2014 Shareholder Meeting OTCPINK: MACEcorp.mace.com/wp-content/uploads/2013/02/2014-Shareholders-Meetin… · 2014 Shareholder Meeting OTCPINK: MACE ... VSaaS Market Trend . Video

2014 Shareholder Meeting

OTCPINK: MACE

6/11/2014 1 Mace Means Security...Personal. Home. Schools. Business


Certain statements and information included in this letter constitute “forward-looking statements” within the meaning of the Federal Private Securities Litigation Reform Act of 1995. When used in this letter, the words or phrases “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimate,” “projected,” “intend to” or similar expressions are intended to identify “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks, known and unknown, and uncertainties, including but not limited to economic conditions, dependence on management, our ability to compete with competitors, dilution to shareholders, and limited capital resources.

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Mace Means Security

Mace Security International

Mace Consumer Division

Mace Tactical Division

Mace Means Security...Personal. Home. Schools. Business

Our Mission at Mace® is empowering your world through safety & security. We have a diverse, high quality product line that fits any type of lifestyle and environment.

Customers Deliver best in class products & services

for our partners & customers

Employees Be a great place to work where people are

inspire to be their best and achieve their goals

Shareholders Be a disciplined, forward-thinking brand

driven to maximize shareholder value

Concerns and purchase intent for Security Products… Based on Balance research 2013

High female demographic as well as some male purchases were made for significant others or family members

Mace ® Brand is the category ~

Mace ® Brand has solutions for every person – same effective products but styled for the individual ~

Mace ® Brand leads in consumer satisfaction & performance ~

Mace ® Brand is highly effective as we use natural ingredients and we factory test our products ~

Burglary rate in the US is 671 per 100,000 people #1 fear is being robbed at home

In the U.S. Estimated 9.1 M property crimes. Victims of property crimes lost an estimated $15.6B

Forcible rape is 26.9 per 100,000 people and sadly this statistic is +0.2% from 2011

FBI Crime in the USA stats 2014

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Consumer & DIY Video Surveillance-Equipment-IMS Research Estimates


Total Commercial Security Market

Market Share Estimates For Consumer and DIY Analog Surveillance Bundle Offers

Company Name Digital Peripheral Solutions (Q-See)

Swann Communications Lorex Technology

Revo America Samsung

Night Owl Security Products First Alert

CWD (SVAT & Defender) Clover Electronics

Mace Security International Others

2012 (SHARE) 21.0% 20.2% 18.3% 14.8% 10.0% 6.6% 2.6% 2.4% 1.4% 1.2% 2.0%

Americas in 2012—$ Revenues

The market in 2012 was estimated to be worth $200.6 million. Notes: Shares represent the market in 2012 and do not reflect acquisitions in 2012

Source: IMS Research


Product Type Analogue Cams & DVRs

Network Cam & NVRs Covert & Fake Cameras

Accessories Total

2011 $234

$34 $4

$49 $321

2016 $371 $107

$5 $91

$574

CAGR 9.7%

25.7% 5.1%

13.0% 12.3%

Product Type Analogue Bundles Network Bundles

Observation Bundles Discrete Equipment

Total

2011 $201

$5 $25 $90

$321

2016 $318

$39 $37

$181 $574

CAGR 9.7%

48.0% 8.1%

14.9% 12.3%

51% Commercial | 49% Residential


Channel Type Physical Retailers

Online Retailers Total

2011 $179 $142 $321

2016 $286 $289 $574

CAGR 9.8%

15.2% 12.3%

Channel Share

56% 44%

100%

Top 5 Retailers Costco

Sam’s Club Fry’s

Tiger Direct Brandsmart

Others Total

2011 $45 $43 $23 $18 $13

$178 $321

Share 14% 13%

7% 6% 4%

56% 100%

VSaaS Market Trend Video as a Service – Resi & SMB Consumers

Annual RMR Americas

2011 $64

2016 $278

CAGR 34.2%

Market Share Estimates For Consumer and DIY Video Surveillance Equipment

Company Name Lorex Technology

Digital Peripheral Solutions (Q-See) Swann Communications

Revo America Samsung

Night Owl Security Products Uniden

CWD (SVAT & Defender) Logitech

Mace Security International Others

2012 (Share) 16.8% 14.6% 14.3% 10.9% 6.2% 5.9% 4.1% 3.0% 2.9% 1.7% 18.7%

Americas in 2012—$ Revenues

The market in 2012 was estimated to be worth $321.4 million. Notes: Shares represent the market in 2012 and do not reflect acquisitions in 2012

Source: IMS Research


Security & Surveillance Products

Security cameras, digital video recorders, observation monitors and installation accessories for CCTV and IP network-based video surveillance. Wireless alarm security systems for local and remote monitoring.

Personal Defense Products: Pepper spray products for self-defense against attacks by people and animals. Mace has over 40 years experience

developing aerosol spray dispensing technologies for both consumer, tactical & law enforcement markets around the world

Mace Consumer Products

Mace directly markets, distributes, and supports its branded products and services through strategically targeted customer channels.


Streamlined Operations

1 main operating facility

Superior & Growing Product Portfolio

Strength in Defense Sprays & opportunities in surveillance

Growing Market for Security Products

Mace has the largest share of Market (51%)


VP of Sales Eric Crawford

Bill Treacy DR- Consumer

Reps

Distributors

Luis Tapia DR- Direct

Tele-Marketing Web

Dealer Network

Doug Melzig DR- Tactical

Sporting Goods Reps

International Distributors

Law Enforcement Reps/Distributors

Sales Group is positioned to grow our distribution & sales

Sales force is focused on Growth

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2014 Sales Channels –Consumer


• Grocery • Drug • On- line retailers

• Big Box • Specialty retailers • Home Stores • Hardware Stores

• Tactical Distributors • Safety products

• Auto Parts Stores • Automotive Aisle • Stationary Aisle

Auto/Office Stores

Distributors/ Web

Other Consumer

Products would be channel specific

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2014 Sales Channels –Gun/Sport/LAW


• IWA show in Germany •Distributor or partner in •Europe •Middle East

•Suppliers to LE/ Gov’t

• NLT Partnership • Local Distributors • Mace Tactical Web site

• All Hunting & Fishing outlets

• Sporting Goods • Running /Shoe Stores

Sporting Goods

Distributors/ Web

International Law

Enforcement

We are bidding on all LE offers via online & reps/Distributors

Mace Tactical Division

• Take Down Re-Launch

• New Product Take Down Omni

• Macetactical.com

• Train the trainer program

• Law Enforcement 2013 YTD: 50% Growth over

2012

• Strong % Growth forecasted for spray business in 2014 for LE business

• Strong % Growth forecasted for International business in 2014

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2014 Sales Channels –Direct


• Small Business Security

• Home Security

• Store – Mace Security Solutions

• Law Enforcement • Distributors

• Consumers – education and purchase

Mace.com Mace

Tactical

Mace Camera Amazon

Focused on end user and specific Products


Secure My Campus web site and portal for services dedicated to schools

Web Site & Landing Page www.macecamera.com

Create easy to use landing page for users to purchase products. This specific landing page will offer consumers the choice of picking a specific DIY Mace security surveillance package. The site will have a “POP AD/Alert Badge” on the landing page with specials and promotions to motivate buyers to purchase a specific camera package. This will allow a prospect to either enter information for a security consultant to contact them via: 1. Phone: Immediate Contact for quoting & purchasing 2. Email: Quoting and communication 3. Direct Mail: Future correspondence & promotions

http://www.macecamera.com/�

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Mace Tactical Division New web site and portal

Web Site & Landing Page www.macetactical.com

http://www.macetactical.com/�


Where is the Mace ® Brand going: The company has begun expanding its consumer message beyond personal defense to being a part of everyday life during these uncertain times. Just like locking the front door. The brand is focused on moving beyond a lifestyle accessory that responds to fear-based concerns to becoming a lifestyle necessity that's simply the prudent course of action. This broadens the potential market among direct buyers as well as the stores that will carry the brand because it moves past being a specialty item. This push is designed to shape public opinion while also proactively growing markets in the areas of international security and school campus security. The brand is the prudent solution that provides peace of mind during uncertain times.


2012

Re-organize

Reduce Overhead

Sell off non-core

2013

Restructure

Reorganize

Align Core Business with Potential

2014

Grow-

Brand

Distribution

Sales

Partnerships

Opportunities

Sold off all non- core assets including buildings & businesses

Sold Central Station to Security Partners


Documents

2014 Shareholder Meeting OTCPINK: MACEcorp.mace.com/wp-content/uploads/2013/02/2014-Shareholders-Meetin… · 2014 Shareholder Meeting OTCPINK: MACE ... VSaaS Market Trend . Video