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SR FINANCE
ORGANISATION & RESTRUCTURING
DEVELOPMENT
CORPORATE FINANCE
ORGANISATION & RESTRUCTURING
DEVELOPMENT
CORPORATE FINANCE
2
Managers :
• Efficiently manage change in your business• Deal with a new stage in your development• Be supported and advised in a business context which requires
improved control• Reassure your partners
Shareholders, investors & bankers :• Accelerate the implementation of the business plan• Exercise financial control on your investments• Obtain reliable information in real-time• Compensate for a lack of resources or skills• Achieve your yield objectives as quickly as possible• Evaluate the organisational and financial aspects of your future
capital investments
Directors:• Detect the warning signs of change as early as possible• Hold discussions in complete confidentiality• Reduce the risks related to corporate governance
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Organisation &
RestructuringDevelopment Corporate Finance
• Assistance to managers in the
organisation of the business
and in the development and
implementation of a
restructuring plan
• Search for break-even point
by optimisation of structures
• Renegotiation of debts and
liabilities with third parties
• Management by the cash
• Assistance with the
implementation of legal
procedures .
• Assistance to managers in
the evaluation and
motivation of teams and
their skills
• Markets and competition
analysis
• Identification and
evaluation of the strategic
orientations for
development
• Definition of the means
and methods for
performances monitoring
• External growth
transactions
Set-up and coordination
of corporate finance
transactions
• Private fund-raising
• Introduction to public
offering
• Restructuring and
debts refinancing
• Assets and company
disposal
• Mergers and
acquisitions
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Efficient and secure decision-making process
Non executive directors, we involve ourselves in the monitoring and control of the strategy defined by the shareholders and the management.
We verify the consistency and transparency of the managers' actions bringing our extensive expertise as well as the clarity of an experienced and independent point of view.
We deliver a formal report in compliance with the regulations and the commitments made in the article of association or in the shareholders' agreement.
Our role as a director involves us in:� Participating in the governance bodies and committees (boards, strategic
committee, remuneration committee, management committee, etc.)� Validating the strategy and the budgets� Monitoring the market, the competition and the company's results� Validating the key operational decisions � Anticipating risks� Coordinating the communication between the shareholders and the
managers� Where applicable, assuming operational roles under the terms of specific
mandates and, if necessary, under the terms of executive mandates.
Efficient and secure decision-making process
Non executive directors, we involve ourselves in the monitoring and control of the strategy defined by the shareholders and the management.
We verify the consistency and transparency of the managers' actions bringing our extensive expertise as well as the clarity of an experienced and independent point of view.
We deliver a formal report in compliance with the regulations and the commitments made in the article of association or in the shareholders' agreement.
Our role as a director involves us in:� Participating in the governance bodies and committees (boards, strategic
committee, remuneration committee, management committee, etc.)� Validating the strategy and the budgets� Monitoring the market, the competition and the company's results� Validating the key operational decisions � Anticipating risks� Coordinating the communication between the shareholders and the
managers� Where applicable, assuming operational roles under the terms of specific
mandates and, if necessary, under the terms of executive mandates.
5
Analysis, Decisions and Implementation
In addition to advisory services, we involve ourselves in the implementation of the restructuring plan, either as part of an assignment for assistance to the managers (recommendations, formalisation and verification), or under the terms of an executive mandate (action).
In either case, after validation of the budget and plan, our intervention is characterised by: The identification of emergency measures, the evaluation of human resources, corporate behaviour and markets, the definition of the necessary adaptations, assistance with or implementation of the management of change.
� Identification, recommendations for or implementation of emergency measures
� Development or validation of action plans� Evaluation and adequacy of needs and available resources� Definition of the strategic orientations for redeployment, objectives,
resources and methods� Measurement of risks and impacts (financial, human and legals)� Reorganisation of competencies and teams� Involvement in negotiation with key partners of the business� Monitoring of performances
Analysis, Decisions and Implementation
In addition to advisory services, we involve ourselves in the implementation of the restructuring plan, either as part of an assignment for assistance to the managers (recommendations, formalisation and verification), or under the terms of an executive mandate (action).
In either case, after validation of the budget and plan, our intervention is characterised by: The identification of emergency measures, the evaluation of human resources, corporate behaviour and markets, the definition of the necessary adaptations, assistance with or implementation of the management of change.
� Identification, recommendations for or implementation of emergency measures
� Development or validation of action plans� Evaluation and adequacy of needs and available resources� Definition of the strategic orientations for redeployment, objectives,
resources and methods� Measurement of risks and impacts (financial, human and legals)� Reorganisation of competencies and teams� Involvement in negotiation with key partners of the business� Monitoring of performances
6
Consolidation, New markets External growth, International
With the backing of our entrepreneurial and operational experience and led by our culture of results, we deliver concrete responses to the company development challenges.
Our role consists of challenging the forecats and assisting the managers with the structuring and implementation of the company development plan.
Forming part of the strategic objectives defined by the managers and, where applicable, the shareholders and on a consistent basis with the budget, the development plan combines, depending on the case, opportunities of organic growth (consolidation, diversification, new markets, etc.) and external growth (acquisitions, joint-venture, merger, etc.)
Our intervention is based on the following approach:� Sectorial review and analysis of the competition (national and
international)� Identification and evaluation of the strategic orientations for development � Targeting of opportunities and market tests� Financial analysis and preparation of budgets� Assistance with closing negotiations � Assistance with implementation
Consolidation, New markets External growth, International
With the backing of our entrepreneurial and operational experience and led by our culture of results, we deliver concrete responses to the company development challenges.
Our role consists of challenging the forecats and assisting the managers with the structuring and implementation of the company development plan.
Forming part of the strategic objectives defined by the managers and, where applicable, the shareholders and on a consistent basis with the budget, the development plan combines, depending on the case, opportunities of organic growth (consolidation, diversification, new markets, etc.) and external growth (acquisitions, joint-venture, merger, etc.)
Our intervention is based on the following approach:� Sectorial review and analysis of the competition (national and
international)� Identification and evaluation of the strategic orientations for development � Targeting of opportunities and market tests� Financial analysis and preparation of budgets� Assistance with closing negotiations � Assistance with implementation
7
Fund-raising, Debt Restructuring, Mergers, Acquisitions & Disposals
Implementation:• Analysis of the transaction, the business and its value• Evaluation and financial modelling (tax, legal and organisational framework, etc.)• Definition of the financial structure, the timetable and coordination of the
stakeholders (banks, lawyers, funds, statutory auditors, shareholders, etc.)• Identification and analysis of targets• Drafting/validation of the initial documentation (executive summary, memorandum
of information, management presentation)
Negotiation:• Management of the relationship with the targets and with the stakeholders in the
transaction• Preparation of and assistance to the managers with the management presentations• Negotiation of the value and the terms for completion
Closing:• Monitoring and validation of the legal documentation• Monitoring of the terms for completion (option exercise, conditions precedent, etc.)
• Monitoring of the conclusion of the agreements
Fund-raising, Debt Restructuring, Mergers, Acquisitions & Disposals
Implementation:• Analysis of the transaction, the business and its value• Evaluation and financial modelling (tax, legal and organisational framework, etc.)• Definition of the financial structure, the timetable and coordination of the
stakeholders (banks, lawyers, funds, statutory auditors, shareholders, etc.)• Identification and analysis of targets• Drafting/validation of the initial documentation (executive summary, memorandum
of information, management presentation)
Negotiation:• Management of the relationship with the targets and with the stakeholders in the
transaction• Preparation of and assistance to the managers with the management presentations• Negotiation of the value and the terms for completion
Closing:• Monitoring and validation of the legal documentation• Monitoring of the terms for completion (option exercise, conditions precedent, etc.)
• Monitoring of the conclusion of the agreements
8
In the implementation of its assignments SR FINANCE can appeal according to needs …
� To financial and accounting experts who are likely to intervene on a transversal basis in order to assist the business with specific aspects
� To external competencies specialising in:- Business and company law (lawyers)- Statutory audits- Cash management (applications in SaaS mode)- Debt recovery – Credit Management
� Reputable financial partners with which SR FINANCE has developed relationships of trust (family offices, institutional funds, industrial partners, etc.)
SR FINANCEStéphane [email protected]
ATHENS PARIS29, Gregoriou V str 46, rue Claude TerrasseKastela – 185 33, Piraeus 75016, ParisGsm : +30 694 829 68 72 Gsm : +33 680 92 92 08
In the implementation of its assignments SR FINANCE can appeal according to needs …
� To financial and accounting experts who are likely to intervene on a transversal basis in order to assist the business with specific aspects
� To external competencies specialising in:- Business and company law (lawyers)- Statutory audits- Cash management (applications in SaaS mode)- Debt recovery – Credit Management
� Reputable financial partners with which SR FINANCE has developed relationships of trust (family offices, institutional funds, industrial partners, etc.)
SR FINANCEStéphane [email protected]
ATHENS PARIS29, Gregoriou V str 46, rue Claude TerrasseKastela – 185 33, Piraeus 75016, ParisGsm : +30 694 829 68 72 Gsm : +33 680 92 92 08
PARTNERSHIPS
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1984: Founder and Chairman of Winners SA : Leading French telephone call centres.1991: Formation by merger of the leading European operator of telephone call centres –Managing Director of the McQueen group.1997: Merger of McQueen and Sykes Inc (USA): Creation of the leading worldwideoperator. Located in 23 countries, with 4200 employees – International VP of the Sykesgroup - Flotation of the Sykes Group onto the Nasdaq.1998: Senior adviser to Mr. Dominique Strauss-Kahn, Minister of Finance and Industry -Organization of the 1st French forum for the financing of the innovation.2000: Founder and Chairman of France Finance & Technologie (FF&T); via its subsidiaryFF&T Equity, FF&T has contributed to the financing of several dozen French SMEs. Itssubsidiary FF&T Events designed and produced the "Capital-IT" European innovationtrade show. 2002: Disposal of the FF&T group.2003 to date: Founder of SR Finance: Management and corporate finance consultancy firm2003: Co-founder of APIA: Non-profit Association of independent non executive directorsfor French SMEs.2004 : Chairman of the Board of TopAchat (e-commerce) - Restructuring and disposal of the business in 2006.2006 to date: Chairman of the Board of TRAQUEUR (on-board telematics and geolocation) – Restructuring – IPO and fund-raising.2007 to date: Founder and Chairman of FRED Partners, a specialist turnaround investment fund.2009: Chairman of the Board of ELVETEC (specialist distribution of consumables for biology laboratories) – Restructuring and disposal of the business in 2013.2009: Director of Lady Fitness (women's fitness franchise network) - Restructuring and disposal of the business in 2013.
SOME ACHIEVEMENTS
For more than 50 years, ELVETEC Services has specialised in the distribution of equipments, chemical products and single-use products for medical analysis laboratories and research laboratories. www.elvetec.fr
With effect from May 2008, we actively assisted the management with the reorganisation and redeployment of Elvetec, which was then suffering from unsatisfactory performances at the operational level and, consequently, at the financial level.
Our assignment to assist the management of Elvetec resulted in particular in:The redefinition of the market positioning and of the business offering by an analysis of its profitability by segment and by range. The implementation of the restructuring plan in 2009 and 2010, including the reorganisation of competencies and the management team. The renegotiation of the company's debts and liabilities. The renegotiation of the contracts with the main partners, leading to the extension of business territories and the improvement in the trading margins across the whole business. The constant monitoring of the performances in the various departments of the business.After having returned the business to profitability at the end of 2010, we initialised and coordinated the process of disposal of the company, which was completed in November 2012.Up until the disposal, Stéphane ROUSSIER was Chairman of Board.
"At the helm of a business, Stéphane is a captain who is both demanding and disciplined, but also looks after his team members. Guided by results, he defines the course and remains on the bridge. For decision-making, Stéphane knows how to obtain assistance and to listen, and trusts his employees to act. His dynamism, commitment, availability and discipline enable him to successfully manage the challenges of the business, and particularly where it is confronted by difficulties".
Damien RAMEL – CFO of Elvetec
B2B - SPECIALISED DISTRIBUTION
The French leader in the detection and recovery of stolen vehicles, specialising in the management of vehicle fleets, the Traqueur Group provides technological solutions combining VHF, GPS and GSM. www.traqueur.com
Stéphane Roussier intervened, from September 2006 onwards, as part of an assignment for strategic assistance to the management, particularly during the ramp-up of the company's deployment. • April 2007: Introduction of Traqueur SA onto the Alternext market of Euronext Paris,• May 2009: Private placement - fund-raising. • Assistance to the managers with the restructuring of the business and the repositioning
of its activities
Stéphane Roussier is currently the Chairman of the Board of Traqueur.
"Stéphane, during his assistance assignment, was able to quickly bring together the financial, industrial and private shareholders of the company, whose interests were divergent. In dealing with these delicate subjects, Stéphane demonstrated great availability and total involvement by contributing ideas and solutions. Stéphane helped Traqueur to reach several key milestones with a decisive contribution. In addition, we entrusted Stéphane with an assignment for assistance during the introduction of Traqueur onto the Alternext market. With his energy, availability and enthusiasm, he provided real support to the project team. With his knowledge of the stock market players and his experience, Stéphane enabled us to select the right partners, which was indispensable for the success of our IPO. A delicate negotiator at certain key stages of the discussions, Stéphane enabled all the shareholders to adhere to the process, despite a particularly restrictive shareholders' agreement."
Marc VERDET – CEO of Traqueur
B2B - ON-BOARD TELEMATICS
TopAchat.com is one of the leading French players in online sales of high-tech products to retail customers. www.topachat.com
Stéphane Roussier intervened, in support of the management, from April 2004 to March 2006 as part of an assignment for operational assistance with the restructuring of the business, the repositioning of the brand and the implementation of the redeployment.
The intervention of Stéphane Roussier, which saw the business return to profitability, was concluded with the disposal of the company to the France Télécom group.
March 2006: Management of the disposal of TopAchat to the France Telecom group:
Stéphane Roussier was Chairman of the Board of TopAchat from April 2004 to March 2006.
"The involvement of Stéphane alongside the company management was decisive at a time when it was necessary to restructure the business to enable it to confront the competition and to convince both our shareholders and our partners and suppliers to support us in our approach. Furthermore, the disposal of the business was managed from end to end by Stéphane, from the initial contact with the potential buyers through to the signature and closing of the agreement. Stéphane worked in concert with our legal advisers without the intervention of any other advisers".
Jérôme RIGAUD – CEO of Topachat
B2C - E COMMERCE
Vet Affaires is one of the French leaders in the hard discount distribution of clothing. With the benefit of 75 points of sale in France, Vet Affaires employs more than 300 people and has sales revenues of the order of €100 million.
Vet Affaires is listed on the Eurolist C of Euronext Paris.www.vetaffaires.fr
During the course of an acute growth crisis, which saw the company's share price fall from €106.50 at its highest to €17.14 at its lowest, Stéphane Roussier intervened, from July 2006, in the frame of an assignment covering governance and assistance to management in the repositioning of the offering and the turnaround of the business.
After 18 months of collaboration, the business was back in profit and the stock market price recovered to a range between €32 and €33.
Stéphane Roussier was Vice Chairman of the Board of Vet-Affaires until September 2008.
B2C - RETAIL CLOTHING
