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Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual) *Ad due dates are the 10th of the month prior **All Essential Guides will have bonus distribution at DMA 2015 ***In every issue: coverage of email, analytics/marketing-tech, and direct mail/postal or regulatory issues 2015 EDITORIAL CALENDAR Contact Information: Greg Zalka I 646-638-6027 I [email protected] September November October February March April May June July/ August December 2015/ January 2016 December/ January 2015 Marketing Outlook Datafication of Marketing Marketing &Tech Innovation Awards The Changing Dynamic of Customer Loyalty Marketing Hall of Femme Redefining Data Privacy A Day in the Life of Direct Marketing What’s Next in Customer Experience Marketing The Intersection of Ad Tech and Marketing 40 Under 40 Awards 2016 Marketing Outlook Content Marketing: The Good, Bad, & Ugly Blending Direct and Brand Marketing Time Manage- ment for Marketers Segment- ation and Targeting Storytelling Email Marketing B2B Marketing Omni- channel Marketing Mobile Strategies Data/ Analytics Lead Gen Strategies Customer Lifetime Value Mobile Marketing Omni- channel Marketing Predictive Analtyics Direct Response Video Segmenta- tion and Targeting Lead Gen Content Marketing Marketing Auto- mation Programmatic Privacy Social Marketing Leadership Attribution Marketing ROI Email Marketing Native Advertising Marketing Measure- ment Customer Loyalty Marketing &Tech Innovation Awards Marketing Hall of Femme 40 Under 40 Awards Content Marketing Essential Guide Social Demand Gen Content Marketing Email Marketing Customer Loyalty Data/ Analytics Marketing Tech Digital Strategies Segmenta- tion and Targeting Omni- channel Marketing eTail West Marketing Hall of Femme, National Postal Forum ad:tech San Francisco CRMC eTail East 40Under40 Awards, ERA, GraphExpo DMA2014, Advertising Week ad:tech New York Marketing &Tech Innovation Summit Virtual Event: Mobile Marketing (Feb 26) Live Event: Marketing Hall of Femme (Apr 24) Virtual Event: Lead Generation (May 14) Virtual Event: Social Media Strategies (Aug 20) Live Event: 40 Under 40 Awards Live Event: Caples Awards Virtual Event: Content Marketing (Dec 3); Live Event: Marketing&Tech Innovation Summit Attribution 2015 Predictions; Content Marketing Essential Guide Marketing Automation Marketing &Tech Innovation Summit Omnichannel Marketing Email Marketing Direct Mail Marketing Social Media Strategies; Caples Awards Analytics Virtual Event: Content Marketing (Dec 3, 2014); Live Event: Marketing&Tech Innovation Summit (Jan 29, 2015) Month In-Depth Success Secrets Topic of Essential Planned Bonus eBooks: One eBooks: eBooks: Events (Main Feature) Feature the month Guides Distribution Tough Question Specialty Compilation (Live & Virtual)

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Page 1: 2015 EDITORIAL CALENDAR - media.dmnews.commedia.dmnews.com/documents/105/2015_dmn_editorial_calendar_2… · Marketing&Tech Innovation Summit Attribution 2015 Predictions; Content

Month In-Depth SuccessSecrets Topicof Essential PlannedBonus eBooks:One eBooks: eBooks: Events (MainFeature) Feature themonth Guides Distribution ToughQuestion Specialty Compilation (Live&Virtual)

*Ad due dates are the 10th of the month prior**All Essential Guides will have bonus distribution at DMA 2015

***In every issue: coverage of email, analytics/marketing-tech, and direct mail/postal or regulatory issues

2015 EDITORIAL CALENDAR

Contact Information: Greg Zalka I 646-638-6027 I [email protected]

September

November

October

February

March

April

May

June

July/August

December2015/January2016

December/January

2015 Marketing Outlook

Datafication of Marketing

Marketing&Tech

Innovation Awards

The Changing Dynamic

of Customer Loyalty

Marketing Hall of Femme

Redefining Data Privacy

A Day in the Life of Direct

Marketing

What’s Next in Customer Experience Marketing

The Intersection of Ad Tech

and Marketing

40 Under 40 Awards

2016 Marketing Outlook

Content Marketing: The Good,

Bad, & Ugly

Blending Direct and

Brand Marketing

Time Manage-ment for Marketers

Segment-ation and Targeting

Storytelling

Email Marketing

B2B Marketing

Omni-channel

Marketing

Mobile Strategies

Data/Analytics

Lead Gen Strategies

Customer Lifetime

Value

Mobile Marketing

Omni-channel

Marketing

Predictive Analtyics

Direct Response

Video

Segmenta-tion and Targeting

Lead Gen Content

Marketing

Marketing Auto-mation

Programmatic

Privacy

Social

Marketing Leadership

Attribution

Marketing ROI

Email Marketing

Native Advertising

Marketing Measure-

ment

Customer Loyalty

Marketing&Tech

Innovation Awards

Marketing Hall of Femme

40 Under 40 Awards

Content Marketing Essential

Guide

Social

Demand Gen

Content Marketing

Email Marketing

Customer Loyalty

Data/Analytics

Marketing Tech

Digital Strategies

Segmenta-tion and Targeting

Omni-channel

Marketing

eTail West

Marketing Hall of

Femme, National

Postal Forum

ad:tech San

Francisco

CRMC

eTail East

40Under40 Awards,

ERA, GraphExpo

DMA2014, Advertising

Week

ad:tech New York

Marketing&Tech

Innovation Summit

Virtual Event: Mobile Marketing

(Feb 26)

Live Event: Marketing Hall of Femme (Apr 24)

Virtual Event: Lead Generation

(May 14)

Virtual Event: Social Media

Strategies (Aug 20)

Live Event: 40 Under 40

Awards

Live Event: Caples Awards

Virtual Event: Content Marketing

(Dec 3); Live Event:

Marketing&Tech Innovation Summit

Attribution

2015 Predictions;

Content Marketing Essential

Guide

Marketing Automation

Marketing&Tech

Innovation Summit

Omnichannel Marketing

Email Marketing

Direct Mail Marketing

Social Media

Strategies; Caples Awards

Analytics

Virtual Event: Content Marketing

(Dec 3, 2014); Live Event:

Marketing&Tech Innovation Summit

(Jan 29, 2015)

Month In-Depth SuccessSecrets Topicof Essential PlannedBonus eBooks:One eBooks: eBooks: Events (MainFeature) Feature themonth Guides Distribution ToughQuestion Specialty Compilation (Live&Virtual)