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1 | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
2 | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
CORE Table of Contents CORE ..................................................................................................................................................... 2
Niche Markets ....................................................................................................................................... 4
Evergreen markets – do it once; get paid for years .................................................................... 6
The Way I’m Going In 2015 ............................................................................................................ 7
Content marketing ............................................................................................................................ 7
Weird Niche Content ............................................................................................................................ 8
Weird Niche Authority .......................................................................................................................... 8
Old Way ............................................................................................................................................. 8
New Way ........................................................................................................................................... 9
The Authority Site ......................................................................................................................... 9
Scheduling ................................................................................................................................... 11
And Now for the Magic ...................................................................................................................... 11
Rank Fast ........................................................................................................................................ 11
Summarize .......................................................................................................................................... 12
Content Backlinks............................................................................................................................... 13
More Content Backlinks ................................................................................................................ 16
Additional Niche Marketing Systems ............................................................................................... 17
3 CORE | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
Disclaimer: The following lesson is based on my personal experiences and the methods I personally use which
may or may not be the best or most effective practise.
Please read:
The method outlined in this publication is not intended for use as a source of legal, business, accounting or
financial advice. All readers are advised to seek the services of competent professionals in the legal, business,
accounting, and finance fields.
Absolutely no guarantees of income are made. Any references to income are done solely for the purpose of
illustration and should not be understood as typical results. Reader assumes full responsibility for use of
information contained herein. The author and publisher assumes no responsibility or liability whatsoever on
the behalf of the reader of this literature.
If you do not accept these terms, please close this publication and discontinue using it immediately.
__________________________________________________________
Question: What do you think is the 1 KEY element to
online profit, success and residual income?
Do you know the answer… You should!
It’s an audience, but not just any audience… I’m talking about an
audience who are desperate to either buy or at least consider
purchasing your product or the one you are promoting.
‘The Perfect Audience’
And believe it or not that perfect audience is lurking around every
single internet corner… waiting for you, me or anyone to provide
them with a solution.
4 Niche Markets | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
The mistake so many marketers make; is assuming they need a huge
audience to succeed online, but that isn’t the case, sure if you can
muster up a massive audience then you will of course; Make more
money.
But the point is: You don’t have to
Niche Markets
Niche markets are a perfect starting point for anyone looking to
make their first dollar online but it doesn’t stop there.
Once you make a move into a niche market you can continue to
stack up a nice residual income, often for years to come.
The screen shot below shows stats for one of my niche sites called
How to make your bum bigger:
http://howtomakeyourbumbigger.com/
5 Niche Markets | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
That may sound like a ridiculous subject or niche for a website or
part of a website and yet it receives 4000 – 5000 unique views per
month due to interesting content; which ranks high on Google…
Look:
*UK Results, but feel free to check results where you are.
6 Niche Markets | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
There’s nothing special about this site, nothing at all, just interesting
content with links and banners scattered throughout.
To be honest I haven’t really done anything with this site or a ton of
others just like it for quite a while; apart from add new content every
now and then.
And yet they continue to generate passive income month after
month
How much do they make… well nothing ground breaking but these
little niche related sites make anything from $50 - $500 every month
Niche marketing is how I first made money online after failing
miserably with everything else I tried.
And I still do it… because it just works.
Evergreen markets – do it once; get paid for years
Nearly everything I do or teach is based around evergreen niche
markets and niche marketing because; at the end of the day when
the dust settles on the latest fad, loophole or product launch…
People will still need a solution to that nasty back acne or those
painful Hemorrhoids.
And where are they most likely to search for a solution?... The
internet of course.
7 Niche Markets | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
Niche Marketing isn’t rocket science either; a simple little WordPress
site based on a specific niche offering useful and helpful content like
the one above is all you need.
The Way I’m Going In 2015
Better still, and this is the way I’m going in 2015 is one site based
around a broad niche containing sub niches, I’ll explain a little more
in a while but let me just state that content is the key to making
Niche Marketing work.
Content marketing
Great content is how you become a great Niche Marketer; you can
use it in so many ways but let’s keep things simple for a moment…
1. You have a blog in an underserved niche
2. You add helpful posts on a regular basis
3. Each post contains one or maybe two links to an offer
4. You rank high pretty quick because competition is low and your
content is good
5. You have the attention of that Perfect Audience and a
percentage of your readers buy through one of your links
6. And it continues because the niche is evergreen and there will
always be people looking for a solution to that problem.
It’s basic blogging for profit with a Niche Twist.
8 Weird Niche Content | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
Weird Niche Content
The fact that you are now reading this PDF means you have access to
at least some of my Weird Niche Content packs.
Each pack focuses on one niche and includes the following:
1. 400+ Niche Keywords, including low competition buying
phrases.
2. 6 high quality niche specific 400+ word articles (Unique to me)
3. Niche report covering Target audience and profitable products
for you to promote.
4. 300 unique articles (50 spun versions of each article)
5. 6 spin ready (syntax) articles
But you probably already knew that didn’t you, so let’s talk about
how you use the packs and how you make money.
Weird Niche Authority
Old Way
For a long, long, long time the rule was:
1. Buy a niche related domain
2. Build a niche related site
3. Add content
4. Add links
5. Throw in some backlinks
9 Weird Niche Authority | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
6. Make money
7. And move onto the next niche
I’ve used and taught this method myself, I still use it and it still works
but there is a better way.
You see if you use the tried and tested method above sooner or later
you’re going to run across the flaws.
Let me explain;
Its time consuming, it’s boring, it’s difficult to maintain lots of sites,
the sites are content thin and so they suffer in terms of ranking after
the many Google penalties and updates, etc, etc…
Sure the old way still works –But its hard work
However; there is a better way (I hinted at it above)
New Way
The Authority Site
Forget buying domain after domain and setting up site after site –
Build a Siloed Authority site instead, If that sounds complicated,
don’t worry it isn’t.
One domain and one website – That’s it
Here’s how, look:
10 Weird Niche Authority | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
Let’s assume you have 3 Weird Niche Content packs, each one is a
different niche; so you have 3 sub niches; see above where it says
‘Back Acne’ ‘Hemorrhoids’ ‘Urticaria’ & ‘Eczema’.
Then from each of those sub niches you build out your silo tree (see
the example).
The silo doesn’t have to be intricate, big or clever as long as it’s
related it will work.
11 And Now for the Magic | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
Scheduling
All you have to do is load up the content from each pack add your
affiliate links where you want and schedule the posts to go out at
predetermined intervals (whenever you like).
Do the same for each pack and you’re done.
If you have the starter pack of just 3 niche packs and schedule just 3
unique posts a week you have enough content for 6 weeks which is a
great starter for your Authority site.
If you have more than just the 3 packs or you want faster results
simply schedule to post more often… once, twice, three times a day!
And Now for the Magic
Each time you add a post you are effectively bolstering your existing
posts, by interlinking the silo and linking to other sub niches you
reduce bounce rates, which in laymen’s terms simply means people
stay on your site longer.
And for those of you who don’t know; reducing bounce rates and
providing a good user experience is vitally important today.
Rank Fast
Because the content targets niche markets it often ranks for some
phrases quickly, these phrases draw the attention of anyone
interested in that specific subject and so your visitor numbers grow
and when this happens, then other posts and the whole site begins
to benefit.
12 Summarize | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
There really is little point in trying to game Google – This is
completely White Hat and Google Love it.
There are many websites which are doing this very thing; I now do it
myself… Here’s a screen shot of the type of site I’m talking about.
Summarize
Let me summarize this for you: Instead of running around like a
headless chicken trying to balance lots of sites you simply
concentrate on one site.
There is no need to game Google… In fact I would strongly advise
against it when building out a site such as this.
13 Content Backlinks | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
Content is Key, and you now have the best weird, embarrassing,
desperate niche content resource in the business.
Content Backlinks
Each niche pack we supply comes with 300 spun and unique articles,
and here’s a great way of using them.
1. First of all you’ll want to add the content to your site, with your
affiliate, CPA, product referral links.
2. Once you have your content loaded up on your site you can use
the additional (spun) versions of the content as content
backlinks.
3. Post unique versions of your content on article sites…
But article sites don’t work anymore do they?
Well that kind of depends how you look at them. Sure the old article
marketing methods are pretty much a thing of the past.
As such most people don’t bother with article sites…
But here’s the thing… they are highly valuable
As Backlinks
Take a look at the following screen shot below:
14 Content Backlinks | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
Domain authority of more than 80%... Backlinks like this are
spectacular, but most people have moved on because they think
article sites are not worth their time.
15 Content Backlinks | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
As you can see, they are.
Note: Don’t post junk and don’t use auto-posters. You only need one
or two of these sites linking to each piece of content to make a huge
difference.
Tips:
Check out each piece of content before posting to sites.
Ideally use and edit a spun version of a different article to link to the
article on your site
Example:
1. Use: Article 1 on your site
2. Use: Spun version of Article 2 on article site
For best results you should link to content and not to the main url.
Example:
Link to Article 1 on your site: www.yoursite.com/Article1
Instead of…
Linking to www.yoursite.com
Linking from any third party site should be done on relevancy.
Think about it, it makes perfect sense.
16 Content Backlinks | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
An article about urticaria will be relevant if it links to a URL which has
further information related to urticaria, and eventually your site will
be rewarded for having relevant content based backlinks.
On the flip side
An article about urticaria that links to the main URL which has details
of many niches is not so relevant, not so good and so the rewards in
terms of ranking will be thin to non-existent.
Or
An article about urticaria that links to a URL which has information
related to Kitchen Renovation - do I need to spell it out… Look out for
the google slap; believe me it’s coming your way if you build
backlinks like this.
More Content Backlinks
I don’t want to make this little PDF any longer or more complicated
than have to.
Content is king
Relevant content backlinks from high domain authority sites are
perfect.
The little checklist I mentioned above (for article sites) use it on
Facebook, G+, Wordpress (free), Hubpages and a hundred other sites
which have huge domain authority.
Why not turn parts of the content into PPT videos and put on
YouTube.
17 Additional Niche Marketing Systems | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
Mix it up, post quality, don’t spam… It’s easy
Cherish and grow you’re authority site, use our content, keywords &
product recommendations, add your links and make money.
The more content you add, the bigger your site will grow. Bigger sites
with a huge trust value and great content mean more money.
Additional Niche Marketing Systems
Click here for IPS details
18 Additional Niche Marketing Systems | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
Click here for LA2 details
Click here for SEO Synergy details
19 Additional Niche Marketing Systems | © 2015 Mark Bishop IKKONIK Ltd. All Rights Reserved.
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