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3D WATERPROOF PLASTIC CASETHE DECISION MAKING PROCESS
BUSINESS CONSULTING
PROJECT TEAM 3
NORTHEASTERN STUDENTS
Project Team Three Presentation by Christine Hoffmann, Matthew, Regis, and Mary
Northeastern University, Leading Teams Course, LDR 6110Professor Jeffrey LaPoint
October 06, 2014
=++ BEHAVIORAL STYLES
INGENUITY LEADERSHIP DECISIONMAKING
TABLE OF CONTENTS
Decision Making
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• Introduction Slide 3
• Decision making process Slide 4
• Advantages and disadvantages to Group Decision Making Slide 5
• Decision making approaches Slide 6
• Case study questions Slide 7
• How can the decision outcome change based on the analysis
methods applied?
Slide 8-17
• What are the pros and cons of the decision making techniques? Slides 18
• How does group polarization or group think effect the project
team? And why?
Slides 19-23
• Summary Slide 24
• Final questions to consider Slide 25
• References Slide 26
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INTRODUCTION
Project Details
• Our organization received numerous requests to design a clear waterproof
plastic box that could house various equipment underwater. The project
charter was written by the project manager/team and approved by the
sponsor and subsequently the stakeholders. The real idea is to print the
3D clear plastic box on a 3D printer so the design/prototype process would
be faster. The presentation will describe the decision making process.
• Included in the charter was information on how our team would interact
and our processes for making decisions.
• Our team brings different skillsets to the team, strives to communicate on a
regular basis, respects other opinions, works to solve issues in a timely
manner, and completes our work on time.
• The team makes decisions as a group using tools such as NEU group
email, NEU Wiki group board, phone conferences, group discussion board
and Gmail.
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DECISION MAKING
Decision Making Process
• The concept of the decision making can be simply defined as process of
making up your mind. The idea for the project came about since I wanted
to create a 3D printer project and Matt wanted to create a waterproof box,
so the two were combined.
• When there are multiple people involved in the process, it can take longer
to make a decision and more thought is needed to define the problem.
• When in a group, it is beneficial to understand the background of each
team mate in order to be better equipped to respond to the issues.
• The process of making a decision can occur quickly or be done over time
as more information becomes apparent.
• Levi explains that teams “bring together multiple skills and perspectives in
making decisions.”
• What leadership style is the best one for making project decisions?
• Do we have to change the decision making due to the complexity of the
waterproof box project? (Levi, 2014, p.163)
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DECISION MAKING
Advantages and Disadvantages to Group Decision Making
Advantages
• There many team members that can contribute to the generation of ideas.
• Being in a group motivates the team members to participate and bring
good ideas to the meeting.
• The team benefits from participating in the discussions.
• A lot of ideas will be generated for the waterproof box that may not
otherwise be discussed.
Disadvantages
• Groups can be less efficient with making decisions because they are too
busy working on housekeeping tasks.
• Groups can experience communication issues.
• Emotions can cause the group to waste time.
• Team members do not respect each other’s opinion and conflict arises.
• The team will have to decipher which project ideas will move forward.
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DECISION MAKING
Decision Making Approaches
Leader Oriented
• Decision make by the project leader
• Decision made by appointee
• Decision made by the project leader after discussing with the team.
Group Technique
• Decision made by using “mathematical” exercises
• Decision made by using “decision making” exercises (“nominal group”)
• Decision made by a group vote or majority
Full Participation
• Decision is made by everyone in the group
• Structured & unstructured brainstorming sessions can be held to support
the waterproof box design process.
• A facilitator can be appointed so the group will stay on task and establish a
creative environment where ideas are free flowing.
(Levi, 2014, p.167)
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STUDY QUESTIONS
QUESTION ONE
How can the decision outcome change based
on the analysis methods applied?
QUESTION TWO
What are the pros and cons of the decision
making techniques?
QUESTION THREE
How does group polarization or group think
effect the project team? And why?53%
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DECISION MAKING
HOW CAN THE DECISION OUTCOME CHANGE
BASED ON THE ANALYSIS METHODS APPLIED?
Decision Making Techniques
• Nominal Group Technique
• Delphi Technique
• Ringi Technique
• Consensus Decision Making
“Group members pool their knowledge, their interaction leads to new
ideas that no single member would have developed.” (Levi, 2014, p. 164)
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HOW CAN THE DECISION OUTCOME CHANGE
BASED ON THE ANALYSIS METHODS APPLIED?
1. Nominal Group Technique
Allows a group to make a decision without developing any social relations
(Levi, 2014, p.174)
1. Facilitator states the problem
2. Individuals publicly answers the question
3. Participants may ask questions for clarification but may not criticize
4. All participants rank in order everybody’s answer
5. The top ranked answer determines the group’s solution to the problem53%78%
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HOW CAN THE DECISION OUTCOME CHANGE
BASED ON THE ANALYSIS METHODS APPLIED?
1. Nominal Group Technique
Pros
•Quick
•Discourages Group Think
•Participates do not need to
know each other
•Anonymous voting
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Cons
•Requires trained facilitator
•Addresses one specific problem at a
time
•Ideas are limited, constrained
Example: Facilitators can use this technique in helping staff, clients, volunteers
and consumers to improve their ability to make solid decisions. (Sample, 1984)
HOW CAN THE DECISION OUTCOME CHANGE
BASED ON THE ANALYSIS METHODS APPLIED?
2. Delphi Technique
Uses a series of written surveys to make a decision. (Levi, 2014, p.175)
• Starts with a facilitator stating the problem
• A group of experts fill out a survey of open-ended questions
• Results are summarized and organized into a set of proposed solutions.
• Participants then comment on the solutions
• Process is repeated until they reach an agreement on a solution
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HOW CAN THE DECISION OUTCOME CHANGE
BASED ON THE ANALYSIS METHODS APPLIED?
2. Delphi Technique
Pros
•When particpates are located
geographically
•No limit of particpates
•Useful with wide range of
opinions
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Cons
•Time consuming
•Requires somebody to develop and
analyze surveys
Example: In developing countries, this could be used as an open ended
approach to identify and develop policies.
HOW CAN THE DECISION OUTCOME CHANGE
BASED ON THE ANALYSIS METHODS APPLIED?
3. Ringi Technique
Allows a group to deal with controversial tops while avoiding face-to face
confrontation (Levi, 2014, p.175)
1. Starts with an anonymously written document that proposes a solution to
an addressed issue
2. Each reviewer individually edits the documents with written comments and
then passes it on
3. After the document has been passed around it will be re-written with the
edits
4. The document will be passed around until the group decides there are no
more edits
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INGENUITY LEADERSHIP DECISIONMAKING
HOW CAN THE DECISION OUTCOME CHANGE
BASED ON THE ANALYSIS METHODS APPLIED?
3. Ringi Technique
Pros
•Allows for true unedited
comments
•Avoids confrontation
•Avoids potential
embarrassment
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Cons
•Time consuming
•No guarantee for a solution or for team
agreement
Example: When it is considered culturally inappropriate to have face-to-face
confrontations.
HOW CAN THE DECISION OUTCOME CHANGE
BASED ON THE ANALYSIS METHODS APPLIED?
4. Consensus Decision Making
The goal is to develop a collaborative solution that allows all participants to
win. (Levi, 2014, p.176)
• When all team members can support a decision even though they may not
agree.
• Achieved when each member can say “yes“ to each question:
• “Are you willing to agree that this is what the team should do
next?”
• “Can you go along with this position?”
• “Can you support this alternative?”
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INGENUITY LEADERSHIP DECISIONMAKING
HOW CAN THE DECISION OUTCOME CHANGE
BASED ON THE ANALYSIS METHODS APPLIED?
4. Consensus Decision Making
• Guidelines for the process
•Listen to position of others before you argue your point
•Do not avoid conflict
•Encourage others to explain their position to understand key differences
•Look for creative and collaborative solutions instead of compromises
(Levi, 2014, P. 177)53%
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INGENUITY LEADERSHIP DECISIONMAKING
HOW CAN THE DECISION OUTCOME CHANGE
BASED ON THE ANALYSIS METHODS APPLIED?
4. Consensus Decision Making
Pros
•Every team member does not
need to agree
•Improves teams decision making
skills
•Builds social relations
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Cons
•Slow process
•Not a natural process for teams
Example: If one partner at a firm wants to layoff an employee, and other
partner could go either way, this process will allow them to make a joint
decision.
WHAT ARE THE PROS AND CONS OF THE
DECISION MAKING TECHNIQUES?
LOREM DOLORESIT ALIQUAM
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Decision Making – Nominal Technique, Delphi Technique, &
Ringi Technique
Pros Cons
Nominal Technique:
It is relatively quick and does not
require group members to know
each others opinion. Bring ideas for
the waterproof box to the meeting.
Requires a trained facilitator to
conduct it and it can address only
one narrow problem at a time.
Additional risk mgt. of each idea
should be reviewed later.
Delphi Technique:
A large group of people can
participate at the same time.
It is time consuming and requires
skills in developing and analyzing
surveys.
Ringi Technique:
Anonymous comments allow
everyone to state their true
convictions of the waterproof box.
Can be a slow process and there is
no guarantee that the group will
come to an agreement. Include
SME’s in this process to get previous
project information.
HOW DOES GROUP POLARIZATION OR GROUP
THINK EFFECT THE PROJECT TEAM? AND WHY?
Groupthink
• “Groupthink occurs when group members’ desire to maintain good
relations becomes more important than reaching a good decision” ( Levi,
2014. p172).
The influence that aid this behavior:
•Leader is domineering: no expert advice & member input is limited.
•Group becomes unified: relationship with members are number one
priority.
•Internal & external pressure: organization limited on time
•The group has spent a long time on a project together.
•Team members have similar backgrounds and upbringing
•The most common issue is disagreements among the team
•The group may refine one idea for the waterproof box that may require
further review from project SME’s.
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INGENUITY LEADERSHIP DECISIONMAKING
HOW DOES GROUP POLARIZATION OR GROUP
THINK EFFECT THE PROJECT TEAM? AND WHY?
Asch Paradigm
• 1950’s Solomon Asch had
several individuals participate in a
psychology experiment. The
members were shown a picture of a
drawn line and had to match it s’
length to one of three segment lines
. Everyone had to speak their
answer. At first everyone got the
answer correct. Then the actors all
stated the same wrong answer and
the test member went along with the
wrong answer. (Solomon Asch,
1950’s, Conformity Tests).
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INGENUITY LEADERSHIP DECISIONMAKING
Groupthink
HOW DOES GROUP POLARIZATION OR GROUP
THINK EFFECT THE PROJECT TEAM? AND WHY?
• The leader made a decision for all.
• Pressure placed on the
nonconformist supplier to change
their decision to conform.
• The group conformed too fast for the
sake of making a decision due to
group cohesion according to Hartzell
(2013).
• Not enough thought went into the
risk if the part failed upon launch.
• Independent thinking was not
encouraged at this stage in the
game.
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INGENUITY LEADERSHIP DECISIONMAKING
Groupthink
How did Groupthink alter the outcome
of the Space Shuttle Challenger Disaster?
Watch video using link below in the notes
Group Polarization
– Based on the disposition of a group, the final decision can be more
radical than group’s original position.
• Decisions are either: more cautious or riskier
– Normative & informational influences
HOW DOES GROUP POLARIZATION OR GROUP
THINK EFFECT THE PROJECT TEAM? AND WHY?
Normative Informational
Effects
Group
Norms –decision making
development
Information –disclosure of
material
Members Change their position to
group norm
Reward of mutual
information
Reason Follow in character of
group’s opinion
Dialogue from dominate
view defends opinion
Outcome The shifts in positions
lead to extreme decisions
Exposed to one view-
opinions swing
Decision Making
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NORMATIVE AND INFORMATIONAL
HOW DOES GROUP POLARIZATION OR GROUP
THINK EFFECT THE PROJECT TEAM? AND WHY?
“Risky Shift Phenomenon”
• “Groups tend to make riskier
decisions than individuals.”
• Groups will gravitate toward risk or
be more conservative.
• The “existing group norm effects the
decision making process.”
• In an effort to be different the group
will change their answers many
times in a group but eventually
move to the extreme, like the polar
bears.
• Ensure all the waterproof box ideas
have been vetted before using a
final list. (Levi, 2014, p.171).
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INGENUITY LEADERSHIP DECISIONMAKING
Group Polarization
CASE SUMMARY
Decision Making Process
• Group decisions are vital to the trust and confidence the project team will
have when conflict or consensus is not reached.
• Groups will be able to contribute many ideas to the design of our
waterproof plastic box.
• Being on a team will motivate them to contribute better ideas.
• A diverse group of people can have different backgrounds for resolving
issues.
• Typically group decisions can yield a higher value of resources on
average.
• There are many techniques for making decisions and it really depends on
the situation or the response you are seeking as to which one to utilize.
• Groups are useful for generating a lot of ideas in a short amount of time
and additional analysis is required to breakdown the most important ones.
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INGENUITY LEADERSHIP DECISIONMAKING
FINAL QUESTIONS TO CONSIDER
Decision Making Process
• What action do you take if a decision by consensus in a group is not
reached?
• If group polarization occurs, how do you instill attributes of an open
mind to the group?
• Which decision making technique should the team use on a project
with great uncertainty?
• When a team appears to be heading in the direction of groupthink,
why would the leader have members write down their decision or
answer?
• On a Consensus Decision Making, what preparation does the
facilitator needs in order to help the team with the decision making
process?
• Did the group decide what design features the waterproof box would
be most beneficial or do they need a focus group?
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REFERENCES
• Levi, D (2014). Group Dynamics for Teams. (4th ed.). Thousand Oaks, CA.
SAGE Publications.
• Hartzell, S. (2014). Groupthink: Definition & Examples. Retrieved from
http://education-portal.com/academy/lesson/group-think-definition-
examples.html#lesson
• Hauenstein, G. (2013). Group polarization. Retrieved from
http://boozerfinal.pbworks.com/w/page/10328334/Group-polarization
• Vitech Corporation (2013). Retrieved from
http://community.vitechcorp.com/home/image.axd?picture=%2F2013%2F1
1%2Fgroup.png
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INGENUITY LEADERSHIP DECISIONMAKING