2015 ASTRID Awards

Grand Winners

Book

Creative & Production Credits

Sponsored by: MerComm, Inc.

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2015 ASTRID Awards Judges DANIEL KENNEDY COMMUNICATIONS SERVICES New York, NY Daniel Kennedy – President

EDICO FINANCIAL PRESS SERVICES LIMITED Central, HONG KONG Amy Chan Donati – Managing Director Stella Kwok – Creative and Graphic Director Ricky Tse – Manager, Print Bind and Logistics

GENNEX FINANCIAL MEDIA LIMITED Central, HONG KONG Corrin Chan – CEO & Executive Director Kelvin Chung – Creative Director Laetitia Wong – Associate Creative Director

i.LINK GROUP LIMITED Central, HONG KONG Hidy Shum – Sales Director

INBRAX Santiago, CHILE Rodrigo Gallardo – Art Director Marcela Silva – Art Director María José Silva – Art Director

iONE FINANCIAL PRESS LIMITED Central, HONG KONG Cyrus Chan – Associate Sales Director Man Chan – Art Director Daniel Fok – Art Director Dennis Ho – Sales Director Axel Kiang – Creative Director Eric Ko – Sales Manager Epo Lai – Head of Sales Terry Lai – Art Director Terence Lau – Managing Director Davy Li – Sales Director

ISTA INTERNATIONAL GMBH Essen, NRW GERMANY Janna Carina Bülhoff – Specialist, Corporate Communications

KD1 DESIGNAGENTUR Cologne, GERMANY Prof. Rüdiger Quass von Deyen – Partner/Creative Director

MM PARTNERS Seoul, KOREA Jina Chung – Senior Director Jungeun Kim – Planning Director Hyungjin Park – Planning Director Jong-Kook Yi – Chief Director

NEXT MEDIA LIMITED Tseung Kwan O, New Territories HONG KONG Wong Shuk Ha, Cat – Company Secretary

PARAGRAPHS, LLC. Chicago, IL Jeannine Gallagher – Senior Designer Kari Magda – Designer Mike Ofenloch – Designer/Web Rachel Radtke – Senior Vice President

PRH HAMBURG KOMMUNIKATION Hamburg, GERMANY Stefan Heinzel – Senior Executive Monika Neumeister – Art Director Frank Ohlsen – Managing Director

REF FINANCIAL PRESS LIMITED Central, HONG KONG Alex Choi – Associate Creative Director Loretta Lam – Sales Coordinator Alan So – Creative Director

RR DONNELLEY Central, HONG KONG Rachel Choi – Creative Director Alex Ng – Senior Designer

STAN GELLMAN GRAPHIC DESIGN St. Louis, MO Amber Branson – Designer Teresa Thompson – President Bryan Wakeland – Designer

TOPPAN VITE LIMITED Kowloon, HONG KONG Wilson Kwan – Creative Director Derek Ma – Art Director Peter Yeo – Assistant General Manager TWICE GRAPHICS Kowloon, HONG KONG Steve Lau – Design Director

YELLOW CREATIVE (HK) LIMITED North Point, HONG KONG Wong Chun Hong – Creative Executive Director Ellen Zee – Managing Partner

Best of Show

HONGKONG LAND LIMITED LANDMARK Magazine

NOMINATOR

Mr. Chris Wood Editor-in-Chief, Client Solutions EDIPRESSE MEDIA HONG KONH LIMITED 6/F Guardian House, 32 Qi Kwan Road Wanchai HONG KONG hkinfo@edipressemedia.com www.edipressemedia.com

CLIENT Ms. Amanda Lee Marketing Manager HONGKONG LAND LIMITED 8/F One Exchange Square Central HONG KONG www.hkland.com

Best of Annual Reports – Cover Design

NEW WORLD CHINA LAND LIMITED Reviving Cultural Heritage Annual Report 2014

NOMINATOR

Ms. Vicky Lee Director – Corporate Sales Team EDICO FINANCIAL PRESS SERVICES LJMITED 8/F, Wheelock House 20 Pedder Street, Central HONG KONG vicky.lee@edico.com.hk www.edico.com.hk

CLIENT

Ms. Sophia Wong Manager – Corporate Communications NEW WORLD CHINA LAND LIMITED 9/F, New World Tower 1 18 Queen’s Road Central HONG KONG www.nwcl.com.hk

Best of Annual Reports – Traditional

SÜDZUCKER AG Annual Report 203/14

NOMINATOR

Ms. Sarah Wengler Marketing Manager MPM CORPORATE COMMUNICATION SOLUTIONS Untere Zahlbacher Straße 173 55131 Mainz GERMANY wengler@digitalagentur-mpm.de www. digitalagentur-mpm.de

CLIENT

Dr. Dominik Risser Head of Corporate Communications SÜDZUCKER AG Maximilianstraße 10 68165 Mannheim GERMANY www.suedzucker.de

Best of Annual Reports – Non-Traditional

KION GROUP AG “We keep the world moving.” Annual Report 2013

NOMINATOR

Ms. Sarah Wengler Marketing Manager MPM CORPORATE COMMUNICATION SOLUTIONS Untere Zahlbacher Straße 173 55131 Mainz GERMANY wengler@digitalagentur-mpm.de www. digitalagentur-mpm.de

CLIENT

Mr. Michael Hauger Head of Corporate Communications KION GROUP AG Abraham-Lincoln-Straße 21 65189 Weisbaden GERMANY www.kiongroup.com

Best of Annual Reports – Non-Profit Organizations

DEUTSCHE WELTHUNGERHILFE E.V. Global Hunger Index 2014

NOMINATOR

Ms. Stefanie Moers MUEHLHAUSMOERS CORPORATE COMMUNICATIONS Invalidenstr. 112 10115 Berlin GERMANY s.moers@muehlhausmoers.de www.muehlhausemoers.de

CLIENT

DEUTSCHEWELTHUNGERHILFE E.V. Friedrich-Ebert-Straße 1 53173 Bonn GERMANY www.welthungerhilfe.de

Best of Annual Reports – Online

AUDI AG Annual Report 2013 Microsite

NOMINATOR

Ms. Kerrin Nausch Creative Director KDGROUP GMBH/KÖCKRITZDÖRRICH Mörikestrasse 15 70178 Stuttgart GERMANY kerrin.nausch@kdgroup.com www.kdgroup.com

CLIENT

Mr. Martin Primus Leiter Finanzkommunikation/Finanzanalytik AUDI AG Senefelder Straße 85045 Ingoldstadt GERMANY martin.primus@audi.de www.audi.com

Best of Annual Reports – Distinctive Format

UNITED THERAPEUTICS/LAB 4 Periodic Tablecloth of UTElements

NOMINATOR

Mr. Bill Rock Creative Director UNITED THERAPEUTICS/LAB 4 1040 Spring Street Silver Spring, MD 20910 USA bill@unither.com www.unither.com

Best of Apps

AUDI AG Annual Report 2013 iPad App

NOMINATOR

Ms. Kerrin Nausch Creative Director KDGROUP GMBH/KÖCKRITZDÖRRICH Mörikestrasse 15 70178 Stuttgart GERMANY kerrin.nausch@kdgroup.com www.kdgroup.com

CLIENT

Mr. Martin Primus Leiter Finanzkommunikation/Finanzanalytik AUDI AG Senefelder Straße 85045 Ingoldstadt GERMANY martin.primus@audi.de www.audi.com

Best of Books

BUNDESDRUCKEREI GMBH Einmalig 15

NOMINATOR

Ms. Henrike Heick Project Manager RETHINK GMBH Hegelplatz 1 10117 Berlin GERMANY henrike.heick@rethink-everything.net www.rethink-everything.net

CLIENT

Ms. Antonia Maas Leiterin Unternehmenskommunikation BUNDESDRUCKEREI GMBH Oranienstrasse 91 10969 Berlin GERMANY www.bundesdruckerei.de

ART DIRECTOR CREATIVE DIRECTOR EDITOR

Ms. Nicole Kuderer Mr. Brian O’Connor Mr. Markus Albers RETHINK GMBH RETHINK GMBH RETHINK GMBH Hegelplatz 1 Hegelplatz 1 Hegelplatz 1 10117 Berlin 10117 Berlin 10117 Berlin GERMANY GERMANY GERMANY www.rethink-everything.net www.rethink-everything.net www.rethink-everything.net

Best of Brochures

KEITI (KOREA ENVIRONMENTAL INDUSTRY & TECHNOLOGY INSTITUTE) Sustainable Harmony with KEITI

NOMINATOR

Hye Suk Pang President SAEWOOM 2nd Floor, Dawoo Bldg. 12 Eonju-ro 136-gil, Gangnam-gu Seoul 135-821 SOUTH KOREA saewoom21@daum.net www.saewoomad.com

CLIENT

Yong-Joo Kim President KEITI (KOREA ENVIRONMENTAL INDUSTRY & TECHNOLOGY INSTITUTE) 215 Jinheung-ro, Bulgwang-dong Seoul, Eunpyeng-gu 122-706 SOUTH KOREA press@keiti.re.kr www.keiti.re.kr

ART DIRECTOR DESIGNER EDITOR

Ji Yeong Kim Eun Seon Kim Ah Young Bae Manager Asst. Manager Researcher SAEWOOM SAEWOOM KEITI 2nd Floor, Dawoo Bldg. 2nd Floor, Dawoo Bldg. 215 Jinheung-ro, Bulgwang-dong 12 Eonju-ro 136-gil, Gangnam-gu 12 Eonju-ro 136-gil, Gangnam-gu Seoul, Eunpyeng-gu 122-706 Seoul 135-821 Seoul 135-821 SOUTH KOREA SOUTH KOREA SOUTH KOREA

PHOTOGRAPHER/ILLUSTRATOR

Sang Wook Lee Manager SAEWOOM 2nd Floor, Dawoo Bldg. 12 Eonju-ro 136-gil, Gangnam-gu Seoul 135-821 SOUTH KOREA

Best of Calendars

DAIMLER AG “Secret Places” Mercedes-Benz commercial vehicle calendar 2015

NOMINATOR

Dr. Lars Kruse Senior Executive PRH HAMBURG KOMMUNIKATION GMBH Burchardstraße 13 20095 Hamburg GERMANY kirsten.paetz@prhamburg.com www.prhamburg.com

CLIENT

Ms. Irina Boller Manager, Advertising & Messen DAIMLER AG HPC 602 70546 Stuttgart GERMANY www.roadstars.mercedes-benz.com

Best of Campaigns

HONG KONG TOURISM BOARD Follow Me To Discover Hong Kong

NOMINATOR

Ms. Connie Kwok Manager, Public Relations HONG KONG TOURISM BOARD 9-11 Floors, Citicorp Centre 18 Whitefield Road, North Point HONG KONG connie.kwok@hktb.com www.discoverhongkong.com

Best of Cover Design – Magazines

AUDI AG Audi Magazine N° 01/2015

NOMINATOR

Mr. Peter Matz General Manager LOVED GMBH Brandsweite 46 20457 Hamburg GERMANY iy@loved.de www.loved.de

CLIENT

Mr. Michael Finke Director of Marketing Communication AUDI AG Senefelder Straße 85045 Ingolstadt GERMANY anja.weinhofer@audi.de www.audi.com

Best of Custom Publications

HONGKONG LAND LIMITED LANDMARK Magazine

NOMINATOR

Mr. Chris Wood Editor-in-Chief, Client Solutions EDIPRESSE MEDIA HONG KONH LIMITED 6/F Guardian House, 32 Qi Kwan Road Wanchai HONG KONG hkinfo@edipressemedia.com www.edipressemedia.com

CLIENT

Ms. Amanda Lee Marketing Manager HONGKONG LAND LIMITED 8/F One Exchange Square Central HONG KONG www.hkland.com

Best of Employee Publications

LUFTHANSA CARGO AG Cargo Lufthanseat 01/2014

NOMINATOR

Ms. Sarah Wengler Marketing Manager MPM CORPORATE COMMUNICATION SOLUTIONS Untere Zahlbacher Straße 173 55131 Mainz GERMANY wengler@digitalagentur-mpm.de www. digitalagentur-mpm.de

CLIENT

Ms. Lara Kittler Senior Manager Communication LUFTHANSA CARGO AG Lufthansa Basis, Tor 21 60549 Frankfurt am Main GERMANY www.lufthansa-cargo.com

Best of Graphic Design – Infographics

CLP HOLDINGS LIMITED 2013 Annual Report – A Snap Shot

NOMINATOR

Ms. Angela To Yi Leh Public Affairs Manager CLP HOLDINGS LIMITED 8 Laguna Verde Avenue Hung Hom, Kowloon HONG KONG angela.to@clp.com.hk www.clpgroup.com

Best of Magazines

LOVED GMBH LOVED&FOUND – The Kids Issue 2014

NOMINATOR

Mr. Peter Matz General Manager LOVED GMBH Brandsweite 46 20457 Hamburg GERMANY iy@loved.de www.loved.de

Best of Marketing

MASTERCARD ASIA/PACIFIC PTE LTD. Mobile Money

NOMINATOR

Ms. Karen Krieger CCO STUDIO 210 19 Pine Hill Avenue Norwalk, CT 06855 USA Karen@studio210.net www.studio210.net

CLIENT

Mr. Rajen Prabhu Senior Business Leader, eCom MASTERCARD ASIA/PACIFIC PTE LTD. 152 Beach Road Singapore 189721 SINGAPORE rajen_prabhu@mastercard.com www.mastercard.com

Best of Self-Promotion

NWS HOLDINGS LIMITED Christmas e-card

NOMINATOR

Ms. Sheila Tang General Manager – Corporate Communication NWS HOLDINGS LIMITED 28/F, New World Tower 18 Queens Road, Central HONG KONG sheilatang@nws.com.hk www.nws.com.hk

Best of Special Projects

PRIVATE JOINT STOCK COMPANY FC SHAKHTAR DONETSK Play like Shakhtar! Live with an open heart…

NOMINATOR

Ms. Irina Erkan Owner IRINA ERKAN SOLE PROPRIETORSHIP Mikoli Bazhana Prospect, 10, Door 9 02140 Kiev UKRAINE irinaerkan@gmail.com www.irinaerkan.com

CLIENT

Mr. Palkin Sergey CEO PRIVATE JOINT STOCK COMPANY FC SHAKHTAR DONETSK Artema Street 86-a 83050 Donetsk UKRAINE feedback@shakhtar.com www.shakhtar.com

Best of Video

DB DEUTSCHE BAHN DB Bahnreform

NOMINATOR

Ms. Birthe Kretschmer Head of Publishing Management G+J CORPORATE EDITORS GMBH Stubbenhuk 10 20459 Hamburg GERMANY kretschmer.birthe@guj.de www.corporate-editors.com

CLIENT

DB DEUTSCHE BAHN Stephensonstraße 1 60326 Frankfurt am Main GERMANY www.bahn.com

Best of Websites

CHC STUDENT HOUSING CHC Student Housing Website

NOMINATOR

Ms. Nancy Ladenheim CEO BRYAN MILLS IRADESSO 1129 Leslie Street Toronto, ON M3C 2K5 CANADA nladenheim@bmir.com www.bmir.com

CLIENT

Mr. Robert Waxman Vice President & CFO CHC STUDENT HOUSING 53 Yonge Street Toronto, ON M5E 1K3 CANADA www.chcstudenthousing.com

CREATIVE DIRECTOR DESIGNER WEB DEVELOPER

Mr. Frank Casera Mr. Stephen Thut Ms. Miki Davis BRYAN MILLS IRADESSO BRYAN MILLS IRADESSO BRYAN MILLS IRADESSO 1129 Leslie Street 1129 Leslie Street 1129 Leslie Street Toronto, ON M3C 2K5 Toronto, ON M3C 2K5 Toronto, ON M3C 2K5 CANADA CANADA CANADA www.bmir.com www.bmir.com www.bmir.com