Pajama Program

2015 Annual Report

Delivering Warm Sleepwear & Nurturing Books to Children in Need

114 East 39th Street, New York, NY 10016

Mission

Pajama Program provides new pajamas and new books to children in need nationwide, many of

whom are waiting to be adopted. These children live in group homes, shelters and temporary

housing facilities and are shuffled often from one place to another. Many of them have been

abandoned, abused or neglected. Most of these children have never enjoyed the simple comfort

of having a parent tuck them in at bedtime with warm, clean pajamas and a bedtime story. Some

of the children are living with their families below the poverty level, in desperate need of food,

clothing and shelter. These two simple gifts of pajamas and books let the children know that

someone cares - sometimes these are the only new things they have ever received.

Board of Directors

Nick Berger

Managing Director, Newmark Grubb

Knight Frank

Aaron Boyajian, Esq. Board Treasurer, Goetz Fitzpatrick LLP

Susan Brown

Director, Community Relations Uncle

Sam’s Army Navy Deals

Judith K. Campbell, M.S. Board Vice President, Healthcare Advisor

Andrez Carberry

Associate General Counsel, US Foods, Inc.

Vickram David

Head of Marketing and Investor Relations

at SRS Investment Management

Julie A. D’Emilio

Senior Vice President of Sales, Carter’s

Hilary Gauthier

Mom

Carla Hall Co-Host ABC’s The Chew

Linda Kourakos

Retired

Shelley M. Levine, CIC, CSRM

Arthur J. Gallagher & Co.

Sharon Marantz Walsh

Freelance Writer, Artist, and Charity

Advocate

Pia Marinangeli Psychotherapist

Kelly McGarrity

Board Secretary, Store Team Leader,

Target

Ruchi Pinniger

Mom, Founder/CEO RP Business Advisors

Beth Rowley

Former Managing Director, Lehman

Brothers

Sara Sinek

VP Corporate Communications

Scholastic, Inc

Randy Weis

Board President, CEO RD Weis Companies

Jill Wilson

SVP Human Resources & Talent

Development, Carter’s Inc.

Literacy

Advisory Board Lauren Benjamin

Literacy Consultant

Judith K. Campbell, M.S. Board Vice President,

Healthcare Advisor

Marsha Elliott NYC Department of

Education Support Specialist

to OSYD

Sarah Evans Senior Director of

Professional Development and Leadership in the

Special Education Office of the NYC DOE

Maureen Garrity-Marino Retired Principal

Amye Rosenberg Veteran children’s illustrator, author and media

content creator

Trish Rubin, MA/MGA Consulting Education & Business on the power of

Communicating Brand

Eric Sheninger Nationally recognized high school principal, speaker

and author

Souzanne A. Wright President at Compendium Curriculum Design LLC

Advisory Board Matilda Raffa Cuomo

Patti LaBelle

Dylan Lauren

Peter Martino

Soledad O’Brien

Alice Quirk

Ivana Trump

Nydia Velasquez

Pajama Program operates three Reading Centers:

New York, NY, Yonkers, NY and Red Bank, NJ.

Around the U.S. our local chapters have now

begun organizing reading groups for children

served in their communities. Reading sessions

focus on extended learning time and include our

community reading volunteers. Under normal cir-

cumstances, these are children who, if read with on

a regular basis, will stay in school, keep up with

their peers in classroom work, and graduate high

school.

Pajama Program’s reading sessions are organized in groups of 5-20 children. We read with and to the children individually and also in groups of 2-5 children per volunteer/staff at a time. The reading sessions last 45 minutes each. This is followed by snacks, and then the distribution of a new book packaged with a new pair of pajamas, for each child. Giving these children their own books offer them a continued early reading experience. Our books and reading time serve the added role of providing a resource for bedtime stories by staff – or parent - an important element in fostering a nurturing climate for the children.

Reading Centers

“For a troubled child living in an institution far from home, it is the ‘little things’ that help calm fears and sadness. Sharing a quiet moment with a caring grown up, sharing a story with a happy ending, snuggling in cozy pajamas at the end of a long day – these are the gifts of our friends from Pajama Program. Our children are very grateful, and so are we.” — Nancy Ment, President, Andrus Children’s Center, Yonkers, N.Y.

Our Programs

Sweet Dreams

Sweet Dreams focuses on providing new pajamas, new books and reading sessions with groups of children in need all over the United States.

Bedtime On-call

We answer requests from children’s group homes, shelters and hospitals to set up reading programs on-site with the children in their care.

Pajama Program’s Reading Centers

Hundreds of children each year attend our reading sessions at our centers to practice their reading.

Share & Care Events

These are special events where we invite career role models to speak to and engage underserved children ages 10-17 about potential career paths.

Money Matters for Teens

This series gives teens a very basic understanding of general finances and provides an introductory program on budgeting, balancing a checkbook and other finances that can change these children’s lives.

Poetry Plus

This series encourages young girls who have been removed from a family/home environment to talk about their feelings through poetry reading and writing. This Program is designed to reinforce feelings of well-being and self-confidence and to strengthen their belief that with enough support and encouragement, these young women can move mountains.

Our 2015 Accomplishments by the Numbers

New Pajamas Donated

426,911

New Books Donated

370,554

Pajamas Distributed to Children in Need

419,372

Books Distributed to Children in Need

194,802

Number of Children at Reading Parties

5,000

New PJs Collected by Our Largest Drive:

Scholastic’s Great Bedtime Story

84,533

Carter’s Customers Donated PJs and $ During

the “Cuddles from Carter’s” Campaign

115,989

Total Revenue

$2,074,218

Program Services Management & General Fundraising Total

Book and Pajama Distributions $3,025,002 $—- $—- $3,025,002

Wages 320,823 73,561 65,586 459,970

Fundraising Event Expenses —- —- 93,722 93,722

Rent 118,617 19,918 —- 138,535

Freight and Postage 88,875 3,329 7,779 99,983

Payroll Taxes and Fringes 53,676 11,338 9,773 74,787

Professional Fees —- 17,500 -- 17,500

Program Expenses - General 191,266 —- — 191,266

Marketing, Advertising and

Promotion

—- —- 46,761 46,761

Utilities and Telephone 1,880 16,924 —- 18,804

General Fundraising Expenses —- —- 2,323 2,323

Repair and Maintenance - Office

& Equipment

—-- 25,125 —- 25,125

Depreciation —- 2,192 —- 2,192

Travel, Lodging and Meals 56,108 - 6,300 62,408

Insurance 9,634 2,408 —- 12,042

Licenses and Fees —- 10,945 —- 10,945

Office Expense —- 8,726 —- 8,726

Bank Service Charges and Credit

Card Fees

—- 7,329 —- 7,329

Volunteer Appreciation Expenses 6,552 —- —- 6,552

Cost of Pajamas and Books 76,951 —- —- 76,951

Dues and Subscriptions —- 4,211 —- 4,211

Recruiting Fees 6,253 —- —- 6,253

Total Expenses $3,955,637 $203,506 $232,244 $4,391,387

STATEMENT OF FUNCTIONAL EXPENSES FOR THE YEAR ENDED DECEMBER 31, 2015

Expenses Book and Pajamas Distributions - In-Kind

Wages 459,970 Beginning Inventory 769,082

Events Expenses 93,722 Donated Books and Pajamas for Distribution 3,268,483

Rent (Cash Portion) 94,135 Books and Pajamas Available for Distribution 4,037,565

Freight and Postage 99,983

Payroll Taxes and Fringes 74,787 Ending Inventory (1,012,563)

Professional Fees 17,500 Total Book and Pajama Distributions 3,025,002

Program Expenses - General 191,266 Rent Expense In-Kind 44,400

Marketing, Advertising and Promotion 46,761 3,069,402

Utilities and Telephone 18,804 Increase in Revenue and Other Support over Book

Repair and Maintenance - Office and Equipment 25,125 and Pajama Distributions 243,481

Depreciation 2,192 Increase in Net Assets (Unrestricted) -

Travel, Lodging and Meals 62,408 Cash Portion 1,147,088

Insurance 12,042 Total Increase in Net Assets before Interest Income 1,390,569

Fundraising Expenses 2,323 Interest Income 3,265

Licenses and Fees 10,945 Increase in Net Assets (Unrestricted) 1,393,834

Office Expense 8,726

Bank Service Charges and Credit Card Fees 7,329 Net Assets (Unrestricted)

Volunteer Appreciation Expenses 6,552 Beginning of Year $1,242,111

Recruiting Fees 6,253

Dues and Subscriptions 4,211 End of Year $2,635,945

Total Expenses $1,245,034

Revenues and Other Support

Unrestricted Contributions $2,126,485 Increase in Revenue and Other Support over Book and

Fundraising Events 342,588 Pajama Distributions and Interest Income $1,147,088

Total Revenues and Other Support - Cash $2,469,073

Increase in Revenue and Other Support - In-Kind over

Book and Pajama Distributions Book and Pajama Distributions

Cost of Books and Pajamas 76,951 Donated Books and Pajamas $3,268,483 Donated Rent 44,400

Revenues & Other Support Less Book & Pajama Distributions $2,392,122 Total Revenues and Other Support - In-Kind $3,312,883

STATEMENT OF ACTIVITIES—CASH AND IN-KIND PORTIONS FOR THE YEAR ENDED

DECEMBER 31, 2015

Foundations Say Yes to Education Foundation

Thomas & Agnes Carvel Foundation

The Ludwig Family Foundation

JK Barker Foundation

PVH Foundation

Entergy Charitable Foundation

Herbert M. Citrin Charitable Foundation

The TJX Foundation

The Eden Charitable Foundation

Shaftel Family Foundation

Corporations Carter’s .Inc

Scholastic, Inc.

Marin Management

Newmark Grubb Knight Frank

Pascale Communications LLC

Target

Bob’s Discount Furniture LLC

Angel Compass Network

National Basketball Association

Promontory Financial Group LLC

Richard Leeds International Inc.

Carla Hall’s Petite Cookies

Viacom Inc.

RD Weis Companies

Mt. Carmel Pharmacy

Fox Networks Group

Achelous Partners LLC

Quirk Productions

McManis Faulkner

PRORehab/Athletico

Advanced Digital Data, Inc.

Ortronics

Kohl’s

Barnes &Noble

Individuals & Groups Susan Brown

Roe Jasen Charitable Trust

David Rush

David Komar

Vikram David

Ruchi Pinniger

Jean Wackrow

Michelle Griffith Brodsky

The Peters Group

Jane Stine

Michael Casey

Kathryn Wagner

Linda Kourakos

Elizabeth Ryan

Jane Weitzman

Armand Paganelli

Ricelle Grossinger

Jason Wolfe

Jim Malloy

Maria Gordon Shydlo

Claire Robinson

Key Sponsors and Supporters for 2015