2015 OTN

2015Media Kit

We Work for You

MADE FOR FAMILIES. BUILT FOR FLEETS. TRUSTED BY THE ARMED FORCES.

Cellutrak, page 4 >>

By Marek krasuski

Through unyielding efforts to excel in reporting and security systems, Cellutrak has distinguished itself as a proven leader in tracking recovery, vehicle security and personal service. The company is unique in North America, renowned for its ability to specialize in two distinct fields – telematics and theft prevention.

Both telematics and theft prevention are supported by Ituran, a stable proprietary technology originally designed for military use in rescue missions and later adapted for civilian use. Because Cellturak sets its own standards of excellence, its telematics recording functions locate vehicles with pinpoint accuracy and provide extensive monitoring information to assist fleets and other users in maximizing efficiencies. Cellutrak’s basic telematics model communicates information

Publication agreement #40806005

Cellutrak CanadaGlobal Leader in GPS Tracking, Telematics & Theft Prevention Solutions

— S e r v i n g a l l o f o n t a r i o —

may 2014issue 130

Navistar, page 4 >>

By Marek krasuski

Navistar is a leading manufacturer of com-mercial trucks, buses, defense vehicles and engines. The company’s vision includes a commitment to provide the best customer service while passionately pushing the industry forward. Navistar’s latest advancement in extending and refin-ing its service reach comes in the wake of further ex-pansion and improvements to its distribution model.

A global provider of vehicles and engines, Navistar’s reach is expansive, boasting 874 retail outlets in North America and Mexico alone. In Canada, 176 outlets stretch across this country’s geography, earning Navistar the reputation of having nearly double the number of service outlets than any other OEM. Eighty eight loca-tions sell new trucks and provide parts and service; the remaining 88 are dedicated exclusively to parts and service. Dealerships, parts and service centers are found in most mid to large-sized cities stretching from British Columbia to Newfoundland and as far north as Yellowknife.


Navistar’s Expanding Dealer Network

— S e r v i n g A l l o f o n t A r i o —

march 2014issue 128

Premier, Page 4 >>

By marek krasuski

The year 2014 marks the 90th Anniversary of Premier Manufacturing Co., the Oregon-based producer of couplings (hitches), drawbar eyes, dolly jacks, front end assemblies and hinge assemblies, for trucking industry applications. Established in 1924, Premier Mfg. developed tooling for various types of cast components. The original founder recognized the growing need to hook trailers together, and so began the manufacture of trailer hitches. Nine decades later, Premier has evolved into one of a select number of companies that designs and produces a substantial offering of trailer couplings (hitches) and related components.

From its facility in Tualatin, Oregon, Premier runs a lean manufacturing operation in line with traditional values. “We still run a family-style business and the well-being of each of our employees is extremely im-portant to us,” says COO Paul Grycko, who describes the company’s workforce as professional, hardworking, dedicated and capable of operating independently.


Premier manufacturing co.first name inQuality couplings


april 2014issue 129

J D Factors, page 4 >>

By Marek krasuski

Commercial transportation is an industry that faces many challenges, among them the need to pay for operating expenses before receipt of payment for rendered services. Indeed, receivables for deliveries typically range from 30 to 90 days, terms which often undermine a carrier’s capacity to meet immediate operating costs such as fuel, insurance, repairs and salaries. Commercial carriers have sought out traditional lenders such as banks to address ac-counts payable obligations, but these alternatives are typically attached to restrictive covenants which, if broken, negatively affect the credit worthiness of a company and result in the termination of the loan. In addition, such agreements require proof of equity


J D FactorsFlexible Financing Solutions for Transportation Companies


June 2014issue 131

Photos for truck identification only.

Dawson, page 4 >>

By Marek krasuski

President and CEO of Dawson Truck Parts, Don Cameron, exemplifies the aphorism, “Build it and they will come.” In 1992, after a 38-year career as claims adjuster, executive, and later head of a research and training division with a major North American firm, Cameron seized the opportunity to fill a market need. “Back then there was really no one providing after-market truck parts to the commercial transportation industry,” he said, recalling what drove him to embark on a post-retirement career. That initial impulse to fill a market niche has since been transformed into North America’s leading providers of aftermarket replacement body parts. Confirms Cameron: “We are the largest North American aftermarket supplier of truck body repair parts for medium and heavy duty trucks.”Dawson’s successful positioning is anchored in three core principles: prompt service, customer support, and product quality and selection. Indeed, in contrast to past competitors the company regularly updates its



July 2014issue 132

Dawson truck PartsProviding the Trucking Industry With Well-Priced Parts, Fast

Insurance, page 4 >>

By Marek krasuskI

Trucking is a complicated business, and amid all the regulations and demanding compliance standards to contend with, companies, drivers and owner operators need to protect themselves, firstly on the road with adequate insurance coverage, and sec-ondly, off the road by maximizing the value of their hard earned cash and preparing for a comfortable retirement.

The number of wealth management tools is probably as diverse as the dizzying number of insurance options which are subject to a wide range of influences such as delivery destinations, loss ratios and driver perform-ance to name a few. Sourcing financial planners online to create wealth management portfolios is a good place to start, but these websites are general in their descriptions of the services they provide. Instead, their messages invite prospective clients to set up consulta-tions before advice is given. Still, they do give readers something to think about beforehand. Some advisors draw attention to mistaken assumptions common to many who are new to financial planning. Among them is a lack of understanding the different financial tools available and the results each are designed to achieve. Others include believing that one catch-all financial

August theme:Insurance & Wealth Management Products

PublicAtion Agreement #40806005


August 2014issue 133

2 OntariO trucking news 2015 Media kit

For more information, call 877.225.2232 and ask for Barb Woodward, Carl McBride or Veronica Way, or email us at [email protected], [email protected] or [email protected].

Why You Should Advertise With Us

Ontario Trucking News is one of three trucking publications owned by Woodward Publishing Group, a 100% Canadian, privately owned company. Ontario Trucking News has been in existence since May 2003 featuring full-colour monthly articles and advertising for the trucking industry. Our goal is to provide compelling and relevant reading material in a publication with the lowest pricing structure for our advertisers. We offer several diverse advertising opportunities from contract advertising, including bonus features, to monthly specials for clients who wish to book periodic advertising with FREE editorial space when booking a ¼ page or larger. For those clients who want to be seen every month, we have our NEW DYNAMITE DOZEN contract which offers a lot of FREE on-line “bonus” advertising in addition to print.

DIsTRIbuTION: Ontario Trucking News is made available in all Traction & TruckPro locations in Ontario, truck stops, trucking fleets, dealerships and repair shops all across Ontario (15,000 print publications plus an ever increasing number of emailed versions). Call 877.225.2232 for a more complete geographic and demographic breakdown.

ThEME OF ThE MONTh: Each month we focus on a topical theme related to the trucking industry.

FRONT PAgE FEATuRE PAckAgE: ($2,500 + tax for one month) This package includes an exclusive front cover photo with an accompanying full page article in all three publications. The article begins on the front cover (usually a couple of paragraphs long with a huge “eye-catching” headline). The article continues on page 4 with additional photos.

One of our writers will contact you with a list of questions, set up a convenient time for your interview, write your article and submit it to you for final approval prior to publishing. Digital photos must be a minimum of 300 dpi resolution and can be sent as a jpg, tif or pdf file. All ads on the front cover will remain as these customers are on contract with us. This type of advertising is a very effective way to obtain more business.

OThER bENEFITs:• 100 copies to use as a marketing tool free of charge• Your feature will be placed on the front page of our website (in slider format) for

the month• Your feature will be on the front cover of our digital publications to view for the

month and later moved to the on-line archives• A digital copy of your feature will be given to you to use for your own marketing

purposes

OntariO trucking news 2015 Media kit 3


2015 Print advertising rates(per month)

InsertIons (per month)ad size 1 3 6 9 12

full page (premium) 1,950.00 1,900.00 1,850.00 1,800.00 1,750.00

full page (standard) 1,500.00 1,450.00 1,400.00 1,350.00 1,300.001⁄2 page 950.00 925.00 900.00 875.00 850.001⁄3 page 825.00 800.00 775.00 750.00 725.001⁄4 page 750.00 725.00 700.00 675.00 650.001⁄6 page 625.00 600.00 575.00 550.00 525.00

front page banner 900.00 875.00 850.00 825.00 800.00

front page earlug 500.00 450.00 425.00 400.00 375.00

Products & Services Directory: (cost per year for 12 months minimum) 300.00

Subscription: (cost per year plus tax, for 12 months) CDN 25.00

U.S. 35.00

* Rates include your ad in print and online in one publication.

There are no extra charges for process colour, graphic design or special placement.Contracts for multiple insertions must be completed within a 12 month period from date of the first insertion. If, for any reason, a contract must be cancelled, there will be a charge of 25% of the remainder of the contract.

EMPlOYMENT sEcTION: Advertise for drivers, owner operators or any other career in the trucking industry.

TIREs & WhEEls sEcTION: Monthly tips on tires and information from tire companies.

NEW PRODucTs & sERvIcEs sEcTION: An excellent venue to introduce new products and/or services to the trucking market.

sEcTION FRANçAIsE: Reach the French-speaking community with your advertisements or publish your articles and announcements (translation services are available on a “per word” basis).

(1) Premium Cover Pages (Inside Front, Inside Back and Outside Back covers) are excluded from this offer.

(2) Pricing is based on a 12 Month (insertions) commitment.

Free Dynamite Dozen bOnus:

a) FREE vertical banner on the front page and all pages of our website (value of $450 per month or $5,400/year)

b) FREE “Premium Partner Button” on the front page of our website with a link to your website (value of $300 per month or $3,600/year)

c) FREE combo Pack Directory Listing in all 3 publications and on-line in our digital versions as well as in the Products & Services Directory (value of $300/year)

d) FREE “ADvERTIsERs” section Ad Placement (value of $500 per month or $6,000/year)

e) FREE Ad Placement in the on-line digital version of our publication with a link to your website address

f ) FREE Press Releases in our publication up to 500 words per month

dynaMite dOzen Package(per month)

ad size (standard) dynamite dozen Rates

full page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,300 .00 (std rate 1,500.00)1⁄2 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .850 .00 (std rate 950.00)1⁄3 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .725 .00 (std rate 825.00)1⁄4 page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .650 .00 (std rate 750.00)



2015 Online advertising rates (per month)

ON-lINE ADvERTIsEMENTs ONlY: (Ontario Trucking News website)

Targeted exposure on Ontario Trucking News’ buying audience. Monthly advertiser statistics are available that measure the number of impressions and clicks on each ad. Our website utilizes Google Analytics to track web stats for overall traffic, page views and visit time.

banner & Other Advertising Opportunities:

Premium Partner Button Ads . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$300.00

Vertical Banner Ads (260w x 280h pixels, max file size 60KB) . . . . . . . . . . . . . .$450.00

Leader Board Ads (top of page, 728w x 90h pixels, max file size 45KB) . . . . . .$600.00

Advertisers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500.00

Careers Section: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500.00

Marketplace Advertising: (Inventory Management system)

Post your entire fleet inventory on the Ontario Trucking News website which is searchable using key words. For optimum value, your ad will also be showcased on the front page of our website within a revolving banner. Ads can be changed on a daily basis:

- up to 9 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$285.00

- 10 to 19 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$500.00

- 20 to 29 listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$675.00

- 30+ listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$950.00

sample Online Marketplace Ad (below)

OntariO trucking news 2015 Media kit 5


target yOur advertising:

Associating your advertisements with one of our monthly themes

or with one of our popular columnists or writers.

2015 DEADlINE schEDulE:

2015 EDITORIAl cAlENDAR:

MONThlY cOluMNs:

subject or theme columnist

A Drive Back in Time Wendy Morgan-McBride

Business Insurance Matters Linda Colgan

Cross Border Services Dawn Truell

From the Driver’s Seat Carl McBride

Factoring Bruce Sayer

Health & Fitness Dr. George Traitses

Healthy Living Brenda Ricker

Healthy Trucker Melodie Champion

Keeping Your Vehicles Clean Jack Jackson

Legal Matters Mark Reynolds

Stretching Your Miles Peter Fitzgerald

The Complacency Coach Bruce Outridge

Tire Talk Harvey Brodsky

Transport for Christ Chaplain Len Reimer

Women in Trucking Ellen Voie

SaleS &ISSUe # MONTH eDITORIal PRINTeR DISTRIBUTION

138 January December 12 December 18 December 23

139 February January 16 January 23 January 28

140 March February 16 February 23 February 26

141 April March 16 March 23 March 26

142 May April 16 April 23 April 28

143 June May 18 May 25 May 28

144 July June 17 June 24 June 29

145 August July 17 July 24 July 29

146 September August 17 August 24 August 27

147 October September 17 September 24 September 29

148 November October 16 October 23 October 28

149 December November 16 November 23 November 26

Month theMe

January LNG Products

February Engines (New Innovations)

March Oil & Lube Products

April New Rear Axle Rides

May Wireless Communications

June New Truck Innovations

July Healthy Products & Services

August Load Securement Products

September GPS Tracking Systems

October Brakes for Trucks & Trailers

November Transmissions: Automatic vs Manual

December Fleet Management Products & Services



OvERvIEWOntario Trucking News is printed on 35 lb Premium 80 with a 60 lb Gloss Cover Tabloid, Web Width 27”

DEsIgN & PRODucTION:If required, our graphic designer will help you design and create your advertisement at no extra charge. To get the best results we would need the following; a good quality copy of your logo (original artwork if possible), photos, illustrations, as digital files or scannable images. If you have an existing ad, we can re-size it if necessary. Under certain circumstances if the size of an existing ad does not match our standard dimensions and cannot be changed, we can “float” the ad within the layout of a page. “Bleeds” are accepted. Any supplied art or photographs should be at least 300 dpi if possible (lower resolutions can be used but will result in a lower quality final product). No film required, we go directly from PDF to Plate.

PROOFs:A “proof” (copy) of all advertisements created or modified by the publisher (i.e. Woodward Publishing) will be e-mailed (preferred method) or faxed to the advertiser or agency prior to publication. If proofs are not returned for corrections, the publisher assumes that the proof is satisfactory and is authorized for use. All advertisers receive a print copy by mail of the publication(s) in which they appear.

cOMPuTER ENvIRONMENT:Our graphic design department is PC based and we primarily use Adobe Photoshop, Illustrator, InDesign and Acrobat. These applications can accept files produced on Mac computers.

MEDIA:If files are to be supplied on physical media, we can accept USB Flash Drives, all memory cards, CD-ROM/RW and DVD.

AgENcY cOMMIssION:Ontario Trucking News is pleased to work with accredited advertising agencies. A 15% commission is calculated on rates before discount.

If you have any questions contact us, we’d love to help because, after all, We Work for You!

Please ensure that all finished display advertisements are 300 dpi

(dots per inch), CMYK if possible and the correct size(see table at right).

We can work with most file formats but it would be appreciated if you could use one of the following file

formats: PDF (Adobe Acrobat), JPG, JPEG, TIFF.

PRINT DIsPlAY AD sIZEs:

Mechanical sPecificatiOns:Ad size Cols Width (“) Height (“) Area Comments

full page 6 91⁄4 121⁄2 Live101⁄4 131⁄2 Trim111⁄4 141⁄2 4-side bleed OBC103⁄4 141⁄2 3-side bleed inside page

1⁄2 page 6 91⁄4 61⁄65 75⁄8 71⁄24 6 93⁄83 41⁄2 121⁄2

1⁄3 page 6 91⁄4 45 75⁄8 54 6 61⁄63 41⁄2 81⁄22 3 121⁄2

1⁄4 page 5 75⁄8 35⁄84 6 45⁄83 41⁄2 61⁄62 3 95⁄8

1⁄6 page 5 75⁄8 21⁄24 6 31⁄83 41⁄2 42 3 61⁄6

banner 6 91⁄4 11⁄4 OFC onlyearlug 2 3 11⁄4 OFC only

half-earlug 1 11⁄4 11⁄4 OFC only

* Contact us if you prefer dimensions in other units.

Documents

2015 OTN