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CINCO DE MAYO REDEX
2 Wings + 1 Red Bull Yellow Case/Account
Delivery Date: May 4, 2015
10 Cases Sampled = 240 Cans
CINCO DE MAYO REDEX
CINCO DE MAYO REDEX
MISC topics to review
• Thursday and Friday schedules• Night tour? Dinner?
– CA PLANNED
Surprising way to excite the staff while keeping the new Red Bull Yellow top of mind
during a big moment.
RedEx Accounts: Beach, Bourbon Cowboy, Ricks Cab, Razzoos, Cat’s Meow, Bourbon
Bandstand, The Swamp, Superior Grill, Stilettos and Beerfest.
CINCO DE MAYO REDEX
Key Learnings:
• Have a photographer present to capture the moment
• Order a bigger variety of sizes for the RedEx uniform when the budget permits
• Have the RedEx WTMs use a targeted message upon delivery to decrease chance of receiver not being open to the package delivery. ex: “We have package for Cinco de Mayo to be delivered to…”
• WTMs use a wagon for deliveries to decrease number of people needing to be on-site for a successful mission.
• Have single, cold back up cans for accounts that are not receiving packages but ask.
• Incorporate Social Media • 10-20 Cases Per Mission Leading Up to Big
Moment – Memorial Day, 4th of July