2015 Komen KC PPB Partnership Opportunities - Final 02.09.15 · YMCA of Greater Kansas City & YWCA of St. Joseph. 12 CONFIDENTIAL You Dollars in Action In 2013, Komen KC ... * Komen

Pink Promise Brunch

Partnership Opportunities

Susan G. Komen®Greater Kansas City

2015

1

every story. every survivor. every anniversary. every ribbon.

Susan G. Komen Greater Kansas City

01 Breast Cancer Overview

CONFIDENTIAL3

The Complexity of Breast Cancer

CONFIDENTIAL4

About Breast Cancer:

• Each year, more than 200,000 cases of breast cancer are diagnosed in women and nearly 2,000 cases are diagnosed in men in the U.S.

• One in eight women in the U.S. will be diagnosed with breast cancer in her lifetime.

• One case of breast cancer is diagnosed among women every two minutes in the U.S.

• Each year it is estimated that about 40,000 women and more than 400 men will die of breast cancer in the U.S.

• Early detection and effective treatment for breast cancer have resulted in a 34 percent decline in breast cancer mortality in the U.S. since 1990.

• The most common risk factors for breast cancer are being female and growing older.

• In 1980, the five-year relative survival rate for women diagnosed with early-stage breast cancer (cancer confined to the breast) was about 74%. Today, that number is 99%!

• There are more than 3 million breast cancer survivors in the U.S. today, the largest group of cancer survivors in the U.S.

• Breast cancer knows no boundaries—be it age, gender, socio-economic status or geographic location.

• Making healthy lifestyle choices may reduce your risk of breast cancer.

• Breast cancer affects more than just the patient— co-survivors (friends, family and co-workers) need support too.

• More at KomenKansasCity.org

CONFIDENTIAL5

Increasedfive-year relative

survival ratesfor early-stage breast cancer

to 99%

Decreasedmortality

rates by 34% since 1990

Stood with3.1 M

survivorsthrough research and community

programs

Together, We Have …

CONFIDENTIAL6

Every 2 minutes a case of breast

cancer is diagnosed in the U.S.

Every 13 minutes Someone in the

U.S. loses her life to breast cancer

Despite the Progress, the Challenges Are Great

#1 cause of deathfor women 40

to 59 in the U.S. is breast cancer


02 Your Local Affiliate

CONFIDENTIAL8

To save lives and end breast cancer forever by empowering people, ensuring quality care for all and energizing science to find the cures.

The Komen Kansas City Impact

Komen Kansas City is part of the big picture to eradicate breast cancer. But we’re also focused on the local needs of our neighbors. We are dedicated to educating the residents in our service area about breast cancer and the resources available along with funding life-saving screening and treatment programs in for our neighbors currently battling this disease.

The Susan G. Komen® Promise

CONFIDENTIAL9

Presented to the Kansas City Affiliate in July 2014 for:• Being a Catalyst for Change• Building Bridges to Better Health• Energizing Volunteers, Event Sponsors

& Race for the Cure Teams• Collaborating | Convening | Innovating

Our Komen Community……Your Award!

On behalf of Komen Kansas City we Thank You!

National Susan G. Komen® Promise Award Winner

CONFIDENTIAL10

Stewarding our Revenue

• 75% supports outreach and community programs in the Greater KC service area.

• 25% supports global breast cancer research portfolio

WhereFundingGoes

• 83 cents of every dollar goes to mission

LowExpenseRatio

Komen Kansas City is the local source for funding programs that provide breast health services, breast cancer education and outreach in our 17-county Kansas & Missouri service area. We empower the residents in our service area with information about the importance of early detection and breast health. Since 1994, Komen Kansas City has raised more than $13.6 million with $10.5 million in local programs and $3.1 million in national research grants.

CONFIDENTIAL11

You Dollars in Action

Komen Kansas City has committed nearly $700,000 to 13 service area grantees including: Cancer Action; Coalition of Hispanic Women Against Breast Cancer; Gilda’s Club of Kansas City; The Breast Center at Heartland Health; Early Detection Works (KDHE); Healthy Living Kansas (KU Endowment); Northland Health Care Access; Samuel U. Rodgers; Social Welfare Board; Truman Medical Center; Unified Government of Wyandotte County Public Health Department; YMCA of Greater Kansas City & YWCA of St. Joseph.

CONFIDENTIAL12

You Dollars in Action

In 2013, Komen KCgrantees detected 35 breast cancers!


03 The Komen Brand

CONFIDENTIAL14

Be Noticed

Q: If you saw a product that gave part of its funds toSusan G. Komen, how likely would you be to do the following?

Buy it more if you already buy it

Try it for the first time

Switch from regular brand

Pay more to buy it

68% 64% 57% 56%

CONFIDENTIAL15

Be Noticed

The Komen Kansas City message can be seen, heard, read & received over 14 platforms* throughout the year:

* Komen Kansas City was recently presented the 2013 Best in Social Media Award by Nonprofit Connect as well as a Silver 2015 AMPSKC Award for their Cross-Channel promotion of the

Every 1 Counts for KC Campaign by the Social Media Club of Kansas City.

CONFIDENTIAL16

Be Noticed


04 Be Involved

CONFIDENTIAL18

Be Involved

Pink Promise Brunch April 18, 2015 Overland Park Convention Center Ballroom Overland Park, KS

Don’t miss the annual celebration when Komen Kansas City introduces and honors its 2015

-2016 grantees, who provide critical breast health programs & services throughout Komen

Kansas City’s 17-county service area Kansas and Missouri. Komen KC will also pay tribute

to organizations, individuals and medical professionals who are making a difference in the

fight against breast cancer with the introduction of our inaugural Legacy Promise award,

Power of One award and the Impact award.

The Pink Promise Brunch is a fun event that brings together heroes of the breast cancer

movement for a celebratory morning of inspiration, all in the name of finding the cure for

breast cancer. The event will feature an uplifting program related to breast health and

awareness; an expo area filled with interactive health and wellness partners, a silent

auction, and local vendors providing “retail therapy” shopping with proceeds benefitting

Komen Kansas City.

CONFIDENTIAL19

Be Involved

2014 Pink Promise Brunch | ROI

More than$13,000

In magazine and newspaper advertising

in KC Magazine,The Kansas City Star

& Spaces

21K viewed event details on social media;More than 36K

watched TV interviews;120K views on Website;

250K potential views thru The Independent;

KC Star; Spaces & Facebook +

270K emails sent

Nearly $40,000

in aired PSA’s and on-air interviewsprior to the event

on 4 stations

RADIO PRINT TV & Digital

CONFIDENTIAL20

Partner Benefits & Recognition

Local PRESENTING PartnerSponsorship Investment: $20,000 - SOLDBenefits to include:• Recognition as the Presenting Partner

• Full sponsorship rights including opportunities to tag local advertising

• Company inclusion in all Radio and TV advertising

• Company logo/name included in all media releases & recognition (Social, Print)

• Two premier sponsor exhibit booths

• Opportunity to contribute a promotional incentive item in to gift bags(1,200 shopper handled bags supplied)

• Logo/name recognition on Pink Promise Brunch Website

• Logo recognition on approximately 1,000 event programs distributed at Brunch & recognized during event on video monitors

• Premier reserved sponsor table for 20 guests at the Pink Promise Brunch + 10 invitations to VIP Party on April 17, 2015 hosted by and at Menorah Medical Center

• Sponsor recognition in post thank you letter

CONFIDENTIAL21


Local DIAMOND SponsorSponsorship Investment: $10,000Benefits to include:• Recognition as the Diamond Sponsor



• Opportunity to contribute a promotional incentive item in gift bags(1,200 shopper handled bags supplied)

• Logo recognition on Pink Promise Brunch Website & featured in our electronic invitations


• Sponsor exhibit booth space


OPPORTUNITY TO CREATE A CUSTOMIZED RECOGNITION LEVEL

CONFIDENTIAL22

Partner Benefits & RecognitionLocal PROMISE SponsorSponsorship Investment: $5,000 + In-kind ContributionBenefits to include:

• Recognition as the Promise Sponsor




• Logo recognition on Pink Promise Brunch Website & featured in our electronic invitations




Activation & In-kind Options:

• Attendee Bag: Put your sales message directly in the hands of attendees by supplying the audience with a tote bag at the brunch entrance. Every show attendee will carry your bag through event and post event ensuring continuous exposure throughout the entire event and beyond – you would supply the 1,200 gift bags

VIP Legacy Celebration: SOLD

CONFIDENTIAL23


Local SAPPHIRE SponsorSponsorship Investment: $2,500Benefits to include:


• Company name included in all recognition (Social, Print)


• Name recognition on Pink Promise Brunch Website & featured in our electronic invitations




CONFIDENTIAL24


Local Action SponsorSponsorship Investment: $1,500Benefits to include:


• Company name included in all recognition (Social, Print)




• Premier reserved sponsor seats for 2 guests at the Pink Promise Brunch + 2 invitations to VIP Party on April 17, 2015 hosted by and at Menorah Medical Center

CONFIDENTIAL25

Partner Benefits & RecognitionLegacy Table Sponsor: $1000



Table Sponsor: $500


Event Sponsor: $218

• Contribution of a promotional item for 1,200 in attendee bags

• Reserved seating for 2 guests and 2 invitations to VIP Event Party on April 17, 2015 hosted by and at Menorah Medical Center

VIP Ticket: $65

• Seating for 1 guest and 1 invitation to VIP Event Party on April 17, 2015 hosted by and at Menorah Medical Center

CONFIDENTIAL26

For more information on partnership opportunities please contact:Carli Good | Executive Director | 816.842.0410 | [email protected]

www.KomenKansasCity.org

Documents

2015 Komen KC PPB Partnership Opportunities - Final 02.09.15 · YMCA of Greater Kansas City & YWCA of St. Joseph. 12 CONFIDENTIAL You Dollars in Action In 2013, Komen KC ... * Komen