FEEDING THE WORLD THROUGH RESPONSIBLE AQUACULTURE

2015 MEDIA KIT

YOUR GUIDE TO ADVERTISING, SPONSORSHIP & MEMBERSHIP OPPORTUNITIES

GAA MEMBERSHIPDemonstrate your commitment to responsible aquaculture – and your willingness to be among aquaculture’s thought leaders – by joining the hundreds of companies, organizations and individuals on six continents that are GAA members.

Your annual member dues help GAA carry out its mission of feeding the world through responsible aquaculture. Established in 1997, GAA acts as a voice for responsible aquaculture, working with industry, the NGO community, governments and academia to address the challenges and opportunities facing aquaculture, whether it’s initiating a dialogue at its annual GOAL conference, encouraging the exchange of science-based information in its bimonthly Global Aquaculture Advocate magazine or supporting Best Aquaculture Practices-certified facilities through media outreach and public relations.

There are five membership levels, beginning with subscriber membership and individual membership. The highest level of membership is governing; governing members participate in the leadership of GAA, and their representatives can serve as GAA officers or on the board of directors.

To find the right fit for you and your company or organization, contact GAA Relationship Manager Sally Krueger at +1-314-780-1444 or sallyk@gaalliance.org.

ANNUAL MEMBERSHIP DUES

Subscriber Individual Association Sustaining Governing

$60 $150 $500 $1,000 $1,500-$15,000

Figures in U.S. dollars.

GLOBAL AQUACULTURE ALLIANCEADVERTISING, SPONSORSHIP & MEMBERSHIP OPPORTUNITIES

1 3 Contact: Sally Krueger GAA Relationship Manager +1-314-780-1444 sallyk@gaalliance.org2 Find the opportunity that

best fits your organization’s needs

Browse the media kit

PAGE 2 ADVERTISE IN THE ADVOCATE The bimonthly Global Aquaculture Advocate magazine is the world’s leading source for information and research on efficient and responsible aquaculture. Advertise in the Advocate and reach a diverse range of professionals. Your ad appears in the print edition and free digital edition of the magazine. Add video to your ad in the digital edition at no additional cost. Advertising opportunities are also available in the GAA eUpdate newsletter.

PRINT CIRCULATIONCIRCULATION 3,500

PAGE 4SPONSOR GAA’S GOAL CONFERENCEGAA’s annual GOAL (Global Outlook on Aquaculture Leadership) conference features three days

of insight and analysis on the aquaculture value chain. Sponsor GOAL and increase your visibility by demonstrating your support for responsible aquaculture.

BECOME A GAA MEMBERJoin GAA and be part of an organization that actively advocates responsible aquaculture

through its various communications vehicles and its Best Aquaculture Practices third-party certification program.See membership levels and more information on previous page.

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PRINT DISPLAY ADVERTISING AD SIZES & RATES

Ad Size OrientationInchesWidth

InchesHeight

MillimetersWidth

MillimetersHeight

Full Page(bleed) Standard 8-3/4 11-1/4 222 286

Full Page(no bleed) Standard 7-1/2 10 190 254

2/3 Page Vertical 4-7/8 10 124 2541/2 Page

Island Standard 4-7/8 7-1/2 124 190

1/2 Page HorizontalVertical

7-1/23-5/8

4-7/810

19092

124254

1/3 Page HorizontalVertical

7-1/22-3/8

3-1/410

19060

83254

1/4 Page Standard 3-5/8 4-7/8 92 124

For premium placement, add $200 for outside cover and $100 for inside cover. 30% discount for GAA governing members, 15% discount for GAA sustaining members.

Ad Size Place 6 AdsSave 25%

Place 3 AdsSave 15%

SingleInsertion

Full Page(bleed) $1,000 $1,145 $1,350

Full Page(no bleed) $1,000 $1,145 $1,350

2/3 Page $750 $850 $1,0001/2 Page

Island $750 $850 $1,000

1/2 Page $635 $720 $8501/3 Page $480 $545 $6451/4 Page $390 $445 $525

2/3 V

1/2 I

1/4 S

1/2 H

1/2 V

1/3 V

1/3 H

AD SCHEDULE

Issue Ad Deadline Projected Bonus Distribution

January/February 2015 December 1, 2014National Fisheries Institute Global Seafood

Market Conference, Aquaculture America 2015, North Atlantic Seafood Forum

March/April 2015 February 2, 2015 Seafood Expo North America, Seafood Expo Global

May/June 2015 April 1, 2015 National Restaurant Association Show 2015, World Aquaculture 2015, Offshore Mariculture 2015

July/August 2015 June 1, 2015 Vietfish, World Seafood Congress, Seafood Expo Asia

September/October 2015 August 3, 2015 Seafood Expo Southern Europe, GOAL 2015, China Fisheries & Seafood Expo

November/December 2015 October 1, 2015 To be determined

PRINT GUIDELINES• Accepted file types: PDF, EPS, TIF, JPEG• Use high-resolution (300-dpi) images to

create artwork.• For bleed ads, dimensions include 1/8-in

(3.2-mm) outer border that is removed when the magazine is trimmed to its final size of 8.5 x 11 in (216 x 279 mm); be sure all text and images are placed well within the trim area.

• E-mail artwork files to sallyk@gaalliance.org; for files exceeding 15 MB, e-mail sallyk@gaalliance.org for submission instructions.

ONLINE DISTRIBUTION12,350 E-MAIL RECIPIENTS

DIGITAL ADVERTISINGAdvertise in GAA’s biweekly eUpdate newsletter and reach over 12,000 aquaculture professionals. eUpdate is dispatched at 9 a.m. EST every other Tuesday.

12,350 19% Newsletter subscribers Average open rate

GAA eUPDATE NEWSLETTER ADVERTISING

Position Ad PlacementDimensions

(Pixels)Maximum File Size

Place 4 Ads(Two Months)

Place 12 Ads(Six Months)Save 15%

1 Top Banner 468 x 60 40 K $750 $1,9002 Middle Banner 468 x 60 40 K $500 $1,2753 Bottom Banner 468 x 60 40 K $400 $1,020

Advocate advertisers receive a 15% discount for also advertising in the GAA eUpdate.Please note that the ads are static and do not rotate.

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Top Banner

Middle Banner

Bottom Banner

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GOAL: AQUACULTURE’S PREMIER CONFERENCEHelp make aquaculture’s journey toward greater production and sustainability possible by joining the more than 400 seafood professionals and thought leaders from around the world who attend the Global Aquaculture Alliance’s annual GOAL (Global Outlook on Aquaculture Leadership) conference. By organizing GOAL, the Global Aquaculture Alliance strives to fulfill its mission of advancing responsible aquaculture by providing a venue at which leadership development, cooperation and education are encouraged.

WHY ATTEND GOAL 2015?Be part of the solution. At GOAL, the industry’s thought leaders converge to address aquaculture’s opportunities and challenges. GOAL is a unique, once-a-year opportunity to network, build relationships and connect the supply side to the marketplace, all in a business-friendly, yet casual environment. Since its conception in 2001, GOAL has evolved into a must-attend conference for the world’s top seafood executives. GOAL is attended by a cross-section of representatives from industry, retail and foodservice, government, academia, investment and the NGO community.

GOAL 2015 COMPANION PACKAGEFor 2015, spouses and social companions of GOAL participants can take advantage of a special Companion Package that includes: • Vancouver City Tour – A chance to meet other social guests while learning about

the beautiful and highly diverse city during a guided tour • Invitation to GOAL Welcome Reception • Invitation to GOAL Gala Event.

WHY SPONSOR GOAL?GOAL is an ideal opportunity for companies and organizations to increase their visibility by demonstrating their support for responsible aquaculture through sponsorship. There are five sponsorship levels, and all include complimentary registration and logo placement. At higher levels of sponsorship, GAA will work to tailor your marketing plan to ensure that you attract the attention of your existing and potential customers. Opportunities include distribution of marketing materials, print and online advertising, social and networking event sponsorship, award sponsorship and media campaigns.

To capitalize on this unique opportunity to reach a diverse cross-section of seafood professionals and thought leaders, contact GAA Relationship Manager Sally Krueger at +1-314-780-1444 or sallyk@gaalliance.org.

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Benefit Diamond ($75,000) Platinum ($50,000) Gold ($35,000) Silver ($20,000) Bronze ($10,000) Value of Benefit

Social & Networking Event Sponsorship: Registration, Welcome Reception, Gala Reception/Dinner, Market Leaders' Reception (option to serve your seafood product*) Yes $50,000

Media Campaign: Microsite/webpage development, two dedicated emails, two banner ads in GAA e-newsletter, two full-page ads in Global Aquaculture Advocate, onsite video display Yes $25,000

Special Event Sponsorship: Aquaculture Innovation Award, Day 0 Pre-Plenary Seminar (topic to be determined by GAA), Day 1 or Day 2 Post-Plenary Seminar (topic of your choice, 30 minutes) Yes Yes $25,000

Lunch Sponsorship: Placement of table signage and/or your seafood products* Yes Yes $25,000

Morning/Afternoon Break Sponsorship: Placement of print/video marketing materials and/or your seafood products* as an appetizer Yes Yes Yes $15,000

Print Advertising & Editorial: One full-page ad and editorial profile in Global Aquaculture Advocate Yes Yes Yes $5,000

Registration Gift Item: Your company logo on a GAA-purchased gift item placed in attendee registration bags Yes Yes Yes $7,500

Plenary Marketing Placements: Your marketing materials placed on plenary room tables by GOAL staff Yes Yes Yes Yes $5,000

Market Leaders Reception: Complimentary Invitation(s) to Market Leaders Reception Two Two Two One $1,000

Registration Pack Inserts: Your promotional literature placed in registration packs Yes Yes Yes Yes Yes $3,000

Logo Placement: Your logo appears onsite, in all GOAL-related digital materials, including on-stage and GOAL-related webpages, emails and mobile application Yes Yes Yes Yes Yes $3,000

Complimentary GOAL Registrations: Number of registrants and value shown at right; includes delegate and social companion

Seven ($14,000)

Five ($10,000) Three ($6,000) Two ($4,000) One ($2,000)

Value of Sponsorship: $178,500 $99,500 $45,500 $16,000 $8,000

(*Subject to professional chef approval, HAACP certification and customs clearance)