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2015 Leadership in Digital Marketing (New York)
Tuesday, OcTOber 6, 2015
adminisTraTive nOTes
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agenda
2015 Leadership in digital marketing (new york)
Tuesday, October 6, 20157:25am – 5:10pm
7:25am – 8:25am
Breakfast
8:25am – 8:30am
Argyle Executive Forum Opening Remarks
8:30am – 8:35am
Session Introduction Presented by TrackMaven:
Caitlin FitzgeraldDirector of Sales TrackMaven
8:35am – 9:10am
“Purpose. Innovation. Attitude”
Managing in this brave new world of marketing requires more than expertise. Yes, it takes knowledge of audiences, markets, data and technology to succeed. But today, it also takes a culture of controlled risk-taking, a culture of experimentation and innovation. More so, it takes knowledge of self and the courage to test your limits, to trust and be brave. It boils down to three things: Purpose, Innovation and Attitude.
Susan CanavariChief Brand OfficerJP Morgan Chase
agenda
9:15am – 9:35am
Fireside Chat Presented by Oracle
Featuring:Vik KathuriaHead of Global Agency RelationshipsOracle
Amit PandyaMarketing Strategy and OperationsNew York Life
9:35am – 10:05am
Coffee Break
10:10am – 11:00am
Breakout Sessions
Track 1 – Panel Discussion – Room 3.11
“Building Stronger Engagement With Storytelling and Discovery”
Session topics include but are not limited to:• In a world where everyone is connected and everything is measurable, how can marketers ensure
that their content is engaging and will get noticed?• Best practices for creative, distribution and optimization learned from executing a successful
content campaign• Delivering the most tailored, personalized content at all touchpoints to drive customer engagement• Exploring the most innovative channels and technologies to communicate with your customers• Successfully driving user engagement with branded storytelling• Measuring and demonstrating the ROI from these efforts to the executive team
Moderator:Bernhard MorsVice President, Corporate & Digital CommunicationsMasterCard
Panelists:John CostelloPresident, Global Marketing and InnovationDunkin’ Brands
Paul JelinekSVP Business DevelopmentTaboola
*Please note, this session is off the record.
Swan SitVice President, Global DigitalElizabeth Arden
Kevin ThompsonVice President Customer Experience and DevelopmentBarneys New York
agenda
Track 2 – Panel Discussion – Hudson Theater
“Driving ROI & Brand Value through Actionable Data”
Session topics include but are not limited to:• How has today’s sophisticated, empowered consumer changed the way that your organization
interacts with customers? • Understanding audience fragmentation and the multitude of channels being utilized by customers throughout their decision process • How do you and your team facilitate brand engagement given this new dialogue• How are you aligning and integrating your brand’s efforts across multiple channels to drive
engagement? • Specifically, how are you leveraging new tools and technologies to sift through data to better inform marketing efforts across multiple channels?• Extracting value from data to make informed business decisions and optimize revenue growth • Using analytics to identify high performance segments and driving profits in those areas• Utilizing new measurement tools and ROI to demonstrate the value of marketing within the
organization
Moderator:Glenn BurkeVice President, Marketing & Business DevelopmentAvis Budget Group
Panelists:Leslie DotyChief Marketing OfficerTrusted Media Brands
Sam NorpelVP, Digital Transformation & AcquistionLands’ End
Sean ShoffstallVice President, Strategy and Innovation Teradata Marketing Applications
*Please note, this session is off the record.
agenda
Track 3 – Panel Discussion – Room 3.04/3.05
“Adding Context to the Customer Journey”
Session topics include, but are not limited to: • How to connect the dots to better understand the “big picture”.• Utilizing contextual marketing within the customer journey to drive engagement, conversions, and
campaign performance• Building and evolving an email marketing program to evolve your brand to be best in class• Merging online and offline channels to serve consumers that move between them more effectively• Measuring channel contribution and apportioning marketing spend• Managing omni-channel campaigns and leverage data to create dynamic, personalized, and
predictive content• Building a unified view of your customer across screens and devices• What does contextual marketing look like for digital marketers? You need to layer on context at
different touchpoints, on different channels, and at different places in the customer journey
Moderator:Scott HurlbertVice President, Digital ChannelsPeople’s United Bank
Panelists:Steve HafferChief Information Officer/ EVP of Omni-Channel Customer EngagementAmerican Signature
Vivek SharmaCEOMovable Ink
Bryan VanDykeHead of Digital StrategyMorgan Stanley
agenda
Track 4 – Group Discussion – Room 3.02/3.03
“2015 Leadership Digital Marketing Group Discussion: Spotlight on Advertising”
Marketers today have many ways to reach customers and prospects, and new channels (digital advertising, online video, and mobile) offer CMO’s and digital marketing professionals exciting new ways to reach fickle buyer segments at the right time and place. Like explorers of old following a trail of clues to the treasure, leading marketers are using insights from digital activity data to connect advertising and buyer path-to-purchase activity to identify and capture more customer revenue.
At the same time, they use data to understand and segment their customers, find new customers, and measure the performance of their marketing spend. Data has become the wedge for marketers to drive change and justify new investments and with the onslaught of data empowering digital platforms, what impact does it have for TV and how will the two platforms evolve to complement each other?
Argyle Executive Forum, in partnership with Simulmedia, is bringing together marketing leaders from a variety of industry verticals at our 2015 Leadership Digital Marketing Group Discussion: Spotlight on Advertising to discuss best practices and lessons learned when leveraging audience data and advertising to achieve marketing success.
11:00am – 11:05am
Switch Track Sessions
agenda
11:05am – 11:55am
Breakout Sessions
Track 1 – Panel Discussion – Hudson Theater
“The New Customer Journey: Why Content Defines How Consumers Meet, Engage and Return to Your Brand”
Session topics include, but are not limited to:• Identifying your customer’s experiences• How has the customer journey evolved over time and how do you identify when and how to reach
your target audience?• Best practices for understanding today’s consumer journey and reaching their intended audience
with impact• How content can best impact the way customers choose to engage with your brand?• The effectiveness of marketing efforts along the customer journey and ways to improve and prove
ROI along the way.
Moderator:Ken BauschVice President MarketingWorld Kitchen
Panelists:Deirdre BigleyGlobal Chief Marketing OfficerBloomberg
Lori FeldmanGlobal Head of Social Media & Digital StrategyCigna
David IvesChief Revenue Officer NewsCred
Scott McAllisterSenior Vice President, Digital Marketing & RevenueTime Inc.
agenda
Track 2 – Panel Discussion – Room 3.04/3.05
“Leveraging Digital Marketing to Drive Results” Session topics include, but are not limited to: • Where is your company with regards to integrating its marketing efforts across multiple channels to
drive engagement? • How are you facilitating the intersection of traditional marketing and newer digital techniques? • How have your marketing plans and processes changed in the past few years to incorporate digital into your activities? • Have you taken incremental, experimental steps, or made significant investments in this areas? What areas of the business have been involved?• Can you share some of your early failures? What did you try that just didn’t work, and what did you
learn from that?• Where/how have you experienced the greatest level of success with your digital marketing efforts• Have any of you made any strides in how you measure and report ROI?• Where are you in your ability to gain a single view of a customer? Have you experimented with
using big data analytics to obtain real-time customer behavioral insights to execute “next best action” marketing?
• Has there been any other innovative use of analytics to support marketing in your organization?
Moderator:Denise JackSr. Director, NA & APAC Field MarketingLithium
Panelists:Carlson ChoiVice President, Digital Initiatives GroupMattel
John GottschalkSenior Vice President of Dealer RelationsFordDirect
Pamela MeekGlobal Head of External CommunicationsSAS
Robin WyattVice President, Marketing, Disney Theatrical Group The Walt Disney Company
agenda
Track 3 – Panel Discussion – Room 3.11
“Using Analytics to Cater to the Multi Touchpoint Customer”
Session topics include, but not limited to:• How are marketers creating a more holistic view of customers across channels in real time? • What challenges are you encountering in building a thorough, real-time view of your customers? • How are marketers leveraging this customer information to create personalized interactions that
drive revenue? • Leveraging data to better tailor every interaction with each customer • Best practices in creating complementary touch points and how to track and integrate these across channels• Best practices in cross channel data connection and activation • How far along is your organization on the maturity curve? • Challenges encountered, success stories• Marketing’s transformation into a data driven science • Being the catalyst to help your marketing organization make this transition • Utilizing new measurement tools and ROI to demonstrate how marketing investments contribute to the organizational goals • Moving past simple descriptive analytics in order to be more predictive and prescriptive with a marketing goal orientation.
Moderator:Stacy GordonCMO and Business Head - East CoastLatentView
Panelists:Paul ButcherHead of Digital Communications Citibank
Carol McNerneyVice President, Marketing Strategy, Insights and OperationsPitney Bowes
Vicky Robertson-MackHead of Marketing, Sears Home ServicesSears Holdings
Clay StobaughExecutive Vice President, Chief Marketing OfficerJohn Wiley & Sons
agenda
Track 4 – Group Discussion – Room 3.02/3.03
“2015 Leadership Digital Marketing Group Discussion – Digital Metrics that Matter: Monetizing Data & Measuring the Customer Experience”
In the digital age, marketing is all about delivering a consistent, relevant and value-add brand experience wherever your customer might be. A marketer’s ability to execute on that strategy requires deep analytic insights across all aspects of the customer experience. Depending on an organization’s maturity, business model, and internal priorities, their analytic needs will vary significantly. However, all organizations can approach defining the digital metrics that matter according to a set of best practices that we will cover during this session.
Argyle Executive Forum, in partnership with GoodData, is bringing together leading CMOs and marketing leaders from variety of industry verticals in a discussion-based format at our 2015 Leadership Digital Marketing Group Discussion - Digital Metrics that Matter: Measuring the Customer Experience in New York City. The group will focus on several areas, including (but not limited to):
• How marketers can unlock the value in their data to bring to market new offerings to their partners• How CMOs can be a driver of this new source of revenue generation• Provide examples of industries that have successfully monetized their data
11:55am – 12:55pm
Lunch
agenda
12:55pm – 1:15pm
Thought Leadership Spotlight Presented by Marketshare
“Digital Measurement: You’re Doing it Wrong (And How to Get it Right)”
Your brand invests more in digital every year. But how accurately are you assessing digital performance?
If you’re like many marketers, you might be measuring digital effectiveness in the wrong way—and misdirecting online marketing investments as a result.
Drawing on case studies, industry research, and MarketShare’s analytics experience with many of the world’s most recognized brands, this talk will explore where digital measurement can fall short—and how you can shift the analytics paradigm for more impactful digital investments.
You’ll be introduced to the right analytics approaches to:
• Guide digital investments that amplify the overarching brand strategy;• Optimize digital initiatives for online and brick-and-mortar results; and• Understand the full path of attribution across each digital and addressable marketing touchpoint,
getting greater visibility to the effectiveness of digital and direct marketing
You’ll learn concrete steps toward building predictive measurement programs that optimize marketing investments—and drive powerful 1:1 engagements with the right customers online.
Kathy BachmannEVP, Managing Director, AmericasMarketShare
agenda
1:20pm – 1:40pm
Thought Leadership Spotlight Presented by SAS
“Smackdown in the C-Suite!”
Marketing executives are bummed out. They’re being newly measured on enabling the digital enterprise. But what the heck does that mean?
Author, blogger, and SAS executive Jill Dyché will discuss the new role of Chief Digital Officer, coloring in how marketing executives can align with their digital peers—or claim the digital domain outright! Using case studies from her latest book, The New IT: How Technology Leaders Deliver Business Strategy in the Digital Age (McGraw-Hill, 2015), Jill will discuss where and how to begin the digital journey, the differences between marketing and digital executive roles, and a rapprochement that can result in renewing customer focus. She’ll argue how a combination of analytics and digital might just be Marketing’s new killer app!
What You Will Learn:• Why a digital strategy is a business strategy (and vice versa)• Similarities and differences between the CMO and the CDO• The right time for a Chief Digital Officer (maybe you’re it!)
Jill DycheVice President, SAS Best PracticesSAS
1:40pm – 2:10pm
Coffee Break
agenda
2:10pm – 3:00pm
Track 1 - Panel Discussion – Room 3.04/3.05
“Are CMOs Headed for Extinction?”
Session topics include, but are not limited to: • How are CMO responsibilities changing in response to the evolving nature and pace of buyer
engagement in today’s digital, customer-driven world?• What offshoot roles are emerging that include a component of marketing, such as chief customer
officer, chief experience officer, chief digital officer, etc.?• What does the road map for the role look like, and do CMOs have a skills gap on what’s needed to
adapt and thrive?• How are traditional strategies and tactics changing given that buyers are now two-thirds to 90% of
the way through their journey before reaching out to a vendor?• How can senior marketers excel at managing complexity and anticipating what’s right for customers
in real time?
Moderator:Robert TasChief Marketing Officer and SVP of MarketingPegasystems
Panelists:Ryan BonifacinoChief Marketing Officer and Senior Vice President, DigitalAlex and Ani
Michelle CutterVice President of eCommerce and MarketingTumi
Aniko DeLaneyChief Marketing Officer of Corporate MarketingBNY Mellon
Raj RaoVice President, Global eTransformation3M
agenda
Track 2 – Panel Discussion – Hudson Theater
“Improving The Customer Experience With Social Media”
Session topics include, but are not limited to:• Learn how brands are evolving customer engagement to improve marketing and customer support
experiences • Hear how marketers are turning customers into loyalists, and loyalist into brand advocates • Using social media to tell a story and emotionally connect with customers• Building brand loyalty through personal connections• Discover how social customer support has dramatically changed expectations• Understand how marketers are protecting themselves from brand hijacks and creating safe
environments for customers
Moderator:Peter FriedmanChairman & CEOLiveWorld
Panelists:Jesse AngeloChief Executive Officer & Publisher The New York Post
Paul ButcherHead of Digital CommunicationsCitibank
Inga ProssVice President, Sales & MarketingElizabeth Arden Red Door Spa
Hilary Strauss HahnVice President, Strategic Partnerships. Customer Experience Evangelist Frontier Communications
agenda
Track 3 – Panel Discussion – Room 3.11
“The Value of a Clear View”
Session topics include, but are not limited to: • Where are you in your ability to gain a single view of a customer? Have you experimented with
using big data analytics to obtain real-time customer behavioral insights to execute “next best action” marketing?
• Has there been any other innovative use of analytics to support marketing in your organization?• Encouraging action through use of emotion in digital channels• Seizing opportunities to enhance retention and build stronger relationships• Best practices for taking control of your data to get a handle on digital identity• How are marketers leveraging this customer information to create personalized interactions that
drive revenue? • Leveraging data to better tailor every interaction with each customer • Best practices in creating complementary touch points and how to track and integrate these across channels
Moderator:Brian HovisSenior Vice President, Head of Digital Marketing, US Bank and MortgageCiti
Panelists:Gary DavisVice President, Global Field & Consumer MarketingIntel Corporation
Stephen JalkutHead of MarketingTokio Marine U.S.
Kathy MenisSenior Vice President, MarketingSignal
Chantal Restivo-AlessiChief Digital OfficerHarperCollins Publishers
3:00pm – 3:25pm
Coffee Break
agenda
3:25pm – 3:30pm
Session Introduction Presented by Marketing Profs:
Sharon HudsonVice President of Advertising and EventsMarketingProfs
3:30pm – 4:05pm
Fireside Chat
As the digital age matures, tech-savvy consumers expect seamless, cross-channel brand experiences no matter which device they may be using. In order to maintain a competitive edge, marketers need to be focused on creating exceptional and engaging customer experiences that effectively span screens and devices. At the same time, the need for tighter online security is greater than ever while marketers while strike a balance between being on the cutting edge of marketing strategy and keeping consumer information secure.
Join Gary Davis of Intel and Helen Vaid of Walmart.com as they discuss best practices and lessons learned during Fireside Chat moderated by Forbes blogger, Avi Dan.
Gary DavisVice President, Global Field & Consumer MarketingIntel Corporation@garyJdavis
Helen VaidVice President, Digital Store OperationsWalmart.com
Interviewed by: Avi DanMarketing/Advertising BloggerForbes
4:05pm – 4:10pm
Argyle Executive Forum Closing Remarks
agenda
4:10pm – 5:10pm
Closing Reception
__________________________________________________________________________________
*Please note, the agenda is subject to change.
The information, views, and opinions expressed by speakers and other participants at our conferences are those of the individual and do not necessarily reflect the views and opinions of Argyle Executive Forum.
Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.
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Thought Leadership spotlight & breakout breakfast partner
Thought Leadership spotlight partners
Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from cross-channel, content, and social marketing with data management and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use award-winning marketing technology and expertise to deliver personalized customer experiences. Marketing Simplicity. Gain the most comprehensive view of customer data. Simplify marketing complexity with the most powerful cross-channel platform. Deliver personalized content at each step of the customer journey.
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Enterprise Ready. Consider the advantage of a single unified solution that marketers love and IT trusts. Connect all marketing technology on one platform. Unify your data and execute programs across all digital channels.
Visit oracle.com/marketingcloud.
MarketShare helps marketers grow revenue. Combining advanced analytics technology, scientific leadership and deep domain expertise, MarketShare enables large companies to measure, predict and dramatically improve Marketing’s impact on revenue—typically generating a 20%-30% improvement in marketing effectiveness and 3%-4% revenue increase, yielding a 3x-50x first-year ROI. Widely considered the market leader, MarketShare helps direct tens of billions of marketing investment dollars globally. To learn more about MarketShare, visit www.marketshare.com.
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Thought Leadership spotlight partners
SAS works with marketing executives like you every day – delivering powerful solutions to solve your toughest marketing and organizational challenges. Right this minute, organizations worldwide are turning to SAS® for straightforward advice on how to build a more durable and profitable customer base by:
• Fostering customer-centric business strategies in a product-centric organization.• Transforming volumes of customer data into insight that can be used to make smarter decisions.• Formulating a progressive strategy for implementing the technology to get there.
Why? Marketing’s challenges have changed. Our customers are highly informed and connected. They expect consistent service through every channel – from the Web, email, phone and the storefront – which makes orchestrating interactions even more complex.
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This holistic approach solves critical marketing challenges – from formulating strategy, to gaining insight from data and analytics, to optimizing customer interactions, to understanding the customer experience.
Providing a full suite of customer intelligence solutions fueled by the world’s best analytics, SAS gives organizations the power to:
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Used at more than 55,000 sites in 131 countries, including 90 of the top 100 companies on the 2011 Fortune Global 500® list, SAS is proud to celebrate more than 35 years of giving our customers THE POWER TO KNOW®.
Learn about all of our marketing solutions and how the best companies are using SAS to stay on top at sas.com/solutions/crm.
parTners
Founded in 2006, LatentView Analytics has today emerged a trusted analytics partner to Fortune 500 companies across verticals. We help our clients develop and deploy result-oriented analytics solutions that enable smarter decisions. Our solutions help clients improve marketing performance, efficiently trade-off risks against available opportunities, maximize customer value and increase revenues. LatentView Analytics is one of the fastest growing data analytics firms globally and has been named of the Deloitte Technology Fast 50 list for five consecutive years.
Recognized as a global market leader in Marketing Analytics (Source: Sourcing Line, USA), the company is one of the fastest growing data analytics firms globally. LatentView Analytics works with CMOs to help them in their digital transformation journey. Using digital data, we provide marketing heads with a granular understanding of their consumers and their purchase behavior. This in turn results in higher marketing effectiveness and increased revenue and market share. Our highly efficient data analytics models combine various data sources and types to efficiently predict behavior and outcomes.
LatentView Analytics is proud to be on the exclusive list of Advanced Consulting Partners to Amazon Web Services (AWS). This is a great validation of our expertise and experience in cloud computing.
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For more information please visit www.latentview.com . To stay upto date with the latest trends in marketing analytics, follow us on www.linkedin.com/company/latentview .
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panel partners
LiveWorld is a social media solutions company that provides services and software for human engagement at scale to help brands develop deeper relationships with customers. LiveWorld delivers a full range of social media solutions to improve relationship marketing, customer support, and market learning. Fortune 500 brands use our solutions to engage their clients in a way that’s social, personal, and direct, yet affordable and sustainable on a large scale. Our proprietary technology empowers people to moderate and respond to user comments at scale and to analyze data in context with human intelligence and sensitiv-ity. LiveWorld is a trusted partner of the world’s largest brands, including the number-one companies in retail, CPG, pharmaceutical, and financial/travel services. For our clients, we develop strategy, create and publish content, engage customers, moderate content, manage crises, and glean insight from social media. LiveWorld is headquartered in California, with offices in New York City and San Jose. Learn more at www.liveworld.com and@LiveWorld.
What happens in the moment influences how we act, and how we remember it. Shouldn’t marketing do the same thing? Movable Ink’s mission is to enable brands to market in the moment with real-time digital content delivered at massive scale. agileEMAIL, by Movable Ink, is changing the way email marketing is done empowering brands to design, code, and send email that reacts and adapts at the moment an email is opened, or reopened. Now marketers can change the content of an email after it is sent, automatically tailoring and personalizing every message, to deliver the most relevant email message for everyone. It’s easy to use, works with any email service provider, and provides consumers with the highly engaging email they are looking for. Movable Ink’s agile marketing solution makes it easy to plan, create, and execute email campaigns that adapt to each individual consumer the instant they engage. Hundreds of innovative brands, such as American Eagle Outfitters, Time Inc., Lilly Pulitzer, and Finish Line, use agileEMAIL, by Movable Ink, to increase email engagement, conversions, and ROI. The company is headquartered in New York, New York with an office in London, England. For more information, please visit http://www.movableink.com.
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panel partners
We are no longer in the “marketing as usual” era. Customers now expect organizations to interact with them in a way that shows they know them, and that puts their needs first. Enter the Age of Un-Marketing, where customers don’t feel like they are marketed to, they simply get what they need, when and where they need it from companies that understand them. In response, Pega has created a new approach that unites customer engagement with business processes to allow organizations to evolve as fast as their customers.
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Signal (formerly BrightTag) is the global leader in real-time, cross-channel marketing technology. The Signal Open Data Platform helps marketers collect data from any offline or online source, synchronize the data across all touchpoints, and distribute it to any marketing or analytics endpoint – all in real time. The platform is ecosystem-neutral and makes data and marketing technologies work better together. More than 8,000 brands and digital agencies around the world rely on Signal’s patented technology. Visit www.signal.co to learn more.
panel partners
Taboola is the leading global discovery platform, serving over 200 billion recommendations to over 550 million unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, FOX Sports, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Pasadena, Tel Aviv, London, New Delhi, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distrib-ute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.
Teradata is a global leader in analytic data platforms, marketing and analytic applications, and consulting services. Teradata helps organizations collect, integrate, and analyze all of their data so they can know more about their customers and business and do more of what’s really important.
Visit marketing.teradata.com for details.
GoodData works with over 30,000 global businesses to provide customer insights across the entire buyer lifecycle for clear forecasting, predictable revenue attribution and digital marketing performance management. With guided analytics based on the collective learning and best practices from millions of users, GoodData improves the speed and quality of data driven decisions throughout your organization; much like popular B2C vendors do when recommending movies or consumer purchases.
discussion group partners
parTners
discussion group partners
Simulmedia, Inc., (www.simulmedia.com) a New York based marketing technology company founded in 2009, is the leader in driving guaranteed business outcomes for advertisers through traditional TV marketing. Simulmedia’s platform is powered by the world’s largest database of information on what people watch and buy, combined with access to TV inventory that reaches 110 million U.S. households. Using its proprietary science and software, Simulmedia reaches specifically-defined audience segments on TV at massive scale, matches consumer purchase data to TV viewing data, and determines the actual sales impact of the advertiser’s TV campaign. The results Simulmedia delivers are guaranteed.
session introduction partner
MarketingProfs has been helping create smarter, better marketers since 2000. We offer marketing training and professional development resources for individuals and marketing teams of all sizes. We help marketers connect the dots between learning and action, providing practical information they can immediately put to use.
We provide off-the shelf and custom courses on a wide range of marketing topics via elearning or face-to-face delivery. Our PRO library, containing over 7,000 articles, seminars, how-to guides, podcasts, tutorials, and case studies from some of the sharpest minds in the industry, ensures that your marketers have the know-how they need at their fingertips—fast.
Our real-world education helps turn even the toughest marketing challenges into success stories. As a result, we’ve become a trusted resource for a community of more than 600,000 marketers. Learn more at www.mprofs.com/training.
session introduction & networking partner
TrackMaven’s competitive intelligence platform has been adopted by hundreds of the world’s best brands. Content and social media marketers use TrackMaven to benchmark content performance and identify engaging topics and tactics. This helps them become more data-driven and increase marketing effectiveness.
Founded in 2012, the company is headquartered in Washington, DC. To learn more, visit WWW.TRACKMAVEN.COM or follow us on Twitter @TrackMaven.
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breakout Lunch partner
Datorama is a global marketing intelligence company that provides the world’s first marketing data hub to help executives, analysts and IT professionals quickly manage and confidently execute upon vast amounts of data. It provides the capability, in today’s fast-paced industry, to quickly gain control and confidence in marketing decisions – even with the rapid introduction of new technologies, goals and metrics. From data management to visualization, Datorama handles it all – enabling marketers to make real-time decisions across an ever-expanding landscape of marketing channels.
senior supporter partners
Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.
Appboy is pioneering a new vertical in the marketing automation industry with a powerful platform designed for companies looking to build better relationships with customers through mobile and other emerging channels. With its industry-leading 360-degree user profiles and audience segmentation engine at its core, coupled with an advanced multi-channel campaign creation and delivery system that automates life-cycle marketing campaigns across multiple messaging channels, Appboy empowers marketers to make intelligent, data-driven decisions around how to best engage, retain and monetize customers. The Appboy platform powers some of the most successful brands in the new mobile economy, ranging from exciting next-gen photo creation and sharing apps like PicsArt, to more established and well-known businesses such as Samsung, iHeartMedia, EPIX, Urban Outfitters and many more. Each of these customers has benefited from Appboy’s thought leadership, relentless innovation and focus on delivering tangible ROI.
parTners
senior supporter partners
eMarketer is the industry’s leading research firm providing data, insights and perspectives for marketing in the digital world. Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. This intelli-gence empowers our customers to confidently make decisions about strategies, tactics and budgets.
Magnetic is a technology company with a marketing platform for enterprises, brands and agencies. Our ad, email and site solutions help marketers find, keep and bring back customers. These solutions are powered by our unique data including purchase intent data from more than 450,000 partner sites, shopping profiles of over 250 Million individuals, and behavioral insights across a billion active devices.
For more information, visit magnetic.com
parTners
senior supporter partners
Percolate’s complete web and mobile marketing software increases productivity, elevates your brand and helps you generate more sales. From governance, planning and content creation to audience acquisition, customer management and analytics, Percolate unites your brand, your data and your stories across every team, location, integrated system and customer interaction.
Percolate has offices in New York City, San Francisco, Los Angeles, Austin, Chicago and London, and our clients include iconic, global brands like Unilever, GE, Volkswagen, Coca-Cola, Anheuser-Busch InBev, IKEA and Converse, as well as emerging, high-growth companies like AirBnB, Pinterest, Pandora and Shinola.
Sitecore is the global leader in customer experience management that lets marketers own the experience of every customer or prospect who engages with their brand. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty, and drive revenue. Sitecore boilerplates 3 The Sitecore® Experience Platform™ is deeply connected, delivering one connected experience across both online and offline channels, empowering brands to easily engage in seamless conversations with their audiences when and where they want, in real time. The platform is incredibly easy to use, combining best-in-class web content management with marketing automation, email marketing, so-cial media, e-commerce, optimization, and analytics into a single, unified platform. Sitecore captures every minute interaction–-and intention—that customers and prospects have with a brand, both on a website and across other digital channels. And because the platform is deeply connected, marketers get this intelligence immediately and can easily act on it in real time, within the same session. More than 4,400 of the world’s leading brands—including American Express, Carnival Cruise Lines, and easyJet—trust Sitecore to help them deliver the meaningful interactions that win customers for life.
ZS is the world’s largest firm focused exclusively on improving business performance through sales and marketing solutions, from customer insights and strategy to analytics, operations and technology. More than 4,000 ZS professionals in 21 offices worldwide draw on deep industry and domain expertise to deliver impact where it matters for clients across multiple industries. To learn more, visit www.zsassociates.com or follow us on Twitter (@ZSAssociates) and LinkedIn.
parTners
supporter & polling Question partner
Bond Brand Loyalty, a Maritz Company, is a leader in building brand loyalty for the world's most influential and valuable brands. We make the world more rewarding for customers, richer and more resilient for brands and extremely profitable for our clients. We build measurable, authentic and long-lasting relationshipsthrough a combination of services that include loyalty strategy, customer experience, market research,
follow us on Twitter or contact us at 1-844-277-2663.insights and analytics, live brand experiences and proprietary loyalty technology platforms. Visit our website,
parTners
supporter partners
contently arms brands with the tools and talent to create content people love.
People don’t want advertisements; they want great stories. The world’s most innovative companies build their brands and win over audiences through stories and content marketing. However, most brands face key challenges in becoming successful publishers:
creating stories that people want to read and share requires experienced talent.
managing and paying writers, editors, photographers, producers, designers and other freelance talent necessitates organization.
publishing great content requires expertise, not to mention tools for scheduling, invoicing, procurement, tracking and indexing.
approving contributors and stories takes paperwork, lawyers, and hours of effort.
Knowing what content is most effective in driving your business goals is exceedingly difficult.
contently’s storytelling platform helps brands tackle content marketing Head-On:
1. connect Tap into the world’s largest network of vetted, ready-to-work freelance journalists, photogra-phers, videographers and info-graphic designers. From The New York Times to HBO to ESPN to Scientific American, and build your remote team of freelance writers, editors, and visual storytellers. 2. inspire Get ideas from your team and track trends easily. Turn them into stories now, or save them for later. 3. create Project management for every aspect of your publishing operation, from assigning stories and deadlines to managing calendars, deliverables and staff. 4. control Build custom approval chains, so you can loop in parties within your organization who need to sign off on content as it’s produced.5. promote Publish your stories to your CMS, then get your content in front of the right audience through a variety of content distribution channels.6. Learn Measure what content works and what doesn’t, then create more of the stories your users love (and get rid of the stories they don’t). Contently’s proprietary analytics help you learn your readers’ behavior and help you better select topics, formats and even writers.
parTners
supporter partners
Our FirmIDM is a performance marketing firm headquartered in Washington, DC with offices in New York, Madison, San Francisco, Little Rock, London and Mumbai.
Our philosophyWe place our clients’ needs above all other considerations. IDM continually seeks to overcome a persistent problem in the industry, the bias to sell products and manage proprietary data, which compromises results. Unlike many others, IDM is both objective and data source agnostic, so that we can always put the client’s priorities first and deliver results.
Our servicesWe specialize in helping companies leverage data in order to create customer intelligence and insights so that they can target, acquire and retain customers better than they thought possible. Specialization drives better results. We strategically select and acquire the best data to build custom solutions to reach your existing and potential customers. Our proprietary data platform and processes, Excipio Engine™, turns raw data into pure marketing intelligence and our team of market industry experts rigorously applies these insights into performance.
Our TeamWe bring deep client side experience, unique points of view, and come from a diverse background of organizational cultures. We understand the issues because we have been there. Our principals have held senior-executive, sales and marketing leadership roles at leading, global organizations across a wide variety of industries.
Our valueWe are known for our focus on top-line impacts, adding tremendous upside to operating income and relentlessly focusing on return on marketing dollars invested. We have demonstrated the effectiveness of our solutions and capabilities through proven delivery, quantifiable results and longstanding relationships at some of the world’s leading, consumer-retail, financial services and technology companies.
parTners
Krux helps companies worldwide deliver personalized marketing, media, and commerce experiences to the right people, in the right way, and at the right time. Krux is the data decision system that helps brands, agencies, and publishers increase revenue through smarter content, commerce, and marketing experiences across all consumer touchpoints.
Krux’s cloud-based data management platform (DMP) operates in real time, unifying people data from all screens and sources into a single view of the individual; analyzing the data to understand each individual’s preferences; and activating the data across any delivery channel. Monthly, Krux interacts with more than billion browsers and devices, serves over 20 billion page views, and processes nearly 2 billion CRM re-cords.
Founded in 2010, Krux is a venture-backed company headquartered in San Francisco with ten offices across five continents. Krux clients include companies like Kellogg, Time Warner, Meredith, BBC, and Ticketmaster, with enterprises achieving a 10x return or higher on their investment. To learn more, visit www.krux.com, and follow Krux on Facebook, Twitter, and LinkedIn.
supporter partners
parTners
Networked Insights is an enterprise platform for brand marketers. Our platform uses real-time consumer data to produce strategic, actionable insights. Our customers rely on these insights to inform audience segmentation, content strategy, media investment and more.
In our platform, you can see your and your competitor’s audiences, how your campaigns are driving consumers through your purchase funnel and how they are contributing to your brand health, all in real-time.
Our promise: Get insights faster. Make confident decisions sooner. Outperform your competition. Solution Synopsis
Networked Insights’ SaaS platform can be licensed as a self-serve solution or with service support from our team of analysts.
The platform modules deliver:
-Consumer segmentation-Audience interests and affinities-Competitive insights-Advertising content support-Advertising targeting-Brand Health -Purchase funnel-Predictive Analytics
The breadth of our solutions has led our customers to refer to Networked Insights as an end-to-end marketing decisions platform.
supporter partners
parTners
Yseop is an artificial intelligence enterprise software company that operates in the business intelliegnce and business process outsourcing (BPO) markets. Yseop addresses these markets through two self- service products: Yseop Smart Machine and Yseop Smart Business Intelligence.
In the business intelligence space, companies often struggle to draw insight from data in real time. This is due to a major bottleneck during the insight process as companies’ rely on the outdated, slow and expensive practice of drawing insight from data manually. For example, data analysts manually write reports explaining what data means and what actions to take. Yseop Smart BI is a self-service software that transforms data into clear, comprehensible narrative in real time. The software’s generated written reports explains what the data means and what actions to take as a result, empowering businesses to draw insight with just a click of a button.
In the business process outsourcing market, businesses need a mechanism to cut costs and deploy their corporate best practices to call centres and employees in the field. As a performance enhancer for customer facing teams, the Yseop Smart Machine works across the BPO market turning employees into ex-perts, cutting costs, and increasing sales revenue as well as performance. This industry leading technology guides employees through customer interactions, prompting relevant questions regarding what to ask, what advice to give and its reasoning. Yseop Smart Machine is currently in production in leading multi-national finance and telecommunications companies.
For more information, please visit our website: www.yseop.com or email us at [email protected] for a live demonstration.
supporter partners
GET IN FRONT OF YOUR CUSTOMERSNO MATTER WHAT ELSE IS IN FRONT OF THEM.
It’s easy to paint today’s connected consumers as disengaged or disinterested. Really, it’s just a shift to a different type of engagement — one that you can be a part of. Acxiom can help you build a targeted multi-channel strategy to make powerful connections with your best customers no matter where they may be — online or offline.
Learn more — visit acxiom.com or call 888.3ACXIOM.
ARE YOU USING THE RIGHT MESSAGE IN THE WRONG CHANNEL?
Intelligent CRM for the Mobile-Centric WorldAppboy empowers brands to improve 1:1 relationships with their
customers in mobile and emerging channels.
HIGH URGENCY
LOW URGENCY
SIMPLECONTENT
RICHCONTENT
PUSH (WEARABLES)
PUSH (MOBILE)
PUSH (WEB)
SMS
FULLSCREENIN-APP MESSAGES
MODAL IN-APP MESSAGES
NEWSFEED
SLIDEUP IN-APP MESSAGES
Find out more at www.appboy.com
TRUSTED BY:
Desktop
Mobile
billionsUS Digital Ad Spending, by Device, 2013-2018
2013 2014 2015 2016 2017 2018
$32.44
$10.67
$31.74
$18.99
$30.13
$26.93
$40.16
$25.37
$49.40
$24.18
$58.78
$28.48
Source: eMarketer, Sep 2014
emarketer.com
This is not a chart. This is you executing a winning strategy.
Marketers worldwide rely on our data and insights to power their digital strategies.
Some companies talk about marketing ROI. We’re proving it with the world’s best brands.
– Gerald Ang, Global Digital Lead at GE
$10 million in annual cost savings for a global CPG brand
$1.3 million annual ROI for an international consumer retail brand
200% increase in digital marketing productivity for a global technology company
To learn more about Percolate’s System of Record for Marketing, visit percolate.com
“From their far-reaching ideas about the future of marketing, to their supportive, knowledgeable, and highly responsive client team, to the stability, flexibility, and power of their marketing technology, we have reaped massive benefits from partnering with Percolate.”
upcOming evenTs
October 8, 20152015ChiefFinancialOfficerLeadershipForum(LosAngeles)Los angeles, ca
Perspectives by:• Monalisa Chowdhury, Vice President, Finance, Primerica• Dean Hallett, Chief Financial Officer and Executive Vice President of Operations & Strategy, 20th Century
Fox• Sandeep Reddy, Chief Financial Officer, Guess?• Dean Ditto, Chief Financial Officer, KARL STORZ Endoscopy-America• Brian Parisi, Senior Vice President, Finance, Live Nation
October 15, 20152015ChiefInformationOfficerLeadershipForum(SanFrancisco)san Francisco, ca
Perspectives by:• Sri Muthu, Vice President, Technology & Operations Executive, Wells Fargo• Ananthan Thandri, Vice President and Chief Information Officer, Mentor Graphics• Claudio Silvestri, Vice President and Chief Information Officer, NAV CANADA• Tim Taylor, Chief of Enterprise Solutions Development, California Public Employees Retirement System• Victoria Coleman, Senior Vice President and Chief Technology Officer, Connected Home, Technicolor
October 15, 20152015 customer care Leadership Forum (denver)denver, cO
Perspectives by:• Stormy Simon, President, Overstock.com• Jeff Camp, Vice President, Contact Center Operations, TXU Energy• Nancy Whipple, Executive Vice President, Customer Relationship Manager, Jones Lang LaSalle• Heather Magaha, SVP National Client Service, Wells Fargo• Frankie Littleford, Vice President, Customer Support, JetBlue Airways Corporation• Ron Hyland, Vice President, Customer Care, DIRECTV Group• Chris Ciafone, Vice President, Client Service & Support, Charles Schwab• Ginny Mahl, VP Global Customer Care, Sabre Holdings Corporation• Alan Ciaverelli, Head of 21st Century Service Operations, 21st Century Insurance and Financial Services• Jennifer Ramirez, VP, Global Customer Experience, Western Union
October 21, 20152015ChiefInformationSecurityOfficer(CISO)LeadershipForum(Dallas)dallas, TX
Perspectives by:• Angelique Grado, Zone Information Security Officer (Americas), AIR LIQUIDE• Jon Allen, Assistant Vice President & Chief Information Security Officer, Baylor University• Ronald Mehring, Chief Information Security Officer, Texas Health Resources• Andy Ulrich, Head of Security, North America, Ericsson• Karl West, Chief Information Security Officer and Assistant Vice President, Intermountain Healthcare• Willis Marti, Chief Information Security Officer, Texas A&M University• Joe Filer, Vice President, Chief Information Security Officer, Harland Clarke
upcOming evenTs
October 22, 20152015ChiefMarketingOfficerLeadershipForum:SpotlightonB2BMarketing(Atlanta)atlanta, ga
Perspectives by:• Marc Helms, Vice President of Sales and Marketing, Mansfield Oil• Kathy Van Pelt, Vice President, Strategic Marketing, Randstad• Melissa Wall, Senior Vice President, Marketing, CNL Financial Group• David Johnson, Director Product Marketing, Oracle• Alexandra Gobbi, Senior Vice President, Corporate Marketing and Communications, EarthLink• David Craig, Senior Vice President, Wholesale Bank Marketing, SunTrust Bank• Ray Bouley, EVP, Senior Director, Marketing and Communications, Jones Lang LaSalle• Melissa Minihan, Vice President of Global Marketing, Consumer and Commercial Brands, INVISTA• Adam Needles, Chief Strategy Officer and Principal, Annuitas Group
October 27, 20152015ChiefMarketingOfficerLeadershipForum(Philadelphia)philadelphia, pa
Perspectives by:• Marilyn Cox, Marketing Principal, Industry Practices, Oracle Marketing Cloud, Oracle• Amy Messano, Vice President of Marketing and Communications, Delphi Financial Group• Avi Patel, Chief Marketing Officer, Fulton Financial Corporation• Patrick McLean, SVP, Head of Brand & Product Marketing, TD Bank• Kira Sterling, Chief Marketing Officer, Toll Brothers• Jay Atcheson, VP Marketing & Communications, Element Financial Corporation• Edwin Bodensiek, Vice President, Branding Marketing and Public Relations, Select Medical Corporation• Donna MacFarland, Chief Marketing Officer, Retirement Plan Services, Lincoln National
October 29, 20152015 Human capital Leadership Forum: Fall event (san Francisco)san Francisco, ca
Perspectives by:• Keagan Kerr, Senior Vice President, Corporate Affairs and Human Resources, Coeur d’Alene Mines
Corporation• Betsy Sutter, Corporate Senior Vice President and Chief People Officer, VMware• Joe Wegener, Vice President Human Resources, Core-Mark Holding Company• Gunjan Aggarwal, Vice President & Head of Human Resources, North America, Ericsson• Paul Pastrone, VP, PPS Learning & Organization Development, HP• Trisha Stiles, SVP, Human Resources, CBS
upcOming evenTs
november 3, 20152015 customer care Leadership Forum (atlanta)atlanta, ga
Perspectives by:• Jim Hightower, Vice President Customer Care, North America, U.S. Bank• Sher’ree Kellogg, Senior VP, Marketing Governance Citi Retail Services, Citibank• Tim Genovese, VP, Guest Experience & Brand Consistency, IHG InterContinental Hotels Group• Lorraine Avery, Senior Vice President and Director of Customer Service, Associated Banc-Corp• David Bradshaw, Vice President, Client Business Support, ING DIRECT Canada
november 4, 20152015 customer care Leadership Forum: Fall event (new york)new york, ny
Perspectives by:• Steven Gargano, Head of Product Development and Customer Service, U.S. Bank• Diana Robino, Senior Vice President, Global New Product Development, MasterCard• Robert White, Head of Customer Service, Linde North America• Dana Tucker, Head, CAO, Customer Centricity Program Management, MetLife• Scott Landry, VP of Global Customer Support, Akamai• Jason Wesbecher, Chief Marketing Officer,EVP, Mattersight• Rosetta Lue, Chief Customer Service Officer & 311 Contact Center Operations Director, City of Philadelphia• Denise Palermo, Vice President, Customer Care, Excellus BlueCross BlueShield
november 5, 20152015ChiefFinancialOfficerLeadershipForum(NewYork)new york, ny
Perspectives by:• David Geithner, Chief Financial Officer, Conde Nast• Norma Corio, Chief Financial Officer, Global Business Travel, American Express• Roger Blanken, Vice President, Finance, International Flavors & Fragrances• Jan Dekempe, Chief Financial Officer, Region Americas, DB Schenker USA• Gary Crowe, Senior Vice President & Chief Financial Officer, Ricoh• Alan Gallo, Chief Financial Officer, Global Corporate Services and Enterprise Growth, American Express
november 10, 20152015ChiefMarketingOfficerLeadershipForum:FallEvent(SanFrancisco)san Francisco, ca
Perspectives by:• Chris Lynch, Senior Director Product Marketing, Oracle• Michael Mendenhall, Chief Marketing and Communications Officer, Flextronics International• Penny Baldwin, Executive Vice President, Chief Marketing Officer, McAfee• Bill Myers, Vice President, Communications, Marketing & Corporate Social Responsibility, DaVita• Lisa Arthur, Chief Marketing Officer, Teradata Marketing Applications• Jeff Rohrs, Vice President, Marketing Insights, Salesforce
upcOming evenTs
november 10, 20152015 delivering next-generation digital experiences (san Francisco)san Francisco, ca
Perspectives by:• Chris Preston, Senior Director, Digital Experience Strategies & Business Development, Oracle
november 18, 20152015ChiefFinancialOfficerLeadershipForum(Chicago)chicago, iL
Perspectives by:• Denise Dettingmeijer, Chief Financial Officer, US, Randstad• Mitch Helfand, Vice President Finance, Blue Cross & Blue Shield Association
november 18, 20152015 Human capital Leadership Forum (dallas)dallas, TX
Perspectives by:• Whitney Shelley, Vice President and Chief Human Resources Officer, Denbury Resources• Russell Goin, Vice President – International and Corporate Human Resources, Rent-A-Center• Sandi Knight, Senior Vice President, Human Resources, HealthMarkets• John Sigmon, Chief Human Resources Officer, AARP
november 19, 20152015ChiefInformationSecurityOfficer(CISO)LeadershipForum(Chicago)chicago, iL
Perspectives by:• James MacLennan, Chief Information Officer, IDEX Corp.• Richard Rushing, Chief Information Security Officer, Motorola Mobility• Derek Milroy, IS Security Architect, U.S. Cellular Corporation• Gray Mitchell, Chief Information Security Officer, TeamHealth• Ola James, Chief Information Security Officer, Zimmer Holdings• Steven McLean, Information Security Officer, Biomet• Aman Raheja, Deputy Chief Information Security Officer and Senior Director, Information Risk
Management, Express Scripts• Kevin Larson, Vice President and Chief Information Officer, AAR CORP
december 2, 20152015ChiefInformationOfficerLeadershipForum:FallEvent(Boston)boston, ma
Perspectives by:• Shuk Khader, Chief Information Security Officer, Keurig Green Mountain
upcOming evenTs
december 3, 20152015 delivering next-generation digital experiences (boston)boston, ma
Perspectives by:• Chris Preston, Senior Director, Digital Experience Strategies & Business Development, Oracle
december 9, 20152015ChiefMarketingOfficerLeadershipForum(Dallas)dallas, TX
Perspectives by:• James Meredith, VP, Marketing & Communications, Cinemark• Jennifer Dominiquini, Chief Marketing Officer, BBVA• Lisa Arthur, Chief Marketing Officer, Teradata Marketing Applications• Cory Jones, VP, Marketing, Frontier Communications• Gary Griffin, Senior Vice President, Database Marketing, Bank of America
december 9, 20152015 delivering next-generation digital experiences (dallas)dallas, TX
Perspectives by:• Chris Preston, Senior Director, Digital Experience Strategies & Business Development, Oracle
december 10, 20152015ChiefInformationOfficerLeadershipForum(NewYork)new york, ny
Perspectives by:• Peter McCallum, Director of Datacenter Solution Architecture, FalconStor Software• Bill Murphy, Chief Technology Officer, The Blackstone Group• Rosalee Hermens, Senior Vice President and Chief Information Officer, True Value Company• Sanjeev Singh, Executive Vice President and Chief Information Officer, Follett Corporation
We ask that all speakers, members and sponsors
respect Argyle’s content neutrality guidelines.
We thank you for your continued support for this policy
as a way of protecting the high content standards and trust
that Argyle has established with its members.
• Argyle is proud and protective of our high standards in ensuring the value of all content presented at our events.
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CONTENT NEUTRALITY POLICY
With Sitecore, owning the experience has never been simpler.Come talk to us and learn how to treat millions of customers like they’re one-in-a-million with the Sitecore® Experience Platform.
Driven by data science and analytics?
In realtime?
Across multiple channels and audiences?
We’re doing that. ZS builds sophisticated analytics solutions that help marketers tailor strategies to the specific needs of their customers, turning complex business problems into simple, actionable insights. The result? Brand loyalty and profitable revenue growth. This is just one of the many ways we’re helping the leaders of today be the leaders of tomorrow.
That’s impact where it matters.
© 2015 ZS Associates
For more information, please visit: www.zsassociates.com
D R I V E N IDM is your source for data solutions to fuel business growth.
By Your Success
W A S H I N G T O N , D C | N E W Y O R K | S A N F R A N C I S C O | L O N D O N | M U M B A I
Visit www.idm.us.com or contact Leonard Frey at [email protected] see what IDM can do for you today.
IDM is a performance marketing firm. We are experienced, client-side marketers many whom have held, senior-executive,
Chief Marketing Officer and similar leadership roles at leading, global organizations. We are known for our delivery
emphasis on top-line results and our relentless drive to deliver high returns on marketing dollars invested.
Today, businesses are struggling to understandBig Data in real time. Dashboards are part of the solution but they cannot tell you what actions to take as a result of the data. Yseop Smart Business Intelligence (BI) is the only self-service narrative generation tool on the market, which partners with dashboards and draws insight in real time.
Yseop is an enterprise business intelligence sostware company whose patented sostware turns Big Data into written reports. Turn Big Data into big revenue with Yseop.
Yseop Smart Business IntelligenceYseop Smart BI turns data into written reports, explaining what the data means, what actions to take, and why. Yseop Smart BI is already being used by thousands of users across the Fortune 500, saving millions.
FOR BUSINESS
ARE YOU READY
AT THE SPEEDOF YOUR
CUSTOMER?
Networked Insights’ powerful platform delivers major marketers real-time consumer insights from the social web.
Our blend of analytics technology and services empower marketing organizations to build audience, content and media
strategies that will reach and engage their target consumer. The outcome is nimble, data-driven marketing that enables brands to outflank competitors and
drive sales.
To learn more about us, visit www.networkedinsights.com
