2014 Program Overview

December 2, 2013

PROGRAM OVERVIEWObjective:

The SPRITE Films™ initiative seeks to provide opportunities for up and coming film students across America and to showcase their talent while expressing a point of view through short film. SPRITE is challenging students from top film schools to develop a 50-second film. The winner of the Green Ribbon Panel award will receive a contract job to work for Sprite and The Coca-Cola Company and will also have their film screened nationally across theatres in August 2014.

Here is how the 2014 program will work….

PROGRAM TIMING• Call For Entries December 9 –

January 10

• Script Selection January 11– January 26

• Notification January 27 – January 31

• Production and Marketing February 1 – February 28 Plan Development

• Editing/Post Production March 1 – March 15

• Finalist Premiere @ Cinemacon w/o March 24

• GRP Judging & On-Line Viewing March 24 – May 16 and Voting

• GRP and V&V Winner Announced By June 10th

PROGRAM OVERVIEW• 22 film schools

• 6 scripts/finalists chosen

• Finalists will receive $10,000 to produce their :50 film

• SPRITE® will send ALL finalists to CinemaCon. Films will PREMIERE at event.

• The Sprite Films program will be featured for a minimum of one month on cups, popcorn bags, movie theater displays Nationwide

• Two Ways to Be A Winner Green Ribbon Panel Juried Vote Fan Favorite Voting

• The Green Ribbon Panel winner will receive a chance to work on a Sprite brand project with an agency that does business with The Coca-Cola Company and will also have their film screened nationally across select theatres in August 2014.

• Fan Favorite Winner will receive a trip for 4 to AFI Fest 2014.

Your task is to develop a :50 second script that:• showcases leaving one’s mark on the world through self-expression in urban

culture• shares the relentless pursuit of leaving one’s mark • creates a story that boldly tells your point of view.

Some urban culture/lifestyle examples include:• Music ● Fashion• Dance ● Entrepreneurialism• Basketball ● Street Art

The film is not intended to be a commercial and should not look like one. It should be an engaging piece of content that organically includes Sprite brand visual identity elements or product. Whatever direction you take, be sure to

elevate the concept of leaving one’s mark on the world through self-expression.

2014 SPRITE FILMS CHALLENGETM

• Eligible students may submit scripts and storyboards as an individual or as part of a team. Up to two eligible students may form a team ("Team").

• You can be part of only 1 Team but you can submit as many scripts as you’d like for consideration.

• The script should be no more than 1-2 pages in length and the storyboard should follow the template provided.

SCRIPT CHALLENGE

STORYBOARDTEMPLATE

Name of Script:__________________________________

Shot #: Shot #: Shot #:

Shot #: Shot #: Shot #:

Action:______________________________________________Effects:____________________

Action:______________________________________________Effects:____________________

Action:______________________________________________Effects:____________________

Action:______________________________________________Effects:____________________

Action:______________________________________________Effects:____________________

Action:______________________________________________Effects:____________________

FINALIST PRODUCTIONREQUIREMENTS

• Should your script be chosen for production, you will be required to produce the Film for $10,000 or less using the Sprite program SAG Commercials Contract

Sprite Films program SAG “Commercials Contract” requirements:o You may not have more than 10 actors totalo All actors will be paid a flat fee of $500 per day. Even non SAG actors and actors that

would normally be considered extraso Actors will be paid for rehearsal days o If an actor provides their own wardrobe there is an additional $30 fee they will

need to be paido All shoot days are based on an 8 hour day o Weekend shoots are permittedo No underage actors permitted. If you have someone depicted as 13 years or

younger in your script they must have an adult in the scene at all times and cannot be shown drinking a beverage.

• See Official Rules for Storyboard and Script Requirements, and Content Restrictions.

SPRITE 101

BRAND BACKGROUNDWhether music, hip hop culture or basketball, Sprite® has been a cultural advocate that has embraced urban ideology and encouraged creativity, self-expression and authenticity. Sprite believes that urban culture has evolved and these urban innovators, once glorified for their street credibility, are now glorified for their savvy and entrepreneurial spirit. They aspire to leave their mark, but are purposeful in their pursuits.

Sprite Target: Teen Multicultural Young Americans 14-19Tagline: For the Thirsty™Theme and Tone:Urban mindset that is authentic, expressive and inspiring

SPRITE 101Sprite quenches the emotional and physical thirst of our consumers by being both a curator of and an enabler of

self expression and a beverage that refreshes them after the work is done

THE BRAND DESIRES TO DELIVER A FRESH, AUTHORITATIVE VOICE TO CONNECT WITH OUR TARGET EMOTIONALLY, TO RESONATE WITH THEM,

AND TO PRESENT A BELIEVABLE POINT-OF-VIEW THAT ACTIVELY ENGAGES THEM.

THE INFLUENTIAL, EVOLVING, AND INSPIRED AFRICAN-AMERICAN TEEN RELENTLESS THIRST FOR SELF-EXPRESSION TO LEAVE THEIR MARK

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OUR TAGLINE

For the Thirsty™…is a rallying cry to those who relentlessly follow their passions wherever they may lead. And Sprite knows this never-ending pursuit of self-expression leaves you with a deep physical thirst, the kind that can be uniquely satisfied with a Sprite

What is Sprite?ConfidentHonestSelf- ExpressingAmbitiousInspiringImpactfulMulti-CulturalSmart; WittyBoldCool

What is NOT Sprite?ConformityLazinessTrendyShallowBoringSoftIntense

SPRITE 101®

Who Are We Making These Films For?

MULTIDIMENSIONAL & THIRSTY TO HAVE THEIR PRESENCE FELT IN THE

WORLD AND BE DIFFERENT

Content for these teens must be AUTHENTIC,it must beWORTH SHARING

Whatever direction you take, be sure to elevate the concept of leaving one’s mark on the world through self-expression. After all, Sprite is for the inspired, the relentless, the unique … Sprite: For the Thirsty™.

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• All completed submissions are to be sent to spritefilms@coca-cola.com

• Be sure to reference tools such as the Official Rules, Script Brief, and Program Application for more information.

• For further questions please contact:Aviva Kleiner Program Coordinatorspritefilms@coca-cola.com

SUBMISSIONS & QUESTIONS

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THANK YOU!