2014 ROT Rally Sponsor Brochure

austin,texas

gear up to expose your brand & show your stuff at the largest rally in texas! don't miss this chance to be seen by thousands during one of the most highly-anticipated events of the year! it's rally time.

to be seen by thousands?

TravisCo ExpoCenter DowntownAustin

THE REPUBLIC OF TEXAS BIKER RALLY ATTRACTS

200,000+MOTORCYCLE ENTHUSIASTS TO

AUSTIN, TX EACH JUNE

What is ROT Rally? Well, some Rally-goers say its a weekend that brings out their inner biker

like nothing else. Others define the Rally more so

by the way it makes them feellike being part of

something grand, part of a close-knit community

of kindred spirits. One Rally attendee says its like

energy coupled with being free. No matter what

the experience, year after year it remains one of

the most highly-anticipated events in the country

and continues to bring over 200,000+ motorcycle

enthusiasts to Austin, TX over a 4-day period

every June.

2

ROT Rally is one of the most WIDELY-ANTICIPATED events in the country

Loved all the great bikes, the

atmosphere and kickin it with friends. B. Fields, Rally attendee

R O T B i k e r R a l l y | w w w . r o t r a l l y . c o m

The Republic of Texas Biker Rally celebrates its 19th

anniversary in Austin, Texas June 12-15, 2014. The 4-day

event, held at the Travis County Expo Center brings

40,000+ motorcycles and 200,000+ motorcycle

enthusiasts to the area. The promoters, staff and

volunteers work extremely hard ensuring every year

is better than the lastincluding bringing Austin the

best in live music, attractions, celebrity guests, industry

leaders, bike builders, food and product vendors as

well as the longest parade and biggest downtown party

Austin has ever seen.

3

4It starts with the allure of the

motorcyclesand ends up being so

much more!

54 City BlocksARE SHUT DOWN FOR THE

FRIDAY NIGHT PARADE & PARTY

R O T B i k e r R a l l y | w w w . r o t r a l l y . c o m 5

Be a part of the biggest party in texas

What other city in the USA shuts down 54 square blocks of their downtown for bikers?

The Friday night parade to downtown Austin from the Travis County Expo

Center has become a highly-anticipated ROT tradition. After the parade

enjoy a downtown party with 200,000 of your friends, free biker parking

on Congress Avenue, and a wonderful variety of food, drink and product

vendors. ROT Rally is known for showcasing the best Austin has to offer and

the downtown party is no exception! Enjoy a killer music lineup, giveaways,

celebrity meet-n-greets, and moreyou just wont believe the action!

Pre-parade & Hot Spot oppsavailable!

60% OF ATTENDEES ARE MALE 40% OF ATTENDEES ARE FEMALE

$36 MILLION AUSTIN AREA ECONOMIC IMPACT

INCOME STATISTICS

0 10% 20% 30% 40% 50% 60%Percent of attendees 0

10

20

30

40

50

Visitors in thousands

ATTENDANCEGROWTH

ONE OF THE LARGEST RALLIES IN THE USA

THE FACTS

6

R O T B i k e r R a l l y | w w w . r o t r a l l y . c o m 7

LARGEST MOTORCYCLE RALLY IN TEXAS

HIGHEST-RATED RALLY IN THE SOUTHWEST

VOTED BEST IN TEXAS 9 YEARS IN A ROW

2013 WEB SITE STATISTICS

108,000 ABSOLUTE UNIQUE

VISITORS

986,570 PAGE VIEWS

1.2 MILLIONHITS

In addition to email blasts, monthly newsletters and web site updates, ROT utilizes the social

media venues of Facebook, Twitter and Instagram to keep in touch with attendees.

Daily posts are executed to ensure attendees are abreast of late-breaking announcements

and updates. (See next page for statistics.)

I wanted to thank the ROT Rally staff for a great event this year (2013). It ran very smoothly and we had an amazing time. In

addition, our sales were up about 30% in both dollars

and unit sales from the ROT 2012which we considered a good year

as well! Keep up the good work, and we will definitely

see you again in 2014. Dave Kelly, Avon Grips

ONE OF THE MOST HIGHLY- ANTICIPATED EVENTS

SOCIAL MEDIA

IS A THRIVING RESOURCE FOR MAXIMIZING BRAND EXPOSURE

BY GENDER 85% Men 15% Women

BY GENDER51% Women 49% Men

Impressions during June, 2013 2.3m

Reached Per Post

Top Performing Posts reach

ed50kThe gates are

open! Welcome

to the 2013 ROT Rally!


ed22kWelcome to 2

013 ROT Rally

Downtown!

9.4k


Reached Per Post


ed50kThe gates are

open! Welcome



ed22kWelcome to 2

013 ROT Rally

Downtown!

9.4k


Reached Per Post


ed50kThe gates are

open! Welcome



ed22kWelcome to 2

013 ROT Rally

Downtown!

9.4k


Reached Per Post


ed50kThe gates are

open! Welcome



ed22kWelcome to 2

013 ROT Rally

Downtown!

9.4k

The only thing louder than the #motorcycles this year will be

the roar of our headliners@TwistedSisterNY @LosLonelyBoys

@Vitera @TheVinceNeil

We continue to engage ROTs loyal brand advocates,while building enthusiasm with previously engaged fans.

Top Performing Tweets

Twitter Engagement

279.5k reached

2013 Custom Military bike by@CountsKustoms will be given

away to one lucky military serviceperson at #rotrallybit.ly/16XJA1j


15.9k reached

Klout Score 69As of June 24, 2013

50% 50%






Twitter Engagement

279.5k reached




15.9k reached


50% 50%






Twitter Engagement

279.5k reached




15.9k reached


50% 50%






Twitter Engagement

279.5k reached




15.9k reached


50% 50%

Facebook followers are largely Men between

the ages of 35-44

8

In 2013, ROT Rally launched its smart phone app allowing attendees to receive

up-to-date information.

Exposure

291.8k

3.1m

Reached

1.4m

Playing the @rotrally tonight withTwisted Sister in Austin, TX! Bad ass bikes here!

reached

TheVinceNeil:

91.2k

A huge THANK YOU to amazing 2013 @ROTRally stafffor the access to photograph rock god @deesnider.

ROTRally: Amazing photo! Thanks for coming out this year@deesnider, your performance was the perfect way to

round out the weekend!

reached

deesnider: Exposure

291.8k

3.1m

Reached

1.4m


reached

TheVinceNeil:

91.2k




reached

deesnider:

Exposure

291.8k

3.1m

Reached

1.4m


reached

TheVinceNeil:

91.2k




reached

deesnider:

Exposure

291.8k

3.1m

Reached

1.4m


reached

TheVinceNeil:

91.2k




reached

deesnider:

Influencer Engagement

9R O T B i k e r R a l l y | w w w . r o t r a l l y . c o m

Mobile App for Smart Phones

Total Sessions16,976

New Users 2,833

Return Users 2,313

Total Sessions16,976

New Users 2,833

Return Users 2,313

81%Retention Rate

Stats are from June 1-Oct. 1, 2013

Sampling of ROT Rallys sponsors & partners

10

ROT Rally never fails to deliver the best in live music and entertainment

Over the course of the 4-day event, ROT Rally brings acclaimed national and

local bands to the Travis County Exposition Center on the mainstage and

Paradise Bar club venue. VIP and After Party sponsorships are a terrific way

to bring your brand alive and reward your clients, co-workers and friends with

a unique and totally ROT musical experience.

11

some of the rally's past musical acts: The Doobie BrothersEddie MoneyKenny Wayne ShepherdVince Neil of Motley CrueTwisted SisterHank Williams, Jr.Los Lonely BoysTed NugentRay Wylie HubbardViteraOmar & The HowlersThe Georgia SatellitesPat Travers BandDel CastilloShooter JenningsGovt MuleBlue Oyster CultBlood, Sweat & TearsLeon RussellBret MichaelsThe GourdsRobert Earl KeenDoyle BramhallKentucky HeadhuntersCharlie Daniels BandMolly HatchetCanned Heat

The Rally rocked! S. Albrecht, Rally goer

Stage SponsorshipsAvailable!

2014

Headliner

Action & ATTRACTIONS

Event and attraction sponsorship opportunities abound at the ROT

Rallyeverything from contests, games and sports, to demonstrations

and displays. These scheduled happenings keep attendees entertained

all weekend longmeaning prolonged exposure to your brand.

some of the rally's past attractions:Neverless Nocks Motorcycle StuntsMiss Harley Swim Suit CompetitionMiss ROT Bikini ContestROT Warrior MMAClassic Car & Hot Rod ShowBikers for Babies/March of Dimes RideMilitary RideJesse James AppearanceNational and Local BandsTattoo ExpoVintage Bike ShowCustom Bagger ShowcaseROTs Got TalentBig Texas Chop OffMilitary Bike GiveawayCelebrity Bike BuildersTeam X TrialsFMX East Stunt RidersFull-Service Onsite BarsDrive-Thru Beer BarnFREE Onsite CampingThe Wall of DeathFREE WiFiRide-In Bike ShowBloxStarz Stunt ShowDyno Drags ContestHelicopter RidesBiker Games by BudaCooling ZonesEscape Artist Michael GriffinRobbie Knievel Jump at the CapitolNASCAR Artist Mark BrodieDowntown ParadeComedian Steve TrevinoMicro Wrestling

Whats not to love about the ROT Rally? My husband

and I had a great time! M. Hernandez, Rally goer

12

Ask about

attraction

sponsor opps!

Custom Bike BUILDERS

Military Bike GIVEAWAY

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Jeff NicklusDesperado MotorcyclesBronson WillardSouthern Metal ChoppersCraig WhitfordCC Trikes & Hostile CyclesRick FairlessStrokers DallasRandy LeslieEast Texas ChoppersJason BarronPrimer Inc. CustomsDana MenefeeSiouxicide ChoppersTroy NicholsonLightning Cycle WorksJoe MartinMartin Brothers BikesJohn ShopeSinister IndustriesForrest SmithHardtailz ChoppersNick AshcraftShamrock CyclesJessie JamesAustin Speed ShopArlen NessArlen Ness MotorcyclesZach NessArlen Ness Motorcycles

Each year, some of the countrys hottest bike builders come to join the fun and

chat it up with fellow riders in the ThunderDome arenathe center of all of

the motorcycle action. Here, they display custom creations and allow fans to get

up close and personal. In 2013, the Rally welcomed legend Arlen Ness, best

known for his customized choppers and hot rods, and his grandson Zach Ness

into the esteemed builders circle.

Before the mainstage headlining music on Saturday night of Rally weekend, the

Republic of Texas Biker Rally honors American servicemen and women with the

ROT Military Bike Giveaway. All who have served, past or present, may register

during the Rally in the ThunderDome arena. In 2013, Danny The Count

Koker and the boys from Counts Kustoms provided a one-of-a-kind custom

bike for the lucky winner. Zach Ness has been commissioned to build the bike

for the 2014 Military Bike Giveaway!

some of the rally's past custom bike builders include:

2013 Military Bike Giveaway Winner

Ask how theThunderDome Arenacan work for you!

Sponsor a military attraction or ride!

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Maximize your brand and help ensure the Rallys viability by becoming a ROT RALLY SPONSORA ROT Rally TITLE SPONSOR (exclusive to industry) enjoys the following benefits:

PRIME REAL ESTATE AT TRAVIS CO. EXPO CENTER Prominentvendinglocationsonsite

BANNER DISPLAYS Bannersdisplayedinkeylocationsinsiderallygroundstobest

optimize exposure BannerprominentlydisplayedinsideThunderDome

BannerdisplayedonoutsideThunderDome

BannerprominentlydisplayeddowntownduringFridaynight party/parade

Banneronstages(limited)

LOGO DISPLAYS LogoincludedonRallypromotionalTearOffPads(500,000or

1,000,000run),distributedstate-wide

LogoincludedonRallypromotionalposter(7,000run) distributed nationwide

LogoonScheduleofEvents,handedouttoeachattendeeaswellas

distributed at Austin Hotels and other key Austin establishments Logoincludedonprintads(newspaperandmagazines),nationaland

local distribution LogoonSponsorGatewayattheentrancetotheTravisCounty

ExpoCenter(insiderallygrounds)

LogodisplayedonTramsatRallygrounds

SOCIAL MEDIA INCLUSION Socialmediacampaignwithlivelinkstoyourwebsite:FaceBook,

Twitter, Instagram FrequentpostsregardingyourRally-specificeventsorgiveaways

HeaderonROTRallysFaceBookpage

WEBSITE/ELECTRONIC ADVERTISINGAdvertisingonWebsitehomepage,rotatordisplay

StationaryLogoonwebsitehomepageandlandingpages(sponsors

only)ROTdoesnotallowwebsiteadvertisingotherthanapproved

ROT sponsors 3rotatingJumboTronAdsdisplayedleftofmainstageonaProstar

Illuminator 22h X 30w, a prominent visual during concerts and throughout the day

AdditionallivefeedofJumboTronAdstoParadiseBaronbigscreen

MEDIA OPPORTUNITIES Pre-paradepartner:TakethisopportunitytodrivedowntheCongress

Ave. parade route before the motorcycles arrive to display your logo on vehicles and throw bling to the crowd along the parade route

Stageshoutouttoapproximately200,000enthusiastsduring

Congress Ave. party before and/or after music Stageshoutoutson2stagesTravisCountExpo

TV/newsinterviewopportunitiesforROTRallyandsponsor promotion(limited)

RadiomentionsusingROTRallynameandsponsor

Emailblasts/E-news(14issuesthroughouttheyear)

MOBILE APP INCLUSION LogoinclusiononROTRallysofficialSmartPhoneApp

EXCLUSIVE RIGHTS TO USE ROT RALLYS OFFICIAL LOGO ROTRallysofficiallogousageonapprovedsponsorprinting,banners,

advertising(notforuseonsponsorshipmerchandise)

TICKETS Freetickets:IncludesgeneraladmissionwristbandstotheRally,

June 12-15 VIPLoungeTickets.IncludesVIPwristbandsthatwillallowentranceto

private VIP area with free drinks and food. VIPMusicTickets.IncludesVIPwristbandsthatwillallowentranceto

private VIP area near front of stage.

EVENT BAG INCLUSION Brochureorproductincludedintheeventbagsdistributedtoeachrally

attendee, approx. 18,000-35,000 bags.

Ask about our tailored sponsor packages to meet your companys needs and budget requirements.

15R O T B i k e r R a l l y | w w w . r o t r a l l y . c o m

There are a number of exciting ways you can become a ROT RALLY PARTNER

Event Bag Inclusion Include a flyer, coupon or product sample in the goodie bags for 18,000-35,000 Rally attendees!

VIP/After Party PartnerShow your brand at exclusive VIP events at the ROT Rally!Some of the benefits include:

Celebrity meet n greets and special sponsorship giveawaysJumbotron/Paradise Bar advertisementPrime Banner display at Paradise BarMC plugs during contests or events at Paradise Bar

and more!

OfficialHotSpotbannerDoor prizes and raffle packages provided by ROT RallyFullcoloradvertisement in Rally Schedule of Events E-news advertisement, Pre and Post Rally in newsletter blastsLogo on Jumbo Tron at Expo centerWebsite logo listing

Pre-Rally Hot SpotPre-Sale Ticket Vendor Host a Pre-Rally party and be an exclusive onsite Pre-sale Ticket vendor! Some of the benefits include:

Company banners prominently displayed on downtownLocal TV exposureMC announcements on Expo main stage YournameorlogoincludedonJumbo Tron at ExpoE-news advertisement in Pre and Post ROT Rally news blastsFullcolor1/2 page ad in Rally Schedule of Events

Pre-Parade PartnerKick off the Parade on Friday, June 13, 2014Your brand will be the center of attention as approx. 200,000 motorcycle enthusiasts await your arrival! Some of the benefits include:

TV/Radio/Print/Website coverageCompany banner at starting/ending point Celebrity meet n greet opportunitiesChancetohostmixerwithbeveragesandfood

Ride PartnerAn event for those who love to rideHost an exclusive ROT Rally ride benefiting an important charity or cause!Some of the benefits include:

Event, Attraction or Contest Partner

PrimeCompany Banner displaysMC Announcements throughout the RallyPrint/Web/Jumbo Tron advertising and much more!

Be the exclusive sponsor of a ROT Rally scheduled event, attraction or contest! Some of the benefits include:

ROT Rally has expanded for 2014! The new event called ROT

Biker Rally Downtown, presented by Austin360 is expected to

attract tens of thousands of Rally goers, motorcycle enthusiasts,

families and Austinites of all ages. The primary focus of the

downtown venue is to emphasize motorcycle vendors, builders and

national manufactures in a family-friendly atmosphere.

This FREE event will include motorcycle

demo rides, industry leaders, manufacturer

displays, vintage car show, attractions,

vendors, food and live music. The new

venue is an expansion of the ROT Biker

Rally, held at the Travis County Expo

Center, Austin, Texas for the previous

19 years. The ROT Biker Rally Expo

Center is open to wristband holders only

and attendees must be 18+ years

and up. Dates for 2014 are

June 12-15, 2014.

A two-day, family-friendly festival held on the grounds of the Austin American Statesman located near the Congress

Avenue bridge, Austin, Texas.

June 13-14, 2014r o t r a l l y . c o m

ROT Biker Rally Downtown

There are many ways to be a part of this exciting RALLY addition!

Industry Demo Rides

Industry Spaces

Attractions

Food Vendors

Bars/Beverages

Vendor Spaces

Music Stage

Congress A

venue

Congress A

venue

to Capitol

Downtown Austin

Colorado River

VintageCar Show

StaffParking

Demo RideIn & Outto Riverside Dr.

SidewalkacrossCongress Ave.bridge

YAMAHA HARLEY INDIAN/

VICTORY

MotorcycleParking

Patron Parking

Main Entrance

Bart

on S

prin

gs R

d.

June 13-14, 2014r o t r a l l y . c o m

16

Why Adding an additional venue to the ROT Biker Rally adds value to the wristband holder by

offering free parking and all access to the downtown

event. The downtown venue is open to families

and those under 18 who want to experience all the

ROT Biker Rally has to offer in a more family-friendly

atmosphere. It will largely appeal to local Austinites and

Central Texans looking for fun and free weekend event

to attend. The event offers an exciting new opportunity

for businesses to get involved in a community event

while helping expand their brand exposure.

WhenDates: June 13-14, 2014

Hours: Friday, June 13 and Saturday, June 14,

10:00a.m.toMidnight.

Set up: ThursdayJune12th,5:00p.m.

Where The site is located in downtown Austin, Texas at the corner of Congress Avenue and

the Colorado River and provides ample parking with

easy loading and unloading. The beautiful, tree-covered

property provides welcomed shade during the summer

heat. The downtown venue includes Austin American

Statesman grounds and TXDot parking lot for a total of

50 acres.

LogisticsGatesopenat10:00a.m.onFriday,June 13th to the general public. The 11-mile motorcycle

parade leaving from the Travis Co. Expo Center arrives

downtownAustinatapproximately8:15p.m.where

a rolling closure of Congress Ave has been arranged;

therefore, the parade will terminate on the new

downtown venue grounds. Parade participants wanting

to stay will be provided preferred free secure parking at

the site and for those wanting to explore other options

will be provided an easy exit to 6th street. Closing time

Friday and Saturday is midnight.

ROT Biker Rally Expo Center wristband holders have

all access to ROT Biker Rally Downtown including

free parking and free admission to musical acts. Non-

wristbandholders(generalpublic)willbeadmittedfree

to the grounds for all displays, vendors, and attractions,

however, a nominal charge for the evening headliner

musical act may be implemented.

A combination of manufacturers, industry vendors and

live music mixed with local and national artisans should

make for a fun-filled weekend. This will be a well-

publicized event via billboards, newspaper ads, radio

interviews, and electronic media in expanded markets.

Thank you for taking the time to consider the

ROT Biker Rallys expanded venue.

ROT BIKER RALLY DOWNTOWN Facts

SPONSORSHIPS & VENDORSROT Biker Rally sponsorships packages are custom-tailored based on client needs and budgets

and include such things as website recognition, banner exposure, social media coverage, radio

coverage, jumbo tron spots, stage or attraction sponsorship as well as inclusion in ROTs print

campaign of posters, ads and official pocket guide.

There is a wide array of vendor spaces available ranging from our largest 100 x 50 rig space down to a

10 x 10 vendor booth. Many of our custom sponsorships include prime vendor real estate as part of the package.

For helping kick off our new venue, 2014 vendors as well as sponsors who obtain real estate as part of a package will

be grandfathered in and will have first choice of booth space in 2015. Consider doubling your exposure by procuring

a sponsorship package or vendor space at both the ROT Biker Rally Expo Center and the ROT Biker Rally Downtown.

Take advantage of special pricing for partnering at both locations!

17

P A R T N E R S H I P S O F A L L K I N D S :

TITLE SPONSORSHIPS (INDUSTRY EXCLUSIVE)

TAILORED SPONSORSHIPS

PRE-RALLY OPPORTUNITIES

POST-RALLY OPPORTUNITIES

PRE-PARADE PARTNERS

EVENT, ATTRACTION OR CONTEST PARTNERS

RIDE PARTNERS

EVENT BAG CONTRIBUTOR

MOBILE APP ADVERTISING

FACEBOOK & SOCIAL MEDIA

PRINT ADVERTISEMENTS

JUMBO TRON

SIGNAGE/BANNERS

SCHEDULE OF EVENTS

POSTERS

RADIO/TV SPOTS

RALLY TRAM

WEB SITE

E-NEWS

VIP PACKAGES

& M U C H M O R E

Are you ready to RELEASE YOUR INNER BIKER and be seen by thousands?

Ashley DuPree

512.767.9514

[email protected]

Charles Hickman

512.966.2395

[email protected]

Royce Richmond

512.552.8617

[email protected]

Terri Sheets

512.626.5765

[email protected]

For a Sponsor or Partner Package that fits you, please contact:

ROT Rally combines the best real estate, prime banner locations, print and electronic advertising, social media and web to ensure you get noticed!

BE A PART OF ONE OF THE BEST MONEY-MAKING OPPORTUNITIES OF THE YEAR!

JUNE 12-15, 2014ROTRALLY.COM

Documents

2014 ROT Rally Sponsor Brochure