mediakit2014

BetWeeNus

why advertise?75% of our readers are spa owners

and managers, making us your

#1 connection to the thriving

canadian wellness industry.

- dedicated audience of spa

and wellness professionals

- 100% qualified audience

- only bilingual spa magazine

in canada

- print and digital version

- bonus distribution at events

SPA INC.

connects you WitH

decision-makers

in cAnAdA’s spAs!

Spa Inc. is dedicated to the growth of a safe, innovative and

responsible spa and wellness industry in canada, and is the only

canadian business-to-business spa and wellness industry magazine.

bilingual, published quarterly, we are more than just a magazine, our

quality editorial and the real business support we give to our readers

make us an integral part of the canadian spa and wellness industry.

our integrated options With the print and digital

magazine, the website,

newsletter, blog, contests,

awards program and more,

we offer more touch points

to spa owners/managers,

resulting in repeat exposure

for your brand.

circulation 14,984Source: August 2012 Publisher’s Claim

geographical breakdown

Alberta

1,508british columbia

1,680ontario

5,235quebec

4,751 Maritimes

914

Manitoba & saskatchewan

869

other

27

make connections

A valuable business resource

for spA professionAls And distributors. our

reAders Are regulArly looking for quAlity

products And services like:

> face & body skincare products

> Hand, nail & foot care products

> new technologies for medi spas and emerging

client treatments

> Hot rocks, candles and incense

> uniforms & spa wear

> furniture, massage tables, equipment & décor

> phone, internet & spa software

> Marketing, website & social media services

Our commitment to a safe and responsible, innovative and growing spa industry remains unwavering.

our favourite tweets:

face Addiction @spaproskincare

@spaincMag We always look forward to receiving your newest issue! #spa

#news #connect

sweetgrass spa @sweetgrassspa

@spaincmag We love your articles so thank you

for sharing :)

Mark A. Mckenney @Markthespaman

thank you for the rt’s spaincMag! you always have interesting articles from such

a variety of experts on your website. #spa in canada we’re at the hub of it all

And We’re in good coMpAny! Spa Inc. is involved in spa trade shows and conferences, partners with industry leaders and is a member of vital industry associations.

find us @spaincmag

search: Spa Inc. Magazine

{ }

iNteGratedmarketing

our strict editorial to advertising ratio meansyour ad will get the notice it deserves!> display Ads > cover Wraps> inserts/polybag > themed & special sections

magazine advertising

www.spainc.cathe hub of our extensive online network, online advertising ensures your message hits home.> leaderboard Ads> Medium rectangle Ads> square tile Ads

website advertising

MAke tHe connection WitH

sponsorship opportunities in our awards program and events aligns your company with the spa industry elite.

awards

our full rAnge of Advertising options + our strong coMMunity netWork =

don’t just take our word for it

see what our clients are saying!

“Working with Lindsay Grummett and the team at Spa Inc. over the past year has been an absolute pleasure. Spa Inc. has proved to be a valuable marketing resource for Makes Scents Natural Spa Line in print, at events and through various social media outlets. Throughout the past year, Spa Inc. has provided superior customer service and has exceeded all of our expectations in regard to gaining brand recognition. We love partnering with Spa, Inc. and look forward to growing our relationship with them in 2014!”

– HeAtHer J. kreider, oWner of MAkes scents nAturAl spA line

our eye-catching and informative e-newsletter is your direct connection to the spa and wellness community.> leaderboard Ads> Medium rectangle Ads> square tile Ads

fresh opportunityprint and online ads, plus event

sponsorship, multiply your

opportunities to connect with

industry leaders and decision-makers.

contact your account executive

for more information about our

integrated marketing opportunities.

A value-add for Spa Inc. advertisers: promote your products and equipment through Spa Inc. online contests and be the talk of the online spa world.

contests

www.spainc.ca/spa-blog/from beauty and business tips to product reviews, spa experiences, our spa blog, off ers something for everyone!

blog

the best choice for your advertising dollar

It has been a great pleasure working with Sarah Vassos and the team at Spa Inc. over the past two years. Spa Inc. is a quality publication which has proven to be a valuable asset in assisting us with brand recognition and communicating our message to spa industry professionals in Canada. Both online and in print Spa Inc. provides Trind with a platform where we can address an audience we know holds paramount the same high regard for quality products and services.

– egon vAn roMondt, trind nortH AMericA

editorialcAlendAr And feAtures

spa talk industry news

balance Health and wellness news

Ambiance features on top spas across canada (english) and quebec (french)

beauty Marks skincare and aesthetics technology and techniques

Medi-spa 101 in-depth information on trends, technologies & techniques for medi-spas, written by industry professionals

strategies business, marketing and management tips and current trends

fresh and new new products, classifi eds

soul to sole profi le of an industry leader

in each issue

space closing - January 22 | material closing - January 29

spring

{ }relationships > Employee retention: top HR strategies> Maximizing client satisfaction> Building a loyal customer base> Get to know your distributors

space closing - May 16 | material closing - May 23

{ }growthsuMMer

> Is it time for expansion?> Increasing retail sales> Database management: your top client

retention tool> Training and professional development

space closing - October 10 | material closing - October 17

{ }sensesWinter

> The perfect massage: creating and delivering bliss

> Using sound to increase the spa experience

> Food and your spa: a recipe for success

space closing - August 15 | material closing - August 22

fAll

> Medi-spa innovations> The holistic wellness spa: caring for your client’s mind,

body and spirit> Go local! Discovering and promoting local product lines> Ahead of the game: hot new products and technology

for 2015

{ }new frontiers

Editorial dates are subject to change

rates&data

display print Ad rAtes & specs

(English)(4c only) 1X 2-3X 4Xfull page $2,580 $2,450 $2,330

1⁄2 page 1,935 1,840 1,750

1⁄3 page 1,675 1,590 1,510

1⁄4 page 1,420 1,350 1,285

dps 4,645 4,415 4,195

covers

ifc/ibc $3,225 $3,065 $2,910

obc 3,095 2,940 2,795

(French)(4c only) 1X 2-3X 4Xfull page $1,270 $1,205 $1,145

1⁄2 page 955 905 860

1⁄3 page 825 785 745

1⁄4 page 700 665 630

dps 2,285 2,170 2,060

covers

ifc/ibc $1,590 $1,510 $1,435

obc 1,525 1,450 1,380

new! e-neWsletter Ad rAtes & specs (published bimonthly)

Rate Specsleaderboard $625 728 x 90 pixels

Medium rectangle 440 300 x 250 pixels

square tile 220 140 x 140 pixels

online Ad rAtes & specsHomepage position Monthly Rate Specsleaderboard $500 728 x 90 pixels

Medium rectangle 350 300 x 250 pixels

square tile 175 140 x 140 pixels

discounted frequency for the web rates: 3 months: 5% off, 6 months: 10% off, 12 months: 15% off.

gif or Jpeg in rgb colour space, 72 dpi. please indicate the url click through for all online ad creative.

dimensions WidtH deptH

trim page 8.375 x 10.875

bleed page 8.625 x 11.125

live area 7.25 x 9.8752⁄3 page vert. 4.75 x 9.8751⁄2 page vert. 3.4 x 9.8751⁄2 page horiz. 7.25 x 51⁄3 page vert. 2.25 x 9.8751⁄3 page horiz. 7.25 x 31⁄4 page 3.4 x 4.75

dps 16.75 x 10.875

mail or fax contRactS/inSERtion oRdERS and MatERial to:dovetail communications inc. 30 East Beaver creek RoadSuite 202, Richmond Hillon l4B 1J2

tel.: 905.886.6640 Fax: 905.886.6615Email: spa@dvtail.com Website: www.dvtail.com

Reserve space in both the english and french editions and receive a 20% discount.

please include crop marks for all ads and if bleed is supplied, supply the bleed at 1/8 inch beyond the trim.

mechanical requireMents

Electronic Material: digital files only. pdf/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, quarkXpress 9, indesign cs5, illustrator cs5, photoshop cs5 (or earlier). include all fonts and high-resolution images (300 dpi files for best resolution) in tiff or eps format (cMyk only). to ensure the accuracy of all advertisements, a full-size colour proof must be provided. publisher shall not be liable for any advertisements received without a colour proof.

File transfer: dvd, cd, ftp or email. smaller files can be emailed up to a maximum file size of 10Mb. send to design@dvtail.com and jforbes@dvtail.com.

FtP Site: please send an email to ftp@dvtail.com for password information for the Spa Inc. ftp site.

design Services: complete design services are available at an additional charge.

For details, please contact: roberta dick, robertad@dvtail.com or Joanna forbes, jforbes@dvtail.com, tel: 905.886.6640

terms And conditionsagency commission: fifteen per cent (15%) of gross to recognized agencies.

terms: net 30 days. two per cent (2%) per month interest on overdue accounts.

taxes: our published rates do not include applicable taxes which will be added to invoices and clearly identified.

Publisher conditions: Advertising material is subject to approval by the publisher. if an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable.

cancellations and space changes not accepted after closing date.

editorial subMissionsSpa Inc. will consider content that reflects the spa inc. editorial position. editorial content may be subject to change at the discretion of the editor. to submit content for consideration, contact: Heather ednie, hednie@dvtail.com

spa talk industry news

balance Health and wellness news

Ambiance features on top spas across canada (english) and quebec (french)

beauty Marks skincare and aesthetics technology and techniques

Medi-spa 101 in-depth information on trends, technologies & techniques for medi-spas, written by industry professionals

strategies business, marketing and management tips and current trends

fresh and new new products, classifieds

soul to sole profile of an industry leader

30 east beaver creek road, suite 202richmond Hill, on l4b 1J2

tel: 905.886.6640 fax: 905.886.6615

email: spa@dvtail.com

WWW.dvtAil.coM | WWW.spAinc.cA