04.Market Trends

11. Meetings with leva&bike Europe

08. Technology and fashion show

Holland and Belgium

Eurobike Repotrt

TIPS06. how to be

a qulified

supplier?

13.CEVO’S NEXT ACT

04-05.Market Trends

Tips for Chinese Suppliers:

E-bike Market in Holland is Changing!

E-bike Nederland B.V.：—High Expectation for CEVO

ContentNo.02 | Sep 2014

Numbers for you of E-bike market in Belgium

Market segmentation:—a way for Chinese OEM factory to win European market

07.

How much do you know about FAT bike?

CEVO(China Electric Vehicle Organization) as a representative of Chinese electric vehicle manufacturers also visited Eurobike in Friedrichshafen, Germany. We have meetings with European importers, associations and big retail organizations of electric vehicles. What they shared with us are marketing trends, suggestions for Chinese manufacturers to improve and ideal way of trading with Chinese suppliers. Now is your time to win with us!

CEVO

Shanghai Rhino IT

12.

1

06.

08.

09.10.

CEVO’s Next ActCEVO is a cross-border E-commerce platform of electric vehicles industryA. Minimize the risk of tradingB. Optimize the supply chain of electric vehicleC. Improve the exporting environmentD...

13-14.

With Bike Europe

Meetings with Industiral Associations

With LEVA

11.

2

Editor NoteNo.02 | Sep 2014

Eurobike : Show you all the Possibilities

The international bicycle trade show, Eurobike, came to an end on Saturday in Friedrichshafen. Setting a new record with 1320 exhibitors from 54 countries and 46,300 trade visitors from 111 countries, Eurobike once again show its great influence.

Exhibitors like Bosch and Shimano attract people’s attention once again. It is a new design, advanced technology show. There is much more you can learn about European E-bike market.Let’s take a look at all the possibilities Eurobike bring

3

MarketNo.02 | Sep 2014

E-bike Market in Holland is Changing!Follow up the TREND of market!

E-MTB

Specification of popular model in Holland

28 inch Central drive system8 speed and up 250 watt engine with hidden batteryShimano derailleurTektro disc brakesdisc brakes

Currently, Dutch e-bike market is changing. It used to be elder people who bought an e-bike and focused on city e-bike a lot.With the advantages of convenience, cheap price and safety, ect, e-bike is getting more and more popular among young people. Parents also support their children a lot for there is no need of driving license for e-bike motor with 250 w.Generally speaking, the sales channel for Chinese suppliers sell in Europe

is to supermarkets and big retailers who are not specialized in bike’s. Most of the time, it’s a one day affair with no follow up in orders and a very low margin. According to Tom from Thombel Holdings B.V., bikes have to be sold through the specialized bike retailers who dominate the market and can pay much better prices.It is very important for manufacturers to keep up with the changes of market. Let’s take a look at

the new trend for the next few months in Holland.

The description of the popular E-bike model in Holland:

28 inch e-mountain bike with central drive system, 8 speed and up , 250 watt engine with hidden battery , Rock shox , Shimano derailleur, Tektro disc brakes.

4

MarketNo.02 | Sep 2014

Numbersof E-bike market in BelgiumTime for Denis at Eurobike was tight. With over 1000 units of its brand of SWYFF(his own brand) e-bike

imported from China, Denis from NESCO bvba knows very well about e-bike market in Belgium.

A.Approximately 60,000 to 150,000 e-bike in Belgium currently

B.Mainly city bike and ladies bike

C.General retail price: €699—€2999

D.Main Dutch brands are Batavus, Gazelle, Sparta, etc

E.IBD(Independent Bicycle Dealer): 70% of the market

Other: 30% of the market

how to imporve?

Step Forward

1

2

Denis attaches great attention to CEVO’s idea of integrating resources in e-bike industry, especially for the parts. He thinks it is an advantage for Chinese manufacturers to have a third part to regulate the quality and guarantee the benefits for both sides.

Meet with Denise from NESCO(Belgium)

5

InspirationNo.02 | Sep 2014

E-bike Nederland B.V.—High Expectation for CEVO

CEVO had paid a visit to Mr. Arno Cup and Mr. Sander Jans from E-bike Nederland B.V. during Eurobike.

Mr Cup, CEO of E-bike Nederland B.V., shared with us that they imported from Geoby Electric Vehicle before and stopped the business for the quality problem. Due to the incapability of many Chinese suppliers in the control of product quality that upsets buyer’s demands, Mr.

Cup said, they now still have over 800 e-bikes in stock, probably causing their unnecessary losses. Currently, Mr. Cup is contacting with an e-bike manufacturer Eurosport DHS from Romania, who also exhibit during the Eurobike at Hall A6-300.

After we briefly introduced our company and service, Mr. Cup highly agrees with what the platform we are going to launch. As credit system and joining of

supervisory organization constructed, Mr. Cup said he would definitely be sure to join CEVO’s new project where foreign importers would be able to have a guaranteed service of product quality and after-sales services when purchasing the stuffs from Chinese manufacturers.

Our visit to CYCLEMAN after meeting.

“Chines manufacturers need a thrid part to regulate to guarantee product quality”.

Meeting with Mr Cup and his partners on Aug 28 at Eurobike

Mr Cup said he would like to know more good suppliers through CEVO and have the product quality and services guaranteed.

6

“Chinese suppliers need to divide market in accordance with the characteristic of their own products, rather than blindly rushing to one Andrew gives us a lot of helpful

suggestions. We can see that he still has high expectation for Chinese manufacturers.

HotMarket

segmentation

Market segmentation—a way for Chinese OEM factory to win European market

Many Chinese factories are OEM service suppliers at different level of R&D. Some of them may have their own brand and export to Europe, such as Leisger International GmbH in Jiangsu, while the rest still have to work hard on positioning.

Andrew introduced “ Unlike German market, UK focuses on middle-end e-bike with retail price about €1500, which possibly attracts most of Chinese suppliers.” “Chinese suppliers need to divide market in accordance with the characteristic of their own products, rather than blindly rushing to one market,” he added. Andrew believed that Chinese suppliers will identify their target market and customers with the support of market segmentation as well as provide supporting services to achieve a marketing plan objective.

Andrew hoped Chinese suppliers could see this problem under the guidance acquired by the third-party platform like CEVO. He believed what CEVO do for e-vehicle’s foreign trading will definitely be meaningful and irreplaceable.

7

InspirationNo.02 | Sep 2014

“We know the market trends and latest technology very well. It is necessary for Chinese suppliers to have overseas support.”

Looking for the popular model for local people, for example, is undoubtedly what Chinese exporters of e-bike should do if they want to know local market. But is that enough? The answer is definitely not! “Made in China” is a place for e-bike which is different from European e-bike upon the design and technology. Therefore, it is necessary for Chinese manufacturers to have overseas partners who provides technical support.

CEVO is cooperating with overseas engineering companies, such as Gerg Light Vehicle GmbH (Electrolyte Bicycles), to support Chinese producers with product design, data analysis as well as product testing. “We know the market trends and latest technology very well,” Matthias told us they have supported big companies like CUBE. He also shows his great interest in Chinese market and look forward to get better communication with Chinese companies through CEVO.

Electrolyte GmbH support you in German market

www.electrolyte.cc

Any manufacturer who have the plan to expand German market, just feel free to contact CEVO.

Tel:+86-021-3158568 Mob:+86-18621335378Fax: +86-21-54738763 E-mail:mandy@china-bike.orgWeb:www.china-bike.org

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TechnologyNo.02 | Sep 2014

Brilliant E-bike Design Team in Europe

ARTEFAKT was founded in 1989 by Achim Pohl and Tomas Fiegl. As a part of its overall development process, ARTEFAKT’s design team develops products in collaboration with international companies. The design process is supported by state-of-the-art design and construction software.

The design of ARTEFAKT received numerous international awards. So far, more than 70 % of all developed and realized products have been awarded.

2007 MISING Logo”M” and Bottle CageFollowing the comeback of traditional Musing Brand, the word and design mark were redeveloped. With the distinct”M”, the elongated lettering has a compact logo to round it off, following on.The carbon bottle holder takes its shape from the MUSING logo on the frame down tube. Integrated design created by consciously making graphic and product depend on each other in their structure.

2008 BULLS LOGOThe BULLS logo has been developed while keeping its use on the bike in mind. Modifying the”S”in the logo created a symmetrical image, starting and ending on the left and right sides of the down tube and always ending at the same angle.

2012 CANYON Bottle CageThe planning process was dominated by a reduction in the material, resulting in a simpler design. The goal of the structural development of the functional model was to draw attention to the distinctive CANYON logo.2013 CANYON Carbon Frame

The design of the new SLX carbon frame was built uncompromisingly with the “stiffness to weight”ration.CEVO talked with Mr Tomas Fiegl during the Eurobike, one of the founders of ARTEFAKT. He is passionate with bicycle design and of course look forward to having more cooperation opportunities to work with Chinese companies.

ARTEFAKT industriekultur

www.artefakt.de

9

TechnologyNo.02 | Sep 2014

Haibike is bringing a bunch of their Bosch powered electric bikes to the US

market for 2015.

And that includes the new Fat Six; a fat e-bike (4″+ wide tires!) with the Bosch

mid drive, aluminum frame, and Rock Shox suspension fork.

Bosch has set up shop in the US and Haibike is the brand that has the most

Bosch equipped e-bikes in the US.

How much do you know about FAT Bike?

The Haibike FS RX uses a 4 bar linkage rear suspension system with 120 mm (4.75 in.)

of travel. Note how the rear shock is mounted in the seat tube area; wild! The chain

pulley is used to route the chain around the suspension design.

The front view of the left side of the handlebar. There is a button on the

front of the Bosch control pad that is a walk assist button for providing a

little assist while walking the bike uphill (steps, etc.).

The FS RX comes equipped

with the Bosch Powerpack

400 lithium battery. This is

a 36V 11ah (400 watt hour)

lithium pack that weighs

a surprisingly light 5.5

pounds!

From Electric Bike Report

TechnologyNo.02 | Sep 2014

10

Fashion HighlightNo.03 | April 2015

Meeting with LEVA

Meeting with Bike Europe

Meet with LEVA,Bike Europe—a Further Movement to be

Industry Partner

During Eurobike, CEVO also had appointments with LEVA (Light Electric Vehicle Association)and Bike Europe who represent the e-bike organization in America and Europe. During the meeting, Mr Edward Benjamin from LEVA shows his great expectation for e-vehicle industry and his concerns with e-bike foreign trading business.

China is the largest market of e-vehicle and parts export. Mr Oortwijn, chief editor of Bike Europe also shared with us that it is important for the global e-vehicle environment to improve Chinese manufacturer’s quality both in product and attitude.

CEVO, an organization of China Electric Vehicle Organization,is dedicated to creating an innovative cross-border E-commerce platform, where foreign importers and Chinese manufacturers are are trading under powerful regulation and credit system.

Both LEVA and Bike Europe tend to prefer us with a profile to what CEVO have been doing now and look forward to have further connection in the near future.

11

Healty LifeNo.03 | April 2015

Roofbike company develops a new tent for bicycle which protects against rain, coldness and frozen wind of winter.

With distributors in France, Germany and Netherlands, Roofbi is going to expand its market in China too. Mr Arnaud Sarfati introduced to us that Roofbi have several suppliers in China and Taiwan, but no distribution network or retailersArnaud believes his new product will its market in China too. All he need is the distribution network here. That will be no problem to CEVO!

Advantages:

You get never wet Roofbi ! Even feet are protected from rain.Roofbi keeps heat under the roof. You don’t need to wear warm or waterproof clothes that make you sweat.Simple installation in 3 minutes without any preparation or tool

RoofBike

www.roofbi.com

Innovative:You need a TENT for your E-bike?

Roofbi is the best comfortable solution for bicycles and e-bikes

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FigureNo.03 | April 2015

“The inefficience of spare parts supply to do after-sales service one of the most important

reasons why many Chinese suppliers failed in getting a place in the

European market.”

Thombel Holdings B.V.—On the way to be

CEVO’s European Office

Tom, CEVO( China Electric Vehicle Organization) of Thombel Holdings B.V. is both an importer from China for many products and a consultant for many companies in Holland, China and the Dutch Government because of his long-term business experience with China.

During the meeting, Tom shared with us his importing experience and expectations for Chinese e-bike companies. He imported from “Tonaro Electric Bikes” five years ago. Due to incomplete after-sales service for the parts, Tom stopped buying complete e-bike, and still importing parts like controllers, control panels , engines , batteries , lights for bike.

In Tom’s eyes, although there are too many big brands in Holland, such as Sparta, Batavus, Gazelle, etc, Chinese electric bicycle manufacturers are competitively priced with European market. With its good quality pro duct and complete after-sales service, these local brands take a big share of the market. Tom and CEVO agreed on the necessity of building spare parts center to complete the whole supply chain.

Thombel Holdings B.V. will be CEVO’s European office as well as give support to the new platform and warehousing center.

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ColoumNo.03 | April 2015

CEVOFocus On

A cross-border E-commerce platform of electric vehicles industry

Who is CEVO?

Established in 2011, CEVO is dedicated to creating an innovative cross-border E-commerce platform, where parts manufacturers, complete e-vehicle suppliers, importers, distributors of electric vehicles can realize their whole supply chain management.

What can CEVO do?

Minimize the risk of tradingProvide the powerful SCM systemSupervise manufacturing processIntegrate advantage resourcesOptimize the supply chain Improve the exporting environment

Services of CEVO:

For foreign buyers:

Supplier qualication evaluationComplete online SCM systemSecurity system guarantyTrade negotiation and dispute assistanceSample-making with efciencyRegular electric vehicle industry seminar

For Chinese suppliers:

Latest market informationPrecise sales opportunitiesTarget market activitiesMobile marketing toolsOverseas technical support

Shanghai Rhino IT(CEVO)

www.china-bike.orgE-mail: info@china-bike.org

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China Electric Vehicle Organization

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