2015 - Amazon S3 · The ASUG SAP Analytics and BusinessObjects Conference is designed for users of all skill levels, enabling them to engage in a 360-degree education experience including

2015

Sponsorship OpportunitiesPRESENTED BY

August 31 – September 2 • Austin, TX

22015

Sponsorship OpportunitiesAugust 31 – September 2 • Austin, TX

INTRODUCTIONAmericas’ SAP Users’ Group (ASUG) is proud to host the seventh annual conference for SAP BusinessObjects and Analytics customers taking place August 31 - September 2 in Austin, Texas. This annual event provides an opportunity to share your company’s vision, promote product offerings, collect feedback, and reach influencers and decision makers.

The ASUG SAP Analytics and BusinessObjects Conference is designed for users of all skill levels, enabling them to engage in a 360-degree education experience including lecture, hands-on, usability, customer showcase , influence, and roadmap sessions. Attendees will take away best practices, new ideas, and other insights to leverage their SAP BusinessObjects and analytics tools to drive business results. With more than 250 education sessions, attendees learn how to derive value for both themselves and their business.

Connect with this dynamic community through any of our sponsorship opportunities to reach an expected audience of more than 1,000 attendees. Please contact [email protected] for more information.

We look forward to seeing you in Austin.

Introduction

Event Overview

Attendee Demographics

Sponsorship Opportunities

Sponsorship Package Details

Application And Contract

Rules And Regulations

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EVENT OVERVIEWThe 2015 ASUG SAP Analytics and BusinessObjects Conference provides education, influence, and networking opportunities for SAP Analytics and business intelligence professionals. Share SAP BusinessObjects best practices, success stories, and tips and tricks, and learn what the roadmap is for these solutions. Learn how your peers are using the BusinessObjects product suite for reporting, dashboards, data exploration, data visualization, and self-service BI. See how they have leveraged SAP Analytics applications to turn mounds of data into easily understandable and actionable insights. Network with SAP customers, partners, and representatives. Experience the passion for excellence that sets this user community apart.

SCHEDULE AT-A-GLANCE*

* Subject to change. For the complete conference schedule, please visit our agenda at-a-glance page.

START END MondayAug. 31

7:00 a.m. 6:00 p.m. Registration

7:00 a.m. 8:00 a.m. Breakfast

8:00 a.m. 9:00 a.m. Keynote

9:00 a.m. 2:00 p.m.Partner Showcase

Open

10:00 a.m. 11:00 a.m. Education Sessions

11:15 a.m. 12:15 p.m. Education Sessions

12:00 p.m. 2:00 p.m.Lunch (in Partner

Showcase)

2:45 p.m. 3:45 p.m. Education Sessions


5:15 p.m. 6:00 p.m.Sports and

Analytics

6:00 p.m. 8:00 p.m.Reception (in

Partner Showcase)

START END SundayAug. 30

8:00 a.m. 10:30 a.m. Developer Wars

2:00 p.m. 6:00 p.m. Registration

START END TuesdaySept. 1

7:00 a.m. 12:00 p.m. Registration


8:00 a.m. 10:00 a.m. Keynote


Open


12:00 p.m. 2:00 p.m.Lunch (in Partner

Showcase)




5:00 p.m. 6:30 p.m.Reception (in

Partner Showcase)

6:30 p.m. 8:30 p.m. Developer Wars

START END WednesdaySept. 2

7:30 a.m. 10:00 a.m. Registration



Open




12:00 p.m. 2:00 p.m.Lunch (in the

Partner Showcase)


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ATTENDEE DEMOGRAPHICS

Job Function

Total Annual Revenue

Industry

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CORE SPONSORSHIP OPPORTUNITIES AT-A-GLANCE

DIAMOND TURNKEY

EMERALD TURNKEY EMERALD RUBY

TURNKEY RUBY

Price $28,000 $19,000 $10,000 $11,000 $5,000

General Recognition

Listed as Diamond Sponsor in all print

collateral, signage, and website

Listed as Emerald Sponsor in all print


Listed as Emerald Sponsor in all print


Listed as Ruby Sponsor in all print collateral, signage, and website

Listed as Ruby Sponsor in all print collateral, signage, and website

Speaking OpportunityOne (1) hour breakout

session within conference program

N/A N/A N/A N/A

Exhibition SpaceTurnkey 10’x20’ booth in

prime locationTurnkey 10’x10’ booth

Back wall and side pipe & drape in 10x10 space

with one (1) six ft. skirted table and two (2) chairs

Standard Power

Turnkey 6’x6’ booth

Back wall and side pipe & drape in a 6x6 space with

Highboy table and two (2) chairs

Standard power

Full-Conference Passes Seven (7) Five (5) Five (5) Three (3) Three (3)

Post-Conference Attendee List*Conference attendee

data listConference attendee




data list

Mobile App Visibility Rotating banner,

collateral, and logo Collateral and logo Collateral and logo Logo Logo

Sponsor Recognition SignageCompany logo displayed on conference sponsor

recognition signage

Company logo displayed on conference sponsor

recognition signage


recognition signage


recognition signage


recognition signage

General Session RecognitionCompany logo displayed

on general session welcome slide

Company logo displayed on general session

welcome slide


welcome slide


welcome slide


welcome slide

Logo on Pre-Conference Promotions** (email, direct mail, subject to deadlines)

Company logo on pre-conference promotions

including targeted emails









Logo on WebsiteCompany logo on

conference websiteCompany logo on




conference website

Customer Discount Passes***Purchase discounted

passes for your customer at a rate of $1,200

Purchase discounted passes for your customer

at a rate of $1,200


at a rate of $1,200


at a rate of $1,200


at a rate of $1,200

*List includes name, company name, title, and address for all attendees who do not opt-out at time of registration. Lists will be delivered 2-3 weeks after event conclusion **Subject to specific deadlines and specifications communicated in advance. ***Subject to limitations

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DIAMOND TURNKEY SPONSORSHIP PACKAGE COST: $28,000General Recognition Enjoy the visibility that comes with being a Diamond Turnkey Sponsor as attendees see your designation in all collateral, on-site signage, and on the conference website.

Speaking Opportunity Diamond Turnkey Sponsor is the only level that affords your company a one-hour speaking session in a relevant track. An SAP customer must also participate in the presentation.

Turnkey Exhibition Space Your company’s show floor presence is a 10’ x 20’ space in a prime location. Includes turnkey booth, Internet access, electrical, monitor, and four (4) chairs. Sponsor is responsible for providing required graphics for booth signage.

Seven (7) Full Conference Registrations Bring your team to Austin this fall. Your complimentary registrations include all conference-related activities, meals, and access to sessions.

Conference Attendee List Follow up with attendees after the event concludes. A data list of all opt-in attendees, containing name, company name, title, and address will be sent one two to three weeks after the conference.

Mobile App Visibility A company can provide a banner ad to be rotated in the mobile app. A PDF piece of marketing collateral and company logo is included with an exhibitor listing.

Company Logo on Conference Signage Make a bigger visual impact throughout the event - Diamond Turnkey Sponsors see their company logo displayed on select conference signage throughout the conference center.

General Session Recognition All eyes will be on the big screen before the keynote session begins. Your company logo will be displayed on the welcome slide.

Pre-Conference Promotions Make attendees aware of your presence at the conference before you even go on-site. Your logo is included in pre-conference promotions including targeted emails.

Logo on Website Your company logo will appear on the event site at: http://saboc.asug.com/exhibitors prior to the conference.

Customer Discount Passes Invite your customers to join you in Austin. Your company has the option to purchase up to 15 event registrations at a rate of $1,200 (sponsor customers only).

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EMERALD TURNKEY SPONSORSHIP PACKAGE COST: $19,000General Recognition Enjoy the visibility that comes with being an Emerald Sponsor as attendees see your designation in all print collateral, on-site signage, and on the conference website.

Turnkey Exhibition Space Your company’s show floor presence is a 10’ x10’ space. It includes turnkey booth, Internet access, electrical, monitor, and two (2) chairs. Sponsor is responsible for providing required graphics for booth signage.

Five (5) Full Conference Registrations Bring your team to Austin this fall. Your complimentary registrations include all conference-related activities, meals, and access to sessions.

Conference Attendee List Follow up with attendees after the event concludes. A data list of all opt-in attendees, containing name, company name, title, and address two to three weeks after the conference.

Mobile App Visibility A PDF piece of marketing collateral and company logo is included with an exhibitor listing.

Company Logo on Conference Signage Make a bigger visual impact throughout the event - Emerald Sponsors see their company logo displayed on select conference signage throughout the conference center.


Pre-Conference Promotions Make attendees aware of your presence at the conference before you even go on-site. Your logo included in pre-conference promotions including targeted emails.

Logo on Website Your company logo will appear on the event site at: saboc.asug.com/exhibitors/ prior to the conference.

Customer Discount Passes Invite your customers to join you in Austin. Your company has the option to purchase up to 10 event registrations at a rate of $1,200 (sponsor customers only).

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RUBY TURNKEY SPONSORSHIP PACKAGE COST: $11,000General Recognition Enjoy the visibility that comes with being a Ruby Sponsor as attendees see your designation in all print collateral, on-site signage, and on the conference website.

Turnkey Exhibition Space Your company’s show floor presence is a 6’ x 6’ pod. It includes turnkey pod, Internet access, electrical, monitor, and two (2) literature racks. Sponsor is responsible for providing required graphics for booth signage.

Three (3) Full Conference Registrations Includes all conference-related activities, meals, and access to sessions.

Conference Attendee List Follow up with attendees after the event concludes. A data list of all opt-in attendees, containing name, title, company, city, and state will be sent one month prior as well as two to three weeks after the conference.

Mobile App Visibility Company logo included with exhibitor listing.

Company Logo on Conference Signage Make a bigger visual impact throughout the event - Ruby Sponsors see their company logo displayed on select conference signage throughout the conference center.


Logo on Website Your company logo will appear on the event site at: saboc.asug.com/exhibitors/ prior to the conference.

Pre-Conference Promotions Make attendees aware of your presence at the conference before you even go on-site. Your logo included in pre-conference promotions including targeted emails.

Customer Discount Passes Invite your customers to join you in Austin. Your company has the option to purchase up to 10 event registrations at a discounted rate at a rate of $1,200 (sponsor customers only).

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PIPE & DRAPING With Emerald And Ruby Sponsorships

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MARKETING OPPORTUNITIES Please note, these opportunities are available only to ASUG Affiliate members.

DESCRIPTION PRICE

Exclusive Keynote Lunch with Steven

Johnson

• Speaking opportunity during lunch • Logo displayed on podium and tabletops • ASUGNews interview • Two participants from sponsoring company

Cost: $7,500 Limit: One (1)

Mobility Station

Showcase your mobility solutions by offering hands-on experience to attendees. • Company name and logo listed in the mobile app • ASUG will provide printed graphics (sponsor to provide artwork) • Up to six (6) secure stands for devices and electrical outlets • Sponsor to bring devices/tablets for hands-on user experience • Collateral can be provided at the Mobility Station • Includes two (2) conference passes


Education SessionsDemonstrate your experience and expertise by sharing a customer success story: Present a 60-minute education session with one or more of your SAP customers to highlight your company’s solutions or services. Includes two (2) conference passes.

Cost: $10,000 Limit: Three (3)

Just Go Mobile Sponsorship

Go Mobile at the 2015 ASUG SAP Analytics & BusinessObjects Conference. Includes secondary opening page, viewed when an attendee opens the app, as well as logo watermark on the in-app attendee schedule and (co-branded with ASUG).


ADDITIONAL MARKETING OPPORTUNITIES PRICE

Charging Station (1 Available)

In the today’s world, charging stations are in high demand. Place your company’s message front and center with the charging station sponsorship. The sponsored charging station will display your company’s video or slideshow along with conference branding on a 40” tall LCD screen. The charging station will include several cell phone adapters, USB outlets, and electrical outlets. Units will be positioned in high traffic areas on the show floor or throughout the public space. Sponsors may select their preferred placement based on the order in which they purchase the sponsorship.

$7,000 per Station

Exhibit Hall Networking Reception

Two (2) Available

• Exclusive sponsorship of Exhibit Hall Networking Reception on one of two nights (5:00 p.m. - 6:30 p.m. each day)

• Logo signage at event• Recogntion in mobile app• Full-conference event with no schedule conflicts• Logo napkins featuring sponsor

$5,000 per Reception

Lunch Sponsor - Two (2) Available

• Recogntion in mobile app • Logo signage at event• Full conference event with no schedule conflicts• Designated table at lunch with your company name and logo*• Table top signage

$5,000 per Day

BreakfastThree (3) Available

• Recogntion in mobile app • Logo signage at event• Full conference event with no scheduling conflicts• Table top signage• Designated table at breakfast with your company name and logo*

$5,000 Each

* Sponsorship price includes all key production and convention center costs. Sponsor will provide key card artwork to ASUG based on specifications and deadlines provided at time of purchase. Subject to production deadlines.

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STEVEN JOHNSON LUNCH SPONSORSHIP Cost: $7,500 - Limit One (1) sponsorOverview This hour-long lunch offers the opportunity for a select group of 50 SAP customer attendees of the ASUG SAP Analytics and BusinessObjects Conference to meet keynote speaker Steven Johnson and receive a signed copy of his recent bestseller, How We Got to Now. Steven Johnson’s writings have influenced everything from cutting-edge ideas in urban planning to the battle against 21st century terrorism. He has been named “One of the Top Brains of the Digital Future,” and his work on the history of innovation has inspired a six-part series on PBS: How We Got to Now with Steven Johnson. His TED Talk on innovation has been viewed more than three million times.

Sponsorship Includes • Speaking opportunity during the lunch (approx. 10-12 minutes) • Logo displayed on the podium as well as on the tabletops • Participate in an interview with an ASUGNews reporter and receive an edited, two-minute video on your business and/or the technology topic of your choice. The video will include your company logo. • Two participants from sponsoring company

This is a unique opportunity to be a part of an event with one of the top minds of 21st century, as well as some of the most innovative SAP customers of our time. Several members of the ASUG Board of Directors will be present at this event, as well as customers from SMBs to Fortune 500s.

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MOBILITY STATION

Showcase your mobility solutions by offering hands-on experience to attendees. Cost: $10,000 - Limit: One (1) sponsorCompany Name And Logo On Website saboc.asug.com/exhibitors/ prior to the conference.

Company Name And Logo Listed In The Mobile App • ASUG will provide printed graphics (sponsor to provide artwork)

• Up to six (6) secure stands for devices and electrical outlets

• Sponsor to bring devices/tablets for hands on user experience

• Collateral can be provided at the Mobility Station

• Includes two (2) conference passes

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http://saboc.asug.com/exhibitors/

2015 SAP Analytics & BusinessObjects ConferenceSponsorship Application and Contract

Use this form to indicate desired sponsorship package and any additional marketing opportunities. This agreement does not guarantee a specific location on theshow floor, as space will be assigned at the discretion of ASUG show management for participants who are fully paid and in good standing with ASUG and SAP.

For show management use only. Not for printed material.

Company Name Contact Name

Title On-site Contact Name (if different)

Company Address Suite #

City Province/State Zip

Country Phone # Ext.

Fax # Mobile #

Email Website

Product Information

What is the nature of the product/service you plan to showcase or demonstrate? (check all that apply)

£ Consulting Services £ Complimentary Software

£ Training / Education £ Technology Products / Services

£ Other (please describe)

Core Sponsorship Opportunities (select one)

£ Diamond Turnkey - $28,000

£ Emerald Turnkey - $19,000

£ Emerald - $10,000

£ Ruby Turnkey - $11,000

£ Ruby - $5,000

Additional Marketing Opportunities (available only to ASUG Affiliate members)

£ Mobility Station $10,000£ Education Session $10,000£ Just Go Mobile Sponsorship $7,500£ Charging Station $7,000£ Breakfast (one day) $5,000£ Lunch $5,000£ Keynote Lunch with Steven Johnson sponsorship $7,500

Amount: $

Please specify the companies you

wish NOT to be located near:

Payment Information

Total Amount: $ ______________________

IMPORTANT NOTICEThe Rules & Regulations apply to all activities related to the ASUG SAP Analytics & BusinessObjects Conference. All Rules & Regulations should be read carefully before signing. Please forward the Rules & Regulations to the appropriate Show Coordinator or individual(s) responsible for your participation at this event. Upon signing this Application and Contract, the Sponsor acknowledges that he/she has read, understands, and will abide by the ASUG Rules & Regulations for the ASUG SAP Analytics & BusinessObjects Conference, which are a part of this contract, and will comply with all conditions under which the event space at the event facility is leased to ASUG. Cancellation of sponsor participation is subject to penalty, per the ASUG Rules & Regulations. All cancellations must be directed in writing to the Americas’ SAP Users’ Group, 230 E. Ohio Street, Chicago, IL 60611; Fax 312.245.1081; Email: [email protected].

Name (print) _____________________________ Date ___ / ___ / ____

Signature _____________________________________________________

PAYMENTPLEASE NOTE: An invoice will follow upon execution of contract. Contract must be paid in full 45 days prior to event. Payment methods accepted include credit card, ACH, wire and check. For ACH and wires please contact [email protected] for specific bank information.

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RULES AND REGULATIONS

1. NATURE OF EXHIBIHTION - The objective of the sponsorship opportunities at the ASUG SAP Analytics and BusinessObjects Conference is to showcase products and services that support attendees’ business information technology strategies. Sponsorships are limited to products and services that are complementary to SAP, SAP Americas, and SAP AG products and services. The Americas’ SAP Users’ Group (ASUG) reserves the right to refuse rental of display space to any Sponsor. ASUG reserves the right to remove, at Sponsor cost, any merchandise, signage, etc. deemed by ASUG as unsuitable for display at the ASUG SAP Analytics and BusinessObjects Conference. ASUG does not represent that any space will be available to any applicant.

2. ELIGIBILITY - All Sponsors must be in good standing with ASUG, SAP, SAP Americas, and SAP AG. ASUG reserves the right to revoke a Sponsor’s privileges and terminate the Sponsor Agreement. If ASUG terminates this agreement for reasons other than those set forth in section 3 below, ASUG will return to the Sponsor all deposits or fees paid by such Sponsor.

3. PAYMENT TERMS - To confirm Sponsor participation, full payment must accompany the event Sponsor Application & Contract. If any Sponsor fails to perform any other term or condition of the contract or fails to observe and abide by these contract conditions and rules and regulations, ASUG reserves the right to terminate the contract immediately without refund of any monies previously paid.

4. CANCELLATION - If Sponsor participation is canceled by the Sponsor at any time, the Sponsor will be responsible for the entire contracted sponsorship fee. If cancellation is made at any time, following the signing of the official Sponsorship Contract, there will be no refund and Sponsor participation contracted for must be paid in full. Cancellations must be directed in writing to ASUG. ASUG assumes no responsibility for including the name of the canceled Sponsor or a description of their products in the show catalog, brochures, news releases, or any other materials concerning the show. Any space not claimed and occupied prior to (1) one hour from event start time may be resold or assigned by ASUG without obligation on the part of ASUG for any refund whatsoever unless special arrangements have previously been made with ASUG in writing. If any circumstances or events beyond the control of ASUG causes cancellation of all or any portion of the event, ASUG agrees to refund any portion of the registration fee for which ASUG is reimbursed by insurance or other third party and shall not be liable for any other refund or payment arising from the cancellation or for other liability or damages arising from the event.

5. ASSIGNMENT OF SPACE - Space will be assigned at the discretion of ASUG Show Management for participants who are fully paid and in good standing with ASUG, SAP, SAP Americas, Inc., and SAP AG.

6. SETUP AND DISMANTLE - Setup and dismantle hours are subject to change, in which case all Sponsors will be notified in writing. If a Sponsor is not set up (1) one hour prior to the start of the event, ASUG reserves the right to re-assign such space to another Sponsor or to make other use of the space as deemed necessary or appropriate at the expense of the Sponsor. Exhibition stands are to be kept intact until the closing of the Partner Showcase during the events. No part of a Sponsor exhibition stand shall be removed during the events without special permission from ASUG. Any Sponsor who begins the dismantling of its display before the close of the show will lose priority status in future ASUG events and may altogether lose the privilege of sponsoring at future ASUG events.

7. SUBLETTING OF SPACE AND PROHIBITED USES - Sponsors are prohibited from assigning or subletting any part of their participation. Nor shall they demo or permit to demo in their space any merchandise or advertising materials which are not a part of their regular products, or which are not compatible with the character of ASUG, without a written request and approval from ASUG. ASUG reserves the right to terminate any portion of the Sponsor participation that is not in accordance with these rules without prior approval.

8. PROHIBITION OF SELLING PRODUCTS AND TAKING ORDERS FOR SHOW DELIVERY - ASUG provides demo space for Sponsors to display and demonstrate products and services on the basis of their potential informational and commercial value, and not for the purpose of direct or on-site commerce. Orders may be taken but transactions involving the exchange of product for payment are prohibited. All associated fees are the responsibility of the Sponsor.

10. USE OF SPACE -All marketing activities of each Sponsor must be confined to the Sponsor’s allotted exhibition stand space. Sponsors expressly agree not to hold any activity that, in the sole opinion of ASUG, creates a material adverse effect on attendance during the hours of the events. If clarification is needed on a specific activity, please submit it to ASUG for approval.

11. SPECIAL VISUAL AND AUDIO EFFECTS - Audio-visual and other sound and attention-getting devices and effects will be permitted only in those locations and in such intensity as, in the opinion of ASUG, do not interfere with the activities of neighboring Sponsors. Operational equipment demonstrated may not create noise levels objectionable to neighboring Sponsors.

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12. DEMONSTRATION AREA EQUIPMENT • 6x6 exhibition stand will consist of one 6x6 pre-constructed demo pod stand, custom graphics panel, custom company logo ID header, one chair, one literature rack, one standard electrical outlet, one flat-panel monitor, Internet • 10x10 exhibition space equipment will consist of one 10x10 pre-constructed demo booth, (2) two chairs, carpet, custom graphic panel, literature rack, lighting package, electricity, flat-screen monitor, Internet • 10x20 exhibition stand equipment will consist of one 10x20 pre-constructed stand, (2) two chairs, carpet, custom graphic panel, two literature racks, electricity, flat-screen monitor, Internet

13. INSURANCE & SECURITY/FORCE MAJEURE - ASUG will employ security guards and take reasonable precautions to safeguard Sponsor’s property. However, ASUG assumes no liability whatsoever for loss or damage, through any cause, of goods, hand carried items or other materials owned, rented, or leased by the Sponsor. ASUG requires that each sponsor maintain general public liability insurance against claims for personal injury, death, or property damage incident to, arising out of or in any way connected with the sponsor’s participation in the event, in the amount of not less than one million ($1,000,000) dollars for personal injury, death, or property damage in any one occurrence. Such insurance maintained by the Sponsor must be issued by an insurance company reasonably acceptable to ASUG, include coverage of the indemnification obligations of the sponsor under these Rules & Regulations, and shall name ASUG as additional insured. Each sponsor acknowledges that it is responsible for obtaining for its protection and entirely at its expense, such property insurance for its pod and display materials as the sponsor deems appropriate. Any policy providing such property insurance must contain an express waiver by the Sponsor’s insurance company of any right of subrogation as to any claims against ASUG. Certificate of Insurance must name ASUG as coinsured. ASUG shall be named, as an additional insured on Sponsor’s insurance policies and Sponsor shall provide to ASUG Certificates of Insurance indicating this status. Force Majeure: ASUG will not be responsible for cancellation, postponement or other circumstances caused by, or based on or relating to situations beyond its control, including but not limited to: acts of God, (e.g. rainstorm, flood, wind, damage by the elements, earthquake, or tornado, or other natural disasters, etc.), terrorism, or infectious disease, war, fire, strikes, acts or orders of governmental authorities, or third-party responsibility.

14. ASSIGNMENT OF SPONSORSHIPS - Sponsorship opportunities shall be limited to events/items/advertisements listed in the Sponsorship Application & Contract. S

15. PROMOTIONS, CONTESTS, PRINTED MATERIAL, ETC. - All giveaway items with the exception of pens, pencils, luggage tags, pocket calendars, and similar items must be submitted for approval to ASUG prior to the conference. Sideshow tactics, or other methods, including marketing material, considered by ASUG to be objectionable, are expressly prohibited at the 2014 ASUG SAP Analytics and BusinessObjects Conference. Prizes, awards, drawings, raffles, lotteries, or contests may be permitted in accordance with applicable state laws and prior written approval of ASUG. Requests for approval of such activities must be submitted in writing to ASUG three weeks prior to the opening of the event. Distribution of promotional material to attendees’ hotel sleeping rooms, public areas, or in technical sessions is strictly prohibited without the prior written approval from ASUG. Use of ASUG hotel and conference-related facility communication systems to promote Sponsors or their products is also prohibited.

16. INTELLECTUAL PROPERTY MATTERS - The Sponsor represents and warrants to ASUG that no materials used in or in connection with its demonstration infringe upon the trademarks, copyrights (including, without limitation, copyrights for music and other materials used or broadcast by Sponsor), or other intellectual property rights of any third party. The Sponsor agrees to immediately notify ASUG of any information of which the Sponsor becomes aware regarding actual or alleged infringement of any third party’s trademarks, copyrights, or other intellectual property rights. The Sponsor agrees to indemnify, defend, and hold ASUG, and its agents, and successors, harmless from and against all losses, damages, and costs (including reasonable attorneys’ fees) arising out of or related to claims of infringement by the Sponsor of the trademarks, copyrights, and other intellectual property rights of any third party. Notwithstanding the foregoing, ASUG shall not be liable and expressly disclaims all liability for infringement or alleged infringement of the trademarks, copyrights, or other intellectual property of any third party arising out of the actions of a Sponsor.

17. PERSONNEL RECRUITMENT - Recruiting of personnel for the purposes of employment (such as posting recruitment notices, general announcements, etc.) is specifically prohibited during the events.

18. CONFERENCE REGISTRATIONS - Sponsors have the right to purchase additional full registrations at the rates listed at saboc.asug.com.

19. PRESS AND PHOTOGRAPHY - ASUG reserves the right to control all media access and press activity during the events. Photography in the Sponsor Demonstration Area is strictly prohibited. Sponsors are strictly prohibited from allowing press and/or analysts at the events. Violation of this regulation will result in immediate expulsion from the events and appropriate legal action by ASUG.

20. MUSIC LICENSING - Exhibitors are responsible for individual ASCAP/BMI music licensing fees or similar statues as may apply outside the United States if applicable to the function. Music played and/or performed, whether recorded or live, will not be covered under ASUG’s ASCAP/BMI music licensing agreement.

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21. USE OF SAP NAME, LOGO, PRODUCTS, AND SERVICES - All Sponsor marketing material related to SAP or its products or services that are intended to be distributed at the ASUG SAP Analytics and BusinessObjects Conference must meet guidelines determined by SAP. The SAP logo guidelines must be adhered to at all times. ASUG shall not be liable for any misuse of the SAP name or logo, including the name of any SAP products and services in any marketing material as determined by SAP, SAP Americas, Inc., and SAP AG.

22. AMERICANS WITH DISABILITIES ACT /SIMILAR NON-U.S. STATUTES - Sponsors shall be responsible for making their space accessible to persons with disabilities, as required by the Americans with Disabilities Act or similar statutes as may apply outside of the United States and shall hold ASUG harmless from any consequences of failing to do so.

23. DISTRIBUTION OF MARKETING MATERIAL - ASUG reserves the right to cease distribution of any materials at the ASUG SAP Analytics and BusinessObjects Conference which ASUG in its sole discretion determines are contrary to the best interests of ASUG, its members, or the event. All Sponsor marketing activities must be confined to the Sponsor’s allotted space. The Sponsor agrees that, if ASUG determines that a Sponsor is marketing outside of its allotted space, the Sponsor will lose the privilege of sponsoring at the 2016 ASUG SAP Analytics and BusinessObjects Conference. In addition, ASUG reserves the right to immediately remove all Sponsor materials if a violation occurs during the conference without issuing a refund. For further explanation please see rule #26. Distribution of promotional material directly to attendees’ hotel sleeping rooms, public areas, or in educational sessions is prohibited without prior written approval of ASUG. Use of ASUG hotel and conference-related facilities communication systems to promote Sponsors, their products/services, or any other of their activities are prohibited during the event.

24. SPONSOR’S LIABILITY AND HOLD HARMLESS - Sponsor releases ASUG, its contractors, and their respective directors, officers, employees, agents, and members, and each of them, from any claims, liabilities, losses, damages, costs, or expenses relating to or arising out of any injury to any personnel of Sponsor or to any other person or any loss of or damage to any property of Sponsor or any other property where such injury, loss, or damage is incident to, arises out of, or is in any way related to Sponsor’s participation in the event, and the Sponsor shall be responsible for any such injury, loss, or damage, and any expenses relating thereto. Sponsor shall indemnify, defend, and hold harmless ASUG and its contractors, and their respective directors, officers, employees, agents, and members, and each of them, from and against all claims, liabilities, losses, damages, costs, or expenses, including reasonable attorney’s fees and costs of litigation, relating to or arising out of Sponsor’s participation in the event, provided that the foregoing shall not apply to injury, loss, or damage caused by or resulting directly from the sole negligence of either ASUG or its contractors. The terms of this provision shall survive the termination or expiration of this Agreement.

25. AUTHORITY OF MANAGEMENT /ENFORCEMENT OF RULES & REGULATIONS - ASUG shall have the power to adopt and enforce all show attendance rules and regulations with respect to the kind, nature, and eligibility of Sponsors adopted by it or set forth herein. ASUG has the power to enforce all rules and regulations. Show management’s decision on such matters shall be final. The Sponsor acknowledges that its failure to comply with the Rules & Regulations set forth herein will cause harm to ASUG. The Sponsor agrees that, if ASUG determines that a material violation has occurred, the Sponsor will lose the privilege of sponsoring at this and future ASUG events. In addition, ASUG reserves the right to immediately remove all sponsor materials if a violation occurs during the conference without issuing a refund. All final decisions regarding the enforcement of ASUG SAP Analytics and BusinessObjects Conference are the responsibility of the Steering Team.

26. EXHIBITOR EVENTS - Exhibitor activities that conflict with the Conference program are not permitted. This includes breakfasts, receptions, or any other related activities occurring during the published Conference program schedule. For the purposes of the ASUG Analytics and SAP BusinessObjects User Conference, a conflicting activity is defined as one that assembles more than 30 Conference attendees in one location. SAP and/or ASUG reserves the right to cancel any Agreement that does not follow these regulations..

27. GENERAL - All matters and questions not covered by the Rules & Regulations are subject to the decision of ASUG. These Rules & Regulations may be amended at any time by ASUG, and all amendments that may be so made shall be equally binding on all parties affected by them, as are the original regulations. In the event of any amendment or additions to these regulations, written notice will be given by ASUG to such Sponsors as may be affected by them.

Introduction

Event Overview






Documents

2015 - Amazon S3 · The ASUG SAP Analytics and BusinessObjects Conference is designed for users of all skill levels, enabling them to engage in a 360-degree education experience including