28
STATEMENT OF STEWARDSHIP 2015

2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

  • Upload
    others

  • View
    1

  • Download
    0

Embed Size (px)

Citation preview

Page 1: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

STATEMENT OF STEWARDSHIP2015

Page 2: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

BUILD COMMUNITY. BETTER PEOPLE’S LIVES.

Page 3: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

Our commitment to stewardship reflects our appreciation

for the natural beauty of the environment, the cherished

company of friends and neighbors, the gift of health and

happiness and our determination to cultivate and preserve

these benefits so others can enjoy them for generations.

For consistency, data for this report was taken from available 2014 information.

Throughout this report, this symbol references additional online content

Palmetto Bluff, Bluffton, SC

BUILD COMMUNITY. BETTER PEOPLE’S LIVES.

1CRESCENT COMMUNITIES

Page 4: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

Stewardship is not just something we practice at Crescent Communities. It defines who we are.

Our commitment to stewardship reflects our appreciation for the beauty of the environment, the cherished company of friends and neighbors, the gift of health and happiness and our determination to cultivate and preserve these benefits so others can enjoy them. Simply put, it reflects our desire not only to provide shelter but also to build community and change lives for the better.

The choices we face as stewards are not, however, always clear-cut. Neither are the projects we pursue set in stone. In other words, stewardship is a dynamic process that benefits from innovation and creativity, refinement and improvement.

We are proud of the stories and examples described in this report, but we also recognize that part of being a good steward is staying open and transparent about our efforts. We don’t pretend to have all the answers, and we acknowledge that this is our starting point. We welcome all new ideas and constructive criticism that can help us be even more effective and challenge our definition of success.

We look forward to sharing our stewardship journey with you in future reports.

Todd W. Mansfield Jenny VallimontPresident and Chief Executive Officer Director of Stewardship and InnovationCrescent Communities Crescent Communities

AT CRESCENT

STEWARDSHIP

2 STATEMENT OF STEWARDSHIP

Page 5: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

FIVE PILLARS OF STEWARDSHIPENVIRONMENT, COMMUNITY, HEALTH, HAPPINESS, LONGEVITYBEING A GOOD STEWARD IS NOT OPTIONAL. IT IS A FUNDAMENTAL REQUIREMENT OF DOING BUSINESS THE RIGHT WAY.

We strive to incorporate stewardship into every project, to make difficult decisions that address current and future challenges, and to improve continuously. Through ongoing measurement, we hold ourselves accountable to challenging goals in traditional areas of environmental sustainability and in community building, health, happiness and longevity. Our ultimate goal is to ensure that the land and com-munities under our stewardship remain vibrant and healthy for the long term. We seek to leave behind legacies whose value builds with time.

Masons Bend, Fort Mill, SC

3CRESCENT COMMUNITIES

Page 6: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

ENVIRONMENTCOMMITTED TO RESPECTING THE NATURAL WORLD

4 STATEMENT OF STEWARDSHIP

Page 7: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

At Crescent, we know our industry can take away from the environment,

which is why it’s our responsibility to give back. And that’s why we make alternative

choices, measure our impact, lead by example and take every step toward leaving a

smaller footprint.

Chapel Cove, Charlotte, NC

5CRESCENT COMMUNITIES

Page 8: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

STEWARDSHIP IN ACTION Protecting the Environment

Palmetto Bluff, SC

The Palmetto Bluff Conservancy. In the southeastern tip of South Carolina is one of those rare places touched only lightly by the passage of time. Here, we are stewards of a singular treasure and it is up to us to pro-tect its rich cultural past and the biodiversity of its marshes, wetlands, fields, and forests. To do this, we created the Palmetto Bluff Conservancy, a not-for-profit organization whose mission is to deepen our understand-ing of the environment and history of the Lowcountry. The Conservancy’s research and management ensure that no matter where you look, conservation and heritage are

helping to shape this residential community. Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths thanks to the guidance of the Palmetto Bluff Conservancy. Residents and guests explore trails through maritime forest and discover pottery fragments of two millennia ago through the Conservancy’s educational programs. Every day the Palmetto Bluff Conservancy helps Crescent Communities protect our natural and cultural environment so we can continue to share the vibrancy of the Low-country with those who visit and live here.

6 STATEMENT OF STEWARDSHIP

Page 9: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

A Tree’s Second Life. At Alexander Village, our new community in Charlotte, we practice a form of recycling we call treecycling. Work-ing with Kyle Edwards, a sawmill owner in Lincoln County, we converted the white oak logs we harvested in creating this develop-ment into the magnificent roughhewn beams that support the roof of the community’s soaring, two-story Meeting House. They serve as a reminder to everyone who enters the building of the continuity of nature at

Alexander Village and the responsibility that we all share to protect the natural world wisely.

Treecycling is one of the reasons Alexander Village was designated as a Certified Silver Audubon International Signature Sanctuary and is a Home Innovation NGBS Green Certified development.

At Crescent, third-party verification isn’t about building to check-lists. It’s about setting high standards of environmental account-ability and making sure that our environmental impact is always front of mind. Certifications are a way for us to keep ourselves honest and bring external input into the decision-making process.

Currently, we have properties certified through Audubon Inter-national, Florida Green Building Certification, LEED, and National Green Building Standard. We are also pursuing our first WELL Certification, and proudly developed the only multifamily project certified under Audubon International.

Green Certification

100%COMMERCIALPursuing 2 LEED, 1 WELL

MULTIFAMILYLEED (2 pursuing, 1 certified)Audubon (2 pursuing)FGBC (1 pursuing)NGBS (11 pursuing, 1 certified)

90%

* % of developments in development or owned

*

RESIDENTIALPursuing 1 NGBSCertified 1 FGBC

11%

*

*

Crescent Archives

7CRESCENT COMMUNITIES

Page 10: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

COMMUNITYCOMMITTED TO SUSTAINING RELATIONSHIPS

8 STATEMENT OF STEWARDSHIP

Page 11: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

COMMUNITYWe believe a community is a network of relationships, enriched by

shared values and motivated by the fundamental human desire to be part of something

greater. Whether we’re working with our employees, customers, or neighbors, we strive

to find common ground and provide opportunities for productive communities to form

and flourish.

COMMITTED TO SUSTAINING RELATIONSHIPS

Goodyear Building, Charlotte, NC

9CRESCENT COMMUNITIES

Page 12: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

15%YOUTH EDUCATION

SHELTER

7%65%

COMMUNITY INVESTMENT

PROJECT SPECIFIC

5% 8%ENVIRONMENT

A Community Canopy. At Crescent, we believe in doing our part to strengthen the communities in which we do business. To encourage individual team members to contribute their time and skills to local non-profits, we offer one full day off each year for community service. As a cor poration, we also work hand in hand with local organizations that complement our philanthropic goals: the

environment, youth education, and shelter. One of these partners is TreesCharlotte, an organization dedicated to enhancing Charlotte’s tree canopy. Every year, over 60 Crescent colleagues, family members, and friends rally behind the cause. So far, we’ve helped plant over 300 trees and served 475 volunteer hours.

STEWARDSHIP IN ACTION Building a Sense of Community

Environment. Youth Education. Shelter. At Crescent Communities, we focus on these three impact areas for our philanthropy because they reflect our organizational values as well as the nature of our business. In addition to financial support, we want to make a long-lasting impact on these three areas through meaningful community partnerships.

Philanthropic Donations

TreesCharlotte, Charlotte, NC

10 STATEMENT OF STEWARDSHIP

Page 13: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

15%YOUTH EDUCATION

SHELTER

7%65%

COMMUNITY INVESTMENT

PROJECT SPECIFIC

5% 8%ENVIRONMENT

Communities That CARE. We’re always looking for the spark that creates community. One place we’ve found it is in CARES, a program designed by Apartment Life, a nonprofit organization, that helps residents at our multifamily communities build a satis-fying social network. Apartment Life screens and trains CARES residents, who work with the community’s management to enhance residents’ living experiences by welcoming

new residents, hosting social events, and organizing community service projects.

The reception has been enthusiastic. The CARES program is an important reason that Crescent has increased lease renewals by 25 percent. It demonstrates once again that good stewardship makes good busi-ness sense.

The Groves, Houston, TX

11CRESCENT COMMUNITIES

Page 14: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

HEALTHCOMMITTED TO THE WELL-BEING OF OUR RESIDENTS

12 STATEMENT OF STEWARDSHIP

Page 15: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

We invest to create environments that support people’s physical, emotional

and mental health. We believe if we can design communities where healthy choices are

easy to make, then we have the opportunity to support the well-being of every resident,

employee and tenant who call that place home. In the end, our mission is to build envi-

ronments that become the catalyst for a healthier lifestyle.

Shot in University Area for Alexander Village

13CRESCENT COMMUNITIES

Page 16: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

Making a Healthy Connection. In the 1950s, the Orange Belt Railway linked bustling agri-cultural communities in Central Florida. Today, a 22-mile stretch of the old track bed has been converted into the West Orange Trail, drawing walkers, runners, bikers, skaters, and equestrians from around the region. As we plan Oakland Park, our Winter Garden com-munity, we see the West Orange Trail as a wonderful opportunity to encourage resi-dents to lead a more active life. It not only connects residents to nature, but also to local shopping, dining, culture, and entertainment in Winter Garden.

Doing It WELL. Even before we began work on Tryon Place, our new mixed-use develop-ment in the heart of Charlotte, we decided we were not going to be bound by old ideas and traditional practices. Instead, we chose to build a complex that would focus on the

well-being of the individuals working in this space. That’s why Crescent Communities decided that Tryon Place would be the first office project east of the Rocky Mountains to enroll in the WELL Building Standard® Certification.

This innovative international accreditation reflects the recognition that the built envi-ronment has a profound impact on our health and well-being. By adhering to standards in seven areas—air, water, nourishment, light, fitness, comfort, and mind—we intend to make Tryon Place a benchmark, both for Crescent and the Charlotte community.

STEWARDSHIP IN ACTION Promoting Health and Wellness

Oakland Park, Orlando, FL

14 STATEMENT OF STEWARDSHIP

Page 17: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

Urban

01020304050607080

20

40

60

80

Residential Multifamily Commercial

Suburban

Walk Scores

One indication of a location’s effect on health is its Walk Score, a measure of how long it takes to accomplish routine errands by walking. The higher the score on a scale from 1 to 100, the more accessible the amenities and the easier it is for people who live and work there to lead more active lives.

Tryon Place, Charlotte, NC

15CRESCENT COMMUNITIES

Page 18: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

HAPPINESSCOMMITTED TO HELPING PEOPLE ENJOY LIFE

16 STATEMENT OF STEWARDSHIP

Page 19: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

For a place to thrive over time, the people there need one unsung amenity—

happiness. To us, happiness is about feeling safe and secure. It is about being given the

freedom to truly be who each of us is at our core and trusting that this can happen without

risk to our emotional or physical well-being.

Springfield, Fort Mill, SC

17CRESCENT COMMUNITIES

Page 20: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

Happy Hounds. There’s something in the unqualified love of a pet that makes people happy. In fact, scientists have found that having a pet lowers stress and anxiety while increasing quality of life and life expectancy. That’s why Crescent has designated all resi-dential and multifamily projects currently in development as pet-friendly communities. Three-quarters of them are equipped with dog parks or grooming stations. The ultimate in pet-friendliness is our new multifamily community in Tampa, Crescent Crosstown. It features three dog parks and a washing station to accommodate the 25 percent of residents who own a pet.

The Work-Life Balance. People stay where they’re happy. It’s human nature to want security and respect. One statistic that really captures Crescent’s success in creating a

happy workplace is our employees’ length of service. Nearly one-third of our team mem-bers have worked for Crescent for more than 15 years. Their average service is 7.5 years, far longer than the industry norm.

One of the keys to keeping employees for many years is honoring their work-life bal-ance. We do our best to create a fun culture at work, while giving employees the tools, technology and support they need to do their best. We encourage creativity, innova-tion, and professional growth. At the same time, we help them make the most of their time off the job, by providing flextime, per-sonal paid time off, and generous vacation benefits.

STEWARDSHIP IN ACTION Encouraging the Pursuit of Happiness

Palmetto Bluff, Bluffton, SCAlexander Village, Charlotte, NC

18 STATEMENT OF STEWARDSHIP

Page 21: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

People who love living in our communities are eager to encourage others to share their good fortune. That’s why we consider referrals a measure of happiness. We also believe that creating great communities in which people want to live would be difficult without motivated employees—that’s why employee referrals and retention rates are also important measures of happiness to us. When people have a good thing, they stick with it.

Community Referrals and Employee Retention

14% Employment Referrals

4% Multifamily Referrals

5% Resident Referrals

N/A Multifamily Renewals

N/A Community Retention

88% Employee Retention Rate

19CRESCENT COMMUNITIES

Page 22: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

LONGEVITYCOMMITTED TO THE FUTURE

20 STATEMENT OF STEWARDSHIP

Page 23: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

For us, longevity is about ensuring communities that will remain

relevant over time, by honoring the balance of project values with flexibility to adapt.

Focusing on a foundation of resiliency allows us to seed a community that will sustain

and continue to thrive long after our involvement has ended.

Rough Hollow, Austin, TX

21CRESCENT COMMUNITIES

Page 24: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

We believe the best way to create a company that will stand the test of time is to attract people from diverse backgrounds. The different perspectives, skills, and experiences they contribute help us make better decisions and respond more flexibly to change. Age is representative of experience, but it is only one measure of diversity. As Crescent grows, we will continue to create a culture that promotes diversity, and to have a workplace that reflects that mission.

Setting the Stage. We don’t measure success solely by sales, occupancy, or property value. For us, a successful community is one that can stand on its own. Accordingly, the final step in creating a residential development is working with community leaders to create an independent governing board. Well before the 90 percent build-out point that marks the transition in control, we begin to incorporate community leaders into its management. This gradual immersion helps community leaders gain the knowledge they need—of operational

issues as well as underlying Crescent values—that will help them govern wisely.

The Point, our pioneering Charlotte commu-nity, illustrates the value of this graduated process. Since 2008, its resident board has successfully guided the community through a series of important decisions that make it an outstanding place to live. As The Point evolves and grows, Crescent’s values con-tinue to help the community.

STEWARDSHIP IN ACTION Ensuring the Longevity of Our Communities

Employee Diversity

Belterra, Austin, TX

22 STATEMENT OF STEWARDSHIP

Page 25: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

BABY BOOMERS 31%

GEN X 45%

GEN Y 24%

10

20

30

40

50

Thinking Ahead. The effort we put into plan-ning each of our communities—long before the first structure goes up on the site—is crit-ical to ensuring our communities’ longevity. We call this deliberate, step-by-step process CANVAS. We define objectives, build a team of internal and external contributors, explore a wide range of concepts and ideas, and then flesh out experience principles that will be used in every decision. CANVAS helps us create the greatest place for its purpose.

One example of where this process was put into action is Tryon Place, our mixed-use project in Charlotte. Far-ranging discussions led to a new kind of workplace where com-munity is the foundation—from the design of the project to creation of new partnerships.

AGE DIVERSITY

Discovery Place Museum, Charlotte, NC

23CRESCENT COMMUNITIES

Page 26: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

Be CuriousWe are explorers, seeking information and perspectives that help us consistently generate insight into our customers and our marketplace. We are thoughtful, always asking why and rigorously seeking creative solutions to complex challenges.

Do What’s RightWe act with unwavering integrity, treating our people, partners, and places we are involved with as we would want to be treated. We are stewards of our relationships, our communities and the land.

Innovate AlwaysWe challenge assumptions, embrace risk and act with conviction in order to deliver “what’s next” in everything we do.

Deliver ExcellenceFor our organization, colleagues, customers, and partners, we are relentless in our pursuit of exceptional work, our search for growth and creating places with lasting value.

CRESCENT COMMUNITIES VALUES

24 STATEMENT OF STEWARDSHIP

Page 27: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

Masons Bend, Fort Mill, SC

Page 28: 2015 OF STEWARDSHIP STATEMENT - Crescent Communities...Roads bend around live oaks, homes nestle under pine boughs and antebellum cemeteries are shady pauses along oyster-shell paths

Crescent Communities, LLC 227 W. Trade Street Suite 100 Charlotte, NC 28202 (980) 321-6000crescentcommunities.com