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Special InsertLAS VEGAS
Locale Magazine
2015
LOS ANGELES | ORANGE COUNTY | SAN DIEGO | LAS VEGAS
ABOUT US
LAS VEGAS (Southern California visitors)
Locale is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character,
local people, local issues, and local hotspots. Locale is a premier magazine which ensures it is prominently
displayed. Locale is produced by creative locals with a passion for Los Angeles, Orange County & San Diego’s
hidden gems. Locale is locally owned and operated.
MAGAZINE READERS
OUR DEMOGRAPHICSOUR AVERAGE FAN IS:
25-44 years old
Graduated college
Makes over $150k annually
Logs onto our website from work & stays on for over 2 min.
Has a house worth over $800k
• 26% of all Las Vegas visitors are from Southern California
• The average number of visits is higher for travelers from Southern California (2.1 vs. 1.8)
• Southern California visitors are more likely single (19% vs 14%)
• Southern California visitors are more likely under 40 (49% vs 35%)
64%70%40%62%43%
25% 40% 40%
22%
12%
23%
14%
13%
15%
14%
10%
GENDER AGE INCOME
Female (Age 25-34) 25-34 150,000+
Male (Age 25-34) 35-44 125,000-150,000
Female (Age 35-44) 18-24 100,000-125,000
Male (Age 35-44) 45-54
*www.lvcva.com
2
50k 20k 7k2k
MAGAZINE IMPRESSIONS
SOCIAL MEDIA
WEB TRAFFIC
EMAIL BLAST
OVER 30,000+ SOCIAL MEDIA FANS
We send out emails every week regarding events, our digital magazine and web stories.
5 Impressions per magazine or 1,200,000 per year
200,000+ Visitors Per Month 180+
Editorial Stories Per Month
15,000+ Email Addresses
5 MIN Average Stay
300 Coastal Southern California Delivery Locations
50,000+
Digital Magazine Impressions
22,450+
Facebook Likes
10,000+
Instagram Followers
2,000+
Twitter Followers
LOS ANGELES
ORANGE COUNTY
TOTAL MAGAZINES
SAN DIEGO
240,000
4
We employ a team of over 100 professional writers, photographers and stylists. We deploy our team to more than 60 sites each month to craft an issue that is essentially LOCALE.
PHOTO BY: Adam Gentry
[email protected] | 949.436.8910
5
JANUARY | OC - EAT/DRINK IssueEditorial Meeting: 08.25.14Ads Due: 11.15.14Magazine Published: 01.01.15Eat/Drink Emphasis: The Ultimate Foodie Guide, Juicing, Restaurant Owners/Experts
FEBRUARY | LA - EAT/DRINK IssueEditorial Meeting: 09.29.14Ads Due: 12.15.14Magazine Published: 02.01.15Eat/Drink Emphasis: The Ultimate Foodie Guide, Waterfront Brunch/Cocktail Locations, Farmers Markets
MARCH | SD - EAT/DRINK IssueEditorial Meeting: 10.27.14Ads Due: 01.15.15Magazine Published: 03.01.15Eat/Drink Emphasis: The Ultimate Foodie Guide, Tequila Tastings, Gardening Experts
APRIL | OC - STYLE/BEAUTY IssueEditorial Meeting: 12.01.14Ads Due: 02.15.15Magazine Published: 04.01.15Shop Emphasis: Handmade Jewelry Shops, Fashion Philanthropists, Outdoor Retail Market Guide
MAY | LA - STYLE/BEAUTY IssueEditorial Meeting: 01.05.15Ads Due: 03.15.15Magazine Published: 05.01.15Shop Emphasis: Personal Shoppers, Boutique Guide, Up and Coming Designers
JUNE | SD - STYLE/BEAUTY IssueEditorial Meeting: 02.02.15Ads Due: 04.15.15Magazine Published: 06.01.15Shop Emphasis: Swimsuits, Best Outfits and Accessories for the Del Mar Racing Season
JULY | OC - GO/DO IssueEditorial Meeting: 03.02.15Ads Due: 05.15.15Magazine Published: 07.01.15Do Emphasis: Beach Clean-Ups, Summer Bucket List, Museum Roundup
AUGUST | LA - GO/DO IssueEditorial Meeting: 03.30.15Ads Due: 06.15.15Magazine Published: 08.01.15Do Emphasis: Outdoor Theatres, Rock Climbing Guide, Street Art
SEPTEMBER | SD - GO/DO IssueEditorial Meeting: 04.27.15Ads Due: 07.15.15Magazine Published: 09.01.15Do Emphasis: Local Musicians, Charities, Free Outdoor Workouts
OCTOBER | OC - HOME/AWAY IssueEditorial Meeting: 06.01.15Ads Due: 08.15.15Magazine Published: 10.01.15Do Emphasis: Chefs at Home, Interior Design Experts, Holiday Party Tips for the Hostess
NOVEMBER | LA - HOME/AWAY IssueEditorial Meeting: 06.29.15Ads Due: 09.15.15Magazine Published: 11.01.15Do Emphasis: DIY Centerpieces, Home Spa Treatments, Holiday Gift Guide
DECEMBER | SD - HOME/AWAY IssueEditorial Meeting: 07.27.15Ads Due: 10.15.15Magazine Published: 12.01.15Do Emphasis: Decor-Taining Tips, Wine Pairings, Holiday Gift Guide
PRINT EDITORIAL CALENDARLOS ANGELES | ORANGE COUNTY | SAN DIEGO
2015
�Las Vegas Insert
6
IN THIS INSERT
EAT + DRINK. Great local restaurants, recipes, menu ideas and venues. Locals eat great and we show you where. Cappuccinos, schooners, martinis, sports bars and clubs. Our recommendations on what and where to drink.
• EAT EXPERT: Available
• EAT FEATURE: Available
• DRINK EXPERT: Available
• DRINK DECONSTRUCTED: Available
STYLE + BEAUTY. We find the hottest looks for home, hubby, ladies and kids.
• STYLE: Where to Shop - Available
• BEAUTY: The 5 Best Luxury Spas - Available
GO + DO. From entertainment shows to casinos and nightclubs, we show you where to enjoy the Las Vegas scene.
• GO EXPERT: Available
• DO EXPERT: Available
• NIGHTCLUBS: Available
• EVENTS: Event calendar
HOME + AWAY.Wanna stay in and indulge? We will show you how to enjoy luxurious suites, relax and enjoy your stay.
• AWAY EXPERT: Available
• AWAY/WHERE TO STAY: Available
• SUITES: Available
Each issue of Locale is divided into 4 sections; Eat/Drink, Style/Beauty, Go/Do & Home/Away. There are staple pieces that are included in every market’s quarterly issue. Here is an example of the typical stories you may find.
8
eat/drink
36VS. BEST BITE
Open Your Mouth
JAKE’S DEL MAR1660 Coast BlvdDel Mar, CA 92014858.755.2002www.jakesdelmar.com
PH
OT
O B
Y: M
ich
ael
Wes
ley
28 EAT EXPERT
Restaurateur of the Year, Sami Ladeki, Tells Us About His Culinary Empire
36 VS. BEST BITE
Our Resident Foodie Seeks Out the Best Forkful of Flavor She Can Find for This Tastebud Takedown
54 MEALS DECONSTRUCTED
Fish 101 Brings New Meaning to Eating Like a Local
62 DRINK FEATURE
San Diego’s Top Cocktail Connoisseurs Spill Their Best Recipes
September2 0 1 4
SEPTEMBER 201440
76LOCALE LOOKS
Waiting
PH
OT
O B
Y: D
hru
mil
Des
ai
76 LOCALE LOOKS
Stepping Over the Tape at Three Anticipated San Diego Hotspots
91 FASHION GUIDE
Presenting Interviews With the Owners of Our Top Four SD Boutiques, an Expert Stylist Team, Makeup Artist and Fashion Blogger as Well as an Extensive List of Where to Shop in the City
102 THAT'S WHAT SHE SAID
The Nubry Girls Give Us Their Round up of the Best Boutiques, Eats, Treats and Events in San Diego
MonthY E A RSeptember2 0 1 4
FLORENT RESTAURANT & LOUNGE672 Fifth AveSan Diego, CA 92101 619.595.0123www.florentsd.com
SEPTEMBER 201480
style/beauty
82 DO EXPERT
San Diego 6 Anchor Kimi Evans Talks About Being the Local Weather Diva, Working Out and Wanting to Start a Family
88 SUMMER TO-DO
Outdoor Movies, Art Parties and Unconventional Eating Are Just a Few of the Items We’ve Included on Our Thrilling Three-City Summer To-Do List
98 FIRST TIMER'S GUIDE
Go Ahead and Jump! Our Bravest Writer Channels Chuck Norris Before Gliding Over San Diego
104 GUIDE
From an Insider’s Guide to Playlists that Will Please Everyone, Let Us Be Your Personalized “Lonely Planet” for Your Summer Road Trip
129 FEATURE
Presenting Our Wells Fargo-Sponsored Winning Entrepreneurs Picked By You
June2 0 1 4
98FIRST TIMER'S
GUIDESoar Subject
TORREY PINES GLIDERPORT2800 Torrey Pines Scenic DrLa Jolla, CA 92037858.452.9858www.flytorrey.com
Ph
oto
gra
ph
ed
by: S
ierr
a P
resc
ott
JUNE 2014102
go/do
May2 0 1 4
142 HOME EXPERT
LA’s Million Dollar Listing Bros Band Together to Become So Cal’s Most Recognized Real Estate Duo
147 SETTING THE TABLE
Historical Tam O’Shanter Presents Modern Twists on Rustic Pub Fare
150 SU CASA
Byrd Development Takes Off with a Resourcefully Designed Dwelling in Culver City
150SU CASA
Byrd is the Word
Ph
oto
gra
ph
y b
y: A
nh
Ngu
yen
BYRD DEVELOPMENT1801 Ave of the StarsLos Angeles, CA 90067
MAY 2014158
home/away
� Eat/Drink Section Opener
� Go/Do Section Opener
� Style/Beauty Section Opener
� Home/Away Section Opener
[email protected] | 949.436.8910
9
LAS VEGAS INSERTDistribution: 60,000
BACK COVER
INSIDE FRONT COVER
INSIDE BACK COVER
SPREAD
FULL PAGE
1/2 PAGE
1/3 PAGE
$15,000
$10,000
$8,000
$7,500
$5,400
$3,700
$2,500
PRICEAD SIZE
Spread Full Page 1/2 PageVertical
1/3 PageVertical
10
FULL PAGE SKIN
LEADERBOARD (ros)
SKYSCRAPER
MEDIUM RECTANGLE (ros)
LOWER BANNER (ros)
IN STORY AD (top 10)
250 WORDS (user photo)
500 WORDS (user photo)
IN PERSON INTERVIEW (user photo)
IN PERSON INTERVIEW (photographer)
LEADERBOARD
MEDIUM RECTANGLE
EDITORIAL WITH LINK
EVENT WITH LINK
POSTING ON ALL 3 NETWORKS
CONTEST
SOCIAL DAILY TAKEOVER
FB & IG HOME SCREEN TAKEOVER (daily)
FB & IG HOME SCREEN TAKEOVER (weekly)
$750 WEEK
$1,000 MONTHLY
$1,000 MONTHLY
$750 MONTHLY
$400 MONTHLY
$1,000 MONTHLY
$400
$500
$650
$750
$350
$350
$500
$250
$150 (per post)
$500 (per post)
$500 (per day)
$350
$1,000
WEB
EDITORIAL
SOCIAL MEDIA
PRICE
PRICE
PRICE
PRICE
LAS VEGAS MICROSITE3 Months
12
� Localemagazine.com
� Email Blast � Social Media - Instagram
� Social Media - Facebook
[email protected] | 949.436.8910
13
CONTACT INFORMATION
ERIK HALEPUBLISHER/[email protected]
MIKE TODD SMITHMARKET MANAGER - SAN [email protected]
ERIN PRICESALES & MARKETING [email protected]
JASON KOSKYMARKET MANAGER - ORANGE [email protected]
ANDRE MATAELEMARKET MANAGER - LOS [email protected]
SEAN STANFIELDINTERACTIVE [email protected]
ASHLEY HICKSONCOO/[email protected]
REILLY [email protected]
ALEXA ERICKSONPRINT [email protected]
MICHELLE SLIEFFWEB [email protected]
RICK RAMIREZDISTRIBUTION949.702.9074
BRIANNA ROMANOEVENT [email protected]
14
LOS ANGELES | ORANGE COUNTY | SAN DIEGO | LAS VEGAS
W W W . L O C A L E M A G A Z I N E . C O M
Locale Magazine @localemagazine @localemagazine
LOCALE is Southern California’s premier quarterly magazine, focusing on local lifestyle, local character, local people, local issues, and local hotspots.
