Total Seen Monthly Circulation: +83,900,705

SELECT SEEN BRAND COVERAGE / CIRCULATION

1. Surfline - Archive Collection Launch - 1,700,000

2. Trend Hunter - Archive Collection Launch - 1,954,348

3. Bike Rumor - Archive Collection Launch - 3,000,000

4. Cool Hunting - Archive Collection Launch - 1,200,335

5. Men’s Journal - Archive Collection Launch - 1,553,480

6. US Weekly - I/OS on Kim Kardashian - 6,465,2006

7. E! Online - I/OS on Kim Kardashian - 4,919,050

8. Wired.com - I/OX Turbo Fan - 12,102,110

9. MensFitness.com - ChromaPop - 5,800,000

10. MadeMan.com - I/O 7 Goggle - 1,231,220

11. Outside/Outside Online - Dr. Bob I/O - 2,172,025

12. Florida Sportsman - Touchstone - 86,321

13. Examiner.com - ChromaPop - 11,826,779

14. Shop-Eat-Surf - I/O 7 ISPO Award - 549,432

15. Bicycling - Forefront - 438, 675

16. Popular Mechanics - Archive Collection - 301,659

17. Monster Children - Archive Collection - 210,000

18. Vision Monday - ChromaPop - 20,024

19. VisionMonday.com - ChromaPop - 25,898

20. Details - Vice - 1,100,000

21. SIA Show Dailies - Archive, I/O 7 , Currier Story, Angry Birds, Camber, Compass - 100,000

JANUARY 2014 BRAND EDITORIAL PRESS CONTACT:Cassie Abel | cassie@smithoptics.com | 208.727.6593

Total Seen Circulation Year to Date: +343,629,743

*TOP PITCHES OF THE MONTH

1. Vision Monday - Archive Collection

2. Eyecessorize - I/O, I/OS, Cornice, Cheetah

3. Eyecare Business - Darby, Manning, Etta etc.

4. VCPN - ChromaPop

5. Runner’s World - Approach, PivLock

6. Invision - Archive Collection

7. Men’s Health - ChromaPop

8. SELF - PivLock V2, PivLock V90

9. Men’s Journal - Forefront

10. Outside - Touchstone

11. Decline - Fuel V.2, Forefront

12. Vogue Austrailia - Women’s Snow Product

13. Women’s Health - Allure, I/OS, Audible

14. Fitness - Maze, I/O, Mt. Shasta

15. Life & Style - Allure, I/OS, Audible

16. Men’s Health - Valence, I.OS, Audible

17. Envision - ChromaPop & Smith Feature

18. Collective Magazine - Cheetah, Marvine etc.

20. Fish Alaska - ChromaPop, Low LIght Ignitor

21. Vision Monday - Celeb Mail - Kim Kardashian

22. Blue Ridge Outdoors - Chief with ChromaPop

ABOUT SMITH: Based in Sun Valley, Idaho, Smith Optics, Inc. was founded in 1965 with the creation of the first goggle featuring a sealed thermal lens and breathable vent foam. Today, Smith is known for its diverse line of sunglasses, snow, and motorsports goggles, snow helmets, prescription eyewear, and ballistic eye protection. Smith’s devotion to authenticity, innovation, performance and style has made Smith the choice of outdoor athletes and enthusiasts worldwide. For more information, check out www.smithoptics.com

*Please note that a pitch does not guarantee that the above mentioned product will appear in print.

powder buzz

Industry buoyed by Denver’s Snow Show snowstorm

Official PublicatiOn Of the 2014 Sia SnOw ShOw Published by Active interest MediA sAturdAy, februAry 1, 2014

Seeds of inspiration Designers pinpoint the moment of epiphany behind their most creative offerings at the Snow Show. (p. 14)

backcountry innovationRevolutionary tech in avalanche airbags, a boom in splitboards, & vaccum climbing skins. (p. 26)

Climate WarsEnvironmental writer Jeff Goodell headlines Protect Our Winters breakfast event. (p. 3)

maP my ShOwBook appointments, find parties, and navigate the floor plan with SIA’s Snow Show app, Siashowapp.com. Tag your social media #Sia14 and #Sia14Demo.

hearD in the aiSleS“Those are sexier than riding switch down Cor-bett’s on a snow bike.”

—Dynafit’s Eric Henderson on the Lib Tech Ninja

Suits (p. 56)

3SIAsnowshow.com Day 3 | SNOW SHOW Daily

Ensuring There’s Snow to Ski On

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BlueBird Social Zone, Booth 278Presentations today include Building Brands in a Digital World: Content. Engage. Mea-sure. (9 AM) and Inspiration Through Digital Storytelling (10:30 AM).

OIWC Keynote Breakfast & Awards, Mile High Ballroom #4, 7-9 AMIndustry veterans explore the most profitable opportunity in the snow industry today: Women.

Alumni Breaksfast, Room 207, 8-9:30 AMVeterans and retirees of the snow sports industry are invited back to the Show to celebrate the past 60 years.

The Shmooz, Grand Concourse, CCC, 10 AM-4 PM Looking for a job? Looking for your next best employee? Log some face-to-face time at this networking and hiring event.

Daily Beer Grab, CSCUSA Central Lounge, 5-6 PM Meet up with your industry pals and throw back a cold one.

CRAFT @ SIA Happy Hour, Booth 4437, 5-6 PMHandcrafted skis, snowboards and microbrews.

the DatebookToDAy’S noT-To-MISS EvEnTS

ProTECT our WInTErS hoSTS WAkE-uP CAll BrEAkfAST on ClIMATE ChAngE

Don’t let the recent snowstorm blanketing coloraDo’s resorts fool you. At the Protect Our Winters breakfast presentation yesterday in the Four Sea-sons Ballroom, the message was as clear as Colorado’s blue sky: global warming is real.

“The goal is to unite the winter sports community to fight climate change,” said POW founder Jeremy Jones, who hosted the event in conjunction with SIA and the Aspen Environment Foundation. “This is the first time we’ve had an official climate discussion at SIA, and we all have the ability to affect change.”

Driving the point home was keynote speaker Jeff Goodell, an author of several books on climate and a contributing editor for Rolling Stone. It was skiing—in particular spending two impressionable years in Lake Tahoe—that inspired him to advocate for climate change.

“You guys are all climate scientists,” Goodell told the packed room. “People in the snow sports business understand the subtleties of climate change better than anyone.”

Goodell, who won 2011’s Grantham Award of Special Merit, one of the highest awards in environmental journalism, outlined four major things that he’s learned in his research: 1) the science is scarier than any of us think; 2) it’s a myth that climate change will only affect future generations; 3) there’s no easy technological fix for it (today’s carbon dioxide emissions will be in the atmosphere for thousands of years); and 4) ultimately, climate change is not a technological problem but a political one.

“You people in this room have a lot of power, leverage, and motivation,” he concluded to resounding applause. “I don’t fear rising temperatures or oceans...I fear human apathy.”

—Eugene Buchanan

outDoor inDustry branDs are cashing in on kiDs’ love for car-toons. Earlier this week, Smith Optics finalized a two-season collaboration with the popular video game franchise Angry Birds. The colorful characters will grace the goggle headbands and helmets of juniors’ and kids’ lines starting in 2014-15. “We’ve done so many collaborations with adult products, we wanted to extend it to our kids’ line,” says Smith communications manager Cassie Abel. “Angry Birds seemed like a good fit: Fun, playful, and a well-known name.”

VP of product and design Eric Carlson notes that the feathered fiends escape the “cute” vibe but remain recognizable and appealing to the 6-, 7-, and 8-year-old demo-graphic. “[Angry Birds] are a little bit provocative. We wanted to be able to have a lot of fun with them graphically,” Carlson says. “They’re not teddy bears and butterflies.”

Burton also has a history of kid collabs. Last year the brand teamed up with Marvel for a kids’ jacket and pants (think Captain America and the Hulk) and with Disney/Pixar for Toy Story-inspired snowboards and Star Wars–themed R2-D2 helmets. Stop by Burton’s booth to see the latest Pixar collaboration in the Minishred line of jackets, one-pieces, and bib pants for 3-to-6-year-olds. The ’14-’15 print will feature character-within-a-character patterns à la Russian nesting dolls. Look for favorites from Finding Nemo and The Incredibles.

—Courtney Holden

Pint-Sized Partnerships

Official PublicatiOn Of the 2014 Sia SnOw ShOw PubliShed by active intereSt Media THURSDAY, JAnUARY 30, 2014

Boosting ParticipationRetailers and suppliers spearhead innovative initiatives to get more people on snow. (p.10)

TimelineAs SIA celebrates its 60th anniversary, we look at the highs and lows in Show history. (p. 22)

New BloodFresh tales of grit and gumption from the newest crop of exhibitors at the Snow Show. (p. 26)

map my showBook appointments, find parties, and navigate the floor plan with SIA’s Snow Show app, sIashowapp.com. Tag your social media #sIa14 and #sIa14Demo.

heard in the aisles “We get commuter points for biking to work, taking the bus. Every 50 points we get a day off. It’s tough being us.”

—Rob Peterson, customer service

representative, Big Agnes

32 SNOW SHOW daily | day 1 SIAsnowshow.com

What Will be in vogue next year on the slopes is here at the sia shoW today

Trend ReportTop Trends | what's hot

apparelEverywhere you turn on the Show floor, you’ll find a hybrid down jacket for layering or wearing as a stand-alone piece, probably with environmentally friendly Bluesign certification and traceable down. Buyers will find more hardgoods com-panies like Atomic and Black Diamond launching apparel lines. Technical fabrics continue to evolve along with ergonom-ic and utilitarian details in backcountry-worthy apparel from Dynafit, Mammut, and Patagonia. Next season’s outerwear draws military inspiration, aesthetically with an infusion of camo prints, and functionally with PrimaLoft’s temperature-regulating Alpha insulation, developed for Special Ops forces, which will appear in more midlayer pieces like Strafe’s Gamma jacket. Especially in snowboard apparel, streetwear and youth culture is impacting design. In women’s apparel, look for longer silhouettes, urban styling, deep colors like Bordeaux, and global prints.

Buyers will note more technical outerwear that ducks the $300 price point, like Volcom’s L Gore-Tex jacket. While there’s a buzz about high tech at a low price, apparel makers still find that some consumers are willing to pay a premium for jackets like the moto-inspired Spyder Icon, which boasts Kevlar accents, shiny metallic side panels, and a $1,500 price tag.

shred icedot

every year, trends and styles evolve, and the sia show serves as the hotbed for the most innovative and cutting-edge products in the snow sports industry. In a nut, here’s what to watch for in the major gear and apparel categories. Look for more in-depth coverage in the Snow Show Daily this week or check out the Snow Show Preview online at SIAsnowshow.com/showdaily.

—Helen Olsson

gogglesAll that’s old is new in eyewear. Sunglass companies are adopting retro styles like Smith’s Shasta, which draws on an iconic 1993 cat-eye silhouette. In goggles, cylindrical lenses are making a resurgence, with companies like anon, VonZipper, Electric, and Dragon. Interchangeable lens technology and photochromic lenses are hot topics. En-hanced peripheral vision continues to drive design, with rimless frames and wider lenses highlighting collections. High tech is still happening, with goggles featuring heads-up displays like Smith’s I/OX Recon and built-in cameras like the Zeal HD Camera Goggle.

snowboardThe chatter in snowboards is all about the craft of building decks. Taking a page from the revolution in surfboard shap-ing, snowboard makers are experimenting with new shape designs. At the same time, lines are being streamlined and rider-influenced development remains key. More manufac-turers are adding splitboards to their lines. Look for boots that enhance fit with zonal lacing, Boa closures—or a hy-brid of the two—and heat-moldable liners. Boot designers are also tapping the sneaker world for inspiration, making for sleek low-profile looks. In bindings, customization is a hot button, with highbacks that rotate, dial-in sizing, and adjustable canting. Suppliers are also offering more bind-ings that are compatible with any boot or board. ▲

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38 SNOW SHOW daily | day 1 SIAsnowshow.com

and a boosted athlete program so app users can make contact with pros at resorts near and far. Stop by the Shred booth to see helmets with a tech twist on safety. As part of an exclu-

sive partnership, all Shred helmets will feature ICEdot identifier technology. Each helmet is assigned a unique pin number. In the event of an accident, first responders can access the wearer’s emergency contact information and get critical intel on medications and allergies.

AppArel And Accessories Tech Here at the Show, BearTek rolls out its new Moto Glove, which lets wearers wirelessly control a smartphone or GoPro camera through Bluetooth and Wi-Fi modules built into the glove. With a simple thumb to finger tap, wearers can start and stop recording a video, answer a phone call, or fast forward through playlists. BearTek is also debuting two new snow-sport specific “wearable technology” gloves.

Burton unveils the Chill Hero, a new waterproof-breath-able shell jacket that features the company’s first-ever use of an Emergency Blanket heat reflective liner for warmth. Too warm? Unzip at the underarm vents or pack it away altogeth-er into the jacket’s back pocket.

Stop by Outdoor Tech’s booth to see the brand-new Big Turtle Shell, a rugged water-resistant, shockproof portable speaker that connects via Bluetooth to phone, laptop, or tablet.

Four times bigger than previous iterations, Big Turtle Shell is still lightweight enough for transport and capable of blasting tunes to a range of 32 feet. Also check out new exhibitor Nite Ize, which introduces Swipe-to-Shine tech in the Inova STS Headlamp, a multi-mode, dual color LED lamp that allows users to adjust illumination with a swipe of the finger.

—Megan Michelson

InnovatIve hIgh-tech products debut at the sIa show today

Go Go Gadgets Top Trends | high Tech

Winter sports are getting more tech-savvy than ever, thanks to a slew of groundbreaking new products—from HD cameras to mobile safety technology to goggles with GPS.

cAmerAs For snow sporTsThe new Air Pro 3 POV camera from iON offers a major, high-definition upgrade in self-mounted camera footage. The waterproof, Wi-Fi enabled video camera records up to 60 frames per second at 1080 pixels and offers a shake-reduction feature (ideal for bumpy snow conditions) and a built-in microphone (for high-quality sound even on windy days). Once the shot is nailed, footage can be instantly uploaded to Facebook.

GoPro has an upgrade, too, in its new Hero3+ POV camera, which is 20 percent smaller and lighter, has 30 percent more battery life, and a faster Wi-Fi connection than previous versions. The Hero3+ captures a sharper image from a wider-angle lens, even in low light. Plus, a new and improved built-in microphone records better sound quality.

At the Show, Zeal launches its newest HD Camera Goggle with updated lens technology and improved camera performance. With integrated Wi-Fi, users can now share content directly with social networks. “One of the goals was to drastically reduce the size of the goggle so it will fit more people,” says company’s product specialist Carl Walker. The new frame design allows for more lens options, including a high transmission Premium Polar-ized lens unique to Zeal.

heAds-Up displAy gogglesWatch for goggles with GPS heads-up displays from Zeal, Oakley, Smith, Scott, and Uvex, which will utilize Recon Snow2, Recon Instrument’s fourth generation of in-goggle dis-play screen. When turned on, a tiny GPS-enabled screen inside the lens displays speed, vertical descent, airtime, navigation, and distance, as well as friend tracking and a wireless connection to your phone for receiving texts. “Snow2 isn’t just a tweak on our last version,” says Recon CEO Dan Eisenhardt. “It’s a ground-up revise that provides more processing power, longer battery life, dedicated graphics processing, and enhanced user interface and connectivity with social networks.” The Oakley Airwave, for one, will feature Apple’s Mi Fi authentication chip for the full Bluetooth bandwidth of an iPhone.

going mobile Snocru, a free mobile app that lets skiers and snowboarders check snow conditions, track their runs, and locate and connect with other riders on the mountain, will be getting an up-grade this winter. The new version offers better connectivity features, easier online shopping,

With a simple thumb to finger tap, Wearers can start and stop recording a video or ansWer a phone call.

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in-mold Camber and Compass helmets, which use Aero-core Technology—a combination of Koroyd polymer tu-bular cores and EPS (expanded polystyrene, the common shock-absorbing foam used in most helmets). The tech combines for better venting and a 30 percent reduction in energy transmission over traditional EPS materials.

Bern found a truly creative way to integrate airflow and lighter weights into helmet foam. The Zip Mold Plus in its Kingston helmet is a liquid-injected foam with a series of six strategically placed nylon ribs, each molded into the polyurethane foam just under a PVC micro-shell. The result: more airflow and less material. Salomon’s Quest

features Auto Custom Air, which manually inflates for a precise, personalized fit and an EPS 4D liner with Twin-shell Ventilation.

New Safety techThe folks in the Shred booth are amped on the new safety technology in their Slam Cap. Called Slytech Noshock, it’s a Honeycomb Cone Structure injected into the in-molded EPS foam, which serves to dissipate impact forces multi-directionally, reducing the force of a blow to the head while providing a lighter lid. The Slam Cap also features a layer of pure silver for anti-microbial and anti-stink properties.

The laTesT crop of helmeTs To debuT aT The show focuses on lighTer weighTs and improved proTecTion wiTh ever-changing Technology

Brain Bucket ListTop Trends | helmetS

The rise in ski and snowboard helmeTs represents that place where healthy consumerism and altruism have found a happy medium. Consider this: In the winter of 1998-99, helmet sales rung up at about $29.3 million, most of them to racers and pros. Helmet sales have been well over $100 million each season since 2009-10. You would be hard pressed to find another category represented on the SIA Show floor today that has seen such dramatic growth.

Helmet sales should continue to remain robust despite a slight downtick over the past season, which had more to do with snow conditions than consumer demand. “Helmet sales peaked to over $117 million during 2010-11 due to an epic winter,” said Kelly Davis, SIA director of research. With the snowfall so far this season, Davis expects sales to pick up.

lighter, Sleeker, breezierAs helmets become standard issue, they have evolved to become lighter and lower profile, with enhanced airflow and better protection. At the Smith booth, look for the

pick of The daystop by the Giro booth to try on the new discord, a “softshell” helmet that features not only a foam vinyl nitrile (vn) inner liner but also a soft, flexible outer shell. According to Giro, that VN foam liner is able to manage both high- and low-energy impacts across a wide range of temperatures, while delivering increased comfort and durability.

Official PublicatiOn Of the 2014 On-snOw demO/ski-Ride fest

Published by active inteRest media

Put the Tech To the Test

Regionaldemo lineupRep associations host coast-to-coast test events following the SIA On-Snow. (p. 15)

On-snow demo tipsMagazine test directors reveal their secrets for testing snowboards and skis. (p. 8)

After four days indoors, it’s time to get on-snow and demo the new gear

Get TacticalIndustry veterans share strategies for navigating the on-snow demo (p. 12). PLUS: A guide to Copper’s hot spots (p. 4).

11SIAsnowshow.com | ON-SNOW demO guide 2014

The Snowboard Scene

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Be Sure to AccessorizeMake tiMe to test drive helMets, goggles, poles, and More

Sure, hardgoodS are the Show StealerS at the on-Snow demo, but accessories represent continued sales opportunity at retail. According to SIA research, helmets and goggles represented 2.7 million in unit sales in 2012-13 and in the same year, retailers moved 4.5 million gloves. Alongside demo booths lined with skis and snowboards, you’ll find eyewear, helmets, snowshoes, poles, and insoles. And it might not be a bad idea to test out a spine protector while you’re throwing that cork 720 in Copper’s superpipe.

For Greg Burbank, owner of Sunshine Joy in Woonsocket, R.I., accessories are para-mount. “We sell a lot more accessories than equipment,” says Burbank. Burbank is carrying

a leather race glove that his shop tested out at the on-snow demo last year. “We thought those gloves would be cold, but they ended up being the warmest, driest gloves,” he says. “We put in an order, and now we can explain those benefits to customers.”

| nordic &Accessories

Guide to the demo

Nordic Demoaccessible test loops and a full intinerary at copper deMo

having both the alpine, Snowboard, and nordic demoS at the same venue marks a major shift for the SIA On-Snow Demo/Ski-Ride Fest. “It’ll be great to have the proximity to the alpine event. In the past, retailers have had to choose which event to go to,” says Reese Brown, SIA’s Nordic director. This year’s Nordic demo will be staged at Copper’s East Village, with several test loops built on the rolling terrain at the resort’s base. “We’ll have a few really effective kilometers of track for skate skiing and classic, with short, moderately pitched hills,” says Brown.

There isn’t a better Nordic demo nationwide, according to Andy Canniff, marketing director for Swix. “The new venue will freshen things up. Hopefully having the events so close will encourage shops that are alpine focused to come to the Nordic demo,” says Canniff.

Also on the calendar are industry mixers and a series of educational seminars. “We have a lot of knowledge in the Nordic commu-nity,” says Brown, who looks forward to getting together and exchanging ideas. “It’s such a great opportunity,” he says, “some of the more impor-tant things happen over a beer.”

—H.O.

Official PublicatiOn Of the 2014 Sia SnOw ShOw PubliShed by active intereSt Media Sunday, February 2, 2014

Battling the ElementsProducts at the Show draw inspiration from the military, aesthetically and functionally. (p. 12)

McConkey Moment SIA 60th Flashback: Remembering Shane’s infamous Las Vegas base jump. (p. 16)

Get the BootSki boots for women and juniors amp up on function and fit. (p. 24)

Map My showBook appointments, find parties, and navigate the floor plan with SIA’s Snow Show app, sIashowapp.com. Tag your social media #sIa14 and #sIa14Demo.

heard in the aisles ”We’re offering a Honey Stinger bounty to anyone who can deliver us the Seahawks banner that’s been flying in the K2 booth.”

—Nate Bird, Honey Stinger category manager

Women RuleRecent appointments to sia’s BoaRd of diRectoRs BRing peRcentage

of seats held By women to twice the national aveRage

42 SNOW SHOW daily | day 4 SIAsnowshow.com

at the show | show news

Business Digest

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News from arouNd the show floor

Like father, Like sonAt next week’s Winter Games in Sochi, SIA board secretary David Currier, an alpine Olympian from 1972, will see the flame come full circle as his son, Lyman, will be competing in the first-ever Olympic ski halfpipe event. And here at the Show, Montana tune technician Jim Deines—the same person who tuned David’s skis on the World Cup—is tun-ing Lyman’s skis for the Games. “It’s a different tune,” Deines says. “For David it was all about going fast downhill, for Ly-man it’s all about speed going up.” Lyman, who took sixth in the X Games Superpipe, is looking forward to testing the tune in Sochi. “The addition of freeskiing is really going to boost the competition,” he says. “I can't wait to see the level everyone’s skiing at.”

snow sports on the Gridiron The Seattle Seahawks bought their way into the hearts of Minnesota-based baselayer manu-facturer WSI. The Super Bowl contenders called

in with a last-minute request for the brand’s HEATR socks, Arctic Pro WikMax shirts, and arm warmers, which all fea-ture a hyper hollow fiber that expands when body moisture interacts with it, keeping the wearer warm and dry. Mean-while, Obermeyer reports that it outfitted the Denver Bron-co Cheerleaders again head-to-to this season.

CoLLabs Tecnica Blizzard USA has signed a three-year official partnership contract with Alaska Rendezvous Heli Guides (ARG), which is re-launching in 2014 under the leadership of Ali and Aidan Meiners, offspring of late founder Theo Meiners.

Foldable approach ski company MTNApproach is collaborating with Jackson Hole’s Asymbol to create a new system for 2014-15. The new 3.2-lb. model features graphics by Asymbol’s Adam Haynes, showcasing his painting “Silverton,” the hometown of MTNApproach founder Cory Smith.

peopLeIcelantic has named Annelise Loevlie as its new CEO, replacing Ben Anderson who will now be its chief brand officer. Loevlie has been with the company since 2005 in

such positions as CFO and marketing manager.After seven years as CEO of Patagonia, Casey Sheah-

an is stepping down. The outdoor industry giant saw the brand double its revenues under Sheahan. Taking his place will be Rose Marcario, Patagonia’s second female CEO and the first in 20 years since Kris Tompkins helmed the company.

Big mountain skier Chris Davenport, who has been with the Kästle Pro Team since its inception in 2007, was recently made a shareholder at the company. At the Show, Kästle also announced the creation of Kästle USA. Davenport will be involved in the new subsidiary. Scarpa North America hired Samantha Kilgore as its new mar-keting manager. Kilgore comes to the job after four years as the North America marketing manager at Rab. “Sam is the perfect person to help continue to build and evolve Scarpa’s marketing efforts in the U.S. and Canada,” says CEO Kim Miller.

Uvex gets a new general manager, Sergio Kiehl, who was previously at Reebok and Nike in different capacities.

produCt news New this year, luxury outwear company Gorski is using arctic fox as trim. “It looks fabulous,” says president Lau-ren Gorski. The clothing is made in Italy, but the fox are ranch-raised in Finland for consistency and quality.

K2 recently announced that its new line of freeride boots will only be available at specialty retail shops. “Hav-ing expert shop employees ensure the fitting process is done correctly is key,” says marketing director Mike Gutt.

traCeabLe downPatagonia and The North Face recently launched trace-

able down programs to address animal welfare issues in down supply chains. Next fall, Patagonia will move to 100 percent Traceable Down across its entire line, sourcing feathers only from non-forcefed or live-plucked birds. “It’s hands-on every step of the way,” says Patagonia social and environmental responsibility manager Wendy Savage.

The North Face’s new Responsible Down Standard provides a global standard that lets the company evaluate and certify its full down supply chain. Developed in part-nership with Control Union Certifications, the program ensures the ethical treatment of animals at every level in the chain, from hatchery to garment manufacturing.

—Show Daily Staff

sia is GettinG a dose of reaLity tV this week. happeninGs from the show wiLL be broadCast in “2014 sia snow show,” on uniVersaL sports network, saturday, february 8, from 7 to 8 p.m. the speCiaL proGram wiLL feature aLL the hot new Gear from the show fLoor and from the on-snow demo at Copper mountain.

pataGonia primo down jaCket

Gorski maGiC print Vest

Unless you were sleepwalking through the trade show circus this past month, you most likely caught a glimpse of the new sunglass purveyors D’Blanc in action, unveiling their new line of uniquely handcrafted shades. We were impressed, to say the least, especially with styles like their Guilty Pleasure shade. This leopard-colored acetate frame boasts retro grey lenses, giving it that one-of-a-kind feel with subtle curves and distinctive accents. ‘Chaos Meets Culture’ is the D’Blanc theme, and this is evident in the way they’re crafting all of their sunglasses. We strongly suggest you keep up with these guys on Instagram @dblanc, or head over to dblanc.com and peruse through their chaotically creative line today.

Geoff Rowley has been transitioning to the business side of things in starting his new web child company Civilware Service Corporation. CSC is an online destination for the most exclusive of products. We’re talking anything from premium quality t-shirts and hats to homemade axes and utility knives. The site is unique to all others just like the products that it sells, and taking a glimpse into the Civilware “Civilians” section gives you an in-depth look at hard-working Americans, like knife maker Charlie Davis. There’s a lot going on at CSC so head to civilware.co, and make sure to keep up with CSC via their Instagram account @civilware.

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D’BLANC GUILTY PLEASURE

randoms

There’s a new goggle from Zeal Optics that is single-handedly revolutionizing snow sport enjoyment and point-of-view recording. The Zeal HD Camera Goggle has a built-in 170-degree camera that films in 1080p and shoots 12 MP photos. Not only can you conveniently capture yourself shredding down the mountain while wearing these goggles, but on your way back up on the lift you can use the in-goggle viewfinder to critique and review your run. On top of all of this cutting-edge technology, these goggles come with the best lens technology and fit available on the market. Basically, the Zeal HD Camera Goggle is way ahead of the curve offering simplistic, high-quality recording along with all of the comfort and eye protection any great goggle should have. Snag a pair before they sell out at zealoptics.com, or anywhere Zeal Optics are sold.

ZEAL HD CAMERA GOGGLE

Adidas’ pro Silas Baxter-Neal has just dropped his new signature shoe, the Silas SLR, and has got the sneaker-heads cooing all over the Internet. The Silas SLR is a skate hybrid shoe comprised from a couple different Adidas classics, a blend of the Samba and Boston. Running shoe inspired and ready to skate, the new signature Silas SLR gives you all of the durability and style you’ll need to carry you wherever you go. It features a vector traction outsole for grip and a supportive molded sock liner, letting you feel the difference. There’s a whole line of Silas-inspired clothing that’s coming out along with the Silas SLR shoe, and it’s all looking primed and ready for your enjoyment. Head over to adidas.com/skateboarding and step up your swagger today.

ADIDAS SILAS

Smith Optics unveiled its Archive Collection right before the Agenda Long Beach show this past month and we had the pleasure of snagging a couple of the exact remake shades for ourselves. The Smith Archive Collection has us loving every moment of wearing these fashion/function sunglasses. We’re talking timeless sunglass frames with all of the superior quality and comfort Smith has been known for producing in the past 49 years. There’s something for everyone in the Archive Collection. Whether it be a matte black finish or a polished indigo gradient, you’re guaranteed to find a pair that satisfies your taste. Head to any fine outdoor retailer or to smithoptics.com to get a piece of the Archive Collection.

SMITH ARCHIVE COLLECTION

62 juin 2013 espaces.ca

///É QUIPEMENT

Lunettes estivalesPAR DAVID SAVOIE

Au moment où vous pensiez que ce n’était plus possible de réinventer la lunette, les fabricants vous démontrent le contraire avec leur fournée de l’été 2013. 1

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1 GLORYFY Quel sort ont subi vos dernières lunettes? Broyées sous votre poids? Réduites en miettes après une chute en vélo? Ou tout simplement écrasées par inadvertance par votre copilote? À cela, Gloryfy a une solution (presque) parfaite : sa technologie G-flex permet à vos lunettes d’être élastiques et de résister à des torsions dans plusieurs directions, ce que des lunettes normales ne supporteraient pas! La compagnie autrichienne fait son entrée au Canada et propose quatre modèles, de quatre couleurs différentes. G2, G3, G4, G5 | 240 à 250 $ | gloryfy.com

2 SMITHLa petite reine est à l’honneur parmi les nouveautés de Smith, avec deux modèles orientés pour le vélo (ou la course à pied). La compagnie propose ses Approach et Approach Max pour les mordus de grands dentelés et petits dénivelés. La monture s’adapte parfaitement au visage, tout en gardant une bonne aération. Vous pourrez également adapter la lunette à votre nez selon vos besoins. Vous pouvez changer les lentilles. Plusieurs couleurs de montures disponibles. La version Max du même modèle promet des lentilles encore plus larges pour ceux qui voudraient couvrir davantage d’horizons. Approach | 179 $ | smithoptics.ca

3 OAKLEYLa compagnie californienne, un phare dans le domaine de la lunette de soleil, propose plusieurs nouveautés. D’abord, la Hijinx vous protègera bien des rayons, avec une monture très large et des lentilles qui réduiront l’éblouissement. Autre nouveauté : les lunettes TwoFace, inspiréee directement du milieu du skateboard. Il ne faut pas se fier aux apparences : le cadre est un mélange de plastique et d’aluminium, ce qui les rend résistantes aux abus, tout en conservant leurs poids plume. Et les lentilles promettent une très bonne clarté. Hijinx : 184 $ | TwoFace : 160 $ | oakley.com

14 janvier 2014 espaces.ca

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UN TISSU RESPIRANT RECOUVERT DE POINTS MÉTALLISÉS QUI REFLÈTENT VOTRE CHALEUR CORPORELLE.GARDEZ VOTRE CHALEUR, PAS VOTRE SUEUR • COLUMBIA.COM

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LAVAL2777, Boulevard Saint Martin O.Laval (Quebec)H7T 2Y7

ST-HUBERT1595 Boulevard des PromenadesSaint-Hubert (Quebec)J3Y 0C2

© 2013 Colum

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TOUT AZIMUTS

SymbiozIdéale pour les terrains techniques, cette raquette repousse le concept de raquette rigide. Toute en souplesse, sa courbure s’ajuste au terrain pour permettre aux crampons de s’agripper fermement. Renforcée de carbone pour ajouter de la force à l’armature, sa cale de montée est intégrée à la fixation, ce qui permet une montée parfaite, peu importe la personne qui portera la raquette, laquelle s’ajuste à tous les pieds en moins de deux. Son système d’attache du pied est facile à adapter à n’importe quelle botte. Une seule grandeur toutefois, ce qui pourrait ne pas convenir à ceux qui désirent partir avec un gros sac à dos. Poids : 980 g par raquette.TSL, Symbioz | 299 $ | tsloutdoor.com

LES ESSENTIELSPAR L’ÉQUIPE ÉDITORIALE

RadiatorLa compagnie montréalaise Kombi tente de se tailler une place dans les vêtements chauffants en améliorant son gant chauffant. Une simple pression sur un bouton situé au bas du pouce permet de sélectionner l’une des trois intensités de chaleur. La batterie rechargeable au lithium-ion vous gardera au chaud jusqu’à cinq heures à sa température basse de 7oC (deux heures et demie à sa température élevée de 14oC). Isolation en Primaloft et membrane en nylon qui résiste à l’eau et qui respire bien. L’ensemble est un peu plus lourd qu’un gant traditionnel, mais la qualité des gants Kombi nous fait pratiquement oublier ce détail, surtout lorsqu’il fait très froid et qu’on est seul à ne pas geler des doigts dans les remontées mécaniques!KOMBI, Radiator | 200 $ | kombisports.com

I/OX Elite Turbo FanSi vous connaissez déjà la populaire série de lunettes de ski I/OX de Smith avec verre interchangeable, vous adorerez celle-ci qui intègre un ventilateur microélectrique développé pour l’armée américaine. Oui, un petit ventilateur silencieux à batterie (2x AAA) à deux vitesses fait circuler l’air à l’intérieur, ce qui aidera à chasser la buée de votre lunette, alors qu’un revêtement antibuée à l’extérieur permet de skier dans n’importe quelles conditions. Le tout est à peine plus lourd qu’une paire de lunette ordinaire.SMITH, I/OX Elite Turbo Fan | 245 $ | smithoptics.ca

Summit Daily News 01/24/2014

All contents © Copyright 2014 Summit Daily News and summitdaily.com01/24/2014

February 11, 2014 12:56 am / Powered by TECNAVIA

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B R E C K E N R I D G E . C O P P E R M O U N T A I N . K E Y S T O N E . F R I S C O . S I L VL V E RE R T HT H O RO R N EN . D IID I L LL LLL O NO N

JAN24-302014

W WWW WW WW WW WWWWW .. E XE XE XX P LP LP L O RO RO RRO RO E SE SE SE SE SE S U MU MU MU MMM M IM IM IM IIM I TTTT .. C OCC OC OC OC O MMMMMM

DISCOVEROut of the museum and onto the slopes with new historical tour

P16

SAVORThe best of the best in high-octane brewing

P8

SHOPEverything you need for a free-heel ski outing

P6

tracking tele�TURNS

Skiing trend is becoming more

mainstream with advancements

in gear

P4

Summit Daily News 01/24/2014

All contents © Copyright 2014 Summit Daily News and summitdaily.com01/24/2014

February 11, 2014 12:57 am / Powered by TECNAVIA

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WWW.EXPLORESUMMIT.COM 7

by AARON H. BIBLE

TELEMARK�GEAR�ON�THE�CUTTING�EDGE�OF�OUTDOOR�TECHNOLOGY

Smith Vice goggle.

Scarpa TX Pro boot.

Kinco gloves.

PHOTO: COURTESY SMITH OPTICS

PHOTO: COURTESY SCARPA

PHOTO: TRENT BONA PHOTOGRAPHY

situations when you’re wait-ing for friends at the top of the mountain or at the lifts.

A helmet from Bolle (bolle.com), Bern (bernun-limited.com) or Smith (smi-thoptics.com) should be at the top of your must-have list. Try on the new Smith Sequel for warmth, stealth fit, comfort and ideal goggle integration when paired with the new Vice goggle.

You’ll also need a good, sturdy pair of knee-high wool socks. Check your local specialty outdoor shop for SmartWool, Point6 (point6.com) or FITS (fitssock.com) ski socks.

As for gloves, you’ll need a pair of Kincos to solidify your old school, grassroots status. Kinco work gloves have a cult-like following with lifties, patrollers and backcountry enthusiasts nationwide. Their model 901 Ski Glove features a waterproof laminate and, new this year, is available as a mitten for extra warmth. Other models such as the popular and much imitated model 1927KW require an aftermarket waterproofing such as Sno-Seal, available at Walmart and specialty outdoor shops.

HARD�GOODS��SKIS��BOOTS�AND�BINDINGS

When it comes to skis, some people like noodles, some prefer planks, others pontoons, but the consen-sus among tele skiers is that wider is better, with a minimum of 99 millimeters under foot.

For a high-performance powder tele ski, invest in a pair of the new DPS Lotus 120 Spoons (www.dpsskis.com), made in Utah with proprietary Pure3 carbon construction. The Lotus is a directional ski with a rockered shovel and com-plex convex base design, available in 178-, 189- and 197-centimeter lengths.

Telemark skiers are notorious for using what-ever crappy, bent and mis-sized poles they find in their sheds the morning it dumps. Don’t be that guy. Check out the new pole technologies from Black Diamond, Swix (swixsport.com) and MSR (cascad-edesigns.com/MSR). The new MSR Deploy TR-3 is a high-performance, adjustable, three-section

backcountry pole that will work for all of your winter sports.

Next, let’s talk bindings. While the majority of tele skiers seen on the mountain will still be on traditional, 75-millimeter “duckbill” boot-binding set-ups, peo-ple are slowly but surely migrating to the NTN bind-ing, made by Rottefella and sold through Scarpa dealers (scarpa.com).

There are many fine 75-millimeter bindings out there, including the classic Black Diamond O1, the G3 Enzo R and the 22Designs Vice (they’re coming out with a kids’ tele binding this year). And Scott, Scarpa and Black Diamond are all still in the 75-millimeter boot game. But Scott (formerly Garmont) and Scarpa are leading the way with NTN — the first telemark binding with alpine-style drop-down brakes (no more leashes) and a powerful direct-drive click-in system that also allows for touring.

“The binding drives like an alpine binding and o¤ers a predictable stability, com-forting new patrons to the sport,” said Kirstin Nelson, Breckenridge Resort ski patroller. “With NTN also producing the Freedom binding, their backcountry version, they were able to start competing with other lighter-weight tele bindings out there.

“The fact that both versions of the NTN are also releasable makes the binding very attractive to avalanche professionals and patrollers, where many or-ganizations require releas-able bindings for control work. The boots compatible with the NTN binding were also a change to the sport.”

Just as with its 75-milli-meter tele boot line, Scarpa is producing NTN boots in three tiers of sti¤ness, with the TX Pro (same build as the T1) now ranking as the company’s top-selling tele boot.

Even if your gear is covered in duct tape and you still prefer your Army surplus wool and three-pin bindings, telemark skiing is all about having fun. Get out there, try some of the latest and greatest, free your heel, and experience one of the most graceful and beautiful forms of skiing the world over.

Scarpa NTN Freedom binding.PHOTO: COURTESY SCARPA

MSR Deploy TR-3 back-country pole.

PHOTO: EARL HARPER / MSR

DPS Lotus 120 Spoons.PHOTO: COURTESY DPS

For the full video, visit:http://freeskier.com/stories/road-sochi-brown-herman-wise-compete-2013-dew-tour-breckenridge

https://www.facebook.com/KimKardashian

KimKardashian.com/Facebook 16,531,792 http://kimkardashian.celebuzz.com/2014/01/07/ski-day-with-kourt-and-scott/kim-kardashian-kourtney-kardashian-and-scott-disick-go-skiing-in-park-city-ut-16/https://www.facebook.com/KimKardashian

US Weekly 6,465,206 http://www.usmagazine.com/celebrity-news/news/kim-kardashian-kanye-west-ski-in-utah-on-new-years-eve-pictures-201421

E! Online 4,619,050 http://www.eonline.com/news/496471/kim-kardashian-shares-wake-up-glamour-shot-blogs-about-skiing-for-the-�rst-time-in-10-years

Pop Sugar 2,118,756 http://www.popsugar.com/photo-gallery/33205019/Kim-Kanye-Kourtney-hit-slopes-Park-City-together/

Celebuzz! 2,334,879 http://www.celebuzz.com/photos/kim-kardashian-kanye-west-go-skiing-in-aspen/kim-kardashian-kanye-west-skiing-aspen-12302013-08/

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