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TARGET NEWCOMERSBEFORE SHOPPING LOYALTIES DEVELOP

Become a sponsor of the Community Welcome Service program through the Champaign County Chamber of Commerce. Promote yourself to new Champaign County residents and receive essential demographic data that can be used for strategic and targeted marketing for your business. These residents receive gift boxes within a few weeks of arrival with information about the area, as well as coupons, free gifts and brochures provided by the program’s sponsors.

“The Chamber has made the service so easy that all we have to do is follow up with our leads when they are provided! We are able to use the demographic info in marketing for our banking and lending products. ”

-Central Illinois Bank

Hear from a current sponsor...

Community Welcome Service

Terms to Know:

Dear Chamber Members, Table of Contents:Population & Geography.........................4Demographics..................6 Psychographics.................7 Income & Poverty............8 Unemployment................9 Industry............................11Economy..........................12Real Estate......................13Construction..................15Agribusiness....................16Recognitions...................18

Psychographics: grouping people according to psychological factors such as values, beliefs, and motives.

Income Limit: the maximum income allowed to qualify for government assistance.

Home Appreciation: the difference between how much a home sold for and its current value.

We are pleased to provide your company with the second annual Trends publication. This publication is designed to provide our members with information and data that can be used in your daily business decision making.

One of the biggest challenges facing all business owners and managers is making the right decisions to grow your companies; expand your products and / or improve your services.

Using data, understanding trends, understanding the local marketplace and local demographics can be helpful to your company as you strategically plan for the future of your business.

Please take time to review the information provided. Our goal is to provide our members with data on an ongoing basis to help your company. Please take time to reach out to us and let us know if we are we missing information that would be invaluable to your particular industry?

We want to know what you need in order to help support those gut-made decisions – backed with data. Your feedback is encouraged to LauraW@champaigncounty.org.

We hope you find the Trends Publication helpful to your company.

Sincerely,

Laura WeisPresident & CEO

This publication was compiled and designed by Candice Schlax, intern to the Champaign County Chamber of Commerce.

Population & Geography

Champaign County

Nearby Counties

McLeanFord

ChampaignDeWitt

Douglas

Piatt

Source: US Census Bureau (2010-2013)

Population: 204,897*

*Based on 2013 estimates.4

Population Growth(2010-2013): 1.9 percent

Land Area: 996.27 squared miles

Population Per Squared Mile: 201.8

County Population*Population Growth

(2010-2013)McLean

Ford

Douglas

Piatt

DeWitt

174,647

13,832

19,887

16,433

16,420

3.0 percent

-1.8 percent

-0.5 percent

-1.8 percent

-0.9 percent

Most Populated Cities/Villages

5

Champaign (81,291)

Urbana (41,518)

Rantoul (12,984)

Mahomet (7,282)

Savoy (7,302)

Saint Joseph (4,016)

Tolono (3,459)

= 6,000

6.5percent 2010-2

013

Mah

omet grew

4.9percent 2010-2

013

Savoy grew

Demographics

72.4%

5.5%9.4%

12.7%

2.8%

52.1%45.1%

50%50%

56.7%19.2%

10.6%

5.6%

6

Sources: US Census Bureau (2012), Sperling’s Best Places (2013)

Race*

PoliticalAffiliation*

Sex*

Age*

fastest growing demographic in the US!

White

African American

Asian

Hispanic

Democrat

Republican

Independent

Male

Female

18-65

Under 18

Over 65

Under 5

*Data represents Champaign County.

Psychographics

7

Source: PRIZM (2014)

Psychographics group people who share the same lifestyle, stage in life and belief system. The profiles listed above represent the five most common types of people living in Champaign County, according to PRIZM data. Understanding the customer’s point of view—what drives them to make purchasing decisions—is essential to creating a marketing plan and strategic advertisements.

New Beginnings

City Startups

Suburban Pioneers

Home Sweet Home

Mobility Blues

Individuals in this category are in a stage of transition. Many have just entered the workforce, while others are re-entering or changing direction. With a relatively low income, New Beginners must live modestly and limit their spending.

City Startups are college aged students living in young areas with active night lives and inexpensive businesses. These residents have low incomes and tend to be more ethnically diverse.

This group is composed of working-class, single parents. Members can be found in older neighborhoods with rich cultural backgrounds and high ethnic diversity. Suburban Pioneers are low-income, but have a lot of community support.

These are upper-middle class married couples without children. Due to their higher incomes and smaller families, individuals belonging to this segment can afford a more comfortable lifestyle, including purchasing luxury goods.

This category features low-income singles. Mobility Blues members do not have much spending power, but because they do not have children, they have more free time for social activities.

income & poverty

Quick Facts

Income by Occupation

8

Sources: US Census Bureau (2008-2012), Bureau of Labor Statistics (2013), US Department of Housing and Urban Development (2014)

Occupation Annual Mean Wage*Business & FinanceLegalEducation & TrainingArchitecture & EngineeringHealthcare PractitionersLife, Physical & Social SciencesComputers & MathematicsConstruction & ExtractionProtective ServicesManagement

TransportationSales

Building Cleaning & MaintenancePersonal Care & ServicesFood Prep & Services

Healthcare SupportProduction

Installation, Maintenance & RepairArts, Entertainment, Sports & Media

Community & Social ServicesOffice & Administrative Support

$92,030$77,650$77,590$77,290$72,070$69,580$62,990$55,640$54,730$48,850$48,050$41,640$38,330$35,690$35,630$33,720$33,190$32,110$28,400

$21,350$25,650

$45,800Median Household Income

$25,455Per Capita Income

*Data represents Champaign County.

unemployment

Income Limits

Champaign County Unemployment Rate

9

Sources: Bureau of Labor Statistics (2013-2014), EPS-HDT (2014)

1 Person

2 Person

3 Person

4 Person

5 Person

Extreme Low Income

$14,250 $23,800 $38,050

$27,200$16,300 $43,450

$19,790 $30,600 $48,900

$36,700 $58,650$27,910

$54,300$33,950$23,850

22.1 percent of Champaign County’s population was below poverty level in 2012. Only 13.7 percent of Illinois’ population was below poverty level in 2012. 22.1

April2014

Feb2014

Dec2013

Oct2013

Aug2013

June2013

April2013

10

8

6

4

Very Low Income Low Income

Income limits identify households that qualify for government assistance. Those listed below are specific to the Champaign-Urbana area. “Extreme Low Income” typically falls below poverty level.

6.8%

9%

7.9%

5.8%

8.7%

Seasonality

Unemployment Rate Comparison

10

Unemployment rates in Champaign County tend to decrease February-April and August-October and increase May-June.

JAN FEB MARCH

MAY

SEP OCT NOV DEC

JUNE JULY AUG

APRIL

10

8

6

4

2

0

Cha

mpa

ign

Bloo

min

gton

-Nor

mal

Peor

ia

Dan

ville

Chi

cago

-Jolie

t-N

aper

ville

Illin

ois

Uni

ted

Stat

es

*Data is self-reported.

Top Chamber Employers*

1. University of Illinois (10,331) 2. Carle Foundation (5,500) 3. Carle Physician Group (1,920) 4. U of I Division of Intercollegiate Athletics (1,315) 5. Champaign County Unit 4 School District (1,280) 6. Kraft Foods (1,098) 7. Presence Covenant Medical Center (1,000)8. Champaign County (825)9. Christie Clinic (685)10. Urbana School District #116 (675)

key industries

11

Growth of the Tech Sector:

New Business Company Expansion

Revenue GrowthMarketing software and analytics platform, Turn, recently announced that

it will be opening its first innovation center outside of Silicon Valley

at UIUC.

Within the past year, Intel created nine new

jobs, Yahoo! expanded its offices in Research Park and John Deere declared its plan to double in size.

Two Champaign County companies made the Inc.

5000 list for fastest revenue growth in 2013: EP Technology Corp. and Midwest Underground

Technology, Inc.

Sources: Bureau of Economic Analysis (2012), Fox Development Corporation (2014), Inc. (2013)

Government

Healthcare

Manufacturing

Retail Trade

rGDP: N/A Jobs: 13,380

rGDP: $773M Jobs: 7,418

rGDP: $553M Jobs: 11,102

rGDP: $2.1B Jobs: 36,491

AgribusinessrGDP: N/A Jobs: 1,282

TechnologyrGDP: N/A

Jobs: N/A

ProfessionalrGDP: $417M

Jobs: 6,726

economy

Taxes

Cost of Living

12

Quick Facts

124,550Jobs

$8.127BReal GDP

Sources: Sperling’s Best Places (2013), City of Champaign (2013), Tax-Rates.org (2014), Bureau of Economic Analysis (2012)

Champaign CountyMcLean CountyVermilion CountyPeoria County

United States*DuPage County

91%

96%

83%

87%

118%

100%

*The United States is the index. It serves as a reference point.

Sales TaxProperty Tax 2 percent

State + County + City TotalUrbana

ChampaignRantoulOgdenSavoy

Saint JosephAll other cities

6.25 1.25 1.50 6.25 1.25 1.50

6.25 1.25 1.00

6.25 1.25 ------- 6.25 1.25 0.50 6.25 1.25 0.50

6.25 1.25 1.25

9.009.008.758.508.008.007.50

$revenue source

Cha

mpaign’s largest

Real Estate

Housing Sales

Home Appreciation

13

Champaign CountyMcLean CountyVermilion CountyPeoria County

United States*DuPage County

Sources: Champaign County Association of Realtors (2013-2014), Sperling’s Best Places (2013), Realty Trac (2013-2014), LoopNet (2014)

MonthMarch 2013

Homes Sold

March 2014April 2013April 2014May 2013May 2014

160Median Sale Price

173201211295305

$132,000

$122,500$142,000$137,000$130,000$140,000

Home Appreciation in

Champaign County is

percent-2.9

DuPage

9.8

Ford

2.7Peoria

0.2

US

4.9

Home appreciation is the difference between how much a home sold for and its current value. A positive number signifies a demand for homes.

Number of Foreclosures

Commercial Asking Rent

14

Foreclosures have a domino effect on the economy. Fewer foreclosures means greater opportunity for the economy to grow.

Retail Property Office Property

$15/sf/yr

$12/sf/yrMay 2013 Feb 2014 May 2014

Individuals who purchase foreclosed

homes save an average of 66.3

percent

20

15

10

5

June2013

Aug2013

Oct2013

Dec2013

April2014

Feb2014

$12.81/sf/yr

$12.78/sf/yr$12.97/sf/yr

$14.10/sf/yr

$13.60/sf/yr

$13.10/sf/yr

Major Construction Projects

15

Sources: The News-Gazette (2007-2014), The Daily Illini (2013), Hyatt (2014)

2013

2014

2015 +

Hyatt Place hotel217 N. Neil St., Champaign, IL 61820Opened June 2014 Employed 45-50 people

710 N. Mattis Ave., Champaign, IL 61821Scheduled to be completed in 2014

Kraft expansion

SW corner of E. Green St. and S. Fourth St. Scheduled to be completed by 2015

Bankier apartment

Kraft warehouse interior710 N. Mattis Ave., Champaign, IL 61821Scheduled to be completed in 2014

NW corner of E. Green St. and S. Fourth St.Scheduled to be completed by 2015

HERE apartment

Lot J on E. Green St. Scheduled to be completed by 2015

JSM hotel

Thornberry: 702 Cobblefield Rd., Champaign, IL 61822Sycamore Hills: Bradley Ave. and N. McKinley Ave. Scheduled to be completed in 2015 Will employ 7 new people

Providence apartments

Ikenberry Common dormsS. First St., S. Fourth St., E. Peabody Dr. and E. Gregory Dr.Scheduled to be completed between 2021 and 2027

$50M

of work

$29M

of work

$22.4M

of work

Agribusiness

Current Land Value and Cost to Rent*

30%

30%

40%Flexible Cash

Cash

Share

Land Value Over Time*

16

Source: 2014 Illinois Farmland Values and Lease Trends

Farmland ClassificationExcellent

Good

Average

$10,400-13,400

Total Value Per Acre

$350-425

Average Rent Cost Per Acre

$300-375

$225-325

$8,500-11,000

$6,500-8,500

Perc

ent of new leases*

$12,000

$10,000

$8,000

$6,000

$4,0002010 2011 2012 2013

Excellent Good Average Fair

*Data represents Champaign County.

Potential Impacts on Farmland Prices

17

The graph below depicts potential positive and negative impacts on farmland prices in the United States over the next three years. Positive impacts are represented by cornstalks, while negative impacts are represented by roots. The length of the line signifies its estimated magnitude.

1- Chinese Demand 2- Inflation Pressures 3- Crop Yields 4- Global Weather 5- Investor Demand 6- Global Instability

1 2 3 4 5 6

7 8 9 10 11 171615141312

7- Sovereign Debt Issues 8- US Economy 9- Capital Gains Taxes 10- US Tax Policy 11- ROI 12- Alternate Returns

13- Changed No. of Buyers 14- Input Costs 15- Net Farm Income 16- Interest Rates17- Commodity Prices

one of ten

leading tech hubs in the U

S

Champaign-Urbana

one of nine

best new marathons in th

e U

S

Champaign-Urbana

2014 Recognitions

2013 Recognitions

7thm

ost exciting city in

IL

Champaign

5th best work-life balance in the US (Champaign-Urbana) NerdWallet7th best college town in the US (Champaign-Urbana) American Institute for Economic Research6th best city to walk to work in the US (Champaign-Urbana) MSN Real Estate

3rd

fastest growing city in

IL

Champaign

23rd

healthiest county in I

L

Champaign County

Ner

dWal

let

Cou

nty

Hea

lth

Rank

ings

Runn

er’s

Wor

ld

Tech

ie.c

om

Mov

oto

Real

Esta

te

18

ONE OF TEN

3RD 23RD

7TH

ONE OF NINE

5th best work-life balance in the US (Champaign-Urbana) NerdWallet7th best college town in the US (Champaign-Urbana) American Institute for Economic Research6th best city to walk to work in the US (Champaign-Urbana) MSN Real Estate

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