quarterly
Aperture Foundation 547 West 27th Street, 4th Floor, New York, N.Y. 10001 aperture.org/magazine 2015 Media Kit
Issue* Space Close Materials On SaleSpring 2015 The Queer Issue Nov 12, 2014 Nov 18, 2014 Feb 24, 2015
Summer 2015 Tokyo Feb 11, 2015 Feb 17, 2015 May 26, 2015
Fall 2015 Photography as you don’t know it, v. 2 May 13, 2015 May 19, 2015 Aug 25, 2015
Winter 2015 The Discovery Issue Aug 12, 2015 Aug 18, 2015 Nov 24, 2015
ApertureRates & Schedule
4-Color 1X 4X 8XFull $8,100 $7,300 $6,500
Half (horizontal) $5,300 $4,700 $4,200
Cover 2 $10,600
Cover 3 $8,900
Cover 4 $11,400
B&W 1X 4X 8XFull $6,300 $5,600 $5,000
Half (horizontal) $4,000 $3,600 $3,200
*Themes subject to change
Terms:• AllratesareNET.• Alladsmustbeaccompaniedbyasignedcontract(insertionorpurchaseorder).• Cancellations: NeithertheadvertisernoritsagentsmaycancelaftertheMaterialsdate.If,bytheMaterialsdate,thepublisherhasnotreceivedcopythat,initssolediscretion,isdeemedacceptableforpublication,thepublishermayeitherrepeattheadvertiser’smostrecentadvertisementthatithaspublishedorpublishnoth-ing,chargingtheagencyandadvertiserforanyspacereservedbythem.
• AllfilesmustbeaccompaniedbyaMATCH PRINT.Anyclientnotdeliveringartwithamatchprintwillhaveaproofproducedforthematanadditionalchargeof$100toensurequalityreproductionoftheartwork.
• Billing:Invoicesareissueduponpublication(i.e.,on-sale)dateandpayablewithinthirty(30)daysuponreceipt.Paymentnotreceivedwithinninety(90)daysofinvoiceissubjecttoadditional1.5%servicechargepermonthuntilpaidinfull.
• Foreignpaymentmustbemadeviacreditcardorbanktransfer.
Aperture Foundation 547 West 27th Street, 4th Floor, New York, N.Y. 10001 aperture.org/magazine 2015 Media Kit
Aperture2015 Print Specifications
Magazine trim size: 9.25x12in.portrait
Printing method: Computertoplate,sheetfedoffset
Paper stock: 115gsmMunkenPrintCream,300gsmSymbolArtCardcoatedoneside(Cover)
Binding: SmytheSewn
Bleed (not available for fractional ads): Pleaseallow0.125in.(3mm)bleedforallexposededges.
Live area: Alllivematter=0.25in.(6.5mm)fromtrim.Forgutterbleedspreads,allow0.2in.(5mm)oneithersideofgutter.
Accepted file format: Print-readyX-3:2002PDFonly.PleaseoutputPDFfilesbasedonInDesignPDFJobOptionprovided.
File delivery instructions: Ifsendingfileselectronically,pleaseuseafiletransferservice(wesuggestwetransfer.comorhightail.com)andsendto:[email protected]
PDF requirements:• PDFmustnotincludeanyrichblacktext(textusing4colorants).Blacktextshouldbecreatedusingonlytheblackcolorant
• PDFmustnotincludeanymulticoloredtextsmallerthan8pt.• PDFmustnotincludeanytextsmallerthan6pt.• AllcomponentsofPDFmustbeinCMYKorgrayscalecolorspace• Allimagesmustbeofatleast300dpiresolutionat100%• PDFmustnotincludeanyspot/PMScolors• PDFmustnotincludeanyLAB,RGB,orextendedprofiles• PDFmustincludecropmarks• Allfontsmustbeembedded• Totalinkcoveragemustnotexceed310%• PDFmustbeprofiledusingtheISOcoated_v2_eci.iccprofile(Aperturewillprovide)
Proof requirements: Aprofessionalcolorproof(akamatchprint)mustaccompanyeveryad.Proofsmustbemadefromthefinalsuppliedfileandbecorrectforcolor,content,andcrop,sinceitservesasaguideforcolorandlayout.Theproofsshouldincludeamediawedge,Ugra/Fogra39V2.0orhigher.IfamatchprintisnotprovidedbytheMaterialsclosedate,Aperture will createoneforyouatanadditionalcostof$100.
Ship color proofs and discs to: ApertureMagazine
547West27thStreet,4thFloor NewYork,N.Y.10001 Attn:DanaTriwush 212.946.7116
Contact:LukeChase
ProductionAssistant 212.946.7129
Double-Page Spread Landscape Full-Bleed:18.75x12.25in.Non-Bleed:17.5x11inTrim:18.5x12in.LiveArea:18x11.5in.
Full Page or Cover 4 Portrait Full-Bleed:9.5x12.25in.Non-Bleed:8.25x11in.Trim:9.25x12in.LiveArea:8.75x11.5in.
Cover 2Trim:8.9x12in.Bleed:Atleast0.125in.ontop,bottom,andleftedges;0.25in.onright(inside,binding)edge
Page 1 Trim:8.9x12in.Bleed:Atleast0.125in.ontop,bottom,andright edges;0.25in.onleft(inside,binding)edge
Cover 3 Trim:8.9x12in.Bleed:Atleast0.125in.ontop,bottom,andrightedges;0.25in.onleft(inside,binding)edge
Half-Page Landscape onlyNon-Bleed:7.87x5.51in.LiveArea:7.38x5.01in.
Quarter-Page PortraitNon-Bleed:3.84x5.51in.LiveArea:3.34x5.01in.
Aperture Foundation 547 West 27th Street, 4th Floor, New York, N.Y. 10001 aperture.org/magazine 2015 Media Kit
Banner Ads 50,000 100,000 200,000 Ad Unit Size (pixels) Placement Impressions Impressions Impressions
Medium Rectangle 1 300 W x 250 H Right/Top $60 CPM $55 CPM $50 CPM
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Leaderboard 728 W x 90 H Anchor $45 CPM $40 CPM $35 CPM
Category Roadblock Various $150 CPM $145 CPM $140 CPM
Newsletter Ads (only one per blast) Ad Unit Size (pixels) Placement 1X 4X/each 8X/each
Medium Rectangle 300 W x 250 H Anchor $1,500 $1,350 $1,100
2015 Aperture OnlineRates: AllpricingisNetCPM(cost-per-thousandimpressions).
File size:50KBmaximumforbanners,32KBmaxfornewsletter.
Format:SWF(bannersonly),GIF,orJPG.NoJava.Audio:user-initiatedonly.AllfilesmustbeprovidedasRGBand72dpiat100%.Adscannotloadexternalassets.Alladswithwhiteorlightbackgroundsmustincludea1x1pixelborder.
Flash:Bannersonly.Flash7orabove,fifteen-secondruntimemaximum,3xloop-ingmaximum.Clicktagsrequired.
Materials close: AllartandURLsmustbedeliveredseven(7)dayspriortolaunchdate.
Terms:• AllratesareNET.• Alladsmustbeaccompaniedbyasignedcontract(insertionorpurchaseorder).• Cancellations:Neithertheadvertisernoritsagentsmaycancelafteraninsertionorderhasbeensignedbybothparties.If,bytheart-duedate,thepublisherhasnotreceivedartworkthat,initssolediscretion,isdeemedacceptableforpublication,thepublishermayeitherrepeattheadvertiser’smostrecentadvertisementthatithaspublishedorpublishnothing,chargingtheagencyandadvertiserforanyspacereservedbythem.
• Billing:Invoicesareissueduponcompletionoftheadcampaignandpayablewithinthirty(30)daysuponreceipt.Paymentnotreceivedwithinninety(90)daysofinvoiceissubjecttoadditional1.5%servicechargepermonthuntilpaidinfull.
• Foreignpaymentmustbemadeviacreditcardorbanktransfer.
Page views/month: 200,000
Unique visitors/month: 52,000
E-newsletter subscribers: 45,000
Facebook fans: 67,000
Twitter followers: 88,000
Instagram followers: 30,000
Send materials to: DanaTriwush 212.946.7116
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Aperture Foundation 547 West 27th Street, 4th Floor, New York, N.Y. 10001 aperture.org/magazine 2015 Media Kit
Aperture Visibility & Partnerships
Apertureisavailableatspecialtybookshopsandtopmuseumstoresaroundtheworld.Aperture is also present atthelargestandmostinfluentialartfairseveryyear.
Our Current and Past Partners Include:
Partnership Opportunities
• Customin-storeexperiences
• Launchpartiesandevents
• Exhibitionsandreceptions
• Artisttalks
• Limited-editionprintsandbooks
• Awardsandcompetitions
• Custommagazinesupplements Aperture’s3,000-square-footgalleryandbookstore
Aperture Foundation 547 West 27th Street, 4th Floor, New York, N.Y. 10001 aperture.org/magazine 2015 Media Kit
PublisherDanaTriwush212.946.7116
AdvertisingBillBesch
631.665.0467 [email protected]
Cultureshock Media U.K.
WendyBuckley 917.796.1810
Affinity-PrimeMEDIA Switzerland and Liechtenstein
EvaFavre +41(0)217810850
Aperture Contact Details
