2014 WHITE BOOK

INDEX

6ONCE UPON A TIME - TODAY

50ONE DAYTIME WITH STEFAN

112TIME TO WATCH MOTOGP

116TIME TO SAY THANKS

There are many ways to define Time.Since the beginning, Time has been represented as a circle, a turning wheel. In Greek mythology Chronos was the personification of Time and in Greco-Roman mosaics he

was depicted as a man turning the Zodiac Wheel. The modern and much practical age describes Time as a sequence of instances in which events occur and emotional states vary.

The world of sports measures Time through the seconds hand of a stopwatch that clocks the feelings: concentration, exertion, pathos and in the end, at times, the epic joy.

Motorcycle racing is like a charming story that retells itself endlessly, it is made of wheels that turn, chronometers and pure emotions. So dont wait any further and loose yourself in this White Book, which tells our adventure against Time together with Stefan. Come aboard

this magic bike that can ride faster than any watch could measure.

THE TIMEKEY NOTE

ONCEUPON

ATIME

6

The wise man learns from the past to better understand his times.

Our memory helps us building new bridges and extends the boundaries of our existence to come

across the future.

7

Today is the result of what we learned from the past. Whatever we wish to be in future depends on our present actions; decide how you

have to act now.

8

TODAY 9

In the pictureFruttuoso Zangirolami

(Grandfather of Lucio Cecchinello) on his Moto Guzzi Sport 14 in the year 1938

At the beginning of the 20th century, motorcycles rapidly became the favourite and most common means of transportation.

Horsepower soon replaced horses...

ONCE UPON A TIME

11

In the pictureHonda CB1100

2013 model

In less than a century over 1 billion people were seduced by the irresistible charm of

motorcycles, becoming the favourite choice for over 300 million people, which ride it everyday.

TODAY

12

In the pictureArt Shokai Garage

Mr. Soichiro Hondas rst steps1935

In 1948 Soichiro Honda founded its company called Honda Motor. Technology reliability

and performances strongly characterize every Hondas motorcycles produced through the

following years.

ONCE UPON A TIME

15

In the pictureOne of the worldwide plants of Honda

Today Honda is one of the leading automotive companies in the world operating in more than 100

countries with more than 170000 employees. Motorsport competition is a strong part of Honda DNA and the MotoGP championship represents for Honda the top racing activity developed with the extraordinary and

unique RCV Motorbikes.

TODAY

16

In the pictureOne of the Motorcycle Grand Prix starts

1950

Motorcycle racing began in 1897. It was November 29th when the first official race took place at Sheene House, Richmond, Surrey, England. The race distance was over one mile and was won by Charles Jarrot in a time of 2

minutes and 8 seconds riding on a Fournier.

ONCE UPON A TIME

19

In the pictureMotoGP start at Aragon Grand Prix

2013

Without any doubt the MotoGP Championship is one of the most worldwide popular Motorsports, second only to Formula 1.

TODAY

20

In the pictureA motorcycle garage repair

Second World War period

Back in the days, mechanics workshops were filthy and dusty basements only brave men could hang out at. A mix of gasoline and

passion permeated those greasy rooms, which eventually became the modern Technical

Departments we know today.

ONCE UPON A TIME

23

In the pictureThe LCR Honda pit garage 2013 MotoGP Championship

Method, organization, discipline, concentration and teamwork is a must in todays competitions

where the Motorcycle can be assisted with special care as a patient in an

ultra-advanced clinic.

TODAY

24

In the pictureCarlo Ubbiali

(9 times World Champion) At Assen Grand Prix in the year 1960

Cirillo Nello Pagani was an Italian Grand Prix motorcycle road racer. Born in Milan, Italy, he was known for his long

career and for becoming the first 125cc World Champion in the inaugural 1949 campaign.

Giacomo Agostini, 15 World Championship titles and an absolute record of 122 Grand Prix wins. Angel Nieto, 13

World Championship titles and Carlo Ubbiali with 9 World Championships to his name. They are three of the greatest riders of all time. The ones who paved the way for what we

know today as MotoGP.

ONCE UPON A TIME

27

In the pictureMarc Mrquez and Valentino Rossi

(3 times World Champion and 9 times World Champion) At Assen Grand Prix in the year 2013

The modern champion as we know it is without any doubt yet another Italian, the World famous Valentino Rossi. Nine World Championship titles

and a charisma never seen before made him what he is today. At age 35, The Doctor is still willing to fight with his younger rivals in order to step on the

winners spot.

TODAY

28

In the pictureOne of the Motorcycle Grand Prix finish

In the 60s

The MotoGP World Championship was born in 1949 with the help of FIM (Fdration

Internationale de Motocyclisme) and also of other Organizations. Thanks to their hard work

and endless passion the sport we all love today turns 65. Years full of emotions, epic wins, defeats, dramatic turn of events and most of all, crowded with the brave men on Earth.

ONCE UPON A TIME

31

In the pictureMarc Mrquez and Dani Pedrosa finish

At Catalunya Grand Prix in 2013

With the same dedication and commitment, today FIM, together with DORNA, organize the MotoGP World Championship consisting of 18 rounds in 14 different countries across 4 continents, gathering more than 2 million

people at the racing venues and 300 million spectators watching the race on TV or online.

TODAY

32

In the pictureLucio Cecchinello

Behind Dario Marchetti 73 on the left in the year 1986 On his Aprilia 125cc on the right in the year 2002

Every racing team has its own story and his founder. Team LCR has his roots in Lucio Cecchinellos passion for motorcycles. He

started his adventure in the Motorsports world first as a mechanic in the 80s and then as a

professional rider from 1989 to 2003.

ONCE UPON A TIME

35

In the pictureLucio Cecchinello

(LCR Honda Team Principal) 2013

Lucio proves that time cant wash away true passions. His entire existence gravitates

around competitions and now he is the Team Principal of LCR.

TODAY

36

In the pictureThe fi rst LCR Honda Team

1996

Team LCR was set up in 1996 thanks to the determination and courage of a small group

of people. They only had a tiny van and some spare parts but were highly motivated

nevertheless. The way was long, hard and risky but their perseverance brought the Team right

at the top of the premier class.

ONCE UPON A TIME

39

In the pictureLCR Honda MotoGP Team

2014

Today the top motorcycle manufacturer in the World supports LCR: Honda. Throughout the years many successful riders took turns inside

the team gaining 22 victories, 73 podiums and 24 pole positions.

TODAY

40

In the pictureHonda RC110

1963

This 1963 Honda RC110 weighs around 140 pounds. The tiny 49cc engine revved to 14,000

rpm and produced an astonishing 8.5 horsepower and would manage to reach over 90 mph.

ONCE UPON A TIME

43

In the pictureHonda RC213V

2014

The Honda RC213V is developed to race in the MotoGP series. Rules from 2012 allow motorcycles up to

1,000 cc in capacity, with a limit of 4 cylinders and a maximum 81mm cylinder bore.

The model name designates the following:RC= Hondas traditional racing prefix for 4-stroke bikes213= third works bike of the 21st century, V= V engine.

The weight is 160 kg and the max power is near of 250 HP with a top speed of over 350 km/h.

TODAY

44

In the pictureHelmut Bradl

(Father of Stefan Bradl) With his son Stefan on the left

and celebrating the victory of the German Grand Prix on the right1991

In the world of sports its way more common to find entire families who succeed in their favourite discipline. Racing must be in Bradls DNA then if Helmut, a former motorcycle racer, was able to

transmit his passion to his son Stefan.

ONCE UPON A TIME

47

In the pictureHelmut Bradl and Stefan Bradl

At German Grand Prix 2012

Its in 2011 that Helmut Bradls dream comes true when his 22-year-old son Stefan wins the Moto2

World Championship title. DNA does matter.

TODAY

48

A DAYTIME WITH

STEFANON TRACK TRAINING

51

08 :00 53

08 :1054

08 :30 57

08 :4558

09 :006160

61

09 :3062

09 :45 65

09 :5066

09 :52 69

09 :5570

09 :57 73

10 :0074

10 :05 77

10 :3078

11 :00 81

11 :0582

13 :00 85

14 :0086

14 :05 89

16 :0090

17 :00 93

18 :0594

18 :10 97

18 :1598

18 :20 101

18 :30102

18 :50 105

20 :00106

21 :00 109

22 :00110

TIME TO WATCH MotoGP

113

01

02

03

04

05

06

07

08

09

10

11

12

13

14

15

16

17

18

Qatar

Americas

Argentina

Spain

France

Italy

Catalunya

Netherlands

Germany

Indianapolis

Czech Rep.

Great Britain

San Marino

Aragon

Japan

Australia

Malaysia

Valencia

DOHA/LOSAIL

AUSTIN

RIO HONDO

JEREZ

LE MANS

MUGELLO

CATALUNYA

ASSEN

SACHSENRING

INDIANAPOLIS

BRNO

SILVERSTONE

MISANO

ARAGON

MOTEGI

PHILLIP ISLAND

SEPANG

VALENCIA

23 March

13 April

27 April

04 May

18 May

01 June

15 June

28 June

13 July

10 August

17 August

31 August

14 September

28 September

12 October

19 October

26 October

9 November

07:00 PM (GMT)

07:00 PM (GMT)

05:00 PM (GMT)

12:00 PM (GMT)

12:00 PM (GMT)

12:00 PM (GMT)

12:00 PM (GMT)

12:00 PM (GMT)

12:00 PM (GMT)

06:00 PM (GMT)

12:00 PM (GMT)

13:30 PM (GMT)

12:00 PM (GMT)

12:00 PM (GMT)

06:00 PM (GMT)

05:00 PM (GMT)

08:00 PM (GMT)

13:00 PM (GMT)

114

210

3

13

1

17

4

5

12

7 6

8

911

14

16

1815

115

TIME TO SAYTHANKS

117

Federation oF international Motorcyclingwww.fim-live.com

118

road racing World chaMpionship grand prixwww.motogp.com

119

Motorcycles, aUtoMobiles, poWer prodUcts, Jetswww.world.honda.com

120

motorcycles cases - baGs - accessories - helmetswww.givi.com.my

121

racing FUel and racing lUbricant sUperiorwww.lubrifi cants.elf.com

122

batteries for every type of vehicles, from motorcycles to heavy-duty vehicles www.unibatitalia.com

123

giVes yoU Wingswww.redbull.com

124

online insUrancewww.linear.it

125

design and ManUFactUre eleMentswww.rizoma.com

126

online gaMblingwww.planetwin365.com

127

Wholesale distribUtor oF spare parts and accessorieswww.partseurope.eu

128

Forged and special Fittings WorldWidewww.viar.it

129

UnbreaKable eyeWearwww.gloryfy.com

130

the lcr teaM liFestyle MagaZinewww.inspire-lcr.com

131

FROM BRIDGESTONE MORTORSPORT

tyreswww.bridgestone.com

132

hand gripswww.progrip.it

racing Wheelswww.ozracing.com

WorldWide online shopwww.carpimoto.com

online Motorsport MagaZinewww.speedweek.de

133

electrical & electronics installationswww.specialimpianti.it

indUstrial Floors and bUilding indUstrial solUtionswww.comacoitaliana.com

cheMical prodUcts and systeMs For bUildingwww.dracospa.com

WorKing saFety shoes

134

CUSTOMER: Sig. Bottini - Intra-Intek

Anteprima - Logo prespaziato Intra

Data:. 24/02/11

coMpany gadgetswww.intraservizi.com

Motorcycles sproKetswww.pbr.it

adVanced sUspension technologywww.ohlins.se

COLORI PANTONE:Pantone YELLOWPantone REFLEX BLU

racing exhaUst systeMswww.arrow.it

135

Windscreen

toolswww.beta-tools.com

Motorcycles chainswww.rk-excel.co.jp

indUstrial Vehicleswww.piolanti.com

136

humaN scieNce - techNoloGy iNNovatioNs www.qstp.org.qa

MUsic radio entertainMentwww.radiomontecarlo.com

ecological serViceswww.ecolume.com

electronic applicationwww.cea-srl.it

137

lcr honda MotoGp teamwww.lcr.mc

138

36 members - 12 NatioNalitieswww.issuu.com/teamlcr/docs/lcr_history_book

Ugo GelmiBrian HardenOscar HaroTanja HaydnYuji KikuchiStefania LeoniFrancesco LazzarettiFabio MazzoniMakoto NagayamaSergio ParentiElisa PavanNelly PlutoDavide PolliniChris RichardsonFederico SoragniEmanuele ValloraniMassimo Visconti

Stefan BradlLucio Cecchinello

Fabio AlbertiSerge AndreyEnrico BarbieriSimone BonentiElisabetta BonettiChristophe BourguignonJean-Marc BoussardRoberto CanazzaXavier CasanovasNicola CasaliJoan CasasElena CecchinelloMartine FelloniMatteo FerriAlberto FornezzoAndrea GaianiErrico Gasperoni

139

PHOTOGRAPHERS

Gigi Soldano

Tino Martino

Oscar Haro

ART DIRECTION

Lucio Cecchinello

Emanuele Vallorani

TEXTS AND TRASLATIONS

Elisa Pavan

Massimo Visconti

Tanja Haydn

CREDITS

141

Since the early 1990s, the term white paper has also come to refer to documents used by businesses as marketing or sales tools.

These types of white papers are almost always marketing communication documents designed to promote specific companys solutions or products. as a marketing tool, these papers will highlight information favorable to the

company authorizing or sponsoring the paper.Such white papers are often used to generate sales leads, establish thought

leadership, educate customers and show companys spirit.

ABOUT WHITE BOOK

143

2014 WHITE BOOK

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2014 WHITE BOOK