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State of the Council Report
Girl Scouts of the Chesapeake Bay
2015 Annual Meeting
April 29, 2015
Mission Delivery Update
Girl Scouts of the Chesapeake Bay
2015 Annual Meeting
April 29, 2015
3
Girl Membership
15,327
12,35511,419 11,610
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
18,000
2010 2011 2012 2013 2014
9,651
4
Girl Membership by Region
0
1000
2000
3000
4000
5000
6000
2012 2013 2014
North Central South
5068
3437
2914
5108
3483
3019
4615
2782
2254
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 5
Total Troops
650
700
750
800
850
900
2010 2011 2012 2013 2014
863
781
724
751
900
Outreach Series
5,396
2,7842,994
4,348
2,000
2,500
3,000
3,500
4,000
4,500
5,000
5,500
6,000
2010 2011 2012 2013 2014
3,004
7
Adult Membership
0
1000
2000
3000
4000
5000
6000
2010 2011 2012 2013 2014
Total AdultMembership
Direct Service
5141
2635
5126
2856
4885
2924
4309
2325
4079
1707
8
Adult Membership by Region
0
500
1000
1500
2000
2500
2012 2013 2014
North Central South
2009
1761
1022
1770
1565
974
1795
1478
806
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 9
Retention 2009 - 2014
49.8%
65.4%
46.4%
65.3%
51.0%
63.6%
51.5%
60.2%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
Girls Adults
45.9%
65.8%
10
Girl Program
Offerings/Cancellations
0
50
100
150
200
250
300
2012 2013 2014
Offered Cancelled
11
Girl Programs by Region
2013
0
20
40
60
80
100
120
140
160
180
North Central South
2013 Offered 2013 Cancelled
12
Girl Programs by Region
2014
0
20
40
60
80
100
120
140
North Central South
2014 Offered 2014 Cancelled
13
Cookie Program:
Girl Participation
0
1000
2000
3000
4000
5000
6000
7000
8000
9000
10000
2010 2011 2012 2013 2014
Girls Registered 1/31 Girls Participated
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 14
Cookie Program:
Overall Participation
78%
79%
80%
81%
82%
83%
84%
85%
86%
87%
2010 2011 2012 2013 2014
82%
81%
86%
84%
83%
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 15
Cookie Program:
Per Girl Average
136
138
140
142
144
146
148
150
152
154
156
2010 2011 2012 2013 2014
148
144
142
150
154
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 16
Camp:
Individual Girl Registration
500
520
540
560
580
600
620
640
2011 2012 2013 2014
555 551
632
588
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 17
Camp:
Total Girl Experiences
0
200
400
600
800
1000
1200
2011 2012 2013 2014
1023 929 931
823
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 18
Mission Delivery Summary• Steady decline in both girl and adult membership• Troops: most successful pathway but continues to decline• 30% of our girl membership supported through restricted
grant funding• Girl and adult retention continue to fluctuate up and
down with no significant increase• 30% of program offerings cancelled; 83% due to low
registration• Less girls participating in cookie program• Increased Per Girl Average for cookie program• Continued decline in individual girl registrations and total
camp experiences.
Financial Update
Girl Scouts of the Chesapeake Bay
2015 Annual Meeting
April 29, 2015
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 20
Assets
-
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Total Assets Investments Cash Property
Tho
usa
nd
s
December 31, 2013 December 31, 2014
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Revenue & Expenses
3,934
4,180 4,072
3,585
6,524
3,918
3,966 4,212
4,229 3,969
-
1,000
2,000
3,000
4,000
5,000
6,000
7,000
2010 2011 2012 2013 2014
THO
USA
ND
S
Total Revenues
Total Expenses
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Where does our revenue
come from?
Fall Product Program (net)
3%
Program Revenue1%
Cookie Program (net)56%
Camp Program Revenue
5%
Retail Shops (net)3%
Property Rentals1%
Contributions (Unrestricted)
16%
Contributions (Restricted)
7%
Investment Income
5%
Other Income1%
2014 Total Operating Revenues
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 23
Cost per box of cookies
2014-2018
$0.995
$1.015
$1.030
$1.050
$1.070
$0.940
$0.960
$0.980
$1.000
$1.020
$1.040
$1.060
$1.080
2014 2015 2016 2017 2018
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 24
Where is our money going?
Membership16%
Girl Programs18%
Girl Programs -Outreach
9%
Product Program11%
Camping10%
Adult Training6%
Fundraising11%
Capital Funding9%
Public Relations5%
Administrative (Finance, IT, Admin)
5%
2014 Total Expenses
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Total expenses in 2014
Administrative costs5%
Salary, including benefits, taxes and
insurance59%
Program support -direct, 10%
Occupancy and equipment costs
14%
Printing and advertising
1%
Travel and conferences
2% Depreciation expense
9%
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 26
Services provided by staff
include• Organizing and staffing special events, programs and summer camps.
• Processing membership applications, program registrations, financial assistance and other “behind the scenes” tasks to provide our girls with the best possible experience as a Girl Scout.
• Providing training and assistance to Service Units and troop leaders.
• Maintaining our 7 properties.
• Communicating with our members and keeping our members, board, staff, politicians and media informed.
• Raising funds so we can offer services to more girls.
• Staffing two retail locations, in addition to retail expresses, camp retail locations, and other events.
• Complying with legal and financial requirements for nonprofits in Delaware, Maryland and Virginia.
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 27
Salaries, Benefits, Taxes,
Insurance 2013-2017
$2,579
$2,354
$2,239
$2,306
$2,375
$2,000
$2,100
$2,200
$2,300
$2,400
$2,500
$2,600
$2,700
Tho
usa
nd
s
2014 2015 2016 20172013
28Confidential and Proprietary - Not for Public Distribution - Do Not Copy 28
National Girl Scout Council
Retirement Plan 2009-2017
$45,608 $49,713
$99,120 $110,132
$158,874
$187,187 $209,028
$242,472
$281,268
2009 2010 2011 2012 2013 2014 2015 2016 2017
Property and Camp Revenue
and Expenses - 2014
$-
$100
$200
$300
$400
$500
$600
$700
$800
$900
$1,000
Tho
usa
nd
s
Total Revenue
Variable Expenses
Fixed Expenses
Capital Expenses
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Summary: Financial Data,
Assumptions and Forecasts
• Revenue trends have been declining over the past few years, since the market crash of 2008. All non-profits are struggling with funding.
• We can raise the cookie sales price every few years (last increase was 2012).
• Expenses are expected to rise faster than revenues. We currently operate at bare minimum on expenses we can control.
• We must find other revenue sources to achieve financial health, including the implementation of a Council Service Fee for the 2015-2016 membership year and the implementation of the outdoor program and property initiative.
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 31
Council Service Fee
• Current Girl Membership Fee is $15 for the 2014-2015
membership year. This entire fee goes directly to
GSUSA and nothing is retained by GSCB.
• At the 52nd GSUSA National Council Session in
November 2011, Girl Scout delegates from across the
country overwhelmingly approved the voluntary
implementation of a council service fee for each girl
member that would be part of girls’ registration.
• We implemented a Council Service Fee for girls ONLY
beginning with the 2015-2016 membership year. No girl
will be turned away and financial assistance is available
to those who need it.
Confidential and Proprietary - Not for Public Distribution - Do Not Copy 32
Outdoor Program and
Property Initiative
• In 2014, GSCB brought in an outdoor program and
property consultant. This consultant was to look at
our outdoor program and properties and provide us
with a recommendation to help us move forward.
• Their recommendation, which included ensuring
girls get the true outdoor experience through our
amazing properties, was presented to the board of
directors in December 2014 and it was approved.