2014 SCPGA PROgram Magazine November/December

RICH IN TRADITION

SAN DIEGO COUNTRY CLUB TO HOST 2014 SCPGA CLUB CAR ANNUAL MEETING

VOTE NOW:ABSENTEE BALLOT INSIDE 2015-2017 SCPGA BOARD OF DIRECTORS NOMINEES

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGAVOLUME 41 | ISSUE 6 | NOVEMBER/DECEMBER 2014

BECOME A PART OF L.A.’S BIGGEST GOLF OUTING

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VISIT WWW.SCPGA.COM/PLAYGOLFLA TO PURCHASE YOUR TICKETS AND START SUPPORTING

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contents PRESIDENT’S MESSAGE 04 CONSIDER THIS...

SPECIAL AWARDS05 THE 2014 SCPGA SPECIAL AWARD WINNERS

SPONSOR DIRECTORY06 YOUR VALUED SCPGA SPONSORS & PARTNERS

SECTION REPORT08 THE SCPGA IS BUSY, BUSY, BUSY...

PGA PLAYER DEVELOPMENT10 CAN YOU HELP OUR SECTION REACH 100 TEAMS IN 2015?

NEW MEMBERS11 WELCOME TO THE SOUTHERN CALIFORNIA PGA FAMILY

EMPLOYMENT CONNECTION12 IF YOU COULD GET UP THE COURAGE TO BEGIN, YOU HAVE THE COURAGE TO SUCCEED

LEADERSHIP COLUMN13 DEVELOPING A VISION FOR YOUR COUNTRY CLUB

TEACHER’S FORUM14 SCPGA NIKE GOLF FALL TEACHING SUMMIT

PLAYER DEVELOPMENT16 GRIFFITH PARK GOLF COURSE CELEBRATES 100TH YEAR ANNIVERSARY

BOARD NOMINATIONS18 REVIEW YOUR BOARD OF DIRECTORS NOMINEES

ASSISTANT CHAMPIONSHIP20 PIGMAN BATTLES BACK TO CLAIM TITLE

PROFESSIONAL - ASSISTANT22 FERNANDO & SMOCK GO LOW TO CAPTURE TITLE

PARTNER HIGHLIGHT24 TGA PREMIER JUNIOR GOLF

JUNIOR GOLF25 RACE TO THE TOYOTA TOUR CUP CHAMPIONSHIP

GOLF BRANDING27 PGA PROFESSIONAL SPEAKS ABOUT THE BRAND

SPONSOR HIGHLIGHT28 GOLF BUDDY, GLOBAL GOLF TOUR, FIRST TEE PROMOTIONS BRIDGESTONE

ASSOCIATION NEWS32 CAG, GCSAA, WSCGA, USGA

CHAPTER CORNER33 SCPGA CHAPTER UPDATES TOURNAMENT RECAP34 TOURNAMENT RESULTS

SECTION NOTES35 NEWS & NOTES FROM THE SCPGA

1. JOHN MCNAIR, PGA OF JC RESORTS IS THE 2014 GOLF PROFESSIONAL OF THE YEAR AND WILL BE AWARDED AT THE UPCOMING PRESIDENT’S DINNER ON DECEMBER 7TH.

2. SIGN UP NOW TO HOST PLAY GOLF LA AT YOUR FACILITY!

3. VOTING FOR THE 2015-2017 BOARD OF DIRECTORS CAN BE DONE THROUGH THE ABSENTEE BALLOT IN THE CENTER OF THIS ISSUE OR AT THE 2014 CLUB CAR ANNUAL MEETING.

4. THE UPCOMING MSR PERIOD ENDS JUNE 15, 2015. 40% OF SCPGA PGA MEMBERS HAVE MET THE REQUIREMENTS.

5. REGISTER NOW FOR THE 2014 SCPGA CLUB CAR ANNUAL MEETING.

6. GRIFFITH PARK GOLF COURSE CELEBRATES ITS 100TH YEAR ANNIVERSARY.

7. KENNY PIGMAN OF GOOSE CREEK GOLF CLUB PLACES SECOND AT 2014 NATIONAL CAR RENTAL PGA ASSISTANT’S CHAMPIONSHIP.

8. ARE YOU READY TO PARTICIPATE IN PGA JUNIOR LEAGUE GOLF? CONTACT THE SCPGA SECTION OFFICE TO GET STARTED!

9. PGA PROFESSIONAL EDDIE MERRINS TO RECEIVE HUMANITARIAN AWARD THIS MONTH.

10. HEARD OF LAUNCHPAD? IT IS A WEBINAR PROGRAM LED BY THE SCPGA EDUCATION COMMITTEE FOR APPRENTICES TO COMPLETE EACH LEVEL IN FOUR MONTHS!

10ThingsTO KNOW.. .

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Purchase Tournament Tickets at NORTHERNTRUSTOPENTFC.COM and Support

RECEIVES 80% OF THE NET PROCEEDS!*

* TICKETS Fore CHARITY™ is operated by PGA TOUR, a 501(c)(6) corporation, pursuant to license. 80% of the net proceeds shall benefit the above charity, a 501(c)3 charitable organization and 20% of the net proceeds shall benefit City of Hope, a 501(c)3 charitable organization. Net proceeds exclude taxes, shipping and credit card processing fees, if any. Official registration and financial information may be obtained from the Attorney General Website at http://caag.state.ca.us/charities. Registration does not imply endorsement. The ticket purchase is not tax deductible as a charitable contribution by the consumer.

FEBRUARY 18-22, 2015 The Riviera Country Club • Los Angeles, CA • northerntrustopentfc.com

For more information contact

THE SOUTHERN CALIFORNIA PGA FOUNDATION

Ariana Gomez, [email protected]

I will remember with great affection the past three years and your allowing me to serve as the President of the finest Section in the country, comprised with simply the finest

people I know. I remain quite fortunate to have been surrounded during my 27 years as a Director by wise and generous colleagues. As such, I will remain in their debt and will be forever the beneficiary.

You may be certain that your incoming President John McNair, Vice President Todd Keefer and Secretary Tony Letendre will lead with a servant’s heart while attending to each and every decision affecting each and every Member and Apprentice. Tom Addis, a friend for 5 decades, remains a gift to all of us and will have my enduring gratitude. Our Directors and Committee Chairs are tireless in their commitment and deserve our deepest appreciation. They will always have mine. Our remarkable Section staff provides the kind of support that is really quite unique and there is nothing but conviction and care in their every effort on our behalf.

It would be quite easy for me to carry on, however I will simply leave with, Thank You.

CONSIDER THIS...

By SCPGA President, Jeff Johnson, PGA

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NEW MEMBERSJordan Alexander, PGA; Michael Alldredge Jr., PGA; Max Homa, PGA; Tyler Kawasaki, PGA; Meen Whee Kim, PGA; Brett Mormann, PGA; Sung Joon Park, PGA; Ezequiel Salas, PGA; Seung H Yoo, PGA

NEWLY REGISTERED & RE-REGISTERED APPRENTICESJohn Bandy, Robert Barrow, Kristopher Bernard, Heather Coby, Jacob Curtier, Katherine Dixon, Eric Egy, Brian Enders, Roderick Fiorito, David Gallegos, Ryan Goude, John Hickman, Rhett Huiras, Taisuke Ide, Amy S. Lee, Derek Nakawatase, Jason A. Nunez, Jason Overley, Christopher Pritchard, Random Turner

HALF CENTURY MEMBERSClinton Airey, PGA; Glenn McGihon, PGA; John Welker, PGA

QUARTER CENTURY MEMBERSPaul Collett, PGA; Jerry Corby, PGA; Dennis Dawson, PGA; Daniel Hodapp, PGA; Robert Stearns, PGA

MOVING UPJoseph Allen, PGA A-4 Indian Palms Golf Course

David Bolar, PGA A-1 Sundale Country Club

Geoffrey Cochrane, PGA A-4Santa Ana Country Club

Matt Cradduck, PGA A-1 Chalk Mountain Golf Course

Steven Deol, PGA A-1 Mountain Meadows Golf Course

Tammy Doshier, PGA A-13Morro Bay Golf Course

James English B-4River Oaks Golf Course

Thomas Flanigan, PGA A-1Dairy Creek Golf Club

Brian Garlington, PGA A-4Woodhaven Country Club

Darrin Harn, PGA A-1PGA West Tournament Course

Jerry Hixson, PGA A-1Pauma Valley Country Club

Bryan Jones, PGA A-1South Hills Country Club

Todd Keefer, PGA A-13Wilshire Country Club

Kyle Kolarz, PGA A-1De Anza Country Club

Jason Marner, PGA A-1The Reserve

Pat Pohlen, PGA A-1Super Sports Golf and Rec. Ctr.

Chad Purgason, PGA A-1 Wilshire Country Club

Michael Setchell, PGA A-1Rams Hill Golf Course

Brent Smith, PGA A-4Ivey Ranch Country Club

Tate Stull, PGA A-13 Knollwood Golf Course

WELCOME WAGONDustin Irwin North FloridaColin McMahon Pacific NorthwestJoseph Allen, PGA MinnesotaLyndsey Benjamin, PGA Pacific NorthwestCarrie DeGree, PGA Pacific NorthwestCarlo Angelo Ignacio WisconsinDonald Littrell, PGA SouthwestRobert Stearns, PGA New EnglandColin Tucker Pacific NorthwestDarrin Harn, PGA Northern OhioKyle Kolarz, PGA IndianaChad Barhorst, PGA Southern OhioEvan Hyma, PGA New EnglandE. Keith Jones, PGA New England

NEW FOR MSR POSTINGMembers are now able to self-post selected MSR activities directly online via PGALinks. The pre-determined activities available for Members to self-post are from Box #2 Service to the Industry (M06), Box #3 Golf Coach (M07) and Box #7 Media Related Articles (M09). All the rules that are currently in place regarding the number of credits awarded and maximum credits that can be awarded have been built into this process. Members are cautioned to be factual; as falsification of information could result in disciplinary action against any member who submits fictitious activities. The PGALinks Form #108, How to Earn Member Service Requirement credits, has been updated with an active link http://apps.pgalinks.com/professionals/apps/membership/msr/ from which the member can access the self-posting screen. Members will also be able to access this link by clicking on toolbar for Education or for Membership, then MSR Requirements. In addition, there is a self-post link on the Member’s Home Page just beneath the Required and Earned summary.

COMPLIMENTARY ONLINE VIDEOS FOR MSR CREDIT The complimentary videos that are currently online were from the January 2013 Member Business Center Theatre sessions. As of the end of October/early November the 2013 videos will be replaced with the 2014 Member Business Center Theatre sessions. There will be 11 new seminar topics which will have a value of either 1 or 2 MSR credits after successful completion of the assessment. The same 70% passing score will be required with only one (1) re-take allowed.

Tom Addis, PGA & Jeff Johnson, PGA

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The 2014 SCPGA

SPECIAL AWARD WINNERS

GOLF PROFESSIONAL OF THE YEARJohn McNair, PGAJC Resorts

HONORARY LIFE MEMBERSPete Coe, PGAEncinitas, CA

Jerry HollingsworthEl Cajon, CA

Steve HorrellLa Mesa, CA

Gregg McHatton, PGAVista Valencia Golf Course

Monty Blodgett, PGA

HALL OF FAMEJimmy Powell, PGA

TEACHER OF THE YEARLarry Brotherton, PGASan Juan Hills Golf Club

BILL STRAUSBAUGH AWARDSusan Roll, PGACarlsbad Golf Center

HORTON SMITH AWARDRobin Shelton, PGAMountain Meadows Golf Course

YOUTH PLAYER DEVELOPMENT AWARDJohn Mason, PGAEncinitas Ranch Golf Course

ASSISTANT GOLF PROFESSIONAL OF THE YEARGrant Strobel, PGAFairbanks Ranch Country Club

CLUB FITTER OF THE YEARMonica Stratton, PGACarlsbad Golf Center

MERCHANDISER OF THE YEAR - PUBLICJoe Grohman, PGANavy Golf Course

MERCHANDISER OF THE YEAR - PRIVATERick Stegall, PGA

Join us for theSCPGA CLUB CAR ANNUAL MEETINGMonday, December 8, 2014San Diego Country Club88 L Street Chula Vista, CA 91911619.422.0108

7:00am - Registration and Breakfast

8:00am - Annual Meeting & Election

11:30am - Pinehurst Championship

11:30am - Education

Attire - Men: Coat and Tie Women: Business Attire

MSR - Up to 4 MSR meeting credits and 2 MSR Education credits

Two spots are available on the SCPGA Board of Directors. Voting will take place during the SCPGA Club Car Annual Meeting as well as via absentee ballot, included in the center of magazine.

VISIT SCPGA.COM TO SIGN UP!

MERCHANDISER OF THE YEAR - RESORTMark Greenslit, PGAOjai Valley Inn & Spa

PLAYER DEVELOPMENT AWARDJohn McNair, PGAJC Resorts

PLAYER OF THE YEARMichael Block, PGAArroyo Trabuco Golf Club

WOMEN’S PLAYER OF THE YEARTBA

AAA PLAYER OF THE YEARKenny PigmanGoose Creek Golf Club

SENIOR PLAYER OF THE YEARTBA

MID SENIOR PLAYER OF THE YEARTBA

SUPER SENIOR PLAYER OF THE YEARTBA


PGA MEMBER

ERIC LOHMAN, PGAMONARCH BEACH GOLF LINKS

SpotlightEric Lohman, PGA general manager at Monarch Beach Golf Links is dedicated to giving back to his fellow PGA golf professionals and the game he has loved since being a participant in the SCPGA junior golf program in the early 1980s.

"I can honestly say that I'm one of the luckiest people. I love the game of golf and I'm able to work in this industry and do a lot of positive things each and every day," said current SCPGA and Metropolitan Chapter board member Eric Lohman, PGA.

Since becoming a PGA member in the year 2000, Eric has served on several chapter and section boards, participated on multiple committees, been selected a global ambassador for Nike Golf and Matrix Shafts, hosted several chapter and section events, created the SCPGA Chapter Challenge and resurrected the Oakley SoCal Golf Open.

"Time management is my biggest obstacle. I only wish there were more than 24 hours in a day. Luckily, I have surrounded myself with some of the best hospitality professionals in the business, and have a very supportive family. Not to mention that I have the great resources of our outstanding section staff, led by the best, Tom Addis, PGA, and Southern California PGA President Jeff Johnson, PGA."

Being recognized by his peers, or qualifying for the National Club Professional Championships are great achievements for Eric, but what he truly values the most is watching his assistant golf professionals better their careers and livelihoods, while becoming industry leaders as well. His daily goal is to keep on doing what he's been doing, just improving upon it when given the opportunity.

www.scpga.com

Official Radio of the Southern California PGA

THE OFFICIAL MAGAZINE OF THE SOUTHERN CALIFORNIA PGA

3333 Concours Street • Building 2, Suite 2100 • Ontario, CA 91764951.845.4653 ph • 951.769.6733 fax • scpga.com • scpgajrtour.com

THE SCPGA BOARD OF DIRECTORSOFFICERSJeff Johnson, PGA, President - San Bernardino Golf ClubJohn McNair, PGA, Vice President- JC ResortsTodd Keefer, PGA, Secretary - PGA WestJason Taylor, PGA, Honorary President - Lorena Ochoa Golf Foundation

AT-LARGE DIRECTORSDavid Foster, PGA, Life Member Active • Bill Hulbert, PGA, PGA TOUR Superstore • D.J. Limardi, PGA, Sandpiper Golf Club & Rancho San Marcos Golf Course • Tony Letendre, PGA, Newport Beach Country Club • Eric Lohman, PGA, Monarch Beach Golf Links • Robin Shelton, PGA, Mountain Meadows Golf Course

INDEPENDENT DIRECTORSSusan Roll, PGA, Carlsbad Golf CenterTom Wilson, PGA, Life Member - Active

CHAPTER REPRESENTATIVESDesert: Jon Vesper, PGA, Westin Mission Hills ResortInland Empire: Bryon Smith, PGA, Goose Creek Golf ClubMetropolitan: Scott Heyn, PGA, Oakmont Country ClubNorthern: Mark Wilson, PGA, North Ranch Country ClubSan Diego: Ross Marcano, PGA, Barona Creek Golf Club

PGA GOVERNANCEDISTRICT 11 DIRECTORBill Hulbert, PGA, PGA TOUR Superstore - Southern California Section

PGA OF AMERICAINTERIM PRESIDENT - Derek Sprague, PGA, Malone Golf ClubVICE PRESIDENT/SECRETARY - Paul Levy, PGA, Toscana Country Club

SCPGA SECTION STAFFTom Addis III, PGA, Executive Director/CEO, [email protected] Keller, Director of Competitions and Rules, [email protected] Melissa Meka, PGA, Junior Golf Director, [email protected] Curfman, Membership, [email protected] Breanne Mitchell, Communications Manager, [email protected] Gomez, Marketing & Communications Assistant, [email protected] Quick, Meeting & Events Manager, [email protected] Custer, Finance/Office Manager, [email protected] Hale, PGA, Foundation Programs and Events Administrator, [email protected] Kuhn, Tournament Operations Coordinator, [email protected] Gilson, Player Development Manager, [email protected] DeSpain, Junior Golf Manager, [email protected] Gilkey, Junior Golf Manager, [email protected] Smith, Junior Golf Manager, [email protected] Gerlach, Junior Golf Manager, [email protected] Suzuki, PGA, Golf in Schools Territory Coordinator, [email protected] Rodarte, PGA, Golf in Schools Territory Coordinator, [email protected] Lorencz, Section Administration, [email protected]

PGA PLAYER DEVELOPMENT REGIONAL MANAGERNikki Gatch, PGA760.534.1370 • [email protected]

PGA EMPLOYMENT CONSULTANTKen Ferrell, PGA951.894.5024 • [email protected]

THANK YOU TO THE FOLLOWING COMPANIES FOR SUPPORTING THE GOLF PROFESSIONALS

OF THE SOUTHERN CALIFORNIA PGA!

THE PROGRAMVOLUME 41 • ISSUE 6 • 2014 NOVEMBER/DECEMBER ISSUEThe Program is produced by the Southern California PGA. Breanne Mitchell, Publisher and Editor.The Program is distributed free to members and affiliates of the SCPGA seven times a year. The articles and other information contained within this publication are informational and do not necessarily represent the views or opinions of the SCPGA. The SCPGA assumes no responsibility or liability for claims made for or by any product in this publication whether reported or advertised. Reproduction in whole or in part without permission of the SCPGA is prohibited.

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BUSY, BUSY, BUSY...The SCPGA is

The Southern California Section has always been one of the busiest PGA Sections and remains so to this day. The Section has done good things for our PGA professional and for the

game over the many years. In fact, the Section is as busy as it’s ever been since it’s origination in back in November of 1924. This year marks the 90th anniversary of the SCPGA and 2016 the PGA of America will celebrate its 100th year anniversary.

The Section has an extremely busy and dedicated core of the Board of Directors, Section Committees, and the Chapter governance to ensure programs are provided that are the best for Section PGA professionals.

The Section officers work tirelessly and are committed to only the best for the Section. The Section staff is very busy and dedicated to the Section member’s well-being and success and the same for the PGA professional’s facility.

Going back just forty years, the Section was busy when the West Coast Show was opened at Industry Hills in 1980 and it followed a number of SCPGA shows through the years. The Section also became a major part of the California State Open back then and now operate the CSO on our own – and along with the Southern California Open! The West Coast Show is now the PGA Expo in Las Vegas after the PGA purchased the Show in the mid-90’s. We also moved from Cahuenga Boulevard in North Hollywood, where we shared offices with the SCGA and the WSCGA (betcha

didn’t know that), to our own offices for the first time and now, as you all know, own our office building in Ontario.

The SCPGA does great things in golf; for our PGA professional and for the PGA professional’s facility. The SCPGA’s youth programs, begins with our SCPGA Junior Golf Tour and the nearly 2500 junior members who play at three levels, including our developmental program the Garb Junior Development League (JDL) then our Player’s Tour and also our Toyota Tour Cup the elite junior golf program available to college-bound boy and girl golfers. There are over 275 junior events available through the SCPGA Junior Tour each year. The program continues to provide thousands of rounds of golf and considerable revenue to our PGA professional’s facilities and throughout Southern California as well as providing

grants through the SCPGA Foundation for underprivileged juniors to have the opportunity to participate in the SCPGA junior program. The SCPGA also established the Play with a PGA Professional Program where junior golfers are given the opportunity to play a round of golf with a PGA member and a Section staff person at a top golf course in the Section. This program has helped to establish a much appreciated bond with the junior golfer and the PGA

professional.The Section will also take a very active

role in the PGA Junior League for 2015. The Section also looks forward to the third season for the popular national competition, Drive, Chip & Putt, where the Section administers fourteen to seventeen local, sub-regional and regional competitions as the top performers are rewarded with the trip to Augusta National for the Finals during Masters week.

The Section

now is deeply committed to bringing golf to elementary and middle schools through our Golf in Schools Program we partnered with TGA to implement. We have two geographical locations for the school’s programs, North San Diego County and North Orange County and we continue to gain exposure and grow those areas with the goal to help the boy and girl students enjoy golf throughout their school experience and play golf the rest of their lives. PGA professionals serve as paid instructors for the GiS program thus providing some incremental income to the PGA professional.

Community outreach for the Section continues to thrive with the

Golf in Schools - North San Diego County

SCPGA Neighborhood Golf - Tim Skophammer, PGA at IE Auto Show

2014 SCPGA Patriot Professional - Amateur

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WOMEN’S SECTION CHAMPIONSHIPNovember 12-13 | Rancho La Quinta C.C.

PROFESSIONAL-LADY CHAMPIONSHIPNovember 17 | Las Posas C.C.

SENIOR PLAYER’S CHAMPIONSHIPNovember 19-20 | Sycuan Golf Resort

JOE ROBINSON MEMORIAL PRO-PRO & SENIOR DIVISION ANNUAL MEETINGNovember 24 | Jurupa Hills C.C.

SCPGA APPRENTICE ORIENTATIONNovember 25 | SCPGA Headquarters

AAA NORTH/SOUTH CUP MATCHESDecember 2-3 | TBD

SCPGA PRESIDENT’S DINNERDecember 7 | San Diego C.C.

SCPGA CLUB CAR ANNUAL MEETINGDecember 8 | San Diego C.C.

SENIOR JUNIOR-PROFESSIONAL-MEMBERDecember 10 | Newport Beach C.C.

SOUTHERN CALIFORNIA WOMEN’S CUP MATCHESDecember 11-12 | Mission Hills C.C.

SCPGA/SCGA HONORS CUP MATCHESDecember 14-15 | Indian Wells C.C.

TOURNAMENT & OPERATIONS SEMINARDecember 17 | SCPGA Headquarters

SAVE DATEtheNOTABLE UPCOMING EVENTS IN THE SOUTHERN CALIFORNIA SECTION

Neighborhood Golf Program that has activities nearly every week of the year at festivals, fairs, exhibitions, corporations, schools, hospitals and other celebratory activities around SoCal. Neighborhood golf and the SCPGA is in front of millions of people and thousands of “mini” golf lessons are given on site by the SCPGA staff and PGA professionals. Along with exposing the game of golf to everyone in SoCal, we also have as a priority to “bounce” the new golfer or interested person to a local PGA facility for golf instruction and to become a future patron. Also, the SCPGA recently teamed with the Lorena Ochoa Golf Foundation for Neighborhood Golf which it is anticipated to open new opportunities within the communities of Southern California.

The SCPGA’s community outreach through the SCPGA Foundation continues with programs with the CIF, Special Olympics, City of Hope, Youth on Course, YMCA, Boy’s and Girl’s Clubs, the Patriot Pro-Am and Orange County Seniors to name just a few. In fact, next year we are participating in the Special Olympics World Games right here in Los Angeles and we’ll be asking for help from our PGA professionals for golf instruction during the games as well as monitoring the competition.

The Section also does a busy schedule of New Member Orientations and for the first time this year, a schedule of Apprentice Orientations. In addition are the Section meetings including the Spring Meeting at the Golf Industry Business Summit (GIBS), the Summer Meeting, the Town Hall Meeting and the Annual Meeting in December. The Section does a nice schedule of President’s Cracker Barrel Meetings through the year. Add those to the regular education schedule including the two Teaching Summits and Chapter meetings and a Section member will not have any difficulty staying informed and catching up with MSR.

The Summer Meeting and the Annual Meeting have golf as part of the activities. Along with the membership meetings are a schedule of Board meetings as well.

We’ve expanded the SCPGA member tournament program as mentioned above with the California State Open, and now the Southern California Open as well as our regular member tournaments and a deep schedule of Chapter events. The Section now does over 175 days of competition that includes the member events, AAA, the Women’s Division, the Sr. Division, the Inland Empire Amateur Championship and the professional team events we conduct. The Section also conducts the Web.com qualifying tournaments and the qualifiers for the tour events in Southern California. Speaking of team events, along with championships in each division, the Section does the Honors Matches with the SCGA; the AAA North and South Matches, the Sr. North and South Matches and the Women’s Team Matches with the women amateurs in Southern California. Next year will see the inaugural California Team Matches with the Northern California Section. And, this year the Section is proud to be the home of the PGA Professional National Champion, Michael Block from Arroyo Trabuco Golf Club.

The tournament program, the education program, and the Section’s junior program have the support of

2014 SCPGA Nike Golf Fall Teaching Summit

SCPGA Apprentice Orientation

Michael Block, 2014 PGA Professional National Champion

over 60 sponsors providing support for the activities and tournaments and the Section appreciates that long-time support. Everyone needs to do their part to support the Section sponsors and partners as well and the Section and the sponsors appreciate it.

The SCPGA is very proud of what it has done throughout the year to provide activities and opportunities for everyone, especially the Section’s PGA professionals.

In 2014 we were able to double the number of PGA Junior League Golf teams in our Section, from 22 teams in 2013, to 44 teams in 2014.

But with over 500 facilities in the Section, we should be able to field more than 44 teams. The goal for 2015 is to reach 100 teams. Are you ready to help us get there? More importantly, are you ready to participate in a program that is fun, exposes our game to many more juniors, creates loyalty from your members and customers, and can be a revenue generator for your facility? Then PGA Junior League Golf is for you!

HERE’S THE BREAKDOWN OF THE PROGRAM

PGA Junior League Golf incorporates the "Little League" approach to the game of golf. PGA Junior League Golf features a team-vs.-team format in a structured league. PGA Junior League Golf is designed to better socialize the game for juniors ages 9-13 and places an emphasis on fun, recreation and the sportsmanship of the game for players of any skill level. PGA Junior League Golf can be a “feeder program” for your existing junior golf program at your facility or to the SCPGA Junior Tour.

FORMAT• Local leagues consist of four to

six teams in a reasonable geographic proximity

• Teams are made up of 8-12 juniors, boys and girls, ages 9-13

• Two-person team, Match Play Scramble format for 9-hole matches

• When participating in a match, only two teams compete at one time, so only four tee times are needed for the 9-hole match (typically later in the day)

• Four to six week regular season competitions, with coaching and practice sessions

• All-Star teams comprised of players from each team market may advance to

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100 TEAMS IN 2015?By PGA Player Development Regional Manager, Nikki Gatch, PGA

Can you Help Our Section Reach

compete in Regional Championships and possibly the PGA Jr. League Golf Championship

BENEFITSThe Team Captain/Host Facility

charges participants a fee for the Season. Included in the fee for the participants:

• Participant jersey with numbers• Access to PGA Jr. League Golf

member-only website and inclusion in national marketing

• Physical collateral including bag tags, scorecards, posters

• Travel paid for Regional and National Championships

• Based on number of teams, a contribution to the SCPGA Section

CUSTOMIZECustomize the team experience and

generate incremental revenue for the following activities:

• Team practice rounds, instruction and food and beverage

• Appropriate green fees for visiting teams and spectator cart charges during matches

• Unique club solution to membership recruitment, retention, and family participation

• PGA Professionals earn 3 MSR credits for serving as a team captain

NEXT STEPSRegister at pgajrleaguegolf.com to

become a Team Captain or contact Nikki Gatch, PGA at [email protected].

PGA Junior League Golf - John Mason, PGA

"We had four leagues in San Diego this year and look forward to doubling that in the future. The kids have more fun playing this format than any other I have seen. Kudos to PGA Junior League for starting this great concept." – John Mason, PGA Director of Instruction, Encinitas Ranch Golf Course

"This was the first season I operated our own PGA Junior League. We had two teams at Los Robles & two teams at Rustic Canyon. It was really awesome to be able to evenly distribute the talent in my junior program to create a very exciting season of matches. The most essential part of getting a junior to love golf is playing the course. PGA Junior League golf is one of the best ways to make on course play fun, exciting, and easy for all levels of play!" - Dan Martin, PGA Director of Instruction, Rustic Canyon Golf Course



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PGA FAMILYWelcome to the Southern California

Twelve new PGA members attended the October 30, 2014 orientation at SCPGA Headquarters. Below includes their facility, classification, and why they became

a PGA Professional.

Mark MadsonLakeside Golf ClubA-8I became a PGA Member because it is the standard to which Golf Club Professionals are measured.

Tony CarmichaelBel Air GreensA-6To promote my instructional services and the game of golf. Being part of the PGA seems to be a logical step in accomplishing these goals. To benefit from educational and networking aspects as well.

Matthew WoodHideaway Golf ClubA-1Spend my life growing the game of golf.

Erik CrowleyRancho La Quinta Country ClubA-8Advance and grow the game of golf by creating lasting memories and experiences with members, consumers, and fellow PGA Members.

Shuji InadaYorba Linda Country ClubA-8To grow the game of golf and keep your sense of humor. There’s enough stress in the rest of your life to let bad shots ruin a game you’re supposed to enjoy.

Eric SolanderIndian Wells Golf ResortA-8To grow the game I love and to help mentor future PGA Professionals.

Jamie PuterbaughKip Puterbaugh’s Aviara Golf AcademyA-6Learning the game from my father, who is also a PGA member, growing the game of golf with focus on increasing everyone’s enjoyment of the game through instruction.

Chris BonvieEldorado Country ClubA-9For the love of the game.

Seung “Eric” YooSierra Lakes Golf ClubA-8To become part of one of the greatest organizations, be called a PGA Professional, and become a mentor to all my students.

Jason MarnerThe Reserve ClubA-1My main motivation for becoming a PGA Professional is my love of the game of golf. To be able to work in an industry that revolves around a sport that I love is a dream come true.

Justin SaraguetaStoneridge Country ClubA-14I truly love the game, it’s history and the values it teaches us. My fiance Jessica and the kids were all the motivation I needed!

Dean TonneslanLa Jolla Country ClubA-8Help others enjoy the game as much as I do.

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I met the most courageous man while teaching college courses for a golf program. This gentleman was far older than his peers, and quite frankly had an over-zealous

attitude that bothered others. He lived everyday as if it were his last, found the bright side of everything, and refused to let life’s difficulties deter him from living each moment of the day to the fullest.

Our man constantly received rolling eyes, talking behind his back, and often, a smirk of confusion. How could somebody really be like him all the time?

As a practice, the class would pick out three students each week to give testimonials. It was our man’s turn and as he addressed the class, he said “I know you think I am a bit weird; that you laugh at me behind my back, and that you cast my demeanor aside. But I have a story to tell you”. As it turned out, our man was a war hero, a captain in the infantry and the only one to come home from the

THE COURAGE TO SUCCEEDIf you could get up the courage to begin, you have

platoon he led through enemy territory. As he returned home from the war, he told of his thoughts on the two choices he had; to end his life, or live each day, and each moment, to the best of his ability as his troops had so bravely fought for. Our eccentric hero sat down with me and talked about some of his thoughts on success and well-being using some quotes borrowed from others:

1) FOR HAPPINESS, FIND SOMETHING TO HOLD ON TO, SOMETHING TO MOTIVATE YOU, SOMETHING TO INSPIRE YOU. For success, start with doing something you thoroughly enjoy. Think about a time when your passion was at its peak. It most likely was about something you loved to do. Because of that, you committed 100% to all facets that helped you succeed towards your endeavor. You have heard the term, “I have never worked a day in my life because my job is what I truly love doing”. Generally you hear that from successful people. Whatever they chose, they loved. And that passion kept them doing that long after others went home for a cool libation and a comfortable chair.

2) THE WILL TO WIN, THE DESIRE TO SUCCEED, THE URGE TO REACH YOUR FULL POTENTIAL... THESE ARE THE KEYS THAT WILL UNLOCK THE DOOR TO PERSONAL EXCELLENCE.

Decide that you will do what it takes to be the best you can be. Do it for yourself. What you accomplish will carry over to the benefit of your employer, your family, and your friends. Always bear in mind that your own resolution to succeed is more important than any other.

3) IF YOU WANT TO SUCCEED YOU SHOULD STRIKE OUT ON NEW PATHS, RATHER THAN TRAVEL THE WORN PATHS OF

By PGA Employment Consultant, Ken Ferrell, PGA

Consider every failure as an opportunity to learn, to grow, to do something different, succeed in another area, find balance, and re-evaluate.

““

ACCEPTED SUCCESS. Thinking outside the box means approaching things in new, innovative ways; conceptualizing differently; and understanding your position in relation to any particular situation in a way you’d never thought of before. This way of thinking provides vision, and new ways of insight for accomplishment.

4) TO SUCCEED IN YOUR MISSION, YOU MUST PRIORITIZE AND HAVE SINGLE-MINDED DEVOTION TO YOUR GOAL.

In a world of constant distraction, the power we have when we single-mindedly focus all of our attention is pretty amazing. On the other hand when we split our attention on several tasks it gets increasingly more difficult to reach an outstanding result. Additionally this kind of “over productivity” raises the stress level. The nature of our business leads us to assume many hats. Prioritize your goals, train and mentor your team, and delegate responsibility for more focused productivity.

5) I'D RATHER ATTEMPT TO DO SOMETHING GREAT AND FAIL THAN TO ATTEMPT TO DO NOTHING AND SUCCEED.

Consider every failure as an opportunity to learn, to grow, to do something different, succeed in another area, find balance, and re-evaluate. Never carry the baggage of life’s failures. Rather, deposit life’s successes.

Our hero died not too long ago. As a disabled veteran, he committed his interests in the game of golf to assisting handicapped golfers. Occasionally in life you meet someone who made a lasting impact on your own and someone whose smile and enthusiasm you can carry with you to share with others.

KEN FERRELL, PGAPGA Employment Consultant951-894-5024 | [email protected]


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The process of developing a vision is a wonderful opportunity for club leadership, staff and membership to come together, take a pragmatic look at the club, and work cooperatively to describe a direction for the future. It takes good information and hard work to make a link between the present and the future. One thing I know is that the success of creating a vision and its subsequent acceptance by the membership directly correlates to the diversity of the group who develop it. Broad interests yield broad support; limited interests bring limited support.

Creating a vision begins with a group of stakeholders, or those with invested interests in the club. They are asked to state what they value about their club and what they would like to see improved in the next five to ten years. The final vision can be any length – a single sentence or a few bullet points – as long as it is clear, focused and easily understandable.

Visions are based on reality; they are not wishful thinking. The advantages of using a group to do this work are to use their collective imaginations to create the most positive, practical, possible outcome for the club; to enable shared authorship of the vision which will translate into a sense of ownership and commitment to seeing the vision realized; and, assuming the group represents diverse interests, to broaden support among the membership at large.

Once written, a vision statement helps to define the direction in which to proceed. For example, a vision statement

can be used to work “backwards” to develop a plan of action. Ask: “If this were the future, and this vision happened, what was done?” “How did we get this outcome?” This helps avoid focusing on negative reactions such as how difficult or impossible it will be to do something.

Vision statements can also aid in recruiting committee members and keeping team members motivated. The terms vision, mission, core values, goals and objectives are often used interchangeably. They are related but distinct parts of the puzzle. Here’s how:

VISION = Summarizes the ideal state of the clubMISSION = Answers why the club exists and how the vision will be achievedCORE VALUES = Drives decisions and actionsGOAL = Transforms a vision into a discrete statement of directionOBJECTIVE = Breaks down a goal into tasks that are measurable and time-oriented

Let’s Get Started...1. GATHER THE PLAYERS

Bring together key stakeholders (Committees, team members, corporate representation and possible ownership if possible). Set the meeting up with a facilitator, a means to record and post all comments such as flip charts, and arrange chairs in a single circle to allow everyone to see each other. Explain the exercise, state the time limits, and stress the importance of participation and respect for one another’s thoughts. It is okay for the General Manager to be the facilitator. This allows him/her to show their passion for the outcome and builds credibility as the Country Club’s leader.

2. GET FOCUSEDDefine and set a limit on what the

vision will address. Possibilities include facility quality, product quality, service quality, and intangible qualities such as

YOUR COUNTRY CLUBBy Russell Sylte, PGA Master Professional, Dove Canyon Golf Club, Pacific Links International

Developing a Vision for

Visions are based on reality; they are not wishful thinking.

“ “

knowing member’s names, their hobbies, or team members families and personal career goals. Make sure everyone understands and is in agreement about the limits before proceeding.

3. IDENTIFY WHAT’S IMPORTANTHave the group identify and define

those things that make their country club special. Consider how it might be described to a guest or future member. Capture all comments. Look for themes and commonalities among attributes and have the participants cluster and label them accordingly. If there are several, it may be necessary to prioritize the attributes before continuing and rule some out.

4. THINK FUTURETake those attributes and imagine

how they might be described to a member five to ten years from now. Given these qualities, in this place, what is possible? What is the dream? If it is slightly out-of-reach, that is okay; if it is as unrealistic as a New Year’s resolution, then scale back. Have fun thinking of scenarios.

5. WRITE ITUsing the words captured during

the brainstorm, begin to put together sentences to form a statement. Try beginning with “To become the … To be known as… To be… To offer… To maintain…” There may be a lot of focus on single words, or making subtle changes, but this is important to the process. Everyone should be comfortable with what is said and how it is said.

6. AGREE ON ITThe final vision should be something

that the participants feel addresses what is most important for the country club. With a vision in hand, tell others about it by issuing a press release, printing brochures or posters, creating buttons or shirts, or using most any other medium. Let everyone know about the vision so work can begin on implementing it.

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The 2014 SCPGA Nike Fall Teaching Summit was held October 20-21 at Desert Willow Golf Resort. Special thanks to the entire staff there for their seamless efforts on our behalf. And we are very grateful to Nike Golf and Steve Hendren for their generous sponsorship.

This year’s event was likely the best ever, with superstar keynote speakers and record attendance. Each attendee received gifts from Nike Golf, two excellent books, and a wealth of information. Below are some tidbits from the Summit for your reading pleasure.

PIA NILSSON & LYNN MARRIOTT, PGA “There are two businesses in golf instruction- the technique business and the play better golf business. To create happier and better golfers (and more clients) we should:1- Do more on course coaching2- Add essential playing skills and human skills of the game to our technique and fundamental instruction3- Coach players to become their own best coaches while on the course”“What we are paying attention to creates our reality. What are you paying attention to?” “Jack’s eclectic score at the Masters is 47!”

HENRY BRUNTON“We don’t teach golf, we teach people.”“The average number of golf instruction books read by a PGA Professional is two.”“Your first step in coaching someone should be to ask the student where they want to go? Determine where they are and coach accordingly.”“In what other sport do coaches NOT watch practice?”

LAWRENCE GILBERT, PGA 2013 SCPGA Player Deveopment Award Winner“I started out just trying to make people more comfortable at the club and on the course.”“To be successful, identify your clients, create appropriate programs, market them correctly, and track what you do.”

KEN FERRELL, PGA PGA of America Employment Consultant

Use the Marketing Resource Center on PGA Links for information on:1- Creating your own collateral materials2- Marketing and PR resources3- How to grow your database4- Generating media exposure

JASON TAYLOR, PGADirector of the Lorena Ochoa Foundation“As an instructor, you need a plan! Write it down. How much do you want to make? Who is your customer? You own a business. Create an annual business plan and budget. Keep records and track what you do.”

SUSAN ROLL, PGA, JULIET VAUGHAN, LORI BROCK“40% of new students are women, but we are not keeping them. Women need a connection. They will not spend money on something they are not good at. They are more self-critical and will think that’s it’s them who is failing and not the instructor. Be concerned with how comfortable women are in the teaching environment, and give them “takeaway” things, such as drills and how to practice. The #1 thing to have as an instructor of women, EMPATHY.”

BILL HARMON“Don’t be afraid to change people and make them uncomfortable.”“Teach all four components of the game: ball striking, short game, personal management, and course management.”From his Dad Claude, “It’s very difficult to change path if the face is bad at the top.”

2014 concludes my final term as the Section’s Teaching Chairman. It’s been an honor to serve and I wish to thank the many staff members who so willingly helped us provide quality educational opportunities over the years. Bill McKinne was our co-chairman this year and he takes over next year. He is energetic and full of ideas to keep things moving forward. And finally, Happy Holidays to you and your families. Have a great 2015 and keep searching for the knowledge!

Bill Hulbert, PGASCPGA Teaching Committee Chairman

SCPGA NIKE GOLF FALL TEACHING SUMMIT

Teaching Committee Chairman comments on

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JARED EISENBERG LOS ANGELES / NORTH ORANGE COUNTY 925.789.0608 [email protected]

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The Vapor irons blend the detailed craftsmanship of Nike’s master club builder, Mike Taylor; the engineering expertise of The Oven; and the imagination of Nike designers. The result: a family of irons featuring a pinnacle Nike innovation called Modern Muscle.

Modern Muscle is a modification of a standard muscle-back design that moves the iron’s center of gravity to the center of the clubface, crafted to yield more efficient and pure strikes. The innovation has already contributed to a major championship victory when Rory McIlroy put a prototype Vapor Pro Combo 2-iron (MM Proto) in the bag and went on to win the 2014 Open Championship.

While Rory was the first to win with Modern Muscle in the bag, the innovation itself started with insights from Tiger Woods.

“Our engineers and designers at The Oven have been working with Tiger for quite some time to evolve this innovation and bring it to the golf athlete,” said Rob Arluna, Nike Golf ’s Global Golf Club Business Director.

“We started with the traditional blade and asked what could be done to enhance its performance and modernize the design while maintaining a traditional, pure look at address. Thanks to Tiger’s inspiration, coupled with Rory’s added insights, we made the Vapor Pro blades feel and perform better with a technology advantage over the traditional blade. We then extended that innovation and design to Vapor Pro Combo and Vapor Speed.”

“Years back when we tested the parts with adjusted weighting, I immediately noticed a more balanced feel and more consistent performance,” said Woods. “Working with the club team to bring this concept to life was a great experience.”

“We were inspired by the fact that traditional blades all look the same and challenged ourselves to rally around a big idea taken from Tiger’s insights,” said Nike Golf Design Director, Andrew Oldknow. “Our goal was to create a visual look on the exterior of the club that defines what’s happening on the inside. Shifting weight away from the heel of the club for a more precise center of gravity is what defines Modern Muscle, and that is distinctly visible across the three iron designs.

With a modernized take on the classic blade profile, the Vapor Pro is Nike Golf ’s most precise iron to date. The Vapor Pro Combo has the clean lines and workability of a blade with the power of a distance iron – resulting in the ultimate blend of precision and power. The Vapor Speed delivers pure power for the golf athlete who wants maximum distance and forgiveness through the set.

Within Nike, the name Nike Vapor is synonymous with the company’s most premium innovations that boldly elevate athlete performance. The Nike Vapor name is featured in other categories within Nike, including baseball and global football.

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The historical gem, Griffith Park Golf Course, celebrated its 100th Year Anniversary this past month as hundreds of local residents participated in live entertainment, great food, information booths, miniature golf, putting contests and the Southern California PGA Junior Golf Skills Competition. Tom Barber, PGA and the Barber family were recognized for continued support and 50 years of dedicated service at Griffith Park Golf Course.

The celebration was a great success with representatives from the Southern California PGA (SCPGA), Southern California Golf Association (SCGA), The First Tee of Los Angeles, and the Golf Course Superintendents Association of America (GCSAA). All came together to support the oldest golf course west of the Rocky Mountains.

As a part of the day’s festivities, the Southern California PGA hosted their first Junior Golf Skills Competition with 78 juniors participating in the mock Drive, Chip, and Putt competition. The competition was held on the Griffith Park Golf Course practice greens and the first hole of the Wilson Course.

Griffith Park Golf Course was a tremendous host for the inaugural Southern California PGA Junior Golf Skills Competition. The SCPGA looks forward to a return in the future for next Summer’s Drive, Chip and Putt Local Qualifiying.

Congratulations to Kristina Xu (Girls 7-11), Juliette Ruaux (Girls 12-16), Vincent Gormley (Boys 6-9), Raphael Villarama, SCPGA Junior Tour member, (Boys 10-12), and Michael Sharkey (Boys 13-16) for placing first overall in their respective divisions. Each first place winner took home not only a medal, but also a brand new golf bag!

A special thanks goes out to all of those who participated and volunteered to assist with the event!

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Junior Golf Skills Competition Golf inSchools

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BOARD OF DIRECTORS NOMINEES

Review your

The following PGA Professionals are running for the two at-large 2015-2017 Board of Directors positions. You will find brief biographies and personal introductions for each

nominee. Voting will take place December 8th during the SCPGA Club Car Annual Meeting at San Diego Country Club or through the absentee ballot located in the center of this issue.

RANDY CHANG, PGAI have been a PGA golf professional for over 20 years and in the golf business for over 30 years.

I’ve served on the Board of Directors at the Chapter level both in the Metro Chapter and the old San Bernardino/Riverside Chapter and have benefited from my participation and involvement. What I have learned from getting involved and working with the professionals that have influenced and built what we have today has lead to a successful career as a PGA professional. I am in the position now to give back to the industry that has given me so much. I’d love to have some type of contribution to continue the tradition, excellence, and pride in maintaining the Southern California Section position as being one of the best Sections in the Nation.• 1995 SCPGA Junior Golf Leader of the Year• 1998 SCPGA Section Merchandiser of the Year• 2002 Aloha Section PGA Teacher of the Year• 2003-2004 Top Teacher in the Aloha Section• 2004 Nationally Recognized Teacher by Golf Digest• 2005 Top Teachers in Southern California by Golf Magazine• 2009 SCPGA Metro Teacher of the Year

• 2010 SCPGA Section Teacher of the YearI was born in Honolulu, Hawaii, graduating from the University of Portland with a bachelor’s degree in Engineering, Business

Management & Philosophy. I played for my college golf team on scholarship for 3 years. After college I turned professional and played on various mini tours in Southern California and Canada. I have worked within the golfing industry as a Head Professional, Director of Golf, General Manager, and Teaching Professional/ Custom club fitter for the first 15 years or my career. Currently, I own and manage multiple golf schools throughout Southern California and Hawaii.

JOE GROHMAN, PGAJoe Grohman was elected to membership in the PGA in January of 1998. He has held the Head Golf

Professional position at The Navy Golf Course Seal Beach, Heartwell Golf Course in Long Beach, Whitter Narrows Golf Course in Rosemead, Chester Washington Golf Course in South Los Angeles and for the last nine years once again at the Navy Golf course in Seal Beach. While at Whittier Narrows his “Kids on Course” program won “Best in Nation” course and junior program awards from the USGA and NGCOA. He has twice been a National PGA Finalist for the Patriot Award, won the 2012 Metro Chapter Golf Professional of the Year Award, the 2012 SCPGA Presidents Award and the 2013 SCPGA Golf Professional of the Year Award and 2014 SCPGA Merchandiser of the Year Award. He sits on the Growth of the Game Committee, the Patriot Pro-Am Committee and has been the Chair of the SCPGA Disabled Golf

Committee since 2009. Since 1994, Grohman has hosted over 300 golf clinics for the less fortunate and has previously taught a class at the Teaching Summit on how to teach the disabled.

I would like to be on the Section Board of Directors because I am a huge fan of the SCPGA. I feel that we have the greatest PGA Section in the Country. I have always tried to do all that I can for our Section. Now I would like to step forward as a voice for the members and apprentices. And also help guide our great Section. To accomplish that I feel it is important to become a member of the Board of Directors.



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ROB OOSTERHUIS, PGAAs an 11 year plus Member of the PGA and having seen private, public, municipal and resort golf

operations up close, it is of great interest to me to represent the SCPGA and work closely with the other Directors and section Members to share ideas and develop action plans and strategies to position ourselves for not only long range success, but success and stability in these uncertain economic times. Beyond the planning and financial aspects of our business, I feel that I can also assist in playing a role in continuing the development of our Member education and enhancing any and all the efforts that have been set forth to engage Members with one another. Not only must we garner new Members with a strong membership program, but also need to continue to unearth new and relevant ways to retain all of our Members by demonstrating the true value of their membership. As with any business, the development of our

membership as a whole is critical to not just sustain the success of previous Boards, but to build upon it and create a model that future Boards can utilize to grow the game and increase the Section membership.

Knowing a number of the current Directors as I do and the caliber of golf professionals that they are, it is with great excitement and humility that I seek to be chosen for one of the at-large Director positions by my peers and to represent them in all Section matters.

BRETT WYCOFF, PGAGrowing up in the Midwest, I later in life moved to the southwest and eventually Southern California.

I know that I have found my home, a place I was meant to be in life. I have very strong values for honesty, family, friends and a commitment to community. As a child, my passion was with baseball. As I began my adult world, I joined the corporate world of Aerospace. I found a need to learn the game of golf. The reason for the change was more to connect with business associates and customers in an environment that was not a office relationship or a meeting room.

The game of golf is more than a passion to me; it is a way of life. I am proud and honored to be a member of such a prestigious organization, Southern California PGA, San Diego Chapter.

SCOTT HEYN, PGAIn January 2004, I received my PGA membership. This was a life changing event for me. I knew that

now I would have the opportunity to give back to the game and that the PGA of America would be the perfect conduit to make a difference. My service to the organization began in my first year of membership. I sat on the Apprentice Committee for several years. I have been and still want to continue my service to the next generation of Golf Professionals.

I have had some amazing mentors in my career who taught me how important it is to do the right thing and to respect the games past and promote its future. I am also very proud of the Golf Professionals who I have had the pleasure of working with who have gone on to earn their Membership, and succeed in this industry. It is my personal philosophy that you have to lead on all levels. Whether that is through the organization, or creating an environment at your home facility where fellow Golf Professionals can

develop and prosper both personally and professionally.My service has continues, serving on the Section Tournament Committee and the Section Finance Committee. I am

extremely proud of the work the Finance Committee has done in changing the budgeting process for the Section and monitoring our investments to ensure the long term health and sustainability of the Section. On the Chapter level I have served two different terms on the SCPGA Metro Chapter Board of Directors as well as a short stint as a member of the SCPGA San Diego Chapter Board of Directors until a job change moved my family back to the Metro Chapter. In this second term I have gone through the chairs of the Chapter and am currently the President of the Metro Chapter for the last two years.

During my term as President, I am proud to say that the Chapter is in fantastic financial condition. The reserves have grown as well as the services the Chapter has been able to provide for the membership. With the help of a wonderful involved Board of Directors the Chapter has consistently delivered new sponsors, while retaining existing ones. The purses have grown and so has the turnout for the events. In the last two years the General Meetings have averaged over 100 participants per meeting.

As the Chapter President, I had the opportunity to serve as a Chapter Representative and a member of the SCPGA Section Board of Directors. I have really embraced this opportunity and have been very active in an effort to move the Section forward. The Board has made wonderful advances in efforts to grow the game which I cannot be more supportive of and want the opportunity to continue those efforts over the next four years. I feel my work on the Section Board has just begun and I have much more to accomplish. My platform is very simple. I want to continue to grow the game to ensure the health and stability of our current members and the future members. I believe in paying it forward. Just as my PGA mentors did for me as a kid and a young golf professional. I also believe in using our financial success as a Section to provide more for the current PGA Members. The Board must continue to find ways to use the money it has made and make our members feel that the cost of their dues is nothing compared to how much they receive.

I have been so lucky in my time as a PGA Member, and the organization has given me so much. I hope that you will allow me the opportunity to continue my service to the SCPGA Section Board of Directors. I look forward to the opportunity and the challenges.


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Since the beginning of 2013, not many golfers in Southern California have played as well as Kenny Pigman from Goose Creek Golf Club. Pigman was honored as the 2013 AAA Player of the Year, and looked to add to that distinction in 2014. The National Car Rental Assistants Championship gave him that opportunity and he took full advantage by winning the title after defeating Bobby Nickell of Monarch Beach Golf Links on the first playoff hole at Palos Verdes Golf Club.

The 36 hole championship event saw the best assistants and apprentices from Southern California do battle to earn the title of Assistants Champion, as well as stake claim to one of the coveted four spots that were available to represent Southern California at the Assistants National Championship in Port St. Lucie, FL from October 30-November 2, 2014. Pigman failed to capitalize on the calm conditions in the morning round, but stayed within striking distance of the leader by firing an even par 71. Nickell started the day on fire, posted a first round score 66 (-5) including birdies on every par 3 at Palos Verdes. Matt Gibbens, PGA of Rancho Santa Fe Golf Club sat alone in second place after the morning round with a 70 (-1) to join Nickell as the only two players under par heading into the second round. The afternoon saw the winds pick up, and with them the scores did the same. Players saw a completely different golf course with the gusty winds, and many found it tough to adjust during their round. Nickell’s hot putting cooled off as he saw his four stroke lead evaporate after shooting a second round 75 (+4) that left him sitting and waiting to see if anyone could match his two round total of 141. The final group of the day supplied that player in Pigman, as he was able to battle back from some early bogies to shoot a 70 (-1) and force a playoff to decide the champion.

A playoff was not only needed to decide the champion, but also to choose the final two alternate spots behind Brett Mormann of The Los Angeles Country Club. Thomas Chu, Scott LaBare and Trevor Young battled it out over three

Pigman Battles Back to Claim Title at 2014 SCPGA

NATIONAL CAR RENTAL ASSISTANT’S CHAMPIONSHIP

holes for the final two alternate spots, with Young and Chu earning alternate spots and a chance to represent the section in Florida along with our four qualifiers. The playoff to decide a winner pitted the last two AAA Player of Year winners, and after both players hit perfect drives, it was Pigman who found the green on his approach shot that ultimately led to his victory after a two putt par. Pigman, Nickell and Gibbens will be joined by Blair Harkins, PGA of Rolling Hills Country Club in Port St. Lucie.

The SCPGA would like to send a special thank you to National Car Rental for their sponsorship and support of this wonderful event. We would also like to recognize Palos Verdes Golf Club and their head professional Jim Gormley, PGA for be outstanding hosts for this special event.

SCPGA NATIONAL CAR RENTAL ASSISTANT’S CHAMPIONSHIPSeptember 15Palos Verdes Golf Club 1 Kenny Pigman, Goose Creek Golf Club, -1, 141, $15002 Bobby Nickell, Arroyo Trabuco Golf Club, -1, 141, $11503 Blair Harkins, Rolling Hills Country Club, +1, 143, $900

2014 SCPGA National Car Rental Assistant’s Champion Kenny Pigman

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Fernando & Smock go low to capture SCPGA

PROFESSIONAL-ASSISTANT CHAMPIONSHIP

This year’s event was held at the Temecula Creek Inn on the Oaks/Stonehouse Course. Each year, teams from all across Southern California come together for a fun filled day of golf to see who can stake claim to the title of Professional-Superintendent champion. The day was filled with great food, people, weather and golf for our teams to enjoy. Every year this event is possible thanks to our outstanding sponsors, especially E-Z-GO for their continued support of this annual event. After the players enjoyed lunch and some free giveaways from our sponsors, they took to the course to try and be the team to unseat the defending champions from Jurupa Hills Country Club. The team of James Nicolaisen, Jason Vogel, Gary Radersma and Scott Stevens from The Country Club of Rancho Bernardo started out on fire and kept that momentum going throughout the round to finish with an impressive -14 (130) in the modified four-ball format that took the best low gross score on each hole and combined it with the best low net score on each hole. The Country Club of Rancho Bernardo team needed every stroke of their impressive score, as they barely edged the defending champions who shot an equally impressive score of -13 (131) to take second place all to themselves.

The SCPGA would like to thank Imperial, Jacobsen, Pepsi, CIG/GIS and US Foods for their continued support of the event and our section as a whole through the 2014 season. Special thanks to our presenting sponsors, E-Z-GO, as they make this event possible every year.

Mark Fernando, PGA and Brian Smock of Coronado G.C. followed up a first round share of the lead at 63 (-9) with a 62 (-10) on the Palmer Course on Tuesday to edge out two other strong teams to take the title. Fernando and Smock combined for 19 birdies and no bogies en route to the win. The teams of Shane Ponchot, PGA and Mike Mitchell, PGA of The Hideaway and Matt MacConnell, PGA and Dillon Dougherty of The Madison Club finished a single shot behind the champions. Each team had only a single bogey on the cards and MacConnell and Dougherty had two eagles to help boost them to the runner-up position.

Mission Hills Country Club hosted this fantastic event which also included the first SCPGA Fishing Derby following the first round of play! The contestants in the Derby posted their pics with #SCPGAFishingDerby to social media and three awards were given. Biggest Fish: Joe Grohman, PGA with a great 3-4 pound class bass on the first cast of the derby! Most Fish:Tie between Ross Marcano, PGA and Mike Maio, PGA who found a honey hole and landed 8 fish each in the hour! Best Picture: Marcano and Maio stole this one as well by more than

doubling the likes of any other picture by the time the horn blew.

Special thanks to all of the following who made the Pro-Assistant possible: Mission Hills Country Club PGA Director of Golf Ben Dobbs, PGA Apprentice Head Professional Jim Robinson, Cutter-Buck, Ahead, KBS Shafts, Mizuno, 2UNDR, Pro Compression, Jani-King, Sterling Cut Glass, Great Shot Golf, NYX Golf, and Pepsi. All sponsor and host contact info is attached for your convenience.

NICOLAISEN/VOGEL/RADERSMA/STEVENS CAPTURE THE 2014

E-Z-GO PROFESSIONAL-SUPERINTENDENT-MANAGER

CHAMPIONSHIP

SCPGA E-Z-GO Professional- Superintendent- Manager ChampionshipOctober 16Temecula Creek Inn Golf Resort 1 Jim Nicolaisen, Jason Vogel/, Gary Radersma, Scott Stevens, Country Club of Rancho Bernardo, -14, 130, $16002 Margarito Cortes, Jeremy Clevenger, Scott Vlahos, Charlie Cox, Jurupa Hills Country Club, -13, 130, $12003 Mike Spayd, Monte Hanson, Jim Alwine, Ken Cruden, Bernardo Heights Country Club, -10, 134, $900

SCPGA PROFESSIONAL-ASSISTANT CHAMPIONSHIPSeptember 22-23MIssion Hills Country Club 1 Mark Fernando & Brian Smock, Coronado Golf Course, -19, 125, $2100T2 Shane Ponchot & Mike Mitchell, The Hideaway Golf Club, -18, 126, $1300T2 Matt MacConnell & Dillon Dougherty, The Madison Club, -18, 126, $1300

2014 SCPGA Professional Assistant Champions Mark Fernando, PGA and Brian Smock

Special Golf Rates for groups of 16 or more players

$180* sunday - thursday

$250* friday - saturday

Package Includes: Golf car, bottled water, use of practice facility to warm-up,

use of a Laser Link Range Finder & box breakfast or box lunch.

Special Golf Rates for groups of 16 or more players

$119* monday - thursday

$129* friday $139* saturday - sunday

Package Includes: Golf car, warm-up range balls, bottled water &

your choice of breakfast, lunch or dinner.

Pelican hill Golf club

22800 Pelican Hill Road So., Newport Coast, CA 92657 855.455.9246 | pelicanhill.com

oak creek Golf club

One Golf Club Drive, Irvine, CA 92618 800.757.9371 | oakcreekgolfclub.com

Pelican Hill Ocean nOrtH

Special ScpGa Group Golf offer from oct. 2014 - mar. 2015*

For more information or to book your Group Golf Package, please contact Robert Reimbold at 949.467.5814

or Michael Tripp at 949.653.5304

*Prices per player. Based on availability. Some blackout dates apply. Promotion does not apply to previously booked groups. Promotion Expires 3/31/2015.

54 holes of tom fazio Golfin southern california


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PARTNER HIGHLIGHT

TGA PREMIER JUNIOR GOLFTGA / SCPGA Programs Benefit PGA Professionals

and Create New Golfers TGA (Teach Grow Achieve) Premier

Junior Golf continues to lead the way in introducing the game to youth through school and community programs in Southern California. In 2014, over 1,000 sessions of before and after school golf programming were held on school campuses. Thousands of students tried the game for the very first time, and hundreds transitioned to camp programs at local golf facilities.

All of these programs benefit PGA Professionals. 65% of TGA's participants come from non-golfing families. New golfers are retained through a 5 level school enrichment program resulting in nearly 1 in 3, transitioning to golf facilities through programs such as camps, parent/junior clinics, festivals and play days. Engaging the new players allows facilities to grow their revenue while also growing rounds played. As a derived benefit, parents also become engaged and many will begin golfing, or renew their interest in the game thanks to their children’s excitement.

As the golf industry consistently hears, golf isn’t the most inclusive game. Golf is also often an afterthought, with people saying, “I should really learn how to play golf,” or "I wish I had learned younger,"

but not taking the step because they don’t know where to start. The golf industry has long appeared to be closed off and exclusive, and changing that perception is not easy.

Golf in Schools brings golf to the general public making it available to everyone and impacting students from the ground up. Providing golf to students through school based programs means children and families have easier access to the game while being educated on the path to take in their new found passion. They do not have to venture to the course or take their first steps to learning the game alone. Together TGA and the SCPGA provide a smooth transition to the course and the PGA Professional.

Through the Golf in Schools partnership, TGA and the SCPGA are activating new golfers in a fun and exciting way. The school programs vest more new participants than any other program. We are creating golf's next generation and new customer, one student and one family at a time.

There are a number of ways to get involved in the program today:

1. Become a coach!2. Become a host facility for programs!3. Own your own chapter!

North County San Diego: Junko Suzuki, PGA [email protected] Orange County: Eddie Rodarte, PGA [email protected]

Central San Diego: Brandon and Kat Schwendeman [email protected] Temecula Valley: Jeff Sampson [email protected]

South Orange County: Anthony Leone [email protected] Valley: Ross Kvinge [email protected]

Los Angeles and West Valley: Nate Wright [email protected] Cities: Michell Rockholt [email protected]


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facebook.com/SCPGAJuniorTour

twitter.com/SCPGAJuniorTour

@SCPGAJRTOUR

Race to the

TOYOTA TOUR CUP CHAMPIONSHIP

The Toyota Tour Cup Player of the Year points race is tightening up going into the final month of events. With three tournaments remaining in the regular season for the 2014 Toyota Tour Cup, all players are vowing for the final opportunities to earn points and an invitation into the Tour Championship.

Matthew Wolff of Agoura Hills is atop of the Boys Player of the Year standings after tallying three impressive wins this season, with a notable round of 61 (-11) at the River Course at Alisal. Three players are bunched up chasing Wolff; Norman Xiong of San Diego, Sahith Theegala of Chino Hills, and Edwin Kuang of Murrieta are all within 200 points from the top spot.

Haley Moore of Escondido leads the way in the Girls Player of the Year standings with a small margin over Newport Beach native Alyaa Abdulghany. Moore, with two wins and four second place finishes, is attempting to repeat Player of the Year honors for only the second time in Tour Cup history.

This year, the Tour Championship will be hosted at Sandpiper Golf Club located along the coastline in Santa Barbara. The beautiful venue will play host to the top 57 boys and 33 girls from the Toyota Tour Cup as the player’s battle for points at each of the 27 regular season tournaments.

The month of November concludes the 2014 regular season schedule with visits to Sycuan Resort, Talega Golf Club, and the season ending extended field with a 90 player boys field at Morongo Golf Club at Tukwet Canyon and 48 girls at

REAL STORIES. REAL RESULTS.™

©2014 E-Z-GO Division of Textron Inc. All rights reserved.

JACK NICKLAUSFounder, Nicklaus Design

For more information contact:

See Mr. Nicklaus’ story at EZGO.com/RealResults.

“ IT’S SIMPLE — IF YOU WANT THE BEST, YOU WANT E-Z-GO.”

Spencer [email protected]

Adrian [email protected]

Joe [email protected]

Scott [email protected]

Oak Valley Golf Club in Beaumont.Visit scpgajrtour.com to view the

complete standings for the Toyota Tour Cup Player of the Year Points.

Best of luck to the players on the road to the Toyota Tour Cup Championship!

Haley Moore, 2013 Toyota Tour Cup Champion with Lizette Salas

KK Limbhasut, 2013 Toyota Tour Cup Champion

Rick Sigel - [email protected]

Gary Sigel - Vice [email protected]

Greg Twiggs - Vice [email protected]

We have specialized in insuring golf courses and country clubs since 1985. Our products are available to qualifying courses in several states. In 2013, we joined forces with one of the largest independent insurance brokerages in the nation; Leavitt Group. This partnership means better

service, greater flexibility, and broader coverages at very competitive rates. Golf Insurance Services, the largest independent broker of Golf & CC in the West.

OUR SERVICES OUR PRODUCTS OUR SUPPORT

Golf Insurance Services offers a wide range of services to help you minimize potential claims at your golf course or country club. Proactive risk management services help provide a safe and secure environment, while stabilizing insurance premiums.

>> Loss Control - on-site Loss Control assessment >> Proactive Safety support - Safety review, Safety Resources, Risk Management Website>> Claims - Golf Industry Claims expertise, Claim consultation, Toll Free reporting >> Industry resources - Golf Course Law, Elite Safety Companies, HR Consultation

Our exclusive products and services are available to golf country clubs, semi-private golf courses, public golf courses, and golf management companies. The PAR GolfInsurance Program offers many advantages to qualifying courses. Contact us today for a coverage review and find out if your existing coverages are up to PAR?

>> Property & Casualty - Exclusive Golf Specific Coverage to protect your assets >> Business Auto - Any Auto Liability, Non-Owned Hired Auto Liability, andmore >> Umbrella Liability - Limits to $10 Million Dollars, additional Excessliability limits available >> Workers Compensation - Exclusive carriers, competitive rates, Medcor Nurse Hotline support >> Directors & Officers/Employment Practices Liability - Non-Profit & For-Profitoptions >> Health and Personal Lines - Group & Individual Plans available

Golf Insurance Services and the Leavitt Group are proud supporters of the Golf Industry. Giving back to help support the game and provide education to help keep our clubs and courses safe.

>> Golden State Chapter of CMAA Diamond Partner >> Evergreen Chapter of the CMAA Platinum Partner >> California Golf Course Owners Association-Gold Sponsor >> Additional support includes: Southern California PGA, First Tee of Greater Sacramento, Northern California PGA, Northern California PGA Senior Division, Southwest PGA, Southwest Chapter of CMAA, Cactus & Pine Supt. Assoc.


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DEFINING THE BRANDFirst of all what is a brand? More than

a century ago, ranchers used branding irons to indicate which animals were theirs. Today a “Brand” is a name given to a product or service from a specific source. Used in this sense, “brand” is similar to the current meaning of the word “trademark.”

Producers put their mark on a widening array of products to indicate the source; from golf balls to golf clubs, from golf carts to apparel providers. A brand is the non-generic name for a product that tells the source of the product.

Simply put, your “brand “ is what your customer thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering. This notion of your brand is both factual and emotional. Your brand only exists in the mind of the consumer.

SO WHAT IS YOUR UNIQUE AND SPECIAL BRAND?

At your golf course or club, your brand is everything you do at your facility to enhance the experience to your members and guests. Your aim should be to provide a unique way and special experience to each of the golfers that visit your golf club. Your aim should be to provide better experiences than your competitors in your market place. This ranges from the services and smiles of your staff to the products you sell in your golf shops.

It is important that your brand conveys the right message. Remember, your brand exists only in the minds of the consumer, factual or imaged. In defining your brand, try not to blur the message. Make that message clear, since the brand is only a image in the mind of the consumer. If you are confused of your brand, your customers are confused too! The last thing you want to do is to waste their time and money on a weak brand image.

PROTECTING YOUR BRANDOnce you have the right brand image

for your facility, your must do everything to protect it. Train yourself and your staff to make sure you do the little things right.

Things like greeting your guest with a smile or taking a tee time with friendly tone. Also, saying “Yes” as much as possible to special requests.

One retail, fundamental that must always be followed to maintain the integrity of the retail shop is fair pricing. Our market is a bit different in that our golf shops enhance almost every product with their own logo that differentiates their product from the market. But, how much more will your customer pay for apparel brands that can be found mass disturbed elsewhere at far lower prices? Partnering with discounted brands diminishes your brand.

PGA Professional speaks about

THE BRANDBy: Ron Castillo, Jr. PGA

Simply put, your ‘brand’ is what your

customer thinks of when he or she hears your brand

name. It’s everything the public thinks

it knows about your name brand

offering.

““

THE BRAND PROMISE AND EXPECTATIONS

Based on your promise, the consumer develops expectations of your brand. When they use their hard earned money and purchase your products and services from you, they assume their expectations of your brand will be met. If your brand doesn’t meet the consumer’s expectations, the consumer will be confused by your brand and turn away from it in search of another brand that does meet their expectations.

©2014 Yamaha Golf-Car CompanyToll Free: 1.866.747.4027

WhyYamaha.com

We lead the industry in style, comfortand dependability so your club can give its members their best drive of the day. Contact Raymond Scott for fleet leasing programs and to schedule a demo for your club.

RRaymond ScottSouthern California District Sales Manager714-264-0823 cell760-477-6031 [email protected]


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New York, NY October X, 2014 – GolfBuddy, a leading innovator in the golf GPS industry, has launched the newest addition to its convenient and wearable GPS line, the WT4. The sleek and dynamic device sheds the often bulky golf GPS frame without sacrificing functionality. The WT4 has been in high demand by retailers and customers since it was first revealed at the 2014 PGA Show this past winter. Available in stores and online this September, the WT4 is guaranteed to improve your golf game with accurate and precise course measurement, as well as refine your look as a fashionable and functional wristwatch.

The WT4 incorporates the supreme functionality of the WT3 into a slimmer, more stylish design that allows for a more comfortable wearing experience, and an unencumbered swing.

Remarkably light and easy to wear, the WT4 features all of GolfBuddy’s advanced features including Dynamic Green View, pin placement information, and full target and hazard information.

The versatile and powerful device boasts a 14-hour battery life in GPS mode and a 20-day battery life in watch mode. The WT4 also features analogue and digital watch modes, including time, date, and stopwatch functions.

The WT4 is complete with more than 37,000+ pre-loaded verified golf courses worldwide, offering superior accuracy. Featuring GolfBuddy’s Automatic Course & Hole Recognition technology, the WT4 device always knows exactly what course and hole you’re playing on. The

Digital Scorecard feature can be used on any of the 37,000 + pre-loaded courses. The WT4 has a maximum capacity of 40,000 courses.

Suitable for everyday wear, the GolfBuddy WT4 boasts a subtle yet elegant color scheme of black and grey, accented in red.

Like all GolfBuddy products, the WT4 is 100% fee-free with no annual

subscriptions or course download charges to pay after purchase.

The GolfBuddy WT4 has an MSRP of $299.

GolfBuddy is based in La Palma, Ca, with product development and course data management centers in Korea, one of the world's leading suppliers of high-quality electronic products. GolfBuddy has the most accurate course database with physically verified courses across the world.

For more information about visit: www.golfbuddyglobal.com

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SPONSOR HIGHLIGHT

GOLF BUDDYGOLFBUDDY LAUNCHES STYLISH NEW GOLF GPS WATCH

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GTG4SCPGA10-13-14.indd 1 10/14/14 2:42 PM


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SPONSOR HIGHLIGHT

FIRST TEE PROMOTIONSSandals Luxury Included Resorts: “THE CLOSER YOU LOOK – THE

BETTER WE LOOK”

Groups Receive a Free* Room!For travel January 2, 2015-

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PRESENTS

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Sandals Emerald Bay is nestled along the sun-kissed shores of an exclusive peninsula on Great Exuma. It is secluded within 500 tropical acres along a pristine, mile-long beach, where civilized pleasure coexists with exotic adventures .Deep within the idyllic waters of the Exumas, the resort brings unprecedented luxury to the easy-going rhythms of the Bahamian Outer Islands. Emerald Bay is a privileged enclave, where you will feel like the only guests there. Service reigns supreme, and you will discover that the Bahamian-style architecture of elegant villas and suites harmonize perfectly with nature.

Leave your room to discover the resort’s 18-hole championship golf course. The Greg Norman design offers 7001 yards of par 72 golf. Six signature holes hug the coastline of a scenic peninsula as ever-changing sea views and prevailing trade winds promise new experiences with each game.

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• Book 5 rooms, get 6th room free• Unlimited fine dining at 15 restaurants• Unlimited land and water sports• Unlimited scuba diving and separate scuba pool• Unlimited golf at Sandals Golf & Country Club• Green fees and transportation from resort• Red Lane Spa • Unlimited premium brand drinks and Beringer wines• 105 pools, 22 whirlpools and a swim-up pool bar• 24 hour room service• 5 full-service bars• Tropical gardens and ocean views

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The newly renovated all-inclusive Sandals Grande Riviera is Jamaica’s most dramatic luxury all-inclusive resort. The Grand Riviera creates a seaside garden paradise with babbling brooks and extraordinary ocean views. A true Garden of Eden, Grande Riviera covers 100 acres. This resort is so vast and lush that you always find a secluded nook to call your own. The iconic aspects that make Jamaica such a uniquely spectacular destination are kept at the heart of Sandals Grande Riviera. Chill at Sandal’s Ochi Beach Club, the hippest spot in town with a chic vibe, day to night.

As a guest, you become a member of the Sandals Golf Club in Ocho Rios. Indulge in this golfer’s paradise, which has been recognized as one of the finest in Jamaica by Golf Digest and Frommers Travel Guide. Here, rolling fairways are lined by sweeping views of the sea and mountains. This magnificent 18-hole course plays 6,404 yards, par 71, rises 700 feet above sea level, and features all the comforts of a world-class golf club. Nearby Sandals Golf & Country Club offers 18 holes of unlimited golf.

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There’s nothing like a perfect golf shot. The feel of a ball making contact with the center of the clubface. The sound of a pure strike. The type of shot that keeps a golfer coming back.

For the tour pros, consistently hitting these shots is par for the course, but for amateurs, the center strike can be elusive. The reality is that most amateur golfers miss the sweet spot a whopping 75% of the time. That’s right. Three out of four swings will be hit off center by those of us not on tour.

“When looking at impact data and center strikes, the differences between

tour pros and amateurs is stark,” noted Adam Rehberg, golf research and testing technician for Bridgestone Golf. “Most amateurs quite simply lack the consistency we see from the pros.”

Golf equipment has long been designed to combat this inconsistency. Many pros hit blades. Amateurs use oversize irons. Oversize irons are created to be forgiving, to minimize the negative impact of off center for amateur players. The truth is that forgiveness for amateurs is important, but not just when it comes to clubs. As a part of every shot on course, a golf ball can also offer significant forgiveness benefits.

Why and how can a golf ball be more forgiving? It’s physics. Firm compression tour balls work well when struck in the center of the club face. This makes them a good solution for most tour professionals and even some elite amateurs. When hit off center however,

tour balls immediately lose speed and gain both backspin and sidespin creating shorter, less accurate shots. For amateurs who infrequently hit the center of the club face, this is a big problem.

“With a golf ball designed to optimize their game, amateurs can find the forgiveness they need to help minimize the effects of off center strikes,” said Corey Consuegra, director of golf ball marketing at Bridgestone Golf. “The B330-RX is the perfect example of this.”

Featuring a softer compression core, the B330-RX is specifically engineered to be more forgiving on shots away from

center. The B330-RX loses less speed and adds less back and side spin than firmer compression tour balls. The result is longer, straighter, more forgiving shots on off center shots. That means a better result for amateurs on a majority of their shots.

“Off center hits are frustrating, but they are a part of the game,” said Consuegra. “Our industry has focused on providing forgiveness through club design, but at Bridgestone we are offering amateurs a more forgiving golf ball.”

Firm compression tour balls, designed for pros, are not meant to be optimized by amateur swing speeds with off center strikes. As with club selection, it is important for a golfer to use a forgiving golf ball like the B330-RX fit to their game. By reducing speed loss and detrimental spin gains, amateur players can boom it better, even on their off center hits, with the B330-RX.

SPONSOR HIGHLIGHT

BRIDGESTONEBridgestone’s B330-RX: A More Forgiving Golf Ball


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CALIFORNIA ALLIANCE FOR GOLF

USGA TO HOST SECOND PACE OF PLAY SYMPOSIUM

The United States Golf Association will host a second symposium on pace of play, one of the threats to the game’s long-term sustainability, on Nov. 12-13, 2014, at the USGA’s headquarters in Far Hills, N.J.

This year’s themes are research, technology and collaboration. The two-day program will focus on pace of play during competitions on day one, while the second day covers recreational golf.

USGA Technical Director Matt Pringle will present the findings of the large-scale GPS study of everyday golfers conducted at more than 100 courses around the country, including several in Southern

WSCGA MEMBER JOAN HIGGINS WINS ANOTHER USGA TITLE

Joan Higgins, of Glendora, California defeated Judith Kyrinis, of Canada, 1 up, in the final match to win the 2014 U.S. Senior Women’s Amateur Championship. This Championship was held at the 6,109-yard, par-73 Hollywood Golf Club in New Jersey.

Higgins, 58, became the third player to win both the U.S. Senior Women’s Amateur and U.S. Women’s Mid-Amateur, a Championship she captured in 2008.

“It’s unbelievable,” said Higgins of winning her second USGA Championship. “I never thought it would happen. As someone said, I play well on tough golf courses, because if you keep it in the fairway, it becomes your advantage.”

Higgins has had an outstanding year, also winning two WSCGA tournaments, the Senior Championship and 36-Hole Championship. If you were to look at all the WSCGA trophies, Joan Higgins name is on each one, and some multiple times.

Higgins receives a gold medal, custody of the U.S. Senior Women’s Amateur Championship Trophy for one year and a 10-year exemption from sectional qualifying for the Championship.

“I know what it means,” Higgins said. “I know that you’re the United States Senior Women’s Amateur Champion, and no one can ever take that away from you.”

CAG ELECTS NEW OFFICERS AND RECOGNIZES OUTGOING PRESIDENT TOM ADDIS FOR HIS CONTRIBUTIONS TO THE

ORGANIZATIONThe California Alliance for Golf (CAG)

met recently at SCPGA Headquarters for its 2014 General Assembly Membership Meeting. The bi-annual gathering was preceded by a board meeting at which time new officers were elected to represent the organization.

Now, serving as newly-elected president for the alliance is Chris Thomas, best-known for his role as CEO for the NCPGA. Thomas (who found his roots in the golf business through his tenure with the SCPGA), will follow his friend and colleague, Outgoing CAG President Tom Addis, and CEO for the SCPGA. Kevin Heaney, CEO for the SCGA will serve as CAG Vice President, Tom Schunn, who represents the CMAA, will serve as Treasurer and GCSAA Member Jim Ferrin, CGCS, will serve as Secretary for the alliance.

Because of his dedication and service to the California Alliance for Golf, Addis was formally recognized during the General Session in the presence of representatives

GCSAA LEGISLATES AGAINST EPA’S NEWLY PROPOSED WATERS

OF THE UNITED STATES RULINGThe EPA and Army Corps of Engineers

have proposed a new Waters of the United States (WOTUS) rule that would bring nearly every river, stream, creek, wetland, pond, ditch and ephemeral (land that looks like a small stream during heavy rain but isn’t wet most of the time) in the United States under the jurisdiction of the Clean Water Act. Under the rule, all tributaries and adjacent waters, including adjacent wetlands, would be categorically subject to federal oversight, with no additional analysis required.

Additionally, the EPA is proposing a sweeping “other waters” category that could include almost everything else. Golf courses that have these waters on them or near them will likely be required to obtain costly, federal permits for any land management activities or land use decisions made including NPDES permits for all spraying activities.

GCSAA does not support this expanding jurisdictional reach by the EPA and recently provided support for H.R. 5078, a resolution to prohibit the U.S. EPA and Army Corps of Engineers from expanding their regulatory authority to almost any body of water in the U.S.

H.R. 5078 passed the House on September 9 and now will go to Senate where it will face much stiffer opposition. The resolution marks the only significant environmental action between now and the end of the year.

For more information on WOTUS, visit GCSAA’s government relations portal at http://cqrcengage.com/gcsaa/.

California, followed by presentations about how improved pace of play can benefit numerous aspects of a golf facility’s operation.

On both days, an advanced tool will be introduced that will help everyone – from facility operators to tournament committees – to monitor pace of play more effectively. Notable speakers will include:Nov. 12: Competitive Golf• John Bodenhamer, Sr. Managing Director, Rules, Competitions & Equipment Standards, USGA • Jeff Hall, Managing Director, Rules & Competitions, USGA • Matt Pringle, Ph.D., Technical Director, USGA • Bill Yates, Founder, Pace Manager Systems • Heather Daly-Donofrio, Senior Vice President of Tour Operations, LPGA

Nov. 13: Recreational Golf • Chris Hartwiger, Director, Course Consulting Service, USGA • Kevin Barker, Assistant Director – Rules, The R&A • Bruce Charlton, President, Robert Trent Jones II Golf Course Architects • Henry DeLozier, Principal, Global Golf Advisors

A recap of the pace of play symposium, including the reporting of research findings, photos and video clips, will be available after Nov. 13 on usga.org.

from all facets of the golf industry golf professionals, course superintendents, owners, and association managers. Incoming President Thomas presented Addis with a special service award for his multiple years of service to the alliance.

Under Addis’s tenure, the alliance produced an updated CAG-Golf 20/20 California Golf Economic Impact Study (which included a special environmental component), closely monitored water issues throughout the state while also opening healthy dialog between water agencies and golf course operators. Additionally, under his leadership the alliance secured the firm of Englander, Knabe and Allen (EKA) to oversee marketing and lobbying efforts for CAG.

“It has been an honor and a privilege to serve as CAG president,” said Tom Addis, now serving as Honorary President for the alliance. “This is a critical time in the golf industry and anything I can do to help assist with growing the game and business of golf, I’m for it. Because of CAG, the California golf industry stands united, more than ever before, and that in itself, is good for the future of golf.”


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Desert Chapter

San Diego Chapter

Inland Empire Chapter

Northern Chapter

Big thanks goes out to Alisal's Dave Hartley & Robert Scarpati for hosting our Section's PGA Championship! You are always great to our Chapter and now the Section as well. Thank you!

Chad Sorensen won the team and individual titles at the Soule Park & Olivas Links Pro Ams! Way to go Chad!

Thanks to Chris Harvey for hosting at Soule Park and for always being such a great part of the Northern Chapter!

Thanks to Matt Kalbak & CV Vallier of Olivas Links for hosting. Kudos go out to the course conditions!

We had a wonderful opportunity to break away from summer as our group of professionals headed up the mountain to Lake Arrowhead Country Club for the annual Fall meeting and Pro Scramble on October 13th. The Special Awards showcased the meeting with the following professionals taking home some hardware:

2014 Golf Professional of the YearScott Mallory

2014 Assistant Professional of the Year

Bryan Carlson

Summer in the Desert Chapter has come to a close and we are gearing up for another great season of golf. Many facilities are over-seeding their courses in preparation for our winter visitors.

The Desert Chapter Board has been working hard over the summer. A summary of accomplishments: we attended the Section sponsored Water Conservation Panel Discussion at PGA West, we have secured two new chapter sponsors, formed a junior golf committee, and we will be participating in the Coachella Valley Golf Festival December 5-14.

Desert Willow plays host to the SCPGA Fall Teaching Summit and on a special note, we would like to congratulate Eric Wolf of the College Practice Center for qualifying for next year’s PGA Professional National Championship. Eric shot 212, 2-under par at The Alisal Ranch in this year’s SCPGA Championship.

This year’s Tournament schedule will begin at our Annual Meeting Scheduled for December 1, 2014. For more details, Please log onto SCPGA.com.

2014 Bill Strausbaugh AwardMike Pearson

2014 Horton SmithBryon Smith

2014 Teacher of the YearScott Bridges

2014 Junior Golf LeaderAndrew Cortez

2014 Merchandiser of the YearGena Dells

2014 Player of the YearKenny Pigman

2014 Honorary Life MemberLou Skovron

Congratulations to our winners and thank you to everyone that made the trip up to Lake Arrowhead a great day.

Our SDPGA Annual Meeting is coming up on December 1 at the Barona Golf Club. This year's special awards winners have been chosen and will be recognized at the meeting. There will be

two positions opening up on the board for the next term. Please considering running for our fantastic board.

Once again we had a great turn out for the HGH Pro-Am at Sycuan Golf Resort. Thank you to all the professionals who took the day to spend with all the amateurs and the members of the HGH staff and organization. Your participation is what makes this event great every year. Also would like to thank Home of the Guiding Hands for sponsoring the event and adding $5000 to the Professional Purse. This year we had a tie for first between Gary Sowinski and Mark Fernando with a great score of 67. Tied for 2nd was Al Valentine and Tim Parun with 69.

On a beautiful October 13, the San Diego Chapter hosted the Team Championship at The Country Club of Ranch Bernardo. The 26 teams competed over 27 holes with three different formats, Scramble, Pinehurst, and Better Ball of Partners.

On the first 9 holes, which was Scramble, there were three teams that jumped out to an early lead with a -7 under par, 29. Those teams were Bill Barrett/Thomas Chu, Petra Cole/Chris Lempa, and brotherly team of Jason and Jaime Puterbaugh. Each team will split the lap money of $100.

The next 9 holes of Pinehurst are always challenging! Again there were three teams that played very well with a -3 under par, 33. Those teams of Brian Smock/Grant Strobel, Bruce Nakamura/Robert Deruntz, and Keith Marland/Jim Higgins will split the $100 lap money.

The last 9 holes is better ball of partners and this is where the tournament was won. We had two teams score -6 under, 30. The teams of Bill Barrett/Thomas Chu and another brotherly team of Barry and Scott Mahlberg. These teams will split the lap money of $100.

The overall winners of the event were Bill Barrett and Thomas Chu with a great score of -15 under, 92. They started their day with 6 consecutive 3's and finished the day being -4 under par on their last five holes. Congratulations on the great play! Special Thanks to the staff at Country Club of Rancho Bernardo!

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Dear Rons: On a recent outing to the desert, I had some difficult ball searches in the infamous “Pampas Grass.” I could see my stray ball heading through the desert for a big cluster of pampas grass, but when I got there it was a very difficult task trying to find my ball without really digging into the grass.

I understand that Rule 12-1 allows me to touch and bend long grass in searching for my ball, but if I get to aggressive and happen to make the ball move, I am penalized one stroke under Rule 18-2a. If the ball can’t be found, I can’t declare it Unplayable (Rule 28) and my only option would be to go back under Stroke and Distance.

Ron, is there any solution for a player being able to really dig in to find his ball and not have to suffer the one stroke under Rule 18-2a?Dear Desert Nomad:

I appreciate this question. I’m quite familiar with this situation due

to assisting numerous players search in the bushes. In addition to avoiding penalty for moving the ball, there’s the possibility of being injured by the bush. I would advise you to be very aggressive in your search, provided there is a virtual certainty your ball is in the bush and your intent is to proceed under Rule 28 Ball Unplayable if you find it in the bush. My justification for this decision is Richard S. Tufts (Principles Behind The Rules of Golf) logic, “like situations should be handled alike.” and USGA Decision 18-2a/27 Ball Dislodged from Tree; Circumstances in Which Player Not Penalized Q. A player whose ball is lodged high in a tree and wishes to dislodge it by shaking the tree or throwing a club so that he can identify it and proceed under the unplayable ball rule. Is this permissible? A. Yes. The player should state his intention before taking such action to avoid any question being raised as to whether a penalty would be incurred under Rule 18-2a.

Another good example is Decision 18-2a/27.5 Player Who States He Will Proceed Under Unplayable Ball Rule

Subsequently Assesses Possibility of Playing Ball as it Lies. Q. A player’s ball is in a bad lie and in such a position that he considers that he may move the ball in breach of Rule 18-2a when he gets close to it. As provided in Decision 18-2a/27.5, the player may protect himself against penalty by stating that he will proceed under Rule 28. The player makes such an announcement, but, upon reaching the area where his ball lies and finding that the ball did not move, takes a club and begins to assess the possibility of playing the ball as it lies. What would be the ruling if the player then accidently caused the ball to move. A. Despite the fact that the player has stated that he intends to proceed under Rule 28, if it becomes clear from the player’s actions that he is considering playing the ball as it lies, the Committee should rule that the player’s intention to deem the ball unplayable has ceased and, therefore, the player would incur a penalty stroke under Rule 18-2a if he thereafter caused his ball to move.

Hope this saves you strokes and prevents injuries in the future!

AAA SOUTH TEAM ANNOUNCEDTEAM: Kenny Pigman, Goose Creek G.C.Bobby Nickell, Arroyo Trabuco G.C.Dean Tonneslan, La Jolla C.C.Joshua Kelley, Twin Lakes G.C.Larry Correa, La Purisima G.C.Trevor Young, The Grand G.C.Thomas Chu, Stadium Golf CenterAndrew Alderdice, Newport Beach C.C.Blair Harkins, Rolling Hills C.C.Kyle Mendoza, South Hills C.C.Andrew Larkin, Occidental CollegeBrian Smock, Coronado G.C.

CAPTAINS:David Kuhn, Tony Letendre, PGA

AAA CHAMPIONSHIPGOLF CLUB OF CALIFORNIA | OCTOBER 91 Brian Smock, Coronado G.C., -5, F, 67, $6002 Andrew Larkin, Occidental College, -4, F, 68, $5003 Joshua Kelley, Twin Lakes G.C., -3, F, 69, $400

SENIOR HIGH DESERT 2-DAYANTELOPE VALLEY C.C. & CRYSTALAIRE C.C. | OCTOBER 8-9FIRST PLACE TEAMJerry Wisz, Alhambra G.C., Robert Deruntz, RMD GIR Golf Academy, Jim Philips, North Kern G.C., 257, $250

FIRST PLACE AGE DIVISIONSAge 50 - 59 - Roger Gunn, Tierra Rejada G.C., 140, $500

Age 60-69 - Jon Fiedler, Las Posas C.C., 136, $500

Age 70+ - Bob E. Smith, Life Member 140, $375

SCPGA HONORS CUP TEAM ANNOUNCEDTEAM: Michael Block, Arroyo Trabuco G.C.Chris Starkjohann, Torrey Pines Gold Club & OutingsChris Gilley, SeaCliff C.C.Ryan Kennedy, Rustic Canyon G.C.Ron Skayhan, Hillcrest C.C.Tim Parun, The Loma ClubMike Miles, Old Ranch C.C.Grant Strobel, Fairbanks Ranch C.C.Alan Scheer, Steele Canyon G.C.Steve Holmes, Westlake Village G.C.

CAPTAIN: Jeff Johnson, PGAVICE CAPTAIN: Skip Whittett, PGAHONOREE: Tom Barber, PGA

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STAFF HIGHLIGHTDANIEL HALE, PGAFOUNDATION PROGRAM & EVENTS ADMINISTRATOR

Daniel Hale, PGA is a native of Brea and has been with the section since May 2013, first working as an intern in Player Development and now is currently in the role of Foundation Programs &

Events Administrator. Daniel graduated from New Mexico State University with a bachelors degree in Business Marketing as well as completing the PGA Golf Management Program. He has previously worked at Vellano Country Club, Birch Hills Golf Course, and Coyote Hills Golf Club primarily teaching junior golf camps and clinics. Outside of work, Daniel enjoys playing the drums, skateboarding, and watching sports. His favorite sports teams are the Sacramento Kings, San Francisco 49ers, and the Arizona Coyotes. Daniel’s favorite part of the job is assisting with the Drive, Chip, and Putt Competition every year.

INTERESTED IN DIRECT DEPOSIT? All payments from the Southern California PGA are processed through the Accounts Payable department at National Headquarters in Palm Beach Gardens, Florida. Checks are either mailed from Florida or outsourced to a company in Oregon and mailed from there. As a member, you are able to enroll in direct deposit with the SCPGA to receive payments faster and to eliminate the hassle of going to the bank to deposit your check! Only two items must be submitted to the Section office for enrollment: a completed direct deposit form which includes items such as your social security number, the name of your bank, location of your branch, and your account and routing numbers, etc.; and a copy of a voided check or a statement from your bank verifying your account and routing numbers. Without this verification, your application for enrollment is unable to be processed. Not only you, as a member, can have direct deposit, but your facility or company is also able to enroll and it takes less than 10 minutes to complete! If you or your facility is interested, please contact Kristy Custer, [email protected], at the SCPGA office for the direct deposit form or link through Bank of America.

FALL SOUTHERN CALIFORNIA TEACHING COMPETITION - TOP 5First Place: Mike DuhamelSecond Place: Randy Chang, PGAThird Place: Dan Martin, PGAFouth Place: Chris Starkjohann, PGAFifth Place: Bob Madsen, PGA

MSR REQUIREMENTSMSR Requirements Met

NOT MET REQUIREMENTS60%

MET ALL REQUIREMENTS40%

The MSR reporting period will end on June 15, 2015. Currently, we have 468 Members who have completed both the 36 MSR credits under the required meetings, education and player development and the 54 total over all credits and 703 who have not yet met their requirements.

Introducing “CATALYST: Creating Success and Change in Your Career and Club” - a bi-weekly webinar every other Wednesday from 11:00am - 12:00pm to improve education and skills of SCPGA Members and Apprentices in one hour. Participate from your office and earn one MSR credit on a specific topic during each session after completion of a ten question exam. Those passing with 70% or higher will receive one MSR credit. Visit scpga.com for the 2014 schedule.

From Apprenticeship to PGA Membership, LaunchPad is a new educational program presented by the SCPGA Apprentice Committee. Launchpad helps apprentice golf professionals complete their Level 1 or Level 2 Work Experience Portfolio and begin ‘to launch’ their careers as golf professionals. By the end of the Launchpad series, apprentices will have completed their Level 1 or Level 2 Work Experience Portfolios. Visit scpga.com to get started! CATALYST WEBINAR PROGRAM

LAUNCHPAD PROGRAM ATTEND YOUR CHAPTER’S 2014 ANNUAL MEETING

DESERT CHAPTER

December 1 | The Classic Club

NORTHERN CHAPTERNovember 10 | Rancho Maria G.C.

METROPOLITAN CHAPTERNovember 10 | Palos Verdes G.C.

SAN DIEGO CHAPTER December 1 | Barona Creek G.C.

VISIT SCPGA.COM TO SIGN UP TODAY!

FERRIN AND SAMUELSON COMBINE TO EARN LEO FESER WRITING AWARD FROM GCSAA

Jim Ferrin and Sam Samuelson, certified golf course superintendents and co-owners of Turf Eco-Logic Consultants LLC, have been selected to receive the 2014 Leo Feser Award from the Golf Course Superintendents Association of America (GCSAA). The award is given annually to the author of the best

superintendent-written story published in the association’s flagship publication, Golf Course Management.

The two superintendents from California co-authored a January article entitled “Fear and Loathing and the ADA” about how adapting golf courses for Americans with disabilities is the right thing to do for every reason, including that it makes solid business sense for golf facilities.

Ferrin, 62, is the superintendent at Timber Creek Golf Course at Sun City Roseville in Roseville, Calif., while Samuelson, 59, is the superintendent at Wildhawk Golf Club in Sacramento.

3333 CONCOURS STREETBUILDING 2, SUITE 2100ONTARIO, CA 91764SCPGA.COMSCPGAJRTOUR.COM

A L W A Y S D R I V E N

Connectivitycomes standard

2014 Precedent i3:

Grab your smartphone or tablet and check the service status and battery of every car in your fleet. Or send a promotional offer to one car, a group or all of the golfers on your course. Every Precedent i3 has this level of connectivity and more:

Want more functionality? Choose from an array of management solutions and golfer amenities. Pay only for what your course uses. With connectivity, you’re in control. Find out more at clubcar.com.

Weatherproof, HD touch screen

Electronic scorecard and yardage book

Text alerts for weather warnings and action zone violations

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Documents

2014 SCPGA PROgram Magazine November/December