2015-2016Chapter Plan

Emmett and Miriam McCoy College of Business Adminstration

Table of Contents

Chapter Overview 1

Professional Development 2

Community and Social Impact 4

Fundraising 5

Membership 6

Communications 7

Chapter Operations 8

Calender 9

Budget 10

Chapter Overview

Mission Statement

SWOT Analysis

Target Market

Overall Chapter Goals

The Texas State University American Marketing Association promotes academic development and professional practice of marketing among all students and provides members the opportunity to enhance their communication, networking, and marketing skills while helping them learn about the professional world.

Primary: Current AMA members and marketing majors.

Secondary: McCoy College of Business management majors.

Tertiary: Students with business minors, communication majors, advertising majors, and public relations majors.

Strengths

Opportunities

Weaknesses

Threats

Recruit 70 new members and renew 20 laspsing membershipsAdd 300 prospective members in target market to weekly emails and communication list Distrubute 500 informational flyers to studentsAnalyze 500 surveys to assess opportunities for continuous improvement Provide 70 professional development opportunitiesReport completion of at least 90% of chapter goals in Annual ReportBecome Platinum Chapter at the 2015-2016 International Collegiate Conference

• Tradition of success that has generated a distinguished reputation• Organizational e�ectiveness derived from strong management structure• Support from the Marketing Department and McCoy College• Strong ties and active relationship with the Austin Professional Chapter

• Di�culty maintaining member involvement throughout the academic year• Students are unaware of the bene�ts AMA provides• Dues perceived as too expensive

• Value of networking has increased• Wide variety of recruiters present at Texas State University events• Growing student population• Technology that allows for improved goal track-ing and communication

• Limited meeting room availability• Large number of student organizations o�ered in the business school• Increasingly busy lives of students causing con�icting priorities•Students get class credit for participating in Enactus

Denotes a Fall event

Denotes a Spring eventON

1

Professional DevelopmentOverall Goal

Bi-Weekly Speaker Meetings

Overall Strategy

Assist in the transition from classroom education to the professional world by providing 70 professional development opportunities.

Offer a variety of business events that offer AMA members the opportunity to advance their marketing knowledge, enhance their professional skills, and develop their networks.

Workshop Series

Marketing and Sales Weeks

Business Field Trips

Job Shadowing

Speed Interviewing

FALL 2015The McCoy College of Business Dean Smart and Dr. FiskThe Advisory Board Company Kevin MayesThe Wimberley Players Julie Ray & David BissetState Farm and Gonzalez Group Joe Quiroga & Rebecca GonzalezMcCoy’s Building Supply Susan LeeGSDM Shannon MoormanThe Spurs Organization TBD

SPRING 2016Johnson & Johnson Mike BakerDentsply Josh LoganThree additional speakers for the Spring are currently being scheduled and �nalized.

Goal: Host 14 workshops with an average of 25 attendees per meeting.Strategy: Develop students’ business skill and knowledge by providing hands-on and interactive meetings with industry professionals. The following speakers will facilitate the workshops:FALL 2015Dressing for Success Katie Fore, Tom James Clothiers Marketing Research Mike Bradford & Nick Anderson, FavorLinkedIn Bruce Howard, Career ServicesTeamwork is Key TBD, JCPenneyTBD Brian Herndon, AT&T Finance 101(Tenatative) Israel Franco, Hispanic Austin LeadershipMarketing Yourself TBD, Total Quality Logistics

SPRING 2016CPG Camp TBD, AMA Collegiate MembersSix speakers for the Spring are currently being scheduled.

Goal: Host 12 speaker meetings with an average of 50 attendees per meeting.Strategy: Invite a variety of business experts to educate and share their unique experiences from the workplace and life after college. Professionals from the following companies will speak:

Goal: Host a week of events about marketing with an average of 25 attendees.Strategy: Utilize skills and resources to plan, promote, and accomplish all events that will deepen students’ knowledge of marketing and increase their professional networks. Marketing week will consist of a workshop, a speaker meeting, a �eld trip, a resume workshop and a social. Sales week will consist of a workshop, a speaker meeting, interviewing workshop, and a social.

Goal: Host two �eld trips per semester with an average of 10 attendees.Strategy: Organize and plan on-location visits to businesses in the Austin and San Antonio areas. Field trips have been con�rmed for the Fall and will take place at the following locations:

Goal: Schedule 10 job shadow opportunities with industry professionals in their everyday workplaces.Strategy: AMA members will be paired with a business professional for a day of job shadowing.

Goal: 45 attendees and 5 professional interviewersStrategy: Recruit recruiters and hiring managers to prepare students for job interviews and give them feedback for future interviewing.

ON2

FALL 2015T3 (The Think Tank) Advertising Agency Whole Foods Corporate O�ce (Tentative)

Professional Mentor ProgramGoal: 10 member mentees to professional chapter.Strategy: With the help of Austin AMA, ten junior and senior Texas State AMA members will have the opportunity to connect with professionals in their desired �eld of marketing and be mentored to increase their knowledge about marketing and the professional world.

Texas State AMA Mentor/Mentee ProgramGoal: Pair 25 new members with seasoned o�cers to mentor them throughout the school year.Strategy: Provide mentees the opportunity to grow in the McCoy student community with junior and senior o�cers by learning the ins and outs of the business school and tips on how to stay ahead in their classes.

Professional Development18th Annual Etiquette Dinner

3

9th Annual Regional Conference

Attending Additional Regional Conferences

BOKO Marketing

Presidential Council

Goal: 90 attendees including representatives from seven other AMA chapters. Strategy: Promote our regional conference, themed “The Building Blocks of a Successful Marketer.” The purpose is to give students the tools necessary to build on their skills, experiences and networks. The conference will also host a mini case competition.

Goal: 90 attendees and 6 sponsorsStrategy: Host an evening meal for students and sponsors to network while having a professional educate the students on proper dinner etiqutte in a business setting.

Goal: Send two members to two additional conferences.Strategy: Participate in the combined conference hosted by Stephen F. Austin and University of Houston and UW Whitewater’s conference to network and build relationships with other AMA chapters.

Goal: Service eight clients each semester and have a team of �ve members contribute and manage BOKO projects.Strategy: Utilize marketing knowledge and resources to o�er services to clients for pro�t. BOKO allows students to collaborate with professionals in the San Marcos area.

Goal: President calls in once a month with collegiate chapters.Strategy: Strengthen our chapter while also assisting other AMA chapters to grow and establish relationships with other chapter presidents for future networking and growth.

ON

Alpha Mu AlphaGoal: Induct 25 new members.Strategy: Seniors in the top 15% of marketing students will be invited to jon AMA’s honor society.

AMA Webinars and TED TalksGoal: Four webinar and TED Talks meetings.Strategy: Utilize AMA webinares and TED Talks to further the students’ education and build their knowledge on various business subjects. Meetings will be held to view and discuss webinars and TED Talks by members.

Faculty and Staff Appreciation DayGoal: Host two events during the year for faculty members.Strategy: Hold one event per semester for McCoy business professors to display AMA’s appreciation for their support in promoting and welcoming the organization’s presence in the college of Business.

Austin Professional Chapter EventsGoal: Attend three Austin AMA events with two members per event.Strategy: Two members will attend three di�erent events in Austin to network with professionals and maintain a strong relationship with its’ members.

Intercollegiate Conference & CompetitionGoal: Send 25 members to participate and compete in the New Orleans conference.Strategy: Send veteran o�cers along with newly committed members to participate and compete in the following competitions:

Chapter Plan/Annual Report Awards CompetitionWebsite Competiton

AMA Collegiate Case Competition Outbound Sales Competition

Student Poster SessionAMA Sales Competition

SABRE Business Simulation Best Community and Social Impact Video Competition

Collegiate Role Playing and Relationship Selling Certi�catePerfect Pitch Competition

McCoy Mini Case CompetitionGoal: Rank among the top three submissions.Strategy: Participant in the McCoy College of Business Leader-ship Week Case Competiton and present an award-winning presentation.

AMA Case CompetitionGoal: Establish a team of 15 members to complete and submit a report that will qualify as a �nalist.Strategy: Team members will dedicate time in and out of an appointed credited class to solve a business problem for AMA’s client: Hershey Company.

Certificate ProgramGoal: Have 35 members complete at least one certi�cate program.Strategy: Per resources available on AMA.org, students will complete national certi�cates to increase their knowledge and enhance resumes.

GFK Market Research CompetitionGoal: Establish one team of four members to compete and place.Strategy: Strengthen marketing skills by performing market research, analyzing a speci�c topic, and submitting a business proposal.CPG Camp

Goal: Two members sign up and complete CPG CampStrategy: To further their marketing and business, members will take advantage of this resource. CPG Camp will train them in real-world marketing and insights. Upon completion, students will enter the talent database that will connect them to hiring companies and share what they learned through an interactive workshop.

Community & Social ImpactOverall Goal

BOKO Marketing: Community Service

Overall Strategy

Continue to supply marketing services to improve the greater San Marcos community, and incorporate 70% AMA members participation.

Employ marketing skills and resources to further the success of local philanthropic organiza-tions and their ability to improve society’s overall quality of life.

Cancer Awareness and Marrow Donor Festival

• Pals Pet Supply Drive• Texas State Career Closet• Sights and Sounds• Bobcat Build• Hays Caldwell Council on Alcohol and Drug Abuse• Electronic Music Association• Foodstock

Goal: Promote Marrow Awareness Month by hosting a bene�t concert and festival titled: Listen to the Beat and Beat the Odds Festival. Entertain 1,000 attendees, raise $3,000 for Be The Match and add 250 people to the Be The Match Registry. Strategy: Team up with the Cancer Advocacy Movement for Colleges and Outreach group at Texas State and other student organizatations to host a music festival and concert. The following artists will perform:

Nappy RootsJaylon Jenkins

Resonant FrequencyTexas State’s Electronic Music Association

Goal: O�er eight non-pro�ts, community events, or student organizations free marketing consulting services.Strategy: Administer marketing skills and expertise to help the local San Marcos community.BOKO Marketing, Texas State’s local marketing consulting �rm, will o�er services to the following local causes or organizations:

ON4

5th Annual Turkey DinnerGoal: 50 attendees and $250 in plate sales.Strategy: Create �yers to promote the potluck dinner among AMA members at meetings and on social media sites. All attendees will donate food or $5 to the Hays County Food Bank.

Turkey’s Tackling HungerGoal: Provide donation boxes at 10 local apartments o� campus and one box on campus to help raise 60lbs of food donations.Strategy: Utilize business relationships with apartment managers and strategically place donation boxes in apartment for residents to donate conveniently.

School Supply DriveGoal: Raise $200 in cash and donated supplies.Strategy: Organize a school suppy drive to raise supplies for local low-income schools. The donated supplies will go to students at Goodnight Middle School and Travis Elementary School.

Bobcat BuildGoal: Send 30 volunteers.Strategy: As a campus wide tradition, Texas State AMA will volunteer with other student organizations to help serve the San Marcos community and its residents.

High School DECA CompetitionGoal: Five members participate in the pre-judgment. Strategy: AMA members will assist in preparing surrounding high school �nalist to present in the DECA Competitons. They will give feedback on the competitions and marketing tips to help the contestants improve their presentations.

Be The Match Marrow DriveGoal: Recruit 10 organizations to participate in the drive and add 2,000 students to the registry.Strategy: Partner with Be The Match and student organizations to coordinate a campus wide drive that consists of booths to register and inform Texas State students about blood cancers and donating marrow.

Ambassador ChapterGoal: Assist �ve chapters in improving their methods for carrying out and improving chapter operations.Strategy: Reach out to additional AMA chapters to o�er assitance and services for improving operations and events and acting as mentors to o�cers from other chapters. VP of Community and Social Impact, Sydney Arguijo, uses her

marketing skills to support a cause for a non-pro�t organization.

FundraisingOverall Goal

BOKO Marketing: Fundraising

Overall Strategy

Raise $14,500 in revenue from various fundraising projects and events to support annual special projects and ongoing operational expenses. Use the remaining funds to send Texas State AMA members to the International Collegiate Conference.Utilize marketing skills and knowledge along with BOKO marketing. Texas State’s marketing consulting firm, to execute traditional fundraising activities and acquire new clients.

Corporate Sponsorship

Profit Share Nights

Warrior Dash

18th Annual Etiquette Dinner

Goal: Raise $8000 in event sponsorships.Strategy: Cultivate professional partnerships by acquiring event sponsors. Through mail, email and direct contact, funds will be solicited to support various events such as the Regional Conference, Ettiquette Dinner, and the International Collegiate Conference.

Goal: Service six clients and raise $700.Strategy: BOKO Marketing, Texas State AMA’s marketing consulting �rm will o�er a variety fo services to local businesses. Through this process, members will gain experience of how to work with real world clients. We are currently working with the following companies and expect to expand our business throughout the year: • Touch-N-Tan • Sam’s Club • Five-Star Entourage • The Avenue Apartments

Goal: Schedule four bene�t nights to raise $100 in funds.Strategy: Generate additional funds by designating pro�t share events at di�erent restaurants throughout the academic year to generate funds for the chapter.

Goal: Raise $1000 with 31 volunteers.Strategy: Send 31 student volunteers to help facilitate an extreme 5K run in Austin, Texas. Volunteers will assist in event registration, selling merchandise, handing out water on the course and other necessary activites.

Goal: Raise $1,800 in ticket sales.Strategy: The event is designed to inform members on how to eat a meal in a professional setting. With the purchase of a ticket to this event, Texas State AMA will provide students with the bene�ts of knowing proper etiquette as well as exposure to hiring business professionals.

ON5

Food DonationsGoal: Obtain $400 in food donationsStrategy: By means of professional meetings, businesses will be connected and promoted on campus in exchange for food donations.

T-Shirt SalesGoal: Raise $6000 in salesStrategy: Set up tent for weekly t-shirt sales and give students the opportunity to increase brand awareness, connect, and promote Texas State apparel designed by members of AMA.

Football Tailgate T-Shirt SalesGoal: Raise $500 in salesStrategy: By targeting Alumni and parents, AMA will set up and sell t-shirts on location at home-tailgating events. Being present at tailgating events will raise brand recognition and motivate people to wear the T-Shirts designed by AMA members to the football games.

Additional Fundraising Events

Texas State Car DecalsGoal: Raise $75 in sales.Strategy: Continue selling the successful logos from Texas State AMA’s shirt sales and awareness campaign into a car decal. AMA will sell these decals at weekly tent sales.

AMA members, Johana Wibisono and Chris Summers spend the day selling t-shirts and promoting BOKO clients.

Fundraising TeamGoal: Create a team of �ve ambassadors Strategy: Led by the V.P. of Fundraising, the fundraising team will help organize new ways to raise funds for the chapter while leading and training other members and o�cers in standard selling procedures.

MembershipOverall Goal

Exposure Opportunities

Overall Strategy

Recruit 70 new members and renew 20 memberships while maintaining 40 involved members.

Texas State’s AMA continuously promotes the value of becoming a member and encourag-es student involvement by providing a variety of events including professional development, community service, and fundraising opportunities.

Informational MeetingGoal: 90 attendeesStrategy: The �rst biweekly meeting is designed to provide members and potential members with information and the bene�ts of AMA. The Dean of the McCoy College of Business and the Chair of the Marketing Department, and a representative from career services will share personal experiences and bene�ts of being a part of the organization.

The Texas State AMA Chapter encourages and promotes the bene�ts of membership throughout campus continously each semester. Exposure channels include:

• Informational Meetings • Business Learning Community Presentations • Bobcat Days • Student Organization Fair • Bobcats C.A.R.E. Organization fair • Membership booths • Announcements by faculty and AMA members in class • Professional membership folders • Weekly mails • Social media and website communication materials • AMA Memorbilia

ON6

Bobcats C.A.R.E. FairGoal: Register 100 potential members to receive information about membershipStrategy: An AMA informational booth will be set up at a required organization fair for freshmen to present the bene�ts of joining early. This event will increase AMA’s brand awareness by exposing the organization to over 6,000 new college freshmen.

Executive Committee MembersGoal: Elect 20 new executive committee membersStrategy: Assign appropriate number of ECs to each o�cer to gain experience by assisting o�cers with their duties and training for possible o�cer candidacy the following year.

Austin Professional ChapterGoal: 50 members join Austin professional chapter and 25 current members renew their membershipsStrategy: Texas State AMA encourages professional relationships with partnering professials. Collegiate members of the Austin professional chapter will receive communication of upcoming events and opportunities hosted by the professional chapter.

Point and Tier SystemGoal: Allocate points to e�ciently track member involvement.Strategy: The point system is designed to track o�cer, EC, and member involvement within the organization. This system provides accountability for all members through categorized points. Points will be allocated for attendance and participation in any event, project, or competition.

Recruitment Opportunities

Class Presentations/WOMGoal: Have 16 class presentations promoting AMA events throughout the yearStrategy: With prior permission, o�cers and executive committee members will announce upcoming AMA events and membership in order to increase student involvement.

Membership BoothsGoal: Hold three informational booths on campusStrategy: Membership o�cers will organize booth days to give information about upcoming events and membership opportu-nities to students walking to and from class.

Social ActivitiesGoal: Host eight social events.Strategy: Provide several opportunities through a variety of social events to network and strengthen member and alumni relations. The following social events will take place throughout the year: • Pumpkin Carving • WurstFest • Grill/Cookout • Sights and Sounds of Christmas • Railyard Karaoke • River Floating/Kayaking

Award ProgramGoal: Award 20 platinum level members, 15 gold level member, 10 silver level members, and 10 bronze level membersStrategy: Involved members will be recognized and receive a certi�cate of achievement during speaker meetings for advanc-ing to a higher level based on the point system. Bronze mem-bers are awarded for 15 points, silver members are awarded for 30 points, gold members are awarded for 50 points and platinum members are awarded for 70 or more points.

Membership Retention & Continued Involvement

CommunicationsOverall Goal

Traditional Media

Overall Strategy

Promote various event opportunities through internal and external communication channels and reach 75% of the primary and 50% of the secondary target markets weekly.Develop and relay traditional, non-traditional, and electronic media content about Texas State AMA events to all target markets on daily basis.

The Connection Newsletter and CalendarGoal: Reach all three target markets by distributing a bi-weekly newsletter and calendar to 100+ students, faculty, and alumniStrategy: Distribute a bi-weekly newsletter and monthly calendar at every speaker meeting via hard copy and email. These resources are an integral part of keeping all members current on upcoming events.

ON7

AMA WednesdaysGoal: Have 50% of o�cers wear AMA apparel on Wednesday’s.Strategy: Members are highly encouraged to sport AMA apparel on event days. O�cers will either share a photo of them wearing an AMA shirt on their personal social media account or on Texas State AMA’s social media account to raise brand awareness and invite followers to join in the event that day.

WOM MarketingGoal: 100 reported WOM marketing opportunities from o�cers and ECsStrategy: With the help of a bi-weekly report, o�cers and ECs will notify the executive vice president how they spread aware-ness of upcoming AMA events to their classes, peers, and collegues.

AMA MemorabiliaGoal: Make plated nametages and lapel pins for each of the o�cers and ECs to wear on meeting daysStrategy: Nametags and lapel pins will give increase brand recognition and communicate key members available for questioning.

McCoy Hall MonitorsGoal: Submit one event to be posted every weekStrategy: Utilize resources in the McCoy College of Business and submit information to be displayed on television monitors located at the entrances of the college and inside the advising o�ce.

WebsiteGoal: Update website at leat once each week and increase site tra�c via other social media accountsStrategy: The chapter website, txstateama.com, uses SEO technology to make the Texas State AMA chapter easily access-able in internet searches. It contains member and EC applica-tions, a calendar of events, event summaries, and o�cer contact information.

Social MediaGoal: Increase the impact of each social media account by the following numbers: Faceboook 150 likes, Twitter 75 followers, Instagram 50 followersStrategy: Update and maintain all social media accounts, while expanding online presence to raise awareness of AMA events, opportunities, and relevant news articles. Social media informa-tion can be found on all �yers so that people can connect with the chapter.

Social Media TrackingGoal: Track AMA’s infuence on social media sites to determine the impact and make content decisions accordingly.Strategy: Mulitiple tracking sites such as Klout, and Twitter Analytics will be used to illustrate AMA’s impact on socialmedia.

Bulletin BoardGoal: Redesign and maintain informational board in McCoy College of Business and update events twice a weekStrategy: The bulletin board is located in the McCoy College of Business on a �oor that is central to the primary and secondary target market. Along with general information and membership opportunities, weekly events and a glance of the following week will be updated twice a week.

Letters to FacultyGoal: Distribute letter biweeklyStrategy: Every faculty member in McCoy College of Business will receive a letter or announcement encouraging them to promote AMA speaker meetings and other events in their classes.

Press ReleasesGoal: Publish one press release per monthStrategy: Team up with the following university resources to build authenticity and public awareness: • University News Service • San Marcos Daily Record • School Newspaper • Marketing Memo • KTSW

Flyers/Table TentsGoal: Distribute 50-75 �yers per event and construct 100 table tents per semesterStrategy: Table tents will be constructed in high-tra�c areas on campus during the weeks of speaker meetings and large events. Flyers will be distributed in locations where target market can be exposed to information.

Open Door PolicyGoal: Meet with at least one student each week during open door hoursStrategy: Extend o�ce hours as an opporttunity for o�cers, ECs, members and potential members to ask questions and have the ability to connect with the president, vice president, or the faculty advisor. O�cers may ask for assistance with their current projects and potential members may want to know more about how to get involved.

Electronic Media

Non-Traditional Media

Chapter OperationsOverall Goal

Organizational Structure

Overall Strategy

Implement a successful chapter management structure, including the establishment of an effective election and transition system for 15 officers, and an appointment of 20 ECsMaintain a strong management systems and allow all AMA members to provide feedback by filling out a survey at speaker meetings or bi-weekly officer updates to continously improve the organization’s operations.

Officer RetreatGoal: Host two retreats at the beginning and the end of the summer season.Strategy: Retreats are held to build community between the new AMA o�cers, plan out the academic year, set overall goals, and fomulate strategies for each event.

Texas State AMA is composed of three membership levels: General Members, Executive Committee, and O�cers. Levels of membership included the following responsibilities: • General members assist o�cers and ECs in meeting chapter goals by participating in chapter events.

• Executive Committee members assist o�cers in meeting chapter goals by helping plan and execute chapter operations and events.

• O�cers decide on chapter goals and strategies, planning every event and carrying out the operations.

ON8

Slack ApplicationGoal: Create a reliable form of communication between all o�cers and ECs for instant and constant feeback.Strategy: Each o�cer will download the Slack app that is created to improve group communication. Leaders can post searchable content including documents on multiple channels .to communicate well with all o�cers and ECs.

Officer/EC MeetingsGoal: Hold bi-weekly o�cer and EC meetingsStrategy: Organize meetings to discuss member feedback and keep o�cers and ECs up to date on past and upcoming AMA activities.

TRACS and Google DocsGoal: Udpate TRACS and Google Docs weekly with pertinent information.Strategy: Increase internal communication e�ciency andallow for easy information exchange by updating TRACS,Texas State’s internet portal, and Google Docs weekly.

Membership Satisfaction EvaluationsGoal: Distribute surveys throughout the Fall and Spring semesters.Strategy: These surveys assess member desires and allow o�cers to plan e�ectively, compare changes in member satisfaction, and pair o�cers with mentees for the Texas State AMA mentor Program.

Officer EvaluationsGoal: Identify accomplishments and areas of improvementfor o�cers to better achieve their required duties andsurpass chapter goals.Strategy: The AMA President and Chapter Advisor willevaluate each o�cer’s performance on a monthly basisand o�er feedback as the year proceeds.

Chapter Operations EvaluationsGoal: Distribute a survey at every speaker meeting andtake action to improve meeting quality as needed.Strategy: Distribute surveys to measure attendeesatisfaction with various aspects of the meeting and collectadditional member insights. Evaluations permit membersto communicate openly with o�cers and help determinewhether AMA is reaching the target market.

BiWeekly Officer UpdatesGoal: Communicate planning and execution updates bi-weeklyStrategy: Each o�cer and EC is responsible for �lling out a Google Form biweekly to communicate progress or express a need for assitance in their standard o�cer duties.

Transition BindersGoal: Update o�cer binders once annually.Strategy: The o�cer binder contains information on the position and is used to aid in training the new o�cers in their positions. At the end of the academic year, the new o�cers will introduce and explain the materials in the binders and pass along any tips and recommendations.

Budget DevelopmentGoal: Have each o�cer develop a budget prior to the academic year.Strategy: Each o�cer will meet with his/her EC to discuss their budget for the year and negotiate with the V.P. of Finance to have all expected expenses and revenues included in the chapters budget.

Chapter Plan and Annual ReportGoal: Create a detailed plan for the coming academic year including events, goals, and strategies. Achieve 90% of goals listed.Strategy: AMA’s Executive Vice President will work closely with each o�cer to develop measurable and attainable goals and strategies. Goals are created to drive and challenge the collegiate chapter to be motivated and motivate others to achieve the goals.

Calendar of Events 2015-2016

ON9

May 2015

August 2015

March 2016

January 2016

February 2016

Dates TBD

April 2016

November 2015

December 2015

October 2015

September 2015

06 Officer Retreat

19 Officer Retreat20 Austin AMA Happy Hour21 C.A.R.E. Organization Fair24 First Day of Class31 School Supply Drive Starts

02 Informational Meeting02 Student Involvment Fair08 Workshop12 Tailgating14 Career Closet Opening15 Career Closet Fashion Show16 Speaker Meeting19 Tailgating22 Workshop27 Student Organization Conference30 Speaker Meeting30 School Supply Drive Ends

06 Workshop07 Chapter Plan Due8-10 SFA Regional Conference10 Bobcat Day14 Speaker Meeting19 Workshop23 Field Trip23-28 Marketing Week24 Farmer Fred’s Carnival24 Tailgating26 Workshop26 Turkey’s Tackling Hunger Starts28 Speaker Meeting28 Social30 GFK Competition Proposal Due

02 Workshop04 18th Annual Etiquette Dinner0 Website Competition Entry Due06 Field Trip07 Tailgating11 Speaker Meeting11 Turkey Dinner13 Social

04 End of Year Social09 CASE Final Submission Due

19 First Day of Classes27 Speaker Meeting

02 Workshop05 Regional Conference08-12 Sales Week10 Speaker Meeting14 Bobcat Day16 Workshop17 Annual Report Due19 Social24 Speaker Meeting

01 Workshop09 Speaker Meeting17-20 International Collegiate Conference29 Workshop30 Speaker

02 Bobcat Build13 Speaker Meeting16 Bobcat Day27 Speaker Meeting

14 Bobcat Day14 Tailgating16 Workshop19 Tailgating20 Turkey’s Tackling Hunger Ends20 Benefit Concert

November 2015 Continued

Austin AMA Mentor Event Austin Chapter EventsMcCoy Mini Case CompetitionAustin AMA LuncheonJob ShadowingSpeed InterviewingFaculty Appreciation Day

Projected Annual Budget

ON10

Revenue Membership Dues for chapter $3,600 Fundraising BOKO Marketing Consulting Firm $600 T-Shirt Sales $5,000 Bene�t Nights $100 Etiquette Dinner Sponsorships $3,500 Ticket Sales $1,540 Regional Conference Sponsorships $1,500 Ticket Sales $800 Bene�t Concert Sponsorships $8,000 Ticket Sales $10,000 Turkey Dinner $250 Warrior Dash $1,000 International Collegiate Conference Sponsorships $5,000 Total Revenue $40,890 Expenses Operations Food/Drinks for Member Meetings $1,600 Bank Fees $72 Name Tags $150 O�ce Supplies $150 Miscellaneous $250 Programming Gift for Speakers $300 Parking $100 Public Relations Faculty Luncheons $250 Communications/Advertising Printing Expenses $210 Website $90 Community Service Concert Artists $6,000 Production Costs $4,000 Donations - Be The Match $8,000 Donations - Hays Food Bank $250 Miscellaneous $100 Special Projects Etiquette Dinner $3,500 Regional Conference $1,200 Fundraising T-Shirt Orders $3,300 International Collegiate Conference Attendees $10,000 Other regional conferences $700 Total Expenses $40,222 Net Profit $668