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INSPIRATION SESSION WHAT’S BECOME OF OUR VOICE?
14.11.2014
WHAT YOU’LL HEAR TODAY
• What do I mean when I say ‘the voice’? • The evolution of the voice • The voice in our world now • The power of the voice in communications • How can we make our voice heard?
WHAT IS ‘THE VOICE’?
WHAT DO I MEAN BY ‘THE VOICE’
The sound or sounds uttered through the mouth of living creatures, especially human beings in speaking, shouting, singing etc.
!A range of such sounds distinctive to one person, or to a type of person or animal.
CAN YOU GUESS THESE FAMOUS VOICES?
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THE EVOLUTION OF THE VOICE
THE VOICE’S ARRIVAL IN MEDIA
Silent movies The pictures that spoke
a thousand words…
Early 1920sSound introduced to the world of film and
people captivated.
19271926Western Electric figured
out how to broadcast nationwide.
The voice helps us to tell stories but… now we have to adapt to multiple channels.
CHANNELS AND THEIR VOICES
THE VOICE IN OUR CURRENT WORLD
Spoken word rarely gets picked up and becomes super popular in a world where we are communicating with each other more and more.
!!
Some people are trying to take the mute button off the web:
WHY DOES AUDIO NEVER GO VIRAL?
WHY DOES AUDIO NEVER GO VIRAL?
But… Attempts, such as SoundCloud are basically taking audio from other formats like radio shows and putting them on the web. Audio being created is not shareable in the
same way as a visual or video or if it is, it does not feel like a natural action.
VS.
Synchronous
PUSHING THE CREATIVE
Asynchronous
Leads the question of… !
“How can we bring more synchronous communications into our world?”
VS.
TECHNOLOGY CHANGING OUR BEHAVIOUR
With the launch of products like the iPhone, and greater accessibility to the Internet we have become more and more connected with our phones, laptops, tablets etc… In daily life we see
it happen everyday and do it ourselves. Rarely are we without some kind of device.
WE NEVER LOOK UP
Now engage in dual behaviour. We are engaged in conversation but with our phones or laptops. We are always on the hunt for communications. Talking but interrupting
that talk.
THE POWER OF THE VOICE IN COMMUNICATIONS
MERIT IN USING THE VOICE ONLINE
“The voice allows an immersive experience to listen to something because you can engage with it for a longer period of time, and it feels as though it can be with you as some sort of companion. You don’t need your eyes
so it frees up the visual imagination.” Eric Wahloforss (one half of the founder of SoundCloud)
MERIT IN USING THE VOICE ONLINE
“There is immense value in the physical voice. It is the primary form of communications that we learn as a child… It allows us to transmit social and emotional
feelings that text transcript wouldn’t be able to convey… The voice is special. It is distinctive and recognisable.”
Stan Alcon (Media Journalist)
“The power of the voice, is a visceral experience. Voice contrasted with the visual can be highly alluring, but it is
a skin, whereas the voice… vibrates within your body and it is not just the ears. When you speak you have the vibration happening in your own torso, your own head
and as such it is extremely arresting.”Lucy Potts (Sound Artist)
MERIT IN USING THE VOICE ONLINE
THE VOICE AS A POWERFUL COMMUNICATOR
The voice carries the essence of the person much more effectively than a photograph or a video because there is that sensory experience of that persons voice vibrating against your ear drum but also, the way someone speaks is so of
the person - the nuances, the catches of the breath.
HOW CAN WE MAKE OUR VOICES HEARD?
RAISING OUR VOICES UP?
Are we loosing our social nerve?
Are we at risk at loosing our voices altogether?
THE VOICE IN ADVERTISING
But are they remembered for the visuals over the voice?
IS IT EVEN NECESSARY?
Some ads don’t use the voice at all. Do they manage to get their brand intrinsics across in the same kind of powerful way?
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WHAT CAN WE DO IN OUR WORK TO USE THE VOICE MORE?
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OR !
IS THERE NO REAL PLACE FOR THE VOICE IN A DIGITAL WORLD?
THANKS!
