2015 DESIGN VALUE INDEX JENEANNE RAE CEO, MOTIV STRATEGIES
IDEAN UX SUMMIT NO 14 UX AS A TRANSFORMATION STRATEGY
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Motiv Strategies2
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DMI/Motiv Strategies 2015 dmi.org/value motivstrategies.com
Design Value Index vs. S&P 500 2004-2014 Motiv Strategies3
Design Value Index S&P 500 219% APPLE COCA-COLA FORD
HERMAN-MILLER IBM INTUIT NEWELL RUBBERMAID NIKE P&G STARBUCKS
STARWOOD STEELCASE TARGET WALT DISNEY WHIRLPOOL STANLEY BLACK &
DECKER
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10+ years publicly traded Scale of design Investment Org.
Structure Design Leadership Senior-level commitment Design Value
Index Criteria Motiv Strategies4
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DMI/Motiv Strategies 2015 dmi.org/value | motivstrategies.com
APPLE COCA-COLA FORD HERMAN-MILLER IBM INTUIT NEWELL RUBBERMAID
NIKE P&G STARBUCKS STARWOOD STEELCASE TARGET WALT DISNEY
WHIRLPOOL Design Value Index vs. S&P 500 2004-2014 STANLEY
BLACK & DECKER Motiv Strategies5 4 7 5 Design Value Index
S&P 500 $39,427.3 4 219% $17,999.37 $39,427.34 $17,999. 37
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Whats trending? Motiv Strategies6
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Our work suggests that most companies are still in the early
stages of their design evolution.
EMERGENTBUILDINGADVANCEDWORLD-CLASS STRATEG Y STRUCTU RE &
PROCESS TALENT CULTURE Design is core to great graphics Design
structures and processes are emergent Generalist design talent with
limited strategic ability Design is a potential management fad
Design is core to great brands and innovation Design structures and
processes are established Diverse design talent with deep strategic
ability Design is core to who we are as a company Design maturity
path Whats trending? Motiv Strategies7
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Q. What is the hardest thing about moving your organization
towards World-class? Motiv Strategies8
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Whats trending? Motiv Strategies9
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Organization STRUCTURED for greater design partnership
LEADERSHIP is committed to driving design vision DESIGN VISION +
STRATEGY well articulated and understood Strategic design TALENT
acquired, trained and deployed CULTURE shifts to embrace strategic
design A holistic approach ensures that strategic design becomes
intrinsic to the organizations DNA. Given the framework below,
where should you concentrate resources during the build phase? Q.
Motiv Strategies10
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UX Growth outpacing other design disciplines Talent wars
Immature discipline Whats trending? UX design Automotive design
Communication design Industrial design Engineering design
Configuration design Sound design Software design Urban design
Interior design Fashion design Instructional design Motion design
Architecture Landscape architecture Product design Systems design
Graphic design Set design Costume design Textile design Process
design Lighting design Web design Service design Presentation
design Research design Survey design Visual design Production
design Print design Tech Financial Services Industri al CPG
Startups Motiv Strategies11