nEW ZEaland's only tradE EvEnt For thE Food and hospitality industriEs

Fine Food new Zealand22-24 June 2014asb show grounds, aucKland

www.fi nefoodnz.co.nz

2014 thE

BusinEss oF Food.

WE attract thE right pEoplE to your standFine Food new Zealand attracts large numbers oF the right visitors who are empowered to buy.

visitor purchasing• 73.9% of visitors said they were likely or highly likely to purchase or recommend a

product or service seen at the show• 38.5% of visitors said they spend $100,000 or more per annum on commercial food

products for their business

• Food service Products 55.7%

• Hospitality Equipment 45.2%

• Packaging 43.7%

• Gourmet food 42.0%

• Meat & seafood 42.0%

• Food retail products 41.0%

• Ingredients 39.4%

• Catering equipment 38.0%

• Bakery 37.0%

• Natural & organic products 35.3%

• Gluten free food 35.1%

• Drinks 32.7%

• Coffee 32.4%

• Dairy 31.4%

• Frozen food 31.0%

• Bakery Equipment 23.8%

• Confectionery 22.0%

• Ready/prepared meals 21.6%

• Retail Equipment 21.6%

• Liquor 17.2%

• Fair trade/ethical 16.6%

• Other 3.9%

visitor Job Function

Owner/Director/General Manager 36.6%

Sales/Marketing 14.5%

Purchasing Manager/Buyer 5.3%

Operations Manager 4.8%

Student/Trainee 4.6%

Executive Chef/Head Chef 3.3%

Cook 3.3%

Consultant 2.9%

Baker 2.9%

Sous Chef/Chef de partie 2.3%

Catering Manager 1.9%

Food and Beverage Manager 1.7%

Food Technologist 1.6%

Barperson/Waiter 1.2%

Barista 1.2%

Media 1.1%

Catering Manager 0.9%

Pastry Chef 0.9%

Butcher 0.5%

visitor areas oF interest

NZ’S LARGEST TRADE SHOW FOR THE FOOD SERVICE, HOSPITALITY AND RETAIL INDUSTRIES

17-19 JUNE 2012 ASB SHOWGROUNDS

GREENLANE, AUCKLAND NZ

www.finefoodnz.co.nz

GREENLANE, AUCKLAND NZGREENLANE, AUCKLAND NZ

7380 FFNZ Headline Popup Banner V2.indd 1 2/05/12 3:41 PM

www.finefoodnz.co.nz

register online www.finefoodnz.co.nz

17-19 June 2012 ASB Showgrounds Greenlane, Auckland NZ

FREE ENTRYTo fine food new zealand by registering by 10 june 2012strictly trade only

7380 FFNZ Banner 1200x1200 v2.indd 1 4/05/12 4:08 PM

New Zealand’s international food and hospitality event.

New Products

New Equipment

New Ideas

17 – 19 June ASB Showgrounds, Auckland

www.finefoodnz.co.nz

Show Preview 2012

SavE $20, rEgIStEr by 10 JUNE at

finefoodnz.co.nzUSE PrIOrIty CODE: PrE2

FREE ENTRY

Proudly supported by:

7386 FFNZ12 RnC News FP.indd 1 4/05/12 10:43 AM

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

67.2%

63.5%

46.6%

kEy FigurEs FroM FinE Food nEW ZEaland 2012this show has eXceeded eXpectations year on year and looKs set to gather even more momentum in 2014.

visitor statistics

Magazine Advertising

POS

Catering Manager 1.9%

Food and Beverage Manager 1.7%

Food Technologist 1.6%

Barperson/Waiter 1.2%

Barista 1.2%

Media 1.1%

Catering Manager 0.9%

Pastry Chef 0.9%

Butcher 0.5%

eXhibitors• 267 exhibitors, including 45 international

exhibitors• $13.667 million of sales were

made at the show with further sales leads generated, estimated at $51,187 per exhibitor.

visitors• 6,101 visitors ready to buy• 86.3% said they were very satisfi ed

or satisfi ed with the show• 89.2% said they discovered new products

of commercial interest

talK to us today about eXhibiting in 2014To discuss your stand requirements, sponsorship opportunities, and how best to exploit this golden sales and marketing opportunity, talk to North Port Events in New Zealand or Diversifi ed Exhibitions in Australia. These two companies offer a wealth of experience derived from mounting large numbers of highly successful trade and consumer events on both sides of the Tasman. So we know how best to advise you on what works and what won’t, and we will do everything we can to ensure that you get the most out of exhibiting at Fine Food New Zealand 2014.

Exhibitors satisfi ed or very satisfi ed with the exhibition overall Exhibitors satisfi ed or very satisfi ed with the quality of visitors Exhibitors satisfi ed or very satisfi ed with the number of visitors

your custoMErs Will BE at FinE Food nEW ZEaland 2014We will spare no effort to build on the success of the 2012 show and ensure you get maximum value for your marketing spend.

North Port Events partners with Diversifi ed Exhibitions, a leading Australian event company,

to bring you Fine Food New Zealand. Our combined experience in marketing exhibitions is

unrivalled in Australasia – we know how to engage the interest of your customers, show

them the value in attending, and ensure that they come along on the day.

We mount an extensive promotional campaign in the months leading up to the event,

including above-the-line advertising in print and online, tightly targeted email direct

communications, and below-the-line public relations activities.

Cafe 11%Restaurant 10%Caterer 5.3%Hotel/Motel/Accommodation 3.8%Club/Bar/Venue 3.1%Fast Food/Quick Service 2.0%Healthcare/Aged Care 1.3%Education Facility-Canteen 0.8%Pizzeria 0.7%Independant Takeaway 0.5%

hospitality 2,349 visitors

Bakery/Patisserie 4.2%Supermarket 3.8%Deli/Gourmet Store 2.3%Convenience Store 0.9%Butcher 0.5%Liquor Store 0.4%

retail 738 visitors

Manufacturer 10.4%Wholesaler/Distributor 9.9%Importer/Exporter 6.1%Food Broker 1.7%Food Safety and Handling 1.7%

Education/Student 7.6%Other 6.9%Consultancy 3.4%Association/Government 1.4%Media 0.3%

general 1,818 visitors othEr 1,196 visitors

shoW FEaturEsspecial show

features.Fine Food new Zealand has features designed to increase the promotional reach of the event, drive industry involvement, and generate further opportunities for exhibitors.

Best new product awards This new set of industry awards was successfully launched at the 2010 show and expanded in 2012 to include a dedicated showcase on the exhibition floor. New food, beverage, foodservice and hospitality products are judged against a range of criteria including taste, visual appeal, degree of innovation, functionality and value.

new Zealand chefs associationThe show includes live cooking competitions organised by NZCA and pitting teams of chefs against each other in pursuit of national and international titles.

Baking industry association of new ZealandFine Food New Zealand incorporates a baking competition run by BIANZ that successfully raised awareness for this industry organisation and provided entertainment and networking opportunities for visitors.

industry seminarsA wide range of industry support associations run daily business seminar sessions featuring specific content aimed at their memberships.

WinE FEaturE and MastErclassEs New to the 2014 show is a dedicated wine feature with masterclasses showcasing top quality wineries from New Zealand and abroad.

product ‘Worlds’To help buyers find areas of interest quickly and easily, the exhibition is split into a number of special product areas. These include Bakery and Confectionery, Equipment, Dairy & Cheese, Drinks & Coffee, Gourmet, Packaging, Meat & Seafood and Natural Products.

show details22 – 24 June 2014, 10am-5pm daily ASB Showgrounds, Auckland

gross Floor areaHalls 1-4, ASB Showgrounds, Auckland – 8,552m2 gross

“ A great show with fantastic people and a wonderful range of products. Taking part should be compulsory for anyone in the hospitality industry. Thanks, we thoroughly enjoyed ourselves.”

the team from skellon Foods (Skellonz)

to discuss your stand requirements, sponsorship opportunities, and how best to exploit this unique sales and marketing opportunity, talk to us today.

Book your stand noW.BIANZ Feature Area

Equipment World Retail

Equipment World

Packaging World

Dairy & Cheese World

Barista Competitions

Drinks & Coffee World

NZ Chefs Association Feature Area

Natural Product World

Gourmet World Meat & Seafood WorldBakery & Confectionery WorldNew Product Showcase Wine

MasterclassesFine Wine World

stand costsSpace Only (floor space only)Priced at NZ$363 + GST per m2

shell stand

(includes carpet, walls, lighting, power, fascia and standardised company nameplate)

Priced at NZ$399 + GST per m2

corner loading (if

applicable)NZ$150 + GST added per open corner

all stands includE• ID Badge allocation

• Company website profile page and additional online leaveraging opportunities.

www.finefoodnz.co.nz

“ The Fine Food show was a great event and while showcasing our products it was a great place to catch up with our existing clients. This platform also helped us meet with new prospects and gain further exposure for our brand. Ticked all the boxes and helped us spread the Altura Coffee experience.”

John Altura Coffee

Floorplan and ratesthE only tradE EvEnt For your industry.Fine Food new Zealand is the only comprehensive, top quality, genuinely international trade event for the nZ food and hospitality industries.

Fine Food New Zealand has now established itself as the number one, biennial opportunity

for New Zealand’s food and hospitality industries to really shine.

Visitor numbers to the second show increased by 5%, visitors and exhibitors alike

expressing extremely high levels of satisfaction, with more than $13 million of sales made

at the show.

Your business cannot afford to ignore this specifically targeted trade bonanza. We urge you

to call us now to discuss how we can help you to get the most out of exhibiting at Fine Food

New Zealand 2014.

“ Dealing with the team at North Port Events and Fine Food has been a pleasure, always had the answer or the right person to put me onto. Having the BIANZ Feature Area in such a great spot we were able to showcase our business and the industry to everyone that came through, no one could miss it.”

veronica thompson, Marketing Executive, Weston Milling New Zealand

secure your preferred site at new zealand's foremost food and hospitality trade event.To discuss your stand requirements, sponsorship opportunities, and how best to exploit this unique sales and marketing opportunity, contact:

north port eventsPO Box 90300Victoria St West, Auckland 1142, New ZealandTelephone: +64 9 376 4603 Facsimile: +64 9 378 7659 Email: info@fi nefoodnz.co.nzWeb: www.fi nefoodnz.co.nz

diversified Exhibitions australia424 St Kilda Road Melbourne, VIC 3004, AustraliaTelephone: +61 3 9261 4500 Facsimile: +61 3 9261 4545Email: mconstan@divexhibitions.com.au Web: www.fi nefoodnz.co.nz

A Member of the Exhibition & Event Association of Australasia

www.fi nefoodnz.co.nz

Future Events:

Fine Food australia 2013 Sydney Convention Exhibition

Centre

9–12 September 2013

Fine Food india 2013Pragmati Maiden Exhibition

Complex

11–13 December 2013

Fine Food Queensland 2014Brisbane Convention &

Exhibition Centre

13–15 April 2014

Fine Food new Zealand 2014ASB Showgrounds, Auckland

22–24 June 2014

“ It was our fi rst time at Fine Food New Zealand and compared to other shows we have done this one really worked for us! Meeting the right people in the right circumstance lead to new customers new sales and better brand awareness. Looking forward to 2014 and bigger better highs!”

tracy leveyAlpine Gold