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HOT PRODUCTS TO DRIVE SALES.
HOW TO MAKE SURE YOUR PROMOTIONS, DEALS AND PLANS ARE READY.
FLIP AHEAD FOR INFO ON:
Brightstar designed this handy guide to help you maximize your slice of the holiday sales pie. GET
YOUR STORE READY
THE 2015 HOLIDAY SEASON WILL BE
WITH RETAIL HOLIDAY SALES EXPECTED TO SURPASS
A BIG ONE FOR WIRELESS DEALERS,
$877 BILLION
HOLIDAY READINESS GUIDE1
While shoppers plan to spend more money on gifts this year, the economy continues to keep low prices and bargains top of mind.
• 65% of all Americans plan to buy tech gifts and more than a third of those surveyed said they plan to pick up wireless accessories.
• 87% of consumers say price will be the prime factor in deciding what to buy this holiday season.
• 78% of all 2014 holiday spending was influenced by coupons.
MOBILE DEVICES AND ACCESSORIESTOP HOLIDAY WISH LISTS
2015’S MOST-WANTED TECH GEAR
Earbuds
Bluetooth speakers
Speakers
Smartphones
Tablets
Smart watches
Fitness bands
Headphones
HOLIDAY READINESS GUIDE2
Holiday shoppers want smart sales associates who care about their shopping experience.
• Get to know your customers. Ask them how their shopping is going, what devices they have at home, etc. – and watch your sales grow.
• 48% of shoppers say a knowledgeable sales associate increases the chance of making a purchase.
• Millennials, the largest group of consumers by generation, place a huge value on brand loyalty, as well as personalized in-person experiences. And their purchasing power is on the rise — currently at $2.45 trillion worldwide.
Of shoppers expect personalized promotions and in-store experiences
More likely to buy if you provide targeted, personalized offers
70GET YOUR ASSOCIATES
78
%
%
UP TO SPEED
HOLIDAY READINESS GUIDE3
CREATE ACCESSORY BUNDLES
WHAT YOU CAN DO
Under $49.99: • Screen protector• Case • Earbud gels
THE GREAT DEAL
• Refresh your stock. Brightstar’s Accessory Merchandising Program can help you update your planogram as we update your stock model, creating new places for top products and removing dead stock.
• Case • Glass• Phone insurance
PROTECT THE TECH
TO INCREASE SALES
$40
MOST POPULAR PRICE POINT DURING THE HOLIDAY SEASON:
between
and$20
• Case• Colorful earbuds• Selfi e stick
THE STOCKING STUFFER
• Arm band• Protective case• Bluetooth headphones
THE GYM RAT
HOLIDAY READINESS GUIDE4
SKU 412131 SKU 413526
Full-range stereo + bass woofer
(REX only)
Bluetooth playback
Built-in speakerphone
(REX only)
Water resistant
• Track steps, sleep, calories• Wireless phone sync• Water resistant• 7-day battery life • Pair with iFit app• Four colors available
Rechargeable all-day battery
MSRP: $59.99 MSRP: $39.99 SKU 413034 SKU 413035MSRP: $59.99 MSRP: $99.99
STOCK UP ON IN-DEMAND GIFTS AVAILABLE ON
Make sure you have hot new tech, like these fi tness bands and portable speakers, ready to sell.
REX MINI IFIT LINK iFIT VUE
BLUETOOTH SPEAKERS
THE BRIGHTSTAR ACCESSORIES BUSINESS CENTER
FITNESS BANDS
HOLIDAY READINESS GUIDE5
CONTACT US
For more information reach out to these Brightstar teams:
ACCESSORY MANAGERS DEVICE MANAGERS
Jeana Bird
402-871-8197
McKenzie Harris
402-880-8897
Emily Marks
770-545-0587
Jeremy Agrest
847-573-7005
Jason Dalke
847-573-2633
Samantha Moore
847-984-8061
Decmacmedia. 2015 Holiday Trends for Retailers and Merchants. 2015. Web.PWC. Retail & Consumer 2015 Holiday Outlook. 2015. Web.Signal. Retail Industry Trends for the 2015 Holiday Shopping Season. 2015. Web.CEA. More Americans Plan to Purchase Tech Amid Record-Setting Holiday Season. 2015. Web.B2C. How to Tap Into the Purchasing Power of Millennials with Social Media. 2015. Web. Creative Click Media. Maximize Your ROI this Holiday Season. 2015. Web.
Sources
From print and digital to point-of-sale material, promotional pieces, consultation and more, Brightstar’s Marketing team is here to help create and deliver marketing materials to drive your business.
GET MARKETING HELP FROM BRIGHTSTAR!
For more information, contact Craig Pollock at [email protected].
HOLIDAY READINESS GUIDE6