2014 Sam Thorne ; Whats the Use (Frieze Vol. 162)

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Issue 162 April 2014

What’s the Use?

STATE OF THE ART

Museums take on social practice

‘It’s time to put Duchamp’s urinal back in the restroom!’ This catchy call to arms belongs to

Tania Bruguera. A few years ago, the Queens Museum of Art took the Cuban artist at her

word, inviting her to install a replica of Fountain (1917) in the New York institution’s

toilets. This was a neat idea: a symbolic representation of the feeling, familiar right now,

that sym bolic representations might no longer be enough. A day later, though, Duchamp’s

‘R. Mutt’ signature had vanished, cleaned away by maintenance staff. Perhaps this

accidental erasure was only appropriate. Even in a museum, art becomes harder to discern

once it’s been put to work.

The recently expanded Queens Museum has been an important ally in Bruguera’s quest

for arte útil . This Spanish phrase means ‘useful art’ – which, depending on your mood,

sounds either tautologous or oxymoronic – though also has the difficult-to-translate sense

of a tool or device. For the last dozen years, Bruguera has been refining and complicating

this idea via several major projects: an art academy in her Havana home (2002 –09),

Immigrant Movement International in Queens (2011–ongoing) and, most recently, the

exhibition ‘Museum of Arte Útil’ at the Van Abbemuseum, Eindhoven (2013–14). Despite

having close ties with conventional organizations, all of these initiatives function like spiky

counter-institutions or alternative propositions. To paraphrase another of Bruguera’s

maxims, she doesn’t want an art that points at the thing, she wants an art that is the thing.

In this, she’s not alone. It’s been a high-profile year for useful art, even if there’s little

agreement on what to call it (current front-runners are social practice or socially engaged

art). Last year, Laurie Jo Reynolds’s remarkable ‘legislative art’ initiative, Tamms Year

Ten (2008–13), succeeded in closing the notorious Tamms supermax prison in Illinois. As

she noted, ‘Out of solitary confinement came solidarity.’ In recognition, Reynolds – a

participant in ‘Museum of Arte Útil’ – was awarded the Leonore Annenberg Prize for Art

and Social Change at the 2013 Creative Time Summit: the wildly popular, slickly

evangelical annual event that celebrates the confluence between art and social justice.

Useful art has also received a level of mainstream exposure: last year, The New York

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Times published an article titled ‘Outside the Citadel, Social Practice Art Is Intended to

Nurture’, which name-checked Bruguera, while, in January, The New Yorker ran a lengthy

profile of Theaster Gates. The latter piece was titled ‘The Real-Estate Artist’ – symptomatic

of the more breathless accounts of useful art, framing social practice as little more than en-

trepreneurial activism. Where governments fail, artists lead the way!

Plaudits have been punctuated by quiet, insistent criticisms. In a penetrating essay titled ‘A

Critique of Social Practice Art’, published in the International Socialist Review last July,

the New York-based critic Ben Davis questioned what happens when such projects actually

divert attention from the true extent of broader social malaise. His case study was Rick

Lowe’s Project Row Houses (1993–ongoing) in Houston’s Third Ward district. Comprising

the renovation of some six blocks of shotgun housing, this is, quite rightly, one of the most

lauded examples of social practice. But the city’s housing crisis has not improved in the

past two decades. Instead, it has got drastically worse: the number of people living in low-

income neighbourhoods has doubled in the last decade alone. And what happens when art

is useful for the ‘wrong people’, a front for property developers or ambitious councils?

Persistent allegations of abetting gentrification are never far away. Lowe himself is aware

of this. At last year’s Creative Time Summit, he even wondered whether community art

isn’t itself being gentrified by upwardly mobile social practitioners.

As Bruguera knows, the term ‘useful art’ isn’t a new one. Back in 1969, the Argentinian

artist Eduardo Costa wrote a ‘Manifiesto de Arte Útil’, describing the first of what he called

his ‘Useful Art Works’. These included buying replacements for missing street signs inmidtown Manhattan and painting a subway station on Fifth Avenue. You could trace the

impulse even further back: in the US, to John Dewey’s argument, in his book Art as

Experience(1934), that nothing is more useful than art; or, in the uk, to John Ruskin, who

famously cautioned in The Stones of Venice (1853) that ‘the most beautiful things in the

world are the most useless’. Today, Ruskin is something of a guiding spirit for Grizedale

Arts in the Lake District. His reformist approach infuses their energetic activities, such as

the honesty shop and the Liam Gillick-designed library they set up in their local Coniston

Institute, which Ruskin himself helped rebuild in 1878. Grizedale was one of several

partners of ‘Museum of Arte Útil’, which temporarily transfigured the Van Abbe’s old

building into what was described as a ‘social power plant’.

Developed in conversation with Bruguera, this project prompted a number of pressing

questions, including how do we ‘use’ a museum? And, if the public museum remains an

essentially late 18th century institution, how do we make it relevant for today? In an


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interview screened in one of the galleries, the Van Abbe’s director, Charles Esche, called for

nothing less than the ‘abolition of the museum as it currently exists’. In an essay

commissioned for ‘Museum of Arte Útil’, the theorist Stephen Wright claimed that recent

decades have seen a ‘usological turn’. Whether or not this unattractive phrase will catch on

(I vote no), a major component of this provocative project is a switching of terms. ‘Viewers’ become ‘users’; works are ‘initiated’ rather than ‘authored’, and were ordered according to

updated – though, it has to be said, slightly 1990s-sounding – categories: ‘A -Legal’, ‘Space

Hack’, ‘Open Access’. This wasn’t so much a new museum as a parody of the authoritative

classifications of yore. With Bruguera’s own gallery in ‘Museum of Arte Útil’ titled the

‘Room of Propaganda, Legitimation and Belief’, it was for the most part tongue -in-cheek –

the zeal only winkingly messianic. It was the sound, not always pleasant, of the museum

thinking about itself, and about what usefulness might mean.

Sam Thorne

Sam Thorne is Artistic Director of Tate St Ives, uk, a founding director of Open School

East and a contributing editor of frieze.

Documents

2014 Sam Thorne ; Whats the Use (Frieze Vol. 162)