2014 Sponsorship OpportunitiesMaple • Business card size advertisement space reserved in Pathways magazine • Company logo on all print marketing collateral • Public acknowledgement

2014 Sponsorship

Opportunities

The West Bloomfield Parks and Recreation Commission (WBPRC)

seeks to provide a valuable return to our sponsors in terms of

exposure and advertising, while finding new funding sources to

build upon programs and services to our community.

There are many opportunities for businesses to support the vision

and work of the WBPRC which can be scaled to accommodate nearly

every marketing budget. Our sponsorships provide companies and

organizations an opportunity to achieve a high degree of visibility

within the local community through customized programs that fit

your specific needs.

Community Wide EventsThese events are free to the community and have broad-reaching appeal. They garner the highest attendance and provide the maximum exposure for our sponsors.

Oak: $5,000 ($6,000 in-kind)

Maple: $2,500 ($3,000 in-kind)

Hickory: $1,000 ($1,200 in-kind)

Specialty EventsThese events typically have an entry fee and are more tailored to a specific interest. These are great events to reach specific population targets within the local community for a great value.

Oak: $1,000 ($1,200 in-kind)

Maple: $500 ($600 in-kind)

Hickory: $250 ($300 in-kind)

Advertise in PathwaysRates available on page 5

Oak Level• Opportunity for your company to customize or add an interactive element at

program/event• Quarter page advertisement space reserved in Pathways magazine• Included in newsletter story about event – distributed to all opt-in subscribers• Company logo on all print marketing collateral• Included in initiative/event press releases• Public acknowledgement at event/program• Company supplied banner for signage displayed at event/program• 10x10 booth space or display opportunity• Company logo displayed on our homepage AND event page of website• Special recognition post event on social media

Maple• Business card size advertisement space reserved in Pathways magazine• Company logo on all print marketing collateral• Public acknowledgement at event/program• 10x10 booth space or display opportunity• Company logo displayed on event page of website• Special recognition post event on social media

Hickory• Company logo on all print marketing collateral• Public acknowledgement at event/program• 10x10 booth space or display opportunity• Company logo displayed on event page of website

SponSorShip optionS

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WeSt Bloomfield parkS and recreation 2014 SponSorShip opportunitieS

community Wide eventS

Hot Summer Nights Concert SeriesFive concerts presented on Wednesday evenings, mid-July to mid-August at the newly renovated Marshbank Park.

Audience: 100-300 people per concert

Deadline for inclusion in marketing materials and Pathways magazine is March 7, 2014.

Kids Komotion Concert SeriesThree entertainment productions for kids. Music, magic, and puppetry are just a few of the genres presented on one morning a month during June, July and August.

Audience: 100-300 people per concert


Fall Fest (October 5)

Crafts, carnival games, bouncers, a petting farm and live entertainment make this a fall celebration for kids and parents alike.

Audience: 900-1,300 people

Deadline for inclusion in marketing materials and Pathways magazine is July 7, 2014.

Winter Fest (February 8)

This outdoor event features family fun activities such as sled racing, snowman building, s’more making, frozen bowling and more!

Audience: 900-1,300 people

Deadline for inclusion in marketing materials and Pathways magazine is November 4, 2013.

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Specialty eventS

Daddy Daughter Dance (February 18)This popular annual event is hosted at the beautiful Glen Oaks Golf Course. It features an upscale buffet and an evening of dancing for young ladies and their favorite guy.

Audience: 225-275 people


Spring Fling Egg Hunt (April 17)Kids make a mad dash from the starting line to find eggs filled with candy and toys. This event features two sessions, one for the youngest hunters and a flashlight session for the older ones. This popular event typically sells out.



Mother-Daughter Tea (March 23)Ladies dress in their Sunday best and spend an afternoon drinking tea and punch, eating light refreshments and playing tea bingo. This multi-generational event is held indoors at Drake Sports Park.



Bike Safety Day (May 17)This free event allows children to bring their bikes to Drake Sports Park for safety inspections. They also receive a helmet, safety lesson and giveaways. Police officers are on hand for meet and greets.



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Specialty eventS

Go Fish (June 7)Father and sons gather at Marshbank Park Fishing Pier for an evening of fishing games and fun. A picnic dinner is also provided.



Dogs Only Swim (August 23)The dogs take over the outdoor pool on the last day of the swim season. Sessions are broken down by weight class and last 30 minutes each.



Big Splash (June 14)Summer opening celebration at the Family Aquatic Center Outdoor Pool. Includes games, prizes, food and music for pool patrons.




Specialty eventS

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Model Boat Regatta (May 10)We partner with the Michigan Scale Model Boat Club (MSMBC) for an afternoon of fun at the Family Aquatic Center. Attendees get to check out a wide variety of miniature boats as well as pilot them under MSMBC supervision.



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Specialty eventS


Specialty eventS

Camp Out (September 12)Families set up tents in Marshbank Park and enjoy a variety of outdoor activities including hayrides, archery, fishing, s’more making, crafts and more!



Trick or Treat Trail (October 24)Children dress up and trick or treat on a safe, 1/2 mile paved trail inside Marshbank Park. Costumed characters, local businesses and organizations hand out goodies.



Punt, Pass and Kick (September TBD)This free event allows participants to compete in punting, passing and placekicking against others in their age group. There are five different sessions broken down by age and gender.


Walking Program (various dates)Our Walking program is a free, fun and pleasurable walking activity designed to promote an active lifestyle while enjoying West Bloomfield’s parks. Walks are scheduled from May to July.

Audience: 400-500 people annually


WeSt Bloomfield parkS and recreation 2014 advertiSing rateS

Available advertising sizes for West Bloomfield Parks & Recreation’s program magazine, Pathways.

Quarter Page$348/publication

Art Size: 3.5” x 4.5”Business Card Size$169/publication

Art Size: 3.5” x 2.25”

Half Page$639/publication

Art Size: 3.5” x 9.75”(vertical) or

7.25” x 4.5”(horizontal)

Full Page (Inside)$848/publication

Art Size: 7.25” x 9.75”Full Page (Premium)

$992/publicationFront or Back Inside Cover, Back Cover

Back Cover Art Size: 7.25” x 7 “

• Published three times per year to 28,500 households in West Bloomfield Township (April, July, December)

• Full Color

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For more information or to secure your sponsorship, please contact:

Meagan Kurnat, Public Information [email protected]

(248) 451-1914

For more information on a specific event, visit us online at

www.westbloomfieldparks.org or check out our Facebook page at

www.facebook.com/westbloomfieldparksandrecreation

Documents

2014 Sponsorship OpportunitiesMaple • Business card size advertisement space reserved in Pathways magazine • Company logo on all print marketing collateral • Public acknowledgement