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2014/2015 Marketing Communications Report Annie Yahaya The Marketing and PR communications for term 2014/2015 were primarily focused on drawing members and guests to participate in ICF Malaysia’s events and activities. For effective member reach that totals 112 in our database, for both local & global members, we heavily relied on email marketing solution and social network as our communication channel strategy. Over the 12 months, a total of 24 communication notices were sent out to our database of members. The notices include monthly meeting announcements, chapter updates and ah-hoc announcements.

2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

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Page 1: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

2014/2015 Marketing Communications Report

Annie Yahaya

The Marketing and PR communications for term 2014/2015 were primarily focused on drawing

members and guests to participate in ICF Malaysia’s events and activities. For effective member

reach that totals 112 in our database, for both local & global members, we heavily relied on

email marketing solution and social network as our communication channel strategy.

Over the 12 months, a total of 24 communication notices were sent out to our database of

members. The notices include monthly meeting announcements, chapter updates and ah-hoc

announcements.

Page 2: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF Malaysia Event Posters via Email

Page 3: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF Malaysia Event Posters via Email

Page 4: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF MalaysiaNewsflash!

Page 5: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF MalaysiaNewsflash!

Page 6: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF MalaysiaNewsflash!

Page 7: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF Malaysia Festive Greetings

ICF Malaysia CCEU Reconciliation

Page 8: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF Malaysia & PIKOM MalaysiaPro-bono Activity with Member Coaches

Page 9: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF Malaysia FirstNewsflash! for 2015

Page 10: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF Malaysia First Eventaway from base!

Page 11: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF MalaysiaNewsflash!

Page 12: 2014/2015 Marketing Communications Report · 9:30am - 11:00am - Guest Speaker Session: Tessie Lim 11:00am - 12:00nn - Reciprocal Coaching 12:00nn - 12:30pm - Chapter Updates & Wrap

ICF Malaysia Newsflash!