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Media Type noted as

Expandable.Hosted.Web

oc ng a egor es

oc ng a egor es

***Must Build Test Flight for Application Partner

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Updated: September 17, 2014

AM:

SE:

Date Range :Link to IO:

Creative Level:

Link to Approved Creative SP

Link to Asset/NTM Link SP

Link to Approved Creative Tab

Lin to Asset NTM Lin Ta

Link to Approved Creative Tab IABLink to Asset/NTM Link Tab IAB

Link to Approved Creative App

Link to Asset/NTM Link App

Appsnack Flight Plan

Placement

1

2

Total

ADDITIONAL NOTES:

Recommended division between device on blend

placements (tablet/smart phone) is 50/50

For site and domain level targeting please create a

new sheet in the LT itself.

Appsnack Launch Template v3.14

Flight Plan

Advertiser Information

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*Budget needs to be calculated for each flight

Can only be on iPhone/iPad. Please note a

combination of the following - iPhone (3, 3GS, 4, 4S,

5, 5C, 5S) or iPad (iPad 2, 3, 4, Air or Mini)

Ad Size

300 x 50

320 x 50

768 x 90

728 x 90

300 x 250

Billing Adserver

Tribal Fusion

3rd Party

Specify

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Expo 9 Link to Placement Modality

&userId=212490&type=IO&name=2014%20SAIT%20Grant%20Recruitment%20Sep29_Mar1 Snack Bar

ps: www. r a us on.com a app og n expo = us

erId=212490&type=IO&name=2014%20SAIT%20Grant%20Re Snack Bar

Specify Channel List

For In App or Media Buy please provide Ad Space Link

http://creative.mock.appsnack.com/mock/18888/Lifestyle

http://creative.mock.appsnack.com/mock/18993

http://creative.mock.appsnack.com/mock/18888

Victoria Yembra

http://creative.mock.appsnack.com/mock/18993/Lifestyle

[0,1,2,3,4,5]

Joe Lasala

https://www.tribalfusion.com/adapp/login/expo9?id=433087&userId=212490&type=IO&name=209/29/2014 - 3/1/2015

https://www.tribalfusion.com/adapp/login/expo9?id=433087&userId=212490&type=IO&name=2014%20SAIT%20Grant%20Recruitment%20Sep29_Mar1https://www.tribalfusion.com/adapp/login/expo9?id=433087&userId=212490&type=IO&name=2014%20SAIT%20Grant%20Recruitment%20Sep29_Mar1http://creative.mock.appsnack.com/mock/18888/Lifestylehttp://creative.mock.appsnack.com/mock/18993http://creative.mock.appsnack.com/mock/18888http://creative.mock.appsnack.com/mock/18993/Lifestylehttps://www.tribalfusion.com/adapp/login/expo9?id=433087&userId=212490&type=IO&name=2014%20SAIT%20Grant%20Recruitment%20Sep29_Mar1https://www.tribalfusion.com/adapp/login/expo9?id=433087&userId=212490&type=IO&name=2014%20SAIT%20Grant%20Recruitment%20Sep29_Mar1http://creative.mock.appsnack.com/mock/18993/Lifestylehttp://creative.mock.appsnack.com/mock/18888http://creative.mock.appsnack.com/mock/18993http://creative.mock.appsnack.com/mock/18888/Lifestylehttps://www.tribalfusion.com/adapp/login/expo9?id=433087&userId=212490&type=IO&name=2014%20SAIT%20Grant%20Recruitment%20Sep29_Mar1https://www.tribalfusion.com/adapp/login/expo9?id=433087&userId=212490&type=IO&name=2014%20SAIT%20Grant%20Recruitment%20Sep29_Mar1https://www.tribalfusion.com/adapp/login/expo9?id=433087&userId=212490&type=IO&name=2014%20SAIT%20Grant%20Recruitment%20Sep29_Mar1

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# of Screenshots

Ad Sizes

Channel/SitesType of Screens

Billing Adserver

3rd Party NameLogin ID

Passwor

Clicks/Expansions:

Click-Conversions:Conversions pixel placed?Retargeting pixe p ace on

landing page?

eCPA goal of campaign:

Creative Format Devices Platform

Expandable Video Snackbar (AVE) Tablet iOS + AND

Expandable Video Snackbar (AVE) Tablet iOS + AND

Campaign Goal:

Special Notes

All in-app campaigns need to be trafficked with creative team

Expandables allowed on Android only for level 2, 3, and 4.

Otherwise IOS only

Screenshot Request - Please provi

Billing Information

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Creative Format Platform

Standard Banner (APS) Smartphone

Expandable (APE) Tablet

Standard Video Snackbar (AVS) Smartphone + Tablet

Expandable Video Snackbar (AVE)

320x50 can be converted to fit 300x50 Snack Bar

For In App or Media Buy please provide Ad Space Link

Expandables allowed on Android only for level 2, 3, and 4.

Otherwise IOS only

IAB ad-sizes (728x90 and 300x250) do not run on Smart Phones

728x90 can be converted to fit 768x90 Snack Bar

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Please add lists in their respective columns, if applicable

Placement Name/No. Zipcodes DMAs

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Channels Sites

Education, Internet, Technology,

Home & Family, Society &

Culture, News & Media

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Creative Setting

Campaign Type Ad Size

Appsnack(with appsnack framework) 320x50,768x90

320x50,768x90

728x90,300x250

728x90,300x250

Appsnack(3rd party hosted) 320x50,768x90,728x90,300x250

320x50,768x90,728x90,300x250

Eye Blaster, Bluestreak and Point roll

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Setting

Ad Type Media Type Flight Plan Tab

Standard HTML.ALL Flight Plan

Expandable Expandable.hosted.ALL Budget

Standard HTML.ALL Pacing

Expandable Expandable.hosted.ALL CPM (E9 Billed)

CPM (3rd Party Billed)Standard HTML.WEB Sort Price

Expandable Expandable.WEB Start Date

Expandable Expandable.hosted.WEB End Date

Frequency Cap

Creative Distribution

Targeting

Channel

Geo

Platform

ISP

Content

Behavior

Domain

Site Targeting

User Targeting

Cookie

Buckets

Dayparts/Days

Settings Tab

Flight Settings

Opt by Ad Space

Use Strict Ad Size

Imprint Flight

Imprint Flight Complimentary

Imprint on Click

Client Wide Freq Cap

Participate in Client Wide Freq Cap

Extended Freq Cap

Day Limit for Multi Day Capping

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Advertiser Tracks Conversions on View

Flight Tracks Conversions on View

PPC Exclusive

Reserved Flight

Impression Delay

Publisher Domain SettingsApproved Domains

Unapproved Domains

Not Set Domains

Blocked Domains

Optimization Tab

Optimization

On/Off

CPC/CPA

Pre-Conversion

Width Seconds

Min Views

Width Views

Max Views

Post-Conversion

Min Cost

Width Cost

Max Cost

Max Cost Views

Device Targeting

1. Device.Mobile.Smart

Phones.Samsung.Galaxy

2. Device.Mobile.Smart Phones.Apple

3. Device.Mobile.Tablets.Apple

5. Device.Mobile.Tablets.Samsung

Channel Targeting

On ALL campaigns: Include all relevant

sub-channels under Internet -> Mobile

channel target (i.e. if IO

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includes A&E channel targeting, then

we should target Internet -> Mobile ->

A&E)

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Web - CPM Sold

CTR Optimized

[defined by AM]

Governed

[Sold CPM] - [3rd party data costs, if any]

[0.9 x Sold CPM] - [3rd party data costs, if any]$0.00

Placement end date given in the IO

Placement end date given in the IO

Unlimited

[100%/(Total no. of live creatives)]

[defined by AM]

[defined by AM]

Mobile only - More details will be provided by AM

---

[defined by AM]

(no default blocking)

[defined by AM]

(Default n[0] f[30])

[defined by AM only if required]

[defined by AM only if required]

All

1-64

[defined by AM]

(none by default)

---

---

---

---

---

---

---

---

---

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Approved Domains

---

---

---

On

CPC

60

4,000

2,000

0

0.02*CPM + 0.2

(min cost)/2

$0.00

0

OS Targeting

Android

1. Android 3.x

2. Android 4.x

3. Android 2.3.x

iOS

4. OS.Mobile.iOS

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Web - CPM Sold Comments

Click-Conversion Optimzied

[defined by AM]

Governed

[Sold CPM] - [3rd party data costs, if any]

[0.9 x Sold CPM] - [3rd party data costs, if any]$0.00

Placement end date given in the IO

Placement end date given in the IO

Unlimited

[100%/(Total no. of live creatives)]

[defined by AM]

[defined by AM]

Mobile only - More details will be provided by AM

---

[defined by AM]

(no default blocking)

[defined by AM]

(Default n[0] f[30])

[defined by AM only if required]

[defined by AM only if required]

New, Cookie, Pseudo Cookie Users

1-64

[defined by AM]

(none by default)

---

---

---

---

---

---

---

---

---

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---

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---

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Approved Domains

---

---

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On

CPA (if conversion pixel placed)/CPC (if SIDs given to client)